The Most Influential Women Leaders In Real Estate | CIO Women Magazine by CIO Women Magazine

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C o omen In Real Estate

Influential Women T H E M O S T LEADERS Pg. 12

How did Sharon Stone redeﬁne stardom with her Phenomenal Performances? Pg. 50

The Power of Inﬂuencer Marketing in 2023

Pg. 42

Alissa Lightman: Paving Paths to Prosperity in Real Estate

| OCTOBER | 2023

Tamra Wade Team | Realtor

TAMRA

WADE

RAISING THE BAR BY BESTOWING

Top-Class Real Estate Services in Georgia

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“I am not free while any woman is unfree, even when her shackles are very different from my own.” - Audre Lorde

Dear Readers, It is with immense pride and enthusiasm that we present to you the latest issue of [Magazine Name], dedicated to “The Most Influential Women Leaders in Real Estate.” In this special edition, we shine a spotlight on the remarkable women who have not only shattered glass ceilings but have also transformed the landscape of the real estate industry through their vision, resilience, and unwavering commitment. Real estate, traditionally perceived as a male-dominated sector, has undergone a remarkable transformation in recent years, thanks to the incredible contributions of women leaders who have challenged the status quo. These women have excelled in diverse roles within the industry, from property development and investment to brokerage, architecture, interior design, and urban planning. Within the pages of this issue, you will find exclusive interviews with some of the most accomplished women in real estate, sharing their insights, experiences, and the strategies that have propelled them to success. Their stories are not only inspiring but also serve as a testament to the limitless possibilities when talent and determination meet opportunity. Furthermore, our expert contributors delve into the evolving dynamics of the real estate market and how women leaders are at the forefront of innovation, sustainability, and inclusivity. We explore the impact of gender diversity on decision-making processes, highlighting the positive outcomes it brings to both businesses and communities. On the cover of the magazine, we have featured Tamra Wade (Realtor at Tamra Wade Team). With more than 20 years of experience in Real Estate Sales, Tamra offers everything a builder needs to market and sell homes without having to pay the overhead of an in-house sales team. Tamra is currently marketing new home communities for more than 12 of Georgia’s top private builders. Also, don’t miss out on reading the intriguing story of Alissa Lightman in the Special Profile section. We hope you have a great read!

Utkarsh D.

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10 Facts about Chapel Bridge and Things to Do On Your Visit

Alissa Lightman: Paving Paths to Prosperity in Real Estate

CONTENTS

How did Sharon Stone redeﬁne stardom with her Phenomenal Performances?

The Power of Inﬂuencer Marketing in 2023

CONTENTS CONTENTS

Tamra Wade

eauty paired with intelligence is an unusual combination in the Hollywood entertainment industry. Sharon Stone stands as an exception, boasting an IQ recorded at 154, while her beauty knows no bounds. An extraordinary actress, she has captured the hearts of millions, earning her the title of queen. Sharon has etched her name into the annals of cinema history by delivering iconic performances on the big screen. Throughout her career, she has embraced multifaceted roles and garnered fame as a sex symbol. In this article, you will delve into the myriad journeys that Sharon Stone has undertaken in her life, encompassing her roles as an actress, mother, philanthropist, and more. Enjoy the read!

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Sharon Stone's Movies Sharon Stone's movies have left an indelible mark on the world of cinema, showcasing her talent, beauty, and versatility. She has graced the silver screen with a wide range of roles that have captivated audiences worldwide. Her movies serve as a treasure trove of thoughtprovoking cinematic experiences. Here, you will explore some of her notable ﬁlms that have elevated her status to that of a Hollywood legend. Ÿ

Basic Instinct (1992): Indeed, the movie 'Basic Instinct' propelled her stardom to new heights, with her portrayal of Catherine Tramell achieving international fame. Audiences found her role as a seductive crime novelist to be a mesmerizing blend of allure and mystery. Casino (1995): Sharon Stone delivered a compelling performance as Ginger McKenna in the movie 'Casino,' a character entangled in the world of crime in Las Vegas. She showcased her ability to portray complex characters with depth and authenticity on the screen.

The Quick and the Dead (1995): 'The Quick and the Dead' marked a complete departure from her previous roles, with Sharon portraying a gunslinger in a Western setting. This role added unique dimensions to her ﬁlmography and demonstrated her versatility as an actress.

The Mighty (1998): Sharon portrayed Gwen Dillon in 'The Mighty,' a mother of a young boy with a debilitating medical condition. The movie delves into various dimensions of friendship, acceptance, and the power of human connection.

