The Most Influential Women Leaders To Watch In 2023

From Editor’ s Desk

Anyonecanholdthehelmwhentheseaiscalm.—PubliliusSyrus

Butthetruetestiswhenyoucanseeastormcoming,whenthesearoarswithitswildestroar,andtries toengulfyouwithallitsmight.ThatiswhentheGodsarelookingatyoucontrollingtheshipand gettingthrough.

FeaturingforCIOWomenMagazine’sthisspecialeditionarethestoriesofsuchastuteleaders.

Forthecoverreadabout-

Withmorethan30yearsofexperienceinlaw,business,education,andadvocacy,EllieShefihas dedicatedherlifetocreatinganimpactthroughtheempowermentofothers.Amultifacetedexpert,Ellie isauniquelyqualifiedconsultantandadvisortoorganizations,governments,NGOs,andindividuals—a trueunicornintheindustry.Let’sgettoknowEllie,oneofCIOWomenMagazine’s“MostInfluential WomenLeadersToWatchIn2023.”

AdjunctProfessorKylieWardisahumanitarian,CEO,equalitywarrior,transformationspecialist,mom, policyreformer,visionaryandafor-purposeleader Theserolesfallshortofherdynamicandstrong leadershippersonality TheEnterpriseWorldisproudtointroduceherasoneofTheMostInfluential WomentoWatchIn2023.

RaisedinthewesternsuburbsofSydney,lifewassimple,butKylieWardwasnot.Littledidsheknow thatshewasabouttobecomeoneofthecountry’smostinfluentialprofessionalhealthleadersanda formidable,passionateadvocateforwomen,children,andequality

SusanGatehouse,thefounderofAxeaSolutions,hasplayedapivotalroleinthehealthcareindustry CIOWomenisproudtointroduceherasTheMostInfluentialWomantoWatchin2023.

SusanGatehouse‘sfundamentalprinciplesaregroundedinservicetoothers,avisionforagreater futurewithatenacitytosucceed.Althoughtheprecisedefinitionofaninfluentialpersonmayvary, SusanGatehouseisaclearportraitofit.

Withnearly30yearsofexperienceasatopproviderofrevenuecyclesolutionsandcreativeinsightsinto thebusinessofhealthcare.

"Anyone can hold the helm when the sea is calm.”

—Publilius Syrus

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PR News Section

AmantyaTechnologiesRankedaLeader intheER&DServices–Telecommunications,SMECategory,in ZinnovZones’2022GlobalER&D ServicesRatings

Amantyahasbeendeclaredaleaderinthe SmallandMediumServicesProviders verticalinER&DServices–Telecommunicationssegmentandhasbeen rankedintheExecutiveZoneintheoverall ER&DcategoryinZinnovZones’annual ER&DServicesratings.

AmantyaTechnologiesInc.,aleading globalproductengineeringandsystem integrationcompany,announcedtodaythat ithasbeenrankedinthe‘LeadershipZone’ intheER&DServices–Telecommunicationsverticalandinthe ‘ExecutiveZone’intheoverallER&D ServicescategoryinZinnovZones’2022 GlobalER&DServicesRatings.

Theannualreportbytheprestigiousglobal managementconsultingandstrategy consultingfirmprovidesa360-degree evaluationofengineeringresearchand development(ER&D)serviceproviders, identifyingtheirexpertiseandscalability acrosskeymarketsandtechnologies,andis consideredanindustrystandard.The2022 studyevaluatedover75+topglobalservice providersacrossindustryverticalsand micro-verticalsfortheirdigitalengineering prowess.Theratingshavebeenassessedon multipledimensions,includingscalability, growthrate,innovationandIP,services capability,maturityofdeliveryandservices capabilities,ecosystemlinkages,and feedbackfromenterprisebuyers.

“Wearethrilledtoreceivethisrecognition andbeincludedinZinnovZones’ER&D Servicesratings.It’sahugehonortobe felicitatedbysuchaprestigiousbodyand

berecognizedforourstrongcapabilitiesto delivervalue-addedservicesandsolutionsinthe 5Gwirelessanddigitaldomains.Buildinga cultureofR&Danddisruptingnewtechnologies areattheheartofwhatwedoatAmantya.Our in-houseinnovations,5GSACore,5G Network-in-a-Box,and5Genterprisesolution, 5GAstra,areatestamenttothiscommitment.

Theratingacknowledgesourcontinuedability anddeepcommitmenttoexploringand disruptingcutting-edgetechnologiesthatdrive next-gendigitaltransformations.Overthepast fewyears,wehavepartneredwithsomeofthe bestcompaniesglobally,andourleadership positioninginZinnovER&DServicesreiterates ourgrowingstatureinthemarket.Welook forwardtoacceleratingandbroadeningour expertiseinemergingtechnologiesandbeinga frontrunnerinprovidingsolutionsthat transformeverydayexperiences,”saidAnuradha Gupta,CEO,AmantyaTechnologies,Inc.

Thecompanywasalsorecognizedas“Best SMEinTelecomEcosystem2022”atIndia MobileCongressand“MostPreferred WorkplaceinIT/ITES2022-23”byMarksmen Daily.

ToknowmoreaboutAmantyaTechnologiesand thecompany’scompleteecosystemof transformativesolutionsin5G,IoT,AIML, Digital,Cloud,andEdge,contact connect@amantyatech.com

AboutAmantyaTechnologies,Inc.

AmantyaTechnologiesisaleadingproduct engineeringandsystemintegrationcompany withoperationsintheUSA,Canada,andIndia (Gurugram,Bangalore&Nagpur).Aglobal organizationwithprovenexpertiseinnextgenerationtechnologieslike5G,IoT,AIML, edge,andcloudservices,Amantyaworkswith someoftheworld’sbestbrands,including Fortune500companies.

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TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffortshe putinwasthedrivingforcebehindher meteoricclimbtosuperstardom."She hadapassiontoimproveherselfby readingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood. Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

FOUNDER & PRESIDENT

ELLIE SHEF I

Empowering Organizations and Individuals to Thrive at the Intersection of Humanity and High Performance

Withmorethan30yearsof

experienceinlaw, business,education,and advocacy,EllieShefihasdedicatedher lifetocreatinganimpactthroughthe empowermentofothers.A multifacetedexpert,Ellieisauniquely qualifiedconsultantandadvisorto organizations,governments,NGOs, andindividuals—atrueunicorninthe industry.Let’sgettoknowEllie,oneof CIOWomenMagazine’s“Most InfluentialWomenLeadersToWatch In2023.”

1. You are an expert in numerous fields—law, advocacy, education, and business. What inspired your journey into these fields?

