euphoria 2023

This year, we’ve curated a line-up that showcases more local, independently-owned restaurants and celebrates those who are truly passionate about the hospitality industry. We’ve renewed our focus on small businesses, the ones that may not always be in the spotlight, and all of the local artisans, chefs, mixologists, and hospitality enthusiasts who show up every day and work tirelessly to bring their craft to life.

While we are grateful for the chance to have renowned chefs like Daniel Boulud and Tyler Florence participate in the festival and host guest chef dinners last year, euphoria has always been an advocate for supporting local talent too. Now, more than ever, we must continue championing these local restaurants and showing our gratitude for their unwavering dedication to what they do. It is an honor and a privilege to present a festival schedule that showcases these passionate chefs, beverage professionals, and musicians.

From the Upstate chefs who’ve supported us from day one, to the chefs who step away from their Michelin-starred restaurants to participate in our festival, to the visiting chefs who travel to Greenville year after year, and the minority-owned restaurants that are participating for the first time we are truly grateful for each and every one of you. Your presence adds diversity and richness to our festival, and your passion and talent have shaped it into the extraordinary event it is today.

To the 100+ volunteers, partners, board & Producers Circle members, and countless hospitality employees who are dedicated to supporting euphoria we could not do this without you. Thanks to your ongoing support of our small nonprofit festival, we were able to fund projects for 7 local organizations, almost twice as many as last year! euphoria also had a $4.8 million economic impact over the course of the four-day festival in 2022. We are proud to be part of a community that works together to improve the quality of life for both the people who live here and those who choose to visit our fabulous city.

As we embark on another euphoria weekend, prepare to be captivated by culinary creations from chefs who pour their heart and soul into every dish. Delight your taste buds with beverages expertly crafted by passionate winemakers, bartenders, and mixologists. And let our talented musicians provide the soundtrack to a weekend filled with exceptional experiences and memories that stay with you long after the festival comes to a close.

Keep in mind that behind everything you eat, drink, see, and hear this weekend is a team of dedicated individuals working hard to create something truly remarkable for you. Take a moment to SAVOR - every bite, every sip, every noteknowing that countless hours of hard work and passion went into making it possible.

Cheers to 18 years!

Morgan Allen, euphoria Executive Director

We are beyond excited for the 18th installment of euphoria, where the magic of food, wine, and music come together to create an unforgettable experience.

Alexandra Rutland (Marketing & Hospitality Coordinator), Morgan Allen (Executive Director), Mary Frances McAlister (Event Coordinator)

Each year, euphoria shines a spotlight on this gem of a city we are proud to call home. As much as we love bringing newcomers here to get a taste of Greenville’s magic, we’re also committed to making a strong economic impact and giving back to the community in which our festival was built.

the history of euphoria

euphoria was founded in 2006 by platinum-selling singer/songwriter Edwin McCain and prominent Greenville restaurateur, Table 301’s Carl Sobocinski. Even before Greenville’s famed revitalization, the pair knew that our quaint city was something to be celebrated. McCain and Sobocinski wanted others to see this potential, too—and out of this desire, euphoria was born.

What started as a passion project has grown into a highly-anticipated food, wine, and music festival that shines a spotlight on Greenville’s thriving culinary arts scene while raising money to pour back into the community. From tasting events, guest chef dinners, and educational seminars held throughout the year—to our banner, four-day festival in September featuring Michelin dinners, exclusive food & wine tastings, cooking demos, and intimate, musical experiences— euphoria has become an integral part of Greenville’s tourism and hospitality industries, allowing locals and visitors alike to gather, celebrate, and enjoy the best of what the city has to offer.

euphoria’s mission has four main objectives :

• To promote tourism in Greenville, SC

• To create a destination event for food, wine, and music lovers across the country

• To highlight the culinary and music arts community of Upstate South Carolina

• To raise money to give back to the community

euphoria made a $4.8 million economic impact over the 4-day weekend in 2022!

Read more about our grant recipients on page 17.

be an integrated part of euphoria

One thing’s for sure: euphoria wouldn’t be possible without our hard-working volunteers!

If you’re interested in joining the food culture of Greenville and the Upstate, look no further. As a volunteer with euphoria, you’ll be immersed in a weekend of influential chefs, beverage specialists, and industry enthusiasts, all while supporting a local non-profit that also makes a strong economic impact. Learn more and sign up at euphoriagreenville.com/volunteer.

Songwriter’s Recipe

venue: Greenville ONE Center time: 6-10pm price: $145

We are euphoric to present an intimate “behind the scenes” event featuring legendary songwriters Tim Nichols, Jesse Lee & Chris DeStefano. Between these songwriters, they have written songs for Tim McGraw, Kelsey Ballerini, Brett Young, Jason Aldean, Carrie Underwood, and many more. Hear the stories behind the songs you’ve been singing along to while noshing on bites and sipping specially crafted cocktails!

