Thisquotefromtheformer‘FirstladyoftheUnitedStates’trulyresonateswiththeroleof womeninshapingeconomiestoday Theincreasingnumberofwomenventuringinto businessandtakingupleadershiprolesisatestamenttothis.Althoughhistorybooksdon’t givejusticetotheimportanceofwomenleadershipinbusiness,thetablesareturningnow
FromSafraCatzandJaneFrasertoMaryBarraandKarenLynch,womenhavetimeand againprovedtheirleadershipabilityandmettle.Whilehelpingtheircompaniesgrow,they havecreatedalegacyforthenextgenerationofwomenleaderstofollow.
Torecognizeandhonortheastonishingeffortsofthesewomenpreneurs,theEnterprise Worldiscomingupwithitslatestmagazineissue,“TheMostInspiringWomenLeaders towatchin2023.”ThisisaWomen’sDayspecialeditionthatsignifiestheinvaluable contributionofwomenleadersinthebusinessworld.Theleadersfeaturedinthisissueare carryingthebatonofwomenleadershipontheirshouldersandsettingabenchmarkforthe futuregenerationofwomenpreneurs.
Onthecoverofthemagazine,wehavefeaturedAnnaNSchlegel,aprimeexampleofa womanleadermakingamarkinatypicallymale-dominantbusinessworld.Annahas helpednumerousglobalizationengineeringprocessesadvancewithfirstinternationalization patentsandpriorartthathavehelpedmanyothercompanies.Besidesthis,Annaisalsoan advisortoafewtechnologicalcompanies,agencies,andnon-profits.Elsewhereinthe magazine,wehavedepictedtheinspirationalsuccessstoriesofMarleneKisslingerand BethDonaldson.
We hope this women’s day, you celebrate femininity and take the next step towards women empowerment. Have a happy read!
“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.”
Utkarsh D.
This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
AmantyaTechnologiesRankedaLeader intheER&DServices–Telecommunications,SMECategory,in ZinnovZones’2022GlobalER&D ServicesRatings
Amantyahasbeendeclaredaleaderinthe SmallandMediumServicesProviders verticalinER&DServices–Telecommunicationssegmentandhasbeen rankedintheExecutiveZoneintheoverall ER&DcategoryinZinnovZones’annual ER&DServicesratings.
AmantyaTechnologiesInc.,aleading globalproductengineeringandsystem integrationcompany,announcedtodaythat ithasbeenrankedinthe‘LeadershipZone’ intheER&DServices–Telecommunicationsverticalandinthe ‘ExecutiveZone’intheoverallER&D ServicescategoryinZinnovZones’2022 GlobalER&DServicesRatings.
Theannualreportbytheprestigiousglobal managementconsultingandstrategy consultingfirmprovidesa360-degree evaluationofengineeringresearchand development(ER&D)serviceproviders, identifyingtheirexpertiseandscalability acrosskeymarketsandtechnologies,andis consideredanindustrystandard.The2022 studyevaluatedover75+topglobalservice providersacrossindustryverticalsand micro-verticalsfortheirdigitalengineering prowess.Theratingshavebeenassessedon multipledimensions,includingscalability, growthrate,innovationandIP,services capability,maturityofdeliveryandservices capabilities,ecosystemlinkages,and feedbackfromenterprisebuyers.
“Wearethrilledtoreceivethisrecognition andbeincludedinZinnovZones’ER&D Servicesratings.It’sahugehonortobe felicitatedbysuchaprestigiousbodyand
berecognizedforourstrongcapabilitiesto delivervalue-addedservicesandsolutionsinthe 5Gwirelessanddigitaldomains.Buildinga cultureofR&Danddisruptingnewtechnologies areattheheartofwhatwedoatAmantya.Our in-houseinnovations,5GSACore,5G Network-in-a-Box,and5Genterprisesolution, 5GAstra,areatestamenttothiscommitment.
Theratingacknowledgesourcontinuedability anddeepcommitmenttoexploringand disruptingcutting-edgetechnologiesthatdrive next-gendigitaltransformations.Overthepast fewyears,wehavepartneredwithsomeofthe bestcompaniesglobally,andourleadership positioninginZinnovER&DServicesreiterates ourgrowingstatureinthemarket.Welook forwardtoacceleratingandbroadeningour expertiseinemergingtechnologiesandbeinga frontrunnerinprovidingsolutionsthat transformeverydayexperiences,”saidAnuradha Gupta,CEO,AmantyaTechnologies,Inc.
Thecompanywasalsorecognizedas“Best SMEinTelecomEcosystem2022”atIndia MobileCongressand“MostPreferred WorkplaceinIT/ITES2022-23”byMarksmen Daily.
ToknowmoreaboutAmantyaTechnologiesand thecompany’scompleteecosystemof transformativesolutionsin5G,IoT,AIML, Digital,Cloud,andEdge,contact connect@amantyatech.com
AboutAmantyaTechnologies,Inc.
AmantyaTechnologiesisaleadingproduct engineeringandsystemintegrationcompany withoperationsintheUSA,Canada,andIndia (Gurugram,Bangalore&Nagpur).Aglobal organizationwithprovenexpertiseinnextgenerationtechnologieslike5G,IoT,AIML, edge,andcloudservices,Amantyaworkswith someoftheworld’sbestbrands,including Fortune500companies.
Marilyn
Monuments
Harbour Bridge - The National Icon of Australia!
AI tools are finally changing the biopharma landscape
NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky
ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.
DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe
littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher
ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.
OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.
Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand
centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.
AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.
Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton
February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.
MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.
TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.
OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.
OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.
Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's
mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.
OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared
lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.
AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel
afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe
incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"
Monroehadareputationforbeing toughtodealwith,whichonlybecame
worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.
Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.
Herpassingaway
Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.
Herinnatebeautywasafactorin openingdoorsforher,buttheeffortshe putinwasthedrivingforcebehindher meteoricclimbtosuperstardom."She hadapassiontoimproveherselfby readingbooksonpsychology,
philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood. Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.
Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She
wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.
