Portfolio of
CJ Laird
cj
Advertisements
Brand: Barcana FDS Promotion
You Have to SEE IT to
BELIEVE IT
Experience our new Light Dimensions line from FDS illuminations. Here you will discover an array of impressive
Walk-Through Motifs, perfect for parks or shopping centers, Photo-Op Stations, sure to attract social media attention, and Interactive Displays
that passers-by will be talking about for years. But don’t take our word for it, come see for yourself!
Susan CJ Laird - Portfolio page 2 of 20
BOOTH N1060/1064
Brand: Barcana RECon Expo Ad
Advertisements
cj Brand: Barcana AmericasMart Atlanta Market
Brand: Barcana AmericasMart Atlanta Market
Susan CJ Laird - Portfolio page 3 of 20
Advertisements
cj
COME CHECK US OUT AT IAAPA BOOTH #E7515
Brand: The Decor Group IAAPA Expo Program Ad
• NATIONWIDE INSTALLATION & DESIGN • HOLIDAY DECOR FOR ALL SEASONS • PERMANANT LIGHTING SOLUTION • OUTDOOR LIGHTING SYSTEMS • YEAR ROUND & PERMANANT DISPLAYS • CONTROL IT ALL CONTACT THE DECOR GROUP 972-427-1181 thedecorgroup.com
Brand: Barcana IAAPA Expo Facebook Ad
Show Your EXTREME Support
Brand: Christmas Decor Patriotic Pines Ad
Show your colors, offer a way for your customers to showcase a Patriotic Pine in their home, office or business and beautifully provide EXTREME support for our Veterans and First Responders working to overcome EXTREME adversities. A meaningful portion of the proceeds from your Patriotic Pine purchase will make an EXTREME impact to help these heroes recover and live the EXTREME blessed life they deserve.
Christmas Decor is proud to partner with Patriotic Pines on this project to help seed the marketplace and grow this program exponentially.
Susan CJ Laird - Portfolio page 4 of 20
Benefiting
Advertisements
cj
Brand: Zale Jewelers Candy Colored Jewelry Ad
Brand: Zale Jewelers Celebration LRA Ad
Susan CJ Laird - Portfolio page 5 of 20
cj Brand: Zale Jewelers CRM Wedding Party Gifts Mailer
Brand: Peoples Jewellers CRM Card Anniversary Brochure
Susan CJ Laird - Portfolio page 6 of 20
Advertisements
Advertisements
cj
Brand: Peoples Jewellers Holiday Gift Guide Ad
Brand: Piercing Pagoda Holiday Ad
Susan CJ Laird - Portfolio page 7 of 20
Advertisements
cj Brand: Sofitel Luxury Hotels Magazine Advertisements
Washington D.C. is Magnifique
Sofitel Washington D.C. Lafayette Square S o f i t e l Wa S h i n g to n D. C . l a fay e t t e S q ua r e r e p r e S e n t S o n e o f t h e m o St e xC l u S i v e lo C at i o n S i n t h e n at i o n ’S C a p i ta l . D i S Cov e r t h i S Co n t e m p o r a r y D oW n toW n Wa S h i n g to n D. C . h ot e l , S i t uat e D at t h e Co r n e r o f l a fay e t t e S q ua r e , b o r D e r i n g t h e W h i t e h o u S e . C e l e b r at e S o f i t e l’S « a r t D e v i v r e » W i t h i n t h i S 4- Sta r Wa S h i n g to n D C h ot e l - m a r k e D b y D i St i n C t i v e St y l e , S u p e r b C u i S i n e , a n D i n Co m pa r a b l e S e r v i C e .
8 0 6 1 5 t h St r e e t n W — Wa S h i n g to n , D C 2 0 0 0 5 t e l : 2 0 2 7 3 0 8 8 0 0 — e - m a i l : S o f i t e l . Wa S h i n g to n D C @ S o f i t e l . Co m W W W. S o f i t e l . Co m 800 Sofitel
9/24/10 10:24 AM
08 Food & Beverage
September
Simply
SofitelAd.indd 1
Susan CJ Laird - Portfolio page 8 of 20
Advertisements
cj
Brand: Sofitel Luxury Hotels Magazine Advertisements
turn your event into a magnifique event
S o f i t e l lo S A n g e l e S
Great events take great surroundings, and we give you 10,000 sq ft of flexible and elegant space to choose from for your Bar/Bat Mitzvah event. The location close to Beverly Hills is perfect, the food is exceptional and we are here to exceed your every expectation. Sofitel Los Angeles offers Kosher catering. contact your event professional 8555 Beverly Blvd — Los Angeles, CA 90048 Tel: 310 228 2643 — E-mail: sofitel.losangeles@accor.com www.sofitel.com 800 sofitel
over
200
locations worldwide
WHY WAIT FOR THE HONEYMOON TO GO SOMEWHERE BEAUTIFUL? Whether you want a small, intimate gathering or a grand occasion for hundreds, Sofitel can bring elegance and beauty to your wedding day. More than just a stunning setting, Sofitel offers personal attention and service. Meet one-on-one with our world-class chef to create the perfect menu. A personal wedding specialist will guide you from start to finish, so your wedding day will be a delight to the senses that is truly an occasion to remember. 223 Twin Dolphin Dr. Redwood City 650·598·9000 1·800·SOFITEL
SOFITEL.COM
Susan CJ Laird - Portfolio page 9 of 20
Advertisements
cj Brand: Novotel Hotels Magazine Advertisements
On novotel.com, with kids stay free*.
