South Australia Guide Media Kit 18/19

THE OFFICIAL SOUTH AUSTRALIA CHINESE GUIDE 南澳官方旅游指南

2018/19 MEDIA KIT - Summer/Autumn

GERMANY Visits 12% 33,000 Expenditure 29% = $8M Total $36M

南澳

SOUTH AUSTRALIA EXCLUSIVE IN NUMBERS CHINA DISTRIBUTION THE — DEFINITIVE GUIDE FOR INBOUND CHINESE VISITORS * INTERNATIONAL VISITS Chinese international visitation TO Guide SOUTH AUSTRALIA The Official462,000 South Australia will 官方旅游指南

201 8 创刊 号

Comparing June 2016 to June 2017.

1

32%

year on year up have a comprehensive distribution international visits per annum network to target inbound Chinese Travellers at every step of their journey.

The Official SouthPackage AustraliaTour Chinese GuideFirst/Return is Visit This includes: the essential guide for all international Chinese Covers.indd 15

17

B

16

5M

15

3M

TIONAL ITURE

13/12/2017 10:41 am

3x

1$1.15billion Fastest 2

CHINESE EDITION

Southern Airlines, the Official Guide will showcase South Australia as a destination that offers Chinese visitors Australia’s best food and wine, Adelaide International Airport Annual international visitation spend nature and wildlife experiences – everything that appeals to the Chinese visitor market. has risen 55% to expenditure Chinese

435,000 June 2016

422,000

YORKE 43 Official Visitors Information PENINSULA June 2015 Centres including key visitor 5,000 VISITS growing inbound market destinations such as: in Australia 107,000

385,000

NIGHTS

2

$389 million

KANGAROO ISLAND per annum, well on the way to 42,000 the VISITS2020 target of $450 million LIMESTONE 141,000 COAST NIGHTS 45,000 VISITS 263,000 Chinese tourists spend significant $ in NIGHTS

3 Yields

Adelaide City Flinders Ranges Key age groups average length Adelaide Hills McLaren Valeof stay S.A. INTERNATIONAL Source: days International Visitor Survey, Selected hotels across Kangarooyrs Island Port Lincoln Tourism Research Australia, SA Year End June 2017.

VISITS Barossa Port Augusta *Data presented is a three year annual Adelaide average to Juneand 2017. South Australia

35-44 45-54 yrs 55-64 yrs

18 29 days 14 days

are the highest of any state

南澳

CLARE VALLEY 4,000 VISITS 34,000 NIGHTS

官方旅游指南

More than the expenditure thanto South Australia. Endorsed by the tourists any other international country of origin South Australian Tourism Commission and China June 2017

FLINDERS RANGES & OUTBACK 37,000 VISITS 233,000 NIGHTS

Source 1: The International Visitor Survey (IVS) results for SA Source 2: International Market Profile China- Dec 2017, Tourism Research Australia, Canberra

ADELAIDE 374,000 VISITS 8.1M NIGHTS

ADELAIDE HILLS 7,000 VISITS 102,000 NIGHTS

China is among the largest and fastest-growing of all inbound tourism markets.

The recent FLEURIEU MURRAYPENINSULA LANDS introduction of direct flights from China to 23,000 9,000 Adelaide represents a massive opportunity for VISITS VISITS 213,000 105,000 South Australia to increase the 50,000 Chinese NIGHTS NIGHTS visitors, who currently contribute $352 million to the tourism economy.

WWW

THE OFFICIAL SOUTH AUSTRALIA CHINESE GUIDE

SOUTH AUSTRALIA IN NUMBERS — CHINA

462,000

Key Themes Food and wine Luxury Soft adventure

Nature and wildlife Coastal Shopping

Chinese international visitation up

international visits per annum

3x

32%

Package Tour

More than the expenditure than any other international country of origin

year on year First/Return Visit

b

a b

a a

Annual international visitation spend

$1.15billion Fastest

growing inbound market in Australia

Key age groups - average length of stay

35-44 yrs 45-54 yrs 55-64 yrs

18 days 29 days 14 days

b

95% • Non package tour

5% • Package tour

a b

42% • First Visit

58% • Return Visit

Chinese expenditure has risen 55% to

$389 million per annum, well on the way to the 2020 target of $450 million

Chinese tourists spend significant $ in S.A.

