FOR THE LAST FOURTEEN YEARS,
WE’VE COME TOGETHER OVER SHARED EXPERIENCES. THIS YEAR WON’T BE ANY DIFFERENT. SEPTEMBER ��-��, ����
W E A R E A C O M M U N I T Y E V E N T, AND OUR COMMUNITY NEEDS U S N O W M O R E T H A N E V E R. We’ve been looking forward to the 15th anniversary of euphoria for quite some time now. We had grand plans for this year, which included huge celebrations, world-renowned & celebrity chefs, big name bands and so much more. Those particular plans will have to wait, but we are proud to say we’ve found a way to come together responsibly to celebrate and share great food, wine and music, even in the midst of a pandemic. We are a community event, and our community needs us now more than ever. So rather than cancel euphoria 2020, we made the decision to bring people together to eat, sip, listen and learn in smaller groups this year. We can assure you, the health and safety of our guests and participants is our number one priority, and we will exceed whatever recommendations and requirements are in place during euphoria weekend. We are proud to partner with several of our local restaurants and venues to help us meet these guidelines, and to set up our events in a way that allows for proper social distancing. What started as a passion project in 2006 has evolved into a highly-anticipated fourday festival. euphoria has a huge economic impact in Greenville, and a lot of our food and beverage partners are suffering right now. We are more determined than ever to stay focused on our mission to shine a spotlight on Greenville’s thriving culinary & music arts scene, while also raising money to give back to local charities.
While this isn’t necessarily the way we expected things to look this year, it seems fitting to celebrate 15 years of euphoria by highlighting the incredible culinary talent we have right here in the Upstate and across South Carolina. We are honored to be in a position where we can set an example for our industry, of how to safely move forward with food, wine and music festivals, and to prove that it’s possible to social distance without being socially distant. We are so thankful for each and every one of our community partners - from sponsors and vendors, to interns and volunteers, local and visiting chefs, restaurant staff, musicians and festival attendees. We wouldn’t be here if it wasn’t for all of you. Thank you for your support.
Cheers to 15 years!
MORGAN ALLEN euphoria Executive Director
Each year, euphoria shines a spotlight on this gem of a city we have the pleasure to call home. And as much as we love bringing newcomers here to get a taste of Greenville’s magic, we’re also committed to giving back to the community out of which our festival was built. To make sure we’re fulfilling our mission, proceeds from euphoria are distributed in the form of direct grants by our 501(c)(3) organization, Local Boys Do Good (LBDG), to deserving Upstate charities. Over the past 14 years, LBDG has distributed grants to more than 40 deserving charitable organizations.
���� G R A N T RECIPIENT PROTOCOLS & PROCEDURES
We will be implementing additional protocols to ensure the safety of all guests, as this is our number one priority. • Enforced social distancing when moving throughout the event • Mandated “mask when you move” — masks are required at check-in and anytime that you venture away from your assigned table. We will provide disposable masks if you do not bring your own. • Limiting the number of guests at all events
All staff and servers will be wearing masks the duration of the event. We will be meeting or exceeding all recommendations from both the CDC and SC DHEC. We ask that you do not attend the event if you have a fever, persistent cough, have been exposed to someone with COVID-19 and have not been tested yourself, are awaiting a COVID-19 test result, or are not feeling well. If you have any of these symptoms, see our FAQs on our website for ticket refund options.
HOW TO BUY TICKETS All-inclusive tickets for Lunch & Learns, euphoria Classrooms & Guest Chef Dinners are available online at euphoriagreenville.com.
Visit the euphoria Ticket Exchange page on Facebook to buy tickets to sold out events or sell tickets to events that you can no longer attend.
Ticket holders must be at least 21 years of age to attend all euphoria events. Please bring a valid form of ID to all events.
Can’t find your ticket? Visit the website FAQ page for help resending tickets. You can also download the SquadUp App to view all of your purchased tickets.
Tickets are non-refundable. If the festival is forced to cancel any events directly related to COVID-19, attendees will be notified with their refund option.
