Design Transfer

Impulses & Projects

Design Transfer is one of the flagship projects of Creative Industries Styria, bridging the gap between creative professionals and modern companies of the traditional economy. In 2021 once again, their mediation activities and consultations were in high demand.

The primary objective of Design Transfer is to increase companies’ awareness for design as well as the value and the strategic importance of design, in order to achieve corporate goals effectively and sustainably. Design’s sole end is not to provide superficial beautification, but as a force of innovation, to rather create overarching perspectives on both classic design processes and strategic decision-making to ensure the long-term success of a company. Design Transfer by Creative Industries Styria follows a three-stage consulting model that identifies essential services for individual companies as part of a Design Transfer road map. The CIS Design Support, stage 1, represents the initial consultation with the company. During the Design Check, the current status in terms of design is examined, with strategy workshops using methods such as “design thinking” to evaluate creative potential. In the second stage, the company then looks for suitable designers with the CIS Design Connect together with Creative Industries Styria, sending out calls and holding competitions to create real products and services. Creative Industries Styria’s network plays an important role in this. Finally, the results are presented during stage 3, CIS Design Display.

Austrian Design Talks at Schloss Hollenegg The Austrian Design Talks at Schloss Hollenegg took place on July 7 and 8, 2021. Every year, this event showcases how successful cooperation between design and business works. Within the framework of 10 Talks, teams from the creative and traditional economy were asked to share their experience. The exchange between designers and entrepreneurs provides valuable insight into a variety of ideas, innovations and

1+3 Corporate Furniture for Raiffeisenlandesbank RLB: Designs by Raimund Gamerith and Georg Mähring 2 Austrian Design Talks at Schloss Hollenegg 4+5 Parklet design by FIPE architects 6 Parklet prototype by BRAUCHST 5

Impulses & Projects

personal success stories, thus underlining the added value of design. Talks covered everything from robotics in carpentry, smart outdoor furniture made of aluminum to innovative drinking water production.

In cooperation with the baby accessories brand MAM, Inge Wurzinger (wurzinger design) presented ecological, well thought-out products that also incorporate socially relevant topics. Erwin K. Bauer (buero bauer) and Dieter Hardt-Streymayr (Graz Tourismus) presented their guide system for the city of Graz. The team of Andreas Voit (holz. architekten) and Reinhard Hansmann (Reinholz) presented a timber construction system, which was designed to impress without using any glue or other artificial building materials. This system could be manufactured with the help of modern robotics and smart digitization to fit into an ecological house construction system. Florian Lambl (TYP) and his creative partner Klemens Schillinger presented the TUBE CHAIR, a piece of outdoor seating furniture that not only fits the design label TYP’s motto of a “democratization of design”, but also impresses with its robust simplicity.

In an interview, collaborators Nina Mair (Nina Mair Architecture + Design) and Andreas Wolsegger (Tischlerei Forcher) showed what wood is capable of: Based on an order for a bathtub made of solid wood, they presented a variety of projects that had garnered international recognition. In a cooperation between Katharina Heil (Vitavo) and Julia Fandler (Ölmühle Fandler), the cleaning processes required in the production of an oil mill became a source of inspiration for VITAVO JOYSTICK. The VITAVO JOYSTICK allows for easy and playful navigation through company processes. Florian Nimmervoll (DO:IT Solutions GmbH) and Manfred Ledermüller (neoom group) presented the PHANTOR: A mobile water generator that uses state-of-the-art technology to extract up to 10,000 liters of drinking water from the air. UNOY – a project by Syrous Abtine (Parkside) and Alexander Skribe (UNOY) – is a module-based online platform that provides

1,2+3 Austrian Design Talks at Schloss Hollenegg

Impulses & Projects

digitized expertise. This can even be done without any prior programming knowledge, since the platform was developed as "No Code". Nik Pelzl (studio novo) and Martin Leitner (HALE electronics) presented a comprehensive design for the taxicab industry. Lisa Haller (moodley brand identity) and Anna Maria Cavini (kokon) presented “kokon”, a rehabilitation clinic for children and young people at two locations. In cooperation with the economic and medical management of the project, moodley brand identity designed a holistic brand concept for the facilities.

Eisenerz Souvenir! In a two-stage design competition, eisenerZ*ART and Creative Industries Styria asked designers to submit their ideas for contemporary and sustainable souvenirs for the old mining region. From 36 submissions, 7 projects were selected by a jury for the second competition round. Jakob Glasner impressed with his concept “Gold – Silber – Eisen” (Gold – Silver – Iron) in the final presentation round, which was then implemented in three different versions.

H+S-Designer of the Year Martin Mostböck Fence manufacturing meets furniture design: Martin Mostböck and his work stood at the center of design activities at H+S Zauntechnik in 2021. This fruitful cooperation between the designer and his Raaba-based client has resulted in a new form of collaboration that made Mostböck “H+S Designer of the Year” without further ado. The designer immersed himself in the world of H+S Zauntechnik for a year in order to increase their design potential and create fresh product ideas. The result is “A Bunch of Holes,” an expressive, weatherproof and colorful outdoor ensemble. The company already had experience with steel trellis furniture, having created a number of successful furniture designs in recent years, some in cooperation with Martin Mostböck.

