The Most Influential Women Leaders To Watch In 2023 | CIO Women Magazine

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W W W C I O W O M E N M A G A Z I N E C O M | J U L Y 2 0 2 3 C o Denise SCHUSTER A VISIONARY LEADER
TRANSPORTATION INDUSTRY Park Your Truck GmbH | CEO Clara Lapiedra: Providing Women with an Arsenal of Future-proof Skillset All You Need to Know before visiting Eiffel Tower in Paris Pg. 40 Pg. 32 Pg. 12 How Meryl Streep became the best-performing artist of her time?
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From Editor’ s Desk

Womenareeffectivechangeagents,anddiversityandgenderparityinleadershipand

decision-makingareincreasinglyacknowledgedinallwalksoflife.Womenstill makeupaverysmallpercentageofthosewhomakedecisionsinpolitics,business, andsociety

Theneedtoclosethepaygapbetweenmenandwomenhavereceivedmoreattentioninrecent years,alongwithcallsforgreatergenderequality.Despitethefactthattherehasbeenalotof improvementinthisarea,therearestillfartoofewwomeninpositionsofauthority.

Conqueringthestruggles,womenhaveemergedaspowerfulleaders!

ThisissueofCIOWomenofTheMostInfluentialBusinesswomentoWatchOutarethestories ofsuchpowerfulwomen.

Featuringforthecoverstory-

WomenLeadershavemadeindeliblemarksinvariousindustries,breakingbarriersand inspiringcountlessindividualsalongtheirremarkablejourneys.Amongthesetrailblazersis DeniseSchuster,avisionaryentrepreneurandtheesteemedCEOofParkYourTruckGmbH.As thefounder,Denise'sentrepreneurialspiritcontinuestodriveherforward,ignitinggrowthand innovationinthetransportationindustry

TheideabehindParkYourTruckwasinitiallycenteredaroundutilizingprivateparkingspots fromthosewhodidn'trequirethemandmakingthemavailabletoneedyindividuals.Whilethis conceptwasinitiallyintendedforprivateparkingspaces,iteventuallyevolvedintotruck parking.ParkYourTruck'svisionistotransformlandownersintopioneersforclimate-neutral parking.Withastrongfocusonsustainabilityandinnovation,thecompanyaimsto revolutionizethetruckparkingindustrybycreatingeco-friendlysolutions.

"Rule your mind or it will rule you" - Horace
Shalmali W.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

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Magazine omen C o CIO Women Magazine, 1985, Henderson Rd, Columbus, Ohio, 43220 CIO Women Magazine Publisher Pamela Wilson Jimmy B. Monica Sanders Sankalp K. Narendra S. Garry Williams Chief Editor Marketing Coordinator(USA) PR & Marketing Coordinator Business Development Executive Creative Design Head Social Media Manager Digital Circulation Manager Shalmali W.

PRNewsSection

AmantyaTechnologiesRankedaLeaderinthe ER&DServices–Telecommunications,SME Category,inZinnovZones’2022GlobalER&D ServicesRatings

~ AmantyahasbeendeclaredaleaderintheSmall andMediumServicesProvidersverticalinER&D Services–Telecommunicationssegmentandhas beenrankedintheExecutiveZoneintheoverall ER&DcategoryinZinnovZones’annualER&D Servicesratings.

AmantyaTechnologiesInc.,aleadingglobalproduct engineeringandsystemintegrationcompany, announcedtodaythatithasbeenrankedinthe ‘LeadershipZone’intheER&DServices–Telecommunicationsverticalandinthe‘Executive Zone’intheoverallER&DServicescategoryin ZinnovZones’2022GlobalER&DServicesRatings.

Theannualreportbytheprestigiousglobal managementconsultingandstrategyconsultingfirm providesa360-degreeevaluationofengineering researchanddevelopment(ER&D)service providers,identifyingtheirexpertiseandscalability acrosskeymarketsandtechnologies,andis consideredanindustrystandard.The2022study evaluatedover75+topglobalserviceproviders acrossindustryverticalsandmicro-verticalsfortheir digitalengineeringprowess.Theratingshavebeen assessedonmultipledimensions,including scalability,growthrate,innovationandIP,services capability,maturityofdeliveryandservices capabilities,ecosystemlinkages,andfeedbackfrom enterprisebuyers.

“Wearethrilledtoreceivethisrecognitionandbe includedinZinnovZones’ER&DServicesratings. It’sahugehonortobefelicitatedbysucha prestigiousbodyandberecognizedforourstrong capabilitiestodelivervalue-addedservicesand solutionsinthe5Gwirelessanddigitaldomains. BuildingacultureofR&Danddisruptingnew

technologiesareattheheartofwhatwedoat Amantya.Ourin-houseinnovations,5GSACore, 5GNetwork-in-a-Box,and5Genterprisesolution, 5GAstra,areatestamenttothiscommitment.

Theratingacknowledgesourcontinuedabilityand deepcommitmenttoexploringanddisrupting cutting-edgetechnologiesthatdrivenext-gen digitaltransformations.Overthepastfewyears,we havepartneredwithsomeofthebestcompanies globally,andourleadershippositioninginZinnov ER&DServicesreiteratesourgrowingstaturein themarket.Welookforwardtoacceleratingand broadeningourexpertiseinemergingtechnologies andbeingafrontrunnerinprovidingsolutionsthat transformeverydayexperiences,”saidAnuradha Gupta,CEO,AmantyaTechnologies,Inc.