The Muse (1999): 'The Muse' stands as one of Sharon Stone's 'offthe-beaten-path' movies, showcasing her talent as a comedic actress. In the film, she played the role of Sarah Little, a mysterious woman who serves as a muse to a Hollywood screenwriter. Bobby (2006): In 'Bobby,' Sharon took on the role of Miriam Ebbers, a beautician who befriends hotel guests on the eve of Robert F. Kennedy's assassination. The film delved into this historic event and highlighted Sharon's acting alongside an ensemble cast. Lovelace (2013): Sharon played a supporting role in 'Lovelace,' a biographical drama about the life of aging actress Linda Lovelace. She portrayed Lovelace's mother, showcasing her willingness to tackle complicated roles as an actress. The Disaster Artist (2017): Sharon made a memorable cameo appearance as herself in the movie 'The Disaster Artist,' adding a layer

of authenticity to the comedic biographical ﬁlm that explored the eccentricities of Hollywood. Ÿ

Ratched (2020): Sharon's role as Lenore Osgood in the TV series 'Ratched' received critical acclaim. Her portrayal of a wealthy heiress with a complicated past demonstrated her ability to shine through storytelling.

What About Love (2022): In the romantic drama 'What About Love,' Sharon played the role of Linda, the wife of a U.S. senator involved in a love story set against a humanitarian mission. Her unique acting skills resonated with the audience.

Sharon Stone's movies stand as a testament to her range as an actress. She portrayed characters with emotional depth and challenged stereotypes prevalent in cinema. Her presence on screen continues to captivate audiences, and one can undoubtedly anticipate more unforgettable performances in the future.

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Intriguing Facts about Sharon Stone Did you know that Sharon Stone reads at least three books a week? Despite her busy schedule, she finds time for reading. In this section, you will discover more fascinating facts about her that may astound and intrigue you. These facts shed light on the multifaceted aspects of her life and highlight her transformative journey. Sharon Stone won the title of "Miss Crawford County" in a beauty pageant in Pennsylvania when she was just 17 years old. This marked the beginning of her interest in modeling and acting. Later, she moved to New York City and signed a contract with Ford Modeling Agency, marking her entry into the fashion industry. In 1992, she portrayed Catherine Tramell in the erotic thriller "Basic Instinct." Her iconic leg-crossing scene in the movie became a cultural sensation and remains one of the most memorable moments in the history of the film industry. However, she experienced a bout of depression for a few days due to her discomfort with the unexpected fame. Sharon was an academic scholar during her early college years. She completed her education at Edinboro University of Pennsylvania on a scholarship for creative writing and fine arts before embarking on her acting career. However, she returned to the same university a few years later to complete her degree. Sharon survived a severe cerebral hemorrhage caused by a ruptured cerebral aneurysm and underwent emergency surgery. Her miraculous survival defied the odds. Sharon is a dedicated philanthropist actively involved in various humanitarian causes. She promotes AIDS research and awareness through her collaboration with organizations like amfAR (The Foundation for AIDS Research). Interestingly, Sharon Stone shares her birthday, March 10th, with two other well-known actresses, Olivia Wilde and Carrie Underwood. Sharon Stone is known for her fluency in multiple languages, including French and Italian. She has appeared in numerous non-English movies, showcasing her linguistic skills for international film roles. While pursuing her acting career, Sharon shared an apartment with another fellow actress and close friend, Mimi Rogers. Both of them achieved success in the same industry and garnered abundant love from their fans. Although Sharon Stone's movie "Casino" was nominated for an Oscar, she did not win the award. However, her acting prowess received recognition when she won a Golden Globe Award for the same movie, where she portrayed the character Ginger McKenna. In addition to her successful acting career, Sharon ventured into writing. In 2021, she published a memoir titled "The Beauty of Living Twice," which delves into her life, career, and her experiences before and after her cerebral hemorrhage. Conclusion Sharon Stone is not merely an actress but also a symbol of empowerment and a paragon of strength. Her journey serves as a reminder that life is a canvas, waiting to be painted with audacity. We hope you have enjoyed reading our article and found her journey enduring.

FAQs What is Sharon Stone's net worth? According to some sources, Sharon Stone's net worth is $40 million, making her one of the wealthiest celebrities in Hollywood. What was Sharon Stone's ﬁrst movie? "King Solomon's Mines," released in 1986, was Sharon Stone's ﬁrst movie, an adaptation of the novel of the same name. Does Sharon Stone have biological children? Due to autoimmune disease and endometriosis, Sharon is unable to have biological children. She adopted Roan Joseph Bronstein in 2000 with her then-husband Phil Bronstein. After their divorce, she adopted two boys, namely Laird and Quinn.

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TAMRA TAMRA

TAMRA WAD Raising the Bar by Bestowing Top-Class Real Estate Services in Georgia

Tamra Wade Team | Realtor

A WADE A WADE

Cover Story CIO Women Magazine | 21

RE/MAX TRU is a boutique brokerage out of Buford, GA, and has been home to the #1 RE/MAX Team in Georgia for over ten consistent years, The Tamra Wade Team. The team specializes in new construction and resale homes and represents the sales and marketing for over 10 new home builders in Georgia.

way that connects with homebuyers on an emotional level. The team operates on a strong moral code and loves what it does. They are a bunch of talented and dedicated professionals working for the overall growth of the company. This is the diﬀerence that brings them continued success.

RE/MAX TRU cultivates a team-like environment while giving its agents the individual attention needed to jumpstart and elevate their businesses. The Tamra Wade Team’s Brokerage sets the gold standard for sales, marketing, operations, and training. Its primary focus is positioning its customers in a

Meet the Award-Winning Leader A passionate and highly motivated personality, Tamra Wade is the Founder and Broker for the #1 RE/MAX team in Georgia and the #4 RE/MAX U.S. team in 2022.

