ENTICING FLAVORS. HIGH NOTES. PASSIONATE IMPACT. S E P T E M B E R � � -� � , � �� � euphoriagreenville.com
As busy as this year has been so far, in some ways, we’re just getting started… Each year, as we set out to plan euphoria, we strive to make it better than the year before. We are fortunate to have a solid foundation to build on, yet we always challenge ourselves to find ways to improve and make each year the “best euphoria yet”. euphoria2022 has already been record-breaking and award-winning, so it feels like we’re off to a good start.
For the first time since 2019, we’re hosting our full schedule of euphoria events. We have more than a dozen pre-festival events under our belts already this year, and we’re about to embark on 45 more over the course of four days. It’s not lost on us how fortunate we were to never have to cancel the festival or go a full year without euphoria events, but it sure does feel good to be back in full swing.
The year started with euphoria winning the Governor’s Cup Award, the highest honor in the tourism industry for the state of South Carolina. To have the festival recognized for its significant impact on Greenville’s hospitality & tourism industries, economic development, and quality of life, is a huge honor and certainly something to celebrate. I was also humbled and honored to be named the South Carolina honoree for USA Today’s Women of the Year, honoring strong and resilient women across the country who are champions of change.
We’re excited to kick things off with A Tyler Florence Homecoming in partnership with VisitGreenvilleSC, marking the first time the Food Network star and James Beardnominated Chef will host a wine dinner in his hometown during euphoria. This will also be the first time we’ve ever hosted 8 Michelin-starred chefs in one year, including three female chefs, and four Michelin chefs at one dinner. As far as we know, we’re the only festival in the U.S. to have that level of MICHELIN Guide involvement.
These awards are a reflection of the hard work that goes on behind the scenes to make euphoria happen every year, and the dedication of our incredible team of staff, board members, interns, community partners, participants, volunteers, and attendees. We couldn’t do this without you, and we want you to know how grateful we are!
We are hosting more guest chef dinners and classrooms than ever before, and celebrating a wide variety of diverse cuisine from our talented line-up of chefs. With specialities ranging from paella, seafood, Creole and vegan dishes to Asian, French and Spanish-inspired cuisine, it’s like a trip around the world for your tastebuds with beverage pairings to match.
Thanks to your unwavering support, we’ve been able to stay true to our mission, expand our impact, and give back more to our community than ever before. In 2022, we funded projects for four local nonprofits that will help at-risk children, provide access to fresh & affordable produce, teach healthy eating habits, and provide hands-on culinary training for students.
If you attended euphoria these past two years, thanks for sticking with us. If you haven’t been here in a while, welcome back. And if this is your first time joining us, welcome to euphoria2022! We are so glad each and every one of you is here.
Cheers to 17 years!
As busy as this year has been so far, in some ways, we’re just getting started… Morgan Allen, euphoria Executive Director
Each year, euphoria shines a spotlight on this gem of a city we are proud to call home. As much as we love bringing newcomers here to get a taste of Greenville’s magic, we’re also committed to making a strong economic impact and giving back to the community in which our festival was built.
the history of euphoria
euphoria was founded in 2006 by platinum-selling singer/songwriter Edwin McCain and prominent Greenville restaurateur, Table 301’s Carl Sobocinski. Even before Greenville’s famed revitalization, the pair knew that our quaint city was something to be celebrated. McCain and Sobocinski wanted others to see this potential too—and out of this desire, euphoria was born. What started as a passion project has grown into a highly-anticipated food, wine and music festival that shines a spotlight on Greenville’s thriving culinary arts scene, while raising money to pour back into the community. From tasting events, guest chef dinners and educational seminars held throughout the year—to the banner four-day festival in September featuring Michelin dinners, exclusive food & wine tastings, cooking demos, and intimate musical experiences—euphoria has become an integral part of Greenville’s tourism and hospitality industries, allowing locals and visitors alike to gather, celebrate and enjoy the best of what the city has to offer.
euphoria’s mission has four main objectives:
• To promote tourism in Greenville, SC • To create a destination event for food, wine, and music lovers across the country • To highlight the culinary and music arts community of Upstate South Carolina • To raise money to give back to the community Read more about our Community Impact on page 17.
a TASTE of euphoria
The carefully curated collection consists of 60 recipes from chefs & beverage professionals who’ve participated with us over the years. Recipes range from Starters & Small Plates to Main Dishes and Desserts – as well as Soups, Salads & Stews, Side Dishes, and of course, Cocktails. All proceeds will directly benefit our grant program with a focus on needs within the food & beverage industry. From now until euphoria weekend, purchase a euphoria Cookbook and receive a FREE euphoria-branded apron!
