The Most Successful Businesswoman In 2023 | CIO Women Magazine

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How Meryl Streep became the best-performing artist of her time?

TRANSFORMING BUSINESSES WITH ADEPT HR SOLUTIONS

before
The Impact of Personalization on Customer Engagement All You Need to Know
visiting Eiffel Tower in Paris Pg. 30 Pg. 34 Pg. 12
MEGHA KURUP
Mouser Electronics Vice President-APAC Human Resource
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From Editor’ s Desk

Successfulbusinesswomenareplayingavitalroleinleadingthefuturewiththeirvision,

determination,andunwaveringcommitment.Breakingthroughbarriersandshattering glassceilings,thesewomenarechallengingtraditionalnormsandpavingthewayfora moreinclusiveanddiversebusinesslandscape.Withtheirentrepreneurialspirit,strategic thinking,andcollaborativeapproach,theyaredrivinginnovation,fosteringpositiveworkplace cultures,andinspiringthenextgenerationofleaders.

Byleveragingtheiruniqueperspectivesandharnessingtheirtalents,successfulbusinesswomen arereshapingindustries,championingsocialcauses,andcreatingsustainablebusinessmodels. Theirleadershipisinstrumentalinshapingafuturewheregenderequalityandempowered womenareattheforefrontofsuccess.

FeaturingforCIOWomenMagazine'sthisissueofTheMostSuccessfulBusinesswomanIn 2023arethestoriesofsuchsuccessfulbusinesswomenleadingthefuture.

Forthecoverreadabout-

MeghaKurup,VicePresidentofAPACHumanResourceatMouserElectronics,isadynamic andaccomplishedbusinesswomanwhohasmadesignificantcontributionstotheworldof entrepreneurship.Herimpressivecareerspansseveralindustries,includingfinance,healthcare, andtechnology Asavisionaryleader,Meghahasdemonstratedherabilitytonavigatecomplex businesschallengesanddeliverexceptionalresults.

Herpassionforinnovationandcommitmenttoexcellencehaveearnedhernumerousaccolades andrecognitionasatrailblazerinherfield.Withherexceptionalskillsandunwavering determination,MeghaKuruphasrisentothetopoftheindustry.

WithnineyearsofexperienceatMouser,Megha'scareerhasbeentransformed,andshehas elevatedherselftotheinternationalHRspace.In2022,shewaspromotedtoAsia-PacificHR VicePresident,asignificantmilestoneinhercareer.Megha'spassionforHRandher commitmenttoherworkhasallowedhertoexcelintheprofession,makingheravaluableasset totheorganization.

“In order to be irreplaceable one must always be different.
- Coco Chanel, founder of Chanel
Shalmali W.

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Magazine omen C o CIO Women Magazine, 1985, Henderson Rd, Columbus, Ohio, 43220 CIO Women Magazine Publisher Pamela Wilson Jimmy B. Monica Sanders Sankalp K. Narendra S. Garry Williams Chief Editor Marketing Coordinator(USA) PR & Marketing Coordinator Business Development Executive Creative Design Head Social Media Manager Digital Circulation Manager Shalmali W.

PRNewsSection

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TheMarketImpactReportprovidesanalysisofthemain factorsimpactingtheA2PSMSmarket,inadditiontodata onrevenues,challenges,andinsightonbestpracticesto maneuvertheA2Pmessagingecosystemefficientlyand effectively.Thereportalsofeaturesinterviewswith enterprisesandA2PSMSvendorsandunderscoresthefact thatthatdespiteotheremergingcommunication technologies,A2PSMScontinuestoplayanintegralrole inthemessagingindustry

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CEQUENSisanISO-certifiedandaPCIDSScompliant company.ItisalsorecognizedasaMetaBusiness Partneraswellasavalue-addedserviceproviderfor MicrosoftTeamsPhoneandWhatsAppBusiness.Our visionistobecomethemostcompellingpartnerfor developers,startups,andenterpriseslookingforsimple andmeaningfulwaystoconnect.

ThecompanyisheadedbyCEOKarimKhorshedand ChiefResearch&InnovationOfficerAhmedShabrawy.

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Establishedin2012,ROCCOisacatalystforinnovation withaslewofactivitiesthataimtobolsterthetelecoms sector.Thegroupalsocreatesmultipletypesofreports onRoaming,Messaging,andFraudandSecurityin additiontodeliveringon-demandtrainingandstrategic consultingwhichtogetherprovidearichfoundationon whichtowagestrategicexcellence.

C O N T

MEGHA KURUP

The Many First Women

How Meryl Streep became the best-performing artist of her time?

Article

The Impact of Personalization on Customer Engagement

Monuments

All You Need to Know before visiting Eiffel Tower in Paris

E N T S
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Sheleapsintoherroleseffortlesslytotransformintoa completelydifferentperson.Sheportrayshercharacterlike nobodyelseandbecomesirreplaceableintheentertainment industry.Whoisshe?That'sourbelovedSophie(FromSophie's Choice),MarylStreep.Foranaveragehuman,ittakesmonthsor yearstomastertheroleforanymovie,however,Merylcandoitina matterofweeksbeforefilmingarole.Shehasactedandsungin dozensofmoviesfordecades.Inthisarticle,wewillreadaboutthe biographyofMerylStreepandsomelesser-knownfactsthatwill blowyourmind.

