The Most Influential Women Leaders In Real Estate | CIO Women Magazine

- Horace

"Rule your mind or it will rule you"

Womenareeffectivechangeagents,anddiversityandgenderparityinleadershipand decision-makingareincreasinglyacknowledgedinallwalksoflife.Womenstillmakeupa verysmallpercentageofthosewhomakedecisionsinpolitics,business,andsociety

Theneedtoclosethepaygapbetweenmenandwomenhavereceivedmoreattentionin recentyears,alongwithcallsforgreatergenderequality.Despitethefactthattherehas beenalotofimprovementinthisarea,therearestillfartoofewwomeninpositionsof authority.

Conqueringthestruggles,womenhaveemergedaspowerfulleaders!

ThisissueofCIOWomenofTheMostInfluentialBusinesswomentoWatchOutarethe storiesofsuchpowerfulwomen.

Featuringforthecoverstory-

Inthebustlingrealmofrealestate,whereinnovationandexpertiseintertwine,Alissa Lightmanisonenamethatstandsoutasabeaconofinspirationandleadership.Asthe dynamic andvisionary of Alissahas RealEstateBroker CEO TheLightmanGroup, propelledthecompanytounparalleledheightsthroughherunwaveringdedicationand innovativestrategies.

Withakeeneyeforemergingtrendsandaprofoundunderstandingofthemarket,shehas consistentlyshatteredbarriers,settingnewstandardsforsuccessintheindustry

AlissaLightman’sremarkablejourneytowardbecomingtheinfluentialbusinessleadershe istodaytracesitsrootsbacktoherparents,bothesteemedacademics.Withherfather’s backgroundinsportsmedicineandhermother’sexpertiseasafamilydoctorandOB/GYN, educationheldaparamountplaceinAlissa’sfamily.Drivenbyadesiretomakeherparents proud,shededicatedherselftorigorousstudyandhardwork.

Withastrongeducationalbackgroundinmarketingandpublicrelations,AnneGain recognizedthattherealestateindustrywouldbeanidealmatchforherskillset. Additionally,hermotherservedasamotivatingfactorinherdecisiontopursuerealestate, havingbeenanagentforover35years.

Onesuchwomenleaderintherealestateindustryis an NatalieVanOyen, Associate Broker RE/MAXClassic at .Nataliehasrisenthroughtheranks,demonstrating exceptionalskillsandagenuinecommitmenttohelpingindividualsnavigatethe complexitiesofrealestate.Sheishighlyregardedforheroutstandingresultsandabilityto guideandsupportclientsthrougheverystepoftheirrealestatejourney.Herexceptional leadershipanddedicationmakeheraninspiringfigureandatruerolemodelforaspiring womenleadersintherealestateindustry

Shalmali W.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © CIO Women Magazine | 2022. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from CIO Women Magazine. CIO Women Magazine solely owns all the reprint rights.

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C O N T

Alissa Lightman

E N T S

The Many First Women

How Meryl Streep became the best-performing artist of her time?

Monuments

All You Need to Know before visiting Eiffel Tower in Paris

Special Profile

Anne Gain- A Maestro Taking the Real Estate by Storm

Article

The Impact of Personalization on Customer Engagement

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Natalie VanOyen: Empowering the Real Estate Landscape with Influence and Expertise

Sheleapsintoherroleseffortlesslytotransformintoa completelydifferentperson.Sheportrayshercharacterlike nobodyelseandbecomesirreplaceableintheentertainment industry.Whoisshe?That'sourbelovedSophie(FromSophie's Choice),MarylStreep.Foranaveragehuman,ittakesmonthsor yearstomastertheroleforanymovie,however,Merylcandoitina matterofweeksbeforefilmingarole.Shehasactedandsungin dozensofmoviesfordecades.Inthisarticle,wewillreadaboutthe biographyofMerylStreepandsomelesser-knownfactsthatwill blowyourmind.

FromaCheerleadertoanActress

Almosteveryactor/actresswhomakeitbighavetogothroughsome sortofstruggleatleastonceintheirlives.ThisholdstrueforMerly Streepaswell.MerylStreepbeganhercareerattheageof12with voicetrainingandtookupactinginhighschool.Inherhighschool days, sheevenwasacheerleader.Duringherstrugglingdays,sheworked asawaitressattheHotelSomersetinSomerville,NewJersey After graduatingwithadegreeindramaandcostumedesign,shestarted workinginsummerstocktheatre.Later,shemovedtoNewYork Cityforherprofessionalcareerasanactress.

Despiteherstruggle,shewasquiteabrightstudent.Shehas acknowledgedmultipletimethatshepossessesphotographic memory,whichallowshertomemorizelinesinonereading. ShehadlearnedtoplayViolin,bypracticingforjustsixhoursaday foreightweeksaspreparationforherrolein“MusicoftheHeart (1999)”.However,themostsurprisingthingisshehasaweirdfear ofHelicopter

MemorablePerformancesfrom'MissPerfectionist'

MerylStreepisbestknownforherperfectionistnaturewhile workingonset.Famousforherabilitytomasteranyaccentfluently, shehasplayedreal-lifecharactersofJuliaChild,EthelRosenberg, KarenSilkwood,KarenBlixen,RobertaGuaspari,Lindy Chamberlain,SusanOrlean,andMargaretThatcherinmovies. Moreover,shehasfrequentlyworkedwithdirectorMikeNichols,an Academy-award-winningdirector.

Inherearlydays,MerylhadappliedtoLawSchool,however,she sleptonthemorningofherinterviewandmissedtheopportunity. Shetookitasasignandstartedworkingonthingsthataredestined forher Today,herfanscalledthemselves'Streepers'.

Meryl'sperformanceasSophieZawistowskain“Sophie'sChoice”is rankedthirdamongthe100GreatestPerformancesofAllTime (2006)byPremieremagazine.Shegained15poundsforherrolein “Julie&Julia”.You'llbesurprisedtoknowthatshereplaced MadonnaintheleadroleofRobertaGuaspariinMusicoftheHeart. MerylStreepplayedthecharacterofKarenSilkwoodinthemovie “Silkwood”whichwasranked47thinthelistofthe100yearsofthe GreatestScreenHeroesandVilliansbytheAmericanFilmInstitute

Heroes.Moreover,shebecamea memberoftheAcademyofMotion PictureArtsandSciences(AMPAS). Merylhasreceivedherhonorary degreefromPrincetonUniversityin Princeton,NewJersey.Fortheseand manyothermemorableperformances, shewasranked37thGreatestMovie StarofalltimebyEntertainment Weekly.