Beingabusinessleaderisadaunting taskintoday’sintensely-competitive marketplace.Itbecomestrickierifyou areawomanleader,giventhesocietal challengesalongwiththetraditional ones.However,manywomenare breakingthestereotypicalnormsto comeaheadandsuccessfullyleadtheir businessestowardgrowth.The increasedpercentageofwomenin businessisatestamenttothis.AnnaN Schlegelisaprimeexampleofa womanleadermakingamarkina typicallymale-dominantbusiness world.
AnnawasborninOlot,Catalunya,a beautifulcorneroftheworldknown fortrade,visitors,entrepreneurs, artists,andhikersforalongtime.Anna grewupintwocountries,speaking fourlanguagesandspendingsummers surroundedbypeoplefromallover Europe.Shestudiedherfirsttwo universitydegreesentirelyinGerman andEnglish—whereshegotto understandtheworld,themanypoints ofview,diplomacy,howtoworkand speak,etc.
Enjoyingdifferentculturesfascinates Annaeveryday.Forexample,shehas signeddealswithanArgentiniananda KoreaninChina.Shethinksshecould nothavedonethiswithouta completelyopenmindtoculturesand manytrialsanderrorsalongtheway
BAlongsidehavinglivedindifferent countries,beingraisedmultilingual, andbecomingawomanintech,Anna hasincredibleparentswholeadby valuesandalotofclarity.Sheraised fourkidswhoarenowintheirearly 20s.Oneofherkidsisaspecialneeds kidandshehaslearnedaboutautism for20+years,whichhasshapedher journeythusfar.
Atanearlyage,Annawasthe spokespersonforherschooltothe parents.Moreover,shewasthecaptain oftheVolleyballteamandoccasionally therefereeofthefinalgames.
“Someone saw something that I didn’t see. I just went with it. Maybe it started when I was young. I literally just connected all these dots recently when some journalist asked me,” sheasserts. Annafurtherstatesthatitiscrucialto giveyounggirlstheseopportunities. “Pick someone, try them out, show them how, mentor them closely, give them feedback,” sheadds.
Asthefounderofoneagencyandthe GMforalargeglobalizationvendor, Annahasworkedonseveral technologies.Usually,sheentersa companywhenitdecidestogo globalandseesitthroughagood amountofexpansion.Some prominentexamplesareonline security“https”withVeriSign, VMware’svirtualizationlayerandall theirproducts,NetApp’soperating systemONTAPandalltheir products,Xeroxdigitalplatform,and Google’scrowdsourcinglinguistic process.
Annahashelpednumerous globalizationengineeringprocesses advancewithfirstinternationalization patentsandpriorartthathavehelped manyothercompanies.Besidesthis, Annaisalsoanadvisortoafew technologicalcompanies,agencies, andnon-profits.
AnnastartedherowncompanyinSanFranciscotolocalize contentandinternationalizecode.Fromthere,shewashired byCiscoSystemsandconsultedwithmanycompaniesin SiliconValleylikeYahoo,Google,andLeviStrauss.She movedtoseveralotherhigh-techcompanieswhereshedid asevererotation.Annahasleddigitalmarketing, internationalmarketstrategy,andproductlifecyclesfor multi-billiondollarbusinesses.Moreover,shehasled globalization,enterprisecontentstrategy,andglobal engineering.
AlltheseexperienceshavehelpedAnnadeveloptheability toassistcompaniesexcelglobally Thinkingback,she recallsbeingaQAManagerasanexample,atranslator, data,andartificialintelligenceplatformapplications.All theserolesarepartofensuringproductsandplatforms, solutions,andcompaniescangrowglobally.Leveragingher experiences,Annaishelpinghercompanygoglobal.
“There are roses and there are thorns…”
Challengesareapartandparcelofthestoryofevery successfulbusinessleader Annaconfrontsthesechallenges withapositiveapproach.Shebelievesinlearningfromand havingfunwiththechallenges. “There are roses and there
are thorns, it’s a back and forth. I get up the next day with HEY we are still here, alive, and ready to kick off a brand new day of challenges, joys, learnings,” sheadds.
HavingimmigratedtoothercountrieshashelpedAnna pivotandadaptfast.Shefacedchallengeslikebeinga womanintech,raisingkidswhiletravelingalot,beinglaid off,etc.However,shebelievesallofthisisjustpartoflife. Annaputsalotofperspectiveintoeverythingshedoes.She believesifaleaderhasfunandmotivationtotrain,is constantlywillingtolearn,triestostayhealthy,andexhibits grit,theydonottakethingsaschallengesbutasadventures andnewareasofgrowth.
Annamentionsthatalotcanbefiguredoutorbrokendown intolittlesteps.Accordingtoher,thereisalwayssomeone totalktoabouthowyouparent,howtolearnanewarea, howyoushouldlookataproblem,etc. “If you have blind spots, you have to make your own reality with optimism. Dancing while you are at it, and being open to other perspectives,” sheasserts.
Annaattributeshersuccesstothepeopleshehasassociated herselfwith,ratherthanherdegreeorprofessional experience.Thepeopleshehasworkedwithandlearned
fromhavebeeninfluentialinher career.Shehaslearnedalotfrom seeing,whichshedoeseventoday.She hastraveledtoChinaandJapanwith DianeGreene(ex-CEOofVMWare).
Moreover,shehasworkedwithBrian Anderson(GMofDell)andBob Pearse(ChiefStrategyOfficerof Netapp).Theabilitytodosohascome fromchangingjobs,studyingphilology toengineeringandstrategytohowto runboards,andofferinghersupportto helptheCSuite.
Furthermore,Annaisabigbelieverin attitudeandpredisposition,howtorun abusiness,empathy,andhowtolisten actively.Someofthesethingsarenot taughtinaregularclasssetting,and shehadtochoosethetypeofleader shewantedtobe.Annalearnedand keptlearningdifferentmodels,for example,presenting,speaking, listening,makingharddecisions,and havingcrucialconversations. “All these things you have to intentionally practice, learn, see what you are missing, and get feedback on,” she mentions.
