The Most Successful Businesswomen To Watch Out

From Editor’ s Desk

Entrepreneursmustseizeopportunities,adapttochangingcircumstances,capitalize onbusinesspossibilitiesastheypresentthemselves,andtakeadvantageofshifting customerandmarkettrends.Infact,thereisnothingwrongwithabusinessperson takingadvantageofanopportunity

Yourcompanyneedstobecreative,willingtoinnovate,andflexibletomaintainan opportunistmindset.

FeaturingforCIOWomenMagazine'sthisissueofTheMostSuccessful BusinesswomenToWatchOutarethestoriesofsuchbusinesswomen,whowith theiropportunisticapproachhavereachedheightsintheirfields.

Forthecoverstoryreadabout-

DonnaDahlisanaward-winningEmpowermentCoachhavingwontheWomanof InspirationAward,andthe100thAnniversaryInternationalWomen'sDayAward forOutstandingServicetoBusiness.EntrepreneurswhoworkwithDonnaandher provenempowermentcoachingsystembecomeclearerontheirpurposeandclearer ontheirmessaging—bookornobook.Communicationsimprove.Theirconfidence growsastheybuildwordbyword,pagebypageandchapterbychapter

ChristinaFlach,CreatorandCEOofPrettyGirlMakeUp.Christinaalwaysloved beingcreativeandmakingpeoplefeelgoodaboutthemselves.Shealsoloved meetingnewpeopleandtravelingtheworld.Bybecomingamakeupartist,She wasabletodoallofthiswhilehavingtheflexibilityofawork-lifebalance.This careerhasgivenChristinasomanyuniqueopportunitiesthatsheusedtodreamof.

“The most successful entrepreneurs I know are optimistic. It's part of the job description.” Caterina Fake

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Metaversewasrecordedtobeamongst thetopmostpopularwordsof2020 worldwideanditspopularityhasonly grownwithtime.Eversincemark Zuckerbergchangedhiscompany “Facebook's”nameto“Meta”,the internetwastakenbystormandall socialmediaattentionwasdiverted towardsthisnewtechnologicalword “Metaverse”.topinvestorandtech giantsfromaroundtheworldstarted pumpinginmillionsofdollarstopush thistechnologyandgetitupand running.

However,whattheworldsdidn't realisebackthenwasthattheterm “Metaverse”wasfirstcoinedina sciencefictionnovelnamed“Snow Crash”writtenbyanAmericanwriter, NeilStephensonintheyear1992.This noveldepictedhowaboyliveduallife, oneontherealworldandtheotherin thisvirtualimmersiveworldcalledthe Metaverse.Sowecancomfortablysay thatthisconceptofanimmersive virtualspacethatisparalleltothereal worldhasbeenaroundsinceawhile buthasonlycaughtoneyeballsofthe massesafterbeingaddressedbytop techenthusiastsandgiants.

Inthisarticleyouwilllearnabout:

Ÿ WhatistheMetaverse?

Ÿ Whatarethetop3challengesofthe Metaverse?

Ÿ Whatarethetop3benefitsinthe Metaverse?

PR News Section

WhatisMetaverse?

TheMetaverseisenvisionedtobea virtualplatformwherepeoplecancarry outtheirdaytodayactivitieslike working,studying,shoppingetc.allin animmersivesetup.Expertspredict thattheadoptionofMetaversewill changethewaydigitalinteractions takeplaceforgenerationstocome.

Itisoneofthebiggestbreakthroughs intheworldoftechnologyandnosuch technologywithsuchgreatpotential haseverbeenspokenaboutbefore.It canbeconsideredasaniterationofthe internetasasingleandone-point universeandimmersivevirtualworld thatisfacilitatedbyAugmented Reality(AR)andVirtualReality(VR) wearabledevices.

UserscanputonAR/VRwearable devicesandenterthisimmersive virtualworldandcarryoutanentire virtuallifewhichisparalleltotheir realworldlife.Auniquefeatureofthe Metaverseisthatuserscaninteract withobjectsandotherusersina3 dimensionalsetup,thismeansthat theycannotonlyseebutalsotouch andfeelotherrealworldreplicated objectsandotherusersinreal-timeas theyare.

TheMetaverseispoweredby advancedtechnologieslikeAugmented Reality(AR),VirtualReality(VR), ArtificialIntelligence(AI),Machine Learning(ML),Blockchain, Cryptocurrency,NonFungibleTokens (NFTs)etc.andhasgreatpotentialto

completelyrevolutionizetheway digitalinteractionstakeplaceinthe future.

Metaverseexample1:Imagineifyou couldwalkthestreetofMilanand shopfromyourfavouritebrands,tryon footwearandclothes,makeyour selectionandgetitdeliveredtoyou physicaladdress..Allofthiswithout stampingyourpassportorbuyingflight tickets!Yes,theMetaversemakesthis possible,youcouldsitatthecomfort ofyourcouchandstillvisitplacesin differentdemographics.Metaverse example2:Nowimagineifyouhadto attendanimportantconferencein Australiaat11am,andanotherseminar onthesamedayat5pminIndia..The Metaverseallowsyoutojustputon AR/VRwearabledevicesanbeatboth placeswithoutyouneedingtohamper yourwork.Youmustbewondering thatthisisalsopossiblethrough platformslikeZoom,Teams,Google Meetsetc.,howeverwhatmakesthe Metaversestandoutisthatyoucan attendthesemeetingin3Dimmersive environments,unliketheabove mentionedthatallowyoutoonlydee thingsonascreenina2D environment.WithMetaverse,youcan see,hearandfeelobjectsandother peoplearoundyoulikeitwouldbeina realcasescenario.

C O N T

Cover Story

Helping you Curate Your Own Stories!

