2013 - 2016
XINQI LU PORTFOLIO
MORE PROJECTS
01
CHEER UP!
02
HUMAN COMEDY
03
TIME FLIES
04
CIRCLE LOO
05
CEOT SENG
https://www.circlelu.com
01
BRANDING DESIGN
05
EXHIBITION VISUAL SYSTEM
09
BOOK DESIGN
13
BRANDING IDENTITY
INDIE MAGAZINE
15
06
THE ERA
07
TRIANGEL
08
PACT CAMERA
09
FROZEN
19
ILLUSTRATION
22
GAME DESIGN
25
APP PROMOTION
INSTALLATION ART
27
GRAPHIC / MEDIA / EXPERIMENT
20 16.
Brand Feature
CHEER UP is the branding design for 2016 graduation exhibition of Commercial Design Department of MCU. This year, we focus on how design changes our lives as an inspiriting power. From individuals to public, from happy to happiness, design evolves itself and heartens our lives as an expedition.
Social Design
From Happy to Happiness
Client | MCU Commercial Design Department
CHEER UP! 01
Group Cohesiveness
EXHIBITION BRANDING DESIGN
01
GRAPHIC / MEDIA / EXPERIMENT
CHEER UP!
Concept
From Happy to Happiness
Life is a journey
Positive Attitude
Warm Gradation
Hope
Perspectivity
Path
Walker
Connection
32
Exhibitors
Characterize
32
Elements
Walkers
Motion Sketch
Final Characters
02
GRAPHIC / MEDIA / EXPERIMENT
CHEER UP!
Development
Key Visual
Initial Sketch
Modified Version
Vertical Poster
Exhibition Design
Interactive Installation - Happiness Vending Machine Horizontal Poster
03
CHEER UP!
GRAPHIC / MEDIA / EXPERIMENT
Watch the trailer on vimeo https://vimeo.com/161209438
04
GRAPHIC / MEDIA / EXPERIMENT
20 15.
Visual identity for exhibition “Human comedy”, which explored how young people survive under social issues and gradually become the “lost generation”. As key visuals, multicolor portraits with distortion effect remind viewers the emotions and insecurity from modern youth.
Insight A growing number of young people are losing their human nature and personalities under social pressure.
HUMAN COMEDY 02
EXHIBITION VISUAL IDENTITY
05
GRAPHIC / MEDIA / EXPERIMENT
HUMAN COMEDY
Inspiration
Core Idea
Seven Deadly Sin
Element
Fence
Element
Technique
Face Recognition
Glitch Art
Concept Using distorted facial expressions of seven youngsters to communicate different stories, representing seven sections of this exhibition.
“人” is Human in Chinese Charater
A Fence of “Human”
Pattern of The Visual System
Pattern Screen Printing
06
GRAPHIC / MEDIA / EXPERIMENT
HUMAN COMEDY
Development
Typographic
Initial Sketch
Image Process
Photography Testing
Develeoped Version
Sketch Simulation
Production of Banner
Processing of Texture
Shot Under Projector
Distortion & Color Effect
07
HUMAN COMEDY
GRAPHIC / MEDIA / EXPERIMENT
Multicolor series of posters and postercards Display and visual trailer in the exhibition space Watch the trailer on vimeo https://vimeo.com/142624794
08
GRAPHIC / MEDIA / EXPERIMENT
20 15.
Inspiration
Time Flies is an annual book published by MCU commercial design apartment. Inspired by the theme of "Time travel�, black hole elements and line pattern were used to evoke the depth of space. Traditional movable type printing also brought out a sensation of old era.
Cave Adventure
Movable Typography Technique
Worm-hole
Timewrap
Client | MCU Commercial Design Department
TIME FLIES 03
BOOK DESIGN
09
GRAPHIC / MEDIA / EXPERIMENT
TIME FLIES
Concept
Development
Time Flies is primarily based on the concept of time travel, which not only shares student’s growth and performance in the design apartment but also focuses on oriental art and folk techniques from Taiwan and Hong Kong. Worm-hole
In this group project, I am mainly in charge of VI,
Depth
cover design, content layout and poster design.