Annabelievesthatentrepreneurship haschangedsignificantlyafterthe pandemic.Sherecallsalwaysgoingto theofficeandevenbeingstrictabout howmanydayspeoplecould telecommute.Presently,itisthe opposite.Annaadmitsthatworking fromhomehasitsadvantages, however,goingtotheofficemakesher feelmorespecialandbringsa camaraderieinadifferentway
Annafurtherstatesthatthereisalotof isolationhappening,however,thereare manyhourstoinnovate.Sheadaptedto beingremoteandstillbeingableto visitofficesinherglobalrole.She believesthatonehastokeepontopof howteamsarefeelingandperforming
andforher,alotofitisviaZoomor GoogleMeet.Shestillthinksthata ‘peoplefirst’mentalityandthirstfor innovationhavenotstoppedforher
Inthenearfuture,Annaplanstokeep learninghowtoadjust,runglobal companiesbetteraroundtheworld,and sharethoselearnings.Sheloves bringingothersalongwithherandisa hugeadvocateofgivingback.Anna hasalsolaunchedabooknamedTruly Global,whichsheplanstokeepreediting.Sheaimstokeepspeakingon behalfofWomeninTechnology.
Furthermore,Annaenvisionsherself
championingherkids,thekidsofthe non-profitsshesupports.Shealso aimstokeepdevelopingher internationalizationpatentaswellas learningwiththenewcomersand passingalongsomeknowledgewith them.
Annaadvisesbuddingentrepreneurs tolearntheoppositeofwhatthey knownow “We all start with one main career or focus. Eventually, choose your superpower and get really great at that, but before that study different things. Eventually, study areas that surround your passion to expand how you see things,” sheasserts.
Annaisabigbelieverinsuperpower andmentionsthatitcomeswithalotof studying,immersion,anddifferent rotationsatvariouscompaniesor withinacompany.Forexample,at NetApp,Annahadworkedwith10 differentmanagersandeachone showedhersomethingdifferent.She wasabletohelpthembesuccessfulas well. “Help others be successful, often behind closed doors,” concludesAnna.
Theworldismovingtowards everythingdigitalandOTTisoneof thebiggestpartsofthedigital movement.
Ifyouareusingstreamingmediain ordertobuildyouraudience,extend yourviewership,growyour organization,anddeveloprevenue streamsthroughyourgrowing popularity,thenyoumostlikelyneed toutilizealotofthings.Lightcast.com isaplacewhereyoucandomany thingsatonetimetoenhanceyour OTTexperiencewithitsvarietyof productsandservices.
FeaturingforCIOWomen'sthisissue isMarleneKisslinger,TheMost InfluentialWomenToWatchOut.
TheCompany:
Since2010,Lightcast.comhasbeen thepioneerinmulti-platformandendto-endOTTsolutions.Theyhave enabledpublisherstocreateand manageTVApps,MobileApps,Web Apps,andSocialMediaAccountsin realtime.
Theiraward-winningCMS,TheMedia Cloud,allowspublisherstoupload, transcode,store,andmanageallondemandcontentsuchaslivestreams, gallerythumbnailsandimages,
metadata,languageversions,subtitle files,andothersidecarfilesforrealtimepublishingacrossWebsites, MobileApps,WebApps,TVApps,and SocialMediaPlatforms.
Lookingback,Marleneneveractually wantedtobecomeanentrepreneur.In fact,shegrewupinafamilyof extremelyhard-working,successful employeeswithhighworkethics, abovetheordinary,butnoneofthem hadstartedcompanies.
Marlene'sbeliefsystemtaughtherthat launching&runningasuccessful companyissomethingthatonlyrich peoplewouldbeabletodo.Littledid sheknowthatwithasparklingidea, perseverance,consistency,andthe rightpartnersyoucanachievealmost anything.
WithaBachelor'sdegreeinTheatre, FilmandMediaandaMaster'sDegree inBusinessAdministrationwitha focusonHR,aswellasyearsof experienceinmediaproduction, filming,editing,andstreamingmediait feltnaturalforMarlenetodirecther journeyinthisparticularfieldwhere shecouldcontributeintheareasof productdevelopment,customer successandHR,allofwhichare necessarywhenyouwanttostarta companyfromtheground.
Marlenesays,nomatterhowhardand frustratingitcanbe,neverloseyour why Whenyouknowyourwhy,and thereasonwhyyoudowhatyoudo, youareonapathtosuccess.Youmay notalwaysfeelgreatalongtheway, andyoumaynotinstantlyseesuccess, buttrustthatitwillallcometogetherif youarepersistentandifyoustaytrue toyourself.
If my life were a book it'd be called
“Consistency is Key!”Marlene Kisslinger
Growingup,Marlenewasextremely shy,shedidn'trealizeherfull potentialandwasconfusedabouther purposeinlife.Overtimeshe realizedthatpersistence,reliability, andconsistency,couldopennew doorstogrowth.
Despiteallthechallengesand difficulties,lifethrewatMarlene, shewasalwayspersistent.Nomatter howsmallorbigtheresponsibility, shealwaystriedtotakefull ownershipofeverythingshewas entrustedwith.Carryingthosevalues alongwithher,shenowleadsa successfulINC5000companywith employeesin5differentcountries.
Marlene'sexperienceintheareaof mediaproduction,videoediting,and graphicdesignaswellason-demand andlivestreaminghashelpedherin understandingtheclient'sneedsand theirchallengesinbetterways.One ofthechallengesalmosteverymedia publisherisfacingistime constraints.
Becausetherearesuchtight timelinesanddeadlines,making efficienttoolstodelivercontenttoa greateraudienceisextremely valuable.Thatisoneofthemain USPsofLightcast.com,says Marlene.
Butthat'sonlyhalfofthestory. AccordingtoMarlene,without onboardingtherighttalentsatthe righttimeLightcast.comwouldhave neverbeenrecognizedasoneofthe mostreliableandinnovative streamingprovidersinthemarket.
WithanMBAinHumanResources, Marlenelearnedthefundamentalsof talentacquisition,talent
development,andinternationalhuman resourcemanagement,whichhasbeen veryhelpfulforamicro-multinational companywithsmallofficesandteamsin multiplelocations.
Marlenesaysshehassoakedupadvice frommanywhohaveaccomplishedgreat things,butthereisonepieceofadvice thathadastrongimpactonherthatshe oftenshareswithvariousleaders.
ToquoteMarlene:
“Thebiggestmistakeyoucanmake asaleaderismakingyourself irreplaceable.Youmightgetmore applausefrompeoplearoundyou,but youwillneverseethefullpotential developedwithinyourteam.Make yourselfreplaceablebymultiplying yourselfinothers,andshakeoffthe fearthatsomeoneelsemighttake yourseat.Enablingotherstosurpass youwillleadtogreatergrowth.”