The Many First Women

Princess Diana – A Humanitarian, and the Queen of Hearts

E N T S

Management Vs Strategy Consulting

Profile

Christina FlachMaking People Feel Beautiful

Inside & Out

Monuments

Merlion - The Mascot of Singapore

The Many First Women

A Humanitarian, and the Queen of Hearts

ThePrincessofWales, Diana

FrancesSpencerwasbornon 1July1961.Shewasoneof themembersoftheBritishroyal family.Dianawasinthelimelightnot becauseshebelongedtotheroyal familybutbecauseonereasonforher popularitywashersocialworkand gooddeedsforpeople.Herpersonal lifegotmanyupsanddownsyetthe ladyisaninspirationformany womenoutthere.Dianawasthefirst wifeofKingCharlesIIIandthe motherofPrincesWilliamandHarry Herleadershipandmystiquemade heraglobalsymbolandgainedher persistingvogueaswellasanalmost unparalleledpublicsurvey.

AlthoughDianawasinaroyal family,shewasfascinatedbythe people'sproblemsandwasconcerned aboutthemsinceshewasveryyoung. Thesensitiveprincesstowardsthe citizensmadeherworkmorefor theminthefuture.In1981,while workingasakindergartenteacher's assistant,shegotengagedtothe PrinceofWales,theeldestsonof QueenElizabethII.In9181,the grandweddingtookplaceatStPaul's CathedralandmadeherPrincessof Wales,aroleinwhichshewasover excitedlyacceptedbythepublic.

EarlyLife

DianaFrancesSpencerwasbornto BritishnobilityatSandringham estate,Norfolk.TheSpencerfamily wascloselyrelatedtotheBritish royalfamilyformanygenerations. On30August1961,Dianawas baptizedatSt.MaryMagdalene Church,Sandringham.Dianagrewup inParkHouse,situatedonthe Sandringhamestate.Thefamily rentedthehousefromitsowner, QueenElizabethII,whomDiana usedtocall"AuntLilibet"fromher childhood.

Dianawasatasmallagewhenher parentsgotseparatedbytaking divorced.Dianalivedwithherfather Dianamentionedherchildhoodasnot beinggoodorstablelikeothersdueto thedisputeswithherparentsbutinher teenageDianaruledovermanyhearts withhergooddeeds.Shecametobe knownasLadyDianaafterherfather tookoverthetitleofEarlSpencerin 1975.Atwhichpointherfathermoved theentirefamilyfromParkHouseto Althorp,theSpencerseatin Northamptonshire.

TheirinitialschoolingofDianatook placeatherownhouseunderthe guidanceandsupervisionofGertrude Allen,hergoverness.Later,shebegan herfurthereducationatSilfieldPrivate SchoolinKing'sLynn,Norfolk.She movedtoRiddlesworthHallSchool nearThetfordwhenshewas9years old.Asachild,shewasnotinterested inacademicsandfailedrepeatedly.She leftschoolwhenshewasalmost16. Thoughshewasnotinterestedin academics,shewasaperfectpianist andgotseveralextracurriculartalents likeswimming,divingandalsostudied balletandtapdance.Thiselaboration ofDianaclearly[pointstowardsher loveandpassionforMusicandDance.

Duringhercollegedays,shelivedin Londonwithherschoolfriendsinher mother'sflat.Duringthosedaysshe learnedadvancedcooking.Alsotook somelow-payingjobsasadance instructor,andapreschoolassistant, andalsoactedasahostessatparties.

Socialwork&Patronage

DuringaPremierofNewfoundland, BrianPeckfordIn1983,Princess Dianaconfessedthatitwastoughfor heraftermarriagetohandlethe pressureofaPrincessyetshegrewup strongandmaturedandgotusedtothe conversationswithpeopleandtheir problems.Duringthattimeshewas

expectedtogivevisitsregularlyto hospitals,schools,andotherfacilities. Fromthemid-1980s,shebecame increasinglyassociatedwithnumerous charities.Shecarriedout191official engagementsin1988and397in1991. Shegraduallydevelopedaninterestin socialworkandhelpingoutotherswith theirproblems.Herintenseinterestin theworkhelpedoutseveralpatients andstudentsinthehealthcaresector andeducationsector,andinvolvement, includingAIDSandleprosy.In recognitionofhereffectasa philanthropist,StephenLee,directorof theUKInstituteofCharityFundraising Managers,said"Heroveralleffecton charityisprobablymoresignificant thananyotherperson'sinthe20th century."

Dianacontributedtocharitiesand groupsthathelpedtheelderly,young people,drugusers,andthehomeless. Shehadtheprivilegeofservingasthe hospital'spresidentstartingin1989. ShealsodonatedtotheNaturalHistory MuseumandservedastheRoyal AcademyofMusic'spresident.Diana servedaspresidentofBarnardo's,a charitableorganizationthatDr. ThomasJohnBarnardoestablishedin 1866tosafeguardvulnerablechildren andyoungadults.In1988,shebecame amemberoftheBritishRedCrossand hassincehelpedtheorganization's effortsinplacesincludingAustralia andCanada.

ThehighesthonorthattheCityof Londoncanbestowuponsomeonewas giventoDianain1987whenshe receivedtheHonoraryFreedomofthe CityofLondon.Shetraveledto MoscowinJune1995.Shevisiteda children'shospitalthatshehad previouslyhelpedbydonatingmedical supplies.Shewasawardedthe InternationalLeonardoPrizein Moscow,whichispresentedto"the mosteminentpatronsandindividuals

inthearts,medicine,andsports."Diana washonoredinNewYorkCityin December1995astheUnitedCerebral PalsyHumanitarianoftheYearforher charitablework.Shereceivedagold prizeinOctober1996forherwork withtheelderlyatahealthcare conferencehostedbythe PioManzù CentreinRimini,Italy.

Sheannouncedherresignationfrom morethan100organizationstheday followingherdivorceandjustsixwere stilllistedaspatronages:Centrepoint, EnglishNationalBallet,GreatOrmond StreetHospital,TheLeprosyMission, NationalAIDSTrust,andRoyal MarsdenHospital.Althoughshewas nolongeridentifiedasapatron,she continuedtocooperatewiththeBritish RedCrossAnti-PersonnelLandMines Camp.

