The Most Influential Women To Watch In 2023

From Editor’ s Desk

Anyone can hold the helm when the sea is calm.

- Publilius Syrus

Butthetruetestiswhenyoucanseeastormcoming,whenthesearoarswithitswildest

roar,andtriestoengulfyouwithallitsmight.ThatiswhentheGodsarelookingatyou controllingtheshipandgettingthrough.

FeaturingforCIOWomenMagazine’sthisspecialeditionarethestoriesofsuchastuteleaders. Forthecoverreadabout-

ElizabethCormier-Maybeganhercareerasamedicinalchemistspecializinginearlydiscovery oncologyattheNovartisInstituteforBiomedicalResearch.Sheleftthelabbecauseshefelttoofar awayfromthepatient.Instead,shewantedtobringtangible,meaningfulchangetothehealthcare journey.Foralmost20yearsshe’sbeendevelopingnewmarkets,products,andcompanies—with onegoal:tointroducenoveloptionsandtechnologiesthatenhancepatientexperiencesandsave lives.

ForElizabeth,successisdefinedbybuildingnotjustacompanyorsuiteofcompanies,butaselffundingecosystemthatsimultaneouslyempowersphysicianswithbest-in-classproducts,patients withdata-driventoolsthatunlockselfandhealthcarelearningalongwithpassiverevenue,and partnersthathelptodecentralizecaresothatanyonecanaccessandaffordcarewithoutthedelays andhurdlesofthecurrentsystem.And,yes,thisispossible.Accordingtoher,theconstructionof suchanecosystemhasalreadybegun.

Dr.ShivagamiGuganisaTechnologyTransformationLeaderwithinternationalexperiencein buildingDigitalstrategies,ITstrategies,deliveringlargeprogramsandportfolios,software engineering,service&infrastructure/cloudmanagement,operations,sitereliabilityengineering,and servicedeliveryincomplex,large-scale,mission-criticalITenvironments.Hercorestrengthsare towardsfuelingbusinessgrowththroughTechnology,InnovationandDigitalTransformation.

Shespecializesindeliveringabroadrangeofcomplex,multi-disciplinaryprogramsDigital TransformationStrategies,applicationdevelopment,security,andinfrastructureinitiativesacross large,cross-functional,andmulti-culturalteams.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PRNewsSection

TLGPresident&CEOTinoMantella

Recognizedas2023GeorgiaTitan100 forSecondConsecutiveYear

TitanCEOandheadlinesponsorWipfli LLParepleasedtoannounceTino Mantella,President&CEO,Turknett LeadershipGroup(TLG),asa2023 GeorgiaTitan100forthesecond consecutiveyear.TheTitan100 programrecognizesGeorgia’sTop100 CEO’s&C-levelexecutives.Theyare thearea’smostaccomplishedbusiness leadersintheirindustryusingcriteria thatincludesdemonstratingexceptional leadership,vision,andpassion. Collectivelythe2023GeorgiaTitan100 andtheircompaniesemployupwardsof 118,000individualsandgenerateover $36billioninannualrevenues.This year’shonoreeswillbepublishedina limited-editionTitan100bookand profiledexclusivelyonline.Theywillbe honoredatanawardsceremonyonApril 27th,2023andwillbegiventhe opportunitytointeractandconnect multipletimesthroughouttheyearwith theirfellowTitans.

“TheTitan100arechangingtheway thatbusinessisdoneinGeorgia.These preeminentleadershavebuilta distinguishedreputationthatis unrivaledandpreeminentintheirfield. WeproudlyrecognizetheTitan100for theireffortstoshapethefutureofthe Georgiabusinesscommunity Their achievementscreateaprofoundimpact thatmakesanextraordinarydifference fortheircustomersandclientsacross thenation.”saysJaimeZawmon, PresidentofTitanCEO.

TinoMantellajoinedTLGasPresident andCEOinOctoberof2018.Overthe courseofhiscareer,hehasledsomeof thenation’slargestnon-profit organizationsaswellasfor-profit companiesindiversifiedfieldssuchas humanandsocialservices,health,and technology

Underhisguidance,theTechnology AssociationofGeorgiaandtheYMCA ofMetropolitanChicagobecamethe largestinstitutionsoftheirkindin NorthAmerica.Histrackrecordof acceleratingimpactrelatedtothelives ofpeople,thecongruityofteams,and theeffectivenessoforganizationsis evidentinhisnationallyrecognized reputationofbeingaversatile, innovativeleader.Hiscurrentfocusis onseeingthatTLG’smissionof ‘spreadingleadershipcharacteraround theglobe’iscarriedouttoitsfullest extenttoimpactthegreatestnumberof peopleandleaders.

