Parks & Recreation Sponsorship Guide 2025
Providing innovative, diverse, and quality recreation and leisure opportunities for everyone while preserving City parks and natural resources
WHY PARTNER WITH US?
The City of Carrollton Parks & Recreation Department encourages people of all ages to get active in the community. Parks & Recreation organizes special events and programs yearround bringing people together to enjoy everything Carrollton has to offer. Sponsoring a Parks & Recreation program will allow your organization to join in building community and creating a sense of place for residents and visitors. Contact us today to be part of making Carrollton a prime spot for fun.
SPECIAL EVENTS
Sponsoring special events within the City of Carrollton is the easiest way to promote your business. City events attract thousands of people annually from all over the DFW Metroplex. With more than 20 events each year, Carrollton offers something for any audience you may want to reach. General event sponsorships and naming sponsorships are available.
Sponsorship Levels
Sponsorship Benefits
Naming Rights for Activities
Live Mentions*
10X10 Booth Space**
Ads Targeting DFW & Beyond Prior to Event
City Distribution Elements Targeting Residents & Businesses Surrounding Carrollton
Logo/Name on Online & Print Event Ads*†
Logo/Name to be Placed on (by deadline):
Event Flyer & Poster*†
Digital Display Ad in City Facilities*
City Cable Channel*
Press Release Inclusion
Event Webpage with Link*
Social Media Mention on Parks & Recreation Accounts*
* Varies in size, quantity, and frequency according to sponsorship level and event.
** Location determined by Event Coordinator based on level and business classification. Sale or
by the City of Carrollton.
† Not available for all events.
5K RACE
brittani.shand@cityofcarrollton.com
The City of Carrollton has rebranded its signature 5K race to Carrollton Tails and Trails 5K, which benefits the Carrollton Animal Services & Adoption Center. The 5K showcases Carrollton’s trail system and parkland surrounding the trail. Sponsoring the 5K is a great way to have your business seen by families and individuals of all ages from across the DFW area. The event is held rain or shine and is fee based. Other customized sponsorships are available upon request. In-kind donations are also accepted.
Sponsorship Levels
Exclusive Branding on a Designated Mile Marker
Space for One Company Inflatable/Banner**
Free Race Registrations*
Live Mentions*
Logo/Name on Sponsor Banner*
10X10 Booth Space §
Logo on Event T-Shirt (by deadline)*
Inclusion of Sponsors’ Promotional Items in 5K Bags †
Ads Targeting DFW & Beyond Prior to Event
City Distribution Elements Targeting Residents & Businesses Surrounding Carrollton
Logo on Print Ads Promoting Event‡
Logo on 5K Door Hangers
Gold Leaf on the Tree of Life at the Carrollton Animal Services & Adoption Center
Logo/Name to be Placed on (by deadline):
Event Flyer
Digital Display Ad in City Facilities*
City Cable Channel
Press Release Inclusion
Event Webpage with Link*
Social Media Mention on Parks & Recreation Accounts*
* Varies in size, quantity, and frequency according to sponsorship level.
** Sponsors must provide their own inflatable/banner. Location will be determined by Event Coordinator.
† Sponsors must provide their own promotional items to the Event Coordinator for inclusion in the 5K bags by the listed deadline.
‡ Media buy and elements will vary, but reach will remain consistent.
§ Location determined by Event Coordinator based on level and business classification. Sale or promotion of merchandise or services must be preapproved by the City of Carrollton, and any information provided to attendees must pertain to your company.
ATHLETIC LEAGUES
brittani.shand@cityofcarrollton.com
The City of Carrollton offers a variety of year-round youth and adult leagues to the citizens of Carrollton and surrounding communities. With nearly 55,000 participants across youth and adult sports, the numbers are expected to rise as offerings expand. Adult leagues average 40-45k participants while youth sports average around 15-20k. Sponsorship opportunities include exclusive branding on youth jerseys, banners, web advertising, championship shirts, etc.
Sponsorship Levels
Exclusive Branding on Youth League Jerseys (basketball, volleyball, and track)†
Sponsorship Plaque†
Logo/Name on Sponsor Advertisement at Softball Fields†
Logo on Print Ads Promoting Adult & Youth Leagues†
Logo/Name on Sponsor Advertisement in Gymnasium†
Sponsor Booth at All Athletic Special Events§
Logo/Name on League/Event T-shirts†
Logo on Athletic Webpage with Link†
Facebook Mentions (Parks & Recreation account)†
Inclusion of Sponsors’ Promotional Items with League Packets‡
* Platinum sponsorship is good for two years.
** Bronze sponsorship is for one athletic special event.
† Varies in size, quantity, and frequency according to sponsorship level.
† Sponsors must provide their own promotional items to the League Coordinator for inclusion in the packets.
§ Location determined by League Coordinator based on level and business classification. Sale or promotion of merchandise or services must be preapproved by the City of Carrollton, and any information provided to attendees must pertain to your company.
shelby.carradine@cityofcarrollton.com
The City of Carrollton is committed to providing meaningful recreation and leisure opportunities for individuals of all abilities. The City’s Adaptive Programs provide opportunities to exercise, socialize, develop relationships, and work on life skills in a fun, open, and welcoming environment. These programs serve children, adults, and seniors with both physical and developmental disabilities. Sponsorships of programs contribute to the inventory of high-quality equipment, materials, and resources for our program participants. Branding opportunities are available at the City’s fully accessible adaptive sports field, Josey Ranch Sports Complex Field #6.
jacob.walker@cityofcarrollton.com
Programming at the Carrollton Senior Center offers a wide range of activities for the local 50+ active adult community. Participation in various programs offer active adults the opportunity to stay engaged, stay fit, and stay social. As one of the area’s leading senior recreation centers, sponsorships at the Carrollton Senior Center will create a unique opportunity for businesses to generate brand recognition within a targeted active adult population in DFW.
cody.wager@cityofcarrollton.com
Carrollton is the first city in the Dallas-Fort Worth Metroplex to offer an esports branch in its recreation centers. The Crosby and newly-opened Rosemeade Recreation Center rooms are the flagship municipal esports destination in Texas. Esports sponsors can participate in upcoming leagues/tournaments featuring local community talent, area middle school/high school esports teams, and potential professional-level events, as well as branding opportunities available within the facilities. Carrollton’s Esports Spring Showcase, which celebrates gaming in North Texas, is open to players and teams at all skill levels, including high school, college, amateur, and professional.