As a member of NAMAR, WOAMTEC, and the Greater Atlanta Home Builders Association (including the Sales and Marketing Council Atlanta and Professional Women in Building – Atlanta Chapter), Tamra works hard to stay involved in the industry and community to remain relevant and connected with builders and other real estate teams. With more than 20 years of experience in Real Estate Sales, Tamra offers everything a builder needs to market and sell homes without having to pay the overhead of an in-house sales team. Tamra is currently marketing new home communities for more than 12 of Georgia’s top private builders. She also supervises 50 communities and 50+ salespeople and office staff. Her extensive knowledge, top-notch network, and unparalleled tools help to assist individual realtors and real estate teams in developing a solid foundation for growth. As a leader and owner, Tamra’s positive attitude and willingness to get the job done sets her apart from other Team Leaders. She strives to create and maintain a positive and collaborative work environment with her team. Moreover, she is always looking for innovative ways to sell more homes and increase traffic to communities to ultimately increase overall sales for her team. Tamra is a dynamic Team Leader with a business strategy that has consistently landed her team in the highest of rankings. Tamra and her team have received multiple awards and recognition recently for being one of the top sales teams in both the metro Atlanta area and the state of Georgia. Some of the achievements include:

Cover Story CIO Women Magazine | 23

Ÿ #4 Owner-Owned RE/MAX Brokerage in the U.S. 2022 Ÿ 2023 RealTrends’ “The Thousand” Rankings - #53 & #64 Ÿ 2022 Mega Team Top Producer with Northeast Atlanta Metro Association of Realtors Ÿ 2019 Greater Atlanta Home Builders Association OBIE Award – Sales Manager of the Year Ÿ 2022/2023 Co-Host of American Dream TV- EMMY Nominated TV Show that highlights 400 of the most powerful agents in the country Ÿ Featured in Atlanta Agent Magazine- Who’s Who 2022. Combating Challenges with Pragmatic Solutions One of the challenges that Tamra Wade’s Team faces is maintaining a positive environment for all. The real Estate industry is highly lucrative, but on the other hand, it is extremely intimidating, high-paced, demanding, and stressful.

Success is a Measure of Holistic Development

selling transactions from starter homes to luxury homes as well.

The long-standing success of Tamra Wade’s Team real estate brokerage can be attributed to a combination of factors. Firstly, it prioritizes customer satisfaction by providing exceptional service and tailoring its approach to meet the unique needs of each client. Its team of experienced and dedicated agents consistently goes the extra mile to ensure a smooth and positive real estate experience.

The company aims to grow continuously by adding more value to its existing offerings. It implements key developments to stand out from the competition and offers individual agents exclusive lead generation services, giving them a competitive edge in the market. The company’s leadership is helmed by a respected industry figure with extensive market experience and trusted relationships. Agents benefit from mentoring, coaching, and administrative support, allowing them to grow and succeed in their careers.

Secondly, the company has built strong relationships within the industry, collaborating with reliable partners, and establishing a vast network of contacts. This allows it to access a wide range of properties and potential buyers, enabling it to ﬁnd the best matches for the clients. Tamra Wade Team’s commitment to staying up-to-date with market trends, technological advancements, and industry best practices has given it a competitive edge. This ensures that it can oﬀer innovative solutions and valuable insights to its clients, making informed decisions in the dynamic real estate landscape.

The company fosters a culture of integrity, transparency, and ethical practices. It To sustain in this industry for long, one has to ﬁnd feasible solutions and believes in building trust with its clients and maintaining a reputation for honesty and implement them for best practices. fairness, which has contributed to a strong Tamra Wade’s Team overcame this base of repeat customers and referrals. As challenge by providing support the owner of the company, Tamra provides wherever needed for all involved, an open-door environment where she is which can be 7 days a week at all always accessible to anyone. Also, the hours. company has phenomenal experienced The company makes sure to plan and leaders who truly care about the company host social events to bring everyone and everyone who works with them. together to bond and relax. In About RE/MAX TRU addition, it prides itself on making sure that everyone has the resources RE/MAX TRU’s brokerage specializes in and training needed. The biggest new construction opportunities and thing that it all boils down to and maintains strong relationships with Atlanta Tamra Wade’s Team makes sure to maintain is constant communication builders. In addition to specializing in new through resources like GroupMe and construction, its resale agents are proﬁcient with their clients in their home buying and their private company social page.

Additionally, it provides comprehensive transactional support and coordination, ensuring a smooth and efficient process for its agents and clients alike. With the broker’s 24/7 availability, it offers hands-on management experience, always ready to assist and guide its team throughout its real estate endeavors. Integrating Technology for Best Experience and Performance RE/MAX TRU strives to leverage the latest technologies and innovative tools to enhance its offerings and provide an exceptional experience to its clients. Here’s how it incorporates technology into its services: ● Advanced Property Search ● Virtual Tours and 3D Imaging ● Digital Transaction Management ● Digital Transaction Management ● Customer Relationship Management (CRM) Software ● Online Marketing and Advertising ● In-House Marketing and Social Media ● Home Valuation Tools ● Virtual Meetings and Consultation ● & More!