Thingsyouprobablydon'tknow aboutMerylStreep

DoyouknowMerylishernickname givenbyherfather?Beingadie-hard fanofMerylStreep,youmightknow manyinterestingfactsabouther.Inthis section,youwillexploresomelesserknownfactsabouther

Ÿ Merylhadappliedtotrademark hername

Justacelebritything,MerylStreephad appliedtotrademarkhername.She appliedtotheUnitedStatesTrademark Officetotrademarkhernameofficially Itgaveherexclusiverightstouseher nameintheentertainmentindustryof Hollywood.Thisapplicationreferred tohermovieappearances, engagements,television,etc.toprevent anyoneelsefromusinghernameand earningmoneyofftheirbrand.Itgave heranextraadvantagetoprotecther namefromanyunauthorized commercialuse.

Ÿ Sheholdsanadvanceddegree fromanIvyLeagueuniversity

Beingacheerleaderinhighschool, Meryldidn'tneglectherstudies.In 1969,shejoinedVassarCollegeafter completingherhighschoolstudiesand receivedaBachelor'sDegreeinFine Arts.Laterin1975,shecompletedher Master'sdegreeinthesamefieldfrom YaleUniversity.Furthermore,shewas awardedanHonoraryDoctorofArts degreebyDartmouthCollege.Meryl StreephashonorarydegreesfromIvy Leagueuniversities.

Ÿ MerylStreepwasonceevicted fromherapartment

MerylStreepwasinvolvedina relationshipwithJohnCazalewhowas apartof“TheGodfather”movie.She sharedanapartmentwithhimandtheir relationshiplastedforalmostthree years.Johnwasdetectedwithlung cancerandMerylhadtosettlehis medicalbillsafterhisdeath. Consequently,shewasevictedfrom theapartment.Eventually,Merylhad tostaywithherbrotherandhisfriend.

Ÿ Shegaveawayhersalarytothe Women'sHistoryMuseum

In2011,MerylStreepplayedtherole ofBritishPrimeMinisterMargaret Thatcher,thefirstfemaleprime ministeroftheUnitedKingdominthe movie“TheIronLady”.Surprisingly, shewaspaidonemilliondollarsforthe movieandtherolemadeherwinthe thirdOscar.Shedonatedherentire earningfromthemovietobuilda HistoryMuseumattheNationalMall inWashington.Themuseumwasbuilt toteachthehistoryofwomeninthe world.

Ÿ MerylStreephastakentraining foroperasinging

YoumightknowthatMerylStreephas beennominatedforGrammyAwards forherworkin“MammaMia”.She hasbeentrainedasanOperaSinger underherteacherEstelleLiebling. MerylStreepstarredinMusicalssuch as“IntotheWoods”,and“Mamma Mia:HereWeGoAgain!”

Ÿ Shewasnominatedfor21 AcademyAwards

MerylStreepwasnominatedforatotal of21AcademyAwardsandwonthree Oscarsforheroutstanding performancein“Kramervs.Kramer”, “Sophie'sChoice”,and“TheIron Lady”.Mostofthesenominationswere forBestActressandBestSupporting Actress.

Ÿ MerylStreepdonatedDevil WearsPradawardrobeforthe causeofcharity

MerylStreepplayedtheroleof MirandaPriestlyin“TheDevilWears Prada”.Itwasoneofthemostfamous rolessheplayedeverinhercareer Morethanonemilliondollarswere spentonhercostumedespitetheloans fromvariousdesigners.Themovie spenthugemoneyonthecostumeas itsmainfocuswasonhigh-end fashion. Ratherthankeepingthat wardrobe,Meryldonatedittoacharity auction.

Ÿ SheleftherfirstOscarAwardin theladiesroombymistake

MerylStreepwonthefirstOscar AwardforherroleinKramervs. KramerastheBestSupportingActress in1979.Aftergivingheracceptance speechonthestage,shewenttothe ladiesroomandmistakenlyleftthe award.Themomentwashilariousas shegottoknowaboutitonlywhen someoneshouted,“Someonehasleft theOscarAwardintheladiesroom.”

AwardSeriesofMerylStreep

MerylStreephasbeentheTop AchieverinvariousAward Nominationsandhaswonmanyof them.Sheistherecipientof3 PrimetimeEmmyAwardsalongwith nominationsfor17ScreenActors GuildAwardsand15BritishAcademy Awards.Merylhad31GoldenGlobe Nominations,however,shehad received8suchawards.Furthermore, in1979,sheperformedinthesmall televisionseriesknownasHolocaust, whichgrantedherEmmyAward.Later on,shegotnominatedforAcademy AwardforthefilmDeerHunter

VariousOscar-assignedrolesofMeryl Streepinclude,TheFrench Lieutenant'sWoman(1981),Silkwood (1983),OutofAfrica(1985),Ironweed (1987),EvilAngels(1988),Postcards fromtheEdge(1990),TheBridgesof

MadisonCounty(1995),Doubt(2008), OneTrueThing(1998),Musicofthe Heart(1999),Adaptation(2002),The DevilWearsPrada(2006),Intothe Woods(2014),andFlorenceFoster Jenkins(2016).

10Must-WatchMerylStreepFilms

MerylStreephasperformedinnumerous moviesandhasbeenacclaimedforher performancenotjustbyaudiencesbut alsobycritics.Since1975,shewas featuredin75moviesandappearedon someotherplatformsinmedia.Itisa difficultjobtochoosethebestMeryl Streepperformance.However,therearea fewMerylStreepfilmsyoucan'tmiss:

1.Sophie'sChoice(1982)

2.Doubt(2008)

3.TheHours(2002)

4.TheBridgesOfMadisonCounty (1995)

5.Adaptation(2002)

6.KramerVs.Kramer(1979)

7.LittleWomen(2019)

8.Manhattan(1979)

9.FantasticMr.Fox(2009)

10.TheDeerHunter(1979)

FAQs

1.HowoldisMeryl Streep?

Currently,in2023,Meryl Streepis73yearsold.

2.WhatisMerylStreep's networth?

AccordingtoCelebrity Networth,MerylStreep'snet worthis160milliondollars.

3.WhoisMerylStreep's husband?

MerylStreepmarriedDon Gummerin1978andthe couplehasfourchildren.