Eat: Tony Schmidt (Performance Food Service)

Sip: Elijah Craig Bourbon, Cathead Vodka, Tequila Ocho, Fever-Tree, wines courtesy of Republic National Distributing Company

Listen: Chris DeStefano, Jesse Lee & Tim Nichols

Songwriter's Recipe 2023 Playlist

I n partnership with Insperity

Supported by Performance Food Service, United Community Bank, iHeart Radio, Liquid Catering, Mountain Valley Spring Water

Eat. Sip. LISTEN.

THURSDAY, SEPTEMBER � � TH

Aged to Perfection

In partnership with Fifth Third Bank

Buy a bottle of euphoria2023 Culinary Council Edition Maker’s Mark Private Select! Purchase a bottle (or 6), then pick it up exclusively at Bouharoun’s Package Store.

venue: Zen time: 7-10pm price: $130

Join us at Zen, where Kentucky bourbon meets high-energy bluegrass music, for a night of libations and exceptional bites from chefs & food trucks. The drinks will be flowing, with signature cocktails from Beam Suntory, including euphoria’s own Maker’s Mark Private Select, as well as beer & wine, all accompanied by dynamic tunes from New Ghost Town. Grab a glass, head to the dance floor, and join us in kicking off our 18th anniversary!

Eat: Beau Owens (The Lazy Goat), Blair Machado (Hamfish BBQ), Christina Barest (Naked Pasta), Chef T (Union 41), Ken Frazier & Austyn McGroarty (Woodside Bistro), Michael Sibert (White Wine & Butter), Stephan C. Baity, Shai Fargian (Yafo Kitchen), Tania Harris (Topsoil Kitchen & Market), Aaron Siegel & Taylor Garrigan (Home Team BBQ), We Got The Beets

Sip: Maker’s Mark Bourbon, Hornitos Ranch Water, On The Rocks, Fever-Tree, Sierra Nevada Brewing Co., Foley Family Wines, The Réservoir

Listen: New Ghost Town

Supported by Beam Suntory, TD Synnex, Xerox, Social Events & Design, TOWN Carolina, Ridge Media, Mountain Valley Spring Water

FRIDAY, SEPTEMBER �� TH

Party in the Park

venue: Fluor Field at the West End time: 7-10pm price: $125

We are bringing the party once again to Fluor Field! Get ready to party inside the (baseball) park with live music from local favorite, Steel Toe Stiletto. Bring your dancing shoes and enjoy fun bites from regional chefs and crafted beverages. This is THE not-to-be-missed party event of the weekend!

Eat: Nikko Cagalanan (Kultura), Ashley Cunha (FARM), Chris Coleman (The Goodyear House), Chef T (Union 41), Craig Kuhns & Vinnie Bienish (The Cook’s Station), Dallas McGarity (The Fat Lamb), Dayna Lee (Comal 864), Derick Wade (The Darling Oyster Bar), Garrett Tallent (Azalea Bistro), Greg Williams & Jamie Barnes (What The Fries), Jason DuPree (Blu Oyster Sushi + Seafood), Jessica Shillato (Spotted Salamander), John Lewis (Lewis Barbecue), Jorge Barrales (Papi’s Tacos), Joseph Harrison (Common Thread), Katie Chaney (Hester General Store), Matthew Register (Southern Smoke BBQ), Orchid Paulmeier (One Hot Mama’s), Steven Goff (Tastee Diner and Dive Bar), Tarciani Harger (Soby's New South Cuisine), Between The Trees, Greenville County Schools Food & Nutrition Services, The Spinx Cluk Truk, Chef 21 Sushi Burger & Korean BBQ

Sip: Tito’s Handmade Vodka, Yellowstone Kentucky Straight Bourbon Whiskey, Gran Coramino Tequila, High Noon Hard Seltzer, New Belgium Brewing, Bell’s Brewery, Wicked Weed Brewing, Fever-Tree, wines courtesy of Republic National Distributing Co.

Listen: Steel Toe Stiletto

Supported by Spinx, The Local Palate, West End Events at Fluor Field, Ridge Media, .408 Jackson, Social Events & Design, Bravo1 Protection, Liquid Catering, Comerica Bank, Mountain Valley Spring Water

FEAST BY

In partnership with Lowes Foods

Supported by US Foods, West End Events at Fluor Field, Liquid Catering, Beltram Foodservice, Sealevel Systems Incorporated, Social Events & Design, Discover South Carolina, Coldwell Banker Caine, KUDU Grills, Bravo1 Protection, Ridge Media, Oris, Greenville News, Mountain Valley Spring Water

SATURDAY, SEPTEMBER �� TH

venue: Fluor Field at the West End time: 12–4pm price: $95

Feast by the Field is a must for seasoned euphoria attendees and newcomers alike! Whether you want to sample to your heart’s content from chefs, breweries, winemakers, and regional distillers, learn some new techniques from cooking demos on the culinary stage, or just sit back and relax while you listen to live music, our largest tasting event is the perfect Saturday (and Sunday) fun-day.