Time Tunnel Sundial
Clock
TIME TRAVEL
Sandglass
Orbits
Worn -hole
Gravity Theory
Topography
Deep Space
10
GRAPHIC / MEDIA / EXPERIMENT
TIME FLIES
Image
Sketch Imagination
Angular Version
FlowLine Version
Movable Type Stamp
Production
In terms of packaging, Time Flies was designed as a time capsule contain-
Testing various layout, materials
ing postcards, calendars and memos. With presents above, readers are
and special printing techniques for
expected to explore the time of their lives more actively and joyfully.
the cover.
Content of Time Capsule
}
{ Wax Seal
Calendar
Postcard
Supervision and color correction in the printing house.
Memo
11
GRAPHIC / MEDIA / EXPERIMENT
TIME FLIES
Special report about Chinese tranditional art techniques.
Final outcome of the book set.
12
GRAPHIC / MEDIA / EXPERIMENT
20 15.
Brand Story
CIRCLE LOO is a personal indie visual studio established by Circle Lu in 2015. In order to bring out the charateristics and the spirit of this brand and its founder, Sober and peaceful color tone and geometric shapes were utilized as the design elements and patterns in the identity system.
Born in Canton
Science Background
Brand Feature
Insight
CIRCLE LOO Rationalism
04
Further Education in Taiwan
Inner Peace
Personal Branding Identity
13
GRAPHIC / MEDIA / EXPERIMENT
CEOT SENG
Development
Insight
Identity System
Rationalism
Titan Grey C 0 M 0 Y 0 K 70 R 89 G 87 B 87
Inner Peace
Biela Comet Blue C 40 M 0 Y 0 K 30 R 125 G 171 B 195
20% K 100 20% K 50
Neptune
Square
Circle
The first planet discovered by calculation.
Symbolised analytical thinking.
The philosophy of Daoism about life.
C I R C L E LOO
C I R C L E LOO
Remain essentially the same despite all apparent changes.
Daoinsm
14
CIRCLE LOO
GRAPHIC / MEDIA / EXPERIMENT
Branding application Stationery Bussiness Card Developed pattern
15
GRAPHIC / MEDIA / EXPERIMENT
20 15.
Research
20% 10%
An indie magazine project focused on Chinese floating population. With the concept "Urban Nomads”, life details and stories of migrant workers were collected and rearranged in the magazine. Ceot Seng is Cantonese for “flee to big cities”.
16.48% 9.55%
18.01%
11.24%
5% 2000
2005
2010
2013
The proportion of floating population in China
There is an increasing trend that more and more migrant workers are leaving their hometown to seek better opportunities in the first-tier cities.
CEOT SENG 05
INDIE MAGAZINE
16
GRAPHIC / MEDIA / EXPERIMENT
CEOT SENG
Development
Mother Tongue
出城
Cantonese “Ceot Seng”
The word means people flee to big cities for better life when they were young. Initial Sketch
Nomads
Selected Version
Final Version
Individual Identity Image
Selected Plan
Collage Art Broken and incomplete city dreams
Passport Symbolised “who you are”
Visa Stamp
C M Y K
Live stories and experiences Bitmap Graphic Collage
20 90 85 0
0 0 0 50
0 0 0 70
Color Scheme
17
GRAPHIC / MEDIA / EXPERIMENT
CEOT SENG
E-zine on tablet devices. Interviews of migrant workers and students were organised into special report and articles in the magazine.
18
GRAPHIC / MEDIA / EXPERIMENT
20 14.
Research
From the 80s to now, the great majority of Hong Kong citizens witnessed the vicissitudes and tasted the sweets and bitters of life. This series of works not only implies the destiny of Hong Kong, but also references the calligraphy graffiti from a late renowned Hong Kong artist TsouChoi-Tsang who named himself as The King of Kowloon.
The Hong Kong-Mainland Conflict Umbrella Revolution Occupy Central
2014
2008
Financial Tsunami H3N2 Epidemic Typhoon Disaster
The Transfer of Sovereignty “One Country, Two Systems”
1997
The Great Immigration
THE ERA
1990
Financial Crisis
Last Stage of The Kowloon Walled City Joint Declaration
06
The Basic Law of Hong Kong
1980
Prosperity
ILLUSTRATION
19
GRAPHIC / MEDIA / EXPERIMENT
THE ERA
Inspiration
Development
Storyboard
Element Draft
Calligraphy graffiti from TsouChoi-Tsang
Processing Details Wall-like Texture Cinnabar Ink
Symbolised the fate of the leading charater in the series.