“Iamhonoredtoagainbeselectedasa Titan,”saysTino.“Myexperience participatinginthe2022programwas enrichingandrewarding.MostofallI appreciatedtheopportunitytomeet andlearnfromtheotherTitans.Ilook forwardtoengagingwiththeclassof ‘23’.”

TinowillbehonoredattheTitan100 awardseventonApril27th,2023at ZooAtlanta:SavannaHall.Oneofthe city’smosttreasuredhistoricbuildings, the1921buildinghasbeenrevitalized byZooAtlantaforitsnewlifetoday AshomeoftheAtlantaCycloramafor morethan90years,thebuildingis

famousforitsgrandscaleand neoclassicalarchitecture.Thisunique cocktail-styleawardseventwillgather 100TitansofIndustryandtheirguests foraneveningunlikeanythingthat existsintheGeorgiabusiness community

“Onbehalfofallthepartnersand associatesatWipfliwecongratulateall theTitan100winners.It’sanhonorto recognizethisdiversegroupofleaders intheAtlantacommunity We appreciatethelastingimpacteach leaderhasmade,andcontinuesto make,inbuildingorganizationsof significancebothinAtlantaand abroad.Youringenuityandcreativity havesetyouapart,andthehonorof beingseenasanindustryTitanis richlydeserved,”saysBillBoucher, PartneratWipfli.

AboutTurknettLeadershipGroup

TurknettLeadershipGroup(TLG)isa leadershipdevelopmentfirmlocatedin Atlanta,Georgia.FoundedbyBoband LynTurknettin1987,TLGhasbeen providingtimelyleadership developmentservicesfor35years.The TurknettLeadershipCharacterModel createsthefoundationforallTLG serviceofferings.TLGhasworked withthousandsofindividuals,teams, andcompaniestohelpthemunleash theirfullpotential.Tolearnmoreabout TurknettLeadershipGroupandhow wecanhelp,pleasevisit www.turknett.com.

C O N T

5 Predictions For The Evolution Of Telemedicine

Harbour Bridge- The National Icon Of Australia!

Marilyn Monroe - The Heartbeat of Millions!

TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career

Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffort sheputinwasthedrivingforcebehind hermeteoricclimbtosuperstardom. "Shehadapassiontoimproveherself byreadingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood.

Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

Leading the Path of Early & Safe Diagnosis

Elizabeth Cormier-May | CEO

Womenhavebeenlongunder-representedinthe healthcaresector.,ElizabethCormier-May planstochangethatbyradicallyimprovingthe detection,diagnosisandtreatmentofwomen'shealthrelateddiseases.WhileElizabethleadsMammogenasthe CEO,she'salsotheSeniorVPandChiefCommercial OfficerofIVBioHoldings(IVBH),workingalongsideher partnerIVBHFounder&CEOMartinKeiser.Withher vision,sheplanstomakeearly&safediagnosisofwomenrelateddiseasesmoreofaneverydayreality.

FeaturedinthisissueofCIOWomenisElizabethCormierMay,TheMostInfluentialWomenToWatchin2022.

LeadingtheWay-

Elizabethbeganhercareerasamedicinalchemist specializinginearlydiscoveryoncologyattheNovartis InstituteforBiomedicalResearch.Sheleftthelabbecause shefelttoofarawayfromthepatient.Instead,shewanted tobringtangible,meaningfulchangetothehealthcare journey.Foralmost20yearsshe'sbeendevelopingnew markets,products,andcompanies—withonegoal:to introducenoveloptionsandtechnologiesthatenhance patientexperiencesandsavelives.

Forwomenwhoseliveshavebeenaffectedbyfemale cancers,everynewdaycomeswithafearthatitmayreturn. Elizabethaimstoclosethegapbetweenscienceand supportbystartinganewconversationaboutthefears, anxieties,depression,maritalchallenges,andbodyshame issuesthatgohandinhandwithbreastcancer.Atthesame time,sheplanstoformastrongnewcommunitywiththe powertomakearealdifference.