Eat: Alex Morgan (Fireforge Crafted Beer), Brandon Velie (Juniper), Chris Coleman (The Goodyear House), Dylan & Tiffani Cooke (Fork Grove Barbecue), Randall Knight (Nard’s Backyard BBQ), Lewis Donald (Sweet Lew’s BBQ), John Ondo (The Atlantic Room & Ryder Cup Bar), Katie Chaney (Hester General Store), Michael Sibert (White Wine & Butter), Orchid Paulmeier (One Hot Mama’s), Rachel Mazur (Gordon Food Service), Ron Rawhoof (Perch), Sarah McClure (Southside Smokehouse), Stephanie Bolden (Chefanie), Tania Harris (Topsoil Kitchen & Market), Troy Arnold (Pasta Guru), Robert Obst (Ballyhack Golf Club), Artina Lindsey (Pink Salt Chef), The Appalachian, Between The Trees, Cantina 76, Chef 21 Sushi Burger & Korean BBQ, Flying Biscuit Cafe, Core 450, Big Dave's All American BBQ, Montagé Andaman Gourmet Salt, White House Farms, Greenville County Schools Food & Nutrition Services, Indigenous Underground, Noble Honey Co., The Melting Pot, Upcountry Provisions, Sobremesa Mole & Salsas

Sip: Lowes Foods, Lunazul Tequila, Tequila Ocho, Mezcal-Vago, Evan Williams Bourbon, Larceny Bourbon, Widow Jane Bourbon, Jim Beam Bourbon Whiskey, Cathead Distillery, Post Meridiem Cocktails, La Marca Prosecco, Wine Water, Select Aperitivo, Zest Vodka, Palm Bay International, Yellowstone Kentucky Straight Bourbon Whiskey, Liquid Catering, On the Rocks, Mom Water, Diageo, Edrington Americas, William Grant & Sons, Tanteo Tequila, Jack Daniel's Tennessee Whiskey, Cutwater Spirits, NÜTRL Hard Seltzer, Yee-Haw Brewing Co., Sycamore Brewing, Bell’s Brewery, Liability Brewing, Southern Barrel Brewing Co., Pangaea Brewing Co., Creature Comforts Brewing, Columbia Craft, Wicked Weed Brewing, Carolina Bauernhaus, Fire Forge Crafted Beer, Stella Artois, TheoLeo Wine, City Scape Winery, Wandering Bard Meadery, Copper Cane Wine & Provisions, Chandon Garden Spritz, Justin Vineyards & Winery, Synergy Coffee, Southern Pressed Juicery, Early Goat Coffee Co., New Belgium Brewing, Sallie’s Greatest, Six & Twenty Distillery, Tito’s Handmade Vodka, Holy City Brewing, Sierra Nevada Brewing Co., Deutsch Family Wine & Spirits

Listen: Java Entertainment

THE FIELD

This year will be one to sink your teeth into, as this popular event is now 2 days, Saturday and Sunday. Join for 1 day or eat your heart out with the 2-day discounted ticket package! We look forward to hosting more locals during Feast by the Field (Sunday) this year by offering an exclusive discount of $15 off per ticket! Be sure to select this ticket option if you have an Upstate, SC billing address to access the discounted price.

SUNDAY, SEPTEMBER �� TH

venue: Fluor Field at the West End time: 11am-3pm price: $95 | Local's Ticket $80

Eat: Brandon Velie (Juniper), Garren Kirkman (Jon G’s Barbecue), Jennifer Spears (The African Violet), Dylan & Tiffany Cooke (Fork Grove Barbecue), Heidi Trull (Eden Hall), Jason Cote & Jeff Cali (Kiawah Island Golf Resort), Randall Knight (Nard’s Backyard BBQ), Lewis Donald (Sweet Lew’s BBQ), Michael Sibert (White Wine & Butter), Sam Hart (Counter-), Will & Katie LeaMond (FOX HOUND), Troy Arnold (Pasta Guru), Chris Williams (Roy's Grille), Bill Hartley (Postal Fish Company), Elaina Ruth (Lai Marie Catering), Kevin Cottrell (Machete), Robert Obst (Ballyhack Golf Club), Califas, Chef 21 Sushi Burger & Korean BBQ, Core 450, Montagé Andaman Gourmet Salt, Indigenous Underground, Noble Honey Co., The Melting Pot, The Peddler, Sobremesa Mole & Salsas, White House Farms