AccommodAtion And breAkfAst free for 2 children under the Age of 161. With novotel, special attentions for your children: welcome gifts, baby equipment, balanced menus, gardens and swimming pool2.
(1) Accomodation and breakfast taking in family free for two children under the age of 16 sharing the room with their parents or grandparents. (2) Where available
Montréal Centre • Montréal Aéroport • Ottawa • Toronto Centre Toronto Mississauga Centre • Toronto North York • Toronto Vaughan Centre (coming soon)
Susan CJ Laird - Portfolio page 10 of 20
Advertisements
Brand: Novotel Hotels Magazine Advertisement
cj novotel.com 800 NOVOTEL
Located in the heart of Ottawa’s historic byward market. Withing walking distance to Ottawa’s major attractions.
Novotel Ottawa
613.230.3033 novotel.ottawa@accor.com
Designed for natural living
Brand: Accor Hotels Conference Program Advertisement
Accor North America is a Proud Patron of the NYU International Hospitality Industry Investment Conference Accor North America operates more than 1,100 upscale and economy properties in the U.S., Canada and Mexico, including nationwide economy leader Motel 6, Studio 6, Ibis, Novotel and Sofitel Luxury Hotels. For more information, visit www.accor-na.com.
Susan CJ Laird - Portfolio page 11 of 20
Advertisements
cj Brand: Motel 6 Sports Ad
MOTEL
PROUD TO BE A PART OF THE GAME. Official Lodging Partner of Pop Warner Mention CP560217 when making your reservations to receive the Pop Warner savings.
TM
motel6.com • 800 4Motel6
Brand: Motel 6 Sports Ad
Susan CJ Laird - Portfolio page 12 of 20
cj FDS Select
ct 2020 Seleco r Group from The De
Light Dimensions
Custom Designs
3D Ornament Size Item #
Description
Height
Width
Weight (lbs)
# of Lights
98-600-3DORN-WW-LG
Large 3D Ornament with Gold Frame
9.84’
8.4’
103
1520
98-600-3DORN-WW-MED
Medium 3D Ornament with Gold Frame
6.4’
5.4’
84
1000
Concept. Design. Reality. This is how our design team can help you take your clients’ ideas and make them a reality. Our Light Dimensions Custom Design program offers one-of-a-kind pieces designed specifically to your client. You are only limited by your imagination!
This product is also available in Silver with Cool White lights.
3D Candle
m
Size Height
Width
Weight (lbs)
Large 3D Candle with Gold Frame
9.8’
2.2’
48.5
800
Medium 3D Candle with Gold Frame
6.6’
1.5’
33
400
Item #
Description
98-750-3DCANDLE-WW-LG 98-750-3DCANDLE-WW-MED
# of Lights
This product is also available in Silver with Cool White lights.
VERSIO
A
VA
2
N
2D
7-2262
L
E
ATIONS
Catalogs/Brochures/Programs
IL A B
Imagination
Susan CJ Laird - Portfolio page 13 of 20
cj
Catalogs/Brochures/Programs
Brand: Barcana Holiday Decor & Lighting Catalog
https://barcana.com/holiday-decor-catalog/
Susan CJ Laird - Portfolio page 14 of 20
Catalogs/Brochures/Programs
cj
Brand: Zales Jewelers Wedding Party Mailer
Brand: Peoples Jewellers Card Anniversary Brochure - CRM
Susan CJ Laird - Portfolio page 15 of 20
cj
Catalogs/Brochures/Programs
Brand: Sofitel Luxury Hotels Spa Brochure NanoSpa Immersion Therapy
LeSpa bath services
Luxury Meets Nanotechnology at LeSpa at Sofitel LA. Introducing NanoSpa.
Like an oasis within an oasis, a LeSpa Bath is a wonderful complement to the other treatments you select. Exclusive to LeSpa, our baths are offered in our hotel suites or LeSpa Suites.