HerKeyAchievements:

ForElizabeth,successisdefinedbybuildingnotjusta companyorsuiteofcompanies,butaself-funding ecosystemthatsimultaneouslyempowersphysicianswith best-in-classproducts,patientswithdata-driventoolsthat unlockselfandhealthcarelearningalongwithpassive revenue,andpartnersthathelptodecentralizecaresothat anyonecanaccessandaffordcarewithoutthedelaysand hurdlesofthecurrentsystem.And,yes,thisispossible. Accordingtoher,theconstructionofsuchanecosystemhas alreadybegun.

BuildinganEfficientTeam-

“I would say that the Golden Rule applies here.”

Toleadateamtoasuccessfultomorrowrequiresevery ounceofleadership,butmoreimportantly,itrequiresoneto

beconstantlyhumbleandrespectful.Aruleofthumb

Elizabethswearsbyistreatingothersthesamewayyou wanttobetreated.

Shedoesherbesttocreateanenvironmentoftransparency andrespect.Elizabethalsoinsistsonholdingpeople accountable,herselfincluded.Thismeansthatnotevery conversationiseasy.Inthosemoments,shefocuseson respectandalwaysbringsitbacktotheirlargergoal. AccordingtoElizabeth,

“If everyone doesn't commit to our mission, then women will continue to die from a disease process that we could have changed.”

WordsOfEncouragementForBuddingEntrepreneurs?

Foranyonewhowantstobecomeanentrepreneur, Elizabeth'smostimportantpieceofadviceistodreambig andlistentoyourgut.Ifyouknowyoucanexecuteanidea orinnovation,thendoNOTletotherstellyouthatyou cannot.Deviseyourplan,surroundyourselfwithpeople whobelieveinyouandyourvision,andDONOTQUIT!

“Expect failure, expect No's, expect others' doubt in your ability or idea, and use all of those things to fuel your passion and to make you work smarter to prove them wrong.”

“If everyone doesn't commit to our mission, then women will continue to die from a disease process that we could have changed.”

HowtheHealthcareIndustryisTakingaNewShape withDigitization-

Likemanyotherindustries,digitizationisalsomovingtoa morecentralpositioninthehealthcareindustry—aswell asafarmoreprominentpositionwithinthedailyfocuson theaverageconsumer.Fromthenearly1billionpeople utilizingwearablesaspartoftheirjourneytothevast integrationoftelehealth,ourindustryneedstoadapttothis new"normal"ofthedigitizationofpatientcare.

Asprecisionhealthcarebecomesincreasinglymore important,publicized,andfunded,thosewhoembrace digitizationandcreatenewactionableinsightsthatwere formerlyunobtainableforconsumers,patientsand providerswillbecomethenewleadersinthisspace.

It'widelyagreeduponthatthegenomeitselfdoesnot containenoughinformationorpredictivevaluetoachieve populousprecisionhealthatscale,butthisinformation— inconjunctionwithourdailydecisions(whichareroutinely recordedinourwearablesandapps)—isbeginningto unlockparadigm-shiftingvalue.

Bysecurelygathering,assembling,indexing,andanalyzing thelongitudinaldatathatweallcreateeverymomentof eachday,we'rebeginningtoshednewlightonhowthe traditionalpiecesofmedicinefittogetherintotheoverall puzzleofaperson'suniquehealthandwellnessjourney Doingthisinawaythateliminatestheinvisibleline betweenbeingapatientandbeingaconsumerisof paramountimportance,andthat'sexactlywhatDragonfly DataVentures(DDV)isdoing.

This,combinedwithshiftingthebusinessmodelstoincite ownershipovertheresultingdataassetfora patient/consumer,whileprovidingengagingand incentivizinguserexperiences,ispreciselywhatDDVis building.Digitizationthroughthislensshiftshowwe interactwithourselves,ourproviders,ourcommunities,and ourtechnology Thisiswhatwillunlockpopulousprecision healthcareatscaleforthefirsttimeever

TheCompany:

IVBioHoldingsisabio-platformthatconceives,creates andscalesfirst-generationprecisionhealthsolutionsthat radicallyimprovethedetection,diagnosisandtreatmentof disease.Itsnoveldistributed-companymodelisdefinedby speed,efficiencyandriskmanagement,madepossible throughadvanceddatascience,exponentialtechnologies, powerfulpartnerships,andseveraldecadesofcombined multi-disciplinaryexpertise.ThecurrentIVBHecosystem consistsofthreetransformativebiostartups:LiquidLung, Inc.;HepGene,Inc.;andMammogen,Inc.—focusedon pulmonarydisease,metabolicdiseaseandwomen'shealth, respectively.Thetechnologiesindevelopmentacrossthis familyofcompaniescompriseeightfirst-in-class,patented andpatent-pendingnoninvasive,clinical-stagediagnostics forearlierandmoreprecisedetection,diagnosisand treatmentoflungcancer,non-alcoholicfattyliverdisease andbreastcancer

SinceIVBH'sfoundingin2018,itsuniqueattributehas beentheabilitytokeenlyidentifyfailpointsinhealth standards-of-care,focusingitsR&Deffortsinuntapped segmentsofthemarket,andquicklyscalingnovel innovations.