Sip: Lowes Foods, Lunazul Tequila, Tequila Ocho, Mezcal-Vago, Evan Williams Bourbon, Larceny Bourbon, Widow Jane, Jim Beam Bourbon Whiskey, Cathead Distillery, Post Meridiem Cocktails, La Marca Prosecco, Select Aperitivo, Zest Vodka, Palm Bay International, Yellowstone Kentucky Straight Bourbon Whiskey, Liquid Catering, On the Rocks, Mom Water, Diageo, Edrington Americas, William Grant & Sons, Tanteo Tequila, Jack Daniel's Tennessee Whiskey, Cutwater Spirits, NÜTRL Hard Seltzer, Yee-Haw Brewing Co., Sycamore Brewing, Bell’s Brewery, Liability Brewing, Southern Barrel Brewing Co., Pangaea Brewing Co., Creature Comforts Brewing, Columbia Craft, Wicked Weed Brewing, Carolina Bauernhaus, Fire Forge Crafted Beer, Stella Artois, TheoLeo Wine, City Scape Winery, Wandering Bard Meadery, Copper Cane Wine & Provisions, Chandon Garden Spritz, Synergy Coffee, New Belgium Brewing, Sallie’s Greatest, Six & Twenty Distillery, Tito’s Handmade Vodka, Wine Water, Holy City Brewing, Duckhorn Wine Company, Sierra Nevada Brewing Co., Deutsch Family Wine & Spirits

Listen: The Vegabonds

We are euphoric to host Healthy Lunchtime Throwdown during Sunday’s Feast by the Field!

euphoria partners with Greenville County Schools to host a friendly cooking competition between aspiring young chefs. During the competition, 4 selected participants are paired with a Michelin-Starred chef who acts as their sous chef at the head-to-head cookoff. The winning recipe will be added to the Greenville County School menu rotation for that school year.

FEATURED MICHELIN-STARRED CHEFS: Charlie Mitchell

Clover Hill* | Brooklyn, NY

Josiah Citrin

Mélisse** & Citrin* | Santa Monica, CA

Juanma Barrientos

El Cielo* | Washington, DC & Miami, FL

NOT SURE WHICH

SIGNATURE

EVENT IS FOR YOU?

We’ve got you covered...

FOR THE FOODIE WHO LOVES TO DANCE

Get ready to party inside the (baseball) park with food from some of the best chefs across the Southeast and live music from Steel Toe Stiletto, along with cocktails, craft brews & wine to satisfy your thirst. This is a dance party you won’t want to miss!

FOR THE COCKTAIL ENTHUSIAST

Kentucky bourbon meets high-energy bluegrass music at Aged to Perfection! Taste the euphoria2023 Maker’s Mark Private Select Bourbon, along with other signature cocktails, while you enjoy bites from a mix of restaurants & food trucks and live music from New Ghost Town.

LOOKING FOR A MORE INTIMATE EXPERIENCE?

Hear the stories behind the songs from legendary songwriters at Songwriter’s Recipe or learn a savvy new skill at one of our educational classrooms.

FOR THE FIRST-TIMER (or the One Who Wants a Taste of it All)

If you’ve never been to euphoria before, Feast by the Field is a great place to start. You’ll get to taste your way around Fluor Field courtesy of dozens of chefs, pitmasters, wineries, breweries, and mixologists. Plus, you’ll enjoy chef demos, head-to-head competitions, and live music on both days. This popular event is happening for two days, Saturday and Sunday, so you can choose one or eat your heart out with a 2-day discounted ticket package.

LOCAL TO THE UPSTATE?

We’re offering an exclusive discount of $15 off per ticket for Feast by the Field on Sunday! Be sure to select this ticket option if you have an Upstate, SC billing address to access the discounted price.

LOOKING FOR TICKETS? NO LONGER ABLE TO ATTEND AN EVENT?

The euphoria ticket request form is the only official resale or waitlist option for festival tickets.

Through this form, guests who are no longer able to attend a sold-out event have the opportunity to resell their tickets, while those who are interested in attending have the opportunity to do so. All tickets are safely & securely processed by euphoria, so guests know they are receiving valid festival tickets issued in their name.