FromaCheerleadertoanActress

Almosteveryactor/actresswhomakeitbighavetogothroughsome sortofstruggleatleastonceintheirlives.ThisholdstrueforMerly Streepaswell.MerylStreepbeganhercareerattheageof12with voicetrainingandtookupactinginhighschool.Inherhighschool days,

sheevenwasacheerleader.Duringherstrugglingdays,sheworked asawaitressattheHotelSomersetinSomerville,NewJersey After graduatingwithadegreeindramaandcostumedesign,shestarted workinginsummerstocktheatre.Later,shemovedtoNewYork Cityforherprofessionalcareerasanactress.

Despiteherstruggle,shewasquiteabrightstudent.Shehas acknowledgedmultipletimethatshepossessesphotographic memory,whichallowshertomemorizelinesinonereading.

ShehadlearnedtoplayViolin,bypracticingforjustsixhoursaday foreightweeksaspreparationforherrolein“MusicoftheHeart (1999)”.However,themostsurprisingthingisshehasaweirdfear ofHelicopter

MemorablePerformancesfrom'MissPerfectionist'

MerylStreepisbestknownforherperfectionistnaturewhile workingonset.Famousforherabilitytomasteranyaccentfluently, shehasplayedreal-lifecharactersofJuliaChild,EthelRosenberg, KarenSilkwood,KarenBlixen,RobertaGuaspari,Lindy Chamberlain,SusanOrlean,andMargaretThatcherinmovies. Moreover,shehasfrequentlyworkedwithdirectorMikeNichols,an Academy-award-winningdirector.

Inherearlydays,MerylhadappliedtoLawSchool,however,she sleptonthemorningofherinterviewandmissedtheopportunity. Shetookitasasignandstartedworkingonthingsthataredestined forher Today,herfanscalledthemselves'Streepers'.

Meryl'sperformanceasSophieZawistowskain“Sophie'sChoice”is rankedthirdamongthe100GreatestPerformancesofAllTime (2006)byPremieremagazine.Shegained15poundsforherrolein “Julie&Julia”.You'llbesurprisedtoknowthatshereplaced MadonnaintheleadroleofRobertaGuaspariinMusicoftheHeart. MerylStreepplayedthecharacterofKarenSilkwoodinthemovie “Silkwood”whichwasranked47thinthelistofthe100yearsofthe GreatestScreenHeroesandVilliansbytheAmericanFilmInstitute

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Heroes.Moreover,shebecamea memberoftheAcademyofMotion PictureArtsandSciences(AMPAS). Merylhasreceivedherhonorary degreefromPrincetonUniversityin Princeton,NewJersey.Fortheseand manyothermemorableperformances, shewasranked37thGreatestMovie StarofalltimebyEntertainment Weekly.

Thingsyouprobablydon'tknow aboutMerylStreep

DoyouknowMerylishernickname givenbyherfather?Beingadie-hard fanofMerylStreep,youmightknow manyinterestingfactsabouther.Inthis section,youwillexploresomelesserknownfactsabouther

Ÿ Merylhadappliedtotrademark hername

Justacelebritything,MerylStreephad appliedtotrademarkhername.She appliedtotheUnitedStatesTrademark Officetotrademarkhernameofficially Itgaveherexclusiverightstouseher nameintheentertainmentindustryof Hollywood.Thisapplicationreferred tohermovieappearances, engagements,television,etc.toprevent anyoneelsefromusinghernameand earningmoneyofftheirbrand.Itgave heranextraadvantagetoprotecther namefromanyunauthorized commercialuse.

Ÿ Sheholdsanadvanceddegree fromanIvyLeagueuniversity

Beingacheerleaderinhighschool, Meryldidn'tneglectherstudies.In 1969,shejoinedVassarCollegeafter completingherhighschoolstudiesand receivedaBachelor'sDegreeinFine Arts.Laterin1975,shecompletedher Master'sdegreeinthesamefieldfrom YaleUniversity.Furthermore,shewas awardedanHonoraryDoctorofArts degreebyDartmouthCollege.Meryl StreephashonorarydegreesfromIvy Leagueuniversities.

Ÿ MerylStreepwasonceevicted fromherapartment

MerylStreepwasinvolvedina relationshipwithJohnCazalewhowas apartof“TheGodfather”movie.She sharedanapartmentwithhimandtheir relationshiplastedforalmostthree years.Johnwasdetectedwithlung cancerandMerylhadtosettlehis medicalbillsafterhisdeath. Consequently,shewasevictedfrom theapartment.Eventually,Merylhad tostaywithherbrotherandhisfriend.

Ÿ Shegaveawayhersalarytothe Women'sHistoryMuseum

In2011,MerylStreepplayedtherole ofBritishPrimeMinisterMargaret Thatcher,thefirstfemaleprime ministeroftheUnitedKingdominthe movie“TheIronLady”.Surprisingly, shewaspaidonemilliondollarsforthe movieandtherolemadeherwinthe thirdOscar.Shedonatedherentire earningfromthemovietobuilda HistoryMuseumattheNationalMall inWashington.Themuseumwasbuilt toteachthehistoryofwomeninthe world.

Ÿ MerylStreephastakentraining foroperasinging

YoumightknowthatMerylStreephas beennominatedforGrammyAwards forherworkin“MammaMia”.She hasbeentrainedasanOperaSinger underherteacherEstelleLiebling. MerylStreepstarredinMusicalssuch as“IntotheWoods”,and“Mamma Mia:HereWeGoAgain!”