Thecompanywasalsorecognizedas“BestSMEin TelecomEcosystem2022”atIndiaMobile Congressand“MostPreferredWorkplacein IT/ITES2022-23”byMarksmenDaily

ToknowmoreaboutAmantyaTechnologiesand thecompany’scompleteecosystemof transformativesolutionsin5G,IoT,AIML, Digital,Cloud,andEdge,contact connect@amantyatech.com

AboutAmantyaTechnologies,Inc.

AmantyaTechnologiesisaleadingproduct engineeringandsystemintegrationcompanywith operationsintheUSA,Canada,andIndia (Gurugram,Bangalore&Nagpur).Aglobal organizationwithprovenexpertiseinnextgenerationtechnologieslike5G,IoT,AIML,edge, andcloudservices,Amantyaworkswithsomeof theworld’sbestbrands,includingFortune500 companies.

Formoreinformation,pleasevisit amantyatech.com

C O N T

DENISE SCHUSTER

The Many First Women

How Meryl Streep became the best-performing artist of her time?

Profile

Clara Lapiedra: Providing Women with an Arsenal of Future-proof Skillset

Monuments

All You Need to Know before visiting Eiffel Tower in Paris

E N T S
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CIOWomenMagazine|13

Sheleapsintoherroleseffortlesslytotransformintoa completelydifferentperson.Sheportrayshercharacterlike nobodyelseandbecomesirreplaceableintheentertainment industry.Whoisshe?That'sourbelovedSophie(FromSophie's Choice),MarylStreep.Foranaveragehuman,ittakesmonthsor yearstomastertheroleforanymovie,however,Merylcandoitina matterofweeksbeforefilmingarole.Shehasactedandsungin dozensofmoviesfordecades.Inthisarticle,wewillreadaboutthe biographyofMerylStreepandsomelesser-knownfactsthatwill blowyourmind.

FromaCheerleadertoanActress

Almosteveryactor/actresswhomakeitbighavetogothroughsome sortofstruggleatleastonceintheirlives.ThisholdstrueforMerly Streepaswell.MerylStreepbeganhercareerattheageof12with voicetrainingandtookupactinginhighschool.Inherhighschool days,

sheevenwasacheerleader.Duringherstrugglingdays,sheworked asawaitressattheHotelSomersetinSomerville,NewJersey After graduatingwithadegreeindramaandcostumedesign,shestarted workinginsummerstocktheatre.Later,shemovedtoNewYork Cityforherprofessionalcareerasanactress.

Despiteherstruggle,shewasquiteabrightstudent.Shehas acknowledgedmultipletimethatshepossessesphotographic memory,whichallowshertomemorizelinesinonereading.

ShehadlearnedtoplayViolin,bypracticingforjustsixhoursaday foreightweeksaspreparationforherrolein“MusicoftheHeart (1999)”.However,themostsurprisingthingisshehasaweirdfear ofHelicopter

MemorablePerformancesfrom'MissPerfectionist'

MerylStreepisbestknownforherperfectionistnaturewhile workingonset.Famousforherabilitytomasteranyaccentfluently, shehasplayedreal-lifecharactersofJuliaChild,EthelRosenberg, KarenSilkwood,KarenBlixen,RobertaGuaspari,Lindy Chamberlain,SusanOrlean,andMargaretThatcherinmovies. Moreover,shehasfrequentlyworkedwithdirectorMikeNichols,an Academy-award-winningdirector.

Inherearlydays,MerylhadappliedtoLawSchool,however,she sleptonthemorningofherinterviewandmissedtheopportunity. Shetookitasasignandstartedworkingonthingsthataredestined forher Today,herfanscalledthemselves'Streepers'.

Meryl'sperformanceasSophieZawistowskain“Sophie'sChoice”is rankedthirdamongthe100GreatestPerformancesofAllTime (2006)byPremieremagazine.Shegained15poundsforherrolein “Julie&Julia”.You'llbesurprisedtoknowthatshereplaced MadonnaintheleadroleofRobertaGuaspariinMusicoftheHeart. MerylStreepplayedthecharacterofKarenSilkwoodinthemovie “Silkwood”whichwasranked47thinthelistofthe100yearsofthe GreatestScreenHeroesandVilliansbytheAmericanFilmInstitute

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Heroes.Moreover,shebecamea memberoftheAcademyofMotion PictureArtsandSciences(AMPAS). Merylhasreceivedherhonorary degreefromPrincetonUniversityin Princeton,NewJersey.Fortheseand manyothermemorableperformances, shewasranked37thGreatestMovie StarofalltimebyEntertainment Weekly.

Thingsyouprobablydon'tknow aboutMerylStreep

DoyouknowMerylishernickname givenbyherfather?Beingadie-hard fanofMerylStreep,youmightknow manyinterestingfactsabouther.Inthis section,youwillexploresomelesserknownfactsabouther

Ÿ Merylhadappliedtotrademark hername

Justacelebritything,MerylStreephad appliedtotrademarkhername.She appliedtotheUnitedStatesTrademark Officetotrademarkhernameofficially Itgaveherexclusiverightstouseher nameintheentertainmentindustryof Hollywood.Thisapplicationreferred tohermovieappearances, engagements,television,etc.toprevent anyoneelsefromusinghernameand earningmoneyofftheirbrand.Itgave heranextraadvantagetoprotecther namefromanyunauthorized commercialuse.

Ÿ Sheholdsanadvanceddegree fromanIvyLeagueuniversity

Beingacheerleaderinhighschool, Meryldidn'tneglectherstudies.In 1969,shejoinedVassarCollegeafter completingherhighschoolstudiesand receivedaBachelor'sDegreeinFine Arts.Laterin1975,shecompletedher Master'sdegreeinthesamefieldfrom YaleUniversity.Furthermore,shewas awardedanHonoraryDoctorofArts degreebyDartmouthCollege.Meryl StreephashonorarydegreesfromIvy Leagueuniversities.

