THE OFFICIAL SOUTH AUSTRALIA CHINESE GUIDE 南澳官方旅游指南
2018/19 MEDIA KIT - Summer/Autumn
GERMANY Visits 12% 33,000 Expenditure 29% = $8M Total $36M
南澳
SOUTH AUSTRALIA EXCLUSIVE IN NUMBERS CHINA DISTRIBUTION THE — DEFINITIVE GUIDE FOR INBOUND CHINESE VISITORS * INTERNATIONAL VISITS Chinese international visitation TO Guide SOUTH AUSTRALIA The Official462,000 South Australia will 官方旅游指南
201 8 创刊 号
Comparing June 2016 to June 2017.
1
32%
year on year up have a comprehensive distribution international visits per annum network to target inbound Chinese Travellers at every step of their journey. The Official SouthPackage AustraliaTour Chinese GuideFirst/Return is Visit This includes: the essential guide for all international Chinese Covers.indd 15
17
B
16
5M
15
3M
TIONAL ITURE
13/12/2017 10:41 am
3x
1$1.15billion Fastest 2
CHINESE EDITION
Southern Airlines, the Official Guide will showcase South Australia as a destination that offers Chinese visitors Australia’s best food and wine, Adelaide International Airport Annual international visitation spend nature and wildlife experiences – everything that appeals to the Chinese visitor market. has risen 55% to expenditure Chinese
435,000 June 2016
422,000
YORKE 43 Official Visitors Information PENINSULA June 2015 Centres including key visitor 5,000 VISITS growing inbound market destinations such as: in Australia 107,000
385,000
NIGHTS
2
$389 million
KANGAROO ISLAND per annum, well on the way to 42,000 the VISITS2020 target of $450 million LIMESTONE 141,000 COAST NIGHTS 45,000 VISITS 263,000 Chinese tourists spend significant $ in NIGHTS
3 Yields
Adelaide City Flinders Ranges Key age groups average length Adelaide Hills McLaren Valeof stay S.A. INTERNATIONAL Source: days International Visitor Survey, Selected hotels across Kangarooyrs Island Port Lincoln Tourism Research Australia, SA Year End June 2017. VISITS Barossa Port Augusta *Data presented is a three year annual Adelaide average to Juneand 2017. South Australia
35-44 45-54 yrs 55-64 yrs
18 29 days 14 days
are the highest of any state
南澳
CLARE VALLEY 4,000 VISITS 34,000 NIGHTS
官方旅游指南
More than the expenditure thanto South Australia. Endorsed by the tourists any other international country of origin South Australian Tourism Commission and China June 2017
FLINDERS RANGES & OUTBACK 37,000 VISITS 233,000 NIGHTS
Source 1: The International Visitor Survey (IVS) results for SA Source 2: International Market Profile China- Dec 2017, Tourism Research Australia, Canberra
ADELAIDE 374,000 VISITS 8.1M NIGHTS
ADELAIDE HILLS 7,000 VISITS 102,000 NIGHTS
China is among the largest and fastest-growing of all inbound tourism markets. The recent FLEURIEU MURRAYPENINSULA LANDS introduction of direct flights from China to 23,000 9,000 Adelaide represents a massive opportunity for VISITS VISITS 213,000 105,000 South Australia to increase the 50,000 Chinese NIGHTS NIGHTS visitors, who currently contribute $352 million to the tourism economy.
WWW
THE OFFICIAL SOUTH AUSTRALIA CHINESE GUIDE
SOUTH AUSTRALIA IN NUMBERS — CHINA
462,000
Key Themes Food and wine Luxury Soft adventure
Nature and wildlife Coastal Shopping
Chinese international visitation up
international visits per annum
3x
32%
Package Tour
More than the expenditure than any other international country of origin
year on year First/Return Visit
b
a b
a a
Annual international visitation spend
$1.15billion Fastest
growing inbound market in Australia
Key age groups - average length of stay
35-44 yrs 45-54 yrs 55-64 yrs
18 days 29 days 14 days
b
95% • Non package tour
5% • Package tour
a b
42% • First Visit
58% • Return Visit
Chinese expenditure has risen 55% to
$389 million per annum, well on the way to the 2020 target of $450 million
Chinese tourists spend significant $ in S.A.