Ÿ Shewasnominatedfor21 AcademyAwards

MerylStreepwasnominatedforatotal of21AcademyAwardsandwonthree Oscarsforheroutstanding performancein“Kramervs.Kramer”, “Sophie'sChoice”,and“TheIron Lady”.Mostofthesenominationswere forBestActressandBestSupporting Actress.

Ÿ MerylStreepdonatedDevil WearsPradawardrobeforthe causeofcharity

MerylStreepplayedtheroleof MirandaPriestlyin“TheDevilWears Prada”.Itwasoneofthemostfamous rolessheplayedeverinhercareer Morethanonemilliondollarswere spentonhercostumedespitetheloans fromvariousdesigners.Themovie spenthugemoneyonthecostumeas itsmainfocuswasonhigh-end fashion. Ratherthankeepingthat wardrobe,Meryldonatedittoacharity auction. MerylStreepwonthefirstOscar AwardforherroleinKramervs. KramerastheBestSupportingActress in1979.Aftergivingheracceptance speechonthestage,shewenttothe ladiesroomandmistakenlyleftthe award.Themomentwashilariousas shegottoknowaboutitonlywhen someoneshouted,“Someonehasleft theOscarAwardintheladiesroom.”

Ÿ SheleftherfirstOscarAwardin theladiesroombymistake

AwardSeriesofMerylStreep

MerylStreephasbeentheTop AchieverinvariousAward Nominationsandhaswonmanyof them.Sheistherecipientof3 PrimetimeEmmyAwardsalongwith nominationsfor17ScreenActors GuildAwardsand15BritishAcademy Awards.Merylhad31GoldenGlobe Nominations,however,shehad received8suchawards.Furthermore, in1979,sheperformedinthesmall televisionseriesknownasHolocaust, whichgrantedherEmmyAward.Later on,shegotnominatedforAcademy AwardforthefilmDeerHunter

VariousOscar-assignedrolesofMeryl Streepinclude,TheFrench Lieutenant'sWoman(1981),Silkwood (1983),OutofAfrica(1985),Ironweed (1987),EvilAngels(1988),Postcards fromtheEdge(1990),TheBridgesof

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MadisonCounty(1995),Doubt(2008), OneTrueThing(1998),Musicofthe Heart(1999),Adaptation(2002),The DevilWearsPrada(2006),Intothe Woods(2014),andFlorenceFoster Jenkins(2016).

10Must-WatchMerylStreepFilms

MerylStreephasperformedinnumerous moviesandhasbeenacclaimedforher performancenotjustbyaudiencesbut alsobycritics.Since1975,shewas featuredin75moviesandappearedon someotherplatformsinmedia.Itisa difficultjobtochoosethebestMeryl Streepperformance.However,therearea fewMerylStreepfilmsyoucan'tmiss:

1.Sophie'sChoice(1982)

2.Doubt(2008)

3.TheHours(2002)

4.TheBridgesOfMadisonCounty (1995)

5.Adaptation(2002)

6.KramerVs.Kramer(1979)

7.LittleWomen(2019)

8.Manhattan(1979)

9.FantasticMr.Fox(2009)

10.TheDeerHunter(1979)

FAQs

1.HowoldisMeryl Streep?

Currently,in2023,Meryl Streepis73yearsold.

2.WhatisMerylStreep's networth?

AccordingtoCelebrity Networth,MerylStreep'snet worthis160milliondollars.

3.WhoisMerylStreep's husband?

MerylStreepmarriedDon Gummerin1978andthe couplehasfourchildren.

4.WhendidMerylStreep startacting?

Merylstartedactinginher earlycollegedays,however, shewasfeaturedfirsttimein 1977inthemovie“Julia”.

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ME Transf

Vice 20

MEGHA KURUP

ansforming Businesses with Adept HR Solutions Mouser Electronics Vice President-APAC Human Resource C o ver Story CIOWomenMagazine|21

M M

MeghaKurup,VicePresidentofAPAC HumanResourceatMouser Electronics,isadynamicand accomplishedbusinesswomanwhohas madesignificantcontributionstothe worldofentrepreneurship.Her impressivecareerspansseveral industries,includingfinance, healthcare,andtechnology Asa visionaryleader,Meghahas demonstratedherabilitytonavigate complexbusinesschallengesand deliverexceptionalresults.

Herpassionforinnovationand commitmenttoexcellencehaveearned hernumerousaccoladesand recognitionasatrailblazerinherfield. Withherexceptionalskillsand unwaveringdetermination,Megha Kuruphasrisentothetopofthe industry TheEnterpriseWorldisproud tointroduceherasoneoftheMost SuccessfulBusinesswomenof2023.

FromTrusttoTriumph

GrowingupduringtheITBoomofthe 1990s,Meghawasexpectedtopursue acareerinInformationTechnology, likemanyothersinherfamily.While sheinitiallypursuedadegreein InformationTechnologyfromMumbai University,Meghafoundhertrue passioninHumanResources(HR).

WithherfatherservingasanHR professional,Meghafoundherself drawntotheindustryandspent countlesshoursreadingHRmagazines, manuals,articles,andbooks.

Recognizinghertalentforconnecting withpeopleandunderstandingtheir needs,MeghacompletedherMaster’s degreeinHRfromMumbai University,whichwasaturningpoint inhercareer

ThecombinationofherITandHR knowledgeprovedtobeavaluable assetinhercareer Thisallowedherto understandthebusiness,process,and needsofanytechnologycompany MeghastartedhercareerasaTalent AcquisitionSpecialistatMindCraft. There,shegainedvaluableexperience inunderstandingstakeholders’needs andaligningthemtowardacommon goal.Shethenmovedontoworkfor companieslikeSNCLavalinInc, Captronics,WebbIndia,andStarcom Inc,gainingenrichedexperiencein industry-wideHRaffairs,HRlegal crux,andemployeegrowth paradigms.