DianaacceptedRichard Attenborough'sinvitationtoopenthe RichardAttenboroughCentrefor DisabilityandtheArtsinLeicesterin May1997.Someofhergownsand suitswereofferedforsaleatChristie's auctionhousesinLondonandNew YorkinJune1997,athersonWilliam's recommendation,andtheearnings fromthesesalesweregivento charitableorganizations.Herlast publicappearancewasonJuly21, 1997,whenshewenttoLondon's NorthwickParkHospital.Thedayafter shereturnedfromParis,onSeptember 4,1997,shewassupposedtoattenda fundraiserattheOsteopathicCenter forChildren.TheglobaliconPrinces ofWalesdiedinacaraccidentwithher companionDodiFayedandherdriver HenriPaulon31stAug1997.

Haveyoueverthoughtof writingyourownbook?

Whatifyoucouldshowcase yourwisdomwhilebuildingyour leadershipthroughthepowerofyour wordsinabook?Don'tknowwhereto start?

FeaturedinthisissueofCIOWomenis theexactpersonyouarelookingfor.

DonnaDahlisanaward-winning EmpowermentCoachhavingwonthe WomanofInspirationAward,andthe 100thAnniversaryInternational Women'sDayAwardforOutstanding ServicetoBusiness.Entrepreneurs whoworkwithDonnaandherproven empowermentcoachingsystem becomeclearerontheirpurposeand clearerontheirmessaging—bookor nobook.Communicationsimprove. Theirconfidencegrowsastheybuild wordbyword,pagebypageand chapterbychapter

WheredidDonnastart?Everything startswithtakingaction. Inthiscandid conversationwithher,welearnmore

aboutherjourneyandherdesireto supportyourgrowthinleadership.

Everywonderfuljourneystartsby takingthefirststep.Butmind,you havetobeboldenoughtostart somewhere.WheredidDonnastart? Well,thatissomethingasinteresting asherjourney!

Whatinspiredyoutodirectyour journey?

“Asanoutside-of-the-boxthinker,one ofthethingsIhavelearnedabout myselfisthatIamexcellentat stimulatingconversationand generatingnewwaysoflookingat things.IlookattherealmofCIO differentlyinthatIthinkthe'I'stands forinnovation,inspiration,and information.AChief Information/InspirationOfficerwitha focusoncommunicationsasitrelates toproductivitymightbejustwhatthe doctorordered.Inthatlight,Iam comfortablyabletocoachC-suites, executives,leaders,andteamsonsiteor

remotelyasacontractedmemberofthe workunit.

Whatinspiredmetodothiswork?Itall startedwithaninvitationfroma publishertoexpandtheboundariesofmy voicebywritinganarticleforalocal businessmagazine.Thatinvitationgot methinkingaboutwhoIwasandtherole Iwasbeingaskedtoplay.Iacceptedthe invitationandtookonthetaskasa challenge.Thatchallengeturnedintoa success.

Successisagreatmotivator,anditwas thatoriginalsuccesswiththearticlethat ignitedmyenterpriseasanexecutive coach.Mysuccessrate?Iampleasedto beabletosayitis100%stretchingover 17years.Ilovecollaboratingwithpeople whohaveasinceredesiretoexperience success.”

Romewasnotbuiltinaday,norwillit be!Everybloomingflowertakesits sweetlittletime.Andthosethatbloom intheharshestofconditions?Those arethemostbeautifulones.

Howdifficultweretheinitialyears? Weretherechallengesyoufaced?

“Ittookdaringinthebeginning. Initially,IfeltlikeIwaswadingintoa bodyofwaterwhereIwasnotfamiliar withthetemperaturenevermindhow deepitwas.Transitioningfromliving withadisabilitypostcaraccidentto becomingasolopreneurwasscary.I hadnotbeenabletocommunicatewell usingmywordsforadecade.Ihadno ideaifmycoachingwassomething

peoplewouldpaymoneyfor.Ihad lettersaftermyname,butIdidnot thinktheymeantmuchunlessIcould walkthewalkandtalkthetalk.

Self-doubtwasoneofmybiggest challenges.Takingdeliberatestepsto recapturemyfluencywasonmy agenda.Withoutfluency,Iwouldnever beabletoengageprospectsletalone attractthemasclients.Asthe testimonialsinsupportofmywork grew,myconfidencebuilt.Itwasthe

dayafriendofmineintroducedmetoa friendofhisasacoach'scoachthatI knewIwasonmyway WhatIfeltin thatmomentwasheartfeltand indescribable.

Overcomingthechallengeofbecoming arecognizedauthorityswiftlywasnot easy.Howdoesthathappen?Ihadto believethatifIcouldauthorathesis,I couldwriteabookandIdidsoinalittle overayear.Coachingasacareerwas gainingafootholdinthemarketplace and,thankfully,withthebookIhad leverageasIenteredthisarena.

Havingauthoredabookinsupportof mycoachingbusinessgavemeanedge. ThebookwasproofIhadnotonly investedinmyselfbutthatIalsohadthe couragetocommitmyprocesstoprint.I amcertainthetimeIspentputtingthe booktogetherhelpedmeregainsomeof myverbalfluency AndifIweretostart fromscratchagain,itwouldbewithmy ownbookinhand.

Needlesstosay,Iamanadvocatefor addingvaluetoenterprisesthrough effectivecommunication. Communicationisoftenamongthetop threeareasofconcerninthecorporate worldtoday.Poorcommunicationcan leadtothedeteriorationofacompany, notunlikecancer.Instructionsdon'tget interpretedcorrectly.Misunderstandings occur.Blamingtops,thelistasa disguisefornotacceptingresponsibility Problemsincreaseandtheirlackof resolutionescalateintoless-thandesirableoutcomes.Wheneffective communicationispresent,theworkplace isinabetterpositiontooperatelikea well-oiledmachine.”