— HAVE ADDITIONAL QUESTIONS? View the FAQs on our website or contact us at: (864) 233-5663 // info@euphoriagreenville.com
S E P T . � � – � � , � � � � / / euphoriagreenville.com
INFUSING THE FLAVORS OF euphoria INTO THE GREENVILLE COMMUNITY
LUNCHES & CLASSROOMS
GIN JOINT
THURSDAY, SEPTEMBER �� TH
ROSÉ & GRAZE
venue:
Restaurant 17
venue:
time:
12pm
price:
$70
in partnership with AC Hotels
Oak & Honey
time:
2:30pm
price:
Eat: Haydn Shaak (Restaurant 17), Teryi Youngblood Musolf
PALATABLE REACTIONS
FRIDAY, SEPTEMBER �� TH
Sip: Eric Cooperman (Urban Wren Winery)
BIRDS & BUBBLES
venue:
Wine House
time:
venue:
SOLD OUT
12pm
price:
venue:
Urban Wren Winery
time:
4pm
Sip: Eric Cooperman (Urban Wren Winery)
price:
$50
time:
The Cook’s Station 11:45am, 1pm, 2:15pm, 3:30pm
HOPPED UP The Whale
time:
2:30pm
RIGHT ON ‘CUE
venue:
Larkin’s Sawmill
time:
12pm
price:
Eat: Adam Hayes (Larkin’s Restaurant Group), Tay Nelson (Bobby’s BBQ)
LOOKING SHARP
SOLD OUT
Eat: Craig Kuhns (The Cook’s Station), Christian Hansen (Blue Ridge Creamery)
price:
$45
Eat: Craig Kuhns (The Cook’s Station), Wilbert Sauceda (The Greenville Drive), Adam Hayes (Larkin’s Restaurant Group), Vuong Pham (Sushi Yama), Tania Harris (The Lazy Goat)
venue:
price:
The Cook’s Station time: 1pm & 3pm price: $40
SOLD OUT
venue:
4pm
venue:
SATURDAY, SEPTEMBER �� TH
CHEF’S TABLE
time:
price:
$40
Eat: Daniel López (Time To Taste Catering) Sip: Andrew Ross & Jesse Van Note (The Whale)
$50
SUNDAY, SEPTEMBER �� TH
$70
Eat: Nick Graves (Lea Jane’s Hot Chicken), Torrece Gregoire (Ina + Forbes) Sip: Nathan Luginbill (Wine House, A Shop & Tasting Room)
CRUS CRAVING
Urban Wren Winery
$45
HOT MESS in partnership with AC Hotels
venue: time:
Residence Inn/SpringHill Suites 2:30pm price: $45
$40
SUNDAY, SEPTEMBER �� TH
SUNDAY SUPPER
SOLD OUT
In partnership with: Certified South Carolina Supported by: Milliken, Table 301, & Beltram Foodservice Group
venue:
The Barn at Sitton Hill Farm
time:
5:30pm
price:
$185
euphoria’s grand finale returns to The Barn at Sitton Hill Farm for a laid-back Southern meal, courtesy of Certified South Carolina. The 2020 South Carolina Chef Ambassadors will collaborate to craft an unforgettable meal, featuring South Carolina-grown products, paired with bourbon cocktails, beer and wine, and in conjunction with Table 301 Restaurant Group. Synergy Twins will provide the live dinner music. It’s the perfect garnish atop a wonderful weekend of food and wine to celebrate 15 years. Don’t miss this last opportunity to break bread with the festival’s elite… until next year. Eat: Jamie Daskalis (Johnny D’s Waffles and Benedicts, Myrtle Beach, SC), Jason Tufts (Malia’s, Aiken, SC), Kevin Mitchell (Culinary Institute of Charleston, Charleston, SC), Raffael Dall’Erta (Hamptons, Sumter, SC), Rodney Freidank (Table 301, Greenville, SC)
Sip: Heaven Hill Distillery, Southern Barrel Brewing Co., Tradesman Brewing, Crazy Beautiful Wines Listen: Synergy Twins
Too good for the “before” shot Fresh on the Menu chefs know the importance of using fresh, Certified SC ingredients. It means their dishes look and taste so good, you’ll forget the ‘before’ picture to share with friends and just dig right in. That’s okay, we’re used to seeing empty plates. Share your “after” shot on Instagram using #FOTMplates
A PROGRAM FROM THE SOUTH CAROLINA DEPARTMENT OF AGRICULTURE
GUEST CHEF DINNERS
Supported by: Milliken
THURSDAY, SEPTEMBER ��
SATURDAY, SEPTEMBER �� TH
TH
INDULGING IN THE NARRATIVE
venue:
Avenue
time:
7pm
price:
$255
Eat: Drew Erickson (Table 301, Greenville, SC) Sip: Axel Schug & John Sanders (Schug Carneros Estate Winery, Sonoma County, CA)