4.WhendidMerylStreep startacting?

Merylstartedactinginher earlycollegedays,however, shewasfeaturedfirsttimein 1977inthemovie“Julia”.

ALISSA LIGHTMAN ALISSA LIGHTMAN

PAVING PATHS TO PROSPERITY IN REAL ESTATE

The Lightman Group | Real Estate Broker

Cover Story

LIGHTMAN LIGHTMAN

ESTATE

Inthebustlingrealmofrealestate, whereinnovationandexpertise intertwine,AlissaLightmanisone namethatstandsoutasabeaconof inspirationandleadership.Asthe dynamicRealEstateBrokerand visionaryCEOofTheLightman Group,Alissahaspropelledthe companytounparalleledheights throughherunwaveringdedicationand innovativestrategies.

Withakeeneyeforemergingtrendsand aprofoundunderstandingofthemarket, shehasconsistentlyshatteredbarriers, settingnewstandardsforsuccessinthe industry.Herindomitablespiritand exceptionalleadershiphaveearnedher widespreadrecognitionasatrailblazer CIOWomenisproudtofeatureheras oneoftheMostInfluentialWomen LeadersinRealEstate.

ATrailblazer’sTale

AlissaLightman’sremarkablejourney towardbecomingtheinfluential businessleadersheistodaytracesits rootsbacktoherparents,bothesteemed academics.Withherfather’s

backgroundinsportsmedicineand hermother’sexpertiseasafamily doctorandOB/GYN,educationheld aparamountplaceinAlissa’sfamily Drivenbyadesiretomakeher parentsproud,shededicatedherself torigorousstudyandhardwork.

BorninMoscow,Alissa’slifetookan earlyturnwhenshemovedtoJordan atthetenderageofthree.Returning toRussialater,shepursuedher educationininternational communications,specializingin teachinglanguagesatheralmamater, VoronezhStateUniversity.Whilein college,Alissaworkedwithvarious embassiestohelprepresentthe countriestothepublicthrough theatricsandart,butitwastheUnited Statesthatheldaspecialplaceinher heart–alifelongdreamshecouldn’t resist.

WhenshefirstsetfootinMyrtle Beach,itwasloveatfirstsight–the welcomingweatherandthewarmth ofitspeoplecaptivatedherinstantly, ignitingthedesiretobuildherlife

there.Soon,Alissatookaleapoffaith, acquiringherrealestatelicenseand establishingherteamunderThe LightmanGroup.

“I’ve learned a lot, and I still have a lot more to learn, but every lesson has made me who I am today, and I couldn’t be more grateful.”

Astheyearspassed,herunwavering determinationpavedthewayforherto establishherveryownbrokerage,also namedTheLightmanGroup,by2022. Ifoneweretopenherlifeasabook,it wouldundoubtedlybetitled‘The AspirationsofaWoman,’forAlissa Lightmanhasneverlostsightofher goals,nomatterwherelife’spathhas takenher.

TheFoundationofAspirations

AsignificantpartofAlissa’schildhood wasthecherishedtraditionoffamily gatheringseveryweekend,wherea warmandwelcomingatmosphere envelopedherinthecompanyofloved onesanddearfriends.Immersedinthe storiesoftriumphsandsetbacks,

“First and foremost, I hope that my story could inspire other women who are working hard every day to be the best, most successful version of themselves.”

Cover Story

Cover Story

lessonslearned,andambitious ventures,Alissa’spassionforthe industrygrewalongsidehercuriosity

“First and foremost, I hope that my story could inspire other women who are working hard every day to be the best, most successful version of themselves.”

Asachild,shefoundherselfcaptivated bytheideaofbuildingandinvesting, eagertopartakeinthecreationof somethingremarkable.Avisionary entrepreneur,Alissaenvisionsher company,withitsfocusondeliveringa luxuryexperienceandensuringclient peaceofmind,tocontinueflourishing andexpanding.

Hermissionrevolvesaroundthe commitmenttoequipindividualswith theessentialtools,resources,and transparencytheyneedtoturntheir realestatedreamsintoreality,andin

doingso,reachingtheirgoals.For Alissa,theprofoundimpactshe envisionsgoesbeyondjustsuccessful ventures—it’saboutempowering otherstoachievetheiraspirationsand buildafutureoftheirownmaking.

ADependableandTrustworthy Experience

In2019,TheLightmanGroupcame intoexistence,settingitssightsona visionthathasremainedsteadfastever since.Fromtheverybeginning,its missionhasbeentoofferclientsa dependableandtrustworthy experience,guidingthemthroughthe intricatelandscapeofrealestatewith confidence.

Acknowledgingtheinherent complexitieswithintheindustry,the teamatTheLightmanGroupisdeeply committedtorelievingitsclientsofthe burdensomeintricacies.Thisallowsthe

companytofocuswholeheartedlyon shapingitsfuture.ForTheLightman Group,itisnotjustaboutfacilitating realestatetransactions;it’sabout fosteringasenseofreliabilityandtrust thatempowersclientstonavigatethe ever-changingrealestateworldwith peaceofmind.

ThePowerofPersonalGrowth

Educationhasplayedapivotalrolein shapingthepathofAlissa’scareer.Itis worthnotingthatherpursuitof knowledgeextendedfarbeyond traditionalschooling.Enrichedbyher extensivetravels,encounterswith diverseindividuals,andimmersionin variouscultures,eachexperienceheld equalsignificanceinherongoing education.Thisdiverseexposureto differentwalksoflifepromptedherto mastertheartofadaptable communication.

Moreover,Alissa’sjourneyasan entrepreneurwasdeeplyinfluencedby personallifeexperiences,whichwere intricatelyintertwinedwithher ongoingeducation.Recognizingthe symbioticrelationshipbetween personalexperiencesandeducation, sheembracedthepracticeofabsorbing diverseperspectivesonlife.Thisopenmindedapproach,fueledbythe understandingthateveryindividual’s storyisunique,notonlydeepenedher comprehensionofthosearoundthem butalsofosteredself-awareness.

Alissasays, “The satisfaction derived from uplifting others and guiding them toward their goals has been a source of immense pride and joy throughout my life.” Lookingbackonherjourney, Alissasharesapieceofwisdom:

Embraceresilienceandtenacity, refusingtoletfailurebecomean option.