Lightcast.comfundedthestart-up entirelybyitselfwithoutanyexternal orventurecapitalandreinvestedevery dollarthatcamein.
Nothavingextracapitaltoburnpushed challengedthemtobeextrasmartand theyhadtostretcheverydollartoits limit.ThismadeLightcast.combetter insomanyways.Eventodaythey carrythismindsetofresourcefulness
whichtheydonotwanttoloseinthe futureaswell.
Theyhadonlyoneambitiousgoalin mindandthatwastobuildthebest multi-platformOVPandMedia ManagementSystemforthemidmarket.Inaddition,whatmadestart-up yearsfunforthemwasbeingabletobe creativewhilefocusingonproduct developmententirelywithfullfreedom andwithoutanypressurefromthe investors.
Apitbull-likedeterminationand longevity.Thetrendingtermofthelast tenyearsforitissustainabilityand,in thatrespect,sustainabilityisexactly whatisbehindLightcast.com'slongstandingsuccess.Wewerenotbuiltas anovernightwonderwiththegoalto exitquicklyatinflatedvaluations.We builtLightcast.cominordertoservice customersformanydecades.Ina sense,weareanti-inflatedbutfocuson intrinsicvalue,deepunderlyingtech, andlong-termsustainability.Ifwehad tochoosebetweenexplosivegrowth during12monthsorconsistentand sustainablegrowthover12years,we wouldpickthe12yearseverysingle timewithouthesitation.
In2012Lightcast.Comstartedto acceptahandfulofcustomers.Soon
enough,asmallfocusgroupof mediapublishersgavethemtheir feedbackontheservicesof Lightcast.comduringtheinitial developmentphase.
In2014Lightcast.Comstartedto acceptcustomersofficiallyandsince thentheirmonthlyrecurringrevenue hasgrownbyawhopping1600%.
SinceLightcast.ComareaSaaS companywithlong-termcontracts forrecurringbusinessservices,itcan projectcontinuousgrowthwith comparativelyhighaccuracy
Judgingbytherecentgrowth acceleration,Evenwithoutany investmentintomarketingorsales, acquisitionsofsmallerstreaming providers,orstrategicpartnerships, Lightcast.Comareexpecting continuousYoYgrowthinthemiddouble-digitsinthecomingyears. Thisisjustbasedonthecurrent organicgrowthiftheydonothingbut managethestatusquo.
AccordingtoMarlene,themajority ofStartupsandVloggers,content creators,andmediapublisherscome toLightcast.cominordertolaunch TVAppsand/orMobileAppsfor streamingandLightcast.comseeksto extenditsportfolioofpublishing propertiesevenfurther.
Oneofthekeyfactors=forchoosing Lightcast.comisthecost-efficiency andopportunitytosaveonvaluable financialresourcesbecauseitisusually lessexpensivethanother“patch-work solutions”.
Lightcast.comsimplifiesOTTand multi-platformpublishingfor organizationsofallsizes–fromthe smallesttothelargest.
Asidefromthefinancialsavings,the sometimesevenmorevaluabletime resourcesareanotherfactorwhy publisherschooseLightcast.com.It allowsthemto“getmoredonefaster” throughtheproprietaryMediaCloud real-timecontentandappmanagement system.
Allconnectedpublishingproperties, suchasapps,players,podcasts,and socialmediachannels,canbemanaged inoneplace,withsyndicated workflows,andalluser/viewerdata andreportingisinoneplace.
TheMediaCloudhasoverone thousandfunctionalitiesfor professionalmediapublishers,ranging fromDRM,geocontrol,socialsharing settings,real-timeappcontrol,app builder,playerbuilder,andmore.
Variousworkflowscanbeautomated entirelybyusingprogrammable workflowpresents,allowingpublishers tosaveasmanyworkflowstoset preferenceprofilesastheylike.The majorityofLightcastcustomersseekto addressaudiencesworldwideandto maximizeexposureacrossasmany platformsaspossible.
“Staying consistent to my true values has been the key to success.”
- Marlene Kisslinger
TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.
In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.
TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and
nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.
TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.
THENEARESTAIRPORT
SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD) NEARESTRAILWAYSTATION
MilsonsPointStation
FerrystationsnearSydneyHarbour BridgeinSydney
KirribilliWharf
MilsonsPointWharf
JeffreyStreetWharf
TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts. Thecosteachnightis$300pernight
WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers
fromSydneyAirportandtheFerry Terminal.
Cost:$240pernight
HotelKithDarlingHarbour
HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.
Cost:$230
CrownTowersSydney
CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation
hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.
Cost:$500pernight
XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)
HalfshellscallopsteamedwithXOchilli andshallotsoysauce
QuailwithSaltandPepper(2pieces)
Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)
MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme
ChopsofMandarinPork
DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar
DucklingCrispywithSugarCaneand
PlumSauce
FilletPanFriedwithWasabiWasabiSlatheredSteakCube
StirFriedSalmonCubewithXOChilli
XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy
SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn
THINGSTODOANDTHINGS NOTTODO.
THINGSTODO
1.HarborCruisewithLunchBuffet
2.HarborCruisewithPremium3CourseDinner
3.Open-TopBigBusHop-onHop-off Tour
4.3-HourCatamaranWhaleWatching Tour
5.HarbourE-BikeTourGuided
6.CLIMBtothehighestarchofthe HarbourBridge.
7.Admirethesunriseorsunsetfromthe HarbourBridge.
1.Goingonastrollwithoutatourguide
2.Stayingoutlateatnight.
3.Attemptingtoenterthewater BESTTIMETOVISIT.
Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.
Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.
Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.
ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise. TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.
Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.
Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.
Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.
PylonLookout
TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.
TheOperaBar
Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.
BluesPointReserve(McMahons Point)
BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus. Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).
CahillExpressway
TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid. Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.
ObservatoryHill
ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass
torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.
BigBusSydneyandBondiHop-on Hop-offTour
ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.
SydneyTheRocksGuidedWalking Tour
Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe
mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.
Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan
chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.
Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.
Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.