Painted on walls and public facilities
Using wall-like texture to disinter the sense of history and tactile impression.
20
GRAPHIC / MEDIA / EXPERIMENT
THE ERA
1980
2008
1990
1997
1980
The Kowloon Walled City: I was born in here.
1990
The great immigration: I have seen countless planes, but I never have a chance to get on.
1997
The transfer of sovereignty over Hong Kong: It’s the first time I realized that the word “country” has two ways to write.
2008
The financial crisis: I lost everything, especially my hope.
2014
The Hong Kong-Mainland conflict: Driving a red minibus across the city is now my daily job. I know where I came from, but I don’t know where to go.
2014
21
GRAPHIC / MEDIA / EXPERIMENT
20 14. Background
Triangel is an online mobile shooter game designed for players who lived in a gloomy city. In this game, people are allowed to act like a hunter angel called �Tri� to complete the task, including destroying those cosmopolitan cities in the world.
According to the Book of Genesis and the Hebrew Bible, Sodom and Gomorrah were known as "cities of sin". In the Divine Judgment, God decided to send two angels to destroy them with fire and brimstone.
Inspiration
TRI
07
{
Trial
Theme
Triangle
Design Element
Three-point Elimination Game
GAME DESIGN
22
GRAPHIC / MEDIA / EXPERIMENT
TRIANGEL
Character
Rough Draft
Selected Plan
Primary Form
Evolutionary Form ( Speed, Damage, Accuracy )
UI Design
Interface Draft
Font System and Talent Icon
Final UI Element
23
TRIANGEL
GRAPHIC / MEDIA / EXPERIMENT
Watch the promotion video on vimeo https://vimeo.com/144005554
24
GRAPHIC / MEDIA / EXPERIMENT
20 15.
Strategy
Pact Camera App
Package
Pact Camera is not an app that considered selfie as main purposes. As a surprise, coffee beans will cover your face while taking normal pictures, which will make you feel refreshing and stimulating.
Touch -point
PACT COUPON
Coupon code: xxxx-xxxx-xxxx
E-Coupons
Online Shop
Create an camera app which can sync with Facebook to motivate consumers to taste Pact’s coffee while interacting with friends.
Inspiration
PACT CAMERA 08
APP PROMOTION
Inspired by Magritte 《The Son of Man 》
25
GRAPHIC / MEDIA / EXPERIMENT
PACT CAMERA
Watch the promotion video on vimeo https://vimeo.com/122953654
26
GRAPHIC / MEDIA / EXPERIMENT
20 14.
Inspiration Prolong Lifespan
At any moment, people may stand at the death’s door. Once people confront their ends, they will finally realize their unaccomplished intention and last wishes. Frozen, the installation art, is an experiment to explore people’s attitude towards immortality and the methods of conserving their bodies from ancient to modern times, such as cryonics.
FROZEN 09
Exproring the reasons why people want to extend thier lives after natural death.
Last Wishes
Mummy
Cryonics
Remains
Body Container
Dead Wood
INSTALLATION ART
Liquid Nitrogen
Development of Body Preservation Form
27
GRAPHIC / MEDIA / EXPERIMENT
FROZEN
Idea & Draft
To invoke people’s thoughts about death, last wishes from my classmates and professors were collected and stored in the “liquid nitrogen” Containers.
Procedure of Immortality
Container of Last Wishes
Mummies in struggling motion. Mummies to walking deads
Container with last wishes and figurines
Frozen man wrapped in elastic fabric are walking into the “Last Wishes Tomb” .
Production
Sewing the mummies
Testing the structure
Spraying the models
Display in exhibition
28
GRAPHIC / MEDIA / EXPERIMENT
FROZEN
“I am convinced that it is not the fear of death, of our lives ending, that haunts our sleep so much as the fear that as far as the world is concerned, we might as well never have lived.”
Harold Kushner
29