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Shaping Futures Tina Turner - How Tina Turner Deﬁed The Odds And Redeﬁned Stardom?

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Susan L. Axelrod

Leaders To Watch In 2023

INSPIRING WOMEN

The Most

Axelrod Confidence Coaching LLC Business Class: Intro to Business Confidence FOR WOMEN IN BUSINESS FOR THEMSELVES

Guiding Women to

EMPOWERMENT AND BUILDING A LEGACY

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“Become the type of leader people would follow voluntarily, even if you had no title or position” - Brian Tracy

Great executives contribute to the success of businesses. In the healthcare industry, effective leaders inspire people to perform to the best of their abilities for the benefit of patients, their coworkers, and the organization as a whole. Although they may or may not be natural leaders, nurse managers, doctors, and health administrators oversee teams and everyday operations. Why do some people make better leaders than others? Do you want to lead the healthcare industry well? The attributes and abilities you'll need to carry out these tasks make for great leaders of the healthcare industry. Featuring for CIO Women Magazine’s this issue of The Most Inspiring Women Leaders to Watch Out for 2023 is the story of such a visionary leader. Featuring for the Cover Story isSusan L. Axelrod stands as a beacon of empowerment and inspiration, heralding a new era of leadership through her remarkable venture, Axelrod Confidence Coaching LLC. As an inspiring women leader of our time, Susan is dedicated to transforming the landscape for women in business, especially those forging their paths as entrepreneurs. Her commitment to nurturing and fortifying business confidence among women entrepreneurs has ignited a profound movement that resonates far beyond the corporate realm. With an impressive amalgamation of expertise, experience, and empathy, Susan L. Axelrod is at the forefront of championing women in business, paving the way for them to conquer their challenges and seize their rightful success. Gina Diez Barroso is a true leader and a trailblazer creating waves in the fields of arts and education. Gina’s story is a testament to her unwavering vision for a better future and her relentless drive to make it happen. She possesses a unique set of skills that enable her to break down barriers, view problems from new perspectives, and bring people together to create lasting solutions. Her journey in the professional world started at Televisa, the leading Latin American mass media company and the largest producer of Spanish-language content.

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Tina Turner - How Tina Turner Defied The Odds And Redefined Stardom? Profile Shaping Futures

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10 Facts about Chapel Bridge and Things to Do On Your Visit

Article 7 Ways to Use Facebook for Marketing Your Business

CIO Women Magazine | 13

Live performances and stage shows are something many people crave for. The amount of joy you get while watching someone perform live is second to none. There are artists around the world who have ruled the hearts of people like me with their scintillating live performances. And when we talk about a performer setting the stage on ﬁre, Tina Turner is a name we simply cannot miss. The Queen of Rock ‘n’ Roll, Tina Turner is wellknown for her energetic stage presence and powerful voice. She used to bring infectious joy on the stage while singing, no doubt she became one of the most popular and beloved singers of the 20th century. In this article, we’ll go through her journey and explore more about what made her so popular. Swagger, Sensuality, Vocals, Energy! Tina Turner was an American-born Swiss singer who was known for singing with Ike Turner in the early 1960s. She was born with the name Anna Mae Bullock and launched a successful career as a solo performer. At the age of 44, she was the oldest female artist to top the Hot 100 and she had the oldest formidable acts in the history of music. Tina was an eminent singer who was noted for her “swagger, sensuality, powerful gravelly vocals, and unstoppable energy”. In addition to her wellpublicized history with her ex-husband, Ike Turner, her legs made headlines at the time. Books on Tina Turner’s Life Journey Tina gave voice to her journey through her autobiography “I, Tina: My Life Story” in which she recalls her expedition from having problematic childhood to becoming a brand icon in the music industry. Tina writes about her personal life, growth, and love life that impacted her deeply to become an exception in her circle. In this book, Tina writes about how it was diﬃcult for her to consummate her marriage and deal with her broken heart.

Mark Bego’s “Tina Turner: Break Every Rule” is her biography that explores her life, struggle, triumph, and the enduring legacy of music. Another book, “Tina Turner: The Legendary Queen of Rock ‘n’ Roll” by Rikky Rooks highlights her groundbreaking performances, iconic songs, etc. Remarkable Facts about Tina Turner Tina Turner not just broke the stereotypes of the music industry but also became an exception in it. She used to grab the attention of everyone in the audience while performing on the stage. Tina belonged to the hardscrabble farming community and ended up becoming one of the fabulous stars of the music industry. Let us read more such lesser-known facts about her: 1. Tina Turner was one of the ﬁrst black artists on MTV During the 1980s, MTV brought sudden demand for music videos, and this is the same period when Tina Turner made a historic comeback. MTV was not used to be the same diverse music platform as it is today. She became one of the ﬁrst black artists to perform there, which helped her to gain more visibility among music lovers at the international level. This is how Tina Turner became a household name worldwide. 2. Tina Turner was abandoned by her mother at the age of 11 years old During World War II, Tina and her three sisters were separated from her parents. They used to live with their grandparents in the United States. After the war, she was reunited with her parents and her family went back to Nutbush. Tina’s mother had an abusive relationship with her father. She abandoned Tina along with her three other daughters. They were sent to live with their maternal grandparents in Tennessee.

