COJ Communications Style Guide

Page 10

TYPOGRAPHY Below are the primary and secondary typography (fonts) to be used for desktop publishing, correspondence and web-based communications. Other typefaces should not be used.

PRIMARY FONT: Arial

A contemporary sans serif design, Arial contains oval shapes and variations in stroke thickness to create a more graceful, human appearance than many of its predecessors and as such is more reflective of the twentieth century. The overall treatment of the curves is softer and fuller than in most industrial-style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial Narrow

Arial Narrow Bold Italic

Arial Bold

Arial Narrow Italic Arial Narrow Bold

Arial Regular Arial Italic

Arial Bold Italic Arial Black

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 !@#$%^&*()

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CITY OF JACKSONVILLE COMMUNICATIONS STYLE GUIDE


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