3+4 Eisenerz Souvenir: Gold Silver Iron by Jakob Glasner 5+6 A Bunch of Holes by Martin Mostböck for H+S Zauntechnik 7

Impulses & Projects

Parklets Lingering without having to purchase something, even in the center Graz: This idea was realized with four appealing parklets made of Accoya timber, each the size of a car parking space. The idea behind the project was to create space for people. The Design Month Graz 2021 offered the ideal framework for the implementation of these relaxation oases in the middle of the city. Eight design and architecture firms were invited to the competition: epps Architekten, BRAUCHST, FIPE Architects, HoG Architektur, Studio WG3, KUESS Architektur, AVA – Andrea Vattovani Architecture, and architect Reinhold Tinchon. The jury then selected four of the proposed designs – those by BRAUCHST, FIPE Architects, Studio WG3, and architect Reinhold Tinchon – to be realized as a prototype. The mobile parklets were implemented in cooperation with companies from the Holzcluster Steiermark. The Accoya timber was sponsored by cooperation partner Hechenblaickner.

Landscape – new Corporate Furniture for Raiffeisen City Regionalism, innovation and the values of the Raiffeisen Landesbank bank were in the focus of a new seating area in the Graz Raiffeisen City. On behalf of the Raiffeisen Landesbank, ProHolz Steiermark planned a design competition for a modern seating ensemble in the Raiffeisen City. Creative Industries Styria was responsible for project management and execution of the project. Three designers submitted concepts: Georg Mähring, Raimund Gamerith and Johannes Scherr. The “Landscape” seating ensemble by Johannes Scherr impressed with its modern design, ultimately emerging as the winner of the competition. The winning project was implemented and installed in the new Raiffeisen City.

Hartberg economic region The Hartberg economic region, consisting of 5 municipalities, was looking for a visual sign to draw attention to the business location and promote future business settlements. Based on an onsite briefing, the creative professionals at RNPD – Raunigg & Partner Development (Graz), Nofrontiere Design (Vienna) and Brainsworld 360° Agency (Leoben) developed ideas and designs to meet this goal. However, none of the concepts were commissioned by the client.

UX-Initiative Cross Cluster Usability and user experience – UX for short – are at the core of a collaboration between Creative Industries Styria and the Styrian Human.technology Styria, Holzcluster Steiermark and Silicon Alps clusters. The highly multifaceted subject is taken up with “Usa-what?”, a new cross-cluster event series. After all, user-friendliness and applicability of products and services are immensely

1+6 Parklet prototype by Architekt Reinhold Tinchon & AI-D Architektur with Fritz Friedrich. Gut Holz. 2 Parklet prototype by Studio WG3 together with carpentry workshop B. Kumpusch Tischlerei and materials sponsored by Hechenblaickner 3 Hartberg economic region: Visual concept by RNDP 4 Parklet prototype by BRAUCHST 5 “Landscape” – Corporate Furniture for Raiffeisenlandesbank RLB by Johannes Scherr Design

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Impulses & Projects

important for customer satisfaction. The matchmaking series developed in 2021 gives usability studios the opportunity of introducing themselves to future partners or companies. At the same time, companies have the chance to approach creative professionals with problems and questions during the online forum and ask for their professional opinions. The cooperation started with the event “User & User Experience”, followed by other match-making events dedicated to different topics, for example “How to start with UX?”, “Usability meets Medical Business?”, “Simplicity meets Business Industry?” and “Service Design meets Business?”.

Award of the State of Styria for Most Family-Friendly Businesses Every two years, the State of Styria awards a prize for the most family-friendly businesses in Styria in 5 categories: small businesses, medium-sized businesses, large businesses, non-profit organizations and companies/institutions subject to public law. The winning enterprises in each category receive extensive media attention. They are also entitled to take part in the Austrian State Prize “Family and Career”, which is awarded by the Federal Minister for Women, Family, Youth and Integration.

The prize is under the patronage of Barbara Eibinger-Miedl, member of the Government of Styria responsible for Economic Affairs. In 2021, a fresh, colorful communication concept required for the prize primarily focusing on online channels was developed by RNPD – Raunigg and Partners. Creative Industries Styria was responsible for implementation and organization.

Design Battle Four teams, one challenge, 24 hours: Like in previous years, the Design Battle 2021 was all about experiencing, applying and evaluating design. In the light of the COVID-19 pandemic, adaptations to the event had to be made – no visitors on site for example – but that did not put a damper on the creativity and enthusiasm on display. A film team from OchoReSotto accompanied the creative work of the invited designers – BB Coyle (Kastner & Öhler) and Erwin Bauer (buero bauer), Karin Heschl-Polzhofer (VITAVO) and Philipp Raunigg (RNPD), Anne Marie Schullin-Legenstein (Schullin) and Adam Wehsely-Swiczinsky (AWS Designteam), and Io Tondolo and Itshe Petz (SelfSightSeeing Company) – who developed innovative concepts for the task in cooperation with carpenters from Tischlerei Prödl. This year’s challenge was to design two trestles. The project “Butterfly” by Karin Heschl-Polzhofer, Philipp Raunigg and carpenter Thomas was chosen as the winning project.

7,8+10 Design Battle 2021 9 Award of the State of Styria for Most Family-Friendly Businesses 9