ImpactonLeadership

Inherformativeyears,Alissa’s grandmotherbestoweduponhera pieceofwisdomthatwouldleave anindeliblemarknotonlyonher leadershipjourneybutonhervery essence.Oneparticularday,Alissa foundherselfgrapplingwitha challengingmathproblem,onthe brinkofsurrenderingto frustration.Sensingherinner turmoil,hergrandmotheroffered wordsthatwouldresonatedeeply withinher:“Yougetwhatyou workfor.Focusontheprocess,not theresult.”

Itwasapivotalmomentofrealizationfor youngAlissa,whohadbeentoofixated onsolvingwithoutfullycomprehending thejourneyofunderstandingthatledto it.Withhergrandmother’sguidance,she learnedtoembracetheprocess,taking eachstepdeliberatelyandpatiently

Tothisday,Alissaholdsfasttothe wisdomhergrandmotherimparted, recognizingthatfocusingontheprocess, steadydetermination,andthewillingness toembraceeverystepwithdedicationare thecornerstonesoftrueachievement.As sheleadsothersinhercareerandlife, Alissacarrieshergrandmother’s cherishedlesson,remindingherselfand thosesheguidesthatthekeytosuccess liesinhonoringthejourney,fortherein liesthepathtorealizingone’sfullest potential.

Cover Story

RisingaboveChallenges

Intheearlyyears,AlissaLightmanfacednumerous challenges,enduringsleeplessnightsdevotedtoher studies.Shesays, “Honestly, the biggest challenge was to find the right group of people. It’s important to surround yourself with people who can educate you, inspire you, and keep you focused on your success.”

Asshedelveddeeperintotheintricaciesoftherealestate world,Alissagrappledwiththecomplexitiesthatthis multifacetedindustrydemanded,tailoringherapproachto catertotheindividualneedsofherclientsandstreamline pertinentinformation.

Facingtheadditionalhurdlesofbeinganambitious youngforeignwomaninthesouthernregion,Alissa tirelesslyworkedtoproveherself,standingfirminher vision,andpersistentlyovercomingbarriers.Her dedicationtomasteringthemarket,understandingthe uniquewantsanddesiresofthepeople,andensuringThe LightmanGroup’sreputationasareputableand trustworthyresourcehasbeenthedrivingforcebehind hersuccess.

ALegacyofGrowth

AlissatakesimmenseprideinthesteadygrowthofThe LightmanGroup.Thecompanyflourisheswitheachyear thatunfolds,strengtheningitsfoundationandimproving itsservices.Sinceitsinceptionin2019,thecompanyhas achievedremarkablesuccess,witnessingadoublingofits revenueyearafteryear

Behindtheenduringtriumphofthecompanyliesa multitudeofcontributingfactors.Attheheartofits successisabeliefinitsmission,whichresonatesinevery aspectofitswork.Alissasays, “We pour our passion and dedication into each task, ensuring that our commitment to clients shines through in every interaction.” The devotiontoexcellenceisevidentinthehighlevelof consistencyitmaintains,ahallmarkofitssincerityand genuineapproachtoservingeveryclientwithutmost care.

GuidedbythevisionofAlissa,TheLightmanGrouphas carvedapathofsustainedgrowthandsuccess,becoming abeaconofreliabilityandtrustintherealestatesector. Thejourneyisatestamenttothecommitmenttoits missionandthegenuinecarethatitextendstoevery client,forgingafoundationforcontinuedprosperityand reputationasaleadingforceintheindustry

ExceedingExpectations

TheLightmanGroupcaterstoasignificantclienteleseeking notmerelypropertiesbutacompletelifestyle.Understanding theimportanceofvisualizingandrealizingitsclients’visions, thecompanypridesitselfonprovidingpersonalizedand comprehensiveassistance.

Amongtheclientele,asubstantialportioncomprisesreturning investors,secondhomebuyers,andreferrals,atestamenttothe trustandsatisfactiontheyinspire.Withanimpressiverevenue lastyear,TheLightmanGroupstandstall,reflectingits dedicationtoexcellenceandproficiencyinmeetingitsclients’ diverseneeds.

Thecompany’ssuccessliesnotonlyinitsabilitytooffer propertiesbutinitscommitmenttoturningdreamsinto reality,creatingauniqueandfulfillinglifestyleforeachclient itserves.Asitcontinuestogrowandprosper,TheLightman Groupremainsresoluteinitspursuitofdeliveringexceptional serviceandhelpingindividualsfindnotjustahouse,buta placetheycancallhome.

ChartingaBrightFuture

Withafocusonprogressandinnovation,TheLightman Groupconsistentlyseekstoexpandandenhanceitsrangeof services.Anotableinitiativeinthispursuitisthedevelopment ofacomprehensiveschoolingandcoachingprogramaimedat acceleratingtheonboardingprocessforrealestateagents, equippingthemwithindustryexpertiseatarapidpace.

Astherealestatemarketcontinuestogrowandevolve,this programoffersavaluableopportunitytoeducatemoreagents, ultimatelyenablingthemtoserveclientswithincreasedspeed andefficiency.Enthusiasticaboutthisnewventure,The LightmanGroupiseagertosharethebenefitsofitsschooling andcoachingprogram.

Bynurturingthegrowthofskilledandknowledgeableagents, itaimstoremainattheforefrontoftheever-expandingreal estateindustry,offeringcutting-edgesolutionsthatcatertothe evolvingneedsofitsclients.Thecompany’scommitmentto continuousimprovementandforesightinrecognizingthe potentialofempoweringmoreagentsreflectsitsdedicationto deliveringexceptionalserviceandensuringtheutmost satisfactionofitsvaluedclientele.

PartingWords

“Failure is as important to your dreams as success is. Don’t be afraid to make mistakes so long as you learn from them.”

B B

Backinmychildhood,oneofmy friendsgiftedmeakeychainofthe EiffelTower.Iwassoawestruckbyits sheerbeautythatIcouldn'ttakemy eyesoffit.Istartedresearchingaboutit ontheinternetandgottoknowabout theEiffelTowerinParis.Sincethen,I havebeencuriousaboutthemonument andwantedtoexploresome enchantingsecretsregardingthesame.

ThisUNESCOWorldHeritageSitehas afascinatinghistoryandstunning architecture.Youcanunraveltheallure oftheEiffelTowerinPariswithme throughthisarticletodiscoversome mesmerizingfactsandinsightsabout it.Moreover,throughthisarticle,you willunlockthedynamichistorical backgroundofthetowerandknow moreaboutthelavishhotelstostay nearthemagnificentEiffelTowerin Paris.

