The Most Inspiring Women Leaders To Watch Out For 2023

Greatexecutivescontributetothesuccessofbusinesses.Inthehealthcareindustry,effectiveleadersinspire

peopletoperformtothebestoftheirabilitiesforthebenefitofpatients,theircoworkers,andthe organizationasawhole.

Althoughtheymayormaynotbenaturalleaders,nursemanagers,doctors,andhealthadministratorsoversee teamsandeverydayoperations.Whydosomepeoplemakebetterleadersthanothers?Doyouwanttoleadthe healthcareindustrywell?Theattributesandabilitiesyou'llneedtocarryoutthesetasksmakeforgreatleadersof thehealthcareindustry

FeaturingforCIOWomenMagazine’sthisissueofTheMostInspiringWomenLeaderstoWatchOutfor2023is thestoryofsuchavisionaryleader

FeaturingfortheCoverStoryis-

Patriciaisalifelonglearnerandaperfectionist.Sheconstantlyasks“why?”andattemptstolearninwhatevershe does.Sinceshewas12yearsold,shehasworked,firstasababysitterforneighborhoodkidsandlaterasacashier atneighborhoodgrocerystores.Shethenstartedworkingasasecretaryforhermother’srealestatecompany

Sheattendedtwodistincthighschools,onewasanacademyandtheotherwheresheattendedforhalfadayand thenspenttheotherhalfworkingforcredit.Shehadpreviouslyworkedataccountingfirms,officesupplystores, andevenBarnes&Noble.WhenB&Nrealizedthecaliberofherworkwhenshewasacashier,theyquickly elevatedhertothepostofmanager.

Dr.PriscillaSchelpisanaturalleader,whoisabletoinspireandmotivateotherstoworktowardsacommongoal. CIOWomenMagazineisproudtointroduceherasoneofTheMostInspiringWomenLeadersToWatchOutFor 2023.

Dr.Schelp’sstoryisgroundedinservicetoothers,avisionforagreaterfuturewithatenacitytogetthejobdone. Herstrengthslieinbreakingdownwalls,reframingtheissueforfreshthinking,andbringingpeopletogetherto createlong-lastingsolutions.

InordertofundthelaunchofOra,Bridecidedtoputherbakingskillstousebysellingcustombirthdaycakeson Facebookforashortperiodoftime.AfterlaunchingOra,sheadvertisedhernewbusinessonsocialmediaby sharingapostonherpersonalaccountinwhichsheofferedtoredesignfivehousesforfreesothatshecouldadd "beforeandafter"imagestoherportfolio.

ForOra'ssake,Brihadtolearntodoitallonherownsinceshewasaonemanshowwithoutabusinesspartner, investors,oractualmoneytoworkwith.

“Become the type of leader people would follow voluntarily, even if you had no title or position”

- Brian Tracy

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PR News Section

AmantyaTechnologiesRankedaLeader intheER&DServices–Telecommunications,SMECategory,in ZinnovZones’2022GlobalER&D ServicesRatings

Amantyahasbeendeclaredaleaderinthe SmallandMediumServicesProviders verticalinER&DServices–Telecommunicationssegmentandhasbeen rankedintheExecutiveZoneintheoverall ER&DcategoryinZinnovZones’annual ER&DServicesratings.

AmantyaTechnologiesInc.,aleading globalproductengineeringandsystem integrationcompany,announcedtodaythat ithasbeenrankedinthe‘LeadershipZone’ intheER&DServices–Telecommunicationsverticalandinthe ‘ExecutiveZone’intheoverallER&D ServicescategoryinZinnovZones’2022 GlobalER&DServicesRatings.

Theannualreportbytheprestigiousglobal managementconsultingandstrategy consultingfirmprovidesa360-degree evaluationofengineeringresearchand development(ER&D)serviceproviders, identifyingtheirexpertiseandscalability acrosskeymarketsandtechnologies,andis consideredanindustrystandard.The2022 studyevaluatedover75+topglobalservice providersacrossindustryverticalsand micro-verticalsfortheirdigitalengineering prowess.Theratingshavebeenassessedon multipledimensions,includingscalability, growthrate,innovationandIP,services capability,maturityofdeliveryandservices capabilities,ecosystemlinkages,and feedbackfromenterprisebuyers.

“Wearethrilledtoreceivethisrecognition andbeincludedinZinnovZones’ER&D Servicesratings.It’sahugehonortobe felicitatedbysuchaprestigiousbodyand

berecognizedforourstrongcapabilitiesto delivervalue-addedservicesandsolutionsinthe 5Gwirelessanddigitaldomains.Buildinga cultureofR&Danddisruptingnewtechnologies areattheheartofwhatwedoatAmantya.Our in-houseinnovations,5GSACore,5G Network-in-a-Box,and5Genterprisesolution, 5GAstra,areatestamenttothiscommitment.

Theratingacknowledgesourcontinuedability anddeepcommitmenttoexploringand disruptingcutting-edgetechnologiesthatdrive next-gendigitaltransformations.Overthepast fewyears,wehavepartneredwithsomeofthe bestcompaniesglobally,andourleadership positioninginZinnovER&DServicesreiterates ourgrowingstatureinthemarket.Welook forwardtoacceleratingandbroadeningour expertiseinemergingtechnologiesandbeinga frontrunnerinprovidingsolutionsthat transformeverydayexperiences,”saidAnuradha Gupta,CEO,AmantyaTechnologies,Inc.

Thecompanywasalsorecognizedas“Best SMEinTelecomEcosystem2022”atIndia MobileCongressand“MostPreferred WorkplaceinIT/ITES2022-23”byMarksmen Daily.

ToknowmoreaboutAmantyaTechnologiesand thecompany’scompleteecosystemof transformativesolutionsin5G,IoT,AIML, Digital,Cloud,andEdge,contact connect@amantyatech.com

AboutAmantyaTechnologies,Inc.

AmantyaTechnologiesisaleadingproduct engineeringandsystemintegrationcompany withoperationsintheUSA,Canada,andIndia (Gurugram,Bangalore&Nagpur).Aglobal organizationwithprovenexpertiseinnextgenerationtechnologieslike5G,IoT,AIML, edge,andcloudservices,Amantyaworkswith someoftheworld’sbestbrands,including Fortune500companies.