Yields

are the highest of any state

Source 1: The International Visitor Survey (IVS) results for SA Source 2: International Market Profile China- Dec 2017, Tourism Research Australia, Canberra

International Visitor Expenditure

RECORD

INTERNATIONAL VISITS*

$1.15B

FLINDERS RANGES & OUTBACK 41,000 VISITS 270,000 NIGHTS

December 2017

1.15B

$

18% = $177M

Emu Bay Road, Kangaroo Island

7%

6 % NAT AVG

December 2016

December 2016

December 2015

896M

$

462,000

8% NAT AVG

972M

$

December 2017

INTERNATIONAL EXPENDITURE GROWTH

432,000 December 2015

408,000 INTERNATIONAL VISITS GROWTH

CLARE VALLEY 4,000 VISITS 34,000 NIGHTS

EYRE PENINSULA 19,000 VISITS 167,000 NIGHTS

YORKE PENINSULA 6,000 VISITS 109,000 NIGHTS

KANGAROO ISLAND 43,000 VISITS 148,000 NIGHTS

RIVERLAND 8,000 VISITS 232,000 NIGHTS

ADELAIDE 391,000 VISITS 8.3M NIGHTS

LIMESTONE COAST 45,000 VISITS 265,000 NIGHTS

ADELAIDE HILLS 7,000 VISITS 111,000 NIGHTS

MURRAYLANDS 10,000 VISITS 121,000 NIGHTS

Source: International Visitor Survey, Tourism Research Australia, SA Year End December 2017. *Data presented is a three year annual average to December 2017.

INTERNATIONAL VISITOR ORIGIN TOP 5 MARKETS

UK Visits 17% 74,000 Total expenditure $86M

USA Visits 6% 57,000 Total expenditure $81M

CHINA Visits 32% 60,000 Total expenditure $389M

GERMANY Visits 18% 27,000 Total expenditure $34M NEW ZEALAND Visits 8% 40,000 Total expenditure $48M Comparing December 2017 to December 2016.

BAROSSA 12,000 VISITS 187,000 NIGHTS

WWW.TOURISM.SA.GOV.AU

FLEURIEU PENINSULA 23,000 VISITS 245,000 NIGHTS

GERMANY Visits 12% 33,000 Expenditure 29% = $8M Total $36M

南澳 EXCLUSIVE

SOUTH AUSTRALIA EXCLUSIVE DISTRIBUTION IN NUMBERS CHINA DISTRIBUTION THE — DEFINITIVE GUIDE The Official South Australia Guide will have a comprehensive distribution FOR INBOUND CHINESE * network to target inbound Chinese VISITORS INTERNATIONAL VISITS international Travellers atChinese every step of their visitation TO Guide SOUTH AUSTRALIA The Official462,000 South Australia will journey.

This includes: 官方旅游指南

201 8 创刊 号

Comparing June 2016 to June 2017.

1

32%

year on year up have a comprehensive distribution international visits per annum network to target inbound Chinese Adelaide International Airport Travellers at every step of their journey.

The Official South Australia Chinese Guide is Package Tour First/Return Visit This includes: the essential guide for all international Chinese Covers.indd 15

17

B

16

5M

15

3M

TIONAL ITURE

13/12/2017 10:41 am

3x 南澳

1 2

1$1.15billion Fastest 2

CHINESE EDITION

Southern Airlines, Official GuideInformation will showcase 43 the Official Visitors South Australia as a destination that offers Centres including key visitor Chinese visitors Australia’s best food and wine, Adelaide International Airport Annual international visitation spend destinations such as: nature and wildlife experiences – everything that • Adelaide City appeals to the Chinese visitor market. has risen 55% to expenditure Chinese June 2016 • Adelaide Hills • Kangaroo Island • Barossa YORKE 43 Official Visitors Information • KANGAROO Flinders Ranges PENINSULA ISLAND June 2015 per annum, well on the way to Centres including key visitor 5,000 42,000 • McLaren Vale VISITS the VISITS2020 target of $450 million growing inbound market destinations such as: in Australia • 141,000 Port Lincoln LIMESTONE 107,000 COAST NIGHTS NIGHTS • Port Augusta 45,000 Adelaide City Flinders Ranges VISITS Key age groups average length 263,000 Adelaide Hills McLaren Valeof stay Chinese tourists spend significant $ in S.A. NIGHTS INTERNATIONAL Source: days International Visitor Survey, Selected hotels across Kangarooyrs Island Port Lincoln Tourism Research Australia,Selected SA Year End June 2017. across VISITS hotels Barossa Port Augusta *Data presented is a three year annual Adelaide average to Juneand 2017. South Australia yrs days Adelaide and South Australia are June 2017