Yields
are the highest of any state
Source 1: The International Visitor Survey (IVS) results for SA Source 2: International Market Profile China- Dec 2017, Tourism Research Australia, Canberra
International Visitor Expenditure
RECORD
INTERNATIONAL VISITS*
$1.15B
FLINDERS RANGES & OUTBACK 41,000 VISITS 270,000 NIGHTS
December 2017
1.15B
$
18% = $177M
Emu Bay Road, Kangaroo Island
7%
6 % NAT AVG
December 2016
December 2016
December 2015
896M
$
462,000
8% NAT AVG
972M
$
December 2017
INTERNATIONAL EXPENDITURE GROWTH
432,000 December 2015
408,000 INTERNATIONAL VISITS GROWTH
CLARE VALLEY 4,000 VISITS 34,000 NIGHTS
EYRE PENINSULA 19,000 VISITS 167,000 NIGHTS
YORKE PENINSULA 6,000 VISITS 109,000 NIGHTS
KANGAROO ISLAND 43,000 VISITS 148,000 NIGHTS
RIVERLAND 8,000 VISITS 232,000 NIGHTS
ADELAIDE 391,000 VISITS 8.3M NIGHTS
LIMESTONE COAST 45,000 VISITS 265,000 NIGHTS
ADELAIDE HILLS 7,000 VISITS 111,000 NIGHTS
MURRAYLANDS 10,000 VISITS 121,000 NIGHTS
Source: International Visitor Survey, Tourism Research Australia, SA Year End December 2017. *Data presented is a three year annual average to December 2017.
INTERNATIONAL VISITOR ORIGIN TOP 5 MARKETS
UK Visits 17% 74,000 Total expenditure $86M
USA Visits 6% 57,000 Total expenditure $81M
CHINA Visits 32% 60,000 Total expenditure $389M
GERMANY Visits 18% 27,000 Total expenditure $34M NEW ZEALAND Visits 8% 40,000 Total expenditure $48M Comparing December 2017 to December 2016.
BAROSSA 12,000 VISITS 187,000 NIGHTS
WWW.TOURISM.SA.GOV.AU
FLEURIEU PENINSULA 23,000 VISITS 245,000 NIGHTS
GERMANY Visits 12% 33,000 Expenditure 29% = $8M Total $36M
南澳 EXCLUSIVE
SOUTH AUSTRALIA EXCLUSIVE DISTRIBUTION IN NUMBERS CHINA DISTRIBUTION THE — DEFINITIVE GUIDE The Official South Australia Guide will have a comprehensive distribution FOR INBOUND CHINESE * network to target inbound Chinese VISITORS INTERNATIONAL VISITS international Travellers atChinese every step of their visitation TO Guide SOUTH AUSTRALIA The Official462,000 South Australia will journey. This includes: 官方旅游指南
201 8 创刊 号
Comparing June 2016 to June 2017.