Ÿ MerylStreepwasonceevicted fromherapartment

MerylStreepwasinvolvedina relationshipwithJohnCazalewhowas apartof“TheGodfather”movie.She sharedanapartmentwithhimandtheir relationshiplastedforalmostthree years.Johnwasdetectedwithlung cancerandMerylhadtosettlehis medicalbillsafterhisdeath. Consequently,shewasevictedfrom theapartment.Eventually,Merylhad tostaywithherbrotherandhisfriend.

Ÿ Shegaveawayhersalarytothe Women'sHistoryMuseum

In2011,MerylStreepplayedtherole ofBritishPrimeMinisterMargaret Thatcher,thefirstfemaleprime ministeroftheUnitedKingdominthe movie“TheIronLady”.Surprisingly, shewaspaidonemilliondollarsforthe movieandtherolemadeherwinthe thirdOscar.Shedonatedherentire earningfromthemovietobuilda HistoryMuseumattheNationalMall inWashington.Themuseumwasbuilt toteachthehistoryofwomeninthe world.

Ÿ MerylStreephastakentraining foroperasinging

YoumightknowthatMerylStreephas beennominatedforGrammyAwards forherworkin“MammaMia”.She hasbeentrainedasanOperaSinger underherteacherEstelleLiebling. MerylStreepstarredinMusicalssuch as“IntotheWoods”,and“Mamma Mia:HereWeGoAgain!”

Ÿ Shewasnominatedfor21 AcademyAwards

MerylStreepwasnominatedforatotal of21AcademyAwardsandwonthree Oscarsforheroutstanding performancein“Kramervs.Kramer”, “Sophie'sChoice”,and“TheIron Lady”.Mostofthesenominationswere forBestActressandBestSupporting Actress.

Ÿ MerylStreepdonatedDevil WearsPradawardrobeforthe causeofcharity

MerylStreepplayedtheroleof MirandaPriestlyin“TheDevilWears Prada”.Itwasoneofthemostfamous rolessheplayedeverinhercareer Morethanonemilliondollarswere spentonhercostumedespitetheloans fromvariousdesigners.Themovie spenthugemoneyonthecostumeas itsmainfocuswasonhigh-end fashion. Ratherthankeepingthat wardrobe,Meryldonatedittoacharity auction.

Ÿ SheleftherfirstOscarAwardin theladiesroombymistake

MerylStreepwonthefirstOscar AwardforherroleinKramervs. KramerastheBestSupportingActress in1979.Aftergivingheracceptance speechonthestage,shewenttothe ladiesroomandmistakenlyleftthe award.Themomentwashilariousas shegottoknowaboutitonlywhen someoneshouted,“Someonehasleft theOscarAwardintheladiesroom.”

AwardSeriesofMerylStreep

MerylStreephasbeentheTop AchieverinvariousAward Nominationsandhaswonmanyof them.Sheistherecipientof3 PrimetimeEmmyAwardsalongwith nominationsfor17ScreenActors GuildAwardsand15BritishAcademy Awards.Merylhad31GoldenGlobe Nominations,however,shehad received8suchawards.Furthermore, in1979,sheperformedinthesmall televisionseriesknownasHolocaust, whichgrantedherEmmyAward.Later on,shegotnominatedforAcademy AwardforthefilmDeerHunter

VariousOscar-assignedrolesofMeryl Streepinclude,TheFrench Lieutenant'sWoman(1981),Silkwood (1983),OutofAfrica(1985),Ironweed (1987),EvilAngels(1988),Postcards fromtheEdge(1990),TheBridgesof

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MadisonCounty(1995),Doubt(2008), OneTrueThing(1998),Musicofthe Heart(1999),Adaptation(2002),The DevilWearsPrada(2006),Intothe Woods(2014),andFlorenceFoster Jenkins(2016).

10Must-WatchMerylStreepFilms

MerylStreephasperformedinnumerous moviesandhasbeenacclaimedforher performancenotjustbyaudiencesbut alsobycritics.Since1975,shewas featuredin75moviesandappearedon someotherplatformsinmedia.Itisa difficultjobtochoosethebestMeryl Streepperformance.However,therearea fewMerylStreepfilmsyoucan'tmiss:

1.Sophie'sChoice(1982)

2.Doubt(2008)

3.TheHours(2002)

4.TheBridgesOfMadisonCounty (1995)

5.Adaptation(2002)

6.KramerVs.Kramer(1979)

7.LittleWomen(2019)

8.Manhattan(1979)

9.FantasticMr.Fox(2009)

10.TheDeerHunter(1979)

FAQs

1.HowoldisMeryl Streep?

Currently,in2023,Meryl Streepis73yearsold.

2.WhatisMerylStreep's networth?

AccordingtoCelebrity Networth,MerylStreep'snet worthis160milliondollars.

3.WhoisMerylStreep's husband?

MerylStreepmarriedDon Gummerin1978andthe couplehasfourchildren.

4.WhendidMerylStreep startacting?

Merylstartedactinginher earlycollegedays,however, shewasfeaturedfirsttimein 1977inthemovie“Julia”.

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Denise SCHUSTER Park Your Truck GmbH | CEO A Visionary Leader Shaping Transportation Industry C O V E R S T O R Y CIOWomenMagazine|21
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W

WomenLeadershavemadeindelible marksinvariousindustries,breaking barriersandinspiringcountless individualsalongtheirremarkable journeys.Amongthesetrailblazersis DeniseSchuster,avisionary entrepreneurandtheesteemedCEOof ParkYourTruckGmbH.Asthe founder,Denise'sentrepreneurialspirit continuestodriveherforward,igniting growthandinnovationinthe transportationindustry.Her unwaveringpassion,dedication,and remarkableachievementsmakeDenise atrueiconamongtheMostInfluential WomenLeaders,inspiringothersto dreambigandachievegreatness.

