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Impulses & Projects
Design Transfer
Design Transfer is one of the flagship projects of Creative Industries Styria, bridging the gap between creative professionals and modern companies of the traditional economy. In 2021 once again, their mediation activities and consultations were in high demand. The primary objective of Design Transfer is to increase companies’ awareness for design as well as the value and the strategic importance of design, in order to achieve corporate goals effectively and sustainably. Design’s sole end is not to provide superficial beautification, but as a force of innovation, to rather create overarching perspectives on both classic design processes and strategic decision-making to ensure the long-term success of a company. Design Transfer by Creative Industries Styria follows a three-stage consulting model that identifies essential services for individual companies as part of a Design Transfer road map. The CIS Design Support, stage 1, represents the initial consultation with the company. During the Design
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Check, the current status in terms of design is examined, with strategy workshops using methods such as “design thinking” to evaluate creative potential. In the second stage, the company then looks for suitable designers with the CIS Design Connect together with Creative Industries Styria, sending out calls and holding competitions to create real products and services. Creative Industries Styria’s network plays an important role in this. Finally, the results are presented during stage 3, CIS Design Display. Austrian Design Talks at Schloss Hollenegg The Austrian Design Talks at Schloss Hollenegg took place on July 7 and 8, 2021. Every year, this event showcases how successful cooperation between design and business works. Within the framework of 10 Talks, teams from the creative and traditional economy were asked to share their experience. The exchange between designers and entrepreneurs provides valuable insight into a variety of ideas, innovations and
1+3 Corporate Furniture for Raiffeisenlandesbank RLB: Designs by Raimund Gamerith and Georg Mähring 2 Austrian Design Talks at Schloss Hollenegg 4+5 Parklet design by FIPE architects 6 Parklet prototype by BRAUCHST
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