C O N T

Patricia

Baronowski-Schneider

E N T S

The Many First Women

Marilyn Monroe - The Heartbeat of Millions!

Making

Monuments

Harbour Bridge - The National Icon of Australia!

Interview Profile

Guiding The Way To Greatness

Article

Who are the 10 Global Innovation Leaders in Manufacturing

TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffortshe putinwasthedrivingforcebehindher meteoricclimbtosuperstardom."She hadapassiontoimproveherselfby readingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood. Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

PATRICIA

BARONOWSKI-SCHNEIDER

A VETERAN LEADING INVESTOR AND PUBLIC RELATIONS WITH EMPATHY

PRISTINE ADVISERS

DIRECTOR OF INVESTOR RELATIONS/ PUBLIC RELATIONS/MEDIA RELATIONS AND MARKETING

Today’swomenaremoreeager

thanevertodrivechangeinall spheresoftheirlives, includingtheirfamilies,careers, neighborhoods,andtheglobal community Theyhaveadvancedfrom beingunnoticedtotakingonleadership positionsandeventuallypromoting inclusivity.

Ironically,PatriciaBaronowskiSchneider,DirectorofInvestorand PublicRelationsatPristineAdvisers, didnotsetoutonthisrouteafter graduatingfromhighschooltobecome oneofthebestIRandPRleadersin theindustry.Shebeganworkingatthis IR/PR/MarketingAgencysinceshe neededajobwithmedicalinsurance andapaycheckasanewmother

Patriciawasasecretarytherewhile alsopursuinghercollegeeducation. Shewasintriguedbythiscompany becauseitwaspredominantlyledby womenandlikedtheirintelligenceand commitment.Patriciaconcentratedon thenicheasacareerbecauseofthejoy andexcitementaroundher.Shewas motivatedtoworkhardbyseeinghow hardeveryoneelseworked.Everything fromNYSEBell-ringingceremoniesto roadshows,yearlymeetingswith internationalclients,etc.fascinated her

DecoratedandExperiencedLeader

Patriciaisawell-knownmarketing, investorrelations,andpublicrelations executivewithover30yearsof

experienceinorganizingandleading allmarketingandinvestorrelations operations.

WorkingintheIR/PRsectorhas allowedhertocollaboratewithclients fromallovertheworldinavarietyof industries,includingtechnology, restaurants,foodbusinesses,tech, entertainment,travel,pets,gamers, finance,healthcare,jewelry,LGBTQ, health&wellness,beauty,andfitness, aswellasindividuals,corporations, sportsteams,authors,andmedical professionals.

EarlyDifficulties

AccordingtoPatricia,thingswere differentinthepast,andtechnology todaymakesemploymentalotsimpler Whenshefirstbegan,thingslike Digitalpresentationsandothertools werenotreadilyavailable,andthere wasalotofadditionallaborandstress.

Patriciaputinalotofovertimeasa singlemotherandnewemployeeto keepherjob.Shehadabusyschedule andherkidshadtobepickedupfrom daycareatspecifictimes.Patricia workedlateintothenightsandon weekends.Althoughshestruggledin herearlyyearsofemployment,she learnedagreatdealaboutallfacetsof businessingeneral.Thecompany’s investorrelationsdivision,whichwas partofitsbusiness,waslistedonthe NewYorkStockExchange.

JourneytoPristineAdvisers

Patriciaisalifelonglearneranda perfectionist.Sheconstantlyasks “why?”andattemptstolearnin whatevershedoes.Sinceshewas12 yearsold,shehasworked,firstasa babysitterforneighborhoodkidsand laterasacashieratneighborhood grocerystores.Shethenstarted workingasasecretaryforhermother’s realestatecompany.Sheattendedtwo distincthighschools,onewasan

academyandtheotherwhereshe attendedforhalfadayandthenspent theotherhalfworkingforcredit.She hadpreviouslyworkedataccounting firms,officesupplystores,andeven Barnes&Noble.WhenB&Nrealized thecaliberofherworkwhenshewasa cashier,theyquicklyelevatedherto thepostofmanager Patriciaenjoyedherjobsandspent16 yearsatthefirstIR/PRfirm,givingthe organizationherall.Shequitthe companyasitwasclosingandwas nowobligedtolookfornewwork.She wasperforminginvestorrelations, publicrelations,mediarelations,and marketingdutiesfortheagencysideof thecompany.Patriciacollaboratedwith aproxysolicitationcompanythat

workedwithsomeofhercurrent clientstoturnthecompanyintoafullserviceorganizationofferingclientsIR, PR,marketing,mediarelations,and proxysolicitation.Herclienteleall followedhertothiscompany,whichis agoodtestamenttothecaliberofthe worksheproduces.

Aftersixyearsofservicetothe company,Patriciadecidedtostrikeout onherown.Oncemore,everyclient shehad,followedher.Asaresult,on January3rd,2010,PristineAdvisers waslaunched.Sheexpanded,hired personnel,createdanannual investmentconference,heldseveral industry-specificwebinars,and producedmonthlyandquarterly newsletterspromotingvarious

companiesinthesector.Patriciahas beeninthebusinessformorethanten yearsandisstilldeveloping,growing, anddoingwell.

AboutPristineAdvisers

PristineAdvisersisaninternational InvestorRelations/Public Relations/Marketing/SocialMediaand FinancialCommunicationsboutique firm.Ithasmorethanthreedecadesof experienceofferingacomprehensive rangeofservicestoinvestment managers,bothpubliclytradedand privatelyheldbusinesses.The companyprovidestop-tierknowledge andadviceintheareaof IR/PR/Marketing/MediaRelations.To giveitsclientsvisibility,support,and recognition,thiscompanyisdrivenby

thestreetandcloselycollaborateswith allsignificantinvestors,analysts,and thefinancialpress.

PatriciawantsPristineAdviserstobea worldwideorganizationthathelps clientseverywhere.Shesaidthat althoughthebusinessworkswith clientsallovertheworld;itisstill smallenoughtoprovideeachonewith individualizedservice.