Cover Story

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Cover Story By integrating these technology-driven solutions into their oﬀerings, the company aims to streamline the real estate process, improve client experiences, and maintain its commitment to staying at the forefront of the ever-evolving real estate industry. Decoding Tamra’s Leadership Tamra’s career stands as an example for many women entrepreneurs who want to follow in her footsteps and mark their presence in the real estate industry. She has been a real estate broker, successful entrepreneur, and inspiring leader in the new home and residential real estate industry for over 23 years. Starting in 1999, her real estate career has grown from being a new home agent to leading a top-tier real estate brokerage and the #1 RE/MAX team in Georgia for over 10 consecutive years. As a woman leader, Tamra has overcome many hurdles and accomplished milestones at every step of her journey. Every woman leader possesses some ideal qualities that make them successful and inspirational. According to Tamra, every woman in the workplace must be visionary as this quality helps to move the company forward. Successful companies often have strong, ambitious leaders who can foresee market trends, adapt, and make strategic decisions that drive the company forward. In addition, companies that continuously innovate and adapt to new technologies, customer needs, and market demands tend to thrive in the long run. They are not afraid to embrace change and disrupt their business models to stay ahead of the competition. This makes it a leading and dynamic company that is spearheaded by a fearless leader. Tamra shares a piece of advice for aspiring women entrepreneurs, “There is so much opportunity to be had. Whether you are looking for it ﬁnancially, spiritually, in business, or personally. You can have it all if you put your heart and time into it. Failure will happen but it is how you get back up, learn from the failure, and move forward.” Tamra: A Team Player As a founder and leader, Tamra has a close-knit team that she is extremely fond of. She guides her employees through the many crests and troughs they face and provides them with the autonomy to make decisions. She makes it a point to tell them that she trusts them and has their back always.

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Up and Close with Tamra As an established woman entrepreneur, leader, and business owner, Tamra shares some key insights about her career, women empowerment, finding inspiration, striking a chord with work-life balance, and more. Biggest Challenge in Tamra’s career: My biggest challenge has been failure and how to overcome it. I am very competitive and success is very important to me. I had to realize that there are things in my control and things that are not. I need to control what I can and make sure I am doing it to the best of my ability. I realize that some things are not me. Women’s Inclusion and Empowerment: It is our culture. We support each other. We are friends. We push each other when we need pushing. We love each other when love is needed. Definition of Feminism: My definition is equality for men and more. A woman has the right and opportunity to be whoever she wants to be. A woman should be independent and strong. Source of Inspiration: I have several people that inspire me but one from my childhood is Princess Diana. She was graceful, beautiful,

Cover Story

When personal situations come up that are outside of the company’s agent and employee handbooks, she works to ﬁnd a solution that is a win-win for all that are involved. She loves to see people grow and she always wants everyone to know there are growth opportunities. And, if they scratch her back, she will scratch theirs. The skies are the limit.

strong, giving, smart, and loyal. She made an impression on people and she will never be forgotten. Work-Life Balance: Beyond the cabin life, ensuring a work-life balance has been a challenge and it has taken me many years to learn. I still struggle with it to this day. I have to remind myself that this is important not only for my family and my health but for my company and those that need me in various ways. I work out early in the morning and get it done so I can get going with my day. I am the cheer coach for my daughter so I can ensure I am there even when work has demands on me. I travel with my husband and children 3 to 4 times a year and I dedicate my time to them. Notable Testimonials Ÿ Brandon Woodard “Rashida Price with the Tamra Wade Team/RE/MAX was extraordinary! My wife and I met with other representatives from Contracting/Real Estate companies and by far Rashida was the most hospitable, sincere, and honest professional we came across during our home search. She took her time to go over the available homes and what each one oﬀers. Rashida is not about making a sale; she’s about taking a journey with our family to fulﬁll our dreams of homeownership in Georgia.” Ÿ John Meeks “On the spur of the moment, we decided to buy a new house. We were fortunate enough to have Ashley Bennett from the Tamra Wade Team/RE/MAX as our sales agent. Ashley was attentive, most agreeable, and went to great lengths to be sure our needs were met. She took all the worries and stress out of buying a new home. We highly recommend Ashley if you are buying a home!”

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10 Facts about & things to do on your visit

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There is more to Switzerland than icy mountains and delicious chocolates. Take Chapel Bridge, for example. Named after the nearby St. Peter Chapel, the bridge is one of the Major tourist attractions in Lucerne City. It is Switzerland’s one of the oldest wooden bridges that connects the old town to the new town. As you are strolling the bridge, one thing that instantly catches your eyes are the historical paintings from the 17th century, as they give you a quick glimpse into the history of the bridge. A small part of the bridge’s history also includes tragedies. A major one was the 1993 fire that destroyed the bridge and its valuable belongings such as the paintings. While the incident hurt its legacy, it also caught major attention from tourists globally. But should you really visit it? Let’s find out. Historical Significance The rich history of Chapel Bridge can be traced back to the 14th century. The bridge was built in 1360 and remains the longest surviving truss bridge in the world. Surprisingly, a major landmark of the bridge, the water tower is even older than the bridge itself and was built 30 years before the Chapel Bridge. The water tower was used as a prison and a torture chamber before getting used as the town’s treasury and municipal archive. Currently, although you can witness the water tower on your visit to the bridge, you can’t enter it as it is closed to the public.