THURSDAY, SEPTEMBER �� TH
Songwriter’s Recipe
Supported by Performance Foodservice & United Community Bank, iHeartMedia
Eat. Sip. LISTEN. venue:
Greenville ONE Center
time:
6-10pm
price:
$145
Back for the first time since 2019, we are euphoric to present an intimate “behind the scenes” event featuring legendary songwriters Tim Nichols, Heather Morgan & Monty Criswell. Between these songwriters, they have written songs for Tim McGraw, Keith Urban, Kenny Chesney, George Strait, Eric Church, and many more. Hear the stories behind the songs you’ve been singing along to while noshing on bites and sipping specially crafted cocktails! Eat: Tony Schmidt (Performance Foodservice) Sip: Elijah Craig Bourbon, Lunazul Tequila, Chopin Vodka, Hi-Wire Brewing, wines courtesy of Republic National Distributing Company, Natalie's Orchid Island Juice, Fever-Tree Listen: Heather Morgan, Monty Criswell & Tim Nichols
Songwriter's Recipe 2022 Playlist
THURSDAY, SEPTEMBER �� TH
Aged to Perfection In partnership with Fifth Third Bank
Supported by Beam Suntory, TD Synnex, Xerox, Social Events & Design, TOWN Carolina
venue:
Zen
time:
8-11pm
price:
Buy a bottle of euphoria2022 Producers Circle Edition Maker’s Mark Private Select! Purchase a bottle (or 6), then pick up exclusively at Bouharoun’s Package Store.
$130
Join us at Zen where Kentucky whiskey meets Tennessee music for a night featuring bourbon and paired bites from phenomenal chefs. The drinks will be flowing with signature cocktails from Beam Suntory, including euphoria’s own Maker’s Mark Private Select, along with beer & wine accompanied by dynamic tunes by Nashville's Taryn Papa. Grab a glass, head to the dance floor, and join us in kicking off our 17th anniversary! Eat: Ken Frazier & Austyn McGroarty (Woodside Bistro), Tanner Marino (Hay Creek Hotels at Hartness), Chef T (Chef T Culinary Concepts), Greenville County Schools Food & Nutrition Services, Beau Owens (The Lazy Goat), Taylor Montgomery (Urban Wren), Adam Hayes (Larkin’s), Michael Sibert (White Wine & Butter), Tania Harris (Topsoil Kitchen & Market), Ashley Boyd (300 East) Sip: Sarah Poole, Maker’s Mark Bourbon, Hornitos Tequila, Hornitos Ranch Water, Haku Vodka, Roku Gin, The Réservoir, wines courtesy of Southern Glazer's Wine and Spirits, Natalie's Orchid Island Juice, Fever-Tree Listen: Taryn Papa
FRIDAY, SEPTEMBER �� TH
Party in the Park In partnership with .408 Jackson
Supported by Spinx, West End Events at Fluor Field, Merline & Meacham, The Local Palate, Liquid Catering, Bravo1 Protection, Social Events & Design
venue:
Fluor Field at the West End
time:
7-10pm
price:
$120
We are bringing Party in the Park back with an exciting move to Fluor Field! Get ready to party inside of the (baseball) park with live music from local favorite, Steel Toe Stiletto. Bring your dancing shoes, and enjoy fun bites from regional chefs and crafted beverages. This is the not-to-be-missed party event of the weekend! Eat: Chris Coleman (The Goodyear House), Craig Kuhns (The Cook’s Station), Dallas McGarity (The Fat Lamb & Portage House), Derick Wade (The Darling Oyster Bar), Owen McGlynn (Asheville Proper), Jorge Barrales (Papi’s Tacos), Matthew Register (Southern Smoke BBQ), Chef T (Chef T Culinary Concepts), Spinx Cluk Truk, Greenville County Schools Food & Nutrition Services, Michael Sibert (White Wine & Butter), Tania Harris (Topsoil Kitchen & Market), Charley Scruggs, Shaun Garcia (Soby’s New South Cuisine), Trevor Stockton (RT Lodge), Steven Goff (Tastee Diner and Dive Bar), John Lewis (Lewis Barbecue), Reid’s Fine Foods, Indaco, Wilbert Sauceda (The Greenville Drive), Jessica Shillato (Spotted Salamander), Ashley Boyd (300 East) Sip: Allagash Brewing Company, Catawba Brewing Company, Island Coastal Lager, Palmetto Brewing Company, Elijah Craig Bourbon, Tito’s Handmade Vodka, Gran Coramino Tequila, High Noon Hard Seltzer, wines courtesy of Republic National Distributing Company, Natalie's Orchid Island Juice, Fever-Tree Listen: Steel Toe Stiletto
