2 minute read
TYPOGRAPHY
Below are the primary and secondary typography (fonts) to be used for desktop publishing, correspondence and web-based communications. Other typefaces should not be used.
PRIMARY FONT: Arial
Advertisement
A contemporary sans serif design, Arial contains oval shapes and variations in stroke thickness to create a more graceful, human appearance than many of its predecessors and as such is more reflective of the twentieth century. The overall treatment of the curves is softer and fuller than in most industrial-style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial Narrow Arial Narrow Italic
Arial Narrow Bold Arial Narrow Bold Italic
Arial Regular Arial Italic
Arial Bold Arial Bold Italic
Arial Black
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 !@#$%^&*()
SECONDARY FONT: Calibri
Calibri is a humanist sans serif typeface featuring subtly rounded stems and corners that are visible at larger sizes. In italics, there are noticeable calligraphic influences that are common in modern typefaces. In Microsoft Office 2007, it replaced Times New Roman as the default typeface in Word and replaced Arial as the default in PowerPoint, Excel and Outlook. It continues to be the default in Microsoft Office 2010, 2013 and 2016, and it is now the default font in Office for Mac 2016.
Calibri Light Calibri Regular Calibri Bold Calibri Light Italic Calibri Italic Calibri Bold Italic
ABCDEFGHIJKLNMOPQRSTUVWXYZ abcdefghijklmnqrstuvwxyz 0123456789!@#$%^&*() SECONDARY FONT: Times New Roman
Steeped in tradition, the Times New Roman typeface has been described as one of the most familiar and recognizable typefaces in the world – and has been used for nearly every typographic application imaginable. Times New Roman is considered an exceptionally legible design that translates well to hard copy and on-screen environments. Through distribution with Microsoft products and as a standard computer font, it has become one of the most widely used typefaces in history.
Times New Roman Regular Times New Roman Bold Times New Roman Italic Times New Roman Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() SECONDARY FONT: Century Gothic
A spacious, modern version of a classic mid-century font, the Century Gothic design embodies the digital age with its sleek sans serif style, but still retains the graceful geometric look common to early 20th-century typefaces. It is supported by all major browsers on the web and is therefore considered a “safe” font to use for web design as it translates well across multiple platforms. Century Gothic Regular Century Gothic Bold Century Gothic Italic Century Gothic Bold Italic