VibrantHistoricalBackground

EiffelTowerorLaTourEiffelin French,isaneminentsymbolofParis andoneoftheworld'smost recognizablelandmarks.Gustave Eiffel,aFrenchengineerandhisteam constructedthetowerin1889forthe occasionofExpositionUniverselle (World'sFair)whichwasheldinParis tocelebratethe100thanniversaryof theFrenchRevolution.Theheightof theEiffelToweris330metersanditis thetallestman-madestructureatthat time.Despitefacingcriticismfrom citizensforwastingmoney,thetower wasacclaimednotonlywithinFrance butalsoattheinternationallevel.

Severalglobalfilmmakerscravefor shootingfilmsorsongsneartheEiffel TowerinParis.Itisoneofthemost visitedmonumentsworldwideand attractsmillionsoftouristseveryyear. Byservingasapowerfulsymbolof Parisianbeauty,theEiffelTowerstands asatestamenttohumaningenuity.Its richhistoryandtimelessbeauty continuetocaptivatevisitorsfrom aroundtheworld.

UnveilingFascinatingFactsabout EiffelTower

Beingoneofthemosticonic landmarksintheworld,theEiffel Towerenduresnumerousintriguing secretsandcaptivatingstoriesthatwill blowyourmind.Hereareafew interestingfactsaboutthisarchitectural marvel:

1.EiffelTowerusedtolookyellow earlier

E I F F E L T O W E R

Aftereverysevenyears,60tonsof paintisappliedtothetowertomakeit lookyoungforever

2.EiffelTowerusedtobetheworld's largestbillboard

During1925-1936,duskfellacross Parisandquartermillionbulbs attachedtoitssidewereilluminatedto spellthenameoftheFrench automobilecompanyCitroën.The advertisementincluded100-foot verticleletterswhichwerevisiblefrom 20milesaway

3.ThePetitionagainstEiffelTower inParis

EiffelToweriswidelyrecognizedas thesymbolofromance.However, artistsfromParisclaimthatthedesign ofEiffelTowerwasnotoriginal.A petitionwasfiledby300peoplethat includepainters,artists,sculptors,etc. Theycalledita“giganticblackfactory chimney”thatevencommercialmindedAmericadoesnotwanttobuy andtheyfiledthepetitionin1887on theoccasionofValentine'sDay

4.Hometoascientificlaboratory

Namesof72Frenchscientistsare engravedontheEiffelTowerandon thetoplevel,ascientificlaboratory wasinstalled.Scientistsusedtostudy anatomy,astronomy,meteorology, physiology,etc.byexperimentingin thelab.Eiffelinstalledan aerodynamicswindtunnelin1909at thebasetochecktestsofexperiments.

5.Itwassupposedtobetorndown after20years

Theintentionbehindbuildingthe EiffelTowerinPariswastoshowoff theindustrialprogressofFranceand destroyitafter20years.TheFrench governmenthaddecidedtodemolishit byestablishingaradioantennaand

wirelesstelegraphtransmitterinthe tower.However,thankstoits increasingpopularityamongmasses, thatdidn'thappen.

HiddenGemsnearEiffelTower

Undoubtedly,EiffelTowerisan impeccableexampleofan architecturalmonument.However, youcanvisitsomeotherplacesnear itonceyouareinParis.Thesegems giveyouanunforgettableexperience thatwilladdmoretoyourEiffel Towertrip.

1.MuséeduQuaiBranly-Jacques Chirac:Inthismuseum,youwill findinformationabouttheartand civilizationsofAfrica,Asia,Oceania, andtheAmericas.Ithaspreserved variousartifactsandculturalobjects aroundtheworld.

2.TrocadéroGardens:Itislocated justacrosstheSeineRiverwithina fewstepsfromtheEiffelTower The Gardensofferexcitingviewsofthe towerfromwhichyougetthebest picturestopostonsocialmedia.The fountainnearthegardengivesyoua soothingfeelingandthelightsinthe waterareatreattotheeyes.

3.ChampdeMars:Itisavastgreen spacethatstretchesfromtheEiffel TowertotheÉcoleMilitaire.Ifyou arelookingforanidealpicnicspot, thisistherightchoiceforyou.Along withenjoyingtheiconicviewofthe tower,youcanhaveastrollthere.

4.MuséeRodin:Itshowcasesthe workoffamoussculptorAuguste Rodinandissituatedinabeautiful mansionnearEiffelTowerinParis. Theextensivecollectionofthe museumincludesiconicsculptures like“TheThinker”and“TheKiss,” setamidstaserenegarden.

5.Invalides:Itisestablishedatashortdistancefromthe EiffelToweranditisacomplexofbuildingsthathouses severalmuseumsandmonuments,includingtheMusée del'Armée(ArmyMuseum)andthetombofNapoleon Bonaparte.

BestHotelstostaynearEiffelTower

TherearedistinctotherattractionsnearEiffelTowerin Paris.IfyouwanttostaynearEiffelTower,youshould beawareofthesehotelsthatarelocatedinitsproximity

E I F F E L T O W E R

Ÿ BulgariHotelParis:Thehotelis thelatestjewelintheGolden TriangleoftheCityofLightsthat islocatedelegantlynearAvenue GeorgeV.Ithasavibrantbarand loungethattakescareofthetaste ofeverykindofguestatthe internationallevel.Thepenthouse providesapersonalbathroom, bathtub,coffeemachine,minibar, safetydepositbox,etc.toenjoya lavishstayatthehotel.Itis1.2 milesawayfromtheEiffelTower

Ÿ MaisonVilleroy:Thepropertyis locatedinParisandgrantsallergyfreeroomsandrestaurants.You canhavefreeWiFieverywhere andenjoyacomplimentary breakfast.EiffelTowerisa16minutewalkfromthehotel.Spa andwellnesscenterservicesare thecherriesonthecakehere.