In2015,MeghajoinedMouser ElectronicsasanHRManagerforthe Indiabranch,andherexcellentwork ethicandleadershipskillsquicklyled toherpromotiontomanagingtheHR operationsoftheAsiaregion.Shewas laterpromotedtoDirector–APAC HRin2018,followedbyaone-year stintastheDirectorofIndia operationsbeforefocusingonhiring morefull-timeemployeesatMouser tosupportthecompany’stremendous growth.

Withnineyearsofexperienceat Mouser,Megha’scareerhasbeen transformed,andshehaselevated herselftotheinternationalHRspace. In2022,shewaspromotedtoAsiaPacificHRVicePresident,a significantmilestoneinhercareer. Megha’spassionforHRandher commitmenttoherworkhasallowed hertoexcelintheprofession,making heravaluableassettothe organization.

GettingtoknowMegha

Megha’slifeisatestamenttothe powerofpursuingone’sdreams.Her determinationandhardworkhave enabledhertolivealifethatisnothing shortofremarkable.Ifherlifestory wereabook,itwouldbetitled‘Living Dreams.’Meghaisapersonwitha strongbeliefinherabilitiesandan indomitablespirit.

Shehasalwayspursuedherdreams withdetermination,neverletting obstaclesdeterher.Herresiliencehas enabledhertoovercomechallenges andemergestrongerthanbefore. Megha’sapproachtolifeiscenteredon pursuingherpassionsandnevergiving up.Herdeterminationandspiritserve asaninspirationtoallwhoaspireto achievegreatness.

DrivingTransformationthrough Technology

MouserElectronicsisaglobal electroniccomponentsdistributor, headquarteredinTexas,USA.The companyisasubsidiaryofBerkshire Hathaway,whichisownedbyWarren Buffett.MouserElectronicshasa strongpresencein27countriesandhas beenaleadingnameintheindustryfor over50years.

Thecompanyisdedicatedtoproviding excellentservicetocustomers,making theprocurementofcutting-edge technologiesfromover1,200leading manufacturerbrandseasyandefficient. Mouserhasexpandeditsreachacross theglobewithlocalofficestobetter serveitscustomersandreachengineers andbuyers.Withacommitmentto excellenceandgrowth,Mouserhas becomeatrustednameinthe electroniccomponentsindustry

InIndia,Mouserhastwoofficeswith theprimaryonebeingtheBangalore officeattheEsquireCentre-MGRoad. Itisthelargestoperationoutside

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Cover Story

Mouser’sheadquartersinTexas,with diversedepartmentsprovidingcritical supporttobusinessoperations worldwide.Mouser’ssecondofficein IndiaislocatedinPuneattheICC TechParkSenapatiBapatRoad,which starteditsoperationsjustayearback.

ThecompanyenteredtheIndian marketin2010withjustthreeteam membersandhassincerapidlygrown tobecomeaglobalauthorized distributorwithapproximately1,000

teammembers.Theteamhasbuilta solidreputation,earningaccolades andwinningperformanceawards consistentlyforthelasteightyears.

MouserIndiaisledbyastrong LeadershipteamconsistingofVijay Ingale(VicePresident-India OperationsVicePresident&General Manager),ClintonJose(Global ResourceCentreVicePresident)and VictorCoelho(InternetBusiness DeliveryVicePresident).

TheentireIndiaoperationsare spearheadedbyMr.RajuShah(Sr VicePresident&IndiaOperations Head)locatedattheCorporateofficeat Texas,USA.

Indiahasnoshortageofhighly qualifiedprofessionalspassionate abouttechnology,anddriving innovationthroughdesign.The companystrategicallydrivesimportant businessoperationsthatsupportthe region,EMEA,andglobalservices.

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Cover Story

Withastrongcommitmentto customerserviceexcellence, Mouserisfocusedonserving customerswiththewidestselection ofproducts,alongwithproviding technicalresourcestohelp engineersandbuyersineverystep ofthedesignandpurchasing process.Thecompanyandits employeesusetechnologytohelp driveadvancementandstayahead forthefuture.

Thecompanydrawsthebesttalent tokeepinstepwiththe advancementsdrivinginnovation

acrosstheworld.Thededicated professionalteamssupportglobalsales operations,providestechnicalsupport, enhancestechnicalmarketing,and developsproductcontent.

Overhalfofthecompany’sbusiness comesfromInternetsales,and Mouser’sITteammanagestheentire ITinfrastructure,whereup-timeis crucialforthem24x7.Mouser Electronicsseekstoengagethefinest talent,thosewhothriveonspeed, accuracy,andefficiency,makingthem oneofthetop10globaldistributors.

CateringtotheNeedoftheHour

Afterthepandemic,therehasbeena significantsurgeinthenumberof startupsandinnovativebusinessideas thataimtomeettheincreasing consumerdemands.Meghaadds, “With a sudden rise in pampered services, it has become evident that what was once considered a luxury has now become a necessity for consumers. As a result, the market has been captured by new entrepreneurs who have successfully tapped into this demand.”

