The Most Inspiring Women Leaders to Watch Out For 2023

From Editor’ s Desk

ALegacythatlasts!

Justlikethequotesuggests,leadershipismuchmorethanmerelydirectingthe operationsandmanagingthings.Itisaboutinstillingconfidenceintheteam, encouragingpeopletoidentifyandleveragetheirpotential,anddevelopingnew leadersthatwillfollowthesamelegacy Thankstotheiruniquequalitieslike emotionalintelligenceandempathy,womenleadersaremastersatalltheseroles.

Unlikeafewyearsago,organizationstodayarerealizingthepotentialofwomen leaderstotakethecompanyforwardandthusweareseeingmorewomenbeing promotedtohigherleadershipandmanagerialroles.Also,morewomenare choosingentrepreneurshipasapreferredcareeroptionandareventuringinto differentindustrieswiththeirinnovativeideas.Thischangeinthebusiness environmentisoptimistic,andinourlatestmagazineissue“TheMostInspiring WomenLeaderstoWatchOutFor2023,”wearefeaturingtrailblazingwomen leaderswhoaredrivingthischange.

Onthecoverofthismagazineissue,wehavefeaturedMariannaAmper(VPof StrategicFinanceatIncodeTechnologies).Beingatrailblazerinthefieldof technology,Mariannaisatenaciousleader.Marianna'ssuccesscanbeattributedto acombinationofherhardwork,unwaveringdetermination,andthesupportofher family.Sheservesasaninspirationtoall,demonstratingtheimpactthatcanbe madewhenone'spersonalandprofessionallifeisbalancedandalignedtowarda commongoal.

Elsewhereinthemagazine,wehavefeaturedAmyGershkoffBolles(GlobalHead ofDigital&EmergingTechnologyStrategyatLeviStrauss&Co).AmyjoinedLS &CoinApril2022andshehasbeenavitalcoginthecompany’sunrivaledgrowth sincethen.Wehopeyoulikereadingallthearticlesinthisissue.

Keepreadingourmagazineissuestogetregularupdatesoneverythingbusiness!

“If your actions create a legacy that inspires others to dream more, learn more, do more, and become more, then you are an excellent leader.

- Dolly Parton

Utkarsh D.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

PRNewsSection

AmantyaTechnologiesRankedaLeaderinthe ER&DServices–Telecommunications,SME Category,inZinnovZones’2022GlobalER&D ServicesRatings

~ AmantyahasbeendeclaredaleaderintheSmall andMediumServicesProvidersverticalinER&D Services–Telecommunicationssegmentandhas beenrankedintheExecutiveZoneintheoverall ER&DcategoryinZinnovZones’annualER&D Servicesratings.

AmantyaTechnologiesInc.,aleadingglobalproduct engineeringandsystemintegrationcompany, announcedtodaythatithasbeenrankedinthe ‘LeadershipZone’intheER&DServices–Telecommunicationsverticalandinthe‘Executive Zone’intheoverallER&DServicescategoryin ZinnovZones’2022GlobalER&DServicesRatings.

Theannualreportbytheprestigiousglobal managementconsultingandstrategyconsultingfirm providesa360-degreeevaluationofengineering researchanddevelopment(ER&D)service providers,identifyingtheirexpertiseandscalability acrosskeymarketsandtechnologies,andis consideredanindustrystandard.The2022study evaluatedover75+topglobalserviceproviders acrossindustryverticalsandmicro-verticalsfortheir digitalengineeringprowess.Theratingshavebeen assessedonmultipledimensions,including scalability,growthrate,innovationandIP,services capability,maturityofdeliveryandservices capabilities,ecosystemlinkages,andfeedbackfrom enterprisebuyers.

“Wearethrilledtoreceivethisrecognitionandbe includedinZinnovZones’ER&DServicesratings. It’sahugehonortobefelicitatedbysucha prestigiousbodyandberecognizedforourstrong capabilitiestodelivervalue-addedservicesand solutionsinthe5Gwirelessanddigitaldomains. BuildingacultureofR&Danddisruptingnew

technologiesareattheheartofwhatwedoat Amantya.Ourin-houseinnovations,5GSACore, 5GNetwork-in-a-Box,and5Genterprisesolution, 5GAstra,areatestamenttothiscommitment.

Theratingacknowledgesourcontinuedabilityand deepcommitmenttoexploringanddisrupting cutting-edgetechnologiesthatdrivenext-gen digitaltransformations.Overthepastfewyears,we havepartneredwithsomeofthebestcompanies globally,andourleadershippositioninginZinnov ER&DServicesreiteratesourgrowingstaturein themarket.Welookforwardtoacceleratingand broadeningourexpertiseinemergingtechnologies andbeingafrontrunnerinprovidingsolutionsthat transformeverydayexperiences,”saidAnuradha Gupta,CEO,AmantyaTechnologies,Inc.

Thecompanywasalsorecognizedas“BestSMEin TelecomEcosystem2022”atIndiaMobile Congressand“MostPreferredWorkplacein IT/ITES2022-23”byMarksmenDaily

ToknowmoreaboutAmantyaTechnologiesand thecompany’scompleteecosystemof transformativesolutionsin5G,IoT,AIML, Digital,Cloud,andEdge,contact connect@amantyatech.com

AboutAmantyaTechnologies,Inc.

AmantyaTechnologiesisaleadingproduct engineeringandsystemintegrationcompanywith operationsintheUSA,Canada,andIndia (Gurugram,Bangalore&Nagpur).Aglobal organizationwithprovenexpertiseinnextgenerationtechnologieslike5G,IoT,AIML,edge, andcloudservices,Amantyaworkswithsomeof theworld’sbestbrands,includingFortune500 companies.

Formoreinformation,pleasevisit amantyatech.com

C O N T

MARIANNA AMPER

E N T S Article

The Many First Women

Marilyn Monroe - The Heartbeat of Millions!