PINOT NOIR
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Riesling
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CHAMPAGNE SYRAH SAUVIGNON BLANC
Ricotta
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Cheddar
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ASIAGO
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BRIE
FETA Boursin QUESO blue cottage Burrata MUNSTER
chevre CURD
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MARSCARPONE
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COLBY FetaAmerican
PEPPER JACK
Boursin
BABYBEL
MANCHEGO
CHEDDAR
MUNSTER
MONTEREY JACK
swiss
ROQ
MARSCARPONE RICOTTA Gorgonzola
A so UDqueesan jack GO parm blue
GRUYERE
DONNAY CHAR vign on bla nc
Come see us at Feast By The Field Saturday and Sunday
Roman
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Wine
IN MY I’M GOING TO
Carolina
The Primary Care Experts
MORE
Locations
Convenience
Personalized Care
PrismaHealth.org/BeHealthy
22-2017
FEAST BY T In partnership with Lowes Foods
Supported by Prisma Health, West End Events at Fluor Field, Liquid Catering, Beltram Innovative Foodservice Group, Sealevel Systems Incorporated, Social Events & Design, US Foods, Coldwell Banker Caine, Riverside Apartments, Discover South Carolina, KUDU Grills, Bravo1 Protection, Homewood Suites, The Greenville News
SATURDAY, SEPTEMBER �� TH venue:
Fluor Field at the West End time: 12-4pm price: $95 Feast by the Field is a must for seasoned euphoria attendees and newcomers alike! Whether you want to sample ‘til your heart’s content from chefs, breweries, winemakers and regional distillers, learn some new techniques from your favorite grillmaster, or just sit back and relax while you listen to live music, our largest tasting event is the perfect Saturday (and Sunday) fun-day. Eat: Anthony DiBernardo (Swig & Swine), Dylan & Tiffany Cooke (Fork Grove Barbecue), Matthew Register (Southern
Smoke BBQ), Rachel Mazur (Gordon Food Service), Everything Egg Roll, Greenville County Schools Food & Nutrition Services, Brandon Shepard (Shepard Barbecue), Randall Knight (Nard’s Backyard BBQ), Griffin Bufkin (Southern Soul BBQ), Wilbert Sauceda (The Greenville Drive), Suga Mamas Artisan Cotton Candy, Lynn Wells (Thyme Well Spent), Upcountry Provisions, Cantina 76, Michael Sibert (White Wine & Butter), Califas, The Melting Pot, Smithey Ironware, Noble Hot Honey, Katsuji Tanabe (A’Verde), Pasta Guru, Igor Krichmar (The Grill Room at Windsor Court), Jessica Shillato (Spotted Salamander), Sarah McClure (Southside Smokehouse), Dallas McGarity (The Fat Lamb & Portage House), Rick Erwin Dining Group
Sip: Lowes Foods, Brewery 85, City Scape Winery, Clink Different, Columbia Craft, Early Goat Coffee Co., Evan Williams
Bourbon, Fire Forge Crafted Beer, Hi-Wire Brewing, Hornitos Tequila, Lunazul Tequila, Maker’s Mark Bourbon, New Realm Brewing Co., On the Rocks, Southern Barrel Brewing Co., Southern Pressed Juicery, Synergy Coffee, Steel Hands Brewing, Tito’s Handmade Vodka, Wandering Bard Meadery, WI’ER, Wicked Weed Brewing, Zest Vodka, William Grant & Sons, Liquid Catering, Edrington Americas, Post Meridiem Cocktail, Chinola, Six & Twenty, Stella Artois, Yee-Haw Brewing Co., Carolina Bauernhaus, Southernside Brewing Co., Double Stamp Brewery, Sallie’s Greatest, Natalie’s Orchid Island Juice, Diageo, Cathead Vodka, Cutwater Spirits, Second City Beverage Company, King Spirits, Cape Fear Distillery, Costa Tequila, Wine Water, Republic National Distributing Company, Southern Glazer's Wine & Spirits, Elevation 966 Winery
Listen: Kami Ocean & the Rhythm
THE FIELD This year will be one to sink your teeth into as this popular event is now 2 days, Saturday and Sunday. Join for 1 day or eat your heart out with the 2-day discounted ticket package!