Onamissiontoimprovetheearlydetection,diagnosis,and treatmentofwomen-centereddiseases,Mammogenis startingwithitsgenTRU™suiteofbreastdiagnostics.

Thetwoearlydetectiontestswithinthisflagshipprogram arebasedon26mRNAbiomarkers.Thecompany's innovativemulti-geneexpressionsignaturestranslateto noninvasiveandpainlessdiagnosticsthatarepoisedto

“Expect failure, expect No's, expect others' doubt in your ability or idea, and use all of those things to fuel your passion and to make you work smarter to prove them wrong.”

bringregularandaccuratescreeningtowomenwhoare underservedbycurrentguidelines.ThegenTRU™Msuite ofproductshavebeenvalidatedonbothbloodandsaliva andofferbest-in-classperformance.

Ultimately,thegoalistooffereverywoman,regardlessof theirage,background,financialsituationorgenetics,a chanceatanearlyandsafediagnosis,whichwillpotentially savemillionsoflives.

“Nothing we do at Mammogen is traditional; everything is, by design, inventive.”

Hurdlesalongtheway:

LikeanygoodCEOandentrepreneur,Elizabethhasfailed, onsomelevel,atnearlyeverythingatleastonce.

Learningfromthosefailuresandtranslatingtheminto somethingfarmorepowerfulandbigistoLizthemost importantpartofsuccess.Elizabeth'sbiggestfailure, however,wasthinking(andactuallybelieving)thatshe neededto,orevencould,handleeverythingonherown. Shehascometoanunderstandingthatsurroundingherself withpeoplefarsmarter,andthenacknowledgingthose peoplefortheircontributions,issomuchmoreimpactful thantryingtohandleandexecuteeverythingherself. Havingadoing-everything-by-yourselfmindsetisneither sustainablenorscalable,andwillalwaysleadtoultimate failure.

“Accepting, incorporating, and celebrating the talents of others is central to success.”

Products&Services:

Mammogenisonamissiontoimprovetheearlydetection, diagnosis,andtreatmentofwomen'sailments.Thismission startswithitsgenTRU™suiteofbreastdiagnostics. Mammogenofferstwoearlydetectiontestswithinits flagshipprogram.Thesearebasedon26mRNA biomarkers.

ThefirsttestisgenTRU™-EDT(EarlyDetectionTest). Thisisanoninvasive,simplebloodtestdesigned specificallytogetwomennotcurrentlyeligibleforimaging

scheduledformammogramsearlierandmoreoften.This willhelpdiagnosebreastcanceratitsearlieststages.

ThesecondisgenTRU™-PID(PostImagingDiagnostic). Thistestisdesignedtopreventwomenfromhaving unnecessaryinvasivebreastbiopsies.ThegenTRU™suite ofproductshavebeenvalidatedonbothbloodandsaliva andofferbest-in-classperformance.Thefocusof2022is continuingtheirclinicaldevelopmentandgettingto commercializationasquicklyaspossiblesothatearly breastcancerdetectionbecomesarealityforthe96million womenwhowouldgreatlybenefitfromthesetests. Mammogen'sinnovativemulti-geneexpressionsignatureis notonlynoninvasiveandpainless,butit'salsopoisedto bringregularandaccuratescreeningtowomenunderserved bycurrentguidelines.Thetechnologyhasthepotentialto reducefalsenegativesandincreaseearlyscreeningamong women.Itcanalsoreducefalsepositivesandallowforthe safemonitoringofsuspiciousnodules.

Ultimately,thegoalistooffereverywoman,regardlessof age,background,financialsituation,orgenetics,achanceat earlyandsafediagnosis,potentiallysavingmillionsof lives,saysElizabeth.

“Accepting, incorporating, and celebrating the talents of others is central to success.”