ProfessionalBackground

Denise'sprofessionaljourneybegan withherpursuitofbusiness administration.Equippedwithher education,sheembarkedonapaththat wouldremarkablyshapeherfuture. Oneofherearlyaccomplishments involvedassistinginestablishingan advertisingagency,towhichshe dedicatedeightyearsofherlife, eventuallyrisingtothepositionof managingdirector.Duringhertenure, Denise'sagencythrivedinthe captivatingairportandairplane advertisingworld.Theirinnovative

conceptsgarneredtremendoussuccess, leadingtoadvisoryroleswithnearly allGermanairlinesandahandfulof foreigncarriers.Recognizedforher expertise,Denisewasallowedto engageinconsultancyworkinKuwait, whichsheembracedfora transformativeyear.

Simultaneously,Denise'spassionfor sharingknowledgeandempowering aspiringentrepreneursledherto assumetheroleofalectureratvarious universities.Sheguidedandnurtured buddingfounderswithherconsulting firm,equippingthemwiththetoolsand insightsneededforsuccessfulselfemployment.Thismultifaceted involvementallowedDeniseto contributetothegrowthand developmentofthenextgenerationof businessleaders.InAugust2013, Denise'sentrepreneurialspiritreached newheightsassheestablishedPark YourTruck.

TheVisionandMission

TheideabehindParkYourTruckwas initiallycenteredaroundutilizing privateparkingspotsfromthosewho didn'trequirethemandmakingthem availabletoneedyindividuals.While thisconceptwasinitiallyintendedfor

privateparkingspaces,iteventually evolvedintotruckparking.ParkYour Truck'svisionistotransform landownersintopioneersforclimateneutralparking.Withastrongfocuson sustainabilityandinnovation,the companyaimstorevolutionizethe truckparkingindustrybycreatingecofriendlysolutions.

ThemissionofParkYourTruckisto identifysealedareasdailyand transformthemintofunctionaltruck parkinglocations.Byinstalling chargingstationsandalternative refuelingoptions,thecompanyensures theavailabilityofessentialamenities fortruckdrivers.Throughtheir advancedreservationsystem,these areasareoperatedaswaiting/loading andparkingfacilitiesforvarioustypes oftransport.

EntrepreneurialJourney

Deniseembarkedonherremarkable journeyinentrepreneurshipwitha deep-rootedpassionandadesireto createherventures.Fromanearlyage, Denisewasnaturallyinclinedto exploreinnovativeideasandassist countlessaspiringentrepreneursasan advisor,nurturingherentrepreneurial spirit.DuringherMBAstudiesatTU

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C O V E R S T O R Y

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MunichandUCBerkeley,Denise's pathtookanexcitingturn.The opportunitypresenteditselftodevelop andshowcaseagroundbreaking concepttopotentialinvestorsaspart ofheracademicendeavors.Whatwas onceapursuitofenjoymentnow transformedintoaseriousendeavor, ignitingthesparkwithinDeniseto establishherveryowncompany.

EarlyChallengingYears

IntheearlyyearsofParkYourTruck, Deniseembarkedonaventuretoshare privateparkingspaces.Itwas2013, andtheshareeconomywas flourishing,withgreatpromise. However,thepathaheadprovedtobe arduousandfraughtwithchallenges. Initially,theideaofsharingprivate parkingspacesseemedappealing,but itsoonbecameevidentthat profitabilitywaslacking.Afterayear, investorsexpressedexcitementabout theparkingmarketbutnottheprivate sector TheyurgedDenisetoexplore thescarcityoftruckparkingspaces andconsiderpositioningthecompany inthatniche.Thus,apivotalshift occurred,redirectingthebusiness towardstruckdriversandtheirparking needs.

Thenextsevenyearswouldtest Denise'sperseverancetothelimit.The logisticsindustry,knownforits resistancetochangeanddigitalization, presentedaformidablebarrier.Beinga womaninthismale-dominated domainandintroducinginnovative ideasforfindingparkingspacesadded anextralayerofdifficulty.Undeterred, Denisepouredherheartandsoulinto buildingthecompany,enduring tremendoussacrifices.Forsixyears, Deniseworkedtirelessly,dedicating herselftothegrowthofParkYour Truck,allwhileforgoingasalary. Suchwasherunwaveringcommitment tohervision.

VISION FOR THE FUTURE

Withherextensiveexpertiseand experience,Deniseenvisionsafuturefilled withinnovationandgrowthforParkYour Truck.Buildingupontheirexisting businessmodelsattruckparks,Denise planstospearheadthedevelopmentofnew initiativescenteredaroundcharging infrastructure,e-fuels,hydrogen,and additionalservicesfortruckdrivers.This ambitiousundertakingpromisesan excitingjourneyaheadastheypavethe wayforadvancementsintheindustry.

Deniserecognizesthatmuchworkmustbe donetorealizetheseplansfully.However, sheembracesthechallengesahead, viewingthemasopportunitiesforgrowth anddevelopment.

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OnlyBeliefCanIgnitetheSpark fathermadetheselflessdecisionto leavehisjob,freeingDenisefrom additionalburdensandallowingherto focusentirelyonbuildingherbusiness. Theabsenceofpreviousentrepreneurs inherfamilyandtheabsenceof existentialrisksassociatedwiththeir jobsdidnotdeterDenisefrom pursuingherentrepreneurialdreams. Instead,shedrewinspirationand determinationfromhercircumstances.