Profile

An Astute Leader with a Prudent Vision

Monuments

Harbour Bridge- The National Icon Of Australia!

AI Tools are finally changing the Biopharma Landscape

TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffort sheputinwasthedrivingforcebehind hermeteoricclimbtosuperstardom. "Shehadapassiontoimproveherself byreadingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood.

Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

MariannaAmperisa tenaciousleaderbeinga trailblazerinthefieldof technology.CIOWomenMagazineis proudtointroduceherasoneofThe MostInspiringWomenLeadersTo WatchOutForIn2023.

Marianna'simpressivecareertrajectory isaprimeexampleofdetermination andresilience.Herdesignationasa keydecision-makerinaprominent technologycompanyisatestamentto hercapabilitiesandunwavering commitmenttoexcellence.Itisalsoa reflectionofthetrustandconfidence placedinherbyherfamily,whohave alwaysbeenherstrongestsupporters andadvocates.

Withtheirguidanceandassistance,she hasbeenabletocultivateahealthy work-lifebalance,allowingherto excelinbothherpersonaland professionallife.Thisbalancehaslent heravisibleandcontagiouspassionfor herwork,drivinghertoachieveher maximumleadershippotential.

Incode,establishedin2015,was foundedwiththepurposeof revolutionizingthedigitalidentity space.Sincethen,Mariannaandher teamhavebeenattheforefrontofthis effort,tirelesslyworkingtowards creatingseamlessandefficient practicesforKYCandKYB onboardingprocesses.

Marianna'ssuccesscanbeattributedto acombinationofherhardwork, unwaveringdetermination,andthe supportofherfamily.Sheservesasan inspirationtoall,demonstratingthe impactthatcanbemadewhenone's personalandprofessionallifeis balancedandalignedtowardsa commongoal.

Initsnascentstages,Incodefunctioned asaphoto-sharingplatformthat utilizedfacialrecognitiontechnology

tofacilitatethetransferofphotos. Thecompanysoughttoofferusersa novelwaytopreserveandsharetheir cherishedmemories.

However,thedifficultiesposedby traditionalformsofidentification, suchasphysicalIDs,passwords,and paper-basedforms,ledtoa reconsiderationoftheirapproach.

In2018,Incodepivotedtofocuson identityverification,recognizingthe pressingneedforsecureand seamlesscustomerexperiencesinthe enterprisesector Today,thecompany offersanOmnichannelBiometric IdentityPlatform,whichseamlessly integrateswithacompany'sexisting softwareandfacilitatesuser verificationthroughbiometrics capturedviaamobiledevice.

Toensuretheprivacyandsecurityof users'data,Incodehasautomatedthe processofdocumentverification againstgovernmentdatabases,while avoidingthestorageofphotos. Instead,imagesaretransformedinto hashedalphanumericdata,which cannotbelinkedtoaspecific individualorunscrambledtoforma face,evenintheeventofadata breach.

Withitsadvancedandhighly accurateidentityverification solutions,Incodeisrevolutionizing industriessuchashealthcare,retail, andfinanceonaglobalscale.Incode OmniandFanIDrepresentthe world'smostcutting-edgeand preciseidentityverificationofferings.

Marianna'ssuccessandthesuccess ofIncodeareacleartestimonytothe supportandencouragementofthose significantindividualsinherlife-her husbandandthreekids,andher dedicatedteam,whocontinuously spurherontoattaingreatness.

My experience in this dynamic and creative industry has contributed greatly to my development as an entrepreneur.

GettingtoknowMariannaAmper

Recollectingonherjourneytosuccess, Mariannawouldimpartthisquoteto heryoungerself–Flyinghighwith perfectbalance.Thisphrase underscoresthecriticalsignificanceof maintainingbalancewithinoneself,for onceachieved,theskiesarethelimit.

Thisideaofbalanceissomethingthat hasbeeninstilledinherfromanearly age,particularlybyherfamilywho havealwaysencouragedhertobelieve inherabilities,pursueandachieveher goals,and,mostimportantly,balance hercareerandpersonallife.This balancehasbeenessentialinenabling hertofullychaseherdreamswhile maintainingahealthylifestyle.

Mariannaholdsherbrother,Ricardo,in thehighestregardandhasunwavering

trustinhim.Fromtheonset,Ricardo possessedavisionaryoutlookfor Incode,recognizingtheneedto revolutionizethewayenterprises interactwithandearnthetrustoftheir customers.

Hisexceptionalleadershipstyle, characterizedbyunwaveringdedication andhardwork,hasbeenamajorsource ofinspirationforMarianna,whofully believesinhismissiontotransformthe digitallandscape.

“My experience in this dynamic and creative industry has contributed greatly to my development as an entrepreneur.”

TheGameChanger

Incodeischangingthegameinthe worldofidentityverification,by

providingworld-classsolutionsthat enableaworldofdigitaltrust.

Withitsinnovativesolutions,Incodeis unlockingthefullpotentialofvarious industriesincludingfinance, government,retail,hospitality,and gaming.Thistransformationofhuman interactionwithdata,products,and servicesisdonebyreducingfraudand increasingtheleveloftrust.

Incode'sidentitysolutionsarebasedon itscommitmenttodeliveringadvanced andprecisetechnology

ThekeytoIncode'scontinuedsuccess isitsstrategyofinvestingin partnerships.Theseglobalpartnerships acrosseveryindustryensurethatthe technologyremainsaheadofthecurve, constantlydrivinginnovationand progress.

Ricardo Amper

TheresultsofIncode'spartnerships andcommitmenttoinnovationare evidentinthecompany's technology.Itssolutionsare designedtomeettheneedsof businessesandconsumersinthe modernworld,deliveringseamless andsecureauthentication experiences.