Dr. Shiv G g

vagami gan Dr. Shivagami Gugan

Technology Transformation Leader

Dr.ShivagamiGuganisaTechnology TransformationLeaderwithinternational experienceinbuildingDigitalstrategies,IT strategies,deliveringlargeprogramsandportfolios, softwareengineering,service&infrastructure/cloud management,operations,sitereliabilityengineering,and servicedeliveryincomplex,large-scale,mission-criticalIT environments.Hercorestrengthsaretowardsfueling businessgrowththroughTechnology,Innovationand DigitalTransformation.

Shespecializesindeliveringabroadrangeofcomplex, multi-disciplinaryprogramsDigitalTransformation Strategies,applicationdevelopment,security,and infrastructureinitiativesacrosslarge,cross-functional,and multi-culturalteams.In2021,shewasrecognizedbythe GovernmentofIndia asan“Outstandingprofessional AchievementinTechnologyInnovationand ContributionstowardsNationBuilding”andwas awardedinthe62ndNationalSummitofAtmanirbhar Bharat:VisionofNewIndiasummit..

AsHeadofSoftwareEngineeringandlaterasHeadofSite ReliabilityEngineeringandDevOpsattheEmiratesGroup IT,sheledseveralTechnologyTransformationprogramson Agileteamtransformations,Cloudmigrations,DevSecOps implementations,andBuildingmodernarchitecturesto deliveromnichannelconsumerexperiences.The infrastructureandapplicationmodernizationprogramsin theareaswhichweretargetedfortransformationyieldedup to30%engineeringefficienciesand4Xtimestime-tomarketimprovements.

Gatheringfromherrichexperienceofrunninglarge Technologylandscapesconsistingofmorethan1000 applications,hostedinon-premdatacentersandonpublic clouds,andsupportingmorethan440+international locations,sheauthoredthe“SiteReliabilityEngineering Practitionercourse”fortheDevOpsInstitute.BeingaData Engineeratheart,shecontinuestobuildcloud,data, integration,devops,machinelearningandadvanced analyticaltransformations.

Herprimarymotiveistoseeorganizationstransformin spiritdeliveringtruebusinessvalueandahighercustomer CSATscore

TheStepstoSuccess-

MathematicsandAnalyticswereShivagami'sareasof interest,anditwasano-brainerthatsheselectedher undergraduatecourseincomputerengineering.

“WhenIwasincollege,theInternetwasinitsinfancy,and wewroteprogramsinFortranandCobolonshared computers.Istillrememberridingabikeat4.30AMinthe morningtogetsometimeinthecollegecomputerlaband thenstraightattendingclassesfrom7AM.Fromthosedays, Ihaveseenthatitisgoodtohaveagoal,andworkona plantoachievethegoal.”,saysDr.Shivagami.

Andthechallengestoreachtheheightsofsuccess?

Working women have faced typical problems during the initial years of their careers.

“Ihavediscussedwithmy fellowwomeninTechnology, fromothergeographiesandhavebeenawe-struckthatour challengesaresimilarirrespectiveofwhichcountryorwhat backgroundeachofuscomesfrom.Icallitacircus-the “work-lifecircus”andtheimportanceofbuildingahealthy balance cannotbeunderstated.Thischangesforthebetter whenkidsgrow-up,buttheinitialyearsofchildbearing andchildrearingareverychallengingforawomanbothat homeandattheworkfront.AonestageIhaveevenfeltan exasperationaseveryoneseemstobeaskingforyourtime.

Forme,ithasalwaysbeenaboutprioritizingmytimebased onwhoneedsitthemost,andwhatisurgentandimportant froma“family”pointofview.It'saboutplanningforthe week,andprioritizingfamilyandwork–forexample, checktheparent-teachermeeting,hospitalvisitforyour agingfather,andtheclashingofficemeetingstomakethe call. Unfortunately,thereisnomagicbullettosolvethese challenges.

Thosedaysweretough,therewasnothinglikeworking fromhomeorhavingflexiblehours.Irememberevenjust beforethepandemicstruck,Iusedtoleavehomeeveryday morningat7.30sharpfortheseniormanagementstand-up at8AM.Sincethepandemic,timeshavechanged,anditis muchbettertomanagethework-lifecircus.Ithinkahybrid workfromhomewillhaveasocietalimpactforthepositive sideforchildrenwell-beingandabetterfamilylife.

Ontheworkfront,theinitialyearswereaboutestablishing myselfamongstcolleaguesasbeinghelpful,empathetic, trustworthy,andcompetent.Manyofmycolleaguesfrom myinitialyearsarestillmygoodfriends.”,tellsDr Shivagami. It's really about how well the contributions, presence, and perspectives of different groups of people are valued and

DisruptingtheTraditionalWays-Womenin Technology-

integrated with the workspace. Diversity brings in different perspectives and this leads to innovation.

