Community News Excellence for Over a Decade SCOTTSDALE
PARADISE VALLEY
NORTHEAST PHOENIX
Coral, Fire & Ice
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Hidden In The Hills Studio Tour
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CAREFREE
CAVE CREEK
BLACK CANYON CITY
FOUNTAIN HILLS
ANTHEM
NOVEMBER 2014
Go Small – Go Local Giving support to locally-owned businesses By Kathryn M. Miller It is about creating “connection 10th Annual Certified Local to place,” prosperity and homeFall Festival. Local First Arizona town pride. When Arizonans will host the festival Saturday, support local and independently November 8, from 10am-4pm at owned businesses, more money Portland Parkway in the heart stays and circulates in the local of Downtown Phoenix. The economy to support job creation, festival is a free, family-friendly strong schools, services and event for all ages and an annual vibrant and diverse communities, celebration of all things local to according to Local First Arizona. Arizona. Learn more at www. Studies have shown that for every localfirstaz.com/fall-festival. $100 spent at a locally- owned On Saturday, November 29, business, $73 remains in the local Small Business Saturday will economy, versus $43 remaining Local First Fall Festival celebrate small, independent businesses across the country. when spent at a non-locally owned business. In 2013, customers spent an estimated $5.7 billion during the “When we support our small business owners by shopping annual event. Locally this year, the Artisan Markets, City of and eating in Phoenix, we’re lifting our local economy,” says Scottsdale and Scottsdale Chamber of Commerce will celebrate Phoenix Mayor Greg Stanton. “Putting local businesses first the event at Scottsdale Waterfront and 5th Avenue areas from isn’t just good for the bottom line – it also sends the message that 10am-7pm with family fun, sidewalk sales, carolers, free gift our residents value those who set up shop in our city.” wrapping, merchant discounts and more. Residents will have two organized opportunities to show For more information, visit www.artisanmarketsaz.com, support for area small business this month. First up is the www.scottsdaleaz.gov or www.scottsdalechamber.com. | CST
Visitors Bureau Launches Holiday Campaign
Cave Creek’s Wild West Days
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The Scottsdale Convention & Visitors Bureau launched the third year of its holiday campaign, an effort to increase hotel occupancy from November 21 through January 9, a need-time period for the local tourism industry. This year, the campaign is targeted at adults 35-54 years old from target markets who may not have traditional holiday plans and are looking for a warm-weather destination where they can enjoy holiday activities with a Sonoran Desert twist. Playing off of four popular holiday jingles, including “The Weather Outside is Delightful,” “Baby It’s Warm Outside,” “Let It Glow” and “Hiking in a Winter Wonderland,” the campaign uses the surreal desert images of the bureau’s brand campaign to highlight Scottsdale’s warm holiday season. Resort packages, activity and dining offers, as well as Scottsdale holiday events can be found on www. PAGE 58 scottsdaleholidayexperience.com.