Ÿ Relais12bisBed&Breakfastby EiffelTower:Thehotelis500m awayfromtheEiffelTowerand situatedonthe1stfloorofthe building.Itsroomsare individuallydecoratedandit includescontemporaryfurniture thatgoeswiththetasteofguests. Yougetthefacilityofluxury toiletries,ahairdryer,abathrobe, andslippers.Dinneratits restaurantsmatchestheexperience ofhavingdinnerattheEiffel Tower

Ÿ RésidenceCharlesFloquet:The hotelislocatedintheheartof Parisandis50mawayfromthe EiffelTower.Inevery accommodation,youwillfinda balconyforeveryroom, comfortablebeds,andminibars. TheHotelisrenovatedbygiving historictouchtoit.Everyroom providesapicturesqueviewofthe EiffelTower

TipsforVisitingEiffelTower

GoingforaParistripandcoming withoutvisitingtheEiffelToweris somethingthathappensveryrarely! ButbeforeplanningyourParistrip, youshouldknowwhatprecautions needtobetaken.Hereistheessential informationyoumustknowbeforeyou visittheEiffelTowerinParis.

Ÿ TheIdealtimetovisitEiffelTower isintheearlymorningafter9.30 am.Ittakesmostly1to1.5hrsto seeEiffelToweroverall.Thenyou canhavebreakfastorlunchat MadameBrasserie,onthefirstfloor oftheEiffelTower.

Ÿ YoucanusetheParistravel guidebooktoavoidtimedelaysand mismanagement.Itwillenrichyour tripexperienceandcreate memories.Itisadvisedtouse comfortablewalkingshoesand wearlightweightclothesinaddition tocarryingaselfiestickandthe camera.

Ÿ Itisimportanttogetthe'museum pass'onedaybeforeifyouare planningtovisitmanyplaces withinlessduration.The'citypass' givesyoutheextraadvantageof freetransportoryoucanbooka privatecabasperyour convenience.

Ÿ Itisbettertobuyonlineticketsto EiffelTowersothatyoudon'thave towaitinalongqueueforalong time.Furthermore,youcangeta tourguidewhowillexplain everythingindetailaboutEiffel TowerinParis.

TheConcludingNote!

EiffelTowerinParisisamarvelof engineeringandthemostacclaimed monument.Itscaptivatingbeautyand historicalsignificancehavemadeita must-visitdestinationfortravelers aroundtheglobe.Fromitsstunning

viewstoitsintricatedesign,theEiffel Towercontinuestoinspireaweand admiration.Wehopeyouenjoyed readingourblogandreceived importantinsightsonEiffelTower

FAQsrelatedtoEiffelTowerinParis

1.Whatisthenearestbusand railwaystationtoEiffelTower?

“ChampdeMars-TourEiffel.”isthe nearestbusstationaswellasarailway stationfromtheEiffelTower.Itis locatedatwalkingdistancefromthe landmarkandyouwillfindthemost convenientstationtoreachEiffel Tower.

2.HowoldisEiffelTower?

EiffelToweris130yearsoldandone ofthemostdistinctivesymbolsofnot justthecapitalcityofParisbutalso everyFrenchcitizen.

3.WhatisParisfamousfor?

InadditiontoEiffelTower,Parisis famousforLouvreMuseum,and Notre-Damecathedral.Duringyour vacationsinParis,youcaninclude thesetouristspotsinyourlist.

ANNE

A Maestro taking the Real Estate by Storm

TheRealEstatebusinessis oneofthemostlucrative industriesoutthere.Itislike asharkintheocean.Itsgigantic nature,growthgraph,highreturns, andinfluentialcontactshavebeen thebiggestkeydrivesforindividuals tohopintoitsmarket.Likeevery otherindustrythathasitsupsides anddownsides,therealestate industryisnodifferent.Thecatch hereistofindtherightopportunity andgrabitwithinablinkofaneye.

RealEstateprofessionalsworkfrom dawntodusktomarktheirpresence inthemarket.Theyhavetobuildan excellentportfolio,develop partnerships,benimblewith approach,studyandanalyzethe marketregularly,andoveralllearnto managenotjustasanoperating necessitybutasastrategicresource.

Allinall,thequote"Withgreat power,comesgreatresponsibilities" definesthetruthofrealestate leadership.

Introducingtoyou,onesuchleader, AnneGainwhohasstoodthetestof time,innovatedaswellasmanaged solutions,andhassecuredthe higheststatureintherealestate industry.

Takeastepclosertoknowingmore aboutherjourney,background, experience,inspiration,andmuch more.

ASneakPeekintoEducationand Background

Withastrongeducational backgroundinmarketingandpublic relations,Annerecognizedthatthe realestateindustrywouldbeanideal matchforherskillset.Additionally, hermotherservedasamotivating factorinherdecisiontopursuereal estate,havingbeenanagentforover 35years.

ShethenattendedKalamazoo MichiganCollege,graduatingwitha degreeinpublicrelationsand marketing/journalism.Subsequently, AnnejoinedStrykerCorp.intheir marketingdepartment,whereshe stayedinvolvedformanyyears.

HerInitialJourney

Inherearlyyearsintherealestate industry,Annewassurroundedby someofthebestmentorsand colleagues,providingherwith invaluableknowledge.Shebelieves that,ratherthanviewingtheeverchangingenvironmentofrealestateas ahindrance,itcanbeembracedasan opportunitywithanopenmindand therightskillset.

Aperson'sprofessionalprospectscan thenbeseentosteadilyimprovewith suchanattitude.

TheRoleandResponsibilitiesat @properties @properties/ChristiesInternational wasfoundedin2000.

AnneisahighlyaccomplishedReal EstateBrokerAssociate,aGraduateof theRealtorInstitute(GRI)andan AccreditedBuyer'sAgent(ABR)at @properties.TheABRcertificationis heldbyonly2%ofRealtors nationwideandthisspeaksvolumesto herexpertiseinthefield.

Sheisanexemplaryprofessionalwith superiorbusinessacumenand impressiveinterpersonalcapabilities. Herarticulatecommunicationstyle makesherapleasuretoworkwith. Withover28yearsofexperience, Annejoined@propertiesin2013 whentheyexpandedtoMichigan.

Today,Annestandsasaprominent figureintheSouthwestMichiganReal EstateIndustry.Shehasextensive knowledgeofexecutivehomes,

relocation,newconstruction,and LakeMichiganproperties.

Beforejoining@properties,Anne heldseveralrolesthroughouther lengthycareer.Herextensive experienceofovertwodecadeshas enabledhertodevelopandmaintain anoutstandingrelationshipwithsome oftheregion'sleadingemployers including,WhirlpoolCorporation,and CorewellBeaumont/SpectrumHealth (formallyLakelandHealth)relocation departmentswhileincreasingsales volume.