“AsaWomaninTechnology,Ifeelwecandomorein termsofhavingwomeninleadershiproles.Oflate,Ido seethenumberofwomenprogrammersincreasing whichisapositivetrend,butthereisnoproportionate growthintheleadershiprungsoftechnology.Women makeuparoundhalfofthepopulation,anditdoesn't makesensethatthereisanegligiblerepresentationatthe seniorlevels.

Ialsothinkwomencanhelpfellowwomenbybuilding asisterhoodnetworktomentoreachotherandbreakthe unconsciousbiasthatoftenexists.Thesebarriersare self-madeandcanbebrokendownbyconsistently workingwithaplan.Ithelpstobuildagoodnetworkof friends,neighbors,andfamily,andnothesitatein approachingthemandtakingtheirhelpwhenweneedit. Societyisquitehelpfulforaworkingwoman,provided weareopentoseekinghelp.”

Working women have faced typical problems during the initial years of their careers.

TheBigDifference-

“Ithinkwomenareeventodayheldtoadifferentstandard. Womenthemselveswanttobetreatedspecial.Ihaveseen womenwhoareeithertooloudortoosoft.Theyareseenas beingtooemotionalornotemotionalenough.Thereare severalbadgesthataregiventowomen,it'sdisconcerting becauseyoufeelit.It'stheenvironmentwelivein,whether welikeitornot.Andthisrangesfromeverybusinessevent yougoto,toeverysocialeventyougoto,andtherehasto beaconstantconsciouspullforeveryonetonotletthisbias steepin.AsawomaninTechnology,Icanadvisethatifwe consistentlyandsystematicallyworkonlearningandbeing innovative,wekeepourknowledgewiththetechnology advancementsandcontributebeyondourjobprofile withoutlookingforquickresults–wecanbreaktheglass ceiling.It'saglassceilingafterall–andcompaniesareall changingforthebetterinbreakingthisbias.”,explainsDr Shivagami.

WhatisLeadershipAllAbout?

“Ithinkthefundamentalroleofaleaderistolookforways toshapethedecadesahead,notjustreacttothepresent state,toempoweryourteamtoacceptthediscomfortof disruptions.Whenyougrowuptheladder,itistruethatyou startfeelinglonely.Mostofthethingsyouhandleare people-confidentialorbusinessconfidential,soit's necessarytohaveincrediblecourage.Youneedtohavea backbone,stayfocussed,learnyoursubjectmatter continuously,andexecutefromalong-termvisionforthe company

ThereareafewfundamentalmantrasthatIhavefollowed whichhavebeensuccessfulforme.Aleaderneednotbea superwomanwhoknowsitall.Sheissomeonewhohasthe TRUSToftheteam,andwhorespectstheteam,andfirmly believesthatthecollectivewisdomoftheteamisfar superiorthatthewisdomofoneperson

Shivagami Gugan's 20 years celebration at Emirates Group she had a huge Team following and

It's really about how well the contributions, presence, and perspectives of different groups of people are valued and integrated with the workspace. Diversity brings in different perspectives and this leads to innovation.

Being a popular "People and Technology" leader, and mentored several engineers

Group IT

Theprimarydutyofaleaderontheteamfrontistomake surethattheteamhasclarityinthevisionandismotivated. Thereisnoneedtomicro-guidetheteam,beclosely alignedtocoachthem,andremoveimpedimentsthatthe teamhasitbeyondthecircleofinfluence.

Theotherkeyfacetistohavetheabilitytoidentifyquiet quittersorthepeoplewhoaredisengagedtogobeyondthe callofduty.Onceyoubuildateamwithmutualtrustand discretionaryeffort,asaleaderyoucanwatchtheteam deliveramazinglywelloncetheyarerightlyempowered.”, illustratesShivagami.

The5MantrasofSuccess!

Themantrasforsuccessarecontext-boundandshould makesensetoyourcontext.Formemycoremantrasare:

Integrity

Thecompassofapersonisthecoreintegrity,atworkor outsidework.Aristotlesaidleadershipcannotoccurinthe absenceofthreethings—logos,pathos,andethos.Logosis logic—makingarationalappeal.Pathosis emotion—makinganargumentthatresonateswithpeople onanemotionallevel.Ethosissupercriticallyimportant, ethosischaracter.Iftheteamdoesn'ttrusttheleader becausetheyhaveshownalackofcharacter,theyareless likelytofollowthemandembracetheirideas.Evenifthey do,itwillbeduetofear,withashallowcommitment.