Thecombinationofcutting-edge technologyandanunwavering commitmenttoexcellencehasmade Incodetheleaderinthefieldof identityverification.Withafocuson deliveringuniversalsolutions, Incodecontinuestoreshapetheway peopleinteractwithdata,products, andservicesinthedigitalworld.

RoadblocksAlongTheWay

Everyindustryfacesitsownunique setofobstaclesthatcanimpact businessoperationsandcustomer relations.Inordertostandoutand succeed,companiesmusteffectively navigatethesechallengesand maintainthequalityoftheir customerrelationships,brand reputation,andemployee satisfaction.

MariannaandtheteamatIncode facedtheirownsetofchallengesas theyworkedtoestablishtheir companyfromthegroundup.The taskofbuildingafinance departmentanddevelopinga cutting-edgeproductwitha dispersedteamoperatingacross differenttimezonesandlocations wasaformidablechallenge. However,theirdeterminationand hardworkpavedthewayfortheir continuedsuccess.

Mariannaadds,“Despitethe repeated,you'recrazyandyour businessisgoingbankrupt,itwas importantforourteamtoremain committedtodoingmeaningful

workandremovinglimitationsin societyandforourteam.This experiencehasallowedmetomeet peoplewhoconstantlyshowmethe truemeaningofhardwork,passion, anddedication.”

Incodehassetitselfapartfromits competitorsbyfocusingonbuilding acompanyculturebasedontrust andempowerment.Thecompany wantstobringinthebesttalentand providethemwithaplatformto innovateandgrow.

Despitestartingwithasmallteam, Incodemanagedtosecuretwo roundsofinvestmentandreachthe statusofaunicorncompanybythe endof2021.Thisisatestamentto thehardworkandcommitmentof theleadershipteam.

Nonetheless,Incodeisrapidly growingandcreatingnew opportunitiesforitselfandits employees.Marianna,theleaderof thecompany,believesthatfostering thelimitlesstalentoftheteamwill takeIncodeevenfurtherandhelpit toachievegreatersuccessinthe future.

Thecompanyisexcitedaboutthe newexperiencesandopportunities thatlieahead.Itiscommittedto helpingitsemployeesthriveand reachtheirfullpotential.

NavigatingThroughThe Pandemic

TheCOVID-19crisishas dramaticallyacceleratedthemove towardsdigitalization,putting pressureonbusinessestoadopt strongersecuritymeasuresthey mayhavepreviouslyoverlooked. Findingaquickandreliable solutioninthedigitalidentity verificationmarket,however,has proventobeachallenge.

C O V E R S T O R Y

ButIncodehassteppeduptothe plate,introducingIncodeOmniand FanID,twoplatformsthat seamlesslystreamlineend-user onboardingwhileproviding enhancedsecuritymeasuresthrough theuseofproprietarymachine learning,computervision,anti-fraud, anddigitalonboardingcomponents.

Withitsabilitytoquicklyrespondto thedemandsofthepandemic,Incode hasproventobeacrucialplayerin thedigitalworld,abletoprovidea trustedsolutionforthegrowing numberofnewusecasesandpain points.

SuccessSpeaks

Incodeplacesagreatdealof importanceonaculturethatprioritizes results.Duringthecompany'searly stages,findingtherightbalance betweengrowth,productinnovation, andstabilitywasasignificant challenge.

Mariannastillplacesgreatimportance onthis,evenafterachievingUnicorn status.Thecompanyiswell-knownfor itscommitmenttofosteringadiverse workplace,recognizingthatthisisthe keytoprovidingexceptionalcustomer service.

Inanefforttodrivetransformationand inclusionwithintheidentity verificationindustry,Incodeisaproud SilverSponsorofWomeninIdentity,a non-profitorganizationdedicatedto empoweringthenextgenerationof femaleleaders.

Thecompanyaspirestobealeading employerfortalented,diverse individualsintheindustry Withthis focusoninclusionanddiversity, Incodeispoisedtocontinueitsgrowth trajectoryandremainattheforefront ofinnovationinthefield.

Mariannasays,“Today,weareproud tohaveIncodersinmorethan20

marketsaroundtheworld,includingthe UnitedStates,Mexico,Argentina, Colombia,Serbia,theUK,France,the Netherlands,Spain,theUnitedArab Emirates,Uruguay,andSingapore.”

byprovidingaccesstoessential services,enhancingsecurityboth physicallyanddigitally,andminimizing coststofacilitatesmoothandcosteffectivetransactions.

Marianna'spassionfortechnologyand innovationisnever-ending.Herfamily andthediversebackgroundsand perspectivesoftheIncodeglobalteam provideherwithaconstantsourceof inspirationtodrivethedigitalidentity revolutionforward.

Withateamshecanfullytrust,sheis confidentintheirabilitytoovercome anychallengethatcomestheirwayas longastheyworktogether Theunique perspectivesandexperiencesofthe teammembersbringnewideasand approachestothetable,whichhelps drivethecompany'sgrowthandsuccess.

Inotherwords,thecombinationof Marianna'sdriveandthediversityofthe Incodeteammakeitapowerfulforcein theworldofdigitalidentitysolutions.

AStepAhead

Incodeisrevolutionizingtheonboarding processwithitscutting-edgetechnology thatprovidesfullyautomatedsolutions, supportedin190countriesandforover 4600typesofdocuments.

NotonlyisthetechnologyNIST compliant,butitalsoprovideslightningfastresults,farsurpassingthetraditional human-ledverificationprocesswhich cantakeanywherefrom90secondsto threedays.Thecompanyistaking enterprisebenefitstothenextlevelwith itstrulyno-codesolutions.

“We're on a mission to redefine the relationship between organizations and the customers they serve to reimagine trust.”

Incode'scutting-edgetechnology empowersindividualsandorganizations

Asatrailblazerinthedigitalidentity industry,Incode'sunwavering commitmenttodeliveringaneffortless, user-friendlyexperienceforboth enterprisesandtheirclientsis underpinnedbystrongadvocacyfor promotingamoreequitableand balancedindustrylandscape.