Whenthefoundationisstrong,you canbuildanything!Here'saglimpse atDonna'sprofessionalbackground.

“Myprofessionalbackgroundis multifaceted.IfIweretooperateina singlelaneitwouldbecommunication.

Communicationislikethemuscleof theenterprise.Musclesneedattention andtheydon'tgettobedeveloped withoutvigilanceandeffort.

Myworkexperiencealonespans decadeswherecommunicationwasat thecoreofmysuccess.Itextendsfrom sellingshoesinadepartmentstoreto beingaservicerepresentativefora telephonecompany.Ihavealsobeen theeditorofanewspaper,theeditorof twoprofessionalpublicationsandan educationconsultant.Intotal,Iview myworkhistoryashavingbeengifted theopportunitytofilloverthirty distinctpositionsandIhavewritten millionsofwordsforpublicationas partofthepicture.Iholdamaster's degreeineducationalpsychology,and Iamamasterpractitionerof neurolinguisticprogramming.Iwork

withanot-for-profitboardinsupportof anti-bullying,andIhaveauthoredsix booksrelatedtoentrepreneurshipand self-empowerment.

TodayIamanaward-winningexecutive empowermentcoach,aninspirational speaker,andamanuscriptcoach.Ihave appearedonpodcasts,andpanelsand spokentodiverseaudiencesincluding womenintransition,teens, entrepreneurs,andspecializedgroups suchasinsurancesalesassociates, universitystudents,smallbusinesses, andcorporateteams.Asamanuscript mavenanddevelopmentaleditor,Ihave successfullysupportedauthorsin gettingtheirbooksreadytogoto market.

Recognitionofmyworkincludesthe 2022Top20EmpowermentCoach,the 2020Top100CanadianProfessionals

List,the2016WomanofInspiration Award,theQueenElizabethII DiamondJubileeMedal,andthe100th AnniversaryInternationalWomen's DayAwardforOutstandingServiceto Business.

Mystrengths?Bringingneuroscience intothepicture,listening,andbeinga catalystforchange.Mytwopetareas offocusincludecommunicationbeit visual,aural,orinprintand performanceculture.”

Whatshapedtheenterprise? Strikingabalancebetween educationandpersonallife experiences,andfromitemergesa wholenewstory!

“Isn'titinterestinghowwordsofpraise candeliverinfluenceinsuchhuge helpingsthattheyempoweraperson's entirelife?Duringmystudiestoward mymaster'sdegree,Iwrotenumerous papers.ThereisonepaperthatIstill have.MaybeIshouldframeit.Itisthe paperwheremyprofessorwrote, “Donna,youshouldbeawriter becauseyouare.”Itwasjustanother assignedpaper,butthosewordswritten inthemarginwerethemostmoving andIbelievetheyhaveinfluencedmy workeversince.

IfitwerenotfortheopportunitiesI hadlearningatthefeetofamaster,I don'tthinkIwouldhavebeenableto successfullytransitionintotheroleof beinganentrepreneurnottomention becomingacoach.Thatmasterwasmy father.Myfatherwasafarmerwho taughtmethesignificanceofthe handshakeandthatvigilantly performingtaskscontributestoreaping abountifulharvest.Hetaughtmethe importanceofbeingarolemodeland howaneffectivemaintenanceprogram cansavetimeandmoney.Ithinkof thesethingsassalt-of-the-earth principlesthatdeservetimeand attention.”

Fromtheeditorherself,whatwould abookonherlifebecalled?

“Ifmylifestorywereabook,Iwould havetotitleit,Confessionsofa RecoveringPerfectionist.Ihavehadto learnthatsecondchancesanddo-overs aregifts.Ifwewereperfectat everythingthefirsttimearound,there wouldbenoneedforsecondchances. Secondchancesstretchourtalentsand simultaneouslycreateopportunitiesfor personalforgiveness.

Asarecoveringperfectionist,Icommit toservingupmybest.Mybestismy best.Iservemyclientswithmybest. Tomorrowmybestmaybeevenbetter thanitwastoday.Ihavemadea

commitmenttomyselftobealifelong learnerandtocelebratemybest.If tomorrowcomesandIcandoitbetter, that'sokaybecauseIknowIdidmy besttoday.Noforgivenessnecessary.

Onthesubjectofforgiveness,a numberofyearsago,myhusbandand IwereonvacationineasternCanada. Duringourstaywithourfrancophone hosts,wesoonlearnedtheuniversal meaningoftheword“oops”ina bilingualcontext.Oopshastwo meanings,infact.Firstly,itisa requestforasecondchance.Secondly, itisastatementofpersonal forgivenessforhavingmadeasmall mistake.

WillIevercompletelystopbeingin searchofperfection?Idoubtit.WillI everstopdoingmybest?Thatishighly unlikely.ButIamlearningthatitis okaywhenthingsarenotperfect— whendoingmybestisenoughandno forgivenessisnecessary.”

Lookingback,whatadvicewould yougivetoyouryoungerself?

Ifwecouldturnbackthepagesonthe calendarandhavethosedo-overs,I wouldtellmyyoungerself,“Go bravely.Disregardthenaysayers.Walk tall.”

Iletnaysayershavefartoomuch influenceinmydecisionswayback

when.Iletself-doubthavefartoo muchsay.Thatdoesn'tmeanwe shouldn'tquestionourselves.Itsimply meansImighthavedoneabetterjob ofdrawingonmycourageand followingwheremyheartwaspulling mesoonerratherthanlater

Whatwastheonepieceofadvice thathashadanimpactonyour leadership?

ThebestadviceIevergotwasthatI don'tchargenearlyenoughformy service.

Oneclienthiredmetodelivera motivationalpresentationthelasthour onaFridayafternoonbeforelettinghis staffgofortheweekend.Talkabouta tallorderforashortperson.Two monthslaterhewrote,“Icanproudly tellyouthatwehavehadtwo consecutiverecordmonths!!!!!Ihave nowhiredsalespeoplewhoareableto handleEnglish,Spanish,Italianand Frenchclients!!!!