CompetenceandConfidence

Aleaderhastobecompetentinhisfieldandbuildupthe couragetospeakuptheideas.This

adviceisalongthelinesofwhatWhartonprofessorAdamGrantwroteinhisbestselling book,Originals.Aleaderoriginallyisapersonwho“championsasetofnovelideasthat goagainstthegrainbutultimatelymakethingsbetter”.Theirideasmaybepriceless, butitisstillmeaninglessunlesstheycanadvocatetheideaseffectively.

NeverStopLearning

Tochallengethestatusquoandremaincompetitiveyouwillneedknowledge.With Technologychangingatatrail-blazingspeed,thereisaneedtoconstantlyunlearn, relearnandreinventyourself.

Building

Buildingagoodnetworkandnurturingthesameisimportantforachievingmeaningful success.Beinghumbleandhelpfulandgeneroushelpsinbuildinglong-termnetworks andthismantraisapplicableasmuchtopersonalsuccessasitistoprofessionalsuccess.

ClosingRemarks

Shivagamisuggeststhathavingclarityinthegoals,believinginafewcorevaluesinlife andconstantlyadaptingandlearningandbeingempatheticanddiligentwillleadto happinessandfullfillmentinlife.Successisaby-productthatwillcomealong.

NetworksandEmpathisingpeople

Speaker on Digital Transformation at Startup India Event in Dubai

HARBOUR BRID

The National Icon of Australia!

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry Taxi

Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD)

NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts.

Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

7.Admirethesunriseorsunsetfromthe HarbourBridge.

THINGSNOTTODO

1.Goingonastrollwithoutatourguide

2.Stayingoutlateatnight.

3.Attemptingtoenterthewater

BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise.

TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

4.3-HourCatamaranWhaleWatching Tour

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

6.CLIMBtothehighestarchofthe HarbourBridge.

1.HarborCruisewithLunchBuffet

2.HarborCruisewithPremium3CourseDinner

5.HarbourE-BikeTourGuided

3.Open-TopBigBusHop-onHop-off Tour

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus.

Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid. Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourTopDeckLunch Cruise

Telehealthisanareaofbusiness thatPredictionsforthe EvolutionofTelemedicine havealotofpotential.Asafirststep,it couldgivemedicalcaretopeoplewho wouldn’thavehaditotherwise.But,as thesepredictionswillshow,those aren’ttheonlybenefits.Herearefive thingsthatarelikelytochangehow telehealthworksinthefuture.

Hereare5Predictionsforthe EvolutionofTelemedicinein2023:

1.MoreVirtualClinicalTrials

Intheearlystagesofaclinicaltrial, oneofthechallengesistofindenough peopletotakepartinPredictionsfor theEvolutionofTelemedicine.Most adstellyoubrieflywhatyouhavetodo toparticipateandhowmuchmoney you’llgetinreturn.Peoplewhotake partinclinicaltrialscanquitatany time,whichisanotherproblem.

Researchalsoshowsthatsome diseasesordrugsneedmorepeopleto takepartinclinicaltrialsthanothers.

Forexample,onearticlesaidthat clinicaltrialrecruitersgetan averageof275patientsfora cardiovasculartrialbutonly20for acancerstudy

Moreso-calledvirtualclinical trialsarealreadybeingdone becauseoftelemedicine.Theylet thepeoplewhotakepartstayat homemostofthetimewhilethey weardevicesthatcanbewatched fromafar.Also,theremote monitoringtoolscouldmakeit easiertospotchangesfromthe baselinereadingsofapatient, especiallyiftheyshowmetrics overtimeofPredictionsforthe EvolutionofTelemedicine.

Itseemsverylikelythat telemedicinewillhelpclinical trialsmoveforwardbymakingit easiertofindpatients.Because everythingisvirtual,itcouldalso meanthatrecruitersarelesslimited bywheretheycanwork.

2.Telemedicinewillmakethe relationshipbetweendoctorsand patientsstronger.