FromthetimeIwasthreeyearsold,I wantedtobeRuthBaderGinsburg. ShehadnotbecomeaSupremeCourt Justiceyet,butIwantedtobeher becauseshewasatrailblazingfemale attorneyusinghervoiceasan instrumentforchange.Listeningtoher waspowerful,profound,andresonant. Shewasoneofthefirstwomen attorneystosuccessfullyfightagainst

injustice.Unfortunately,backthen, women—especiallyfromethnic minoritybackgrounds—didnothavea platformormanyopportunitiestobe heard.SoRuthBaderGinsburgwas,to me,evenasayoungchild,ashining exampleofstandingupandspeaking upwhenyouseesomethingthatisnot right.

Inelementaryschool,mynickname was“Defender”—becausewhenIsaw somethinghappeningthatwasnot okay,Ialwayssaidsomething.WhenI sawsomeonebeingbullied,Istepped inandspokeup.WhenIsawsomeone beingtreateddifferently,Isteppedin andspokeup.Whentheboyswouldn't letthegirlsplay,Isteppedinandspoke up!

IknewthatIcouldusemyvoicetocall outinjustice.Myvoicegavememy power.Becomingalawyerand advocatewasanaturalfitandaway thatIcouldalignmycareerwithmy values.

However,gettingmycollegeandlaw degreesdidn’tcomeeasy!Becoming

anentrepreneurwasbornof necessitysothatIcouldpayformy education.Growingup,myfamily didn’thavemoneyforextras,soI launchedmyearliest entrepreneurialendeavors— tutoring,proofreading,andediting, andteachingartanddance—topay forclothes,shoes,movies,concerts, andotheractivities.

By19yearsold,Iwasworkingin managementtraining.Ifolloweda potentialjobopportunityinthefield thattookmefromCaliforniato Texas.Iarrivedtherewithnohome, noconnections,and,ultimately,no actualjob.ButIhadskills;Iknew howtotalktopeople,howto motivatethem,andhowtohustle! So,withwhatlittlecashIhad,I rentedofficespacetoopenmyown managementtrainingcenter.Iwould recruit,teach,andtrainpeopleto manageandmotivatethemselves andwhateversalesteamstheywould oversee.Oncefullytrainedbyme, mymanagementtraineeswereready togettoworkatwhatevercompany neededthem!AbusinessthatI startedoutofnothingprettyquickly allowedmetogetanapartment, buildacommunity,andpaidformy collegeeducation.Thatwasreally whenIbegantolevelupmy entrepreneurialskills.Andthedaily needtofigurethingsoutnotonlyfor myselfbutformyclientsandmy traineesaswell,wasthegenesisof beingatruestrategist.Timeandtime again,I’vereliedonbeingamaster problemsolverwhocouldquickly andadeptlynavigatethetwistsand turnsoflife…andbusiness.

Throughmymanagementtraining company,Ihelpedtolaunchthe careersofhundredsofindividuals, whichfeltwonderful.Butforme,it wasasuccessfulventurethatserved apersonalpurpose:fundingmy

collegeandlawschooleducation. BecominganattorneysothatIcould advocateforhumanrights,civil rights,andconstitutionalrightswas (andstillis!)mypassion.

Afterlawschool,Ispenttwodecades asastaffattorneyforafederaljudge writingopinionsoncivilrightscases, constitutionalrightscases, discriminationinemploymentcases, andprisonerconditionsof confinementactions—causesthatI havelongbeenpassionateabout.I alsoadviseduniversitiesregarding theirdisabilityservicesandnonprofitsregardingtheiroperationsand theiradvocacy.Ithenwasappointed bothDeanoftheSchoolofLawand DeanoftheSchoolofCriminology andCriminalJusticeatCalifornia SouthernUniversity

2. Amazing! In your early career, you went from living in your car to managing a small, but thriving personal business, to rights-based judicial work, to university deanships! And now, you’re a best-selling author, speaker, advisor to NGOs and governments, publisher, and consultant to individual entrepreneurs and global organizations. How did you get from there to here?

It’salot,right?!Duringallthoseyears asastaffattorneyandadvisorfor academia,Iwashappybeingaforce forgood“behindthescenes.”Buta 2019cancerdiagnosisspurredaneven strongerdesiretobeavisibleforcefor good.

Idecidedtocomeoutfrombehindthe scenes.Isaidtomyself,“Nomore

playingsmall.Iamgoingtostepout fromtheshadows,usemyvoice,and stepintothefullembodimentofwhoI ammeanttobe.”Ibeganwriting books,speakingonstages,andbeing moreofamediapresence.Isteppedup myindividualadvisingandconsulting. Wantingtofurtherintegratemylegal andadvocacyroles,Ibeganglobally advisinggovernmentsandNGOson criminaljusticereform,civilrights, andhumanrightsissues.

AndonceIbecameatrustedadvisorto NGOsandgovernments,Ibroughtmy education,entrepreneurship,advocacy, andlegalexpertisetoHRdepartments andC-suiteexecutives.Throughmy consultingcompany,MTCConsulting, Ihelpcompaniestocreateamore inclusive,diverse,participatory organizationalculturethatseeseachof

theiremployeesasawholeperson, givingthemavoiceandaplatform.I guidecorporatemanagement,aswell asgovernmentsandNGOs,tooptimize theiroperations,mitigatetheirrisk, modernizetheirorganizationalculture, andstrengthentheirbottomlineby trulydevelopingtheirpeopletobuild world-classteams.Iofferassessments, audits,andstrategicplans,plusfull implementationassistancethat includesworkshopsandtrainingfor HRandexecutives,aswellasongoing quarterlyassessmentsandrefinements.

Forindividuals,Idevelop,deliver,and leadinternationalcourses,training, workshops,retreats,andmasterminds likeMonetizeYourExpertise,BestSellingBookBootcamp,Monetize YourMessage,andMastertheMedia. Throughthese,Iofferplatformswhere everydaypeopleandsix-,seven-,and eight-figureentrepreneurshavean opportunitytofindtheirvoice,tell theirstories,andsharetheirmessage withtheworld.

Iespeciallyloveworkingwithhighachievingwomenwhoaretiredofthe ratraceanddoing,being,andactingas othersexpect.Inadditiontoadvising them,Ialsoleadretreatswheretheycan exchangeideasandinsights,aswellas decompressandrechargewithan alignedgroupofhigh-achievers.The SedonaSisterhoodRetreatisasafe spaceforwomenleaderstogatherwith peersandjustBE…aplacewherethey needn’tleadorhavealltheanswers.

3. You speak of optimizing operations and modernizing organizational culture. Why is that necessary, and why would an organization look to you to help it reach those goals?