Iloveallthoseexclamationmarks. Andwiththatsuperioroutcome,I knowIdidnotchargehimnearly enoughformyexpertise.

Awordforbuddingentrepreneurs?

Ifyouarenewtoentrepreneurshipor takingonaleadershiprole,Ihighly recommendthatyouhireacoach.Be picky Thereisnoone-size-fits-all choice.Identifythekindofcoachwho willserveyoubesttogetoverthat hurdlethatisstandingbetweenyou andyournextlevelofsuccess.Acoach candosomuchmorethansaveyou timeorhelpyouthinkthrougha problem.

Creator and CEO

Christina Flach

Making People Feel Beautiful Inside & Out

Thecosmetics&beauty industryisgrowingeveryyear andconstantlyreachingnew heights.PrettyGirlMakeupand ChristinaFlacharecriticalinhelping theindustryexpandandmoveforward. Christina'smissionissimple,making everyonefeelbeautifulinsideandout.

ThisarticlefeaturesCIO'sMost SuccessfulBusinesswomentoWatch Outfor,ChristinaFlach.

EducationisPower!

Whilebeingamakeupartistdoesnot requireanyformaleducation,Christina doesthinkherdegreehasshapedher career.Whileshewasgettingher degreeinArtHistory,ittaughtherto appreciateart,colors,andtechniques thatshenowutilizeswhensheis workingwithherclients.Initially, Christinabelievedshewoulduseher degreedifferently

“Every experience is a lesson and it guides you from one place to another.”

WhatMadeChristinaChooseMakeUp?

Christinaalwayslovedbeingcreative andmakingpeoplefeelgoodabout themselves.Shealsolovedmeeting newpeopleandtravelingtheworld.By becomingamakeupartist,Shewas abletodoallofthiswhilehavingthe flexibilityofawork-lifebalance.This careerhasgivenChristinasomany uniqueopportunitiesthatsheusedto dreamof.

“Figure out what you love, then find a way to make money doing it.”

BrushingupHerSkills

Beforebecomingamakeupartist, Christinaworkedasanimage consultantandapersonalshopper.She wasalsoatennisteacherandcompeted attheprolevelmomentarilybefore retiring.Christinathenstartedher careerasamakeupartistin1995and foundedherownmakeupline,Pretty GirlMakeup,in1996.

AnAdvicethatChangedHer Perspective

Nevertakenoforananswer.If someonetellsyouno,change directionsandfindsomeonewhowill giveyouexactlywhatyouwant.

“Never stop asking until the answer changes because eventually, you will get your yes.”

YoungandFree

Wordsofwisdomforheryoungerself:

“TherearesomanythingsIwishI couldtellmyyoungerselfbutof course,hindsightis20/20.”Firstly, Christinawouldtellhertostopwasting timeworryingaboutthingsthatwere notgoingtohappenorthatwereoutof hercontrolandinsteadfocusher energyontheoutcomeshewanted.

Secondly,shewouldtellhertobe kindertoherself.Christinabelieves thatwedeservetogiveourselvesthe

sameloveandkindnessthatweshow toothers.Lastly,Christinasaysshe wouldtellyoungerChristinatodream bigbecausedreamsdocometrue. Nothingisimpossibleandtheskyis trulythelimit.

What'sPrettyGirlMakeupAbout:

Foundedin1996,ChristinaFlachisthe creatorandCEOofPrettyGirl Makeup.PrettyGirlMakeupbelieves everygirlisaprettygirlandshould feelatherabsolutebest.Theyhave createdproductsthatlookgoodonyou andarealsogoodforyou.The simplicityofPrettyGirlMakeupgoes beyondjustamessage.

Thisiswhyyouwillnotfindany complicatedingredientsintheproducts ofPrettyGirlMakeupthatarehardto pronounce.What'smore?Theproducts arevegan,clean,andcruelty-free, makingthemasaferchoiceforanyone.

Christina'sworkisinspiredbyherlove ofbeauty,fashion,music,andart.

PrettyGirlMakeupisChristina'sway offulfillinghergoalofmakingpeople feelandlookbeautifulinside&out.

PrettyGirlMakeupisalineoflonglastinglipglossesthatarehydrating, moisturizing,andanti-aging.Christina foundedthecompanyonthebeliefthat everygirlisaprettygirlandshould feelatherabsolutebest.Shebelieves increatingproductsthatnotonlylook goodonyoubutarealsogoodforyou. Eachlipglossismadewithclean, veganingredientsandiscruelty-free, makingthemasaferchoiceforanyone.

HurdlesAlongTheWay:

WhenChristinastartedherjourneyin 1995,shedidn'thaveanyclients.To remedythat,shebefriendedlocalsalon ownersandconvincedthemtolether domakeoversontheircustomers withoutchargingasinglepenny.Inthe

hopesthattheywouldlikeherwork andhireherinthefuture,shealso reachedouttolocalphotographersin herareaandofferedherservicesfor free.Ittookyearsofhardworkfor Christinatobuildasuccessful clienteleonwhichshecouldrely

JourneyTowardsGrowth:

Onethingthathasimpacted Christina'sgrowthrecentlyis appearingonpodcasts.Christina neverthoughtthatpeoplewouldwant tohearheradviceaboutlifeand business,yetshebooksmultiple podcastsaweekthatgiveherthe opportunitytoexpandherbrandatno cost.Onthepodcasts,Christinatalks aboutphilanthropiccauses,subjects shecaresabout,andherpersonal products.Podcastshavegivenhera platformtomarketherselfinaway thatisuniqueandonethatshehas neverdonebefore.Christinaalso appearsonNBC'sCALiveasa beautyexpertwherepeoplefromall overthestateareabletogetapeekat hermakeuptechniquesassheshared them.