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10 Facts about Chapel Bridge 1 Architecture The bridge is famous for its beautifully crafted wooden architecture and distinct covered style.

2 Oldest Covered Wooden Bridge The Chapel is the world’s oldest covered wooden bridge.

3 The Bridge Used to be Longer

Chapel Bridge Fire

The midnight ﬁre tragedy burned more than two-thirds of the paintings. While 47 total paintings were collected, only 30 were completely restored. 7 Other Restorations After the ﬁre, only the pillars, bridgeheads, and the water tower could be saved. It took a whole year for the entire bridge to get completely restored. 8

Most Picturesque

So, how long is the chapel bridge? Well, at the start, the bridge was 270 meters long. Later, the number of shortenings and bank replenishments made a diﬀerence and it has now become 204.7 meters long.

Chapel Bridge in Lucerne is the most photographed destination, adored by both tourists and locals.

4 The Paintings

The historic paintings were painted on spruce wooden boards during the counter-reformation of the 17th century by the artist Hans Heinrich Wägmann.

To protect the paintings from theft and vandalism, the city employed a watchman in 1726. This was after some incidents where people visited the bridge at midnight and tried to damage the paintings.

5 Sponsor of Paintings The paintings were sponsored by the city council members, who after sponsoring a panel were allowed to attribute their coat of arms to it. To understand the paintings better, one can always refer to the explanations printed below the painting.

Keeping an Eye on the Paintings

10 It’s a 1/3 Wooden Bridge in the city

That’s right. The Chapel is not the only wooden bridge in Lucerne, it’s one of the three bridges. One bridge was a 14th-century Hofbrücke, and the other is the 16th-century Spreuerbrücke. While the Hofbrücke was destroyed, the other two remain to this day.

Top Sights in Chapel Bridge Here are the top sights to visit in Lucerne on your trip:

1. Swiss Museum of Transport Opened in July 1959, the museum showcases a variety of transport modes such as trains, ships, automobiles, and aircrafts. In addition, the museum also has a large collection of work by Hans Erni, a local painter and sculptor.

2. Spreuerbrücke Previously known as Mühlenbrücke, Spreuerbrücke is one of the two wooden covered bridges in Lucerne. It was initially built to connect mills on the right side of the Reuss with the ones at the center of the river.

3. Lucerne Culture and Congress Centre The Lucerne Culture and Congress Centre building, along with its concert hall is well known for its high level of acoustic abilities. The credit for the architectural work goes to Jean Nouvel. The centre was inaugurated in 1998 with a concert of the Berlin Philharmonic Orchestra directed by Claudio Abbado.

4. Lion Monument Lion Monument is one of the most famous monuments in Switzerland situated on a hill outside the old city. The monument commemorates the Swiss Guards who were killed in 1792 during the French Revolution. In recent times, the monument has also been at the center of controversies, for varied reasons.

5. Church of St. Leodegar From Switzerland’s Renaissance period, the church of St. Leodegar is one of the prime examples of Church building. However, it wasn’t built in one attempt. The church was constructed in parts from 1633 to 1639, and it is one of the few churches built during the Thirty Years War on the northern Alps.

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8 Dishes You Must Try in Lucerne 1. Cheese Fondue You can’t talk about Swiss food without mentioning fondue. The dish is made with melted Gruyere and Emmental Cheeses and served in a hot pot over a small ﬂame and savored with breads and veggies of diﬀerent sorts. During the cold weather of Switzerland, the dish provides muchneeded warmth.

2. Alplermagronen The dish is also known as an Alpine Macaroni or Herdsman’s Macaroni and includes ingredients such as cheese sauce, chopped potatoes, bacon, caramelized onions and apples, and of course, macaroni. In the early days, Alplermagronen was originally cooked with ingredients that were available to the herdsmen who looked after the alpine pastures.

3. Heissi Merroni The dish is essentially hot Roasted Chestnuts, and it is exclusively available in the winter season. You will ﬁnd Heissi Merroni packets being sold in the stands near the chapel bridge and also in other places in Lucerne.

4. Rosti If you’re a potato lover, then you must check out this dish Rosti. This side dish is made with grated potatoes that are shaped like pancakes and further pan-fried to a crisp ﬁnish. People usually pair it up with cheese, onions, and fried eggs.

5. Chügelipastete This historical meat pie is a famous dish of Lucerne that has been savored since the 18th century. It contains ornate, a puﬀy pastry ﬁlled with creamy sauce, veal and sausage meat, and mushrooms. Ideally, the dish is consumed as comfort food and can be easily found in most restaurants in Lucerne.