SUNDAY, SEPTEMBER �� TH time: 11am-3pm price: $95 | Kids Limited Admission Ticket $15
Eat: Anthony DiBernardo (Swig & Swine), Dylan & Tiffany Cooke (Fork
Grove Barbecue), Matthew Register (Southern Smoke BBQ), Derick Wade (The Darling Oyster Bar), Everything Egg Roll, Brandon Shepard (Shepard Barbecue), Randall Knight (Nard’s Backyard BBQ), Griffin Bufkin (Southern Soul BBQ), Garren Kirkman (Jon G’s Barbecue), Indaco, Igor Krichmar (The Grill Room at Windsor Court), Jimmy Norris (Habitap), Michael Sibert (White Wine & Butter), Califas, The Melting Pot, Smithey Ironware, Noble Hot Honey, Southernside Brewing Co., Rick Erwin Dining Group
Sip: Lowes Foods, Brewery 85, City Scape Winery, Clink Different, Columbia Craft, Cohesive Coffee, Evan Williams Bourbon, Fire Forge Crafted Beer, Hi-Wire Brewing, Hornitos Tequila, Lunazul Tequila, Maker’s Mark Bourbon, New Realm Brewing Co., On the Rocks, Southern Barrel Brewing Co., Southern Pressed Juicery, Synergy Coffee, Steel Hands Brewing, Tito’s Handmade Vodka, Wandering Bard Meadery, WI’ER, Wicked Weed Brewing, Zest Vodka, William Grant & Sons, Liquid Catering, Edrington Americas, Post Meridiem Cocktail, Chinola, Six & Twenty, Stella Artois, Yee-Haw Brewing Co., Carolina Bauernhaus, Southernside Brewing Co., Double Stamp Brewery, Sallie’s Greatest, Natalie’s Orchid Island Juice, Diageo, Cathead Vodka, Cutwater Spirits, Second City Beverage Company, King Spirits, Cape Fear Distillery, Costa Tequila, Wine Water, Republic National Distributing Company, Southern Glazer's Wine & Spirits, Elevation 966 Winery Listen: The High Tides
We are euphoric to announce that we will be bringing back Healthy Lunchtime Throwdown during Sunday’s Feast by the Field! euphoria partners with Greenville County Schools to host a friendly cooking competition between aspiring young chefs. During the competition, 4 selected participants are paired with a Michelin-Starred chef who acts as their sous chef at the head-to-head cook-off. The winning recipe will be added to the Greenville County School menu rotation for that school year. This is truly a one-of-a-kind competition! FEATURED MICHELIN-STARRED CHEFS: Emma Bengtsson (Aquavit**, New York, NY) Minh Phan (Phenakite*, Los Angeles, CA) Ryan Ratino (Jônt**, Washington, DC) Suyoung Park (Jungsik**, New York, NY)
NOT SURE WHICH SIGNATURE EVENT IS FOR YOU? We’ve got you covered...
FOR THE FOODIE WHO LOVES TO DANCE With an exciting move to Fluor Field, Party in the Park features food from some of the best chefs across the Southeast and live music from Steel Toe Stiletto, along with cocktails, craft brews & wine to satisfy your thirst. This is a dance party you won’t want to miss!
FOR THE COCKTAIL ENTHUSIAST Kentucky whiskey meets Tennessee music at Aged to Perfection! Be among the first to taste euphoria’s 2022 private select Maker’s Mark bourbon, along with other signature cocktails, while you enjoy bites from a mix of restaurants & food trucks and live music from Taryn Papa.
LOOKING FOR A MORE INTIMATE EXPERIENCE? Hear the stories behind the songs from legendary songwriters at Songwriter’s Recipe, or learn a savvy new skill at one of our educational classrooms.
Run H o me t o . 408 Jack s o n. COMING EARLY FALL 2022: Studio, 1, 2 & 3’s overlooking Fluor Field and Downtown!
864.696.3600 | 408JACKSON.COM
FOR THE FIRST-TIMER (or the One Who Wants a Taste of it All): If you’ve never been to euphoria before, Feast by the Field is a great place to start. You’ll get to taste your way around Fluor Field and District 356, courtesy of dozens of chefs, pitmasters, wineries, breweries, and mixologists. Plus, you’ll enjoy chef demos, headto-head competitions, and live music both days. The popular event is happening two days, Saturday and Sunday, so you can choose one or eat your heart out with a 2-day discounted ticket package.
LUNCH & LEARNS + CLASSROOMS CYCLING WITH HINCAPIE Restaurant 17
time:
10am-2pm
FEELING FRANCE-Y venue:
Passerelle Bistro
time:
price:
12-2pm
price:
$80 $75
BUBBLES & BONBONS �.�
12-2pm
GO WITH THE FLOW Wine House
time:
12-2pm
LIVE BY THE VINE venue:
CAMP
time:
12-2pm
SIP & SLURP
venue: SOCIETY Sandwich time: 12-2pm price: $75
price:
price:
price:
$75
$90
SATURDAY, SEPTEMBER �� TH venue: The Cook’s Station time: 11am, 12:30pm, 2pm, 3:30pm price:
Wine House time: 11am
DILL WITH IT
venue: Culinary & Hospitality time: 11am price: $50
SABRE THE MOMENT venue:
Halls Chophouse
price:
$55
$75
Innovation Center
time:
12-2pm
price:
IN PURSUIT OF HOPPINESS venue:
The Whale time: 1pm
price:
$45
THE MASTER CLASS venue: The Champions time: 1pm price: $90
Club at Fluor Field
TIE TO THE SOUTH venue:
Wine House
TEQUILA TIME venue:
Paloma
time:
time:
2pm
2pm
price:
GIN NE SAIS QUOI venue:
Vault & Vator
price:
$75
venue:
Wine House time: 11am
price:
$60
price:
$55
STAY SHARP!