Keytolong-standingSuccess:

Neversayingnoandnevergivingup istheultimatekeytoChristina's success.Asuccessfulcareerrequires hardworkanddedication.Tobecome successful,youhavetobewillingto keeppushingyourselfandsayyesto everyopportunitythatcomesyour way.Shebelievesyoucannevertake yoursuccessforgrantedorhavethe beliefthatyoumadeit.

“Everything you worked for can be taken away if you stop hustling.”

Seeingthebiggerpicture:

Thebeautyindustryhasexpandedin manywaysandsohasChristina's

visionforhercareer.Whenshefirst startedout,therewerenoinfluencers andnosocialmediabuttoday,the industrywouldfallapartwithout SocialMediaandInfluencers. Adaptingtochangesiscrucialbecause theworldchangesandwithit,youwill havetochange.Ifyoustaystagnant,in mostcases,youwillnotmakeit.

WhatTheFutureHolds:

Currently,Christinaisworkingona newlineofhigh-qualityproducts called“I'mTooBusy”.Thislinewill includeskincare,haircare,andmakeup thatisinfusedwithCBDtoprovide customerswiththemaximumpossible healthbenefits.Furtherexplainingthe benefitsofCBD,Christinasaysthat thecalmingpropertiesofCBDwill helpkeepcustomers'skinfrombeing irritatedbynaturalenvironmental stressors.

Inadditiontothisproductline, Christinaisalsointheprocessof creatingherownpodcast.Sheplansto usethisplatformtotalkabout everythingfromwomeninbusinessto wellness,mindset,manifestation,and ofcourse,makeuptips.

WordofAdviceForfuture entrepreneurs:

“Becomfortableinbeing uncomfortable,takerisks,anddonot beafraidoffailure.Theonlyreal failureisifyoudonottryatall.There aremillionsofmakeupartiststo choosefrom,sonevertakeanything forgranted.Whenyou'reworkingwith people,alwaysbeateamplayerand keepapositiveattitude.Thiswillmake allthedifferencewhenyou'rebuilding yourclienteleandbrand.”

Managementconsultingand strategyconsultingmay seeminterchangeable,yet theyserveverydifferentpurposes.

ManagementVsStrategyConsulting., Theprimarydistinctionisthatstrategy consultingisconductedatthe executivelevel,oftenwiththe company'schiefexecutiveofficeror boardofdirectors.Discoveringviable, long-termapproachesforthebusiness isthefocushere.

Oneotherdistinctionbetween managementandstrategyconsultingis thatthetwoarebettersuitedto differenttypesofbusinesses.Whenit comestosolvingproblems, managementconsultantsaremore concernedwithdevelopingrepeatable processesthatprovideresultsquickly Italsoprovidessubstantial improvementsinkeybusiness functions.

Strategyconsultancy,ontheother hand,opensdoorstoopportunitiesin manyothersectors.Itmaytakea

consultantplanafewmonthsto demonstratehowtoreduceexpenses, marketanewproduct,etc.

ManagementVsStrategy Consulting.,Toputitanotherway, thefocusofstrategyconsultingison findingsolutionsratherthanjust identifyingproblems.Thefocusison thespecificwantsanddesiresofeach customer.

Whenitcomestohiringadvice,large businessesandorganizationsoften turntostrategyconsultantswho provideadviceonniche-specific policy.Consultantsinthefieldof managementareinhighdemandby businessesofallsizes,andtheir expertiseiswidelytransferable.

HereAreSomeWaysToDescribe ManagementVsStrategy Consulting; MANAGEMENTCONSULTING

Consultingservicesformanagement areoftenknownasoperational consulting.Consultingservicesfor

managementoftenfocusonenhancing existingoperationsinsideanexisting company.ManagementVsStrategy Consulting.,Short-andmedium-term gainsinproductivityaretheprimary goals.Costsavingsaretheresult,and thefollowingareasofaclient's companymaybenefitfromthis:

Finance

Ÿ Resources,Human

Ÿ ControllingDangers

Ÿ Methodsoftenusedbymanagement consultants,asopposedtostrategy consultants,include:

Ÿ Planning\Organizing\Staffing \Controlling

Thisiseverythingdonetohelpan organizationreachitsobjective.Since thisisoftentheresponsibilityof consultingcompanies,wemaysaythat theprimaryobjectiveofmanagement consultingistoboosttheeffectiveness

andproductivityofanorganization.

1.Howmanagementconsultantscan beofhelp:

Problemtrackingisoneservicethat managementconsultantsprovide.It's veryuncommonforworkerstobe blindtoissuesinsidethecompany sincethey'retooclosetothesituation. ManagementVsStrategyConsulting., Thetimehascometobringina consultantandfindoutwhatisgoing on.

Aconsultantmayfunctionasan additionalemployee.Forthisreason, manycompaniesfindthatconsultingis acost-effectivestrategy.Thus,itmay bemorecost-effectivetoengage consultantsinsteadoffull-time workersiftheworkathanddoesnot needconstantattention.

Thedecisiontobringonaconsultant mayalsohelpacompanysavemoney sinceitwouldnothavetoprovide perkstotheconsultant.Anoutside consultantmayserveasthecatalystfor positivetransformation.Peopletendto beresistanttochange,yetcertain modificationsareinevitable.Itis possibletohireanoutsideexpertto provideadviceonthenecessary adjustments.

2.Whatskillsarerequired?

Competitorsarethereforconsultants justastheyareforbusinessesin general.ManagementVsStrategy Consulting.,JointMaster'sdegreesin BusinessAdministrationand Managementareveryuseful.Inthe fieldofmanagementconsulting,these twoarebyfarthemostpopular options.

Managementconsultingandstrategy consultingbothoftenneedknowledge infinance,riskmanagement,and humanresources.Notonlyaresuch individualsnecessary,butsoare

specializedabilities.ManagementVs StrategyConsulting.,Thisisduetothe factthatforeveryassignmentgivento aconsultant,theremustbesomesetof peopleorsetofsystemstocarryitout. Maintainingopenlinesof communicationwiththeclient's managementandstaffisgoingtobea toppriority.Youwouldrathernotbe unjustorunfair.