SydneyHarbourTopDeckLunch Cruise
Ithinkit’ssafetosay,wehaveall watchedbeautyvideosandtriedto liveuptosocietystandardsor perhapstriedrecreatingitinourown ways.Withtheboomingaesthetic industry,it’seasierthaneverbeforeto takethenecessarystepstobeyourbest selfandfeelcomfortableinyourown skin,howeverthatlooksforyou.
BethDonaldson,named‘TopWoman LeadertoWatchOutforin2023,’ originallythoughtshewantedtogoto collegetostudymedicineandbecome aphysician,butafterdroppingoutof highschooldecidedagainstit. However,afterbeingahighshooldrop outshediddecidetogotocollege whereshestudied Biologyatthe UniversityofMissouriColumbia.
Afterhercollegedays,Bethmovedto Chicagotoexperiencelife!An adventureratheart,shewantedto experiencelifein anewcity,builda network,meetnewpeople,andfindthe rightpathtotread.There,shestarted herfirstjobasaMembershipDirector withtheChicagolandChamberof Commercewhereshestayedafew yearsbeforemovingbacktoher hometownofSt.Louis.Whenshe decidedtomovebacktoSt.Louisshe beganinterviewingwithanumberof joboffersathandshortlyafter.Beth decidedtoaccepttheonethatchanged theentiretrajectoryofherlifeand career
“This decision propelled me in the direction of my true passion and purpose.”
Beth Donaldson, Founder + CEO of skinBe Med Spa, is dedicated to being an organization of integrity, value and innovation to change the lives of everyone they touch.
“Honestly, I kind of fell into my passion of aesthetics and wellness and quickly discovered it was my calling. I love helping others achieve the best versions of themselves.”
ThisiswhenBeth joinedthelargest medspainthecountry,whichatthe timeshejoinedwasonly16locations, andsoongrewto135locationsbythe timesheleft.Startingajobwitha companyandgettingtoworkat everythingfromgroundupis somethinganynewbiewouldonly dreamof.Beth’shiringmanageratthe time,MistyAkerssaid,“Thebestway todescribeBethis"GameChanger". Sheisapersonwhowillcomeinand helpanyteam,risetotheoccasion,and betterthemselves.Ihadthepleasureof hiringBethinSt.Louis,anditwasto date,oneofthebestdecisionsIhave evermadeasahiringmanager.She immediatelytookastrugglingcenter andmadeitacentertobeat.She workedherwaytobecomingthetop salespersoninthecompanyand remaineduntouchedfornearlytwo years.Bethmakesthingshappen,and challengesotherstobebetter.She madeourcompanyrealizethatthere wasmorepossible,becausesheproved timeandtimeagain;therewas.Shedid notjustraisethebarforthe organization,shechangedtheoutlook onwhatwaspossible.Shetruly changedthegame…,”saidMisty.Beth hadthechancetoleadthis organizations’sales,opennew locations,traveltothe underperforminglocationstohelpthe teamsacrossthenationandhelpmake themsuccessfulbytrainingthemthe systemsandmindsetittakestodoit. Shetrulychangedthegame.
Workingwithanorganizationthathad ahandfuloflocationsatthestartand becameaslargescaleasasitdid duringhertimethere,wastrulya blessing,butBethalsosawamissing spaceintheindustryasawhole.Thus Bethsetouttofillthevoid.She wholeheartedlybelievesthatbeautyis morethanskindeepandsawa tremendousopportunitytobringher visiontolifeofconnectinghow
The new skinBe skin + Beauty lip product portfolio of high quality cosmetics now available nationwide. Contact the clinic at 636.778.7200 or shop online at www.skinbemedspa.com
Beth Donaldson, Founder + CEO, skinBe Med Spa wearing the new skinBe Bombshell lip liner with Be you lipstick creme
someonelooksandfeelsmatters most.“Whenyoufeelgreatand lookgreat,youdogreat.”said Beth.Therearesomanymedspas thatfocusontheoutside appearanceandnotthepersonas awhole. “I wanted to change that and that is when I decided I wanted to create an anti-aging and wellness revolution that connected the art of aesthetics with the science of wellness to help people look and feel their best from the inside out, and that is when skinBe Med Spa was born.”
Difficultisanunderstatement whenitcomestostartinga businessfromthegroundupbut thesearethetimesany entrepreneurorbusinessowner mustfacetogettothenextlevel andbeyond.ThroughoutBeth’s journeyofbuildingherbusiness fromthegroundupthatis100% selffunded,resiliencehasbeen hergreatestasset.Anunstoppable spiritandamassivevisionto changethelivesofmillions,both heremployeesandskinBeclients, isoneofBeth’sgreateststrengths. Shecreditsthisasoneofthe biggestassetsthathashelpedher buildanenterprisethatis revolutionizinglivesand disruptingtheindustry.
Thefirstbigobstaclethrownher way,outsideofthenormal challengesallbusinessowners face,wasanamechange–before skinBeofficiallyopenedbutafter thebuildoutbeganandthousands ofdollarswerespentin marketing,buildingsignageand more.Thebuildoutstartedin June2017andinAugust2017,
Bethwasservedpapersfroman attorneytochangethebusinessnameas itwasalreadytrademarkedbyanother medspainArizona.
“Clearly I was devastated but looking back it was meant to be. After some serious deep reflection and knowing this challenge was going to be a blessing – the name I chose was skinBe.”
WhyskinBe?It’stri-fold.Thefirstand mostobviousreasonisthepersonal brandingitshows.TheBeisthefirst partofBeth’sname,andskinrepresents everythingtheydoatskinBe.Theskin isourbiggestorganandadirect reflectionofbothyourinternalhealth andhowyoutakecareofyourself.
Thesecondpartofthedeepmeaningof thenamelieswithinthemeaningofa bumblebee.“Mycolleaguesbegan callingmeQueenBseveralyearsago, alwaysusingthebeesymbolandonceI dugdeeperintothesymbolismofabee, Irealizedthetruemeaningisthat
Beth has a dedicated team of individuals both personally and professionally. Pictured here with her glam squad, Amanda McGuire with Lotus Hair Company and Noreen Webster, professional makeup artist.
‘anythingispossible.Basedon physics,duetothesizeofthebee's bodyincomparisontoitswings,it shouldnotbeabletoflybutitdoes.It signifiesanythingispossible.”,adds Beth.