venue: The Cook’s Station time: 1pm & 3pm price: $50
price:
$60
$55
time: 3pm price:
Oak & Honey time: 2pm
$55
LOOKING FOR TICKETS? NO LONGER ABLE TO ATTEND AN EVENT? The euphoria Ticket Exchange powered by Lyte is the only official resale platform for festival tickets.
CHEF ’S TABLE
venue:
10am-12pm
$80
Bar & Social Club
THE COOL KIDS
time:
All ages welcomed!
YOU WIN(E) SOME, YOU DIM SUM
venue:
In partnership with The Broadview Group of Truist
venue:
Papi’s Tacos
GONE WITH THE GIN
LA VIE EN ROSÉ
time:
BRUNCH FIESTA
Juicery
venue: Wine House time: 2pm price: $240 includes 4 tickets
FRIDAY, SEPTEMBER �� TH Restaurant 17
venue: Southern Pressed time: 9am price: $50
THE SOMM OFF �.�
venue: LaRue Fine Chocolate time: 5:30pm price: $50
venue:
THE PERFECT AÇAÍ BOWL
venue:
THURSDAY, SEPTEMBER �� TH venue:
SUNDAY, SEPTEMBER �� TH
$80
Through the exchange, guests who are no longer able to attend a sold-out event have the opportunity to resell their tickets, while those who are interested in attending have the opportunity to do so. All tickets are safely & securely processed by our ticketing partner, SquadUP, so guests know they are receiving valid festival tickets issued in their name.
GUEST CHEF DINNERS THURSDAY, SEPTEMBER �� TH
SATURDAY, SEPTEMBER �� TH
In partnership with VisitGreenvilleSC
venue:
A TYLER FLORENCE HOMECOMING venue:
Soby’s New South Cuisine time: 6:30pm price: $275 Eat: Tyler Florence (Chef & Food Network Veteran, Corte Madera, CA), Shaun Garcia (Soby’s New South Cuisine, Greenville, SC)
FRIDAY, SEPTEMBER �� TH
LA DOLCE VIDA venue:
Jianna time: 6:30pm price: $250 Eat: Michael Kramer (Jianna, Greenville, SC) Nathan Lemley (Foreign & Domestic, Austin, TX & Commerce Cafe, Lockhart, TX) Sip: Mission Grape
DIVE IN
The Loft at Soby’s time: 5:30pm price: $165 Eat: Derick Wade (The Darling Oyster Bar, Charleston, SC), Marc Collins (Circa 1886, Charleston, SC)
CHORDS & CREOLE venue:
Southern Culture Kitchen & Bar 6:30pm price: $140 Eat: Jimmy Norris (Southern Culture Kitchen & Bar, Greenville, SC),Teryi Youngblood Musolf (Camilla Kitchen, Greenville, SC) Sip: Republic National Distributing Company Listen: Brooks Dixon Band time:
CRUCIFEROUS CRAVINGS: An Organic, Plant-based Dinner
venue: Topsoil Kitchen & Market time: 6:30pm price: $165 Eat: Adam Cooke (Topsoil Kitchen & Market, Travelers Rest, SC), Steven Goff (Tastee Diner and Dive Bar, Asheville, NC) Sip: Möet Hennessy
BUEN PROVECHO venue:
Oak Hill Café and Farm time: 6:30pm price: $165 Eat: David Porras (Oak Hill Café and Farm, Greenville, SC) Nathan Kreiler (Poinsett Club, Greenville, SC)
THE GYPSY TABLE
venue: Pop-Up Location time: 6:30pm price: $175 Eat: Richard Grucia (Captivating Croatia Tours) Blair Machado (Hamfish BBQ, Macon, GA) Chris Coleman (The Goodyear House, Charlotte, NC) Sip: Möet Hennessy
SPEAK-EASY TO ME venue:
Woodside Bistro time: 7pm price: $140 Eat: Ken Frazier & Austyn McGroarty (Woodside Bistro, Greenville, SC), Luke Owens (Native Fine Diner, Greenville, NC) Sip: Beam Suntory
VINO & VIDALIAS
venue: Stella’s Southern Brasserie time: 7pm price: $165 Eat: Anthony Gray (Stella’s Southern Brasserie, Greenville, SC), Matthew & Tia Raiford (Gilliard Farms, Brunswick, GA) Sip: Möet Hennessy
MICHELIN-STARRED DINNERS Supported
by The Michelin Guide, Wine Access
THURSDAY, SEPTEMBER �� TH
BY THE STARLIGHT Eat: Danny Lledó (Xiquet, Washington, DC) Shawn Kelly (Fork and Plough, Greenville, SC) Sip: Vanessa Conlin (Wine Access) venue: Fork and Plough time: 6:30pm price: $265
FRIDAY, SEPTEMBER �� TH
THE MICHELIN EXPERIENCE Eat: Daniel Boulud (DANIEL, New York, NY) Emma Bengtsson (Aquavit, New York, NY) Greg Teal (Avenue, Greenville, SC) Sip: Vanessa Conlin (Wine Access) venue: Avenue time: 5:30pm // 7pm price: $525 (Michelin Meet & Greet + Takeover Dinner) $450 (Takeover Dinner Only)