IfDenise'slifestoryweretobewritten asabook,shebelieves,itwouldaptly betitled"OnlyBeliefCanIgnitethe Spark."Thistitleencapsulatesthe essenceofDenise'sjourneyasan entrepreneur,highlightingher challengesandherunwaveringbelief inherideas.Throughouther entrepreneurialendeavors,Denise oftenfoundherselfaheadofhertime, armedwithinnovativeideasandbold visions.However,sheencountered resistanceandskepticismfromthose aroundher.Theindustriessheventured into,especiallytheonesshesoughtto establishherselfin,wereresistantto change,makingitdifficultforherideas tobereadilyaccepted.Criticsand naysayerswerequicktovoicetheir doubts,castingshadowsonhervisions.

Moreover,Deniseconfrontedgender biasintheentrepreneurialand investmentlandscape.Despitebeinga capableanddeterminedfounder,she discoveredthatinvestors,particularly institutionalones,oftenpreferredmale founders.Thisbiasedperceptionposed anadditionalhurdle,asshehadto overcomestereotypesandprove herselftimeandtimeagain.Despite thesechallenges,Denise'sunwavering beliefinherideasandherresilienceas anentrepreneurpropelledherforward. Shepersistedinpursuinghervision, undeterredbysetbacksandthe negativitysurroundingher.Sherefused tobedefinedbyothers'limited perceptions.

InfluenceofEducation

Deniseattributeshereducational background,particularlyherMBAin Entrepreneurship,asinstrumentalin shapingParkYourTruck.Her educationprovidedherwiththe knowledgeandskillsnecessaryfor navigatingthechallengesof

entrepreneurshipandcreatinga successfulbusiness.Moreover, Denise'stimeatanadvertisingagency wascrucialinhoningherbusiness acumen.Thisexperienceallowedher tounderstandtheintricaciesof buildingandpositioningacompany withinanichemarket.Armedwiththis expertise,Deniseapproachedthe establishmentofParkYourTruckwith adeepunderstandingoftheimportance ofstrategicpositioningand differentiation.

ReflectionsandLessons

AsDenisereflectsonherjourney,she realizesthesignificanceoftaking breaksandallowingherselftimetobe inspiredbytheworldaroundher. Encouragingonetoexploreother countries,engagewithdiverse individuals,andlearnfromdifferent storiesandbusinessmodels,Denise believesthattheseexperiencesfoster creativityandofferfreshperspectives.

Regardingleadership,Sheemphasizes theimportanceofalwayshavingaplan B.Recognizingthatnotallendeavors goasplanned,Deniseunderlinesthe needforalternativestrategies.Having abackupplanensuressecurityfornew businessideasandinstillsconfidence inheremployees.Theyunderstandthat encounteringobstaclesorreceivinga "no"doesnotsignifytheendbutrather anopportunitytopivotandimplement analternativeapproach.

PersonalLife'sInfluence

Throughoutherentrepreneurial journey,Deniseencounteredvarious newexperiencesthatcanbe particularlyriskyforstart-ups.One suchchallengewasemployeeturnover, threateningthecompany'sknowledge andnetworkbase.Tomitigatethisrisk, Deniseadoptedauniqueapproachby deliberatelyselectingemployeesover theageof50whopossesseddeeproots intheirlocalcommunities.Bydoing so,shesecuredateamwithawealthof professionalexperienceandastrong commitmenttothesuccessofPark YourTruck.Thisdeliberatechoiceof experiencedemployeesallowedDenise toretainvaluableknowledgeand contactswithinthecompanyforthe longterm.Theseasonedprofessionals sheemployedbroughttheirwealthof expertisetothetable,ensuringthat ParkYourTruckcouldthriveandgrow sustainably Denise'sentrepreneurialjourneyhas beenshapedbyherlifeexperiences, whichhaveplayedapivotalrolein fuelingherdriveanddetermination.As asinglemotherraisinga7-year-old son,Denise'spersonalandprofessional responsibilitiesintertwined.However, shecreditsherabilitytomanageboth successfullytothesupportshe receivedfromherparents.Ina remarkabledisplayofsupport,her

CurrentStandingandGrowth Trajectory

ParkYourTruckhasestablisheditself asaleadingplayerinthetruckparking industry Withateamof14employees andsubsidiariesintheUK,France, Italy,andSpain,thecompanyoperates inmultipleEuropeanmarkets.The companyhasintroduced20,000new parkingspotstomeetthegrowing demandandhaveemergedasthe Europeanmarketleaderintruck

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parking.Itsrevenuehasseen remarkablegrowth,surpassing12 millionlastyear,highlightingtheir strongfinancialperformanceand marketrecognition.

Overtheyears,ParkYourTruckhas experiencedanimpressivegrowth trajectory.Whileinitiallytakingtimeto establishapresence,thecompanyhas recentlygainedsignificantmomentum. Itsrevenuemorethandoubledfrom 2021to2022,demonstratingtheir acceleratedexpansionandsuccessin meetingtheneedsoftruckdriversand transportoperators.

KeytoLong-Standing Success

ParkYourTruckhasachieved long-standingsuccessdueto itsstrategicapproachand forward-thinkingvision.The companyrecognizedthe untappedpotentialinutilizing existingsealedspacesfortruck parking,whichsetthemapart fromthemarket.Securing primelocationsalong motorwaysaddressedthe pressingissueofinsufficient truckparkingspaces.