Lastly,Bethisanadvocateofbeing whatevermakesyoufeelmost comfortableandempoweredtobe, regardlessofwhatanyonethinks.Be unique.Bedifferent.Beweird.Be extra.Bebeautifulinyourown magicalway.JustBeyou.
AndthisishowthenameskinBeMed Spacameabout.
BuildingaStrongFoundation
skinBeMedSpawasinceptedin Decemberof2017,andsincethenhas hadastronggrowthtrajectory Impeccablezealanddedicationinto thecreationofthevisionandresilience havealwaysbeenthekeycomponents forBethinbuildingthisenterpriseand asshecallsit,anempire.
skinBe Med Spa offers medical grade skincare options in clinic and nationwide shipping. Contact them today at 636.778.7200 or visit them online for a complimentary in person or virtual skincare assessment.
“We have a commitment to offer safe cutting edge results, and only the best to our clients.”
Beth’s dedicated and talented team of experts is what she is most proud of. Pictured here with her 10X team.
“The vision is still the same but we grow, innovate and evolve every day.”
Hervisionwastocreateamedspa thatfocusedonbeautyismorethan skindeephelpingthepersonasa whole–insideandout.Itwasall aboutconnectingtheartof aestheticswiththescienceof wellness.It’sallaboutinjecting confidencewiththeirportfolioof aesthetics,wellnessandbody treatmentoptionsaswellas
medicalgradeskincareandtheirnewly launchedcosmeticline.
“The vision is still the same but we grow, innovate and evolve every day.”
skinBeMedSpaisdoingbigthings–nowofferingfranchiseopportunitiesand aplantogrowitscorporatelocationsas wellastheportfolioofofferings.The
The sky is not the limit for us. We are currently offering franchise opportunities and are excited about our growth and expansion as an organization this coming year.
companylaunchedits‘BodybyBe®’ treatmentslastDecembersteppinginto thebodycontouringgameandarethrilled tobelaunchingtheirprivatelabel cosmeticlinethismonth.
“We have a commitment to offer safe cutting edge results, and only the best to our clients.”
Steppingintothenewyearwith massivemomentumandopportunities, skinBehasbigplansforthefuture.The 10Xteamisproudtobeacompanyof innovationandcontinuallearningto alignwiththecompanycorevaluesof deliveringthewowexperienceand changinglives.
ThismonthskinBelauncheditsnew privatelabelcosmeticlineofhigh qualitylipproductsthattheyhave spentmonthsresearchingandtestingto ensuretheyonlyofferthebest,apart oftheteam’scorevalues.Theyaren’t stoppingherein2023,withalotmore onthehorizon.
Inadditiontoexcitingnewlaunches, continuedinnovationandateamthatis committedtochanginglives; their expansionandgrowthplantospread theskinBevisiontomorepeople, includingfranchiseopportunities,isat theforefrontofthenearfuture.
“Weofferawidevarietyofaesthetic andwellnessoptionswitha commitmenttohelpourclientslook great,feelgreatandDOgreat.Weare committedtobeingtheinnovatorsand trailblazersinourspace,”saysBeth.
Bethhasbeeninthemedspaspacefor nearly20years,startingwithalarge
chainmedspawhichhelpedhergain greatinsight,experienceand knowledgeoftheindustry.“It’salso whereIfellinlovewiththebooming aestheticandwellnessindustryand knewitwasmypurposeandcalling tohelpothersgainconfidenceand livetheirbestlives,” addsBeth.
Fastforward,Bethdecidedtobranch outonherownwhenshewas determinedtomakeithermissionto normalizetheprocedurestheyoffer andfocusonthepersonasawhole byconnectingtheartofaesthetics withthescienceofwellnessto changelivesacrosstheglobe.
ALettertoYoungerSelfHello15yearoldBeth!
Bethbelievesinbeingyourbestand mostauthenticversionofyourself. ThemostimportantthingBeth wouldadviseheryoungerselfis,Be You.
“Be authentically you even when others don’t understand it.”
Beingarebelandarulebreaker, Bethhadawayofgettingaheadin thepursuitofbeingthebest.And yearslater,whenrunningan enterprise,itbecameoneofher manystrengths.
“Youcan’tmakeabigdifference doingwhateveryoneelsedoesor tryingtolivelikeothers.Theremay beothersthattrytocopyyoubutif youaretrulyexceptionalandoffer somethingbeyondaverage,theywill neverbeabletobuildwhatyouhave bytryingtoduplicateit.Ialso believethereisenoughroomfor everyonetoearnsuccessandwinas longastheyputinthework.Thatis trueforeverythinginlifesofollow yourpassionandbeunapologetically you.”,addsBeth.
IfBeth’sJourneywasaBook,it wouldbecalled“GameChanger”
“Ihavealwaysenjoyedtocomein, disruptthesystemandchangethe game;witheverythingIdoinlife. Meaning,Iliketohelpothers overcomeobstacles,challenges, generationalcurses,etc.Ilovetofinda betterway.Ilovetogoagainstthe graintocreatesomethingextraordinary –somethingIdidwhenIfounded skinBe.”saidBeth.
“OurmissionatskinBerunsdeep.It’s morethanjustbuildingananti-aging andwellnessrevolution.It’sabout trulychanginglivesforthebetter.Our focusistoencouragealltobethebest versionofthemselvesbysimplybeing them-Beyou,always.”saidBeth.
PassingontheLegacyFromaLeadertoaLeader
“It’shardtonarrowitdowntojustone pieceofadvice.Beingaleaderis difficultyetthemostrewardingthing.I loveempoweringandhelpingothers achievegreatnessandhavegrownasa leadertremendouslythroughoutmy entrepreneurshipjourney.Alotofmy growthhasbeenself-taughtthrough readingandconferencesaswellasa strongcommitmenttolearnhowtobe abetterleader
Ialsohiredabusinesscoachin2022 whowassuchanamazingresourceand mentortome.SandiGlandt;my mentor,businesscoachandnow someoneIconsiderafriendtoo;helped merealizesomekeyingredientsto beinganamazingleaderwhichiswhat Istrivetobe.Ithinkthemostvaluable thingIlearnedaboutbeingagreat leaderisdelegation–don’ttrytodoit all–butonlyhirethebestatthatrole todoitandthentrustthemtoownit
andleadintheirposition.Nothing makesmehappierthantoseemyteam grow,winandthrive!”