Thepandemicanditsweightonthe workforcemadeitundeniablyclearthat organizationshavetochange.Theway themajorityoforganizationsarerun leavesnoroom—noalternative— forpeoplewhohavetocompletely upendandrearrangetheirlives.Theen masselossoftheworkforcerevealed

that,totheirroots,traditional organizationswerenottrulybuilttovalue andcelebratetheirpeople.Thisturnover hasfinallyhurttheirbottomline,asthey haveopenpositionsthattheyarenotable tofill,resultinginorganizationalgapsthat hamperproduction,innovation,and results,andnecessitatingongoing expenditureonrecruitmentandtraining. Furthermore,iftheydonothavean enticingcompanyculture,peoplewho haveoptionsoftenleaveasfastasnew employeesarehired.Businesssimply cannotcontinueasithasinthepast.We areattheintersectionofachanging workforce,achangingworkplace,anda changingworld.

Moreover,therisingworkforceconsists predominantlyofMillennialsand GenZers.TheGreatResignation,Great Reset,andQuietQuittingphenomena representtheirchangeincorporate philosophy—aphilosophythatisvery differentfromthatoftheBabyBoomers. Itisashiftinprioritiesandvalues solidifiedbythedisproportionateburden

theycarriedduetothepandemic. Now,thisrisingworkforcehasa needtoalignwiththeir organization’smissionandvalues, andaneedtofeelthattheirrole makesareal,impactfuldifference beforethey’refullyinvested.They needtofeelseen,heard,and valued,andtheyaredemanding thattheirorganizationexhibits sometypeofsocialresponsibility Ifitdoes,theybecomemuchmore engagedandinvolved.

Becauseofmyexpertiseand experienceineducation,business, law,andadvocacy,Iamuniquely qualifiedtoadviseorganizations fromalegal,HR,employment, business,resilience,andsocial perspectivesotheycanoptimize theiroperationsandtheirimpact.I offercorporateHRdepartmentsand C-suiteexecutives,aswellas governments,universities,and NGOs,myexpertisetoholistically

modernizecompanyculture,mitigate risk,optimizeoperations,andstrengthen theirbottomlinebytrulydeveloping theirpeople.Thisnotonlyfacilitates innovationandeconomicopportunity,but fostersthedevelopmentofhuman potentialaswell.

It’sarolethatIreallylovebecauseit allowsmetobringallmyexpertise together

4. Your clients are very committed to you. Why do you think that is?

Clientscometomebecause,asan optimizationexpertandstrategist,Ioffer practical,easy-to-implementsolutions andaccountability Theycometome whenthey’retiredofgeneralizedtheories andwantcustomizedactionplans--no fluff,justresults.

ClientsstaywithmebecauseIwalkthe walk.I’vebeeninthetrenches—Ihave thereal-worldexperience,thepassion,

andthedrive.BecauseI’vewalkedin theirshoes,Iunderstandmyclientsina waythatsomeonewhohasn’t experiencedthejourneysimplycannot. Organizationstrustmebecausethey knowthatIunderstandthevarious rolesintheworkforce.This authenticityandintegritypermeatesall ofmyservices.Myclientsknowand respectthatIamdedicatedto empoweringthemtoliveasaforcefor good,andtheywantthesame aspirationsdeeplyintegratedintotheir businesses.

5. On your journey, you must have faced roadblocks. What advice would you offer about conquering challenges?

I’vehadmany,many roadblocks—personally,professionally, andfinancially—fromdomestic violencetomycancerdiagnosis.Here’s astoryaboutoneofmyearliest businesschallengesandhowI overcamethem.ImentionedhowI

launchedmymanagementtraining company—myfirstfull-scale business—shortlyafterIgraduatedfrom highschool.Myplanwastofindpotential salespeople,managers,andreceptionists forotherbusinesses,traintheminthe skillsrequired,sendthemtothe businessesthatwerehiring,andcollect referralfees.But,alongwithhavingno job,Ihadverylittlemoney,andwaseven livingoutofmycar!Ihadamajor obstacle:whereandhowwouldIdothe training?

Yousee,eventhoughIhadaplan,Iran intoroadblocks.ButIallowedthe obstacletoinspiremetocomeupwith creativewaystogetpastthatbarrier.And Ikeptmovingforward.Istartedlooking foraninexpensivespaceandfounda buildingthatofferedaverysmall(120 squarefeet),verycheapofficewitha desk,achair,andatelephone.Ithada low-securitydepositandtwomonthsfree rent;itincludedelectricity,heat,air conditioning,anditsownphoneline. Twomonthswasenoughtimeformeto

startgeneratingrevenue,soI signedtheleaseforthelocation thatwouldbecomemy managementtrainingcenter Bonus:Ievenmovedoutofmycar andsleptonamatunderthedesk! Withinafewmonths,Igenerated enoughmoneytomovefrommy tinyone-roomofficeintoabigger one.Soon,mymanagement trainingcompanybecamea healthy,growingbusiness.

Ibelievethatchallengesmakeyou stronger…especiallyifyou approachthemasopportunities justwaitingtoberevealed!I’ve foundthatratherthanfocusingon anobstacle,it’smuchmore empoweringtofocusonfinding thesolution.Askyourself,“How canIgetaroundthistoachievemy goals?”Ibelievethatbigger opportunitieslieontheotherside ofbigobstacles.Withthis perspective,you’llsmashthrough whateverisintheway

6. That is some grit! Looking back, what advice would you give to your younger self?

Bepatient…everythingthat’s happeningtoyouisgoingto becomeyoursuperpowerand you’regoingtouseyour superpowerstobeaforceforgood intheworldandimpactmillionsof lives.

7. How have your personal life experiences influenced your entrepreneurial life?

BecauseIliveonealigned,unified life,it’simpossibleformypersonal lifetonotinfluencemy entrepreneuriallife.Mylife experiencescertainlyhaverefined myperspective,focusedmyvision, andenhancedmyabilitytorelateto others.Iliveanauthentic,abundant lifeofservice—alifeofimpactthat Idesignwithclarityandintention, whereIliveinalignmentwithmy fullpowerandpurpose.Andthis imbueseveryfacetofmylifeand everyrolethatIplay

8. What advice has most profoundly impacted your leadership?

Betheleaderyouwouldwantto follow

Also,treatyourbusinessasa living,breathingentityandprovide asafespacewhereallareseen, heard,valued,andrespected.Don’t micromanage;rather,acknowledge yourteammembersasthe professionalsandexpertstheyare. Givespaceforeachmemberto operateintheirzoneofgenius,and, thus,eachmemberwillshine! Overall,leadwithauthenticity, integrity,empathy,compassion, vision,anddedication.

9. If your life story was a book, what would it be called, and why?

Limitless…becauseIam!