LUNCH & LEARNS + CLASSROOMS

THURSDAY, SEPTEMBER �� TH

CYCLING WITH HINCAPIE

venue: Restaurant 17 time: 10am-2pm price: $95

DIVE IN

venue: The Lazy Goat time: 12-2pm price: $85

SUM-DAY FUNDAY

venue: Sum Bar time: 12-2pm price: $80

FEELING BOLD

venue: LaRue Fine Chocolate time: 5:30pm price: $60

FRIDAY, SEPTEMBER �� TH OH SHUCKS!

venue: The Jones Oyster Co. time: 10–11:30am price: $85

PEDAL TO PICNIC

venue: Topsoil Kitchen & Market time: 11am–3pm price: $125 Bike Tour + Lunch | $80 Lunch Only

LA VIE EN ROSÉ

In partnership with The Broadview Group of Truist

venue: Restaurant 17 time: 12-2pm price: $85

AN EDIBLE ODYSSEY

venue: CAMP time: 12-2pm price: $125

SIP & SLURP

venue: SOCIETY Sandwich Bar & Social Club

time: 12-2pm price: $80

VINE & DANDY

venue: Sassafrass Flower Farm time: 12-2pm price: $80

PALMETTO PROVISIONS

In partnership with Discover South Carolina

venue: Culinary & Hospitality Innovation Center + Six & Twenty Distillery time: 3:30pm price: $55

SATURDAY, SEPTEMBER �� TH

CHEF’S TABLE

venue: The Cook’s Station time: 11am, 12:30pm, 2pm, 3:30pm price: $60

BRATS UP?!

venue: Culinary & Hospitality Innovation Center time: 11am price: $50

CHAMPAGNE WISHES & CAVIAR DREAMS

In partnership with Wine Access & Petrossian

venue: The Champions Club at Fluor Field time: 12:30–2pm price: $115

PLANTAINS AT THE PUB

venue: The Whale time: 1pm price: $45

GIN-VINCIBLE

venue: Juniper time: 2:30pm price: $55

HEY MACARONA

venue: Le Petit Croissant time: 2:30-4:30pm price: $60

AGING LIKE FINE AGAVE

venue: Vault & Vator time: 3pm price: $55

MISSION POSSIBLE

venue: The Community Tap time: 3-4:30pm price: $60

COLLECTIBLE & EXCEPTIONAL

In partnership with Wine Access

venue: The Champions Club at Fluor Field time: 3–4:30pm price: $115

SUNDAY, SEPTEMBER �� TH

BREAKFAST OF CHAMPIONS

venue: The Champions Club at Fluor Field time: 10am–12pm price: $75

BRUNCH FIESTA

venue: Papi’s Tacos time: 10am-12pm price: $75

HOPPY PAIRINGS

venue: The People's Tap time: 11am price: $45

REIGN OF TERROIR

venue: The Community Tap time: 1–2:30pm price: $60

CAST AWAY

venue: The Cook's Station time: 2pm price: $55

KNEAD TO KNOW

venue: Camilla Kitchen time: 2–4pm price: $65

BREAKING BOURBON BOUNDARIES

venue: Oak & Honey time: 2:30pm price: $55

PAELLA & PORRÓNS

venue: The Community Tap time: 3–4:30pm price: $280 includes 4 tickets

GUEST CHEF DINNERS

THURSDAY, SEPTEMBER �� TH REDEFINE & RE-WINE

venue: Fork and Plough time: 6:30pm price: $180

Eat: Andrew Black (Grey Sweater, Oklahoma City, OK)

Shawn Kelly (Fork and Plough, Greenville, SC)

WINE & WANDERLUST

In partnership with Pintail

venue: The Loft at Soby’s time: 6:30pm price: $225

Eat: Garrett Tallent (Azalea Bistro, Saluda, NC)

Nico Abello (Table 301, Greenville, SC)

Sip: Brett Zimmerman, MS (Boulder Wine Merchant, Boulder, CO)

FRIDAY, SEPTEMBER �� TH IN GOOD COMPANY

venue: Jianna time: 6:30pm price: $250

Eat: Jose Salazar (Salazar, Cincinnati, OH)

Michael Smith (Farina, Kansas City, MO)

Wally Joe (ACRE, Memphis, TN)

Miles James (MJ Pizzeria, Springdale, AR)

Michael Kramer (Jianna, Greenville, SC)

Sip: Graham Markel (Buona Notte, Portland, OR)

SATURDAY, SEPTEMBER �� TH

HALLMARKS OF DINING

venue: Halls Chophouse time: 5pm price: $165

Eat: Addison Stone (Coral, Greenville, SC)

Edgar Santiago (Halls Chophouse, Greenville, SC)

INTO THE DEEP

venue: The Loft at Soby’s time: 5:30pm price: $165

Eat: John Ondo

(The Atlantic Room & Ryder Cup Bar, Kiawah Island, SC)

Haydn Shaak (Restaurant 17, Travelers Rest, SC)

Brant Tesky (The Jones Oyster Co., Greenville, SC)