ToAlltheNewEntrants,Beth’sOnly AdviceWouldBe-
“Nevergiveup.It’sreallythatsimple. You’regoingtomakemistakes.You’re goingtofail.Thosearethemoments whenyoulearntogroworquit.Ifyou wanttowin,nevergiveupandkeep goingevenonyourhardestdays.”
A 10X team for a 10X vision.“Be authentically you even when others don’t understand it.”
AI TOOLS ARE FINALLY CHANGING THE
ThebiopharmaindustryAItools
arefinallychangingbecauseof howquicklyandhowmuch medicalandscientificprogressisbeing made.Newbusinessmodelsarebeing madebecausepatientswanttobemore involvedandhaveabetterexperience. Biopharma’snewcurrencyisdatathat ismade,captured,analyzed,andused inreal-timebynewmedicaldevices. Oneofthemostimportantthingsthat setcompaniesapartishowwellthey cangetinsightsandprooffrom multipledatasources.Sincethisisthe case,digitaltransformationisa strategicmust.Thisreportexplains howtechnologiesthatAItoolsare finallychanginguseartificial intelligencewillaffectthebiopharma valuechainandspeedupthedigital transformationofbiopharma. Eventhoughthereisalotof innovationintheindustry,biopharma companiesarefacingacomplexand difficultenvironmentduetomore competitionandlongerR&Dcycle times,lesstimeonthemarket,patents thatareabouttoexpire,fallingpeak sales,pressurearoundreimbursement, andmorescrutinyfromregulators.As we’veshowninourseriesofreportson “Measuringthereturnfrom pharmaceuticalinnovation,”these factorsarecausingtheprojectedreturn oninvestmentthatlargebiopharma companiescouldgetfromtheirlatestagepipelinestodropbyanalarming amount,whichthreatenstheirlongtermfuturesAItoolsarefinally changing.
HerearesomewaysthatAItoolsare finallychangingtheworldof biopharma:
Somebiopharmacompanieswanttheir chiefinformationofficers(CIOs)to leadtheirdigitaltransformationefforts, whileothershavehiredchiefdigital officers(CDOs),whoareoftenfrom otherindustries,orchiefdigital
informationofficers(CDIOs),who combinemanyoftheskillsofaCIO andaCDO.
Ÿ AItoolsarefinallychanging
Ÿ scientificprogress
Ÿ Artificialintelligence
Nomatterwhattheirjobtitleis,those inchargeofdigitaltransformationin biopharmacompaniesneedtousedata andnewdigitaltechnologiestothe fullesttochangetheirbusinessand operatingmodels.Themostanticipated andimportantofthesetechnologiesare thosethatfallundertheterm“AI.”
Atthemoment,machinelearning(ML) isthemostimportantpartofmanyAI technologies.Recentimprovementsin MLalgorithmsandthemore complicatedpartofMLcalleddeep learning(DL)arewhataregetting peopleexcited.Untilrecently,many companiesdidn’thavetheskillsto makethemostofAItoolsarefinally changing.Thisisbecausefindingthe rightusecases,makingcustom solutions,andusingthesesolutionsat thescalerequiredaccesstolargedata sets,specializedinfrastructureand processingpower,andateamofdata andanalyticsexperts.7Usingitona largescalealsorequiredalotofmoney tobespent.
Today,thisisquicklychangingastech giantsandstart-upsthatwereearlyto useAIofferAI-baseddevelopment toolsandappsasproductsand services,sothatothercompaniescan alsouseAI.Biopharmacompanies haveaccesstolargedatasets,andthe resourcestogetthecomputingpower andtoptechnicaltalenttheyneedand areinagoodpositiontoprofitfromAI iftheyinvestearlyAItoolsarefinally changing.
1.ThemarketforAIinbiopharma
MarketsandMarketspredictsthatthe marketforAItoolsarefinallychanging inthebiopharmaindustryandwill growfrom$208millionin2018to $3.88billionin2025,whichisa compoundannualgrowthrate(CAGR) of52.9%.
8Thesevaluesaredifferentineachof thefourregions:NorthAmerica, Europe,Asia-Pacific(APAC),andthe RestoftheWorld(RoW),which includesSouthAmerica,Africa,and theMiddleEast(seefigure3).
Between2018and2025,itisexpected thatdrugdiscovery,precision medicine,medicalimagingand diagnostics,andresearchwilldrive mostoftheAItoolsthatarefinally changinginbiopharma.Duringthe periodoftheforecast,drugdiscovery willbethebiggestmarket.Itwillgrow from$159.8millionin2015to $2,999.7millionin2025,whichisa CAGRof52.0%.Overthenextfive years,themarketforprecision medicineisexpectedtogrowby60.2% peryear,from$16.3millionin2018to $440,9million.CAGRsofover50% arealsoexpectedformedicalimaging anddiagnosticsandresearch(see figure4).
2.ThingsthataremakingAIgrow acrossthevaluechain.
ThegrowthofglobalAItoolsare finallychanginginbiopharmaandthe potentialfordigitaltransformationare causedbyseveralthings.Froma technologyanddatapointofview, transformationisbeingdrivenbythree thingsinparticular:moredata,more powerfulcomputers,andcheaper computers.
3.Biopharma’sfuturewillbedriven byAI
Biopharmacompanieswilluse technologiestospeedupinnovation, streamlineprocesses,andgetridof
barriersasaresultofdigital transformation.AItechnologieswillbe attheforefrontofthischange.They willhelpimproveefficiency,power newproductsorservices,enablenew businessmodels,andcreatea biopharmaindustrythatisvery differentfromwhatitisnowAItools arefinallychanging.
4.AIwillaffecteverypartofthe biopharmaceuticalvaluechain.
AIwillaffectthewholebiopharma valuechain.Atfirst,itwilldothisby collectingandcombininginformation fromdata(seefigure15).Hereare someexamplesofhowAIcouldbe usedinthedifferentpartsofthevalue chainAItoolsarefinallychanging.