CIO Women Magazine | 15

3. She started singing in nightclubs While performing at St. Louise nightclubs, Tina learned the ﬁner points regarding vocal control and live performance. She joined the band at the nightclub and became a featured vocalist performer. ‘Boxtop’ was her ﬁrst single music album which she recorded with the band in 1958. Tina was leading among other vocalists with Ike and Carlson Oliver. 4. Founder member of ‘Ike & Tina Turner Revue” Tina Turner became part of the music world through ‘A Fool in Love’ in 1960. It was acclaimed by the public as well as critics on the international level. Its success led to the creation of ‘Ike & Tina Turner Revue’ which included a group of girls and Kings of Rhythm as backing vocalists and dancers. It was one of the most successful duos in the history of United States music. Some of the examples include, ‘It’s Gonna Work out Fine’, ‘River Deep – Mountain High’, ‘Proud Mary’, and ‘Nutbush City Limits’. 5. Her rolling stone cover appearance was historic Tina had been on the cover of ‘Rolling Stone’ magazines several times, however, her presence on the cover in 1967 was historic. As the Civil Rights Movement was at its peak at that time, Tina’s separation from Ike took her away from mainstream success. The magazine ranked her 17th among 100 on the list of the greatest singers of all time. Furthermore, she got acclaimed as the best-dressed woman in 1971. 6. She met her husband during one of the performances Tina Turner used to watch the Kings of Rhythm play at the Manhattan Club in Illinois. During the interval, she held the mike from a drummer of the

Kings of Rhythm and sang ‘You Know I Love You’ by B.B. King. There, she met Ike Turner, and the crowd was instantly blown by her live performance. She married him in 1962 in Mexico. 7. She suffered through domestic violence frequently Tina’s ex-husband Ike Turner was addicted to Cocaine and became abusive towards her during their marriage. She faced severe domestic violence in her first marriage and struggled hard to make ends meet even after the divorce from him. Tina received food stamps and performed in small clubs to earn money. Some sponsors sued her as she canceled some tours with Ike. 8. Tina received an offer to play the role of Hindu Goddess Kali Tina was cast in a movie called ‘The Goddess’ in which she was supposed to play the role of the Hindu Goddess Kali. To give justice to the role, Tina toured India to visit several Hindu temples, especially in Bengal which is famous for Kali temples. During her tour, Tina learned the folk dances in which Dance of Destruction was a vital part of the story of Kali. Unfortunately, the movie shut down as the director Ismail Merchant passed away. 9. Tina Turner recorded a duet with David Bowie David Bowie was one of the close friends of Tina Turner. Both of them recorded a duet song called ‘Tonight’ which was originally composed by Iggy Pop. He is famous as the Godfather of punk. The song was released in 1977 as part of the album ‘Lust for Life’. Bowie convinced her record label to renew the contract in 1983. His version of the song was first released which did not involve Tina Turner and did not include a music video. Turner became part of it after a few days and published it as a music video.

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10. She worked as a domestic worker Tina worked as a domestic worker in her teenage for the Henderson family. During that period, she joined a female basketball team and a cheerleader squad. Tina had the experience of working as a nurse’s aide at Barnes-Jewish Hospital. Furthermore, she started appearing on TV shows as a part of earning income. She made a solo performance debut in 1976 on the album Rough. Awards and Recognition Tina Turner had a vibrant personality not just as a performer but also as a human. She had smashed every rule that prevented her growth. She was acknowledged by several awards and magazines. Here are some of them: Ÿ In 1988, she set the Guinness Book World Record for the largest paying audience to a solo performer with 180,000 tickets sold. She broke the 1980 record of Frank Sinatra. Ÿ Tina won 12 Grammy awards as she was the ﬁrst artist to have a top 40 hit in seven consecutive decades. According to the report, she sold around 100 to 150 million records at the international level. Ÿ In 1986, on the Hollywood Walk of Fame, Tina received a star for music, and in 1991, a star on the St. Louis Walk of Fame. Ÿ Turner was acknowledged by the prestigious Kennedy Center Honors in 2005. George W. Bush commented on her as having “natural skill, energy, and sensuality.” Ÿ People loved Tina’s “What’s Got to love with It” and it was included in the Grammy Awards ceremony. She was ranked 63rd by Rolling Stone on their list of the 100 Greatest Artists of All Time.

Ÿ In 1993, Tina was presented by the World Music Awards with the Legend Award moreover, in 1996, Tina was honored by the accolade of Légion d’Honneur from the French education minister. Ÿ In 1999, she was ranked second on VH1’s list of 100 Greatest Women of Rock and Roll, and in 2002 Tennessee State Route 19 was named “Tina Turner Highway”. Ÿ Tina became the first black artist and the first female on the cover of Rolling Stone magazine. Also, in 2013, she became the oldest person (age 73 years) who got featured in Vogue Germany magazine. To sum up Tina’s journey, there are several valuable lessons you can learn from her and implement them in your life. Self-empowerment, strong work ethics, professionalism, embracing change throughout her career, and promoting individuality were some of her good qualities. We hope you find our article helpful and get inspired by Tina to grow further in your life.

CIO Women Magazine | 19

Cover Story

Susan L. Axelrod Guiding Women to Empowerment and Building a Legacy Axelrod Confidence Coaching LLC

Business Class: Intro to Business Confidence FOR WOMEN IN BUSINESS FOR THEMSELVES

CIO Women Magazine | 23

Cover Story Susan L. Axelrod stands as a beacon of empowerment and inspiration, heralding a new era of leadership through her remarkable venture, Axelrod Conﬁdence Coaching LLC. As an inspiring women leader of our time, Susan is dedicated to transforming the landscape for women in business, especially those forging their paths as entrepreneurs.