Sip: Erin Raspotnik (Justin Vineyards & Winery)

THE STATUS GROW

venue: Topsoil Kitchen & Market time: 6:30pm price: $165

Eat: Adam Cooke & Tania Harris

(Topsoil Kitchen & Market, Travelers Rest, SC)

Bob Cook (Edmund’s Oast, Charleston, SC)

Sip: Rombauer Vineyards

FEAST & FRIENDS

venue: Pop-up Location time: 6:30pm price: $165

Eat: Chef T (Union 41, Bristol, VA)

Lindsay Beck (Soby’s New South Cuisine, Greenville, SC)

Michael Sibert (White Wine & Butter, Greer, SC)

Sip: Deutsch Family Wine & Spirits

LEADER OF THE PACK

venue: Southern Culture Kitchen & Bar

time: 6:30pm price: $165

Eat: Jessica Shillato (Spotted Salamander, Columbia, SC)

Dayna Lee (Comal 864, Greenville, SC)

Jimmy Norris (Southern Culture Kitchen & Bar, Greenville, SC)

Listen: Kami Ocean & The Rhythm

FLUTES & FRITES

venue: Stella’s Southern Brasserie time: 7pm price: $165

Eat: Nico Romo (NICO, Charleston, SC)

Anthony Gray (Stella’s Southern Brasserie, Greenville, SC)

A MODERN FUSION

venue: Woodside Bistro time: 7pm price: $165

Eat: Samuel Dominguez (Maestro Bistro & Dinner Club, Greenville, SC)

Austyn McGroarty & Ken Frazier (Woodside Bistro, Greenville, SC)

Sip: Brown Forman

OLD STORIES & A NEW MENU

venue: Scoundrel time: 7pm price: $205

Eat: Corey Chow (The Stanwich Club, Greenwich, CT)

Joe Cash (Scoundrel, Greenville, SC)

Sip: Axel Schug (SCHUG Carneros Estate)

MICHELIN-STARRED DINNERS

S upported by The Michelin Guide, Wine Access, Petrosian

THURSDAY, SEPTEMBER �� TH BY THE STARLIGHT

Eat: Juanma Barrientos (El Cielo, Washington, DC & Miami, FL)

Tanner Marino (Patterson Kitchen + Bar, Greenville, SC)

Sip: Eduardo Dingler (Wine Access)

venue: Patterson Kitchen + Bar time: 6:30pm price: $275

FRIDAY, SEPTEMBER �� TH

THE MICHELIN EXPERIENCE

Eat: Fredrik Berselius (Aska, Brooklyn, NY)

Emma Bengtsson (Aquavit, New York, NY)

Greg Teal (Avenue, Greenville, SC)

Sip: Eduardo Dingler (Wine Access)

venue: Avenue time: 5:30pm // 7pm

price: $400 Meet & Greet + Takeover Dinner

$325 Takeover Dinner Only

SATURDAY, SEPTEMBER �� TH

SEEING STARS

Eat: Ryan Ratino (Jônt | Bresca, Washington, DC)

Charlie Mitchell (Clover Hill, Brooklyn, NY)

Josiah Citrin (Mélisse | Citrin, Santa Monica, CA)

Matthew Kammerer (Harbor House Inn, Elk, CA)

Sip: Eduardo Dingler (Wine Access)

venue: Soby’s New South Cuisine time: 6pm price: $400

Sunday Supper

In partnership with Certified South Carolina

Supported by Table 301, Beltram Foodservice, Social Events & Design, TOWN Magazine, Mountain Valley Spring Water

venue: Greenbrier Farms time: 5:30pm price: $205

The cherry atop a sublime weekend full of good food, good wine & good times moves to Greenbrier Farms for a laid-back, Southern meal, courtesy of Certified South Carolina. The 2023 South Carolina Chef Ambassadors will team up to produce an unforgettable meal, featuring South Carolina-grown products, paired with specialty crafted cocktails, beer, and wine, all in conjunction with Table 301 Restaurant Group. Don’t miss this last opportunity to break bread with the festival’s elite… until next year.

Eat: Erica McCier (Indigenous Underground, Abbeville, SC), Marcus Shell (39 Rue de Jean, Charleston, SC), Rob Masone (Kounter, Rock Hill, SC), Rodney Freidank (Table 301, Greenville, SC)

Sip: Heaven Hill Brands, Tito’s Handmade Vodka

Listen: The Wilder Flower

It is September in the South, and the temperature is Carolina perfection. The setting sun dips into the horizon as craft cocktails go down. Though its venues have changed over the years—from Wyche Pavilion to The Barn at Sitton Hill Farm to this year’s locale at Greenbrier Farms—euphoria’s Sunday Supper remains a shoulder-grazing, golden-hour kind of magic.