SATURDAY, SEPTEMBER �� TH
SEEING STARS Eat: Minh Phan (Phenakite, Los Angeles, CA) Ryan Ratino (Jônt, Washington, DC) Suyoung Park (Jungsik, New York, NY) Curtis Duffy (Ever, Chicago, IL) Shaun Garcia (Soby’s New South Cuisine, Greenville, SC) Sip: Vanessa Conlin (Wine Access) venue: Soby’s New South Cuisine time: 6pm price: $400
SUNDAY, SEPTEMBER �� TH
Sunday Supper
In partnership with Certified South Carolina
Supported by Table 301, Beltram Foodservice Group, Social Events & Design, TOWN Carolina
venue:
The Barn at Sitton Hill Farm time: 5:30pm price: $195 The cherry on top of a sublime weekend full of good food, good wine & good times returns to the Barn at Sitton Hill Farm for a laid-back Southern meal, courtesy of Certified South Carolina. The 2022 South Carolina Chef Ambassadors will team up to produce an unforgettable meal, featuring South Carolina-grown products, paired with specialty crafted cocktails, beer and wine, in conjunction with Table 301 Restaurant Group. Don’t miss this last opportunity to break bread with the festival’s elite… until next year. Eat: Chris Williams (Roy’s Grille, Lexington, SC), Haydn Shaak (Restaurant 17, Travelers Rest, SC), John Ondo (The Atlantic Room & Ryder Cup Bar, Kiawah Island, SC), Rodney Freidank (Table 301, Greenville, SC) Sip: Columbia Craft, Elijah Craig Bourbon, Lunazul Tequila, Tito’s Handmade Vodka, Botanist Gin, Quintessential Wines, Fever-Tree, Natalie's Orchid Island Juice Listen: New Ghost Town
Come and Get Your Love Support Fresh on the Menu members. Dine in, order curbside pick-up and purchase restaurant gift cards. Or, have events and family meals catered. Support Local. Find Local.
A PROGRAM FROM THE SOUTH CAROLINA DEPARTMENT OF AGRICULTURE
WEDDINGS • COMMERCIAL • PHOTO+VIDEO
www.famzing.com
euphoria is a feeling. It happens when we come together to share the abundance between us and build our community. Megan Early-Soppa euphoria2022 Board Chairman
Being able to enjoy amazing meals, parties, and wine with my friends is just one of the many reasons I love euphoria. What keeps me coming back year after year, and even drove me to seek an opportunity to serve on the board, is how this organization gives so much back to the community it is based in.
Tania Harris
Steve Reed
Pastry Chef, Topsoil Kitchen & Market
General Manager of Lexus of Greenville
euphoria is hands down the most anticipated event for me every year! Not only do I get to feature amazing local farms and their produce, I also get to see my colleagues, catch up, and make new memories eating amazing food, sipping refreshing cocktails, and listening to awesome tunes together.
Lexus is proud to be the official vehicle and title sponsor for
Jonathan Brashier
Emma Bengtsson
What’s NOT to love about euphoria? Four magical days of celebrating 3 of my favorite things: food, wine & music! euphoria is such a special and unique event for Greenville, and top of mind for me as I reflect on what makes our destination so appealing to both locals and out-of-town visitors. This signature event brings many visitors to Greenville for the first time each year, and I truly believe that what they experience will bring them back again and again. I am very excited about our Tyler Florence Homecoming this year. What a treat to have our hometown boy back in town!
Last year was the first time I participated in euphoria, and I
Interim CEO/President, VisitGreenvilleSC
the 2022 euphoria Greenville festival, an event that highlights the growing culinary and music arts community in Upstate South Carolina. It's truly an honor to support an initiative that positively impacts the community in which we serve.