Her commitment to nurturing and fortifying business conﬁdence among women entrepreneurs has ignited a profound movement that resonates far beyond the corporate realm. With an impressive amalgamation of expertise, experience, and empathy, Susan L. Axelrod is at the forefront of championing women in business, paving the way for them to conquer

their challenges and seize their rightful success. A Journey of Passion and Purpose Susan L. Axelrod embarked on her professional journey with an early passion for professional fundraising, a path she embraced at the age of 22. Right from the start, she found herself fusing her innate skills, affable personality, and keen interests, particularly her peopleoriented disposition. She says, “I became professionally certified in the field of fundraising (a Certified Fundraising Raising Executive, CFRE) at age 30 and maintained that certification for more than 35 years. At age 39, after 17 years as a practitioner, I chose to become a consultant to have flexibility with our young children.” As 2015 dawned, she confidently embraced the title of a Coach, and her journey down this transformative path has persisted unabated since. Her diverse clientele encompasses mature women, young professionals and nonprofit executives. Evidencing her steadfast commitment to professional growth and expertise, Susan achieved certification as a Certified Coach Practitioner (CCP) from the Certified Coaches Alliance in 2018. This was followed by certification as a Trauma Informed Professional Coach (TIPC) by Lodestar in 2021. A moment of unexpected recognition arrived in 2019 when she was bestowed with the prestigious ‘Best of Rexford Award in the Life Coach Category,’ a distinction that underscored the impact she had effortlessly made in

the lives of those she touched, even without actively pursuing it.

The Essence of Axelrod Conﬁdence Coaching

Shaping with Education

“I coach you to Conﬁdence.”

Blessed with the privilege of attending one of the most esteemed women’s colleges in the United States, Susan experienced an environment of respect and intellectual enrichment. Her academic journey at Mount Holyoke College not only provided her with a profound education but also allowed her to thrive without the usual competition she might have encountered in a mixed-gender setting. After graduation, she embarked on her journey armed with a degree that would signiﬁcantly shape her path.

In 2015, Susan brought Axelrod Confidence Coaching LLC into existence, a venture through which she guides individuals towards a profound sense of confidence. Her coaching methodology revolves around collaboratively identifying and dismantling the barriers that impede personal growth, while also aligning the pathways to define one’s unique impact. By tapping into her clients’ authentic responses, she empowers them to unearth their own genuine solutions—answers that stand as reliable pillars supporting the realization of their envisioned life.

“I created my own independent study in the area of religion, politics and history and this gave me an outlook that opened my mind and has supported my ability to work with diﬀerent kinds of people without judgment.” In the initial decade of her career, Susan made a deliberate commitment to continuous professional growth, actively pursuing ongoing education. This deliberate choice exposed her to diverse perspectives, various realms of expertise, and new opportunities, laying the foundation for her remarkable three-decade professional journey. As her career unfolded, Susan crafted her personal spiritual university. She diligently sought wisdom from countless spiritual and philosophical speakers, embracing an ever-evolving consciousness. This pursuit not only enriched her personal journey but also augmented her capacity to understand and connect with individuals from all walks of life, reﬂecting her commitment to growth and understanding.

Susan’s specialization lies in partnering with individuals with a profound aspiration to eﬀect positive change on a global scale. It’s for this reason that she is aptly known as a Legacy Coach. Grounded in a deep reverence for the wisdom and intuition inherent in each person’s life journey, Susan’s approach focuses on nurturing Soul Conﬁdence as the catalyst for establishing a lasting legacy. Under her guidance, individuals are committed to personal growth and transformation. At the core of her company’s vision remains a simple yet steady commitment: Susan’s desire to help and support others on their unique life journeys. Her goal is to streamline and expedite this journey for her clients, enabling them to traverse it with greater ease and swiftness than she herself experienced. The overarching aspiration, consistent since its inception, is to accelerate the recognition of opportunities for leaving a legacy and making impactful contributions on a global scale.

The Inspiration Inspiration to transition her journey towards coaching was sparked by Susan’s resounding success in her career. With over three decades as a professional fundraiser, she orchestrated continuous triumphs by guiding individuals in crafting their philanthropic legacies. As the second half of life beckoned and Susan contemplated the road ahead, she meticulously assessed the value and skills accrued over her career, leading her to recognize that the coaching methodology encapsulated both innate and acquired abilities. In the pages of her life story, a ﬁtting title would be ‘In Soul Alignment,’ which notably serves as the forthcoming title of her ﬁfth book. Susan has harvested the wisdom of residing in soul alignment—a profound shift that has irrevocably transformed her existence. Driven by a fervent desire to share this transformational experience with others, she has dedicated herself to aiding individuals in altering the course of their own lives through the wisdom encapsulated in her upcoming book.

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Cover Story Challenges to Opportunities

Navigating Shifts

In the initial years, Susan faced the formidable task of grounding herself in the recognition and acceptance of her own intuition. The journey was marked by diﬃculties, especially the challenge of grappling with uncertainty about whether her interactions with clients were on the right track. Despite her feelings of inadequacy, Susan persevered in her commitment to the work, eventually ﬁnding her rhythm by embracing her intuition as a guiding force.

Amidst the array of challenges, the onset of the pandemic cast a signiﬁcant shadow on Susan’s journey personally. And, the landscape of entrepreneurship underwent a transformation in the post-pandemic era, witnessing an inﬂux of individuals venturing into independent work.

This pivotal shift allowed her to discover a more authentic stride in her coaching practice. In the formative year after her transition into coaching, Susan embarked on an intensive process of client acquisition. She diligently engaged in numerous sessions daily, often at modest fees, sculpting a business immersion that would refine her approach. During her client interactions, she fostered deep listening and invited her intuition to guide her responses. The transformative outcome was a surge in unsolicited positive feedback, a testament to the impact she was making. Encouraged by this growing affirmation, Susan proactively sought feedback and testimonials, which contributed to her burgeoning self-assurance. As her confidence grew, Susan transitioned to adjusting her pricing structure to establish greater financial stability, constituting the third significant challenge in her path. The fourth challenge revolved around streamlining her approach to potential clients and projects, refining her focus and honing in on a defined market.

