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Supporting our visitor economy
Our visitor economy is worth: $998 million economic output 5.1 million total visitors
Data source: REMPLAN
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The Visitor Information Centre welcomed 9,047 visitors in 2021/2022 despite the lockdown of the city for more than two months and the continuing impact of the pandemic throughout the year.
Destination Management Plan
The plan identifies key strategies and actions to develop Newcastle’s visitor economy and tourism marketing opportunities. A key action has been to work with the business sector to increase the number of bookable visitor experiences on offer.
Destination Positioning and Targeted Campaigns
CN invested in the development and deployment of a new tourism brand, tagline and campaign, which aims to increase awareness of the city’s diverse mix of tourism offerings, driving both day and overnight visitation to Newcastle.
‘Seek Off Beat’ taps into the curiosity of potential visitors by encouraging them to look beyond their existing perceptions and discover a vibrant, sophisticated city with stimulating culture, history and coastal experiences.
Visit Newcastle website
Visit Newcastle number of users 232,579
What's On website
What's On visitors 131,734
What's On email subscribers 2,762