ArtandEducation

“Life’sObstaclesCanBeYourBiggest Motivators”,Patricia’smostrecent book,isanarrativeofmanyofthe challengesandturbulenceshehas facedthroughoutherlife.Shethinks peopleconstantlymakeassumptions aboutpeoplebasedontheirappearance

orlooksandpresumetheyaresmart and/orhavealwayshaditeasy Patricia,however,alwaysgrins,as peoplehavenoideahowdifficulther lifehasbeen.Itisdiscussedinthe book,whichaimstoofferconsolation andmotivationtoanyonegoing throughadifficultmoment.“Iwant themtoknowthattheyarenotalone.I, too,havegonethroughhellandback andiftheyhavefaithinthemselves anddon’tgiveup,theycancomeout aheadintheend”Patriciaasserts.She hasanotherbooksheisworkingon andissettopublishsoon.

Patricia’scollegeexperiencedidnot influenceherinthewaythatonemight expect.Shethinksit’sherpersonal experiencesthatopenedthedoor.She

tookalotofcoursesinschoolthatweren’t technicallynecessarybutwererequiredfor credits.Manyoftheadditionaltraining yearshavegivenheranadvantageoverher rivals.

YearsofExpertise&Experience

Patriciaisalifelonglearnerwhois constantlylookingfornewmethodsto assistherclients.Sheclaims,“Inlife,we mustevolve,andinbusiness,thatgoesthe same.Iamalwaysseekingwhatothersin theindustryaredoing,tolearnwhatelseI couldbedoingifIamnotalready.Ifthere arenewskills–Iquicklylearnthem.I networkwithothersintheindustryto shareideas,thoughts,andfeedback.Ido notseethemascompetition,butrather,as colleaguesinthesamespace.Welearnand supportoneanother.Itishowwegrow.”

Patriciathinksherdrivetosucceedhas benefitedher.Sheconstantlystrivesto excelatallshedoes.Shebelievesher constantdesiretoassisteveryonewasto blame.Shebelieves thatthecompany couldprovidecustomerswithsomuch morewhilechargingless.“I’drather chargelessandhaveclientsforalong timesotheycanseethevalue,than chargemoreandhavethemonlyremain onforashortwhilebecausetheycanno longeraffordit”,thiswomansays.

ImpactonLeadership

AphrasePatriciaoftenheard,“Don’ttalk aboutit–“Be”Aboutit”hashadahuge impactonherleadership.Sheadds,“We needtostandbehindourwords,notonly

talkvaluebutshow/dovalueaswell. Showtheworldthatwecandoallthat wespeakof.Itwon’ttakelongfor peopletoseethroughusifwedon’t.”

Shecontinues,“Inbusinessand leadership,weneedtosetanexample forthosejuststarting.Showthemhow thingsaredoneandhowthey,too,can bebiggerandbetterthanthenextperson bygoingtheextramile.”

OvercomingInitialChallenges

Asabusinessowner,Patriciaclaimsthat thingsaredifferent.Thereareseveral thingsthatneedtobetakencareof, includingtaxesandinsurance.Thereare alsoconcernsabouttheemployees,

vacations,disability,etc.Beingforced topromotewhiledealingwithallof theseissuesisdifficult.Thecompany’s strategyhasbeentosimplyconcentrate ongivingitscustomersthefinest servicepossibleandlettingtheresults speakforthemselves.

Asaresult,shecameupwiththe followingplan:

● ExecutiveSummary

● CompanySummary

● ProductsandServices

● MarketAnalysis(industrial Analysis,MarketNeeds)

● StrategyandImplementation

● PersonnelPlan

● MarketingPlan(4Ps)

● FinancialPlan(3-5Years)

● SWOTAnalysis(witha detailedorinvestor-readyplan only)

● GraphsandCharts

● Andthefinancialsection includes Start-upSummary

RevenueForecast

ProjectedProfitandLoss Statement

GraphsandCharts

Patriciabelievesbusinessmarketing andIR/PRareaprocess.Sheclaims, “Unlessyoudevelopedacurefor cancer,youwillnotbecomea householdnameovernight,soto expectmetoworkmybuttofffora “maybeyou’llgetpaid”wasnotright orfair,soIchosenottoworkthat way.”Ienjoyhelpingpeopleandhave somuchexperienceandskilltoassist

anyoneandeveryone. Infact,Iam startingapodcastchannelandalsopost a4minutevideoofFREEbusinessand marketingtipsdailyMonday-Friday, andwillmovethistoonceaweek. For anyoneinterested,theycanclickthe YouTubelink,subscribe,shareandask meanyquestionstheyhave. Iam alwayshappytohelptheworld.

YouTubechannel: BeenThere/Done That-

https://www.youtube.com/playlist?list= PLfEf_UOFtYdtkEN801OWYGE2SW v_ym6I0

Thepodcastchannelcanbefound here:

https://www.youtube.com/@strategicad visorboard/playlists?view=50&sort=dd &shelf_id=6

Revenue,ClienteleBase&Further Services

PristineAdvisersisdoingwellandis

We need to stand behind our words, not only talk value but show/do value as well. Show the world that we can do all that we speak of. It won’t take long for people to see through us if we don’t.

In business and leadership, we need to set an example for those just starting. Show them how things are done and how they, too, can be bigger and better than the next person by going the extra mile.

workingtodevelopitspower, knowledge,connections,andother attributes.Itwillcontinuetogrowas neededbecauseitislargeenoughto handlethework.Throughitsmany yearsofnetworking,webinars, newsletters,conferences,etc.,the companyhasapproximately800k contactsthatarenotdrawnfromlists thatarepurchased.Allofthesepeople andbusinesseshavechosentobe includedinPristineAdvisers’ databases.

Patriciaiscontinuallylookingfornew servicesthatthecompanymayprovide toitscustomers.Shewantstoimprove howthebusinessmarketsclientsatthis timeintherealmofdigitalmarketing. Investorrelations,publicrelations, mediarelations,marketing,social mediamanagement,and communicationsassistanceareafew oftheservicesoffered.Additionally,it providesanalytics,SEO,socialmedia marketing,marketingactivation,and marketingingeneral.Thecompany alsooffersexpertiseinmarketanalysis, productmarketingandcampaign development. Thecompanyoffers thoroughservicesineverydivision, anditsdevelopmentovertheyearshas involvedexaminingthecurrent marketsandventuringintonewones withnewitems.