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Indiahasalwaysbeenrenownedforits strongserviceindustry,andthistrendhas onlysolidifieditspositioninthemarket. However,sustainingsuchbusinessescanbe achallenge.Despitethedearthofcapable entrepreneursinthecountry,theneedofthe houristoestablisharobusteconomic infrastructureandframeworkthatsupports thispoolofhyperactivestrategictalent.

Whiletheissueofunemploymentremainsa concern,thereishopethatthecountrywill movetowardsacreativerevolutionasmore andmoreyoungpeopleventureinto entrepreneurship.Withtherightsupportand infrastructure,Indiacanwitnessasignificant boostintheentrepreneurialecosystem, leadingtogreatereconomicgrowthand prosperity.

OvercomingObstacles

“Work challenges were always part of the game. Facing them only elevates me as a professional. So, no complaints!”

WhenMeghajoinedMousernineyears ago,shewasinitiallydrawntothe companybecauseofitsaffiliationwiththe WarrenBuffett’s,BerkshireHathaway,a brandthatshetrustedandadmired.Today, shecontinuestofeelproudandconfident inherdecisionasshewitnessesthevalues andprinciplesthattheBerkshire HathawayFamilyofCompaniesstandfor reflectedinMouser’soperations.

Meghasays,“Oneofthestandoutfeatures ofMouserisitsleadershipteam,which comprisesexceptionalindividualswho havehelpedthecompanythriveandstand tall.”Inparticular,Meghahasgreat admirationforthecompany’sPresident andCEO,Mr.GlennSmith,whorecently celebratedhis50thworkanniversaryat Mouser.

WhatsetsMouserapartfromother companies,accordingtoMegha,isits uniqueapproachtomanagement.The company’sstronggrowth,alongwiththe

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Cover Story

recentglobalpandemic,has presentedchallengesinhiring newtalentoverthelastfew years,buttheMouserteam continuestosucceedatrecruiting qualifiedemployeestobepartof thedynamicandinnovative company,andMeghaisproudto beapartofsuchasuccessful organization.

ExceptionalLeadership

Megha’sleadershipstyleis characterizedbyherexceptional abilitytoinspireandmotivate herteamtowardachievingtheir goals.Herapproachiscentered oncreatingapositiveand collaborativeworkenvironment whereeveryonefeelsvaluedand supported.Meghaunderstands theimportanceofempowering herteammembers,andshe activelyencouragesthemtotake onnewchallengesanddevelop theirskills.

Oneofthekeystrengthsof Megha’sleadershipstyleisher excellentcommunicationskills. Sheisaskilledlistener,andshe takesthetimetounderstandthe perspectivesandconcernsofher teammembers.Thisenablesher toprovideclearandeffective guidanceandtoensurethat everyoneisalignedandworking towardsthesameobjectives.

AnotherhallmarkofMegha’s leadershipisherabilitytofoster acultureofinnovationand creativity.Sheencouragesher teamtothinkoutsidetheboxand tocomeupwithinnovative solutionstocomplexchallenges. Bycreatingasafeandsupportive environmentforexperimentation andrisk-taking,Meghahasbeen abletodrivesignificantgrowth andsuccessinherorganizations.

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Word of the Wise

Onepieceofadvicethathashadaprofoundimpactonher leadershipistheimportanceofhavingamentor.Her mentor,Mr.RajuShah’sinfluenceonherpersonalityand leadershipstylehasbeensignificant,asshelearnsfromhim onadailybasis.Theguidanceheprovideshasproventobe ofahighervaluethanevenherofficialmanagementdegree.

SuccessSpeaks

In2022,Mouserachievedasignificantmilestoneof exceeding$4billioninrevenue,whichisatestamenttoits strongbrandreputationandthetrustthatitscustomers place.Thecompanyspecializesintherapidintroductionof thelatestproductsandtechnologies,deliveringmillionsof differentpartson-time,achievinga5-Sigmarating.

AlongsideitsheadquartersinTexas,MouserElectronics hasastrongglobalpresencewith27supportlocations

aroundtheworldprovidingbest-in-classcustomer serviceandshippingtoover650,000customersinmore than223countries/territories.Apartfromthis,Mouser Electronicsisanaward-winning,authorized semiconductorandelectroniccomponentdistributor, focusedonrapidNewProductIntroductionsfromits manufacturingpartnersforelectronicdesignengineers andbuyers.

Theglobaldistributor’swebsite,Mouser.com,is availableinmultiplelanguagesandcurrenciesand featuresmorethan6.8millionproductsfromover1,200 manufacturerbrands.Mouserhasreceivednumerous manufacturerawardsovertheyears,includingbeing namedGlobalHighServiceDistributorfornineyears, cementingitspositionasagloballeaderinelectronic componentsdistribution.

If you doubt something, doubt your limits! Embarking on the entrepreneurial career path to “being your own boss” is obviously exciting. But along with all your research, most importantly introspect and make sure to do your homework about yourself and your situation.
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THE IMPACT OF PERSONALIZATION ON CUSTOMER ENGAGEMENT

Personalizationgivesagood

experiencetothecustomer. Wheninstancesof personalizationareshowcasedonsome brands’socialmediaaccountpages, theygainsignificantimportance.In customerengagement,personalization playsapivotalrole.Sendingpush notificationsasperthebuyer’s behavior,designingthelayoutofthe websitebasedonthepurchasing patterns,andprovidingmaximum personalizedexperiencearetheagenda ofthebrand.Itenhancescustomer engagement.