VITTLES & VINO
venue:
Fork and Plough time: 7pm
price:
Eat: Shawn Kelly (Fork and Plough, Greenville, SC) Torrece Gregoire (Ina + Forbes, St. Paul, VA)
$155
FRIDAY, SEPTEMBER �� TH
STARS OF GREENVILLE
venue: Restaurant 17 time: 6:30pm price: $155
GOOD FOR THE SOUL
venue:
7pm
price:
$275
Eat: Michael Kramer (Jianna, Greenville, SC), Marc Collins (Circa 1886, Charleston, SC), Meghan Neal (Grateful Bread Company, Denver, Co) Sip: Bryan Laing (Hazelfern, Willamette Valley, OR)
$155
AN ORGANIC, PLANT-BASED DINNER
Topsoil Kitchen & Market time: 6:30pm price: $155
Eat: Adam Cooke (Topsoil Kitchen & Market, Travelers Rest, SC), Nick Graves (Lea Jane’s Hot Chicken, Denver, CO)
DINNER ON THE LOUISIANA ILLINOIS LINE SOLD OUT
THE STARS ALIGN time:
price:
venue:
time:
Jianna
6:30pm
GOOD ROOTS:
venue:
venue:
time:
Eat: David Porras (Oakhill Café & Farm, Greenville, SC) Heidi Trull (Grits & Groceries, Belton, SC) Jon Buck (Husk, Greenville, SC)
Eat: Haydn Shaak (Restaurant 17, Travelers Rest, SC) Christian Hansen (Blue Ridge Creamery, Travelers Rest, SC) Jenifer Rogers (Passerelle Bistro, Greenville, SC) Samuel Dominguez (Maestro’s Bistro & Dinner Club, Greenville, SC) Sip: Liz Cooper (Fess Parker Winery, Los Olivos, CA) SOLD OUT
Oak Hill Café
SOLD OUT
The Loft at Soby’s time: 7pm
price:
Eat: John Malik (The Loft at Soby’s, Greenville, SC)
$155
LAISSEZ-FAIRE
venue:
Stella’s Southern Brasserie 7pm price: $155
Eat: Jason Scholz & Anthony Gray (Stella’s Southern Brasserie, Greenville, SC) Vinson Petrillo (Zero George, Charleston, SC) Sip: Pernod Ricard
FEEDING THE FOLK
venue: time:
Southern Culture Kitchen & Bar 7pm price: $115
Eat: Chad Gangwer (Southern Culture Hospitality Group, Greenville, SC), Steven Musolf (La Fabrique, Greenville, SC) Listen: Kelly Jo
SATURDAY, SEPTEMBER �� TH
MICHELIN-STARRED DINNER
In partnership with: Michelin Supported by: Milliken
SEEING STARS
venue:
Soby’s New South Cuisine
time:
6:30pm
price:
$400
Eat: Kyle Connaughton (SingleThread, Healdsburg, CA), Ryan Ratino (Bresca, Washington, D.C.), Alex Jackson (Dottir, Portland, OR), Shaun Garcia (Soby’s New South Cuisine, Greenville, SC)
How much is a Michelin-starred dinner actually worth? updated article written by Ariel Turner in 2019 for the Greenville Journal
$800 might seem like a steep price for a pair to attend Seeing Stars: A Michelin-starred Dinner during euphoria weekend. For a typical Greenville weekend, you’d be hard-pressed to spend that much on your own food and drink and come out alive. But in this case, that price tag is a bargain. The dollar amount represents the chance during euphoria to meet two Michelin-starred chefs from two cities across the United States and partake in the culinary achievements that earned them those coveted stars. So what would it cost to dine in both of their restaurants, including your necessary airfare and hotel accommodations? $2,460
THE BREAKDOWN
Healdsburg, CA ($1,760) Airfare: $200+ (per person) Hotel: $300+/night
SingleThread
Chef Kyle Connaughton Dinner: 10-course tasting menu $375, plus $95 or $155 wine pairing (per person)
Washington, D.C. ($700) Airfare: $100+ (per person) Hotel: $150+/night
Bresca
Chef Ryan Ratino Dinner: 7-course tasting menu $75, plus ~$100 beverages (per person)
