SUMMARY

During the last quarter of 2022, QVMAG welcomed a range of vibrant exhibitions and programs for audiences state-wide, including the blockbuster Archie 100: A Century of the Archibald Prize Tasmanian tour.

The institution welcomed 48,803 visitors through its doors, resulting in an increase of 126% compared to the same period in 2021. The Museum saw a fantastic visitation increase of 158% while the Art Gallery welcomed a 40% visitation increase. Public enquiries during this period also saw an increase of 14%, largely in response to the Archie 100 exhibition queries.

Positive online audience growth and engagement was reported for the period, with an increase of 1,347 followers on Facebook since the same reporting period in 2021. Compared to the 2021 period, Facebook reach increased by 32% and Instagram by 514%. The QVMAG website also saw a increase of 87% for website page views in comparison to the 2021 period.

The QVMAG Shop experienced a brilliant increase in total shop sales, increasing by $154,217 (176%) compared to the same quarter the year prior. During this same quarter, the shop engaged in a range of merchandising to leverage new exhibitions such as Jimmy Possum: an unbroken tradition and the Archie 100: A Century of the Archibald Prize tour. Version:

Document Set ID: 4869145

22/03/2023