435,000

20 18 创刊号

422,000

35-44 45-54 55-64 yrs

Covers.indd 15

18 29 14 days

13/12/2017 10:41 am

2

$389 million

385,000

3

3 Yields

the highest of any state

南澳

CLARE VALLEY 4,000 VISITS 34,000 NIGHTS

官方旅游指南

More than the expenditure thanto South Australia. Endorsed by the tourists any other international country of origin South Australian Tourism Commission and China

官方 旅游 指南

FLINDERS RANGES & OUTBACK 37,000 VISITS 233,000 NIGHTS

Source 1: The International Visitor Survey (IVS) results for SA Source 2: International Market Profile China- Dec 2017, Tourism Research Australia, Canberra

ADELAIDE 374,000 VISITS 8.1M NIGHTS

ADELAIDE HILLS 7,000 VISITS 102,000 NIGHTS

China is among the largest and fastest-growing of all inbound tourism markets.

The recent FLEURIEU MURRAYPENINSULA LANDS introduction of direct flights from China to 23,000 9,000 Adelaide represents a massive opportunity for VISITS VISITS 213,000 105,000 South Australia to increase the 50,000 Chinese NIGHTS NIGHTS visitors, who currently contribute $352 million to the tourism economy.

WWW

THE OFFICIAL SOUTH AUSTRALIA CHINESE GUIDE

GERMANY Visits 12% 33,000 Expenditure 29% = $8M Total $36M

南澳 EXCLUSIVE

SOUTH AUSTRALIA EXCLUSIVE DISTRIBUTION IN NUMBERS — CHINA DISTRIBUTION THE DEFINITIVE GUIDE - HOTELS FOR INBOUND CHINESE VISITORS * INTERNATIONAL VISITS Chinese international visitation TO Guide SOUTH AUSTRALIA The Official462,000 South Australia will 官方旅游指南

ADELAIDE Motel Adjacent Casino EASTWOOD Intercontinental Adelaide City Parklands Motel Tiffins On The Park Adina Apartment Hotel Adelaide Treasurye Greenhill Lodge Miller Apartments Clarion Hotel Soho(*Servicing only) Avis Rent A Car Quest Apartments HAHNDORF Budget Car Rentals Adabco Boutique Hotel The Meridien Hahndorf Old Mill Mayfair (*Servicing only) Princess Apartments The Manna Ibis Adelaidee Hahndorf Motor Lodge Regal Park Motel Stamford Plaza O’Connell Inn Hotel The Haus Studio Apartments CLARE Ibis Styles Picadilly Apartments FLINDERS VALLEY RANGES The Playford Adelaide (*Servicing Hahndorf Motel MAWSON LAKES 4,000 year ononly) year up have a comprehensive distribution & OUTBACK Hilton International Adelaide Soho Apartments VISITS international visits per annum VISITS Grand Chancellor Currie Mawson 37,000 Lakes Hotel GLENELG 34,000 network to target inbound Chinese 233,000 NIGHTS Grand Chancellor Hindley Stamford Grand Quest Apartments NIGHTS Travellers at every step of their journey.

The Official SouthPackage Australia Chinese GuideFirst/Return is Crowne Plaza Tour VisitOaks Pier Hotel Peppers On Waymouth Oaks Liberty Tower GLEN OSMOND This includes: the essential guide for all international Chinese Mantra Hindmarsh Square Atlantic Tower Tollgate Motel More than the expenditure than tourists to South Australia.