@properties/ChristiesInternational

RealEstatehasalwaysbeena vanguardintermsoftechnology, marketing,andadvertising,oneofthe manyreasonsAnneisthoroughly dedicatedtoherrole.Anneishighly motivatedanddeterminedtoexpand herexpertiseaswellasgrowher business,withthesameambitionas @properties/Christie's.

Makingtheleapto@propertieshas proventobethemostimpactful decisionforherprofessionalcareer, andshehasnoregrets.@propertiesis anauthorityinthefield,andthe integrationofChristie'sInternational nowallowsthemtoreachaglobal scale.

Theownersof@properties/Christie's areextremelyinnovative,positive, andgrowth-centeredindividuals.The company's“Love”logowascustom designedfor@properties/Christie's andservesasawonderfulmottoto liveby.

“We all like to live by that - we need more love in the world.”

Annehasneverregressedsince makingthewisedecisionofjoining @properties.Beingaleaderinthe industry,theiracquisitionofChristie's Internationalhasallowedthemto

expandtheirreachinternationally,thus creatinganimpressivepresenceinthe market.

Annehasremainedsteadfastinher decisiontojoin@properties,whichis aleaderintheindustry,andwiththe acquisitionofChristie'sInternational, itsglobalpresencehasallowedfora greaterfootholdinthemarket.

ABriefHistoryofAnne'sCareer

Annehasconsistentlydemonstratedan unsurpassedlevelofprofessionalismin eachofherrealestatetransactions, makingheroneofthemostsoughtafterprofessionalsintheindustry.Her attentiontohercustomers'needs, wantsandobjectives,showsher dedicationtomakingsureeachdeal closes.Hercommitmenttoexcellence hasbeenrewardedwiththehighly covetedDiamondAward,asymbolof achievementandassuranceforbuyers andsellersthatAnnepossessesthe necessaryskillset,marketexpertise, andknowledge.

Anneisanaccomplishedrealestate professional,activelyengagingin variousorganizations,committees,and boardspertinenttotheSouthwest BoardofRealtors.Shedemonstrates herdedicationtothelocalcommunity throughherinvolvementincivicand schoolfunctions,charitywork,and fundraisingevents.Additionally,Anne demonstratesherproficiencyinthe fieldofrealestatewithherfocuson meetingtheneedsofherclientswhile implementingacreativeapproachto buyingandselling.

TheMasteroftheTrade

Anne'sexpertiseisfoundin understandingthenuancesthatgointo findingtheperfecthome.Shecanwalk clientsthroughtheintricaciesof contractnegotiationseasilyand thoroughly.Herknowledgeof individualneighborhoods,markets,

andvaluetrendsensuresthatbuyers makesmartinvestments.Her networkofcontactshelpskeepthe transactionmovingsmoothly

Thisexceptionalskillsetalso complimentsheroutstanding marketingskillswhenrepresenting clientsastheirlistingagents.She hasworkedhardtokeepher knowledgeandstrategiesonthe cuttingedge;listingacrossmultiple platforms,includingtheinternet, directmail,newspaper,magazine, andwordofmouth.Shealways makessuretowalktheextramileto stayatthetopofhergame.

TheImportanceofEducation

“A solid education is a must for anyone looking to succeed in today's world.”

“Theworldhassomany opportunitiestolearnatour fingertips,whetherit'satrade school,internships,localcolleges, oruniversities.Thiseraandageare goldenineverysense,weareso fortunatetohavethese opportunities.”,saysAnne

Shehasalwaystriedtocontinueher educationandstayup-to-date, informed,andontopofhergoals.

OnthePathofStayingPatient

AnnehashadType1diabetesfor overfourdecades,whichshe believeshasenabledhertodevelop betterdiscipline,patience,andan understandingoftheperspectivesof others.Thesequalitieshaveproven tobeinvaluableinavarietyof fields.

TacklingChallengesHead-on

Startinganysalespositionhasits challenges,mostly“wherewillmy businesscomefrom?"

Currently,Anneisoneofthetopagents inSouthwestMichiganwithannual salesofover30M.Beingatthetop,she hasalwayssethighgoalsforherself andthosewhoworkforher

Continuingtoreachherexpectations has,inturn,motivatedthosewhowork forher

"Marketingyourselfintoday'sworld holdsmanychallengesbut

@properties/Christiescontinuestogive methenecessarytoolsandguidanceto dosowhileguidingmeinmygrowth asanindividual",statesAnne.

TheAchievementCorner

Workingfor28+yearsintherealestate industry,Annehaswonmany recognitionsandawardsforher performance,perseverance,and passion.

Whenasked,ifthereisabooktobe writtenonherlife,andwhatwillitbe named,shestated,"Abookwouldnot belongenoughformylifestory.It wouldbebetterservedasaNetflix Mini-Series."

KeyPiecesofAdvice

Alwaysremainconstantwithyour levelofintegrityanddiscipline.Don't beafraidtoaskothersforguidance andalwaysstayinvolvedwithyour localBoardandcommunity

“Ifeelmostofuscanlookback andsaywecouldhavedone somethingdifferent,etc.butthat mostcertainlydoesn'tchange wherewearetoday.IfIhadone pieceofadviceI'dsay,seizethe momentandliveforTODAY.”

Anne'smotheralwayssaid, “Don'teverlookdownonanyone unlessyouarehelpingthemup” andshetriestolivebythese wordsbothpersonallyand professionally.

TheCrucialTimesofthePandemic

Thepandemicbroughtsomany changesandchallengesforeveryone.It wasanextremelybusytimeforhome salesasmosthavereported.Many buyersandsellersrealizedtheycanbe productiveworkingfromhomeand thisbroughtmanyclientsfrom ChicagolandtotheMichiganarea.

Theincreaseinsales,coupledwith lowerinterestratesmadefora tremendouscoupleofyears.The marketiscurrentlysimmeringbutstill highlyactive.

Sheisfullycommittedtothe community'slifestyle.Overtheyears, shehasmadethebestuseofher resourcesandprovidedforvarious socialandcivicorganizationsasa member

Anne'sfocusonherclient'sneeds, alongwithherforward-thinking approachtobuyingandselling,truly makeheramulti-facetedrealestate professional.

“I'dlovetobemoreinvolvedwith teachingandtrainingagentsasthey entertheworldofrealestate.Iloveto sharemyexperiencesandhelp others.”,saysAnne.