Long-StandingSuccessMantra

Patriciathinksthatthecompany’s long-standingsuccessmantraisthe high-caliberworkitproducesat reasonableprices.Sheassertsthatthe companyhandleseverythingunderone roofandoffersconsiderablymore servicesthanmostbusinesses.

ForPatricia,“Actionsspeaklouder thanwords.Wedon’tjusttalkabout it–weAREaboutit.Westandbehind ourworkandtreateachprojectand client’sworkasifitwereourvery own.Ourclient’ssuccessis“our”

successandwestandbehindit100%.”

EntrepreneurshipPost-pandemic

Patriciabelievesthateveryoneis attemptingtolaunchtheirownbusinessor becomeacoachinthepost-pandemic world.Thefutureofentrepreneursand businessownersisfrequentlyinfluenced bymacroeconomicissues.Lockdowns duringtheCOVID-19crisisdecreased salesforalready-existingbusinesses,and thoseunabletocutoperatingcosts experiencednegativecashflow. Entrepreneursrecognizeunmet requirementsassoonasfeasibleand developvaluablegoodstofillthoseneeds. Thiskindofresponsefromsocietyis necessarytofaceapandemiclike COVID-19.

Patriciathusfrequentlyreceivesabarrage oflettersandpostsfromallegedcoaches. Mostofthesepeopledon’tevenhave validcredentials.Patriciaconsiders,“With everyonehavingtostayhomeandaway

fromeveryone,andmanylosingtheir jobs,theylookeddeeperandbecame entrepreneurs.Somearegreatand others,notsomuch.ButIgivethem creditforgoingafterwhattheybelieve in.”

GuidingWords

Whenaskedaboutadviceforaspiring businessowners,Patriciasays,“I alwaysbelievethatyoushouldnever holdback.Ifyouhaveavisionora dream–goforit.Butalso,ask.Never beafraidtobounceideasoffofothers. Surroundyourselfwithpeoplesmarter thanyou.Hearfromothers’thoughts, ideas,andopinions.However,atthe endoftheday,dowhatyoubelieve in.”

Patriciarelishedthechallengesandfelt tremendousprideinprovingeveryone wrong.Shethenpaidforhercollege education,ascendedthecorporate ladder,marriedabeautifulmanand foundedherowncompany

Life is what you make it–so make it grand. As a former skydiving instructor, Patricia used the phrase, “Go Big or Go Home”. So the same applies. Don’t settle for less. Go Big!!

Dr. PRISCILLA SCHELP

Guiding The Way To Greatness

Dr.PriscillaSchelpisanatural leader,whoisabletoinspire andmotivateotherstowork towardsacommongoal.CIOWomen Magazineisproudtointroduceheras oneofTheMostInspiringWomen LeadersToWatchOutFor2023.

Dr.Schelp’sstoryisgroundedin servicetoothers,avisionforagreater futurewithatenacitytogetthejob done.Herstrengthslieinbreaking downwalls,reframingtheissuefor freshthinking,andbringingpeople togethertocreatelong-lasting solutions.

Herabilitytoconnectwithpeopleona personallevelallowshertobuildtrust andcreateapositiveandinclusive environment.Dr.Schelpisadecisive andconfidentleaderwhoisableto takechargeofsituationsandmake difficultdecisionswhennecessary

Sheisalsoabletoeffectively communicatehervisionandgoalsto herteam,ensuringthateveryoneison thesamepage.Herintegrity,humility,

andherabilitytoempowerothersare alsotraitsthatmakeheragreatleader.

Dr.SchelpwasgivenaJunior Managementawardbyoneof Germany'stopandoldestmanagement clubsforthequantityofvolunteerand politicalworksheundertookfroma youngage.Shehasn'tstoppedsince then.

Shejoinednumerousexclusiveclubs allacrosstheworld,which substantiallyalteredherlife.Shewas abletocreateherownexclusive networkasaresult.Shewantstogive othersthesameexperience.

Shediscoveredasolutiontoaddress theseissuesforgreatpeopleseekingto expandtheirnetworkandforgreat clubsseekingtoattractyounger membersasover-agingandalackof diversityhavebeenmoreandmoreof acomplaintamonggroupsinrecent years.

Shehasexperienceworkingwiththe globalNGO`s,hugeconstruction

projects,andboardsofpublicly tradedfirms,consultingthese organizationsmostlyinglobalrisk management.Shecompletedher doctoralworkinthesamearea.By chance,shestumbledintoventure capital,whichopenedhereyes.

Shewasalreadyhookedonthe startupsceneatthatmoment.She wasrequestedtomoderateevents throughoutthepandemic,andshe alsoconductednumerousinterviews withhigh-rankingofficialsinthe fieldsofdiplomacyandpolitics.She thereafterbeganworkingasa managerforanAutomotive supplier Theywereagooddecision andverysupportiveofherstartinga start-up,eventhoughitwasdifficult togetworkatthetime.

Dr.Schelpnoticedavoidinher worklifeevenafter12yearsof experience.Shenevertheless persistedinherstudiesandworked asavolunteer,amoderator,anda speaker.Shewaitedalongtimeto comeupwiththeperfectidea—her

CILLA

idea—whereshecouldputherpassion andspecialtalentstousetoimprove people'slivesandtheglobe.

Shesays,“Ihavethoroughlyenjoyed buildingupmystart-up.Iwantto furtherbuilditup andexpanditto offermanymorefeatures,services, books,andmaterialstohelppeople connectandtohelpclubstocontinue theirlegacy.”

Withthisthought,Dr.Schelp incorporatednetworkxGmbHin2022. Underherstrongandeffective leadership,networkxissuretothrive andreachnewheights.

GettingtoknowDr.Schelp

“Self-love is the basis for everything, happy friendships, relationships, and being successful in business.”

Dr.Schelp,beingabibliophile,has manypreferredbooksonher bookshelf.BecomeyourSuperself, however,standsoutforher.

Thebestsellingnetworkingbook–BecomeyourSuperself–whichshecoauthoredwithTEDxSpeakerand ConnectionCoachRichardLee-Thai, wasreleasedin2022.Itisaself-help bookthatiscertaintoalterpeople's life.

ThebookbecameanAmazon bestseller,#6initscategoryand#1 newcomerinthecategory.Ittookher untilaroundayearagotoreallyfigure manythingsoutandtobecomethebest versionofherself.