Diversityandinclusivenessare ingrainedintothecompany'scultural fabric,andMariannaissteadfastinher beliefthatfosteringadiverseworkplace iscrucialforherteamtoperformat theirpeaklevelsofefficiencyand creativity

Wordofthewise

MariannaAmper

VPStrategicFinance

Asayoungwomangrowingupina familyofentrepreneurs,Ilearnedthat myownperspectiveonbusinessis invaluable.Iwasluckytohavethe supportofafamilywhotaughtmeto followmydreamsdespiteanyhindrance tomysuccessduetobeingawoman.

Theyinstilledtheideathatwithenough determination,mysuccesswas limitless.Ihavecarriedthiswithme throughoutmyentirelife,andithas allowedmetoreachmyfull professionalpotential.

Personalexperiencehasshownmethat itisoftendifficultforwomentobalance theirlivesasbothprofessionals,and mothers.Ifinditveryimportantfor womentostriveforsuccessandfollow theirdreams,asmyfamilyraisedmeto do,inturnsettingaboldexamplefor theirchildrentofollow.

TeamForTheWin

We're on a mission to redefine the relationship between organizations and the customers they serve to reimagine trust.

AMY GERSHKOFF BOLLES

An Astute Leader with a Prudent Vision

Global Head of Digital & Emerging Technology Strategy Levi Strauss & Co

Innovationistheprominentfactor thatdrivesthegrowthofany organization.Particularlyin today'sintensely-competitivebusiness environment,itisbecoming increasinglyimportantfor organizationstoprovidesomethingout oftheordinarytomaketheirproducts standapartfromtherest.

Enunciatingtheimportanceof innovation,AmyGershkoffBolles (GlobalHeadofDigital&Emerging TechnologyStrategyatLeviStrauss &Co)says,“It'sprudentfor organizationstotakeadisciplined approachtoinnovation,irrespectiveof theeconomicclimate,thepandemic,or

macroeconomicfactors.Thisiswhat we'vedoneatLS&Co.”Amyjoined LS&CoinApril2022andshehas beenavitalcoginthecompany's unrivaledgrowthsincethen.

TheeditorialteamofTheEnterprise Worldrecentlyhadanopportunityto indulgeinaconversationwithAmy, wheresheshedlightuponherjourney andexperiencesasaninnovative womanbusinessleader.Herearesome snippetsfromthefascinating conversation.

1.Whatinspiredyoutodirectyour journeyinthisparticularfield?

Myfatherinspiredmycareerjourney:

hehasbeenaleaderinthetechnology fieldforseveraldecadesand encouragedmefromayoungageto studymathandsciencetodevelopa solidfoundationinproblem-solving skills. Athisurging,Ibecamean economicsmajoratCornellUniversity, withafocusoneconometricmodelling andstatistics,andlaterwentonto receiveaMastersandPh.D.from PrincetoninQuantitativeMethods (whichwouldbecalledDataScience today)andPoliticalScience.Ialso taughtStatisticscoursesatPrinceton UniversityandDataScienceatthe UniversityofCaliforniaBerkeley's HaasSchoolofBusiness.

Sincemytimeinacademia,Ihave appliedtherigorousproblem-solving andquantitativeskillstosolvinga varietyofbusinesschallenges.The samerigorous,data-drivenapproaches thatIlearnedduringmyeducation enableclear,agiledecision-making acrosschallengesinoperations, marketing,product,engineering,and strategy.

2.Howdifficultweretheinitial years?Stateafewchallengesyou faced.

ThemostdifficultchallengeIfaced wasasastart-upFounderandCEO. WhenIfoundedmycompany,Ihad neverbeenaCEObefore.Ihadto learnalot,quickly,aboutfinance, accounting,legal,humanresources, sales,marketing,andoperations.

Withalotofhardwork,Ibuilta profitablebusinessinlessthan18 months,withanotableclientlistthat spannedcivic,non-profit,and corporateclients.TheIPwas ultimatelyusedbytheObamafor Americare-electioncampaignandled tomyroleasHeadofMediaPlanning &Analyticsforthecampaign, reportingtothecampaignmanager.

3.Pleasewalkusthroughyour professionalbackground.

Overthecourseofmycareer,I'veheld anumberoftechnical,operational,and boardrolesinventureandprivateequity-backedstart-ups,largepublic companies,andcivicorganizations. I wasoneoftheearliestChiefData Officersandhelpedshapethestrategic importanceoftheroleindustry-wide. I'vealsobeenaGeneralManager, COO,andCEO,applyingmyexpertise indata-drivendecisioningacrossa broadspectrumoffunctionalareas withinbusinesses,includingsales, marketing,operations,andstrategy,as wellasproductandengineering.And

asaBoardDirectorandAdvisor,I've beenabletoprovidecompanies guidanceonbothtechnicaland operationalmatters,enablingthemto drivegrowth,scale,efficiency,improve customerexperiences,andmuchmore.

Atmycore,I'maninnovator,andI'm particularlyadeptinunlockinggrowth insideestablishedbusinesses, leveragingbothproduct-ledand marketingandsales-ledgrowth strategies.Ihavebuiltandled numerousglobal,distributed,highperformingteams,andhavegreatly enjoyedmarshallingdiverse,creative energyfromacrosstheglobeto achieveaudaciousgoals.

4.Canyoupleaseshareawordfor buddingentrepreneurs?

Neverletanyonetellyou“itcan'tbe done.”Numeroustimesduringmy career,peoplesaidsomethingcouldn't bedone,whetheritwasaproblemthey believedcouldnotbesolved,agoal theybelievedcouldnotbeachieved,or somethingelse;butthereisalwaysa waytogettoyes.Sometimes,itmeans changingthescopeorthetimeline, adjustingthetechnicalapproach,rightsizingtheobjectives,usinganiterative, agile,approach,orcompromisingin someway.Thismindsethasallowed metoachievebig,audaciousbusiness goals,oftenwithlimitedresources, undertighttimeconstraints.