Endorsed by the Mantra On Frome Jackson Motor InnEDITION Haven Motor Inn CHINESE any other international country of origin South Australian Tourism and China OaksCommission Embassy Baywaterfront Apartments Horizons WEST BEACH Taft Motor Inn Southern Airlines, the Oaks Official Guide will showcase 17 June 2017 Oaks IStay Precinct Norfolk Motor Inn Harbourtown Tourism Centre South Australia as a destination that offers Mercure Grosvenor Bay Hotel Motel Aviators Lodge Motel Chinese visitors Australia’s best food and wine, Adelaide International Airport Annual international visitation spend Quest on Franklin Seawall Apartments ADELAIDE nature and wildlife experiences everything that 374,000 Ambassadors–Hotel Adelaide International Motel VICTOR HARBOR VISITS Adelaide Riviera Mc Cracken Country Club ADELAIDE Glenelg Motel appeals to the Chinese visitor market.

HILLS 8.1M expenditure has risen 55% toBuffalo Motor Inn Chinese 16 June 2016 The Producers Anchorage Seafront Hotel 7,000 NIGHTS Old Adelaide Inn VISITS Rockford OTHERS KESWICK 102,000 NIGHTS Rydges South Tce Great Southern Rail Airport Motel - Brooklyn Park YORKE KANGAROO Sage South Tce Apollo Motorhome Hire - Croydon Park The Ghan Train 43 Official Visitors Information PENINSULA ISLAND 15 June 2015 Loft Apartments Apex Rent A Car - Marleston per annum, well on the way to Indian Pacific Centres including key visitor 5,000 42,000 The Chifley On South Terrace The Southern Spirit Around Motorhomes - Hilton China is among the largestAustralia and fastest-growing VISITS the 2020 target of $450 million VISITS growing inbound market destinations such as: in Australia LIMESTONE Country Comfort Brownhill Creek Caravan park - Brownhill Ace Rent A Car 107,000 141,000 of all inbound tourism markets.

The recent FLEURIEU MURRAYCOAST NIGHTS Franklin Central Apartments Creek NIGHTS PENINSULA 45,000 of direct flights LANDS fromInnChina to Quest On King William FREWVILLE introduction 23,000 City West Motor 9,000 - Mile End Adelaide City Flinders Ranges VISITS Adelaide represents a massive opportunity for R&R Serviced Apartments (Sturt) City Fringe Apartments Four Wheel Drive Hire Royal Park VISITS VISITS Key age groups length 263,000 Adelaide Hills - average McLaren Valeof stay 213,000 R&R Serviced Apartments (Wakefield) $ in S.A. Welcome Inn South Australia National Wine Centre - Hackney 105,000 Chinese tourists spend significant NIGHTS to increase the 50,000 Chinese TIONAL INTERNATIONAL NIGHTS Granada Motor Selected hotels across NIGHTS Source: days International Visitor Survey, Breakfree Kangarooyrs Island Port Lincoln On Hindley Apartments Inn - Glenunga Princess Highway Motel visitors, who currently contribute $352 million to Tourism Research Australia, SA Year Breakfree End June 2017.

ITURE VISITS Directors Studios The Sands Motel Jasper Motor Inn - Hyde Park Barossa Port Augusta *Data presented is a three year annual Adelaide average to Juneand 2017. South Australia the tourism economy.

City Central Backpackers Morphettville Motor Inn - Morphettville yrs days are Plaza Hotel KENT TOWN Sombrero Motor Inn - Enfield the highest of any state yrs days Adelaide Paringa Royal Coach Motor Inn Michelle Apartments - Tusmore Tattersalls Hotel Excel Rent A Car - Richmond Flinders Lodge Regency Apartments Mount Lofty House - Mount Lofty

B

5M

3M

201 8 创刊 号

Comparing June 2016 to June 2017.

Covers.indd 15

13/12/2017 10:41 am

3x

1

1$1.15billion Fastest 2

32%

南澳 官方旅游指南

435,000

422,000

385,000

35-44 45-54 55-64

18 29 14

2

$389 million

3 Yields

Source 1: The International Visitor Survey (IVS) results for SA Source 2: International Market Profile China- Dec 2017, Tourism Research Australia, Canberra

WWW

THE OFFICIAL SOUTH AUSTRALIA CHINESE GUIDE

2018/19 PUBLICATION DATES

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