5.Researchandfindout
UsingAIandcomputationalbiologyto findnewdrugsandmakethembetter couldmakeahugedifferenceinhow productivepeopleare.Inturn,thiswill makeresearchanddiscoveryless expensive,faster,andbetter.Itwillcut downonthenumberofdrugsthat don’tworkbyfindingpatternsinalot ofdata.Itwillalsoimprovetarget identification,safetyandeffectiveness assessments,andmodelingthat predictswhatwillhappenand“testing inthecomputer.”
OneimportantthingthatAItoolsare finallychangingispredictinghow moleculeswillinteractwitheachother Thishelpsusfigureouthowdiseases work.Inturn,thesemechanismscould helpfindnewbiomarkers,find,design, validate,andoptimizenewdrug candidates,andfindexistingdrugsthat couldbeusedforotherpurposes.
CombiningAIwithothertechnologies likeorgan-on-a-chip,3Dcellcultures, andothercellmodelsthatmimic humanbiologyin-vitrocouldreduce theneedtotestonanimalsandcould eventuallyleadtotheendofPhase1
clinicaltrialsinhealthyvolunteers.
Atthemoment,over148start-up companiesandover33large biopharmacompaniesareusingAIto researchandfindnewdrugs.Theydo thisthroughpartnershipsorontheir own.
40–41.Companiesarealsolooking intothepossibilityofusingAIto designandrunpreclinicalexperiments, whichcouldhelpcutdownthetimeit takestofind,develop,andreleasea newdrugAItoolsarefinallychanging.
6.Clinicaldevelopment
Clinicaltrialsarereadyforchange becausetheyaretakinglonger,cost more,andhavealotofmanualsteps. Also,alotoftrialsareneverfinished. ClinicalTrials.govwasusedtoregister morethan30,000clinicaltrialsin 2018.Sincetheyear2000,nearly 300,000trialshavebeenregistered. Butlessthan5,000trialsreportedtheir resultsin2018,andsince2000,less than35,000registeredstudieshave reportedtheirresultsAItoolsare finallychanging.
Biopharmacompaniesarecurrently lookingintohowtheycanuseAI technologytoimprovetheirclinical trials.Thisincludesimprovingtrial designandpatientrecruitment, analyzingbothtrialresultsand evidencefromtherealworld,and automatingthepublicationofresultsto makeitfasterandmoreefficient.Ifthe implementationgoeswell, developmentcostscouldgodown, peoplewouldbemorelikelytofollow therules,andtheresultswouldbe better&AItoolsarefinallychanging.
Also,havingaccesstolargeamounts ofdataandAI-poweredanalyticscould leadtothecreationofhighlyeffective personalizedtherapieswithouttheneed forlarge-scaleclinicaltrials.
Biopharmamanufacturingandsupply chainscreatealotofreal-timedatathat hasn’tbeenusedinausefulwayfor manyyears.ButAItoolsarefinally changingtechnologiesthatcould changetheseprocessesbyprocessing andmakingdecisionsaboutdatainreal time.Thiscouldmakesupplychains trulydata-driven.Thepotentialfor end-to-endvisibilityinmanufacturing andsupplychainswillhelpbiopharma companiesimprovetheirsupplychain planning,inventorymanagement, demandforecasting,logistics optimization,workforceplanning,and purchasing.
Biopharmacompanieswillbeableto managetheirsupply,quality,safety, security,andcostsbetteriftheycan changeprocessesandtrack medicationsinreal-time.Thiswilllead tosmartermanufacturingandsupply chaindecisions.
Thebusinessworldislikelytomove awayfromlinearsupplychainsand towarddigitalsupplynetworksthatare open,flexible,andlinked(DSNs). DSNsusedigitaltechnologieslike sensors,roboticprocessautomation (RPA),blockchain,andadvanced analyticstoimprovethevisibility, traceability,andcontrolofproducts andinventory.MLappliedto productiondatatobuildcompliance andqualityriskmodelsthathelp predictfailuresandcompliance problemsisalreadyhelpingseveral companies.Atthesametime,RPAand NLPcouldautomatethecreationand filingofcompliancereportsAItools arefinallychanging.
Cellandgenetherapies,whichare examplesofnext-generationproducts, willprobablyneedadifferentsetof skillstomakeandshipthantraditional molecules.Thesecapabilitiesshould
includeadvancedanalyticsand workflowautomationtomakeiteasy tocoordinatepatientcellcollection, manufacturingcapacity,coldchain logistics,anddeliveryofviable productstothetransfusioncenter
8.Launchandbusiness
Biopharmacompaniescouldbenefit greatlyfrombeingabletoseehow theirproductsaresoldfromstartto finish.UsingAIcanhelpcompanies planproductlaunchesbetter,get patientsmoreinvolved,helpdoctors makedecisionsandrunmarketing operations,andpredictdecisionsabout marketaccessandpricing.AItoolsare finallychangingandarealreadybeing usedtotrytoimproveengagementby customizingbehavioralnudgestoeach person’spersonality,motivations,care journey,andengagementchallenges.
Customizedengagementwith healthcareprofessionals(HCPs)could helpmakesurethattherightHCPsget therightinformationattherighttime. AIcanbeusedtodivideHCPsinto different“personas”basedontheir habits,preferences,andhowopenthey aretomarketingmessages.Tosupport reimbursementmodelsfornew curativetherapiesandservices,itwill likelybecomeimportanttogather evidencetoshowproofofvalueAI toolsarefinallychanging.
9.Post-marketsurveillanceand patient
Afteradrugisreleased,biopharma companiesmayalsoneedinteroperable healthdatatokeeptrackofpatients, communicatewiththemfroma distance,andofferthempersonalized treatmentoptionsattherighttime.For this,patientdatamustbeintegrated andanalyzedinreal-timetofigureout ifandwhenaninterventionisneeded. ItwillbeimportanttouseAIto improvesafety,especiallytofind
possiblebadthingshappeningorbad thingshappeninginreal-timeAItools arefinallychanging.
Itwillalsobeimportanttolearnmore aboutpatientmonitoringthanjust safety,andmanybiopharmacompanies andstart-upsarefocusingonthisarea. AI-poweredpatientsupportprograms couldchangethewaybiopharma interactswithitscustomers,improve enrollment,adherence,andretention, andimprovetheoveralloutcomefor patients.