Myotherpieceofadvice:teamworkis crucialforsuccess–nooneever achievedanythinginterestingatwork bythemselves.Alotoforganizations focusontalent,butwhatthey sometimesmissisthatgreatteamsare morethanjustacollectionof individuals–theyareonetrueteam. Lookatanygreatsportsteamthat achievedvictoryagainstamuch strongeropposingteam,andwhatthey allhaveincommonisthattheyworked togetherasoneteam. SowhenIbuild

teams,I'mlookingfortherightpeople, whoarenotonlyindividually impressive,smart,creative,and tenacious,butalsocanachievegreat thingstogether

5.Howhaveyourpersonallife experiencesinfluencedthe entrepreneurinyou?

Becomingawifeandmotherhas helpedmebecomemuchmore groundedatworkandservesasa constantremindertonot“sweatthe smallstuff.”Italsohelpswithfocus: whenyou'rebalancingafull-time demandingexecutiverole, responsibilitiesasaBoardDirectorand Advisortoothercompanies,aswellas awife,mother,anddaughter,ithelps keepperspectiveonwhat'simportant. EachquarterIsetmy2-3“bigrocks” goals,outliningwhatI'mfocusedon achievingpersonallyand professionally;Iwritetheseonapostitnoteandputitnearmycomputer Eachweek,asI'moutlininggoalsfor theweek,I'mconstantlyreferringto my“bigrocks”goalsandseeinghow I'mmakingprogressagainstthem.I stayveryfocusedonthesegoalseach quartertoensureI'mprioritizingthe rightthings.Icommunicatemy“big rocks”goalstomyteamleadersand makesuretheyalwaysknowwhatI'm focusedonatworksothey,too,can prioritizeandensurewe'remaking progressagainstthegoalsthatmatter mostfortheorganization.

6.Lookingback,whatadvicewould yougivetoyouryoungerself?

Overthelastfewyears,I'velearnedthe importanceofmakingtimetothink. It'seasy,especiallyasasenior executive,tohaveaschedule inundatedwithmeetings,andmostof thosemeetingsare,indeed,important. Butit'salsoimportanttodedicatesome timetothinkaboutthecomplex challengesyou'refacingatwork.

Makingtimetoreflectcanunlockalot ofcreativeenergy,somakesurethere's spaceforitinyourschedule.

7.Whatwastheonepieceofadvice thathashadanimpactonyour leadership?

Don'tbeafraidtoadmitwhatyoudon't know.Peopleoftenthinkthatwhen youascendtoacertainlevelof leadership,you'resupposedtohaveall theanswers–thisissimplynottrue: nooneknowseverythingabout everything!Weallhavestrengthsand areasinwhichwearenotanexpert.If youembracetheseareasinwhichyou lackexpertiseandfindexpertsyoucan bringontoyourteamorwhocan adviseyou,you'llbeabletoachieve greatthings.

8.Whenwasthecompanyincepted?

MycurrentroleisGlobalHeadof Digital&EmergingTechnology StrategyatLeviStrauss&Co.,andI joinedthecompanylastyear

AsforLeviStrauss&Company:At24 yearsold,LeviStraussarrivedinSan Franciscoandfoundedhisnamesake businessinMarchof1853.Thisyear, LS&Co.willbecelebrating170years asacompany!

9.Whatwereyourinitialchallenges andhowdidyoupaveyourway throughthose?

AtLS&Co,planning18monthsahead whilestillbeingabletoreactquickly andnimblyiscrucialtooursuccess–inordertodelighttheconsumerin 2024,weneedtoplannowintermsof whatproductswedesignandhowwe designthem,howmanytomanufacture andinwhatsizes,whatvolumeofeach size,etc.Eachstepfromforecastingto optimizationtopersonalizationisa criticalpieceofthepuzzlewhenit comestotrulymeetingconsumer expectations.

Whilethelastfewyearsfollowingthe pandemichavebeenunique,LS&Co. hasalwaysoperatedinanagileway, we'vehadtothrowoutmanymodels andrebuildthemalmostovernight. Whilethisisachallenge,itisalsoan opportunitytomakethingsalittlebit moregranularsothatwe'reableto adapttochangingconditionsacross variousregionsquicklyandefficiently.

10.Whatwasthevisionofyour companywhenyoustarted?

SincestartingatLS&Co.backinApril 2022,I'vebeenfocusedoncreatingour emergingtechnologyframework, focusedonhowtocollaboratively

evaluateinnovationopportunities. The frameworkevaluatesanypotential opportunityagainstcriteriaincluding resonancewithourbrandand corporatevalues,resonancewithour overallcorporatestrategy,financial analysis,andmostimportantly, positiveimpactonthecustomer experience.

Thusfar,we'veprimarilyfocusedon applyingthisframeworkinboththe Web3andtheIndustrial4.0spaces.In Web3.0.There'savastamountof opportunityinthatspace;everything fromdecentralizedwebcontentto blockchain-enabledvaluecreatorsand applications.Intheindustrial4.0 space,fromanemergingtechnology perspective,thereistonsof opportunity,rangingfrominnovations indesignandmanufacturingtothe supplychain.

WhatattractedmetoLS&Co.isthe opportunitytothinkaboutthefutureof suchaniconicbrand.LS&Co.hasbeen aleadingbrandformorethan150 years;thequestionis,whatwillthe next150yearslooklike?Howwill LS&Co.evolveandchangetomeetthe opportunitiesandchallengesofthe 22nd-centuryconsumer?Whatrole willemergingtechnologiesandthe digitalworldplayinthelivesof

consumersoverthenext150years? Theseareexcitingquestionsthatwe've alreadystartedtacklingandwill continuetoworkoninthecoming monthsandyearsacrossallareasof ourbusinessasweshapeourglobal digitalandemergingtechnology strategy.