This surge, fueled by the belief in the viability of remote accessibility through online platforms, led to a remarkable rise in entrepreneurship. However, this wave was not without its pitfalls. Many individuals, lacking prior business experience and a structured plan, fell prey to illconceived investments propagated by the industry offering ‘training’ to online entrepreneurs that proved nonproductive. Susan adds, “The pandemic-era entrepreneurial landscape became characterized by stark contrasts between male and female entrepreneurs.” Her observation discerned a growing cohort of women entrepreneurs taking on additional roles, providing economic support for husbands who had lost their jobs or were grappling with mental health challenges and addiction. The pursuit of entrepreneurship, fueled by a quest for flexibility in balancing familial responsibilities, often led these women onto a relentless hamster wheel of trying to meet the demands of various spheres—family, business, and caregiving—without respite. Despite aspirations of finding a holistic solution, entrepreneurship inadvertently became a cycle, reflecting the intricate challenges and expectations faced by women navigating multifaceted roles in a complex world.

Decades of Growth and Lasting Impact Susan’s growth trajectory can be aptly characterized as a gradual and steady ascent, akin to a long, low-rising curve. Over the span of several decades, she dedicated herself to an enduring journey of work and personal development, consistently delving deeper into her understanding of the Soul. In the past decade, her journey has witnessed an accelerated rise, particularly in terms of her impact on others. In her current stage, Susan boasts a fully booked roster of clients, encompassing a diverse spectrum. This includes fresh faces seeking her guidance, steadfast long-term clients who continue to benefit from her coaching, and referral-based clients who swiftly commit after initial Discovery sessions. Susan’s proprietary Intuitive Business System works. Her annual revenue stands as a testament to the success of her endeavors of sustaining her own life. It also enables her to channel funds into her philanthropic pursuits, reflecting her deep commitment to giving back. Sustaining Excellence The bedrock of Susan’s enduring success lies in her unflagging commitment to learning and growth. She has shown a remarkable openness to confronting her personal issues and traumas, a quality that has contributed to the resilience of her coaching practice. A cornerstone of her approach is her direct engagement with people’s pain and trauma, an attribute that sets her apart. Many clients confide that they have entrusted her with revelations they’ve never shared before, underscoring her ability to create a

“

I have learned to be in nonjudgment, and to let the Soul rise through revelation.

”

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Cover Story space where souls can unfurl through candid discourse.

with younger generations, contributing to a healthier world.

“I have learned to be in non-judgment, and to let the Soul rise through revelation.”

Furthermore, Susan plans to deepen her integration of Qigong—a holistic Chinese practice that harmonizes body, mind, and spirit—into her work. This commitment underscores her dedication to growth, evolution, and making a lasting positive impact.

A unique aspect of her practice is her willingness to share her own life experiences-both the blessings and the flaws and traumas, cementing the connection between her and her clients. By showing her own human side and the realities of her own existence, she provides reassurance that her clients are not alone in their struggles. This shared humanity forms the bedrock of the relationships she fosters with those she guides on their transformative paths. A Peek into the Future Susan’s future plans encompass selfhelp and self-care, a dual commitment rooted in achieving a well-balanced state of mind and being. This foundation will allow her to continue sharing insights drawn from her life experiences and client engagements through various modalities. In the realm of literature, Susan wants to continue writing and publishing. With four self-help books already published and a fifth in progress, her dedication to sharing wisdom through words remains unwavering. Podcasting is another significant aspect of her journey, as she plans to continue hosting numerous podcasts to facilitate meaningful discussions and growth. Susan’s commitment extends to supporting young professionals through mentoring, advising, and executive coaching. She is keenly attentive to the impact of COVID-19 on the younger generation and listens closely to their perspectives. Simultaneously, she will guide women in their later years to prioritize holistic well-being and share their wisdom

healthy, any structures you create will have weak links that may snap. You don’t have to be ‘perfectly’ well in all 4 areas of life, but being aware of Mental Awareness, Physical Awareness, Spiritual Awareness and Emotional Awareness will be game-changing for your entrepreneurial endeavors. They will be healthier from the start leading to faster achievement and quicker rise.

Words to a Younger Susan In her third book, aptly titled ‘Dear Younger Self,’ Susan shares invaluable advice she would oﬀer to her own younger self. Through this reﬂective lens, she imparts a heartfelt message: Dear Younger Self: Appreciate the sun and the moon, the tides and the sand, the rain and the wind. And your breath. Appreciate your breath more. These are the markers of life. Material things are nice, they are not unimportant. But in the end, when things get so hard that you think you cannot bear it, there is one thing that you can still rely on--the earth will rotate, and dawn will arrive. So, make more time to sit in nature and breathe, just breathe. Feel your breath connecting to the essence of the earth, the tone of the tides, or the majesty of the mountains. Please know that it is ok to believe in G-d as the universal source of all that is. But, know, too, that it is free will and choice that is your connection to Self. This connection will support you throughout the perilous journey that is one’s life. Connect back to your source, not to the material things, not to the success that others project. Go in, go deep. Come into your own, now; there is freedom the likes of which you cannot imagine now. Parting Message to Budding Entrepreneurs Understand what being self-healthy means. If you are not mentally, physically, spiritually and emotionally

“

Listen to yourself, believe her, trust her.