ToconnectwithEllieandlearnmoreaboutherwork,pleasevisit ellieshefi.com.

Ward Kylie

The Leading Light of the Nursing Profession, for Today and Tomorrow

Adjunct Professor, RN, MMgt, FACN, FCHSM (HON), Wharton Fellow, MAICD and CE, Australian College of Nursing (ACN)

AdjunctProfessorKylieWardis

ahumanitarian,CEO,equality warrior,transformation specialist,mom,policyreformer, visionaryandafor-purposeleader Theserolesfallshortofherdynamic andstrongleadershippersonality The EnterpriseWorldisproudtointroduce herasoneofTheMostInfluential WomentoWatchIn2023.

Raisedinthewesternsuburbsof Sydney,Australia,lifewassimple,but Kyliewasnot.Littledidsheknowthat shewasabouttobecomeoneofthe country'smostinfluentialprofessional healthleadersandaformidable, passionateadvocateforwomen, children,andequality

Kylie'sstoryisgroundedinserviceto others,avisionforagreaterfuture withatenacitytogetthejobdone.Her

strengthslieinbreakingdownwalls, reframingtheissueforfreshthinking, andbringingpeopletogethertocreate long-lastingsolutions.

Bythevirtueofthis,shehasacquired severalaccoladesovertheyearsand beenrecognizedforherwork.In2017, KyliewontheTelstraACT BusinesswomanoftheYearfor PurposeandSocialEnterprise.

AWhartonFellow,whoalsoholds honoraryacademicappointmentswith fiveleadingAustralianUniversities, KyliereceivedaprestigiousHonorary FellowshipwiththeAustralasian CollegeofHealthServiceManagement (ACHSM)in2019.

Inrecognitionofherleadershipin digitaltransformationinthehealth industry,Kyliewasministerially

appointedasaBoardDirectortothe AustralianDigitalHealthAgency,a BoardDirectortotheAustralian CommissiononSafetyandQualityin HealthCare,theNationalHealthand MedicalResearchCouncil(NHMRC) andHealthTranslationAdvisory Committee(HTAC)whilstholding numerousothernationalandboard positions.

KyliehasservedonnumerousState andTerritorySenate,and ParliamentaryInquiriesandgave evidencein2019attheAustralian AgedCareRoyalCommission.In 2020,KyliewasnamedoneoftheTop 100HealthVoicesforLinkedIn worldwideandwasrecognisedasa NationalInfluencerbyAuSAE,the leadingbodyforassociation executives.

My desire is to leave the world a better place and I have an unrelenting passion to bring others on the journey with me.

KylieisagraduateofWesternSydney University(WSU)forbothher undergraduatestudiesandherMaster ofManagement.In2018shereceived theWesternSydneyUniversityAlumni AwardforProfessionalExcellence, whichwaspresentedbytheChancellor atacelebrationdinnerwith1000 guestsinattendance.

In2022,KyliewasnamedtheNational WinnerofExecutive/TeamLeaderof theYearandOverallNationalWinner oftheOutstandingLeadershipAwards forLeadershipHQAustralia.Within thesameyear,shewasalsonamedthe ACTWinneroftheExcellencein

Women'sLeadershipAwardsby WomenandLeadershipAustralia.

Kyliehasbeenanationalfinalistfor twoofCEOMagazine'sprestigious awards,CEOoftheYearandNot-ForProfitExecutiveoftheYear.Ontopof allofthat,sheisaregularkeynote speaker,author,mediapersonality,and motheroftwo.

FosteringInspiration

“I work to achieve social reforms and policies that give greater access and equity for all and to ensure we are embracing and supporting diversity in all its forms.”

AdjunctProfessorKylieWardisthe CEOoftheAustralianCollegeof Nursing(ACN)andwaspivotalin establishingtheAustralianCollegeof NursingFoundation(ACNF)to supportemergingleadersthrough sponsorshipandmentorshipaswellas inspiringresearchandpolicy.Sheis honouringnursinghistorythroughthe raisingofacommemorativesculpture ofLieutenantColonelVivian BullwinkelattheAustralianWar Memorial.

Whenaskedabouthervision,Kylie says,“Iwantedtocreateaworkplace thatallowedstafftoflourish,andI

wantedtocreateanorganizationthat enablesnursestosucceed,placing themattheforefrontasleadersand decision-makers.AsaRegistered Nursemyself,Iknowthesacrifices,the challenges,andtheeffortthatbeinga nursedemands.Iwantedto,andstill do,problem-solvetomakeitbetterfor everynursingprofessional.”

RefocusingonPurpose

AsCEOofACN,Kyliehasleda programoftransformation,focusing

theorganisationsquaringonits purposetoadvancehealthandshape nursingShehasbuiltnotonlyalegacy ofnursingleadershipbutalsothe importanceofpolicy,sponsorship,and communityaroundit.

Kylieisinspiredtoincreasethe recognitionofnursesandwomenin society Articulatingandamplifyingthe professionalvoiceofnurses,shehas ensuredthattheyhaveamajorseatat thetabletodevelophealthandsocial policy.

Kyliewasinstrumentalinlaunching NurseStrong,aplatform empoweringnursestolookaftertheir ownhealth.Shehasmadea significantcontributiontonumerous policycampaigns,includingthe removalofconversiontherapy, nurse-ledcareinAgedCare,andthe improvementofpopulationhealth outcomes.

ShehasledtheACNcommunityto finditsrelevancethroughpolicy leadership,andpoliticalandindustry influence.ThankstoKylie'sefforts, ACNisnowAustralia'sbeaconfor NurseLeadership.

DigitalChampion

Kyliehasbeenachampionfordigital healthandnursinginformaticsfor severaldecades.

Throughouthercareershehasled majorreformformodernisationof paper-basedsystems,pointofcare solutions,qualityandsafety initiativestominimiseriskto patients.Thisisintandemwitha focusonoptimisingthetimenurses gettospendwiththeirpatients.

Mostimportantly,Kylie'sleadership indigitaltransformationisguidedby avisiontoseedigitalplatformsasa keytoolforhealthequityandgreater accesstoexpertcare.Inparticularly toaddressthedisproportionate illnessessuchaschronicand complexdiseasesforthoselivingin ruralandremotecommunities,as wellasothervulnerableand marginalisedpeople.

Theimportanceoftechnologyinthe healthsectorcannotbeundervalued saysKylie,frommovingstaffto work-from-homemodelsthroughto deliveringimportanteducationaland informationalupdatesviawebinars andhybridlearningmodels.

Onekeyareaofwork,includedKylie leadingtheroleoftheACN ImmunizationforHealthPractitioners coursewhichisnowofferedviaanondemandonlineportal,providingaccess tothelatestinformationon immunizationtoalargeraudience.