Ittookheruntilshewas33yearsold forhertotrulyloveandbesatisfied withherself.Heradvicetoheryounger selfwouldbetoquicklylearnhowto behappyandbecomeherSuperself, ratherthansearchingforaffectionand praiseelsewhere.

Inheropinion,happinessshouldnotbe basedonotherpeople’sloveand

“If something happens to someone again and again, it is a pattern, and the common denominator is the person.

recognition.Ifyouareconstantlybusy pleasingotherpeople,youwillbe constantlyafraidofrejection.The resultingemotionalrollercoasterwill divertyoufromyourgoals.

Dr.Schelpaddsmoreabouther personalexperiencesthatinfluenced theentrepreneurinher.Shesays,“I havealwaysmovedaroundalot,often

relocatingeveryyearforprojects. WhenIfoundgoodpeople,Iwould doeverythingIcouldtostayin touch.Greatpeoplearehomefor me,theyaremyfamilyofchoice andthat’showItreatthem.My entrepreneurialstyleandmystartupsfocushighlyonpeopleand collaboration.”

Weareallconsideredtobeshapedby oureducation.Itwasmorethan accurateinDr.Schelp'ssituation.She gainedknowledgeonthesignificance ofperseveranceandresiliencewhile earningherdoctorateatCranfield SchoolofManagement,whichwas veryhelpfultoherinherpursuits.

networkx-TheGameChanger

“I understand the importance of being in the best place to connect with the right people.”

networkxisanAI-basedplatformthat pre-screensandconnectspioneers, changemakers,andvisionariesas potentialmembersforexclusiveclubs allovertheworld.Dr.Schelp`s networkencompassingnationaland EuropeanParliaments,diplomacy,the UnitedNations,foundations,venture finance,start-ups,research,and education,wasagreatfoundationfor herbusinessidea.

networkxsupportspeopleingaining accesstothenetworktheyneedto

realizetheirideasandgoalsbyhelping themgetacceptedintoprivateclubs.

Theclubs'legacyispreservedby networkxbybringingthemintothe futurebygivingthemyounger,more diversified,suitable,andmotivated memberstoreenergizethemand permithealthyexpansionwhile retainingexclusivityandremaining faithfultotheirpurpose.

Acompany'ssuccessisdependenton havingaclearandachievableplanfor thefuture,aswellasateamthatis committedandinvestedinachieving thatplan.Onapersonallevel,Dr Schelpispassionateabouthelping clientsfeelmoreconfidentin communicatingandconnectingwith others,allthewhileaddressingtheir personalandprofessionalworriesand needs.

Withnetworkx,shewantedtocreate themostvaluablenetworkinthe world,thatwhichshouldbetheclubof clubs.networkxismeanttobeaclub withoutowningclubsitself,muchlike

It is a marketplace where we aim to add value to both sides, applicants and clubs.

transportationapps,whichdonot owntheirownvehicles.

“It is a marketplace where we aim to add value to both sides, applicants and clubs.”

Currently,Europeandtherestofthe worldareservedbythecompany, whichisparticularlystrong in GermanyandSwitzerland.Ittakes greatprideinthefactthatsomeof itsnewestcustomersaresomeofthe topbusinessandprivatemember clubsinEurope.Thestart-up alreadygeneratesrevenues.

RoadblocksAlongTheWay

Everyindustryinthebusinessworldhas itsownneedsanddifficulties.Someof theproblemshaveasignificantimpacton businessesandorganizationsacross manydifferentindustriesandsectors.

Everycompanyaspirestopreservethe caliberofitsclientconnections,the vitalityofitsbrands,andthecontentment ofitsemployees.Asuccessfulbusiness overcomeschallengestodifferentiate itselffromitscompetitors

Similarchallengeswerefacedby networkx,especiallybeingastart-up.

Themajorproblemforthecompanyat thebeginning,wasthatcoldacquisition hadzerosuccessandjustwarmintrosled toclients.Nowthatnetworkxreputation andreachisgettingbetter,clubsstart approachingthecompany

Duringtheinitialmonths,Dr.Schelp encounteredapersonalobstaclerelated toherabilitytohandlethenovel demandsofthebusiness.Tocreateroom forthestart-up,shehadtopurgesome thingsfromherlife.Shefinishedher bestsellsellingbook,finishedherPhD, andresignedfromaboardpost.

Dr.Schelpsays,“Mystart-upisa marketplacesolutionwhereyouhavetwo sides.Atthebeginning,whenyoujusthave youridea,youhaveachicken-eggproblem becauseyoustartwithzeroatbothsides.”

Anotherchallengewasthefunding.She chosetobootstrapherbusinessbecause gettingfundingisextremelyunlikelyfora femalesolopreneur

SuccessSpeaks

Dr.Schelphadtheideafornetworkxinthe middleof2021andithasgrownbeyond herexpectations.Thecompanyhasbeen abletobuildupanamazingnetwork,a goodreputation,standing,andmost importantly,trust.

Herpersonalityisamajorassetinthis situation.Dr.Schelppossessesgenuine kindnessandastrongsenseoffairness, whichmakespeoplefeelcomfortableand confidentinherabilities.Sheisalways lookingformutuallybeneficialsolutions andthisapproachcreatesapositiveand

productiveenvironmentforeveryone involved.Herempatheticand collaborativenatureistruly appreciatedbyhercolleaguesand employees,anditisakeyfactorin hersuccess.

Withtheongoingpandemic,theera ofeasystart-upfundinghascometo anend.Inthepast,apromising conceptwouldattractsignificant investments,butnow,itismuch morechallengingtosecurefunding.

Entrepreneursneedtobemore strategicandresourceful,focusing onlong-termsustainabilityrather thanshort-termgains.Thismeans thatfoundersshouldbeableto bootstrapandgeneraterevenue throughothermeansorhave alternativesurvivalstrategiesin place.

It'smoreimportantthanevertohave asolidbusinessplanthataddresses

potentialchallengesandoutlinesa clearpathtoprofitability,inorderto attractinvestors.Additionally,founders shouldbereadytoadaptandpivot theirbusinessmodel,ifnecessary,to betteralignwiththecurrenteconomic climate.