”

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10 Facts about & things to do on your visit

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There is more to Switzerland than icy mountains and delicious chocolates. Take Chapel Bridge, for example. Named after the nearby St. Peter Chapel, the bridge is one of the Major tourist attractions in Lucerne City. It is Switzerland’s one of the oldest wooden bridges that connects the old town to the new town. As you are strolling the bridge, one thing that instantly catches your eyes are the historical paintings from the 17th century, as they give you a quick glimpse into the history of the bridge. A small part of the bridge’s history also includes tragedies. A major one was the 1993 fire that destroyed the bridge and its valuable belongings such as the paintings. While the incident hurt its legacy, it also caught major attention from tourists globally. But should you really visit it? Let’s find out. Historical Significance The rich history of Chapel Bridge can be traced back to the 14th century. The bridge was built in 1360 and remains the longest surviving truss bridge in the world. Surprisingly, a major landmark of the bridge, the water tower is even older than the bridge itself and was built 30 years before the Chapel Bridge. The water tower was used as a prison and a torture chamber before getting used as the town’s treasury and municipal archive. Currently, although you can witness the water tower on your visit to the bridge, you can’t enter it as it is closed to the public.

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10 Facts about Chapel Bridge 1 Architecture The bridge is famous for its beautifully crafted wooden architecture and distinct covered style.

2 Oldest Covered Wooden Bridge The Chapel is the world’s oldest covered wooden bridge.

3 The Bridge Used to be Longer

Chapel Bridge Fire

The midnight ﬁre tragedy burned more than two-thirds of the paintings. While 47 total paintings were collected, only 30 were completely restored. 7 Other Restorations After the ﬁre, only the pillars, bridgeheads, and the water tower could be saved. It took a whole year for the entire bridge to get completely restored. 8

Most Picturesque

So, how long is the chapel bridge? Well, at the start, the bridge was 270 meters long. Later, the number of shortenings and bank replenishments made a diﬀerence and it has now become 204.7 meters long.

Chapel Bridge in Lucerne is the most photographed destination, adored by both tourists and locals.

4 The Paintings

The historic paintings were painted on spruce wooden boards during the counter-reformation of the 17th century by the artist Hans Heinrich Wägmann.

To protect the paintings from theft and vandalism, the city employed a watchman in 1726. This was after some incidents where people visited the bridge at midnight and tried to damage the paintings.

5 Sponsor of Paintings The paintings were sponsored by the city council members, who after sponsoring a panel were allowed to attribute their coat of arms to it. To understand the paintings better, one can always refer to the explanations printed below the painting.

Keeping an Eye on the Paintings

10 It’s a 1/3 Wooden Bridge in the city

That’s right. The Chapel is not the only wooden bridge in Lucerne, it’s one of the three bridges. One bridge was a 14th-century Hofbrücke, and the other is the 16th-century Spreuerbrücke. While the Hofbrücke was destroyed, the other two remain to this day.

Top Sights in Chapel Bridge Here are the top sights to visit in Lucerne on your trip:

1. Swiss Museum of Transport Opened in July 1959, the museum showcases a variety of transport modes such as trains, ships, automobiles, and aircrafts. In addition, the museum also has a large collection of work by Hans Erni, a local painter and sculptor.

2. Spreuerbrücke Previously known as Mühlenbrücke, Spreuerbrücke is one of the two wooden covered bridges in Lucerne. It was initially built to connect mills on the right side of the Reuss with the ones at the center of the river.

3. Lucerne Culture and Congress Centre The Lucerne Culture and Congress Centre building, along with its concert hall is well known for its high level of acoustic abilities. The credit for the architectural work goes to Jean Nouvel. The centre was inaugurated in 1998 with a concert of the Berlin Philharmonic Orchestra directed by Claudio Abbado.

4. Lion Monument Lion Monument is one of the most famous monuments in Switzerland situated on a hill outside the old city. The monument commemorates the Swiss Guards who were killed in 1792 during the French Revolution. In recent times, the monument has also been at the center of controversies, for varied reasons.

5. Church of St. Leodegar From Switzerland’s Renaissance period, the church of St. Leodegar is one of the prime examples of Church building. However, it wasn’t built in one attempt. The church was constructed in parts from 1633 to 1639, and it is one of the few churches built during the Thirty Years War on the northern Alps.

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8 Dishes You Must Try in Lucerne 1. Cheese Fondue You can’t talk about Swiss food without mentioning fondue. The dish is made with melted Gruyere and Emmental Cheeses and served in a hot pot over a small ﬂame and savored with breads and veggies of diﬀerent sorts. During the cold weather of Switzerland, the dish provides muchneeded warmth.

2. Alplermagronen The dish is also known as an Alpine Macaroni or Herdsman’s Macaroni and includes ingredients such as cheese sauce, chopped potatoes, bacon, caramelized onions and apples, and of course, macaroni. In the early days, Alplermagronen was originally cooked with ingredients that were available to the herdsmen who looked after the alpine pastures.

3. Heissi Merroni The dish is essentially hot Roasted Chestnuts, and it is exclusively available in the winter season. You will ﬁnd Heissi Merroni packets being sold in the stands near the chapel bridge and also in other places in Lucerne.

4. Rosti If you’re a potato lover, then you must check out this dish Rosti. This side dish is made with grated potatoes that are shaped like pancakes and further pan-fried to a crisp ﬁnish. People usually pair it up with cheese, onions, and fried eggs.

5. Chügelipastete This historical meat pie is a famous dish of Lucerne that has been savored since the 18th century. It contains ornate, a puﬀy pastry ﬁlled with creamy sauce, veal and sausage meat, and mushrooms. Ideally, the dish is consumed as comfort food and can be easily found in most restaurants in Lucerne.

6. Zuppa Di Zucca Zuppa Di Zucca is a pumpkin soup perfect for the chilly winter weather. If you are looking to try out some local dishes of Lucerne, then put this on your priority list. The soup is usually slurped alongside bacon and toast.

7. Luzerner Lebkuchen It’s a gingerbread cake available at Lucerne’s Lake area. What makes Luzerner Lebkuchen’s ﬂavor unique is the use of Pear Syrup, over the traditionally used ingredient of honey. If you’re in the city for your Christmas holidays, then this cake is a must-have.