1
32%
year on year up have a comprehensive distribution international visits per annum network to target inbound Chinese Adelaide International Airport Travellers at every step of their journey. The Official South Australia Chinese Guide is Package Tour First/Return Visit This includes: the essential guide for all international Chinese Covers.indd 15
17
B
16
5M
15
3M
TIONAL ITURE
13/12/2017 10:41 am
3x 南澳
1 2
1$1.15billion Fastest 2
CHINESE EDITION
Southern Airlines, Official GuideInformation will showcase 43 the Official Visitors South Australia as a destination that offers Centres including key visitor Chinese visitors Australia’s best food and wine, Adelaide International Airport Annual international visitation spend destinations such as: nature and wildlife experiences – everything that • Adelaide City appeals to the Chinese visitor market. has risen 55% to expenditure Chinese June 2016 • Adelaide Hills • Kangaroo Island • Barossa YORKE 43 Official Visitors Information • KANGAROO Flinders Ranges PENINSULA ISLAND June 2015 per annum, well on the way to Centres including key visitor 5,000 42,000 • McLaren Vale VISITS the VISITS2020 target of $450 million growing inbound market destinations such as: in Australia • 141,000 Port Lincoln LIMESTONE 107,000 COAST NIGHTS NIGHTS • Port Augusta 45,000 Adelaide City Flinders Ranges VISITS Key age groups average length 263,000 Adelaide Hills McLaren Valeof stay Chinese tourists spend significant $ in S.A. NIGHTS INTERNATIONAL Source: days International Visitor Survey, Selected hotels across Kangarooyrs Island Port Lincoln Tourism Research Australia,Selected SA Year End June 2017. across VISITS hotels Barossa Port Augusta *Data presented is a three year annual Adelaide average to Juneand 2017. South Australia yrs days Adelaide and South Australia are June 2017
435,000
20 18 创刊号
422,000
35-44 45-54 55-64 yrs
Covers.indd 15
18 29 14 days
13/12/2017 10:41 am
2
$389 million
385,000
3
3 Yields
the highest of any state
南澳
CLARE VALLEY 4,000 VISITS 34,000 NIGHTS
官方旅游指南
More than the expenditure thanto South Australia. Endorsed by the tourists any other international country of origin South Australian Tourism Commission and China
官方 旅游 指南
FLINDERS RANGES & OUTBACK 37,000 VISITS 233,000 NIGHTS
Source 1: The International Visitor Survey (IVS) results for SA Source 2: International Market Profile China- Dec 2017, Tourism Research Australia, Canberra
ADELAIDE 374,000 VISITS 8.1M NIGHTS
ADELAIDE HILLS 7,000 VISITS 102,000 NIGHTS
China is among the largest and fastest-growing of all inbound tourism markets. The recent FLEURIEU MURRAYPENINSULA LANDS introduction of direct flights from China to 23,000 9,000 Adelaide represents a massive opportunity for VISITS VISITS 213,000 105,000 South Australia to increase the 50,000 Chinese NIGHTS NIGHTS visitors, who currently contribute $352 million to the tourism economy.
WWW
THE OFFICIAL SOUTH AUSTRALIA CHINESE GUIDE
GERMANY Visits 12% 33,000 Expenditure 29% = $8M Total $36M
南澳 EXCLUSIVE
SOUTH AUSTRALIA EXCLUSIVE DISTRIBUTION IN NUMBERS — CHINA DISTRIBUTION THE DEFINITIVE GUIDE - HOTELS FOR INBOUND CHINESE VISITORS * INTERNATIONAL VISITS Chinese international visitation TO Guide SOUTH AUSTRALIA The Official462,000 South Australia will 官方旅游指南
ADELAIDE Motel Adjacent Casino EASTWOOD Intercontinental Adelaide City Parklands Motel Tiffins On The Park Adina Apartment Hotel Adelaide Treasurye Greenhill Lodge Miller Apartments Clarion Hotel Soho(*Servicing only) Avis Rent A Car Quest Apartments HAHNDORF Budget Car Rentals Adabco Boutique Hotel The Meridien Hahndorf Old Mill Mayfair (*Servicing only) Princess Apartments The Manna Ibis Adelaidee Hahndorf Motor Lodge Regal Park Motel Stamford Plaza O’Connell Inn Hotel The Haus Studio Apartments CLARE Ibis Styles Picadilly Apartments FLINDERS VALLEY RANGES The Playford Adelaide (*Servicing Hahndorf Motel MAWSON LAKES 4,000 year ononly) year up have a comprehensive distribution & OUTBACK Hilton International Adelaide Soho Apartments VISITS international visits per annum VISITS Grand Chancellor Currie Mawson 37,000 Lakes Hotel GLENELG 34,000 network to target inbound Chinese 233,000 NIGHTS Grand Chancellor Hindley Stamford