Michelin Two-Star Chef, Aquavit couldn’t wait to sign up to be part of it again this year. I loved the camaraderie between everyone and the heartfelt welcome I received from euphoria staff and guests alike. This year, I’m cooking alongside my friend, chef Daniel Boulud, for a dinner that’s sure to be the party of the weekend. I'm so excited to see what's in store for this year's festival.
euphoria2022
BY THE NUMBERS days of the Festival
September 15 – 18
50+
Events euphoria Weekend
13 additional year-round events 230+
Chefs, Independent Restaurants, Small Businesses, Beverage Partners, Musicians & Regional Farms
$46,300
Total amount donated to 2022 grant recipients
4
Local Nonprofit Grant Recipients: A Child’s Haven, Greenville Tech Foundation, Mill Community Ministries and Meyer Center for Special Children
Michelin-starred Chefs the most Michelin-starred chefs that euphoria has brought in
200+ Volunteers GET INVOLVED
be an integrated part of euphoria One thing’s for sure: euphoria wouldn’t be possible without our hard-working volunteers! If you’re interested in joining the food culture of Greenville and the Upstate, look no further. As a volunteer with euphoria, you’ll be immersed in a weekend of influential chefs, beverage specialists, and industry enthusiasts, all while supporting a local nonprofit that also makes a strong economic impact. Volunteers are a vital part to the success of all euphoria events. Our events run off the dedication of our volunteers! Volunteers also receive perks such as access to discounted tickets, an exclusive t-shirt, and a custom thank you gift. Get on the Volunteer Contact List by emailing us at volunteer@euphoriagreenville.com All volunteer shifts are claimed on a first-come, first served basis. You must be 21+ to volunteer for euphoria.
�� YEARS. ��+ CHARITIES.
euphoria’s mission has always been to promote tourism and make a strong economic impact across Upstate, SC. We also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities each year.
���� CHARITABLE PARTNERS
In Kindermusik classes, children are introduced to new concepts and topics that help them gain a better understanding of themselves and the world around them. The program provides social-emotional stability, exercise and movement, and language and literacy benefits as well. Music is especially beneficial to the at risk population developmentally delayed, abused and neglected young children - served at A Child’s Haven.
The project impacts many of the Culinary & Hospitality Innovation Center’s offerings: short-term culinary industry job training in support of the local restaurant/hospitality industry; culinary summer camps for high school students; Lifestyle Medicine courses for medical students; and supplemental culinary education for West Greenville School students. Students learn valuable life skills, healthy eating habits, and gain job skills through hands-on culinary training.
COURTESY OF euphoria’s PRODUCERS CIRCLE MEMBERS FoodShare Greenville is combating healthy food insecurity by providing fresh produce at a deeply discounted rate for those who lack access to affordable, fresh produce. The program not only provides fresh produce, but educates and empowers customers with healthy and budget-friendly recipes for the whole family.
Funding will help mitigate the cost that Meyer Center currently incurs to provide daily snacks for students. The support means that more dollars go directly to the life changing therapies and special education services children receive while at the Meyer Center.
euphoria IN THE PRESS Executive Director named one of USA Today’s Women of the Year Reflecting On an Award-Winning Year Named one of the tastiest festivals in the Southeast
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PRODUCERS CIRCLE
THE INDULGENCE YOUR PALATE ’S BEEN PINING FOR Welcome to the Producers Circle, a select group of refined food lovers who’ve been yearning for a oneof-a-kind experience. Through customized euphoria ticket packages, invites to private events, VIP seating, and the Lexus of Greenville car service, you’re treated as more than a VIP. You become an integral part of euphoria as you help to support our mission. A portion of the annual fee is tax-deductible and will directly fund our grant program. Eat. Sip. Listen. Give. The Producers Circle membership is currently full, but be sure to inquire about our waitlist as the membership is annual.
MEET OUR CIRCLE Cindy Cohn Ron & Kim Stauffenberg Drs. Joe & Laura LeBel John Kille & Guest Eric & Mary Richey Wendy Thacker & Guest Michael Tollison & Guest Mignon Early
Krista Lawrence Suzette Bannister Brian & Dr. Heather Heaton Barker Parker Babbe & Guest Steve & Laurie Jax Steve & Lisa Howes
NOW LEASING
Get Outta Town!
STUDIO, ONE, TWO AND THREES ON THE REEDY RIVER AND SWAMP RABBIT TRAIL.