8. Swiss Chocolate You didn’t think the foods in Switzerland list was going to end without the Swiss chocolates, did you? The unwritten rule says that one must not leave Switzerland without your favorite Swiss chocolates. The everevolving Swiss chocolates are famous for their quality and distinct ﬂavors all around the world.

Is Lucerne Worth Visiting? While Chapel Bridge as the most attractive tourist destination, the city of Lucerne also has other things for the enjoyment of visitors. From its mountain surroundings or lake views to the local cuisine and historic monuments, the city exhibits a distinct vibe right at the center of Switzerland, attracting tourists from across the globe.

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G 42

Gina Diez

Ba oso SHAPING FUTURES

DIARQ DISEÑO Y ARQUITECTURA S.A. DE C.V | FOUNDER

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I just knew that to succeed I had to work hard and do everything with, passion, and dedication.

ina Diez Barroso is a true leader and a trailblazer creating waves in the fields of arts and education. CIO Women Magazine is proud to introduce her as one of The Most Inspiring Women Leaders to Watch out for In 2023. Gina's story is a testament to her unwavering vision for a better future and her relentless drive to make it happen. She possesses a unique set of skills that enable her to break down barriers, view problems from new perspectives, and bring people together to create lasting solutions. Her journey in the professional world started at Televisa, the leading Latin American mass media company and the largest producer of Spanishlanguage content. At Televisa, she honed her skills and learned the ins and outs of the media industry. However, she was not content to rest on her laurels and, after working with her grandfather, she realized that it was time to pursue her own aspirations. In 1990, she founded Diarq Group. Diarq Group was ahead of its time, offering a one-stop solution for design, architecture, and construction services, which was a novel concept in Mexico at the time. The company was also the first in the country to display model homes and apartments, which gave potential customers a unique opportunity to see the company's work in person.

As the company continued to grow, it became a well-known and respected entity in the industry. With eight subsidiaries, it employed over 600 individuals at its peak and established itself as a leader in the field. Additionally, Diarq Group forged its own brand identity, setting itself apart from its competitors and leaving a lasting impact on the industry. Diarq is a renowned real estate development and design firm in Latin America, having completed a substantial portfolio of over 850 residential and hospitality projects. Gina's personal values and professional goals eventually led her to realize that she wanted to make a larger impact on society. In response, she established the Diarq Foundation, a non-profit organization committed to addressing the issue of domestic violence and helping to prevent and eradicate it. Despite the success and growth of her business, Gina felt that there was still something missing. Although she had achieved a great deal in the corporate world, she felt that her impact was not as meaningful or lasting as she had hoped. However, her father and grandfather served as sources of inspiration and motivation for her. They were role models who taught her the importance of entrepreneurship, service, and making a positive impact on the community. With these values in mind,

she has built a successful empire and remains dedicated to leaving a lasting legacy in Mexican society. “His impressive legacy was an inspiration and a moving force to go forward and do more.” Gina realized that while architecture and design were important, quality education was the foundation for social progress and individual success. With this in mind, she decided to focus on the field of creative education in Mexico and create her own university. CENTRO University has become a leader in its field, with over 3,000 students and a wide range of programs, including 8 bachelor's degrees, 20 master's degrees, and over 150 continuing education courses. Additionally, the university is deeply committed to environmental sustainability and is proud to be the first LEED Platinum-certified campus in the world. Gina says, “Establishing a university with a concentration in creative education and business was only part of the equation. I wanted to make sure that students with outstanding qualifications had the opportunity to study at CENTRO University regardless of their economic possibilities. Therefore, I founded the Pro-Education CENTRO Foundation which provides scholarships to 50% of the 3,000 + students at the University.”

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Gina is a part of significant female groups including WPO (Women President Organization). She is of the opinion that women need to realize that no one gives them power. They must develop soft skills, alter their perspective, and acknowledge and appreciate the power they already possess. She has been the lone member of C200.org, a prestigious nonprofit organization, from Latin America for more than 20 years. Its goal is to support women in business and as executives. As part of their activities, this latest group has traveled to the top colleges throughout the world where they have spoken and mentored female MBA students. She established Dalia Empower four years ago, a lifelong learning initiative with a global reach for women at various phases of their careers, from those just starting out in the workforce to those in leadership roles. The business has created a special methodology focused on inducing a transforming influence on the mind, getting rid of obstacles, and changing convictions and perspectives that impose unfavorable restrictions. Gina adds, “I was very happy and now satisfied to have found my purpose in education and women´s growth. I am convinced that education gives knowledge, knowledge grants power; and power is especially important for women because it provides more freedom – especially financial freedom.” Getting to know Gina Gina, being a bibliophile, has many preferred books on her bookshelf. If you think something is not working, fix it! however, stands out for her. She thinks it has consistently attempted to make the world a better place for

everyone. She also thinks that a lot of people have a whining attitude and do nothing to change themselves or their circumstances. Every problem, every situation that isn't working, ought to be seen as a chance for improvement and change. Gina credits education with playing a crucial role in helping her discover her purpose, unleash her inner entrepreneur and gain a better understanding of the world. However, her true success can be attributed to her resilience, life experiences, and mastery of life skills. These soft skills have had a profound impact on her personal and professional success and have been a major factor in her leadership abilities. One piece of advice has had a significant impact on her leadership – Never give up, believe in yourself, ask for help, and listen to others' advice with an open mind and without preconceptions. This approach has served her well throughout her career and has been a driving force behind her achievements. Reflecting on her journey, Gina would advise her younger self to prioritize taking care of others, but also to not forget to take care of herself and be less self-critical. The Game Changers The establishment of Dalia Empower, Grupo Diarq, CENTRO University, and Diez marks significant milestones in the history of the companies. Dalia Empower was founded on March 31st, 2017, representing a new chapter in the company's journey. Grupo Diarq, on the other hand, was established much earlier, on January 17th, 1990, and has since become one of the leading real estate development and design firms in Latin America. CENTRO University was founded on January 22nd, 2003, and has since