TurningPoint

InspeakingtoKylietodayshepresents asawomanofgreatstrength, determinationandconviction.And althoughsheacknowledgesshehas hadthesetraitssinceaveryyounggirl, theroadtobeingavoiceofauthority hasnotbeenwithoutgreatchallenges andsacrifices.

Uponreflection,Kylieconfessesthat shehascomeupagainstmuch criticism,knocksandevenbullying becauseshedaredtospeakoutand dreamofsomethingdifferent, somethingbetterforthestaffandthe consumersofhealthservices.She statesshehasworkedinsome organisationsandteamsthathavehad apackmentalityintoleratingthestatus quo,evenattheexpenseofgoodcare, betteruseofresources,andsafer patientoutcomes.Resistancetochange atthetopofanorganisationis crippling,asisaculturethatdoesn't valueinnovationanddiversity.

Thejourneyhasnotbeenaneasyone forKyliewiththechallengeofwhatis, whatwasandwhatcouldbe.Without herinnerstrengthanddesiretohelp peoplelessfortunatethanherself,she wouldhavepulledbacklongagotofit in.Instead,shehassacrificedthe securityofpositionsandtitlesinthe pursuitofworkingwithotherswhoare alsovalued-basedwhowanttomakea difference..

Withaninnateabilitytoconnectwith peoplefromallwalksoflife,Kylie saysitistheunexpectedconversations andpeopleshehasencounteredthat

havetaughtherthemost,andwho becameherinspirationtokeepfighting thesystem.

Herimpeccableworkethicandability togetpeopletounite,hasresultedin manygreatoutcomesand achievementsfortheteamssheled.A naturalcreativeandsystemsthinker shehasdeliveredgreaterefficiencies andbetteruseofresources.

Asshegainedmoreexperience,her sphereofinfluencegrew,asdidthose whowantedtofollowherdirection.

Kyliehasagreatloveforpeople,and whenyouwalkwithheramongsther peers,youseethisisverymuch reciprocated;peoplesaythatwith Kylietheyfeelheardandseen. “I have always felt that I have a smart brain, a strong voice, and a kind heart and I should use that to make a difference for humanity. I speak for all those who will never get the opportunity to feel heard by decision-makers, powerbrokers, and politicians.”

Owningthisconviction,shehasled ACNinilluminatingNurseLeadership withinhersevenyearsasCEO. Moreover,shehasexceededinmeeting herpersonalKPIsandbusinessgoals todate.

Earlierthisyear,shecompleteda courseonStrategicNon-profit ManagementatHarvardBusiness School.Kyliecontinuouslylooksfor newwaystobetterherselfinherrole andiscommittedtopersonal development.

BehindTheCurtainsOfSuccess

Agoodleaderdefinesorganizational success.Kylie'sleadershipstyle reflectsallshadesofvictorywith empathy,compassion,innovation, problem-solving,andseizingevery opportunity

Everyonebecomesanurseforadifferent reason.However,atthecoreofACN, therearecaringpeoplewhowanttomake adifferenceandhelpothers.The organization'spurposehasalwayscentred aroundpeople,andKylieisdeterminedto buildastrong,supportiveandinclusive teamtoservetheirnursingcommunity.

Havingateamthatsharesthesamevision iswhatmakesACNabeaconofhope. Kyliestrivestogiveherteamnew opportunities,supportstheirideasand initiatives,challengesthemfor professionalgrowthandensurestheyhave thehelpneededtodotheirjob.Overthe lastyearthestructureoftheteam,the roles,andKPIshavebeenrefreshed, givingstaffgreateropportunitiesfor growthanddevelopment.

“I believe connection to purpose and a culture of innovation, creativity, flexibility, and problemsolving is key to staff retention, progression and instilling an atmosphere of anything is possible.”

AChinkInTheArmor

Duringtheriseofthepandemic, Australiaexperiencedan unprecedentedimpactonthe healthcaresystemand subsequentlyonACN.Nurseshad toundergobeingoverworkedand underpaid,dealingwithworkplace violenceandnothavingadequate accesstopersonalprotective equipment.ACNtookupthe manteltoadvocateforthenursing professionandensurealltheir

communitywasrespected,heardand supportedasbesttheycouldduring thistime.

KylieandtheACNteamorganized over1,000carepackagesbedelivered tohospitalswhowerefeelingburntout fromthepandemic,alltheproductsin thesepackagesweresourcedfrom bushfire-strickenregions.

InternallyatACN,Kyliemadesureher stafffeltsupportedandvaluedby givingthematailoredcarepackage filledwithwell-being-focuseditems–all82staffreceivedonedeliveredto theirhomes.Whilstthismightseem likeasimpleidea,itwaslogistically challengingandexpensivetoexecute; butitwastimely,practical,andvery wellreceived.

Ontheotherhand,post-pandemichas openedupmanyopportunitiesfor nursestobeheardatthedecisionmakingtable.

“I'm proud to represent the nursing profession and lead us into a new era.”

AnOrganizationStandingStrong

TheAustralianCollegeofNursingisa purpose-ledorganization,thatis committedto'ShapingHealth, AdvancingNursing'.

ByShapingHealth,theycreateareal andlastingimpactonthewayall healthcaresystemsaredesigned, delivered,supported,andresourced.It hasauniqueperspectiveofhowthey willshapehealthtoensureall Australianshaveaccesstohigh-quality care.

WithAdvancingNursing,the organizationsupportsnursesandthe healthsectortotrain,inspire,educate, uplifttheskillsandexpectationsof nurses.Theyarecreatingaworldwhere thenursingprofessioniswell-respected andappreciated.

Thishasbeeninitiatedwiththesole thought,toenhancehealthcareanda strongbeliefthatallnurses,regardless oftheirjobtitleorlevelofseniority,can beleaders.Bybringingtogether thousandsofextraordinarynursesfrom acrossthecountry,ACNbuildsastrong collectivevoicefornursing.

ACNrepresentsinexcessof150,000 nursesthroughcorporateandindividual memberships.Itisthevoiceofthe 400,000-strongnursingprofessionin Australia.Theorganizationhasbeen responsibleforgraduatingmorethan 6,171studentsthroughnationalcourses.

AStepAhead

“This is a very exciting time where we are commanding a new history with respect, regard and influence.”

Kylieisahumanitarianatheart.She hasinvesteddecadesindevelopingand empoweringwomenasshebelieves whenwomenareinvolved,children canflourish.

Kylie'spassiontoseeaworldwherea nurseisateverytableahealthcare decisionismade,pavesthewayfor nursestobeseenasleadersin healthcare,andhaveaprofessional voiceofinfluenceandimpact.