STRATEGYCONSULTING

Aswegofurtherwithourdiscussion ofthesimilaritiesanddifferences betweenmanagementconsultingand strategyconsulting,wewillfocusmore closelyonthelatter Acommon emphasisofstrategyconsultantsisthe long-termviabilityofthebusinessthey arehiredtoadviseon.Theythinkon howthecompanymightbenefitfrom strategicchangestoitsstructureor operations.

Theultimateobjectiveistoraisethe client'sincome.ManagementVs StrategyConsulting.,Management consultingoftenincludesstrategy consulting.Theyachieveremarkable successbyconceptualizingtechniques thatprovidenovelapproacheswith respecttothemannerinwhich engagementsareconducted.It representshowwellafirmis performingrelativetoitscompetitors andhowitmightuseitsowninternal markerforcestogetanadvantage.

1.Howstrategicmanagement consultantcanbeofhelp;

Willrivalshaveasuperiorproduct availableifyourfirmintroducesanew one?Howcanwestopitfrom happening?

Isittheirgoaltocapturealarger portionofthemarketintheyears ahead?Orismaintainingthestatusquo moreofapriority?

Whetherorifacorporationwantsto

workwithwell-knowncompetitorsin theirfield.Canyouprovideagood strategyforthis?

Howcrucialisitthattheysteerthe courseofinnovationintheirfield?Just howdotheygoaboutpromoting somethingthatwillbeindemandin thefuture?

2.Whatskillsarerequired?

Whencomparingmanagement consultingtostrategicconsulting,the latterisobviouslymorechallenging. ManagementVsStrategyConsulting., Ifyouwanttobeasuccessfulstrategy consultant,youneedtobeabletothink criticallyandsolvecomplexproblems. Inaddition,dependingonthe emphasis,youmayneedtohave specializedknowledgeintherelevant sector Thefollowingabilitiesaremore broadinscope,yettheyarenecessary tolaunchasuccessfulstrategy consultingcareer.

ManagementVsStrategyConsulting.2 BestWays|CIOWomenMagazine

Analyticalskills

Datacollectionandanalysiswillreveal issueareas;next,viableremediesand implementationdetailsmaybe developed.

Socialabilities

Consultantsspendalotoftimetalking touppermanagementtogetasenseof theissuesthey'reexperiencingright now

Timemanagement

Meetingdeadlinesiscrucialforthejob ofstrategyconsultants.

Flexibility

Thereisalwaysmoretolearn,evenfor aspecialist.It'susefultohavethe abilitytolookforinformationand patternsthatareevolvingandfresh.

Merlion

The Mascot of Singapore

Merlion

TheMerlionmascotofSingaporeisan exceptionalstructurewithhalfbodyof aLionandhalfofthefishmakingit uniqueanditshugesizemakesit mesmerizing.Themythological monsterknownastheMerlionwas createdbyadesignerinthe1960s.So let'sstartwiththeLionsection.A Malayprinceissaidtohavebeen shipwreckedonTemasekIsland,which isnowSingapore,accordingtoanold tradition.

In1964,FraserBurner,adesigner, createdaconstructionthatcombined theshapeofalion'sheadwiththatofa fish,creatingauniqueandcaptivating structure.Afterthat,thecity'siconic buildingwasbuilt,makingitsmascot, theMerlion,famousallovertheworld. Themetropolisconsistsofatotalof6 merlionswithdifferentlocations aroundthemetropolis.Theoriginal Merlionstructure,whichstands8.6 meterstall,spitswaterfromitsmouth. Sincethen,a2-meter-tallMerlioncub

hasjoineditandiscurrentlypresent adjacenttotheoriginalmonument.

AbouttheMerlionAdesignerinthe1960sconjuredup themythicalcreatureknownasthe Merlion.

TTherefore,let'sbeginwiththeLion portion.Anoldlegendclaimsa Malayprincewasshipwreckedon TemasekIslandwhichistoday's Singapore.Heandhiscrewthought theyhadseenalion,sothey appropriatelynamedtheisland Singapura,whichmeansLionCityin Sanskrit.Thereisstilldebateover whetherornottheanimalwasalion. Exceptforthezoo,therehavenever beenanyreportsoflionsonthe island.

TheMerlionconsistsofhalfbodyof alionandtheremaininghalfofa fish.TheMerinthemerliondenotes afishingvillagefromthehistoryof themetropolis.Inthe1960s,the metropolisneededalogoiconforthe tourismboardofthemetropolis.A designernamedFraserBurnercame upwithamergedstructureofthe headofthelionandthetaleoffish makingitamesmerizingand exceptionalstructurelikeMerlionin 1964.Thereafterthemetropolisgot itsiconicstructuremakingthecity renownedworldwidewithitsmascot Merlion.

TheerectionoftheMerlionstatue wasofficiatedbyPrimeMinisterLee KuanYewonSeptember15,1972. AttheextremityoftheFormer MerlionPark,atthemouthofthe SingaporeRiver,theoriginalMerlion statueoncestoodwiththeAnderson Bridgeinthebackground.Thestatue anditscubweremovedtothecurrent MerlionPark,whichfacesMarina Bay,in2002.There,theynowstand onarecentlyreclaimedpointinfront ofTheFullertonHotel.

OriginalandrelocationoftheStatue

TheerectionoftheMerlionstatuewas officiatedbyPrimeMinisterLeeKuan YewonSeptember15,1972.VicechancellorKwanSaiKheongofthe UniversityofSingapore conceptualizedit,andLimNangSeng, aSingaporeansculptor,builtitbetween November1971andAugust1972.Its heightis8.6meters,anditsweightis 70tonnes.Theapproximateproject costswere$165,000.