Somepeoplewhodon’tliketelemedicine saythatdoctorscan’tgivetheirpatients thecaretheyneediftheyaren’tinthe sameroom.Otherstalkabouthowitputs moredistancebetweenthepatientandthe provider.Butyoumightnoticethat technologyismakingiteasierfordoctors andpatientstogetalongwitheachother

People’sfeelingsaboutdirect-toconsumerdoctorvisitswerelookedinto ina2017study.Itwasfoundthat56 percentofthepeoplewhofilledoutthe surveythoughtitwasimportanttohavea relationshipwiththedoctorswhoprovide carethroughPredictionsfortheEvolution ofTelemedicine.

Maybethat’swhyHeal,anewcompany inLosAngelesthatsendsdoctorsto patients’homes,willsoonoffera telemedicineservicetogowithitshouse callmodel.It’smostlyforpeoplewith long-termhealthproblems,notforpeople whoneedurgentcare.

Morespecifically,aninterfacecalledthe HealHubletsyouseeupdatedpatient datalikebloodpressureandheartrate. Then,ifyouseeascarychangeinthe numbers,youcancallthepatientandtell themtocomeinforaface-to-facevisitor makeachangetoavoidahealthdisaster

PredictionsfortheEvolutionof Telemedicine

Thechallengeistofindenoughpeople EvolutionofTelemedicine

Peoplewhothoughtthattelemedicine servicesdidn’tdoenoughwillsoonsee that,insomecases,theycanhelpdoctors andpatientsgetalongbetter Thisis becauseofservicesliketheonethatHeal willsoonoffer Anotherthingtokeepin mindisthattelemedicinecanhelpcare teammembersworktogether,evenifthey

5 PREDICTIONS FOR THE EVOLUTION OF TELEMEDICINE

areindifferentstatesandtreating thesamepatient.So,patientscan getthebenefitswithouttravelingas much.

3.Peopleoftenusetelemedicineto stopthespreadofinfectious diseases.

Stoppingthespreadofinfectious diseasesisprobablyoneofthemost importantthingsyoudoatwork, andit’sprobablysomethingyou trainonallthetime.Because antibiotic-resistantbacteriaare becomingmorecommon,outbreaks inhospitalscanbeespeciallybad. Anotherimportantdevelopmentin PredictionsfortheEvolutionof Telemedicineistheuseof technologytocutdownon infectiousdiseaseproblemsby givingpeoplemoreaccesstoexpert advice.

TheUniversityofPittsburgh MedicalCenter(UPMC)joined forceswithIDConnect,acompany thatconnectshealthcarefacilities withexpertsininfectiousdiseases toPredictionsfortheEvolutionof Telemedicine.IDConnectworks withfivehospitalsinPennsylvania thatarenotpartoftheUPMC

healthsystem.Thecompanywants tostartbyfocusingonthemore than4,000acutecarehospitalsin theU.S.thathavelessthan300 beds.

Usingtelemedicineinthisway couldbeabighelpinimprovingthe wayinfectiousdiseasesaretreated. Becauseofthis,thepatientsinthese placesarelesslikelytohave problems.

4.Givingprisonersbetteraccess tohealthcare

Peopleoftenforgetaboutinmates’ healthcare,buttelemedicineis makingitaloteasierforpeoplein prisonstogetthecaretheyneed. Forexample,NewYorkCity’s systemhas55,000residentsperyear andusesabout30telemedicinehubs tocoordinatecarebetweenthe prisonsandhospitalsintheareaof PredictionsfortheEvolutionof Telemedicine.

Usingtelemedicineinthiswayis helpfulwheninmatesneedtosee specialistsbutcan’tgettothem easilyinotherways.Onedoctor whotreatspatientswith gastroenterologyinoneofOhio’s

29prisonssaysthatheseesabout150 prisonerseachyearthroughPredictions fortheEvolutionofTelemedicine.

5.Moreworkontelehealth platformsforchildren

Whentelehealthwasjustgetting started,someprovidersonlysaw adults.Telehealthoptionsforkidsare becomingmorecommon,anditlooks likethistrendwillkeepgoingto PredictionsfortheEvolutionof Telemedicine.

Earlyresultsfromastudythatisstill goingontolookattelemedicinefor high-riskpediatricpatientsshowthatit savestimeandcutsdownonin-person visits.Moreevidenceshowsthat healthcarefacilitiesarestartingtouse telemedicineforkids.Forexample,the CincinnatiChildren’sHospitaland Teledoc,atelemedicinecompany,just madeadealtomakeaplatformjustfor kids.

Ifthistrendkeepsgoing,itcouldgive youngpeoplemorechancestoget medicalcareathome,wheretheyfeel mostcomfortableandateasewith PredictionsfortheEvolutionof Telemedicine.