Customerengagementisthebaseof anybrandthesedays.Sincethedigital agehastakenover,engagingthe customerbycraftinggoodcontentisa tacttoinitiateasale.Apersonalized approachisadaptedtomakethe customerfeelvalued.Inthisway,he maynotpurchaseassoonashesees thenotificationbutmayclickand bounce.Evenifthecustomer engagementrateisbouncy,he’llkeep gettingadsornotificationsinregardto theclick.Thisincreasescustomer engagement.

Personalizationcreatesanimpacton CustomerEngagement.Here’show;

1.Customerretention

Duringcustomeracquisition,customer engagementplaysacrucialrole.After acertainamountoftime,thecustomer getsretained.Thetimeinbetweenisa crucialfactor.Ifcustomerretention failsduetoanyreason,newand improvedwayscanbefoundtodo damagecontrol.Whenane-commerce companypersonalizesitsUser Interfaceaccordingtothecustomer’s previousorderhistory,itenhancesthe experiencefortheuser.Hewillbeable toseethethingshe/shehadordered previously.Itincreasesthebouncerate ofthewebsiteandincreasesbrand loyalty.

2.Consciouspurchase

Customerengagementisthebaseof anybrandtobuildthesedays.Ifitisn’t asneeded,therevenuegoesdown substantially.Forthecustomerto engage,thecontentofthewebsiteand theexperiencemustbeinaccordance withthecustomer.Heshouldfeel familiarorrecollectthelasttimehe wasonthewebsite.Oncethe experienceofbeingonthewebsiteis goodforthecustomer,hemakesa purchaseagain.Thenithappensagain thesecondtime.Thethirdtime,the

customerconsciouslycomesontothe websiteandmakesapurchaseasthe firsttwoexperienceswerehassle-free.

3.Customerfeedback

Theeffortswhichyoutakefor personalizationshouldbedirectly alignedwiththecustomerfeedback.To collectfeedback,youcangoconduct surveys,gothroughonlinereviews, andsendfeedbackformsdirectlyand requestthecustomertofillthesame. Togetcustomerengagement,asking forfeedbackfromthecustomerisa goodway.Ifnotatthemoment,the customerwillsurelycheckthewebsite inhisfreetime.Ifaparticular customerisnewtothewebsite,they willsurelycheckthewebsiteifthey havegoodpreviousexperience.

4.Personalizationhacks

Sendingpushnotificationsisagood waytoincreasecustomerengagement. Technologywillalsohelptoincrease customerengagement.Itincludes makinguseofchatbots,virtualreality oraugmentedrealityexperiencesthat enhancecustomerinteraction.Ithelps potentialcustomerstoimprovewaysto beintouchwiththebrandona personallevel.Thepushnotifications

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usethenameofthecustomerattimes whichcreatesabond.Keepingtrack ofpageviewsinordertokeep improvingcustomerengagementwill help.

5.BetterUXforthecustomer

Withagooduserexperience,the customerengagementratewillgrow forsure.Gooduserexperiencemeans theoperationofthewebsitemustbe easyanduncomplicated.Itisproven thatafterimprovingtheUXofa website,thesalesfigureshave improveddrastically Asthedesign ofthewebsiteiseasytouse,the bounceratedecreasessubstantially.It increasespageviewsandcustomers spendmoretimethanbefore.Asthe engagementrateishigher,theycan betrackedviaanalytics.Itwillhelp toimprovetheirbuyingprocessmore andmore.

6.Ethicalconstraints

Privacyandtransparencyarethetwo mainaspectswheretheethnicityof thebrandisproven.Datafromthe usersiscollectedbybrandsinorder tomakeadetailedstudyofbuyer behavior.Consumersmustalsobe madeawareofthedatabeing collectedandused.Thisactually buildstrustandhelpsthebrandto createapositiveimageinthepublic eye.Usersfeelcomfortablewiththeir databeingutilizedforsomeresearch work.But,informingisimportant.

Benefitsofcustomerengagement;

1.Brandmeetscustomer expectations

Sincecovidhappened,online consumershavestartedtoexpecta lotmorepersonalexperience.The pandemicinfusedmoreandmore peopletooptforonlineshoppingdue totheeaseofit.There’snohassleof steppingoutofthehouse,soonline shoppershavesurgedalotin numbers.

2.Customersatisfactionrate

Thecustomersatisfactionrateisatan all-timehigh.Duetopersonalized customerengagement,theoverall shoppingexperienceismorethan satisfactoryfortheuser.He/she automaticallycomesagaintothewebsite ortheapptoshop.Iftheusercomesto shopmultipletimes,theloyaltyiswon bythebrand.Nowithastofocusonthe retentionofthecustomer

3.Boostsbrandimage

Ahighercustomerengagementwillof courseboostthebrand’simage.When theuserexperienceisincreased,alotof word-of-mouthtakesplacetoo.The brandcomesintalksofpeople.It becomesthetalkofthetown.Tilldate, word-of-mouthisconsideredthebest marketingtact.

Conclusion:

Customerengagementistheneedof thehour,thesedays.Nocustomer engagementmeansnorevenueasthe peoplearen’tawareofthebrand. Customizedcustomerlayout,designing contentasperbuyerbehavior,and pushnotificationsisanadd-onsto remindthecustomeraboutthebrand.

Atthesametimemaintainingthe privacyandtransparencyofthe customerisimportant.Takingthehelp ofOnlineReputationManagement (ORM)tobeinthepersonaltouchof thecustomerwillbenefitthebrand. Thecustomerandcontentbotharethe kings.Ifanyofthemfaceany obstacles,itdirectlyaffectsthe revenue,that’sit!