Grand Quest Apartments NIGHTS Travellers at every step of their journey. The Official SouthPackage Australia Chinese GuideFirst/Return is Crowne Plaza Tour VisitOaks Pier Hotel Peppers On Waymouth Oaks Liberty Tower GLEN OSMOND This includes: the essential guide for all international Chinese Mantra Hindmarsh Square Atlantic Tower Tollgate Motel More than the expenditure than tourists to South Australia. Endorsed by the Mantra On Frome Jackson Motor InnEDITION Haven Motor Inn CHINESE any other international country of origin South Australian Tourism and China OaksCommission Embassy Baywaterfront Apartments Horizons WEST BEACH Taft Motor Inn Southern Airlines, the Oaks Official Guide will showcase 17 June 2017 Oaks IStay Precinct Norfolk Motor Inn Harbourtown Tourism Centre South Australia as a destination that offers Mercure Grosvenor Bay Hotel Motel Aviators Lodge Motel Chinese visitors Australia’s best food and wine, Adelaide International Airport Annual international visitation spend Quest on Franklin Seawall Apartments ADELAIDE nature and wildlife experiences everything that 374,000 Ambassadors–Hotel Adelaide International Motel VICTOR HARBOR VISITS Adelaide Riviera Mc Cracken Country Club ADELAIDE Glenelg Motel appeals to the Chinese visitor market. HILLS 8.1M expenditure has risen 55% toBuffalo Motor Inn Chinese 16 June 2016 The Producers Anchorage Seafront Hotel 7,000 NIGHTS Old Adelaide Inn VISITS Rockford OTHERS KESWICK 102,000 NIGHTS Rydges South Tce Great Southern Rail Airport Motel - Brooklyn Park YORKE KANGAROO Sage South Tce Apollo Motorhome Hire - Croydon Park The Ghan Train 43 Official Visitors Information PENINSULA ISLAND 15 June 2015 Loft Apartments Apex Rent A Car - Marleston per annum, well on the way to Indian Pacific Centres including key visitor 5,000 42,000 The Chifley On South Terrace The Southern Spirit Around Motorhomes - Hilton China is among the largestAustralia and fastest-growing VISITS the 2020 target of $450 million VISITS growing inbound market destinations such as: in Australia LIMESTONE Country Comfort Brownhill Creek Caravan park - Brownhill Ace Rent A Car 107,000 141,000 of all inbound tourism markets. The recent FLEURIEU MURRAYCOAST NIGHTS Franklin Central Apartments Creek NIGHTS PENINSULA 45,000 of direct flights LANDS fromInnChina to Quest On King William FREWVILLE introduction 23,000 City West Motor 9,000 - Mile End Adelaide City Flinders Ranges VISITS Adelaide represents a massive opportunity for R&R Serviced Apartments (Sturt) City Fringe Apartments Four Wheel Drive Hire Royal Park VISITS VISITS Key age groups length 263,000 Adelaide Hills - average McLaren Valeof stay 213,000 R&R Serviced Apartments (Wakefield) $ in S.A. Welcome Inn South Australia National Wine Centre - Hackney 105,000 Chinese tourists spend significant NIGHTS to increase the 50,000 Chinese TIONAL INTERNATIONAL NIGHTS Granada Motor Selected hotels across NIGHTS Source: days International Visitor Survey, Breakfree Kangarooyrs Island Port Lincoln On Hindley Apartments Inn - Glenunga Princess Highway Motel visitors, who currently contribute $352 million to Tourism Research Australia, SA Year Breakfree End June 2017. ITURE VISITS Directors Studios The Sands Motel Jasper Motor Inn - Hyde Park Barossa Port Augusta *Data presented is a three year annual Adelaide average to Juneand 2017. South Australia the tourism economy. City Central Backpackers Morphettville Motor Inn - Morphettville yrs days are Plaza Hotel KENT TOWN Sombrero Motor Inn - Enfield the highest of any state yrs days Adelaide Paringa Royal Coach Motor Inn Michelle Apartments - Tusmore Tattersalls Hotel Excel Rent A Car - Richmond Flinders Lodge Regency Apartments Mount Lofty House - Mount Lofty
B
5M
3M
201 8 创刊 号
Comparing June 2016 to June 2017.
Covers.indd 15
13/12/2017 10:41 am
3x
1
1$1.15billion Fastest 2
32%
南澳 官方旅游指南
435,000
422,000
385,000
35-44 45-54 55-64
18 29 14
2
$389 million
3 Yields
Source 1: The International Visitor Survey (IVS) results for SA Source 2: International Market Profile China- Dec 2017, Tourism Research Australia, Canberra
WWW
THE OFFICIAL SOUTH AUSTRALIA CHINESE GUIDE
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