Nurseshavesomanyavenuestobe involved,network,learnandcontribute tothegreaterbodyofknowledge.The challengesalongwiththeirworkare oftenmissed,notsharedorsoughtout. Thisisnowchanging.

Moreover,ACNnowaimstoovercome therisksthatarebornebythe professioninAustralia–workforce shortages,occupationalviolence,and burnout.

ACNhasinitiativesandprograms undersixbrandpillars:

Ÿ Advocacy–Toadvocatetheissues forthenursingprofession,making realandlastingchanges

Ÿ Community–Tobuildastrong communityofnurses

Ÿ Education–Totrain,educate, inspireandmentornurses

Ÿ Leadership–Preparenursestolead andfacilitateopportunities

Ÿ Policy–Setthestandardfor exemplaryhealthcare

Ÿ SocialImpact–Improvethe beneficialimpactnurseshaveon oursociety

Goingforward,thecontributionfrom ACNtowardsbuildingstronger economies,genderequality,and healthiercommunitieswillbe paramount.

ExperienceSpeaksLouder

“My advice to women is to understand who they are, what they bring to the position and organization as well as the areas they need to strengthen. We should all understand we have more learning and growth to do, and we should commit our lives to personal and professional development. This will require finding the right mentors and coaches who will challenge you. Then it is up to you to do the personal work to be authentic and assimilate the learnings into improving the lives of those you serve.

Surround yourself with exceptional people at every level and let them challenge you and let them soar. Know ahead of time that you will not have all of the answers but stand in your conviction and courage when you do know the right thing to do.

Being a CEO or business leader comes with great privilege and power but most importantly it comes with great responsibility Always conduct yourself with integrity, grace, clarity, and purpose, and be filled with gratitude and kindness, even when making tough decisions. Time is the most precious resource today, and it is not renewable so be respectful of other people's time, as well as your own and be decisive so people can follow your lead.”

HARBOUR BRIDGE

The National Icon of Australia!

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry Taxi Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD) NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts. Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

1.HarborCruisewithLunchBuffet

2.HarborCruisewithPremium3CourseDinner

3.Open-TopBigBusHop-onHop-off Tour

4.3-HourCatamaranWhaleWatching Tour

5.HarbourE-BikeTourGuided

6.CLIMBtothehighestarchofthe HarbourBridge.

7.Admirethesunriseorsunsetfromthe HarbourBridge.

THINGSNOTTODO

1.Goingonastrollwithoutatourguide

2.Stayingoutlateatnight.

3.Attemptingtoenterthewater BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise. TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus. Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid. Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourTopDeckLunch Cruise

Authentic Leadership

Founder & CEO, Axea Solutions

SusanGatehouse,thefounderof AxeaSolutions,hasplayeda pivotalroleinthehealthcare industry.CIOWomenisproudto introduceherasTheMostInfluential WomantoWatchin2023.

Susan'sfundamentalprinciplesare groundedinservicetoothers,avisionfor agreaterfuturewithatenacityto succeed.Althoughtheprecisedefinition ofaninfluentialpersonmayvary,Susan isaclearportraitofit.

Withnearly30yearsofexperienceasa topproviderofrevenuecyclesolutions andcreativeinsightsintothebusinessof healthcare,Susanisawell-known speakerandanauthoronanationalscale. Breakingdownbarriers,redefining solutionmanagementtoencourage innovativethinking,andbringingpeople togethertodevelopsustainableremedies aresomeofhermanystrengths.

Bythis,shehasacquiredseveral accoladesandrecognitionovertheyears forherwork.Susanwasrecognizedby Becker'sHospitalReviewasoneoften femalevendorleaderstoknowand receivedaProfessionalAchievement AwardfromGeorgia'schapterofHealth InformationManagement.Shehas servedasaguestcorrespondentand contentcontributorfornumerous broadcastsandpublicationsforthe healthcaresector

Herexpertisehasallowedhertodeliver speechesandlecturesforindustry organizationssuchasAHIMA,HFMA, GHIMA,GAMA,andGHA.Youmay alsofindherco-hostingandor participatingfromtimetotimeon MedlearnMedia'sweeklybroadcasts withTalkTenTuesdayorRACMonitor

Mondaybroadcast.Shealsoservedasa contributingauthorandeditorforthe book,ImplementingInformation SecurityinHealthcare:Buildinga SecurityProgram.Susanisacontributing authorfortheCenterforDiseaseControl (CDC),MovingSciencetoCoverage. Additionally,sheservedasthekeynote speakerattheGlobalConferencein PublicHealth.

SusanestablishedAxeaSolutionsin 1999withtheprimaryobjectiveof offeringclientsup-to-date, comprehensive,andaccurateauditing servicesaswellaseducation.Asthe ExecutiveOfficer(CEO)ofAxea Solutions,Susanisthedrivingforce behindthecompany'ssuccess. Herinitialinspirationcamefromher fascinationwithscience,illness mechanisms,andmedicaltreatment alternatives.Shefindsgreatsatisfaction inbeingabletotransformthisknowledge intobigdatafortrendingsettingsand problem-solving.Withregardtoher career,Susanseesthisasagift.

Healthcaredataanditsimportancehas evolvedsignificantlysincetheinception ofAxeaSolutions,Inc.Today,under Susan'sleadership,Axeahasdeveloped intooneofthetoprevenuecycle improvementandhealthinformation management(HIM)firmsintheindustry, servingavarietyofclientsacrossthe country.In2019Axeawasawardedone ofthe50bestplacestowork.

Wheredidthiswonderfuljourney begin?

FoundationalBeginning

“... always, always practice gratitude."

Susanhadafull-timejobandspenther

night'scontractcoding.Shewasableto immerseherselfinmanyhealthcare settingsasaresult,quicklybecoming highlyversedinthefield. Shetraveledfivedaysaweekwhile employedbytwolargehealthcare consultingorganizations.Asaresult,she garneredabroaderunderstandingofthe functionaloperationsandrevenuecycle withinhealthcareorganizations.

WhenSusanacceptedthepositionas DirectoroftheDepartmentofSurgery forasignificantteachingorganization, thisfurthercustomizedherbreadthof healthcareexperienceasshemovedinto thephysicianworldofreimbursement.In thisnewrole,shehandledthebillingand codingformorethan40general surgeons.Evenwiththiselevated position,Susancontinueddoingcontract worktostaycurrentandexpandher practicalknowledge.

SusanearnedherdegreeinHealth InformationManagementfromLouisiana TechUniversity,whichhelpssupporther organicunderstandingofhealth informationmanagement.Still,she attributesmuchoftheexpertiseshehas acquiredtotheexcellentmentorsshehas metthroughherprofessionaljourneyand thecontinuousdesiretodevelopdeep foundationalknowledgeintheheartof therevenuecycle.