6. Zuppa Di Zucca Zuppa Di Zucca is a pumpkin soup perfect for the chilly winter weather. If you are looking to try out some local dishes of Lucerne, then put this on your priority list. The soup is usually slurped alongside bacon and toast.

7. Luzerner Lebkuchen It’s a gingerbread cake available at Lucerne’s Lake area. What makes Luzerner Lebkuchen’s ﬂavor unique is the use of Pear Syrup, over the traditionally used ingredient of honey. If you’re in the city for your Christmas holidays, then this cake is a must-have.

8. Swiss Chocolate You didn’t think the foods in Switzerland list was going to end without the Swiss chocolates, did you? The unwritten rule says that one must not leave Switzerland without your favorite Swiss chocolates. The everevolving Swiss chocolates are famous for their quality and distinct ﬂavors all around the world.

Is Lucerne Worth Visiting? While Chapel Bridge as the most attractive tourist destination, the city of Lucerne also has other things for the enjoyment of visitors. From its mountain surroundings or lake views to the local cuisine and historic monuments, the city exhibits a distinct vibe right at the center of Switzerland, attracting tourists from across the globe.

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ALISSA LIGHTM

PAVING PATHS TO PROSPERITY IN REAL EST The Lightman Group | Real Estate Broker

MAN

TATE

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In the bustling realm of real estate, where innovation and expertise intertwine, Alissa Lightman is one name that stands out as a beacon of inspiration and leadership. As the dynamic Real Estate Broker and visionary CEO of The Lightman Group, Alissa has propelled the company to unparalleled heights through her unwavering dedication and innovative strategies. With a keen eye for emerging trends and a profound understanding of the market, she has consistently shattered barriers, setting new standards for success in the industry. Her indomitable spirit and exceptional leadership have earned her widespread recognition as a trailblazer. CIO Women is proud to feature her as one of the Most Inﬂuential Women Leaders in Real Estate. A Trailblazer’s Tale Alissa Lightman’s remarkable journey toward becoming the inﬂuential business leader she is today traces its roots back to her parents, both esteemed academics. With her father’s

background in sports medicine and her mother’s expertise as a family doctor and OB/GYN, education held a paramount place in Alissa’s family. Driven by a desire to make her parents proud, she dedicated herself to rigorous study and hard work. Born in Moscow, Alissa’s life took an early turn when she moved to Jordan at the tender age of three. Returning to Russia later, she pursued her education in international communications, specializing in teaching languages at her alma mater, Voronezh State University. While in college, Alissa worked with various embassies to help represent the countries to the public through theatrics and art, but it was the United States that held a special place in her heart – a lifelong dream she couldn’t resist. When she ﬁrst set foot in Myrtle Beach, it was love at ﬁrst sight – the welcoming weather and the warmth of its people captivated her instantly, igniting the desire to build her life

there. Soon, Alissa took a leap of faith, acquiring her real estate license and establishing her team under The Lightman Group. “I’ve learned a lot, and I still have a lot more to learn, but every lesson has made me who I am today, and I couldn’t be more grateful.” As the years passed, her unwavering determination paved the way for her to establish her very own brokerage, also named The Lightman Group, by 2022. If one were to pen her life as a book, it would undoubtedly be titled ‘The Aspirations of a Woman,’ for Alissa Lightman has never lost sight of her goals, no matter where life’s path has taken her. The Foundation of Aspirations A signiﬁcant part of Alissa’s childhood was the cherished tradition of family gatherings every weekend, where a warm and welcoming atmosphere enveloped her in the company of loved ones and dear friends. Immersed in the stories of triumphs and setbacks,

“First and foremost, I hope that my story could inspire other women who are working hard every day to be the best, most successful version of themselves.” 44

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lessons learned, and ambitious ventures, Alissa’s passion for the industry grew alongside her curiosity.

doing so, reaching their goals. For Alissa, the profound impact she envisions goes beyond just successful ventures—it’s about empowering others to achieve their aspirations and build a future of their own making.

“First and foremost, I hope that my story could inspire other women who are working hard every day to be the best, most successful version of themselves.”

A Dependable and Trustworthy Experience

As a child, she found herself captivated by the idea of building and investing, eager to partake in the creation of something remarkable. A visionary entrepreneur, Alissa envisions her company, with its focus on delivering a luxury experience and ensuring client peace of mind, to continue ﬂourishing and expanding.

In 2019, The Lightman Group came into existence, setting its sights on a vision that has remained steadfast ever since. From the very beginning, its mission has been to oﬀer clients a dependable and trustworthy experience, guiding them through the intricate landscape of real estate with conﬁdence.