C O M M U N I T Y, F I R S T. When restaurateur Carl Sobocinski and Grammy Award-winning musician Edwin McCain founded euphoria 15 years ago, it started with a simple idea to bring the community together to share memorable dishes, notable wines, and unforgettable music as a way to raise money for charity. For a city with a growing restaurant and tourism scene, the effect was immediate and tangible, drawing not only weekend visitors, but also chefs and restaurateurs who would relocate their talent and influence to Greenville. As a nonprofit, euphoria’s impact reached far beyond the long weekend’s festivities. “We’ve spent the last 14 years making a positive impact on our community,” says Morgan Allen, euphoria executive director. “This festival has made significant contributions to Greenville’s hospitality and tourism industries, as well as its economic development and quality of life. We’ve funded projects for more than 40 local charities that help children, provide education through music or performing arts, and work to eliminate hunger. We have a lot of people looking to us to move forward in a safe manner so we can keep that mission alive.”
This year’s festival, originally designed to celebrate reaching the 15-year milestone, will look different than previously planned, with the focus on the local restaurants that serve as the backbone of the Greenville community. “Look around at any city or town in the Upstate, state, and country, and when you see a community begin to rebuild and revitalize, restaurants are the cornerstone of that development,” says Sobocinski, founder of Greenville’s Table 301 restaurant group. “We are the first to invest, build, and fill storefronts.” euphoria’s shift from the larger outdoor events to more intimate dinners serves the community-centric goals of providing a safe environment for all guests, while allowing chefs and their staff to do what they do best in their own spaces — an opportunity rarely possible during a festival. “It’s great to be partnering with local restaurants and venues that are already very familiar with the current restrictions and requirements,” Allen says.
”
Beyond the practical aspect, though, this revamped format allows euphoria to lead by example and encourage guests to continue supporting locally owned restaurants during a pivotal time, when the entire hospitality industry faces the potential of total devastation following an unprecedented loss of revenue since March. Announcements of restaurant closures, from some of the most influential in the world to the smalltown favorites, are increasing in frequency. To slow the rate of casualties, these essential businesses providing millions of jobs, irreplaceable life skills, necessary nourishment, and momentous celebrations need their communities to return the favor. “Restaurants are the fabric of a community,” Sobocinski says. Their kitchens and dining rooms have sustained life in every neighborhood and downtown they’ve entered, and the possibility of their extinction threatens the vibrancy of every community. Now, more than ever, investing resources locally is an increasingly important act of sustainability. And true, lasting community impact may very well come from supporting restaurants, first. Written by Ariel Turner
S E P T . � � – � � , � � � � / / euphoriagreenville.com
“ RF AE SBTRAI CU OR AFNATCS OA RMEMTUHNEI T Y
PRODUCERS CIRCLE
THE INDULGENCE Y O U R P A L A T E’S B E E N P I N I N G F O R. Welcome to the Producers Circle, a select group of refined food lovers who’ve been yearning for a one-of-akind experience. Through customized euphoria ticket packages, invites to private events, VIP seating, and the Lexus car service, you’re treated as more than a VIP. You become an integral part of euphoria as you help to support our mission. A portion of the annual fee is tax-deductible and will directly fund our grant program. Eat. Sip. Listen. Give.