Wordofthewise

Dr.PriscillaSchelp Founder&CEO

Learntomanageyouremotions.When youhaveagoodday,everythinggoes supersmoothly,andyouhaveonewin aftertheother.Ifyouhaveabadday, andyouarenotabletomanageyour emotions,youcanteardowninthat onedaywhatyouhavebeenbuilding allthistime.

Self-love is the basis for everything, happy friendships, relationships, and being successful in business.

HARBOUR BRIDGE

The National Icon of Australia!

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry Taxi Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD) NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts. Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

1.HarborCruisewithLunchBuffet

2.HarborCruisewithPremium3CourseDinner

3.Open-TopBigBusHop-onHop-off Tour

4.3-HourCatamaranWhaleWatching Tour

5.HarbourE-BikeTourGuided

6.CLIMBtothehighestarchofthe HarbourBridge.

7.Admirethesunriseorsunsetfromthe HarbourBridge.

THINGSNOTTODO

1.Goingonastrollwithoutatourguide

2.Stayingoutlateatnight.

3.Attemptingtoenterthewater BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise. TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus. Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid. Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourTopDeckLunch Cruise

Owner | Ora Designs

BRIPEACOCK

MAKING YOUR SPACES LIVELIER

Theoverallqualityofone'slife canbesignificantlyimproved byhavingahomethathas beenthoughtfullydesigned. Throughoutthepastfewyears,there hasbeenanincreaseddemandfor interiordesigners.Withtheirhelp,you maytransformyourhouseintoahome thatauthenticallyevokesthefeelingof beingathome.

ThisisexactlywhatOraDesigndoes tomakeyourhomemorevibrant, stylish,andbright.

FeaturingforCIOWomen’sthisissue isBriPeacock-TheMostInspiring WomenLeadersToWatchOutForIn 2023

Blockadesatthestart:

Bri'searlyyearswerefraughtwith difficulties.Sheneededtogetcreative andfindawaytomakeenoughextra moneytomakeherdreamofstarting Oraareality Andthat'sexactlywhat shedid.

How?

InordertofundthelaunchofOra,Bri decidedtoputherbakingskillstouse bysellingcustombirthdaycakeson Facebookforashortperiodoftime. AfterlaunchingOra,sheadvertisedher newbusinessonsocialmediaby sharingapostonherpersonalaccount inwhichsheofferedtoredesignfive housesforfreesothatshecouldadd "beforeandafter"imagestoher portfolio.

ForOra'ssake,Brihadtolearntodoit allonherownsinceshewasaoneman showwithoutabusinesspartner, investors,oractualmoneytowork with. Shebuiltherownwebsiteatthe sametimeshebeganpromotingher workonsocialmedia.Eventhoughit wasalotofwork,sheenjoyedevery secondofcreatingalegacyshe intendedtopassontoherkids.While

herfirstmotivationforstarting Orawasonlytoearnenoughto buymorefoodeachweek,shehas sinceredirectedallofthe company'sgrowthcapitalback intoexpansionefforts.She routinelygotupearlyandworked lateafterherkidswereinbed. Thereweremanyweeksthatwas theonlytimeshehadavailable sincethefirstfouryearsofOra, Briwasalsoworkingfull-timeas amarketerforadifferentlocal business.

Twoyearsin,Orahadenough revenueforBritoopenherfirst locationoutsideofherhome. Fouryearsin?She hadsaved enoughmoneytopurchaseOra's firstcompanyvan.Byyearfive, shehadexpandedtothepoint whereBri'sonemanoperation nowrequiredanentireteam. It wasbothchallengingand exhilaratingtomovefromaonemanoperationtoagroupofmore thanadozeninalittleoverayear AlthoughBriwasthrilledbythe rapidexpansion,shewas unpreparedforit.ButintrueBri fashionsheforgedonintothis newunknownterritoryand figureditoutasshewent. Providingforherlittleladytribe athomehasalwaysbeenBristop priority,then,seemingly overnight,shewasresponsiblefor anentirestaffandalargertribe thanshe'deverdreamedof having.AlthoughitwasscaryBri says"Iwouldn'thesitatefora secondtodoitalloveragain.The growingpainsandstrugglewe enduredwerewellworththe lessonsandinsightIlearned alongtheway.Especiallytoend upherein thisplacewiththe peopleIhavenow They'reworth moretomethananythingelseI couldeverhopetohaveinlife."

TakingusthroughProfessional Journey:

Bri'syouthwasriddledwith challenges.Shefacedanexceptionally difficultlifeathomewithledtoher leavinghomeat17,anddroppingout ofhighschooltostartwaitingtablesat asmalldiner.Byage19,shewas pregnantwithherfirstdaughter

Brisaysthatmeetingherdaughterfor thefirsttimewas"theflamethatlitthe firewithinmestrongenoughtoburn brighterthanthefirethatsurrounded meandgavemethedrivetolearn everythingIhadtoinordertogivethat sweetbabythelifeshedeserved" For thesakeofherdaughter,Brireadall shecouldgetherhandsontogainthe knowledgesheneededtosucceed.She madeithermissiontoprovideherwith alloftheadvantagesshe'dbeendenied. Shegotherstartinthebusinessworld byopeningaroofingcompany.Her secondbusinessventurewasahighendclothingboutique,herthird businessadventure-OraDesigns. AfterdecidingtogiveOraashot,she enrolledinonlineclassesattheNew YorkInstituteofArtandDesignand attendedthemafterputtingher daughterstobedatnight.

FuturePlans:

Orahopestoexpanditscabinetand countertopdivision,remodeling services,andfurnituredepartmentin thenearfuture.Therewillalsobean investingarmdedicatedtorealestate. Brisaysitwouldbegreatifwehad AirBnBs,flippedafewmotelsinto themeduniquestays,andhadahandful ofvenuestoreallygetourevent stylingdivisionofftheground.Bri's mostambitiousvisionforthe company'sfutureisalargedestination complexwithanincredibleamountof someofthemostexcitingfeatures we'veheardlately.She'skeepingita secretfornowbutwecantellyouher

plansincludeavineyard,greenhouse librarycompletewithcats,andawhole lotmore.