It’s one of many notable events I’ve enjoyed at this premier festival. As a media professional and the former editor in chief of TOWN, I’ve been witness to euphoria’s evolution. What began in 2006 as a local food and music gathering to raise funds for local charities has evolved into a nationally renowned destination. As Greenville has grown, so has euphoria—though its original spirit, the brainchild of Greenville restaurateur Carl Sobocinski and singer-songwriter Edwin McCain, remains:

euphoria brings people together to help others live better.

There’s something about gathering like family. When food is shared and the drinks are flowing, perfect strangers become life-long friends.

And, truly, there is no better way to celebrate life. When you combine award-winning culinary artistry with your favorite people in a pinch-me setting, you come close to, well, euphoria. Heaven on Earth.

There have been a few standout moments in my euphoria history:

An early-years Taste of the South concert featuring Edwin McCain at Wyche Pavilion; a guest chef signature dinner at the erstwhile American Grocery Restaurant with chefs Joe Clarke and Katie Button, the James Beard Award nominee and rising culinary star based in Asheville, North Carolina. There was the Sunday Supper when I found myself sitting hip-to-hip with Chef Elliott Moss, another Asheville wunderkind famous for his translations of Southern cuisine.

Written by Blair Knobel

My first Seeing Stars Michelin dinner at Soby’s was a revelation. Because of Michelin’s proximity to Greenville, euphoria presents these stratospheric dinners called “Seeing Stars” because the Michelinchef menus are out of this world. One dinner at Avenue featured chefs Curtis Duffy and Val Cantu. I recall nearly every moment of this experience from 2019, which was important before the world shut down.

Of course, Songwriter’s Recipe and Feast by the Field have made their delicious rounds in my euphoria past.

This year, at Vine & Dandy, I’ll be picking flowers and picnicking on the bucolic Sassafras Farm. Then later, I’ll have Champagne and caviar with Michelin chefs Emma Bengtsson and Fredrik Berselius before their Scandinavian-inspired Michelin Experience dinner.

There will be new moments and memories to savor—until next year’s festival, that is.

Blair Knobel (pictured below on the left) is the founder and CEO of Knobel Media. Prior to founding Knobel Media, Blair was part of the founding team of TOWN, leading the award-winning publication for nearly a decade as its editor in chief. In 2022, she founded Vessel, a publication celebrating the distinctive stories of the evolving South.

ON THE MENU

Don’t sleep on these euphoria events

FEELING BOLD—Master chocolatier

Elizabeth McDaniel complements artisanal truffles with red varietals at her superb café, LaRue Fine Chocolate.

SONGWRITER’S RECIPE—At this intimate evening featuring songwriters Tim Nichols, Jesse Lee, and Chris DeStefano, learn the stories behind your favorite songs paired with specialty cocktails and savory bites.

AGED TO PERFECTION—Bourbon and bluegrass unite at this high-energy kickoff event. Chef creations, food trucks, and whiskey cocktails will keep you sated as you dance the night away to New Ghost Town.

FEAST BY THE FIELD—This two-day culinary extravaganza covers the bases, featuring a bevy of wine options, breweries, distilleries, delectable food, and music.

euphoria’s mission has always been to promote tourism and make a strong economic impact across Upstate, SC. We also understand the importance of investing in our community. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities each year.

���� CHARITABLE PARTNERS

Assisting Food Service Workers & their Families Facing Unanticipated Crises in Upstate SC

COURTESY OF euphoria’s PRODUCERS CIRCLE MEMBERS

SmartARTS Program at the TD Center for Arts Integration

Food Waste & Preservation Program

The 2024 grant application will be available at euphoriagreenville.com in February 2024.

Culinary Camp Scholarships at the Culinary & Hospitality Institute

Walt’s Waltz Painting Mental Health Workshop

Cooking for Kids Summer Feeding Program & Delivery

Kindermusik at Serenity Place

THE INDULGENCE YOUR PALATE’S BEEN PINING FOR

Welcome to the Producers Circle, a select group of refined food lovers who’ve been yearning for a one-of-a-kind experience. Through customized euphoria ticket packages, invites to private events, VIP seating, and the Lexus of Greenville car service, you’re treated as more than a VIP. You become an integral part of euphoria as you help to support our mission. A portion of the annual fee is tax-deductible and will directly fund our grant program. Eat. Sip. Listen. Give.

The Producers Circle membership is currently full, but be sure to inquire about our waitlist as the membership is annual.