Her mission revolves around the commitment to equip individuals with the essential tools, resources, and transparency they need to turn their real estate dreams into reality, and in

Acknowledging the inherent complexities within the industry, the team at The Lightman Group is deeply committed to relieving its clients of the burdensome intricacies. This allows the

company to focus wholeheartedly on shaping its future. For The Lightman Group, it is not just about facilitating real estate transactions; it’s about fostering a sense of reliability and trust that empowers clients to navigate the ever-changing real estate world with peace of mind. The Power of Personal Growth Education has played a pivotal role in shaping the path of Alissa’s career. It is worth noting that her pursuit of knowledge extended far beyond traditional schooling. Enriched by her extensive travels, encounters with diverse individuals, and immersion in various cultures, each experience held equal signiﬁcance in her ongoing education. This diverse exposure to diﬀerent walks of life prompted her to master the art of adaptable communication.

Moreover, Alissa’s journey as an entrepreneur was deeply inﬂuenced by personal life experiences, which were intricately intertwined with her ongoing education. Recognizing the symbiotic relationship between personal experiences and education, she embraced the practice of absorbing diverse perspectives on life. This openminded approach, fueled by the understanding that every individual’s story is unique, not only deepened her comprehension of those around them but also fostered self-awareness. Alissa says, “The satisfaction derived from uplifting others and guiding them toward their goals has been a source of immense pride and joy throughout my life.” Looking back on her journey, Alissa shares a piece of wisdom:

Embrace resilience and tenacity, refusing to let failure become an option. Impact on Leadership In her formative years, Alissa’s grandmother bestowed upon her a piece of wisdom that would leave an indelible mark not only on her leadership journey but on her very essence. One particular day, Alissa found herself grappling with a challenging math problem, on the brink of surrendering to frustration. Sensing her inner turmoil, her grandmother oﬀered words that would resonate deeply within her: “You get what you work for. Focus on the process, not the result.”

It was a pivotal moment of realization for young Alissa, who had been too ﬁxated on solving without fully comprehending the journey of understanding that led to it. With her grandmother’s guidance, she learned to embrace the process, taking each step deliberately and patiently. To this day, Alissa holds fast to the wisdom her grandmother imparted, recognizing that focusing on the process, steady determination, and the willingness to embrace every step with dedication are the cornerstones of true achievement. As she leads others in her career and life, Alissa carries her grandmother’s cherished lesson, reminding herself and those she guides that the key to success lies in honoring the journey, for therein lies the path to realizing one’s fullest potential.

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Rising above Challenges

Exceeding Expectations

In the early years, Alissa Lightman faced numerous challenges, enduring sleepless nights devoted to her studies. She says, “Honestly, the biggest challenge was to ﬁnd the right group of people. It’s important to surround yourself with people who can educate you, inspire you, and keep you focused on your success.”

The Lightman Group caters to a signiﬁcant clientele seeking not merely properties but a complete lifestyle. Understanding the importance of visualizing and realizing its clients’ visions, the company prides itself on providing personalized and comprehensive assistance.

As she delved deeper into the intricacies of the real estate world, Alissa grappled with the complexities that this multifaceted industry demanded, tailoring her approach to cater to the individual needs of her clients and streamline pertinent information.

Among the clientele, a substantial portion comprises returning investors, second homebuyers, and referrals, a testament to the trust and satisfaction they inspire. With an impressive revenue last year, The Lightman Group stands tall, reﬂecting its dedication to excellence and proﬁciency in meeting its clients’ diverse needs.

Facing the additional hurdles of being an ambitious young foreign woman in the southern region, Alissa tirelessly worked to prove herself, standing ﬁrm in her vision, and persistently overcoming barriers. Her dedication to mastering the market, understanding the unique wants and desires of the people, and ensuring The Lightman Group’s reputation as a reputable and trustworthy resource has been the driving force behind her success.

The company’s success lies not only in its ability to offer properties but in its commitment to turning dreams into reality, creating a unique and fulfilling lifestyle for each client it serves. As it continues to grow and prosper, The Lightman Group remains resolute in its pursuit of delivering exceptional service and helping individuals find not just a house, but a place they can call home.

A Legacy of Growth

With a focus on progress and innovation, The Lightman Group consistently seeks to expand and enhance its range of services. A notable initiative in this pursuit is the development of a comprehensive schooling and coaching program aimed at accelerating the onboarding process for real estate agents, equipping them with industry expertise at a rapid pace.

Alissa takes immense pride in the steady growth of The Lightman Group. The company ﬂourishes with each year that unfolds, strengthening its foundation and improving its services. Since its inception in 2019, the company has achieved remarkable success, witnessing a doubling of its revenue year after year. Behind the enduring triumph of the company lies a multitude of contributing factors. At the heart of its success is a belief in its mission, which resonates in every aspect of its work. Alissa says, “We pour our passion and dedication into each task, ensuring that our commitment to clients shines through in every interaction.” The devotion to excellence is evident in the high level of consistency it maintains, a hallmark of its sincerity and genuine approach to serving every client with utmost care. Guided by the vision of Alissa, The Lightman Group has carved a path of sustained growth and success, becoming a beacon of reliability and trust in the real estate sector. The journey is a testament to the commitment to its mission and the genuine care that it extends to every client, forging a foundation for continued prosperity and reputation as a leading force in the industry.