Thecompany'sdecisiontoconcentrate onacquiringanddevelopingthese strategicsitesprovedtobeawinning strategy Asthedemandfortruck parkinggrew,ParkYourTruck'ssites becamehighlysoughtafter.Moreover, withtheincreasingfocuson sustainabilityandcarbonneutralityin thetransportationindustry,thesites becameevenmorevaluablefor implementinge-chargers,H2-fuel stations,Bio-LNGstations,ande-fuel stations.Thisalignmentwithemerging markettrendsreinforcedthecompany's positionandcontributedtoits continuedsuccess.

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Post-pandemicShifts

FromtheperspectiveofParkYourTruck,the pandemicpresentedunexpectedopportunities. Withstadiums,tradefairgrounds,andairport groundsleftemptyduringlockdowns,the companywasabletosecurecovetedsitesfortruck parking.Thissolvedtheshortageoftruckparking spacesandallowedtheownersoftheseidlesites togenerateincome.Thepandemic-drivenshiftin utilizingvacantspacesforparkinghasprovento beasuccessfulbusinessmodelforParkYour Truck.

AdviceforAspiringEntrepreneurs

Denisehasavaluablemessageforbudding entrepreneurs.Shebelievesthatfailureisnotan indicationofbeingafailedentrepreneurbutrather anopportunitytolearnandgrow.Denise emphasizesthatfailuresprovidevaluablelessons thatpropelindividualsfurtheralongtheir entrepreneurialjourney.Ratherthanfearing failure,sheencouragesentrepreneurstoembraceit asapositiveexperience.

Accordingtoher,thekeyliesinfailingfaster,asit leadstoacceleratedlearning.Throughrapid iterationsandadaptations,entrepreneurscangain valuableinsightsintowhatcustomerstrulywant andwhatthemarketiswillingtoaccept.Through thisprocessoftrialanderror,asolidbusiness modelcanemerge—onethatalignswithcustomer needsandfindssuccessinthemarketplace.

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“The mission of Park Your Truck is to identify sealed areas daily and transform them into functional truck parking locations.”

ALL YOU NEED TO KNOW BEFORE VISITING

L T O W E R 32
IN PARIS E I F F E
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B B

Backinmychildhood,oneofmy friendsgiftedmeakeychainofthe EiffelTower.Iwassoawestruckbyits sheerbeautythatIcouldn'ttakemy eyesoffit.Istartedresearchingabout itontheinternetandgottoknowabout theEiffelTowerinParis.Sincethen,I havebeencuriousaboutthemonument andwantedtoexploresome enchantingsecretsregardingthesame.

ThisUNESCOWorldHeritageSitehas afascinatinghistoryandstunning architecture.Youcanunraveltheallure oftheEiffelTowerinPariswithme throughthisarticletodiscoversome mesmerizingfactsandinsightsabout it.Moreover,throughthisarticle,you willunlockthedynamichistorical backgroundofthetowerandknow moreaboutthelavishhotelstostay nearthemagnificentEiffelTowerin Paris.

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VibrantHistoricalBackground

EiffelTowerorLaTourEiffelin French,isaneminentsymbolofParis andoneoftheworld'smost recognizablelandmarks.Gustave Eiffel,aFrenchengineerandhisteam constructedthetowerin1889forthe occasionofExpositionUniverselle (World'sFair)whichwasheldinParis tocelebratethe100thanniversaryof theFrenchRevolution.Theheightof theEiffelToweris330metersanditis thetallestman-madestructureatthat time.Despitefacingcriticismfrom citizensforwastingmoney,thetower wasacclaimednotonlywithinFrance butalsoattheinternationallevel.

Severalglobalfilmmakerscravefor shootingfilmsorsongsneartheEiffel TowerinParis.Itisoneofthemost visitedmonumentsworldwideand attractsmillionsoftouristseveryyear. Byservingasapowerfulsymbolof Parisianbeauty,theEiffelTowerstands asatestamenttohumaningenuity.Its richhistoryandtimelessbeauty continuetocaptivatevisitorsfrom aroundtheworld.

UnveilingFascinatingFactsabout EiffelTower

Beingoneofthemosticonic landmarksintheworld,theEiffel Towerenduresnumerousintriguing secretsandcaptivatingstoriesthatwill blowyourmind.Hereareafew interestingfactsaboutthisarchitectural marvel:

EiffelTowerhasbeenstayingupdated withthechangingfashionofParis City.In1889,itusedtolookreddishbrown,coatedinyellowpaint.In1968, thetowerwasadaptedtobrowncolor, andtoday,itispaintedinthreeshades.

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1.EiffelTowerusedtolookyellow earlier

Aftereverysevenyears,60tonsof paintisappliedtothetowertomakeit lookyoungforever

2.EiffelTowerusedtobetheworld's largestbillboard

During1925-1936,duskfellacross Parisandquartermillionbulbs attachedtoitssidewereilluminatedto spellthenameoftheFrench automobilecompanyCitroën.The advertisementincluded100-foot verticleletterswhichwerevisiblefrom 20milesaway

3.ThePetitionagainstEiffelTower inParis

EiffelToweriswidelyrecognizedas thesymbolofromance.However, artistsfromParisclaimthatthedesign ofEiffelTowerwasnotoriginal.A petitionwasfiledby300peoplethat includepainters,artists,sculptors,etc. Theycalledita“giganticblackfactory chimney”thatevencommercialmindedAmericadoesnotwanttobuy andtheyfiledthepetitionin1887on theoccasionofValentine'sDay

4.Hometoascientificlaboratory

Namesof72Frenchscientistsare engravedontheEiffelTowerandon thetoplevel,ascientificlaboratory wasinstalled.Scientistsusedtostudy anatomy,astronomy,meteorology, physiology,etc.byexperimentingin thelab.Eiffelinstalledan aerodynamicswindtunnelin1909at thebasetochecktestsofexperiments.