AxeaSolutionswasfoundedfroman identifiedneed;astherequestfor contractservicesgrew,socamethe inceptionofAxeaSolutions,Inc.She thinksofherselfasfortunate,asallofher experiencesallowedhertobuildthe companyfromasolidfoundationof industryknowledgeatafundamental level.

"The way you do anything is the way you do everything."

Whenaskedaboutherinfluencersinthe entrepreneurialjourney,shesays,"Imust saymyfatherwasasignificantinfluence. Heisaninspirationandshowedmehard workanddisciplineareparamountin achievinggoals.Mypersonalhealthcare experiencescontinuetoallowmetolook throughthelensofthepatient,guiding meindeliveringsupportinavalue-based healthcareenvironment.

Ingeneral,lifehashelpedmetolead withempathyandvulnerabilityandto alwayspracticeGratitude."Gratitude leansitselftoaheightenedsenseof appreciationfor"whatis."InSusan's personallife,sheisanavidhikerand certifiedyogainstructorandrecently completedhercertificationinGrounded Kidsyoga.Sheispassionateaboutkids andtheabilitytogivebacktothe community.Teachingkidscoping systemsfornavigatingasignificantly differentenvironmentisparamount. Holdingtruetoherbeliefinmindfulness andtheimportanceofminiworkbreaks. Sheimplementedmindfulmovement withinthewallsofAxeaduringCOVID. "Ouremployeesneededabreaktostand,

stretch,andbreathewithoutbeing attachedtoamonitor."Fifteenminutes madeatremendousdifferenceinthe employees'abilitytomanagestressand maintainfocus.TheAxeaTeamfoundit sobeneficialthatthepracticehas continuedtoprovidethisbenefittoday andisexpandingthistotwiceamonth verseonetimepermonthattherequest oftheemployees.

AxeaSolutions– Principalelement

"Work with integrity and earn success via the caliber of the results."

AxeaSolutions,Inc.isareliableand trustedfirmintherevenuecyclespace. Thecompanycollaborateswithpartners toprovideneededtoolstoimprovethe heartoftherevenuecyclewhile supportingrevenueintegrity.

Thecompanyhelpsitscustomersgrow theirbusinessesbyoffering knowledgeablerevenuecycleservices andtechnologythathelpthemincrease theaccuracyofclinicaldocumentation andcoding,optimizepatientfinancial workflow,andimproveclinical

outcomes.Theteamisdedicatedtotheir workandtheclientstheyassist.

Withmorethan30yearsofexperiencein everyfacetoftheheartofthehealthcare revenuecycle,Susanisaseasoned expert.Susan'sstrategicleadership empowerstheAxeateamtoassistclients inovercomingtoday'scomplexrules, regulations,andcodingchallenges.With anin-depthunderstandingofpayer, quality,industryregulations,clinical documentation,ICD-10medicalcoding, andrelatedtopics,Susansignificantly impactsthecompany'shighperformance. WorkingcloselywiththeCsuite, Clinicians,RevenueIntegrity,Health InformationManagement,and compliance,SusanandtheAxeateam developsolutionsforchallenges frequentlyassignedwiththedynamic worldofhealthcarereimbursement.

WeavedintoAxeaSolutions'cultureis theimportanceofgivingbacktothe communityandsupportingselectnonprofitorganizationstohelpmakea differencethroughteamvolunteer projectsunderthecapableguidanceof

Susan.TheteamatAxeawholeheartedly supportsthevariousopportunitiesSusan andherManagementTeamhavecreated tocontinuouslymakeanefforttoget outsideoneselfandmakeatangible differenceintheworldbyliftingupthe vulnerable.

Stepping-stone

"Always ask why…you will be amazed at what you learn."

Everysmallbusiness'sfoundermust balanceavarietyofresponsibilities. Susan'searliestprofessionalyearsare tiedtowearingnumeroushatsandtaking onvariousroles.Thoughtherearemany challengesinrunninganybusiness,time managementwasthegreatestchallenge. Anotherchallengingareawas maintainingfairpricingwhiledelivering ahighstandardofwork.Healthcareisa continuouslychangingindustry,bringing variouschallengesinupholding accuracy

ForSusan,overcomingthesechallenges hasbeenrelativelysmoothbyfocusing ondevelopinganexceptionalteamof efficientandcompetentexpertswhile simultaneouslybuildingthetechnology tosupporttheteamwithclient endeavors.

Long-standingsuccess

AxeaSolutions,Inc.wasinitially establishedtoprovidecodingaudit services,andsincethen,ithasintroduced additionalservicelinestosupport complexitiesandincreasedcompliance requirementsaroundcoding.Ithas continuouslydevelopedtechnological solutionsforefficient,accurate improvements.

Thebusinessquicklyrealizedthe necessityforindustry-wide,holistic trainingandeducationforaccurate medicalcodingandconciseclinician documentation.AxeaAcademy®,a

trainingplatform,wascreatedasaresult. Ithasdevelopedintoacomprehensive solutionforthemanagementand educationofcodingteams,inaneffortto satisfythedemandsofever-changing codingguidelinesandgovernmental regulations.Thistoolhasalsoproven invaluableinonboarding,cross-training coders,andprovidingre-enforcementof acoder'sknowledge. Approachlifewithaspiritofexcellence isingrainedinthecompany'scorporate culture.Itisoneofthefundamental reasonsthecompanyattainedandhas sustaineditssuccess.Itiswitha consistentmessagetoperformwith integrityandsucceedonmeritthrough thequalityofthework.

Asaresult,AxeaSolutionsmaintainsits commitmenttohelpingitsclients succeedfinanciallywhiledelivering solutionsinstreamlinedprocesseswithin therevenuecycle.Thehealthcare industryandtechnologieshaveseena dynamicshiftinthepost-pandemicera. Duetoitsstaunchvision,thecompany remainsstrongandsuccessful.

Thecompanymaintainsitsclientfocusedapproach,withaloyalcustomer base.Ithasexperiencedsolidrevenue growthwithinthehealthcarespaceandis expandingoutsideofhealthcare.

Susansays,"Axeamaintainsitssimple andclearcorporatevision;toprovide superiorvalue-addedservicesby listeningtoandmeetingclients'needs, guidedbyacommitmenttointegrity."

Astepahead

"If you are the smartest person in the room, change rooms."

Healthcarerulesandregulationscontinue tochangeatarapidpaceand implementingchangeswithina healthcarecontinuumisoftenalong, arduoustask.Nevertheless,thecompany isatrustedpartnerthatconsistently

deliversresults.