Charting a Bright Future

As the real estate market continues to grow and evolve, this program offers a valuable opportunity to educate more agents, ultimately enabling them to serve clients with increased speed and efficiency. Enthusiastic about this new venture, The Lightman Group is eager to share the benefits of its schooling and coaching program. By nurturing the growth of skilled and knowledgeable agents, it aims to remain at the forefront of the ever-expanding real estate industry, offering cutting-edge solutions that cater to the evolving needs of its clients. The company’s commitment to continuous improvement and foresight in recognizing the potential of empowering more agents reflects its dedication to delivering exceptional service and ensuring the utmost satisfaction of its valued clientele. Parting Words “Failure is as important to your dreams as success is. Don’t be afraid to make mistakes so long as you learn from them.”

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Influencer marketing gained importance since 2019. Influencer marketing in 2023, still remains the go-to strategy for businesses and brands. In this quickly changing digital age, influencer marketing is a quick and fast technique to gain larger attention. It is the need of the hour. As brands always try to be ahead in today’s times, influencer marketing in 2023, affirms a reliable source of drawing the attention of people towards a brand. Influencer marketing in 2023, has become a trend. It builds trust with the audience and the brand. It brings the audience closer to their favorite brands and the influencers endorsing them. Audiences love to consume the content of influencers as each one has its own niche. There are vloggers who visit places like restaurants, scenic places, and heritage tourist spots which help people discover new places. The power of influencer marketing in 2023 can cover the following points: 1. Refreshed content plan Adapting to influencer marketing in 2023, means you’re making a whole new and fresh content strategy. In these digital days, collaborating with an influencer helps a brand to give new thought to the brand and the product. As the influencer is popular among youngsters, influencer marketing 2023 helps a brand to surge its reach and engagement in much larger numbers. It happens fast and chances of revenue increasing go up. When collaborating with the influencer, crafting content in accordance with the brand and the influencer is important. Picking a relevant influencer is vital. Somewhere, the brand and the influencer must be related. A wellcrafted content plan with influencer marketing in 2023 is the best thing these days.

2. Higher audience engagement Influencer marketing in 2023 is the most common thing you’ll see. Like, share, and comment on the video is the most basic line you’ve heard. The audience of the influencer and of the brand are combined when you onboard an influencer for some time. As the influencer shares your content on his social media profile, the reach of the brand goes up very fast. The number of impressions, likes, and comments is substantial. If the content is well-crafted the influencer will request their friends to share it on their profiles. It’ll further increase the reach. 3. Higher Google ranking Adapting influencer marketing in 2023 increases brand awareness. It becomes easy to charm your potential customers by using the power of influencer marketing. It has the capability to increase your Google rankings as more and more people check out your website. People get intrigued when they see their favorite influencer endorsing a particular brand. So indirectly they check out your website if they like the content posted on social media. 4. More conversion rate High sales figures are the main agenda of any business. As the purchasing power of the general public has increased, so is the brand consciousness too. People have shifted to higher standards of living. Every brand has to live up to the expectations of the audience. Here is where influencer marketing comes into the picture. As the audience interaction with both, the brand and the influencer, increases the chances for more conversions for the brand get increased. As the audience personally knows the brand

and the influencer they feel a familiarity with both. Social media is a space where a lot of things happen due to the informal vibe of an influencer. 5. Targeting is detailed Targeting an audience can be a daunting task when planning for marketing or promoting your product. You need a good understanding of the market trends. Likes, trends, and tastes of the current fashion freaks out there is a thing to master. But, influencer marketing makes it simpler. If you own an e-commerce clothes brand, you need to hire an accurate influencer who is fit for the brand. It depends on the type of your audience and the products you’re selling. You cannot misalign the influencer and the product when opting for influencer marketing. 6. Lasting partnership Yes, influencer marketing is a partnership. Both the brand’s and the influencer’s image are at stake. If the campaign turns up to be successful, the partnership may go on for longer periods of time. An important thing here is the content created when the collaboration takes place. Relatable content and the image of both the parties involved lead to long-term partnerships. The benefit of this to the brand is it saves money, resources, and time. The benefit to the influencer is that he gets more reach, and money from the brand and doesn’t need to find more brands for the next endorsement. Benefits of Influencer marketing: 1. Influencers are trusted As the hype of influencers exists on social media, they are trusted by the Gen-Z population and other family members. The endorsement of the influencer is a type of review that the

product is good. Previously, we would rely on the reviews of our family, friends, and relatives to get reviews of products.

assurance that the said product will be good.

2. Good-to-go validation

As mentioned in the points before, all businesses want a good number of sales figures. More the revenue, the more the brand flourishes. Expansions and diversifications may also take place when reached a particular level. This is the best benefit of influential marketing.

Inﬂuencer marketing gives validation about the product as a good-to-go option. As people keep seeing the inﬂuencer on social media and are well aware of his content, the public gets

3. Higher sales ﬁgures

Conclusion: Influencers or content creators have blown up social media these days with their content. People are going gaga over the type of content coming up on social media by influencers. It’ll only grow day by day. As it is mostly in video format people love to see it when sipping tea/coffee, or when commuting to work in a cab. The influencer culture has reached heights and the sky is the limit for it. What will happen next in this field

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