864.642.6273 RIVERSIDEAPTS.COM
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TICKETS ON SALE NOW All-inclusive tickets, discounted event passes and hotel packages are available online at euphoriagreenville.com. While many events are sold out, there are still several mouthwatering events to choose from. Be sure to secure tickets soon though, as most events sell out in advance. All events are held rain or shine and many Signature Events are outside, so please plan accordingly. Ticket holders must be at least 21 years of age to attend all euphoria events—there are no exceptions unless a ticket is purchased for The Perfect Açaí Bowl or a kid's limited access ticket for Sunday's Feast by the Field only. Please bring a valid form of ID to all events. Tickets are non-refundable. Visit the euphoria Ticket Exchange powered by Lyte to inquire about tickets to sold out events or sell general admission tickets to events that you can no longer attend. Can’t find your ticket? Visit the website FAQ page for help reprinting tickets. You can also download the SquadUp App to view all of your purchased tickets. Have additional questions? View the FAQs on our website or contact us at: (864) 617-0231 // info@euphoriagreenville.com
FRINGE EVENTS Fun, funky and, often thrifty, there will be something for everyone! We’ve joined forces with some of our amazing partners to ensure that you have the ultimate foodie experience. There will be food- or drink-related happenings that are not official euphoria ticketed events occurring throughout the festival weekend!
THANK YOU TO OUR ���� PARTNERS! TITLE SPONSOR
CRÉME DE LA CRÉME
National Publication Partner
PLATINUM
EXECUTIVE CHEF
MASTER MIXOLOGIST
CONNOISSEUR Merline & Meacham The Westin Poinsett AC Hotels Breakthru Beverage
Bravo1 Protection Truist Broadview Group Aloft Downtown Greenville GVLToday
FOODIE Social Events & Design Smithey Ironware Seaside Grown
SCHUG Carneros Estate Wine House World Centric KUDU Grills Moet & Chandon
MEET OUR PEOPLE CULINARY COUNCIL
STAFF Morgan Allen Executive Director
Alexandra Rutland
Marketing & Hospitality Coordinator
Mary Frances McAlister Event Coordinator
BOARD MEMBERS
Azim Surka, Prisma Health Brandon Hansen, Sealevel Systems Carl Sobocinski, Table 301 Caroline Inman, Dixon Hughes Goodman LLP Chris Beard, Professional Planning & Wealth Dave Merline, Merline & Meacham, PA Hayley Thrift, Spinx Holly Haraway, High Spirits Hospitality Jenna Bates, Chase Bank Jennifer Snow, Atrium Health John Deck, AC Hotel Katie Thompson, Table 301 Kim Eades, Coldwell Banker Caine Kurt Rozelsky, Spencer Fane, LLP Laurie Jax, Stephen Jax & Associates, Inc. Matt Cotner, SouthState Bank Megan Early-Soppa, Moseley Marcinak Law Group, LLP Michael Thacker, Rev-Trac Rebecca Feldman, Two Men and a Truck Susan Schwartzkopf, Community Journals LLC Suzanne Foodie, Greenville Drive Tim Nowacki, The Clardy Law Firm Todd Hardaway, WCM Global Wealth Tom Jupena, Michelin North America, Inc
A special thank you to everyone who has helped to make this event a success for 17 years!
2023 SAVE THE DATE
SEPTEMBER
14-17
euphoriagreenville.com
Adam Hayes, Larkin’s Restaurant Group Anthony Gray, Stella’s Southern Brasserie Craig Kuhns, The Cook’s Station Greg Teal, Avenue Haydn Shaak, Restaurant 17 Heidi Trull Jenifer Rogers, Passerelle Bistro Joe Clarke, Renegade Vittles Michael Kramer, Jianna Steven Musolf, Oak & Honey Tay Nelson, Bobby’s BBQ Teryi Youngblood Musolf, Camilla Kitchen Wilbert Sauceda, Greenville Drive
FESTIVAL PR
Amanda Harley Allen, Perfect Pitch Productions
EVENT DESIGN TEAM
Jessica Innes, Social Events & Design
CREATIVE
Wellington Payne, HighFive Creative Studio
EVENT TEAM Bethany Carter Mary Frances Huggins, Intern Emily Haly, Intern Sophie Turpin, Intern
EVENT SOCIAL MEDIA TEAM John & Sharon Park, JPG Agency Zack Jackson, JPG Agency
LEAD VOLUNTEERS Nancy Smith Jessica Jacobs Scott Harke Chandra Snyder Erica Kontos Rob Hansen Kristi Banning
euphoria INSIDERS Adriana Brooks @plentifulbites Kayla Thompkins @interlacedvibes Amy Strasser @cltfoodgirl Canon Langner @gvlgroupies Josh Thomsen @chefjoshthomsen
STAY CONNECTED Instagram @euphoriagreenville
Facebook @euphoriaFoodWineMusic Stay up to date by signing up for our newsletter!
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LEXUS OF GREENVILLE 2660 Laurens Road (864) 281-1111 2022 NX 350 F SPORT AWD shown with options using visual effects. 1. Lexus Safety System+ 3.0 effectiveness is dependent on many factors including road, weather and vehicle conditions. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. See Owner’s Manual for additional limitations and details. ©2022 Lexus, a Division of Toyota Motor Sales, U.S.A., Inc.
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