11.Howwouldyoudescribeyour growthtrajectoryovertheyears?

I'maserialentrepreneur,andIlove harnessingthepowerofnew technologiestotransformbusinesses. I'vefoundedandledmyown successfultechnologystartup,and multipletimeshavestartednew businessesorlaunchednewproducts insideexistingcompaniesthatdrove growthandtransformation.Ihaveboth atechnicalandoperational background,havingbeenbothaChief DataOfficerandaFounder,CEO, COO,andGM,andthatcombination allowsmetoseetheopportunityof newtechnologiesaswellasthink throughtheoperationalmodelsthat drivecustomerandcommercialvalue. I'vealsohadexperienceinnovating insidedifferentsizesandstage companies,havinghadexecutive leadershiprolesatlarge,global,public companies,aswellasC-Level,Board, orAdvisoryrolesatventureand private-equitybackedcompanies. Despitedifferencesinsizeandstageof company,I'vefoundthatthereare commonthreadsforsuccessful,swift, impactfulinnovation:alwaysstartwith acustomer-centricapproach,rather thanatechnology-centeredapproach, engageinrapidtestingandlearning, andbuildforscale.

12.Whatisthereasonbehindyour company'slong-standingsuccess?

AtLS&Co.,wehavebeenfocusedon transformingourbusinessandbrands usingdigital,data&AI.We'redoing thisinthreemainways:Smarter

Creation,SmarterCommerce,and SmarterConnections.

WithSmarterCreation,we'reshifting fromtraditionalphysicalandanalog methodsofcreatingproductsto digitallyenabledprocessesandtools. Asaresult,we'llbeabletodesign fasterandsmarter—ultimately doublingthenumberofseasonal collectionseachyear,while significantlyeliminatingwaste. Throughouttheproductlifecycle, we'reusingdata,AI,andmachine learningtomakesmarterpredictions onkeydecisionsaroundassortments, demand,andsizing.Andasaresult, we'llmaketherightamountofthe rightproductstomeetconsumer demand—nomore,noless—and ultimatelyoptimizeprofitabilityand operatingmargins.

WithSmarterCommerce,we're workingonlayeringthisontopofour DTC-firststrategyandfast-growing digitalfootprintinordertowininthe marketplace.We'remakingthese channelssmarterbyleveragingdata& AItoensurewehavetherightproduct attherightpriceintherightlocations attherighttimeandareoptimizing marginsateveryturn.Wethenpush thedatagatheredthroughallchannels backintoour“create”and“connect” processestocontinuetomakeus smarter.

Lastly,withSmarterConnections, we'reunderstandingandbuildinga strongconnectionwithourfanshas beenkeytothecompany's170-yearoldsuccess.Andasweplanforthe futureandkeepupwithconsumers' heighteningexpectations,deepening andstrengtheningtheseconnections willbecomeevenmoreimportant. Beingagreatretailerisnotjustabout theproductsyouprovidetoyourfans, butit'salsoabouttheirconnectionwith ourbrand.WithourDTC-first approachandfast-growingdigital

footprint,we'reabletoleverageevery touchpointtobetterconnectand engageourfans.DataandAIhave enabledustobesmarterthanever abouthowwedothis.Wethenpush thedatagatheredthroughconnections withourconsumersbackintoour “create”and“commerce”processesto makeussmarter.

13.Post-pandemic,howhastheera ofentrepreneurshipchanged?

It'sprudentfororganizationstotakea disciplinedapproachtoinnovation, irrespectiveoftheeconomicclimate, thepandemic,ormacroeconomic factors.Thisiswhatwe'vedoneat LS&Co:whenIarrived,wecreateda frameworkanddisciplinedprocessfor evaluatinginnovationopportunities. Weevaluateanypotentialopportunity againstcriteriaincludingresonance withourbrandandcorporatevalues, resonancewithouroverallcorporate strategy,financialanalysis,andmost importantly,positiveimpactonthe customerexperience.Thisdisciplined approachtoevaluatinginnovation enablesustocarefullyexamineany opportunitytodetermineifit'soptimal forLS&Cotopursue,irrespectiveof externalconditions.

Quotes:

“Ifyouembracetheseareasinwhich youlackexpertiseandfindexpertsyou canbringontoyourteamorwhocan adviseyou,you'llbeabletoachieve greatthings.”

“Teamworkiscrucialforsuccess—no oneeverachievedanythinginteresting atworkbythemselves.”

HARBOUR BRID

The National Icon of Australia!

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

ByTrain

ByTram

ByFerry

Taxi

Bus

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD)

NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts. Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork

ChopsTossedinSoyandChinkiang

BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

THINGSNOTTODO

2.

3.

BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise. TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

6.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

7.Admirethesunriseorsunsetfromthe HarbourBridge.

1.Goingonastrollwithoutatourguide

Stayingoutlateatnight.

Attemptingtoenterthewater

3.Open-TopBigBusHop-onHop-off Tour

4.3-HourCatamaranWhaleWatching Tour

5.HarbourE-BikeTourGuided

CLIMBtothehighestarchofthe HarbourBridge.

2.HarborCruisewithPremium3CourseDinner

1.HarborCruisewithLunchBuffet

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus.

Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid. Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

SydneyHarbourTopDeckLunch Cruise

AI TOOLS ARE FINALLY CHANGING THE

BIOPHARMA LANDSCAPE

BIOPHARMA

ThebiopharmaindustryAItools

arefinallychangingbecauseof howquicklyandhowmuch medicalandscientificprogressisbeing made.Newbusinessmodelsarebeing madebecausepatientswanttobemore involvedandhaveabetterexperience. Biopharma’snewcurrencyisdatathat ismade,captured,analyzed,andused inreal-timebynewmedicaldevices. Oneofthemostimportantthingsthat setcompaniesapartishowwellthey cangetinsightsandprooffrom multipledatasources.Sincethisisthe case,digitaltransformationisa strategicmust.Thisreportexplains howtechnologiesthatAItoolsare finallychanginguseartificial intelligencewillaffectthebiopharma valuechainandspeedupthedigital transformationofbiopharma. Eventhoughthereisalotof innovationintheindustry,biopharma companiesarefacingacomplexand difficultenvironmentduetomore competitionandlongerR&Dcycle times,lesstimeonthemarket,patents thatareabouttoexpire,fallingpeak sales,pressurearoundreimbursement, andmorescrutinyfromregulators.As we’veshowninourseriesofreportson “Measuringthereturnfrom pharmaceuticalinnovation,”these factorsarecausingtheprojectedreturn oninvestmentthatlargebiopharma companiescouldgetfromtheirlatestagepipelinestodropbyanalarming amount,whichthreatenstheirlongtermfuturesAItoolsarefinally changing.

HerearesomewaysthatAItoolsare finallychangingtheworldof biopharma:

Somebiopharmacompanieswanttheir chiefinformationofficers(CIOs)to leadtheirdigitaltransformationefforts, whileothershavehiredchiefdigital officers(CDOs),whoareoftenfrom otherindustries,orchiefdigital

informationofficers(CDIOs),who combinemanyoftheskillsofaCIO andaCDO.

Ÿ AItoolsarefinallychanging

Ÿ scientificprogress

Ÿ Artificialintelligence

Nomatterwhattheirjobtitleis,those inchargeofdigitaltransformationin biopharmacompaniesneedtousedata andnewdigitaltechnologiestothe fullesttochangetheirbusinessand operatingmodels.Themostanticipated andimportantofthesetechnologiesare thosethatfallundertheterm“AI.”

Atthemoment,machinelearning(ML) isthemostimportantpartofmanyAI technologies.Recentimprovementsin MLalgorithmsandthemore complicatedpartofMLcalleddeep learning(DL)arewhataregetting peopleexcited.Untilrecently,many companiesdidn’thavetheskillsto makethemostofAItoolsarefinally changing.Thisisbecausefindingthe rightusecases,makingcustom solutions,andusingthesesolutionsat thescalerequiredaccesstolargedata sets,specializedinfrastructureand processingpower,andateamofdata andanalyticsexperts.7Usingitona largescalealsorequiredalotofmoney tobespent.

Today,thisisquicklychangingastech giantsandstart-upsthatwereearlyto useAIofferAI-baseddevelopment toolsandappsasproductsand services,sothatothercompaniescan alsouseAI.Biopharmacompanies haveaccesstolargedatasets,andthe resourcestogetthecomputingpower andtoptechnicaltalenttheyneedand areinagoodpositiontoprofitfromAI iftheyinvestearlyAItoolsarefinally changing.

1.ThemarketforAIinbiopharma

MarketsandMarketspredictsthatthe marketforAItoolsarefinallychanging inthebiopharmaindustryandwill growfrom$208millionin2018to $3.88billionin2025,whichisa compoundannualgrowthrate(CAGR) of52.9%.

8Thesevaluesaredifferentineachof thefourregions:NorthAmerica, Europe,Asia-Pacific(APAC),andthe RestoftheWorld(RoW),which includesSouthAmerica,Africa,and theMiddleEast(seefigure3).

Between2018and2025,itisexpected thatdrugdiscovery,precision medicine,medicalimagingand diagnostics,andresearchwilldrive mostoftheAItoolsthatarefinally changinginbiopharma.Duringthe periodoftheforecast,drugdiscovery willbethebiggestmarket.Itwillgrow from$159.8millionin2015to $2,999.7millionin2025,whichisa CAGRof52.0%.Overthenextfive years,themarketforprecision medicineisexpectedtogrowby60.2% peryear,from$16.3millionin2018to $440,9million.CAGRsofover50% arealsoexpectedformedicalimaging anddiagnosticsandresearch(see figure4).

2.ThingsthataremakingAIgrow acrossthevaluechain.

ThegrowthofglobalAItoolsare finallychanginginbiopharmaandthe potentialfordigitaltransformationare causedbyseveralthings.Froma technologyanddatapointofview, transformationisbeingdrivenbythree thingsinparticular:moredata,more powerfulcomputers,andcheaper computers. Biopharmacompanieswilluse technologiestospeedupinnovation, streamlineprocesses,andgetridof

3.Biopharma’sfuturewillbedriven byAI

barriersasaresultofdigital transformation.AItechnologieswillbe attheforefrontofthischange.They willhelpimproveefficiency,power newproductsorservices,enablenew businessmodels,andcreatea biopharmaindustrythatisvery differentfromwhatitisnowAItools arefinallychanging.

4.AIwillaffecteverypartofthe biopharmaceuticalvaluechain.

AIwillaffectthewholebiopharma valuechain.Atfirst,itwilldothisby collectingandcombininginformation fromdata(seefigure15).Hereare someexamplesofhowAIcouldbe usedinthedifferentpartsofthevalue chainAItoolsarefinallychanging.

5.Researchandfindout

UsingAIandcomputationalbiologyto findnewdrugsandmakethembetter couldmakeahugedifferenceinhow productivepeopleare.Inturn,thiswill makeresearchanddiscoveryless expensive,faster,andbetter.Itwillcut downonthenumberofdrugsthat don’tworkbyfindingpatternsinalot ofdata.Itwillalsoimprovetarget identification,safetyandeffectiveness assessments,andmodelingthat predictswhatwillhappenand“testing inthecomputer.”