KeepGrowing:TheMantra

Asanindependentcontractor,growth isindividual.Youonlygetoutwhat youputin.Annehasmanagedtoexcel inthisprofessionandhopesto continuehergrowthandsalesmoving forward.

TheArtof GivingBack

Philanthropy is a cornerstone for my success and I truly believe if you give of yourself it will come back to you, concludes Anne.

Personalizationgivesagood experiencetothecustomer.When instancesofpersonalizationare showcasedonsomebrands’social mediaaccountpages,theygain significantimportance.Incustomer engagement,personalizationplaysa pivotalrole.Sendingpushnotifications asperthebuyer’sbehavior,designing thelayoutofthewebsitebasedonthe purchasingpatterns,andproviding maximumpersonalizedexperienceare theagendaofthebrand.Itenhances customerengagement.

Customerengagementisthebaseof anybrandthesedays.Sincethedigital agehastakenover,engagingthe customerbycraftinggoodcontentisa tacttoinitiateasale.Apersonalized approachisadaptedtomakethe customerfeelvalued.Inthisway,he maynotpurchaseassoonashesees thenotificationbutmayclickand bounce.Evenifthecustomer engagementrateisbouncy,he’llkeep gettingadsornotificationsinregardto theclick.Thisincreasescustomer engagement.

Personalizationcreatesanimpacton CustomerEngagement.Here’show;

1.

Customer

retention

Duringcustomeracquisition,customer engagementplaysacrucialrole.After acertainamountoftime,thecustomer getsretained.Thetimeinbetweenisa crucialfactor.Ifcustomerretention failsduetoanyreason,newand improvedwayscanbefoundtodo damagecontrol.Whenane-commerce companypersonalizesitsUser Interfaceaccordingtothecustomer’s previousorderhistory,itenhancesthe experiencefortheuser.Hewillbeable toseethethingshe/shehadordered previously.Itincreasesthebouncerate ofthewebsiteandincreasesbrand loyalty

2.Consciouspurchase

Customerengagementisthebaseofany brandtobuildthesedays.Ifitisn’tas needed,therevenuegoesdown substantially.Forthecustomertoengage, thecontentofthewebsiteandthe experiencemustbeinaccordancewith thecustomer.Heshouldfeelfamiliaror recollectthelasttimehewasonthe website.Oncetheexperienceofbeingon thewebsiteisgoodforthecustomer,he makesapurchaseagain.Thenithappens againthesecondtime.Thethirdtime,the customerconsciouslycomesontothe websiteandmakesapurchaseasthefirst twoexperienceswerehassle-free.

3.Customerfeedback

Theeffortswhichyoutakefor personalizationshouldbedirectly alignedwiththecustomerfeedback.To collectfeedback,youcangoconduct surveys,gothroughonlinereviews,and sendfeedbackformsdirectlyandrequest thecustomertofillthesame.Toget customerengagement,askingfor feedbackfromthecustomerisagood way.Ifnotatthemoment,thecustomer willsurelycheckthewebsiteinhisfree time.Ifaparticularcustomerisnewto thewebsite,theywillsurelycheckthe websiteiftheyhavegoodprevious experience.

4.

Personalizationhacks

Sendingpushnotificationsisagoodway toincreasecustomerengagement. Technologywillalsohelptoincrease customerengagement.Itincludesmaking useofchatbots,virtualrealityor augmentedrealityexperiencesthat enhancecustomerinteraction.Ithelps potentialcustomerstoimprovewaysto beintouchwiththebrandonapersonal level.Thepushnotificationsusethe nameofthecustomerattimeswhich createsabond.Keepingtrackofpage viewsinordertokeepimproving customerengagementwillhelp.

5.BetterUXforthecustomer

Withagooduserexperience,the customerengagementratewillgrow forsure.Gooduserexperiencemeans theoperationofthewebsitemustbe easyanduncomplicated.Itisproven thatafterimprovingtheUXofa website,thesalesfigureshave improveddrastically Asthedesignof thewebsiteiseasytouse,thebounce ratedecreasessubstantially.Itincreases pageviewsandcustomersspendmore timethanbefore.Astheengagement rateishigher,theycanbetrackedvia analytics.Itwillhelptoimprovetheir buyingprocessmoreandmore.

6.Ethicalconstraints

Privacyandtransparencyarethetwo mainaspectswheretheethnicityofthe brandisproven.Datafromtheusersis collectedbybrandsinordertomakea detailedstudyofbuyerbehavior. Consumersmustalsobemadeaware ofthedatabeingcollectedandused. Thisactuallybuildstrustandhelpsthe brandtocreateapositiveimageinthe publiceye.Usersfeelcomfortablewith theirdatabeingutilizedforsome researchwork.But,informingis important.

Benefitsofcustomerengagement;

1.Brandmeetscustomerexpectations

Sincecovidhappened,online consumershavestartedtoexpectalot morepersonalexperience.The pandemicinfusedmoreandmore peopletooptforonlineshoppingdue totheeaseofit.There’snohassleof steppingoutofthehouse,soonline shoppershavesurgedalotinnumbers.

2.

Customersatisfactionrate

Thecustomersatisfactionrateisatan all-timehigh.Duetopersonalized customerengagement,theoverall shoppingexperienceismorethan

satisfactoryfortheuser.He/she automaticallycomesagaintothe websiteortheapptoshop.Iftheuser comestoshopmultipletimes,the loyaltyiswonbythebrand.Nowithas tofocusontheretentionofthe customer

3.Boostsbrandimage

Ahighercustomerengagementwillof courseboostthebrand’simage.When theuserexperienceisincreased,alot ofword-of-mouthtakesplacetoo.The brandcomesintalksofpeople.It becomesthetalkofthetown.Tilldate, word-of-mouthisconsideredthebest marketingtact.

Conclusion:

Customerengagementistheneedof thehour,thesedays.Nocustomer engagementmeansnorevenueasthe peoplearen’tawareofthebrand. Customizedcustomerlayout,designing contentasperbuyerbehavior,and pushnotificationsisanadd-onsto remindthecustomeraboutthebrand.

Atthesametimemaintainingthe privacyandtransparencyofthe customerisimportant.Takingthehelp ofOnlineReputationManagement (ORM)tobeinthepersonaltouchof thecustomerwillbenefitthebrand. Thecustomerandcontentbotharethe kings.Ifanyofthemfaceany obstacles,itdirectlyaffectsthe revenue,that’sit!