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ALL YOU NEED TO KNOW BEFORE VISITING

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IN PARIS E I F F E
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B B

Backinmychildhood,oneofmy friendsgiftedmeakeychainofthe EiffelTower.Iwassoawestruckbyits sheerbeautythatIcouldn'ttakemy eyesoffit.Istartedresearchingabout itontheinternetandgottoknowabout theEiffelTowerinParis.Sincethen,I havebeencuriousaboutthemonument andwantedtoexploresome enchantingsecretsregardingthesame.

ThisUNESCOWorldHeritageSitehas afascinatinghistoryandstunning architecture.Youcanunraveltheallure oftheEiffelTowerinPariswithme throughthisarticletodiscoversome mesmerizingfactsandinsightsabout it.Moreover,throughthisarticle,you willunlockthedynamichistorical backgroundofthetowerandknow moreaboutthelavishhotelstostay nearthemagnificentEiffelTowerin Paris.

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VibrantHistoricalBackground

EiffelTowerorLaTourEiffelin French,isaneminentsymbolofParis andoneoftheworld'smost recognizablelandmarks.Gustave Eiffel,aFrenchengineerandhisteam constructedthetowerin1889forthe occasionofExpositionUniverselle (World'sFair)whichwasheldinParis tocelebratethe100thanniversaryof theFrenchRevolution.Theheightof theEiffelToweris330metersanditis thetallestman-madestructureatthat time.Despitefacingcriticismfrom citizensforwastingmoney,thetower wasacclaimednotonlywithinFrance butalsoattheinternationallevel.

Severalglobalfilmmakerscravefor shootingfilmsorsongsneartheEiffel TowerinParis.Itisoneofthemost visitedmonumentsworldwideand attractsmillionsoftouristseveryyear. Byservingasapowerfulsymbolof Parisianbeauty,theEiffelTowerstands asatestamenttohumaningenuity.Its richhistoryandtimelessbeauty continuetocaptivatevisitorsfrom aroundtheworld.

UnveilingFascinatingFactsabout EiffelTower

Beingoneofthemosticonic landmarksintheworld,theEiffel Towerenduresnumerousintriguing secretsandcaptivatingstoriesthatwill blowyourmind.Hereareafew interestingfactsaboutthisarchitectural marvel:

EiffelTowerhasbeenstayingupdated withthechangingfashionofParis City.In1889,itusedtolookreddishbrown,coatedinyellowpaint.In1968, thetowerwasadaptedtobrowncolor, andtoday,itispaintedinthreeshades.

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1.EiffelTowerusedtolookyellow earlier

Aftereverysevenyears,60tonsof paintisappliedtothetowertomakeit lookyoungforever

wirelesstelegraphtransmitterinthe tower.However,thankstoits increasingpopularityamongmasses, thatdidn'thappen.

HiddenGemsnearEiffelTower

During1925-1936,duskfellacross Parisandquartermillionbulbs attachedtoitssidewereilluminatedto spellthenameoftheFrench automobilecompanyCitroën.The advertisementincluded100-foot verticleletterswhichwerevisiblefrom 20milesaway

3.ThePetitionagainstEiffelTower inParis

EiffelToweriswidelyrecognizedas thesymbolofromance.However, artistsfromParisclaimthatthedesign ofEiffelTowerwasnotoriginal.A petitionwasfiledby300peoplethat includepainters,artists,sculptors,etc. Theycalledita“giganticblackfactory chimney”thatevencommercialmindedAmericadoesnotwanttobuy andtheyfiledthepetitionin1887on theoccasionofValentine'sDay

4.Hometoascientificlaboratory

2.EiffelTowerusedtobetheworld's largestbillboard Namesof72Frenchscientistsare engravedontheEiffelTowerandon thetoplevel,ascientificlaboratory wasinstalled.Scientistsusedtostudy anatomy,astronomy,meteorology, physiology,etc.byexperimentingin thelab.Eiffelinstalledan aerodynamicswindtunnelin1909at thebasetochecktestsofexperiments.

5.Itwassupposedtobetorndown after20years

Theintentionbehindbuildingthe EiffelTowerinPariswastoshowoff theindustrialprogressofFranceand destroyitafter20years.TheFrench governmenthaddecidedtodemolishit byestablishingaradioantennaand

Undoubtedly,EiffelTowerisan impeccableexampleofan architecturalmonument.However, youcanvisitsomeotherplacesnear itonceyouareinParis.Thesegems giveyouanunforgettableexperience thatwilladdmoretoyourEiffel Towertrip.

1.MuséeduQuaiBranly-Jacques Chirac:Inthismuseum,youwill findinformationabouttheartand civilizationsofAfrica,Asia,Oceania, andtheAmericas.Ithaspreserved variousartifactsandculturalobjects aroundtheworld.

2.TrocadéroGardens:Itislocated justacrosstheSeineRiverwithina fewstepsfromtheEiffelTower The Gardensofferexcitingviewsofthe towerfromwhichyougetthebest picturestopostonsocialmedia.The fountainnearthegardengivesyoua soothingfeelingandthelightsinthe waterareatreattotheeyes.

3.ChampdeMars:Itisavastgreen spacethatstretchesfromtheEiffel TowertotheÉcoleMilitaire.Ifyou arelookingforanidealpicnicspot, thisistherightchoiceforyou.Along withenjoyingtheiconicviewofthe tower,youcanhaveastrollthere.