5.Itwassupposedtobetorndown after20years

Theintentionbehindbuildingthe EiffelTowerinPariswastoshowoff theindustrialprogressofFranceand destroyitafter20years.TheFrench governmenthaddecidedtodemolishit byestablishingaradioantennaand

wirelesstelegraphtransmitterinthe tower.However,thankstoits increasingpopularityamongmasses, thatdidn'thappen.

HiddenGemsnearEiffelTower

Undoubtedly,EiffelTowerisan impeccableexampleofan architecturalmonument.However, youcanvisitsomeotherplacesnear itonceyouareinParis.Thesegems giveyouanunforgettableexperience thatwilladdmoretoyourEiffel Towertrip.

1.MuséeduQuaiBranly-Jacques Chirac:Inthismuseum,youwill findinformationabouttheartand civilizationsofAfrica,Asia,Oceania, andtheAmericas.Ithaspreserved variousartifactsandculturalobjects aroundtheworld.

2.TrocadéroGardens:Itislocated justacrosstheSeineRiverwithina fewstepsfromtheEiffelTower The Gardensofferexcitingviewsofthe towerfromwhichyougetthebest picturestopostonsocialmedia.The fountainnearthegardengivesyoua soothingfeelingandthelightsinthe waterareatreattotheeyes.

3.ChampdeMars:Itisavastgreen spacethatstretchesfromtheEiffel TowertotheÉcoleMilitaire.Ifyou arelookingforanidealpicnicspot, thisistherightchoiceforyou.Along withenjoyingtheiconicviewofthe tower,youcanhaveastrollthere.

4.MuséeRodin:Itshowcasesthe workoffamoussculptorAuguste Rodinandissituatedinabeautiful mansionnearEiffelTowerinParis. Theextensivecollectionofthe museumincludesiconicsculptures like“TheThinker”and“TheKiss,” setamidstaserenegarden.

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5.Invalides:Itisestablishedatashortdistancefromthe EiffelToweranditisacomplexofbuildingsthathouses severalmuseumsandmonuments,includingtheMusée del'Armée(ArmyMuseum)andthetombofNapoleon Bonaparte.

BestHotelstostaynearEiffelTower

TherearedistinctotherattractionsnearEiffelTowerin Paris.IfyouwanttostaynearEiffelTower,youshould beawareofthesehotelsthatarelocatedinitsproximity

Ÿ SplendidHotelParis:Itprovidesasplendid experiencetoguestsjustasmentionedinthenameof thehotel.Eachroomisair-conditionedandthestaff isguestaswellaspetfriendly.Thehotelis1.1miles awayfromtheEiffelTowerand1.4milesawayfrom theParisExpo-PortedeVersailles.Youcanvisit OrsayMuseumwhichis1.9milesawayfromthe hotel.

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Ÿ BulgariHotelParis:Thehotelis thelatestjewelintheGolden TriangleoftheCityofLightsthat islocatedelegantlynearAvenue GeorgeV.Ithasavibrantbarand loungethattakescareofthetaste ofeverykindofguestatthe internationallevel.Thepenthouse providesapersonalbathroom, bathtub,coffeemachine,minibar, safetydepositbox,etc.toenjoya lavishstayatthehotel.Itis1.2 milesawayfromtheEiffelTower

Ÿ MaisonVilleroy:Thepropertyis locatedinParisandgrantsallergyfreeroomsandrestaurants.You canhavefreeWiFieverywhere andenjoyacomplimentary breakfast.EiffelTowerisa16minutewalkfromthehotel.Spa andwellnesscenterservicesare thecherriesonthecakehere.

Ÿ Relais12bisBed&Breakfastby EiffelTower:Thehotelis500m awayfromtheEiffelTowerand situatedonthe1stfloorofthe building.Itsroomsare individuallydecoratedandit includescontemporaryfurniture thatgoeswiththetasteofguests. Yougetthefacilityofluxury toiletries,ahairdryer,abathrobe, andslippers.Dinneratits restaurantsmatchestheexperience ofhavingdinnerattheEiffel Tower

Ÿ RésidenceCharlesFloquet:The hotelislocatedintheheartof Parisandis50mawayfromthe EiffelTower.Inevery accommodation,youwillfinda balconyforeveryroom, comfortablebeds,andminibars. TheHotelisrenovatedbygiving historictouchtoit.Everyroom providesapicturesqueviewofthe EiffelTower

TipsforVisitingEiffelTower

GoingforaParistripandcoming withoutvisitingtheEiffelToweris somethingthathappensveryrarely! ButbeforeplanningyourParistrip, youshouldknowwhatprecautions needtobetaken.Hereistheessential informationyoumustknowbeforeyou visittheEiffelTowerinParis.

Ÿ TheIdealtimetovisitEiffelTower isintheearlymorningafter9.30 am.Ittakesmostly1to1.5hrsto seeEiffelToweroverall.Thenyou canhavebreakfastorlunchat MadameBrasserie,onthefirstfloor oftheEiffelTower.

Ÿ YoucanusetheParistravel guidebooktoavoidtimedelaysand mismanagement.Itwillenrichyour tripexperienceandcreate memories.Itisadvisedtouse comfortablewalkingshoesand wearlightweightclothesinaddition tocarryingaselfiestickandthe camera.

Ÿ Itisimportanttogetthe'museum pass'onedaybeforeifyouare planningtovisitmanyplaces withinlessduration.The'citypass' givesyoutheextraadvantageof freetransportoryoucanbooka privatecabasperyour convenience.

Ÿ Itisbettertobuyonlineticketsto EiffelTowersothatyoudon'thave towaitinalongqueueforalong time.Furthermore,youcangeta tourguidewhowillexplain everythingindetailaboutEiffel TowerinParis.