Wordsforbuddingentrepreneurs:

Don'tletimpostersyndromeparalyze you.Whereyou'remeanttogodoesn't dependonwhereyoucamefrom.It doesn'tmatterwhathandyou'redealt; whatmattersisthatyouplaythehand youweregivenlikeitwastheoneyou wanted,saysBri.

"What you believe your capable of is true. If you believe you'll fail, you will. If you believe you can make your wildest dreams come true, you will." -

Bri Peacock

Ifyourlifestorywasabook,what woulditbecalled,andwhy?

“If I can make it, so can you”

Inahumbleyetencouragingresponse, Brisays“Ihavelivedaliferiddled withanexceptionalamountof traumaticeventsthathavebeen exceptionallysevere.Ifitcanbreak yourheart,chancesareit’sbroken

mine.Imyselfamaveryordinary personwithnospecialgiftsor talentssoifIcanmakeitpastwhat I’vecomefromIbelievewithmy entirebeingthateveryoneelsecan too.”

Howhasyourexperiencehelped youtoshapeyourenterprise?

Itinfluencedmyleadershipstyleand thewayIstructureourcompany.It taughtmehowimportantitisto boosttheconfidenceofmyteamand empowerthem.It'sincrediblewhat peoplecanaccomplishwhenthey believeinthemselves.

Ora'sgrowthpresentedchallenges forme,butitalsodismantledand reinventedwhatIthoughtwas possibleifIbelieveditcouldbe. AndIbelievemyteamiscapableof tenfold(ormore!)whatIamonmy own.Theauthenticityofthatbelief, Ibelieve,ismagneticandhighly infectious.SonowI'mnottheonly onewhobelievesit;weallbelieveit, sothesky'sthelimit!SaysBri.

Howhaveyourpersonallife experiencesinfluencedthe entrepreneurinyou?

“There has never been a plan B.”

Bribelievesitgaveherthe unwaveringdeterminationto persevereandkeepfightingto succeedeventhoughtherewerea millionreasonssheshouldhave givenup.Havingnosafetynetor securitytofallbackoninlifecan beterrifying,butitalsomeansthat doingwhateverittakestomakeit washeronlyoption.So,nomatter what,Brikeptgoing.

Adviceforyoungerself:

Brisaysshewouldtellheryounger versionthattheworldaroundyou isn’ttheonlykindthatexists,it’s justtheonlyonethatyou’veseen. It’salltemporary,keepyoureyes onJesusandkeepgoing.

Wordsthatchangedthe leadershipapproach:

TwoofBri'sfavoritequoteshadthe biggestimpactonherapproachto leadingpeople.

Thefirstquoteis“Leadershiplooks alotlikelovingpeople”andthe secondis“Becomethekindof leaderthatpeoplewouldfollow voluntarily,evenifyouhadnotitle orposition.”

Thesequotesspokedeeplytoher andthewayshetriedtoloveand lead.Brineverwantedtobethe kindofbosswhojusthadatitle, shewantedtobethekindofleader whohadthepeople.

InceptionofOra:

OrawasstartedintheSpringof 2016andwillsoonbecelebrating their8thbirthday

Pavingthewaythrough challenges:

OneofthebiggestchallengesBri facedwasmanagingthe exponentialgrowthOra experienced.Sheneverexpected Oratogrowintowhatshehasbut sheisverygratefulithappened.

Seeingsomethingshehopedwould helphergetsomeextragroceries eachweekturnintoa7-figure companythatcontinuestogrowhas beenanabsolutedream,andit inspiredBritopursueevenbigger goalsthansheeverthought possible.

Whatwasthevisionofyour companywhenyoustarted?

Briwantedtomakeeverythingaround herbeautiful,fromtheinsideandout.

Herobjectivewastorewritethe currentindustrynarrativeby developingamoreapproachable, inclusive,andinnovativeapproachto designandrenovation.

Initially,shewantedtobeabletoscale Oratothepointwhereitgenerated6 figuresinrevenueandcouldservice threetofiveclientsatonce.

Howthingsarerunningintermsof revenueandclientelebase

What you believe your capable of is true. If you believe you'll fail, you will. If you believe you can make your wildest dreams come true, you will." - Bri Peacock

TodayOrahas30to35 clientsatatimeandthe revenuepointisover7figures asacompany

Growthtrajectoryoverthe years:

Brisays,sheisendlessly gratefulthatherbusinesshas consistentlysurpassedits growthtrajectoryaswellas businessaverages.

Whatisthereasonbehind yourcompany’slongstandingsuccess?

Jesus,Starbucks,andGood vibes,Brisaidjokingly

Onamoreseriousnote,she thinksacompanyisonlyas goodasitsteam,andfeels hersisabsolutely phenomenal.

Theytreattheirclientsand theirhomesastheywould theirownandtrulyvalue everypersontheworkwith. TheteamatOracountsit bothanhonorandaprivilege tobegiventheopportunityto workonpeople'shomes.

ThestaffthatOraemploys puttheirheartandsoulinto thecompany,justlikeBri does.AndBrifullheartedly believesthatsheandOra wouldn’tbewhereorwhat theyarewithouteachoneof herteammembers.

WHO ARE THE 10 GLOBAL INNOVATION

LEADERS IN MANUFACTURING? LEADERS

BCGsaysthatleading

innovatorsneeda“well-tuned GlobalInnovationLeaders system”thatcanspotnewproduct, service,andbusinessmodel opportunities.Thissystemneedstobe abletobedevelopedquicklyand scaledupsuccessfullyoverandover again.

BCGsaysthatrepeatinnovatorswho aresuccessfuldothreethingsright: Theywanttomakeinnovationatop priorityandaredecisiveabout investmentsandgoals.They understandhowimportantsizeis.They createasystemforGlobalInnovation Leadersthatwillleadtoacycleof success.

Herearethe10GlobalInnovation LeadersinManufacturing:

1.Siemens

Siemenshasbeenmakingnewthings formorethan170years,andmanyof itsinventionshavechangedhowthe worldworkstoday.Someexamplesare thePointertelegraph,whichchanged thewaypeoplecommunicated,the Dynamo,whichpavedthewayfor modernelectricity,andSIMATIC, whichhasbeenchangingtheway automationworksfordecades.

“Siemensmakesitsmarkwith innovationsthatmatter—Global InnovationLeadersthataren’tjust new,butalsochangemarketstandards asnewproducts,solutions,or services,”saysSiemens.