OneimportantthingthatAItoolsare finallychangingispredictinghow moleculeswillinteractwitheachother Thishelpsusfigureouthowdiseases work.Inturn,thesemechanismscould helpfindnewbiomarkers,find,design, validate,andoptimizenewdrug candidates,andfindexistingdrugsthat couldbeusedforotherpurposes.

CombiningAIwithothertechnologies likeorgan-on-a-chip,3Dcellcultures, andothercellmodelsthatmimic humanbiologyin-vitrocouldreduce theneedtotestonanimalsandcould eventuallyleadtotheendofPhase1

clinicaltrialsinhealthyvolunteers.

Atthemoment,over148start-up companiesandover33large biopharmacompaniesareusingAIto researchandfindnewdrugs.Theydo thisthroughpartnershipsorontheir own.

40–41.Companiesarealsolooking intothepossibilityofusingAIto designandrunpreclinicalexperiments, whichcouldhelpcutdownthetimeit takestofind,develop,andreleasea newdrugAItoolsarefinallychanging.

6.Clinicaldevelopment

Clinicaltrialsarereadyforchange becausetheyaretakinglonger,cost more,andhavealotofmanualsteps. Also,alotoftrialsareneverfinished. ClinicalTrials.govwasusedtoregister morethan30,000clinicaltrialsin 2018.Sincetheyear2000,nearly 300,000trialshavebeenregistered. Butlessthan5,000trialsreportedtheir resultsin2018,andsince2000,less than35,000registeredstudieshave reportedtheirresultsAItoolsare finallychanging.

Biopharmacompaniesarecurrently lookingintohowtheycanuseAI technologytoimprovetheirclinical trials.Thisincludesimprovingtrial designandpatientrecruitment, analyzingbothtrialresultsand evidencefromtherealworld,and automatingthepublicationofresultsto makeitfasterandmoreefficient.Ifthe implementationgoeswell, developmentcostscouldgodown, peoplewouldbemorelikelytofollow therules,andtheresultswouldbe better&AItoolsarefinallychanging.

Also,havingaccesstolargeamounts ofdataandAI-poweredanalyticscould leadtothecreationofhighlyeffective personalizedtherapieswithouttheneed forlarge-scaleclinicaltrials.

7.Makingthingsandgetting supplies

Biopharmamanufacturingandsupply chainscreatealotofreal-timedatathat hasn’tbeenusedinausefulwayfor manyyears.ButAItoolsarefinally changingtechnologiesthatcould changetheseprocessesbyprocessing andmakingdecisionsaboutdatainreal time.Thiscouldmakesupplychains trulydata-driven.Thepotentialfor end-to-endvisibilityinmanufacturing andsupplychainswillhelpbiopharma companiesimprovetheirsupplychain planning,inventorymanagement, demandforecasting,logistics optimization,workforceplanning,and purchasing.

Biopharmacompanieswillbeableto managetheirsupply,quality,safety, security,andcostsbetteriftheycan changeprocessesandtrack medicationsinreal-time.Thiswilllead tosmartermanufacturingandsupply chaindecisions.

Thebusinessworldislikelytomove awayfromlinearsupplychainsand towarddigitalsupplynetworksthatare open,flexible,andlinked(DSNs). DSNsusedigitaltechnologieslike sensors,roboticprocessautomation (RPA),blockchain,andadvanced analyticstoimprovethevisibility, traceability,andcontrolofproducts andinventory.MLappliedto productiondatatobuildcompliance andqualityriskmodelsthathelp predictfailuresandcompliance problemsisalreadyhelpingseveral companies.Atthesametime,RPAand NLPcouldautomatethecreationand filingofcompliancereportsAItools arefinallychanging.

Cellandgenetherapies,whichare examplesofnext-generationproducts, willprobablyneedadifferentsetof skillstomakeandshipthantraditional molecules.Thesecapabilitiesshould

includeadvancedanalyticsand workflowautomationtomakeiteasy tocoordinatepatientcellcollection, manufacturingcapacity,coldchain logistics,anddeliveryofviable productstothetransfusioncenter

8.Launchandbusiness

Biopharmacompaniescouldbenefit greatlyfrombeingabletoseehow theirproductsaresoldfromstartto finish.UsingAIcanhelpcompanies planproductlaunchesbetter,get patientsmoreinvolved,helpdoctors makedecisionsandrunmarketing operations,andpredictdecisionsabout marketaccessandpricing.AItoolsare finallychangingandarealreadybeing usedtotrytoimproveengagementby customizingbehavioralnudgestoeach person’spersonality,motivations,care journey,andengagementchallenges.

Customizedengagementwith healthcareprofessionals(HCPs)could helpmakesurethattherightHCPsget therightinformationattherighttime. AIcanbeusedtodivideHCPsinto different“personas”basedontheir habits,preferences,andhowopenthey aretomarketingmessages.Tosupport reimbursementmodelsfornew curativetherapiesandservices,itwill likelybecomeimportanttogather evidencetoshowproofofvalueAI toolsarefinallychanging.

9.Post-marketsurveillanceand patientsupportprograms

Afteradrugisreleased,biopharma companiesmayalsoneedinteroperable healthdatatokeeptrackofpatients, communicatewiththemfroma distance,andofferthempersonalized treatmentoptionsattherighttime.For this,patientdatamustbeintegrated andanalyzedinreal-timetofigureout ifandwhenaninterventionisneeded. ItwillbeimportanttouseAIto improvesafety,especiallytofind

possiblebadthingshappeningorbad thingshappeninginreal-timeAItools arefinallychanging.

Itwillalsobeimportanttolearnmore aboutpatientmonitoringthanjust safety,andmanybiopharmacompanies andstart-upsarefocusingonthisarea. AI-poweredpatientsupportprograms couldchangethewaybiopharma interactswithitscustomers,improve enrollment,adherence,andretention, andimprovetheoveralloutcomefor patients.