Susaniscommittedtoprovidingservices thatsupporttherevenuecyclewhile beingaresourceforthosewithinand newintheindustry

Thecompanyprovidesservicesinand aroundtheheartoftherevenuecycle. Susanadds,"Ourfocusisnotonadding servicelinesbutrathertofurtherexpand oursolutionstoreachandresolvethe clients'obstacles.Forexample, integratingourtwolegacyplatforms, AxeaAcademyandAccuTrend,to expandclientsupportandautomation."

Iflifewasabook?

"Pivot:Liferequiresustochangeand adapttoourenvironmentonaregular basis.Theworldofhealthcareisno exception.Going"Pro"atone'sabilityto pivotwillservethemwellinlife."

Awordofadviceforthebudding entrepreneurs

Susanadvisesemergingentrepreneursto tryandfindamentorintheirindustryfor wisecounsel.Withconstant technologicaldevelopments,staying abreastofinnovationandindustry changesiscritical.

Shesays,"Alwaysremaincurious--A mindsetoflifelonglearningisparamount whilerealizingonecanneverasktoo manyquestions.Itiscriticaltoremember thatpatienceisavirtue;attainingone's professionalgoalsinanyfieldtakestime toachieve.Continualprofessional developmentisvital,asisembracing learningopportunitiesthatpresent themselves.Keepyourmindopento businesspossibilities;oneneverknows thepathtowhichanopportunitymay lead,thepeopleonemayencounter,and expandingknowledge.

7 SEO

STRATEGIES TO SCALE

Searchengineoptimization,

sometimesknownasSEO StrategiestoScaleYourCreative Business,isanessentialcomponentof keepingarobustpresenceonthe internet.UnderstandingSEObest practicesandusingthemtogetabetter rankinginsearchenginesisoneofthe mosteffectivewaystoboostthe performanceofyourcompanyand attractmorecustomersintoday’s increasinglydigitalenvironment.

Hereare7SEOStrategiestoScale YourCreativeBusiness:

1.ConsiderConductingaStudyon YourDemographic

Knowingjusthowtoappealtoyour targetmarketisoneoftheessential methodstobroadenyourreach.Thisis oneofthekeytechniques.This requireshavingagraspofthelanguage thatisspokeninthemarketSEO StrategiestoScaleYourCreative Business.

High-rankingwebsitestakeuseof keywords.Peoplesearchforagoodor serviceusingcertainwordsand phrasesthatarereferredtoas keywords.Carryoutsomestudieson keywordstofindoutwhichonesare usedthemostofteninyourregion.

2.MakeYourSiteMobileFriendly

Whenitcomestosearchengine rankings,awebsitethatisuser-friendly onmobiledevicesismorelikelytoget ahigherpagepositionthanonethatis not.Thismightbeasstraightforward asselectingaresponsiveplatform insidethewebsitebuilderthatyouare using.Simplymakesurethatthe functionalitydoesnotdifferbetween thedesktopandmobileversionsof yoursite.

SEOStrategiestoScaleYourCreative Business

StudyonYourDemographic

PPCCampaignManagement

3.Backlinks

Whenitcomestohowhighlyyourank insearchresults,backlinksplaya significantrole.Reachingouttoother websitesthatprovidecontentand askingthemtolinktoyourworkisan effectivestrategyforaccomplishing thisgoal.Youmightalsogooutto websitesthatincludeinformationthat isnolongerrelevantandofferto replaceitwithyourcontentonthose websitesSEOStrategiestoScaleYour CreativeBusiness.

Yourwebsite’sperformanceislikelyto improveifsearchenginesdiscoverthat otherwebsitesareconnectingtothe materialthatyouhaveposted.Unless youalreadyhavelinkswithalarge numberofhigh-trafficwebsites, implementingthismethodwon’tbethe simplestthingyou’veeverdone. Despitethis,itisstillsomethingthat oughttobeattempted.

4.PPCCampaignManagement

Itishighlyrecommendedthatyougive employingaPPCmarketingfirmto handleyourpay-per-clickcampaigns seriousconsiderationifyouhavethe financialresourcestodoSEO StrategiestoScaleYourCreative Business.PPC(pay-per-click) advertisingrequiresbusinessestopaya feeeachtimeauserclicksononeof theironlineadvertisements.

Whenitcomestoincreasingthe numberofpeoplewhovisityour website,workingwithamarketingfirm mayhelpyoumakethemostof serviceslikeGoogleAdWordsand Bingadvertisements.Thesecampaigns maybekeptorganizedbyamarketing firm,andthedatatheyprovidecanbe analyzedtodevelopevenmore effectivemarketingstrategiesforthe

future.

5.DevelopContentThatIsMore Targeted

Thereisawidevarietyoftacticsthat mayassistyouinclimbinghigherin thesearchenginerankings; nevertheless,noneofthemareas effectiveaswebsitesthatprovidetheir customerbasewithmaterialthatis specificandin-depth.You’llhavea greaterchanceofrankingonsearch enginesifyoudevelophigh-quality contentandgiveSEOStrategiesto ScaleYourCreativeBusinesssome considerationintheproductionofthat material.

SearchenginessuchasGooglecan determinewhetheranindividualis onlyattemptingtogametheranking systemfortheirbenefit.Instead,you shouldconcentrateonproducing contentthatisbothvaluableand appealingtoyouraudience.

6.InternalLinking

Yourwebsitemustbeuser-friendly, whichmeansthatallofthepages shouldbewell-organizedandsimpleto navigate.Includinginternallinkson yourwebsiteisonestrategyyoucan usetoboostthenumberofpeople seeingeachpageonyoursiteSEO StrategiestoScaleYourCreative Business.Forinstance,ifyouwanta visitortoberedirectedfromthehome pagetothecontactpage,youmight includealinkonthehomepagethat reads“clickhere.”Whenthenumber ofvisitsacrossdifferentpagesonyour websiteisdistributedevenly,it demonstratestosearchenginesthatthe materialyouareshowingisofhigh quality

7.MakeUseOfAnchorText

Anchortextisthetextthatmaybe clickedonandservesthefunctionofa link.Usinganchortextisa

straightforwardSEOtacticthat,when usedcorrectly,hasthepotentialtohave asignificantimpactonSEOStrategies toScaleYourCreativeBusiness.When readersseelengthylinks,theyoften navigateawayfromthecontentor perhapsgiveupreadingitentirely Anchortextgivestheimpressionthat yourmaterialismoresmoothandmore orderedthanitis.Thisenhancesthe

userexperienceandreducesthe likelihoodthatyourcustomerbasewill misstheessenceoftheinformation youprovide.

Conclusion

Ifyouputtheprecedingseven suggestionsintoaction,youwill positionyourselftogetahighranking onsearchengines.