2.Volkswagen

Itsgoalisto“shapemobilityforfuture generations”by“becominga sustainablemobilityproviderthat servesasarolemodelintheareasof environment,safety,andintegrity.”

VolkswagenGroupInnovationhas beenthebaseforaglobalecosystem

forinnovationsince2019.The groupusesawiderangeofskills andaninternationalnetworkto comeupwithnewideasfor decarbonization,security,saving resources,andfuturemobility

Ÿ GlobalInnovationLeadersin Manufacturing

Ÿ SustainableMobility

Ÿ Intel’sInnovations

3.Intel

Intel’smissionisto“createworldchangingtechnologythat improvesthelivesofeveryoneon earth.”Thisiswhatkeepsthe companygoing,eventhoughit hasbiggoals.GlobalInnovation Leadersisattheheartofthis mission,andIntelworkstomake theworldsafer,buildhealthyand thrivingcommunities,andmake peoplemoreproductive.

GordonMoore,oneofIntel’scofounders,predictedin1965that thenumberoftransistorsona microchipwoulddoubleevery twoyears.Thispredictionledto manyofIntel’sinnovationsinthe industry.“Thisidea,which becameknownasMoore’sLaw, becamethegoldenruleinthe electronicsindustryandsparked newideas.”

4.Adidas

ThefounderofAdidas,Adi Dassler,hadasimplegoal:to improveathletes.Global InnovationLeadersareatthe heartofthebusinessbecauseof thisandthedesiretomake productsthatworkwellandcan bemadeinasustainableway

“Thechoiceofmaterialsandhow theyaremadearethetwomain waysourinnovationteamscan

affecttheenvironmentalfootprintofour products,”saysAdidas,whichistaking stepstodealwithplasticwaste,recycle materials,anduselessvirginplastic.

TheNikebrandcanbedescribedin manyways,butitsgoalisalwaysthe same:to“inspireandinnovateforevery athleteintheworld.”

Nikehasawell-thought-outstrategythat coversawiderangeofsports,lifestyles, andpricepoints.Thisgivesthe companymorechancestobeinnovative andgrowinthelongrun.

“GlobalInnovationLeadersistheone thingthatdrivesNike’sbusinessin everyway.It’sinournaturetotrynew things.Nikesays,“It’sthefuelthat keepsusgoing.”“Becausewe’re connectedtoathletesandcustomers,we canmaketechnologiesandproductsthat changethegame.

6.Tesla

Teslawasstartedin2003,anditsgoalis stillthesameasitwasthen:“tospeed upthearrivalofsustainable transportationbybringingcompelling electriccarstothemassmarketassoon aspossible.”

Thiscommitmenttogreen transportationiswhatkeepsTesla comingupwithnewideasandworking withothercompaniestogrowthe marketforelectricvehicles(Evs).Tesla hasbeencalledapioneerintheEV batteryindustrybecauseitknowshow importantitistokeepimprovingbattery technology

7.Sony

Sonyhasbeenmakingnewthingsfor morethan70years.ItmadeJapan’sfirst magnetictaperecorderin1950,thefirst commerciallysuccessfultransistorradio in1995,thefirstcommercialbatterypoweredportableTVin1959,thefirst

5.Nike

videocassetterecorder(VCR)in1971, andthefirstcommercialconsumergradecamcorderin1983.

AkioMorita,theco-founderofSony, hasthreepiecesofadvicewhenit comestoGlobalInnovationLeaders: “Tryinnovationbyelimination,” “Ignorethedoubters,believein yourself,”and“Ignorefocusgroups andinsteadtrytopredictwhat customerswillwant.”

8.Huawei

Overthepast30years,Huaweihas spentmorethan$100billionon researchanddevelopment.David Harmon,DirectorofEUPublicAffairs atHuawei,saysthatGlobalInnovation Leadersareapartofthecompany’s DNA.

Huawei’splansformovingfrom Innovation1.0toInnovation2.0were laidoutin2019.“InInnovation1.0,we focusedonhowtomeetcustomer needsthroughtechnologicaland engineeringGlobalInnovation Leaders.WilliamXu,Directorofthe BoardandPresidentoftheInstituteof StrategicResearchatHuawei,said,“In Innovation2.0,wewillfocuson theoreticalbreakthroughsand inventionsthataredrivenbyour sharedvisionforthefuture.”

9.Samsung

Samsunghashighstandardsforits peopleandtechnologiesbecauseitis committedto“creatingsuperior productsandservicesthatmakethe worldabetterplace.”Theelectronics companyputsalotofmoneyintoits employees.Ithasacultureof innovationbasedontraining,methods thatcanbeusedagainandagain,and anelitecreativeformation.

Samsung’scommitmenttoGlobal InnovationLeaderscanbeseeninits “SamsungStrategyandInnovation

Center”(SSIC).There,thecompany workswithvisionaryentrepreneursand innovatorstofindanddevelopnew technologiesthatwillhelppeopleall overtheworldlivehappier,healthier, andwealthierlives.

TheSSICsays,“TheSamsung StrategyandInnovationCenteris takingtheworldincreativenew directionsthroughinnovative,reliable productsandservices,talentedpeople, aresponsibleapproachtobusinessand globalcitizenship,andcollaboration withourpartnersandcustomers.”

10.Apple

WithstrongQ1resultsfor2021 totalingUS$111.4bninrevenue,Apple isdefinitelytheworld’s“mostvaluable company.”However,Apple’sCEOTim Cooksaysthat“thisquarterforApple wouldn’thavebeenpossiblewithout thetirelessandinnovativeworkof everyAppleteammemberworldwide.”

Applehasmademanyimportant changestohowtechnologyismade overtheyears.Forexample,the iPhone,whichcameoutin2007,was thefirstdevicetoofferafullversionof theinternetthatwasn’tshrunkdown.

Today,Appleisstilltryingtoimprove itsGlobalInnovationLeadersby makingitsowncomputerchips,the M1processor.Whatusedtotake multiplechipstodoisnowdoneona singlechip,calleda“systemonachip” (SoC).“EveryMacthathasM1turns intoatotallydifferentkindofproduct. Thisisnotbetter Applesays,“It’sa bigstepforward.”