grown to become the most important university in Mexico in its field. Diez, established on June 9th, 2004, is another key player in the company's portfolio. Finally, in 2022, Diez Holding was formed, further solidifying the company's presence in the industry. Over time, the vision and mission of these companies have evolved. When Gina founded Diarq, her goal was to address the challenges faced by the real estate industry by creating a one-stopshop that caters to the needs of the high-end real estate and design market. “At this point in my life, my mission became my vision, which is giving a high-quality education to a greater number of people, regardless of their financial capabilities.” Today the company has a holding that comprises many companies and investments in Mexico, Latin America, and the United States, with a sevenfigure revenue and a strong clientele base. Roadblocks Along The Way Gina's journey was not without challenges. As a young woman in her mid-twenties, she was embarking on a new project with limited experience and resources, without the support of a larger corporate entity. This posed significant administrative, bureaucratic, and corporate challenges that she had to navigate on her own. Additionally, working in a maledominated industry such as construction made it even more challenging for her to succeed. However, despite these obstacles, she remained determined to break through the glass ceiling and make her mark. Interestingly, despite her gender, she was always supported by her male

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colleagues, who recognized her determination and drive. This allowed her to overcome the challenges she faced and establish herself as a successful entrepreneur in her field. In addition to the challenges faced in real estate development, Gina also encountered difficulties in the field of creative education in Mexico. At the time, there was a lack of formal and high-quality educational institutions that kept up with technological and innovation advancements.

A life without conflicts is a life without opportunities.

The curriculum was not geared towards entrepreneurship and business principles, and there was a social stigma against pursuing creative careers in favor of more traditional, high-paying, and stable professions such as law, medicine, and accounting. As a result, many talented Mexicans who had the ﬁnancial means would leave the country to study abroad, leading to a signiﬁcant loss of talent. However, Gina was not deterred by these obstacles. With the support of her mentor, Pedro Aspe, a renowned economist and former Secretary of Finance, and Kerstin Scheuch, the current Director of Centro University, who helped with the organization, planning, and creation of the innovative curricula and teaching methodology, she was able to bring her vision for a top-notch educational institution to life. Additionally, the prominent Mexican architect Enrique Norten, with his global vision, provided invaluable guidance and helped build the exceptional campus of Centro University. Today, Centro University stands as a testament to her perseverance and unwavering determination. Gina says, “During my visits to universities, I came to the realization

that, although female students had solid technical and academic skills, they often lacked key soft skills needed to believe in themselves and master negotiation, leadership, work-life balance, creative thinking, personal branding, among others. I believed – as I do now – that without those key skills, they would not get far ahead and be successful both in their professional and personal lives. I knew that I had to do something about it, although what specifically wasn´t defined yet.” Gina's understanding of the situation improved after the Mexican government asked her to represent Mexico at the W20, the G20's women's initiative, and the G20 Empower Alliance, which strives to advance women's economic representation and leadership in the private sector. Through these two projects, she became familiar with the struggles, needs, and aspirations of women around the world, coming to the conclusion that in order to succeed, women—regardless of their culture, background, or country—must constantly learn and possess not only academic and hard skills but—more crucially—strong soft skills. Navigating The Uncertainty Of The Pandemic “A life without conflicts is a life without opportunities.” The outbreak of the pandemic presented both difficulties and opportunities for Dalia. In order to respond to the new reality brought by the pandemic, Dalia had to embrace digitalization, enhance its technological abilities, and introduce online programs that were both innovative and effective. The process was not without its challenges, as it was expensive and required significant investment.

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However, this transformation allowed the company to reach out to a wider audience, including women from countries that had not been considered previously. As a company in the midst of consolidation, the pandemic and postpandemic era presented a host of challenges. Finding the right human capital with the right combination of knowledge, hard and soft skills, adaptability, and most importantly, full commitment and reliability, proved to be difficult. Additionally, as a global project, Dalia had to navigate and understand cultural differences, and find partners who could help to translate the company's vision and mission in different countries, which was a complex and demanding process. Success Speaks Gina's company has had a steady trajectory of growth over the years, despite some challenges posed by global economic and geopolitical factors. The secret to their longstanding success is their unwavering commitment to their values and their ability to meet their client's needs by thoroughly understanding the market in which they operate. With an eye towards continued growth, the company is working to expand its services in the education sector and to solidify its presence as a global player. By staying true to their values and keeping their client’s needs at the forefront of their efforts, they are poised for continued success in the future. A Leap Ahead Gina has big aspirations for her education businesses, Centro University, and Dalia. She wants to make sure that both entities continue to

grow and reach new heights in terms of impact and reach. With Centro University, she envisions opening new campuses in different countries that would share the same curriculum and teaching methodologies, providing students with a unique and valuable educational experience. On the other hand, with Dalia, Gina is looking to expand the business through strategic partnerships that would allow her to open branches in different countries, thereby increasing her reach and impact. Her ultimate goal is to indirectly impact 25 million women and directly impact 100 million women over the next decade, making a significant difference in the lives of women around the world. Word of the Wise Gina Diez Barroso Founder “Be resilient, follow your dreams, and don´t be put off by what other people think. Entrepreneurship is not an easy path but an extremely rewarding one. Make sure not only to focus your attention on being successful, but more importantly, enjoy the journey.”