TheconstructionoftheEsplanade Bridgegotcompletedin1997,and althoughtheconstructionwasreadyit blockedtheviewsofMerlionfromthe MarinaBaywaterfront.Bythattime, theSingaporeRiver'sentrywasno longerattheMerlion'soriginal location.Thus,thestatueanditscub weremoved120metersin2002tothe currentMerlionPark,whichfaces MarinaBay,wheretheynowstandon arecentlyreclaimedpointinfrontof TheFullertonHotel.

Thehistoricrelocationtookplace betweenApril23andApril25,2002. Onebarge,twoDEMAGAC1600S craneswithacombinedliftingcapacity of5000tonnes,20engineers,and personnelonsitewereallnecessaryfor thecarefullyorganizedjourney The completestatuewasloadedontoa barge,whichwasthendriventothe newlocationforinstallationatthe currentMerlionPark,closetothe mouthoftheSingaporeRiver.The statue,whichwastootalltopass underneaththeEsplanadeBridge,had tobecarriedoffthebarge,overthe bridge,andbackontothebargeduring thevoyage.

OnSeptember15,2002,precisely30 yearsafteritwasformallyintroduced, then-SeniorMinisterLeeKuanYew traveledbacktoSingaporetoformally welcometheMerliononcemore,this

timeinitsnewlocation.Visitorscan nowposeforpictureswiththe Merlionfromthefrontortheside, withthenewcityskylineservingas thebackdrop,thankstoaviewing deckthatspanstheSingaporeRiver Theartworkwaspositionedtoface East,whichisconsideredtobethe mostauspiciousorientation.After beingmoved,themonumentstarted spewingwateragainafterceasingto dosoinitsprevioussitein1998due toabrokenwaterpump.Anewtwounitwaterpumpsystemwithunits thatalternatelyoperatehasbeen installedontheMerlion,ensuringthat thereisalwaysabackup.

Significanceofthemonument-

ThenationalanimalofSingaporeis theMerlion.Itisshownasa legendaryanimalwithalion'shead andafish'sbody.Itisfrequently utilizedtorepresentboththecitystateanditspeopleinsportsteams, advertising,branding,tourism,andas anationalpersonificationsinceithas astrongsymbolicmeaningfor SingaporeandSingaporeansasa whole.

StructureofTheMerlion

The8.6-meter-talloriginalMerlion structureshootswateroutofits mouth.AMerlioncub,whichisnow thereandissituatednexttothe originalmonumentandisjust2 meterstall,hassincejoinedit.AwellknowntouristlandmarkofSingapore istheMerlion,locatedinMerlion Parknotfarfromthecitycenter.

MerlioninArt&Culture-

TheMerlionisfeaturedinmanyfilms mostlyinHollywoodandBollywood filmsincludingtheotherSingapore heritages.Thefilmswhichincluded Merlioninitwereasfollows:

Ÿ Inthe2018filmCrazyRichAsians, whichisbasedonKevinKwan's bookofthesamename,theMerlion makesanappearance.

Ÿ The2019animefilmDetective Conan:TheFistofBlueSapphire featurestheMerliononmany occasions.

Ÿ Ananimatedcharacterfrom Singaporewithadesignobviously inspiredbytheMerlioncanbeseen inthe2021filmMyHeroAcademia: WorldHeroes'Mission.Hecanspit high-pressurewateroutofhis mouth,justlikethemainMerlion statue,thankstohisquirk (superpower).Hisname,BigRed Dot,isaplayonthemoniker"Little RedDot"giventoSingapore.

Thetelevisionsectorandwebseries alsoincludedMerlioninit.Various shotsandaspectsofthemerlionwere showninthevariousseries.Theseries wasnamely.

Ÿ TheMerlion(Japanese:)madean appearanceinepisodes18and24of thewell-knownanimeCowboy Bebop,providingSingaporean amnesiacbountyhunterFaye Valentinewithaclueastohertrue ancestry.

Ÿ Inthe2005animeKaras,Hajime Sat's,(SatHajime)areimaginingof Shinjukuprominentlyfeaturedthe Merlion.

Ÿ Episode11oftheJapaneselight novelSeitokainoIchizonfeatures theMerlion.

Ÿ Thefirstspecialepisodeofthe mangaHidamariSketchfeaturesthe Merlion.

Ÿ InEpisode10ofHidamariSketch X:"Hoshimittsu,"thefemale landlordislookingforanapartment keywhentheMerlioncomes.

Ÿ WhenKyokoHoshinonoticed ChizuruIkedadroolinginYuruYuri's eighthepisode,sheexclaimed,"The Merlion!"

TheliteraturealsodescribesMerlionin averyamazingwaybyplayingwith thewordsanddescribingthebeautyof theexceptionalstructureofthe Merlion.

Ÿ Withthepublicationofhispoem "UlyssesbytheMerlion"in1979, EdwinThumboosolidifiedthe Merlion'splaceasaniconic representationofSingapore.Future generationsofSingaporeanpoets havestruggledwiththesymbolof theMerlion,frequentlytakingan ironical,critical,orevenhostile stand-andpointingoutits artificialityandtherefusalof ordinarySingaporeanstoaccepta touristattractionastheirnational icon.ThisisduetoThumboo'sstatus asSingapore'sunofficialpoet laureateandthenationalistic mythmakingqualitiesofhispoetry. Thepoem"attractedsignificant attentionamongsucceedingpoets, whohaveallfeltcompelledtowrite theirownMerlion(oranti-Merlion) poems,illustratingtheiranxietyof influence,aswellasthecontinuing localfascinationwiththedialectic betweenapublicandaprivaterole," accordingtotheNewYorkTimes.

Ÿ InGweeLiSui'sMythoftheStone in1993,thefirstfull-lengthgraphic bookpublishedinSingapore, merlionsasaspeciesweremade-up characters.Theywereportrayedas serene,sageanimalsthatstoodup forrightandeventuallydefeatedthe terribleKraken.Intheearly1990s, Gweehelpedtofurtherpopularise theiconoclasticdepictionofthe spittingMerlion.Itresurfaced subsequentlyinhispoetrycollection WhoWantstoBuyaBookofPoems