MEET OUR CIRCLE Cindy Cohn Ron & Kim Stauffenberg Joe & Laura LeBel John Kille Eric & Mary Richey
2021 SAVE THE DATE SEPTEMBER �����
Striving to exceed restaurateurs expectations with a passionate approach to foodservice
proud sponsor performancefoodservice.com | (770) 532-7779
T H A N K Y O U T O O U R ���� P A R T N E R S! TITLE SPONSOR
CRÉME DE LA CRÉME National Publication Partner
Official Accomodations
PLATINUM
EXECUTIVE CHEF
MASTER MIXOLOGIST Official Lanyard
CONNOISSEUR B93.7 Beam Suntory Bravo1 Protection ionGreenville Kuper Signs
Magic 98.9 Merline & Meacham, PA Natalie’s Orchid Island Juice Social Events & Design Spinx
FOODIE Fess Parker Kudu Grills Manchester Farms Quail Pernod Ricard Schug Carneros Estate Southern Barrel Brewing Co. Tradesman Brewing Co.
MEET OUR PEOPLE STAFF Morgan Allen Executive Director
Alexandra Herrera Marketing Coordinator
Mary Frances McAlister Event Coordinator
BOARD MEMBERS
Amy Vanderwerff, Gordon Food Service Beth Rusch, Greenville Drive Carl Sobocinski, Table 301 Caroline Inman, Elliott Davis David Merline, Merline and Meacham, PA Dr. Heather Heaton Barker, Hi-Tech Family Dentistry Gina Boulware, Table 301 Heather Meadors, Elliott Davis Jennifer Snow, Prisma Health Kelly Byers, Peace Center/City of Travelers Rest Kelly Nunn, VisitGreenvilleSC Kurt Rozelsky, Wheeler Trig O’Donnell, LLP Kurt Schumacher, Schumacher Law, LLC Laurie A. Jax, Stephen Jax and Associates, Inc Matt Cotner, South State Bank Megan M. Early-Soppa, Moseley Marcinak Law Group, LLP Michael Thacker, Accruent Neetu Patel, Sycamore Investment Group Seph Wunder, RealOp Investments Susan O’Hanlan, Sealevel Systems Susan Schwartzkopf, Community Journals, LLC Tammy Johnson, High Spirits Hospitality Tim Grant, Jade Mountain Investments Tom Jupena, Michelin North America, Inc. Valerie Pascoe, Michelin/Hughes Agency
CULINARY COUNCIL
Adam Hayes, Larkin’s Restaurant Group Anthony Gray Craig Kuhns, The Cook’s Station Haydn Shaak, Restaurant 17 Heidi Trull, Grits & Groceries Joe Clarke, Renegade Vittles Michael Kramer, Jianna Steven Musolf, La Fabrique Teryi Youngblood Musolf
FESTIVAL PR
Amanda Harley Allen, Perfect Pitch Productions
CREATIVE & DESIGN
Wellington Payne, High Five Creative Studio
INTERNS
LEAD VOLUNTEERS
Delaney Bussey Erica Gillette Grayson Meadors Lindsay Lail Lizie Wise Whitney McCollum
Nancy Smith A special thank you to everyone who has helped to make this event a success for 15 years!
euphoria INSIDERS Social media influences with a passion for food, beverage or music who want to help spread our mission of shining a spotlight on Greenville,SC Adriana Brooks @plentifulbites Courtney Fillner @thelocal.greenville Kim Jamieson @eatinsc Marcus King @marcus_tiger Morgan Conroy @sliceofclt Tyler Center @guysguidegvl
In the midst of an unpredictable year, Lexus is doing what we’ve always done: putting people first. While the structure of euphoria may look different this year, we are proud to support this event and the Greenville community when they need it most. Brant Wyman, General Manager of Lexus of Greenville
SEPTEMBER ��-��, ���� euphoriagreenville.com