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ac 7 Ways

cebook to Use

for Marketing Your Business

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Listing down 7 ways to use Facebook for marketing; 1. Make an event and promote: To use Facebook for marketing, you need to be known about the various options available. There’s an event tab where you can promote an event that you’re planning to host online or oﬄine. You can put the notiﬁcation about the same over there. In the event space, you can use optimization strategies to spread the word to the maximum. This will help you to make the audience engage with the event tab, your Facebook page, and eventually your website. It will increase awareness about your website and increase your page views. 2. Hear your audience:

Here’s a did-you-know fact! Did you know that almost 2 billion people log in to Facebook daily with an 18% increase every year? Facebook for marketing is still the most common promotional social media element used. As small a deal as selling a car is done via posting it on Facebook. So, Facebook for marketing is still an option today. As all of us know the need for a Facebook page. Maintaining a page is the most basic thing to start with on Facebook for marketing. To enhance and use Facebook for marketing, you need to attract and engage visitors to your website, get them converted into leads, and make sure they engage with your website too. You need to run Facebook ads and design those ad copies in an attractive manner. Facebook for marketing demands engaging ad copies designed for people to click. You can redirect the link to your website as and when people click on the Facebook ad.

When using Facebook for marketing, you need to use listening tools and keep track of what’s trending. To make optimum use of Facebook, you need to see how people are interacting and how many times you’re mentioned. The “mention” feature will help you know how much you’ve made it into the Facebook promotion space. Responding to them without listening to them won’t help and the page optimization won’t happen. Eventually, it’ll take too much time than needed for your page to grow. Make strategies of promotion in accordance with your audiences’ behavior and interaction with your website and your Facebook page. 3. Run ads on Facebook: Facebook ads are still a popular medium to run ads. Even if other social media sections have taken over, the charm of Facebook still exists. People still use Facebook for entertainment and business purposes. The Meta business suite allows us to do business online with ease. In running online ads on Facebook, the tracking of it and the

reach of the same is needed to be tracked. We need to check how the ad is performing and the reach it is receiving. 4. “About” section optimization: The “About” section is the most watched space on your Facebook page. Based on that description people get the first impression of you. People just get a preview look of it on the left side of the page just below the profile picture. People can tap on it to view the full information mentioned in the “About” section. This is the copy section where you need to put the information in the bestoptimized manner. This description of the page will help people know about your work and decide to “Like” the page. Take your time to decide on the content to post in this section. Make it catchy and attractive as much as possible. Start with a good and catchy text. The first two lines are somewhat visible. Starting with a bang will help you get the readers to click on see more. 5. Spot on “Call-To-Action”: You need an exciting and good Call-toaction to make people click on it. People must get intuitive and ask you about your work more and more. A direct message or contact via the given information is a deed of the on-point call to action used. You can link the default made options for it and attach it to your website’s link. You can link it to your home page, contact page, or about page wherever you want the traffic to be maximum. It should create “Fear of Missing Out” in today’s language. Out of curiosity, people will come and click on the ad, post or whatever it is. Creating a sense of curiosity and provocation is the key to a good CTA.

6. Time slot to post: This remains for you to decide. Everyone has their own take on this. You need to track your analytics and come up with a time slot. This actually depends on the audience you’ve targeted and what time is the best for them. A good time for the audience to go through your ads or posts is by observing the analytics. Initially, try posting at diﬀerent times, and observe the audience interaction. Note them down if required and studying them for a week’s time will help you decide a slot in the future. 7. Put out your best blogs: Till social media exists, the content will exist. As a marketer, it is our duty to post relevant and valuable content. It helps the audience to go through articles that are informative, interesting, and not much talked about. On your page’s timeline, put your most popular blogs which gained recognition. Also, make sure the blog posts have a perfect meta description as per your keyword research. It’ll enhance your views of the Facebook page and the website too. Conclusion: Facebook is still a good measure for marketing. It is used as a medium for the marketplace. People buy and sell products on it successfully. Try testing your ads and trying multiple types of them. Observe which one works the best. Post ads that contain videos as a visual will create a sense of urgency to have a look at the ad. A video ad works the best. Visuals are a thing that is at least gone through by people, even if they don’t initiate any action. Facebook is misinterpreted as a bygone social media element. Whereas, it’s still the most preferred one when it comes to buying and selling anything.

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CELEBRATING WOMEN'S ACHIEVEMENTS! Welcome to CIO Women Magazine. We are glad to declare that it is a treasure trove of empowerment, brimming with an exciting mix of purposes that cater to the diverse passions, dreams, and desires of women. Here, we celebrate the achievements of women who belong to various fields and are vibrant hubs of information, inspiration, and connection that come together in a delightful dance. Through meticulously researched and thought-provoking topics, our articles serve as a guide, enlightening the audience about the intricacies of industry practices and vital insights from the dynamic business realm. CIO Women Magazine has brought content focused on career development, leadership, and entrepreneurship. It provides resources and advice for women looking to advance in their careers or pursue entrepreneurial endeavors. We are presenting fashion and beauty ideas driven by style inspiration, trend updates, and practical tips for hair, makeup, skincare, and wardrobe choices. Our team is here to help women express their personal style and enhance their self-confidence. The Magazine focuses on career development, leadership, and entrepreneurship updates ongoing at the international level. It raises issues that affect feminism and advises women, looking to advance in their careers or pursue entrepreneurial endeavors. It raises awareness about important social issues, advocates for gender equality, and supports women's rights. We feature articles, interviews, and campaigns that address relevant societal challenges. Altogether, our magazine is celebrating the achievements of every woman in society. CIO Women Magazine stands as a testament to determined leadership's unwavering dedication. Boasting a rich array of industry publications, it presents readers with an advantageous pathway to embarking on new entrepreneurial journeys.

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