TheConcludingNote!

EiffelTowerinParisisamarvelof engineeringandthemostacclaimed monument.Itscaptivatingbeautyand historicalsignificancehavemadeita must-visitdestinationfortravelers aroundtheglobe.Fromitsstunning

viewstoitsintricatedesign,theEiffel Towercontinuestoinspireaweand admiration.Wehopeyouenjoyed readingourblogandreceived importantinsightsonEiffelTower

FAQsrelatedtoEiffelTowerinParis

1.Whatisthenearestbusand railwaystationtoEiffelTower?

“ChampdeMars-TourEiffel.”isthe nearestbusstationaswellasarailway stationfromtheEiffelTower.Itis locatedatwalkingdistancefromthe landmarkandyouwillfindthemost convenientstationtoreachEiffel Tower.

2.HowoldisEiffelTower? EiffelToweris130yearsoldandone ofthemostdistinctivesymbolsofnot justthecapitalcityofParisbutalso everyFrenchcitizen.

3.WhatisParisfamousfor?

InadditiontoEiffelTower,Parisis famousforLouvreMuseum,and Notre-Damecathedral.Duringyour vacationsinParis,youcaninclude thesetouristspotsinyourlist.

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AULA MAGNA- The Leading Digital Business School

Business School Leader Raising The Ceiling of Success

CLARA LAPIEDRA - FOUNDER & CEO

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FForthefirsttimeinthehistoryofthe Fortune500,womenrunmorethan 10%ofFortune500companiestoday BigcorporationssuchasIBM,Oracle Corporation,GeneralMotors,and othersareoptingforwomenleaders, showcasingapositiveindustrytrend thatseemstobegrowingaswemove forward.

Manywomentodaydreamofleadinga bigcompany.However,achievingthat levelofsuccessisn'teasy.Toreach thosehigherlevels,oneneedsto possessacertainskillsetthathiring companiesvalueandcherish.Withthe ideatohelpwomenachievetheir dream,AulaMagnaBusinessSchool cametolife.

TheAulabusinessschoolisthefirst onlineinternationalbusinessschoolfor digitalfemaleleadersoftodayand tomorrow AtAula,programsprimarily focusondevelopingskillsinwomen thatcompaniescan'tpasson,withan ideallearningenvironmentforwomen aimingtoexcelintheindustrytoward newheights.

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learningmodel,AulaMagna hasalreadymanagedtoreach halftheworldthankstoits up-to-dateclasses,designed intermsofequality,equity, sustainability,and digitalization.Allwithout forgettingthattalent, irrespectiveofgender,is developedthankstothe recyclingofcontentand constanttraining. Ontheotherhand,the objectiveofAulaMagnadoes notendwithtrainingand learning.Accordingtothe alumni,thisisalsoaschool whereyoucanbuildsynergies andstrengthenyournetwork ofcontacts.Afriendlyand respectfulspacewhereyou cangrowbothinternallyand externally.Proofofthisisthe factthatweareambassadors forStanfordanditsannual event'WomeninData Science'inBarcelonaand Madrid.

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7.Whatisthereasonbehindyour company'slong-standingsuccess?

Asouralumnialwayssay,"Wearethe formulathatworks"because,fromthe beginning,weknewhowtolistento thedemandsoffemaleexecutives, businesswomen,andentrepreneurs, offeringthemproductsandservices clearlyadaptedtotheirmost immediateneeds.

TheAulaMagnaBusinessSchool team,fromitsfoundertoitsteaching staff,understandswhatitsstudents expectfromeachexecutiveprogram becausewe,inourday,alsowent throughthesamething.Itshouldbe addedthatthecoursesaregivenby womenwhoareexpertsintheirfields ofknowledgeandwhoalsoknowhow totransmitalltheirlearninginafluid, understandable,andpracticalway, adaptedtoeachspecificmoment.

Inshort,wewereabletocapturea powerfulmarketnicheattheright time.Womenentrepreneursand

executivesneededabusinessschool thatwasdigital,diverse,and sustainable,withawell-developed catalogofteachersandspeakerswho couldhelpthemtoenhancetheir professionalcareerswithseriousness, rigor,andgendercommitment.The resultisacommunityofwomenwho createsynergiesandacquireenriching knowledge,bothforthemselvesand fortheircompanies.Attheendofthe day,itmustbeborneinmindthat genderequalitywillultimatelybe progressforeveryone,notjustfor women.

8.Post-pandemic,howhastheeraof entrepreneurshipchanged?

Therehasbeenanundeniableincrease inthenumberofwomenentrepreneurs, especiallyinthecaseofSpain.In particular,thiscountryhasalmost 24,000start-ups.Inotherwords,4%of Spanishcompaniesthatremainactive arestart-ups.Womenentrepreneursare alsocarvingoutanicheforthemselves

inthisemergingmarket.The percentageoffemaleentrepreneurshas increasedby15%inthelastthree years,reachingaround30%ofthe total.

However,thisremarkablegrowthis stilldependentonhorizontal segregationinwhichitseemsthat femaletalentneverreachestheSTEM sectors.Only28%ofpeopledoing researchinsciencearewomen, accordingtothelateststudypublished byUNESCO.Moreover,inthefieldof education,theSpanishMinistryof Educationnotesthatthepresenceof womeninengineeringdegreesisless than25%oftheenrolledstudents.

WhydoImakethispoint?Becauseat AulaMagnaBusinessSchoolwe promotefemaleSTEMtalentforthose companiesthatwishtohavean inclusiveanddiverseworkforce,thus increasingtheirproductivityand performanceconsiderably

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