4.MuséeRodin:Itshowcasesthe workoffamoussculptorAuguste Rodinandissituatedinabeautiful mansionnearEiffelTowerinParis. Theextensivecollectionofthe museumincludesiconicsculptures like“TheThinker”and“TheKiss,” setamidstaserenegarden.

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5.Invalides:Itisestablishedatashortdistancefromthe EiffelToweranditisacomplexofbuildingsthathouses severalmuseumsandmonuments,includingtheMusée del'Armée(ArmyMuseum)andthetombofNapoleon Bonaparte.

BestHotelstostaynearEiffelTower

TherearedistinctotherattractionsnearEiffelTowerin Paris.IfyouwanttostaynearEiffelTower,youshould beawareofthesehotelsthatarelocatedinitsproximity

Ÿ SplendidHotelParis:Itprovidesasplendid experiencetoguestsjustasmentionedinthenameof thehotel.Eachroomisair-conditionedandthestaff isguestaswellaspetfriendly.Thehotelis1.1miles awayfromtheEiffelTowerand1.4milesawayfrom theParisExpo-PortedeVersailles.Youcanvisit OrsayMuseumwhichis1.9milesawayfromthe hotel.

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Ÿ BulgariHotelParis:Thehotelis thelatestjewelintheGolden TriangleoftheCityofLightsthat islocatedelegantlynearAvenue GeorgeV.Ithasavibrantbarand loungethattakescareofthetaste ofeverykindofguestatthe internationallevel.Thepenthouse providesapersonalbathroom, bathtub,coffeemachine,minibar, safetydepositbox,etc.toenjoya lavishstayatthehotel.Itis1.2 milesawayfromtheEiffelTower

Ÿ MaisonVilleroy:Thepropertyis locatedinParisandgrantsallergyfreeroomsandrestaurants.You canhavefreeWiFieverywhere andenjoyacomplimentary breakfast.EiffelTowerisa16minutewalkfromthehotel.Spa andwellnesscenterservicesare thecherriesonthecakehere.

Ÿ Relais12bisBed&Breakfastby EiffelTower:Thehotelis500m awayfromtheEiffelTowerand situatedonthe1stfloorofthe building.Itsroomsare individuallydecoratedandit includescontemporaryfurniture thatgoeswiththetasteofguests. Yougetthefacilityofluxury toiletries,ahairdryer,abathrobe, andslippers.Dinneratits restaurantsmatchestheexperience ofhavingdinnerattheEiffel Tower

Ÿ RésidenceCharlesFloquet:The hotelislocatedintheheartof Parisandis50mawayfromthe EiffelTower.Inevery accommodation,youwillfinda balconyforeveryroom, comfortablebeds,andminibars. TheHotelisrenovatedbygiving historictouchtoit.Everyroom providesapicturesqueviewofthe EiffelTower

TipsforVisitingEiffelTower

GoingforaParistripandcoming withoutvisitingtheEiffelToweris somethingthathappensveryrarely! ButbeforeplanningyourParistrip, youshouldknowwhatprecautions needtobetaken.Hereistheessential informationyoumustknowbeforeyou visittheEiffelTowerinParis.

Ÿ TheIdealtimetovisitEiffelTower isintheearlymorningafter9.30 am.Ittakesmostly1to1.5hrsto seeEiffelToweroverall.Thenyou canhavebreakfastorlunchat MadameBrasserie,onthefirstfloor oftheEiffelTower.

Ÿ YoucanusetheParistravel guidebooktoavoidtimedelaysand mismanagement.Itwillenrichyour tripexperienceandcreate memories.Itisadvisedtouse comfortablewalkingshoesand wearlightweightclothesinaddition tocarryingaselfiestickandthe camera.

Ÿ Itisimportanttogetthe'museum pass'onedaybeforeifyouare planningtovisitmanyplaces withinlessduration.The'citypass' givesyoutheextraadvantageof freetransportoryoucanbooka privatecabasperyour convenience.

Ÿ Itisbettertobuyonlineticketsto EiffelTowersothatyoudon'thave towaitinalongqueueforalong time.Furthermore,youcangeta tourguidewhowillexplain everythingindetailaboutEiffel TowerinParis.

TheConcludingNote!

EiffelTowerinParisisamarvelof engineeringandthemostacclaimed monument.Itscaptivatingbeautyand historicalsignificancehavemadeita must-visitdestinationfortravelers aroundtheglobe.Fromitsstunning

viewstoitsintricatedesign,theEiffel Towercontinuestoinspireaweand admiration.Wehopeyouenjoyed readingourblogandreceived importantinsightsonEiffelTower

FAQsrelatedtoEiffelTowerinParis

1.Whatisthenearestbusand railwaystationtoEiffelTower?

“ChampdeMars-TourEiffel.”isthe nearestbusstationaswellasarailway stationfromtheEiffelTower.Itis locatedatwalkingdistancefromthe landmarkandyouwillfindthemost convenientstationtoreachEiffel Tower.

2.HowoldisEiffelTower?

EiffelToweris130yearsoldandone ofthemostdistinctivesymbolsofnot justthecapitalcityofParisbutalso everyFrenchcitizen.

3.WhatisParisfamousfor?

InadditiontoEiffelTower,Parisis famousforLouvreMuseum,and Notre-Damecathedral.Duringyour vacationsinParis,youcaninclude thesetouristspotsinyourlist.

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