MEET OUR CIRCLE

Cindy Cohn

Drs. Joe & Laura LeBel

John Kille & Guest

Eric & Mary Richey

Wendy Thacker & Guest

Michael Tollison & Guest

Mignon Early

Krista Lawrence

Suzette Bannister

Brian & Dr. Heather

Heaton Barker

Parker Babbe & Guest

Steve & Laurie Jax

Steve & Lisa Howes

TICKETS ON SALE NOW

All-inclusive tickets, discounted event passes and hotel packages are available online at euphoriagreenville.com .

While many events are sold out, there are still several mouthwatering events to choose from. Be sure to secure tickets soon though, as most events sell out in advance.

All events are held rain or shine, and many Signature Events are outside, so please plan accordingly.

Ticket holders must be at least 21 years of age to attend all euphoria events—there are no exceptions. Please bring a valid form of ID to all events.

Tickets are non-refundable. Visit the euphoria Ticket Exchange to inquire about tickets to sold out events or sell general admission tickets to events that you can no longer attend. See page 9 for more details.

Can’t find your ticket? Visit the website FAQ page for help reprinting tickets. You can also download the SquadUP App to view all of your purchased tickets.

Have additional questions?

View the FAQs on our website or contact us at: (864) 617-0231 // info@euphoriagreenville.com

FRINGE EVENTS

Fun, funky, and often thrifty, there will be something for everyone!

We’ve joined forces with some of our amazing partners to ensure that you have the ultimate foodie experience. There will be food- or drink-related happenings that are not official euphoria ticketed events occurring throughout the festival weekend!

MEET OUR PEOPLE

STAFF

Morgan Allen

Executive Director

Alexandra Rutland

Marketing & Hospitality Coordinator

Mary Frances McAlister

Event Coordinator

BOARD MEMBERS

Allison Rogers, 98 Ventures

Azim Surka, Prisma Health

Brandon Hansen, Sealevel Systems

Carl Sobocinski, Table 301, Emeritus Status

Chris Beard, Professional Planning & Wealth

Eric Sweigart, Michelin North America, Inc.

Hayley Thrift, Spinx

Hilary Hoke, Gallagher

Holly Haraway, High Spirits Hospitality

Holly May, Blackstream | Christie’s International Real Estate

Jenna Bates, Chase Bank

John Deck, AC Hotel

John Ko, Ko Capital

Katie Thompson, Table 301

Kim Eades, Coldwell Banker Caine

Kurt Rozelsky, Spencer Fane, LLP, Legal Counsel

Laurie Jax, Stephen Jax & Associates, Inc.

Mareena Register, Cherry Bekaert

Matt Cotner, Comerica Bank

Megan Early-Soppa, Moseley Marcinak Law Group, LLP

Rebecca Feldman, Two Men and a Truck

Robert Furman, Elliott Davis

Sangeeta Hardy, Community Journals

Suzanne Foody, Greenville Drive

Taylor Lucas, VisitGreenvilleSC

Tim Nowacki, The Clardy Law Firm, Board Chairman

Todd Hardaway, WCM Global Wealth

CULINARY COUNCIL

Adam Hayes, Larkin’s Restaurant Group

Austyn McGroarty, Woodside Bistro

Chris Rosensteel, SOCIETY Sandwich Bar & Social Club

Craig Kuhns, The Cook’s Station

Greg Teal, Avenue

Heidi Trull, Eden Hall

Jenifer Rogers, Passerelle Bistro

Joe Clarke, Renegade Vittles

Michael Kramer, Jianna

Steven Musolf, Oak & Honey

Tay Nelson, Bobby’s BBQ

Teryi Youngblood Musolf, Camilla Kitchen

FESTIVAL PR

Amanda Harley Allen, Perfect Pitch Productions

EVENT DESIGN

Jessica Innes, Social Events & Design

CREATIVE

Wellington Payne, HighFive Creative Studio

LEAD VOLUNTEERS

Nancy Smith

Jessica Jacobs

Scott Harke

Chandra Snyder

Erica Kontos

Rob Hansen

Morgan Knight

Vickie Zambrano

Sarah Freidank

EVENT TEAM

Bethany Carter

Rylie Thompson, Intern

Delaney Greene, Intern

Kate Lalley, Intern Ridge Media

EVENT SOCIAL MEDIA TEAM

EVENT PHOTOGRAPHY TEAM

Ridge Media, Official Photographers

Reese Moore Photography

Spencer Stanton Photography

Chelsey Ashford Photography

Jack Roberts Photography

JPG Agency

Richard Gruica

FamZing Studios

THE LEXUS RX

One of the reasons the Lexus RX is the most successful luxury crossover on the market is that we’ve never stopped improving it. It has evolved like never before with provocative lines, advanced technologies like available Tra c Jam Assist,* and the RX500h that ups the ante on RX performance. Discover a whole new world of possibility in the Lexus RX.

SEPTEMBER ��-�� , ���� euphoriagreenville.com