A featured therapy in Japan’s most exclusive spas, NanoSpa lavishes your body with millions of oxygen-rich nanobubbles that penetrate deep beneath the skin’s surface to restore your skin to its natural radiance. A luxurious treat that you’ll want to enjoy again and again, it reverses the aging process, removes pore-clogging debris, softens and hydrates your skin, and stokes your metabolism. Make NanoSpa a part of your beauty, anti-aging and weight loss ritual! More effective with multiple treatments. Single NanoSpa Immersion - $130 Series of Six NanoSpa Immersions - $600 1 Hour Service – 30 Minute Immersion and 30 Minute LeSpa Suite Time
Ultimate Immersion Take your NanoSpa treatment to the next level with this superior service. After you have relaxed in our VIP Spa Suite, your skin will be prepared for your immersion therapy with a full body dry brushing, helping you to absorb the maximum benefits of the oxygen rich water. Following your half hour soak, our ultra rich botanical balm will be luxuriously applied from head to toe. 90 Minutes - $180 Includes Immersion, Treatment, and 30 Minute LeSpa Suite Time
liquid gold Plunge into an El Dorado of essential oils and golden tones. You’ll emerge silky, radiant and refreshed. 30 minutes – $75
liquid pearls Indulge your body and soul with a luxurious milk bath. Complemented by scents of the South Seas, this shimmering bath will smooth and silken the skin. 30 minutes – $75
liquid diamonds Always a girl’s best friend, shimmering sea salts and essential oils purify and polish the body in this decadent bath. 30 minutes – $75
liquid eden This heavenly tub of flower petals and essential oils will take you away—and bring you back to a relaxed, beautiful you. 30 minutes – $75
liquid romance This milk bath with scents of neroli, jasmine and sandalwood is the recipe for one thousand and one nights of romance. 30 minutes – $75
nirvana is waiting. are you ready?
Brand: Novotel Hotels Food & Beverage Brochure
Le Bar
Bienvenue
au Sofitel
Lafayette Square Washington DC—home to some
Life is for celebrating . . .
Come join us tonight!
of the Capital City’s most memorable food and wine. While you’re here, treat yourself to a fresh, contemporary twist on French bistro cuisine in the ICI Urban Bistro. Feel like a cocktail and something
ICI Urban Bistro
light? Unwind in the relaxed sophistication of Le Bar.
Brand: Novotel Hotels Pet Brochure Le RégLement pouR Les AnimAux De compagnie chez novotel au canaDa et aux États-unis
FAites une RéseRvAtion
Dès maintenant pour votre prochain sÉjour avec votre animal De compagnie
• Merci de déclarer votre animal à votre arrivée dans notre hôtel auprès de la réception. • Chiens et chats sont les bienvenus dans la limite de deux animaux par chambre. • Par égard pour tous nos clients, les animaux de compagnie doivent être tenus en laisse en permanence. Si vous quittez votre chambre, merci de mettre à la poignée de votre porte la pancarte “Ne pas déranger”. Notre personnel n’est pas autorisé à nettoyer une chambre dans laquelle se trouve un animal non supervisé pour des raisons évidentes de sécurité.
novoteL WeLComes pets
• Lorsque vous êtes à l’extérieur de votre chambre, merci de garder votre animal de compagnie en laisse et supervisé en permanence. • En considération de nos clients, merci de nettoyer à la suite de votre animal lorsque vous le promenez dans nos espaces publics extérieurs. • Les animaux ne sont pas autorisés dans les lieux où de la nourriture est servie, ou dans les espaces de détente comme la piscine ou le centre de remise en forme, à l’exception des animaux de service qui sont les bienvenus partout dans l’hôtel.
Susan CJ Laird - Portfolio page 16 of 20
novotel.com Montréal Aéroport • Montréal Centre • Ottawa Toronto Airport • Toronto Centre Toronto Mississauga Centre Toronto North York• New York - Times Square 800 novotel
novotel.com
accorhotels.com
8 locations in north america
pet stays free
pet welcome kit
cj
Catalogs/Brochures/Programs
Brand: Motel 6 Brochure given to potential franchise partners
The Phoenix Prototype Reinventing Economy Lodging The all new Motel 6 features modern styling and functionality with an all new exterior, a spacious lobby, 24-hour food and beverage marketplace and a fresh, clean, modernized style. Newly-designed rooms with comfortable and contemporary furnishings, wood-effect flooring, 32” flat screen TVs and stylish bathrooms are compact and easy to maintain. And our new design features advanced energy efficiencies for reduced energy costs.
curved shower ROD
Start Here
2'-10" AFF
While we understand the needs of each property renovation may vary, we take pride in knowing we have high quality solutions that will ensure all renovations will be completed in a timely and economical manner. Review our renovation process by following the wheel and note all of the services we provide along the way.
M6 CLOSET & HANGER
33 21"
M6 NS
26"
M6 MIRROR W/SHELF M6 BOOTH BASE
M6 CLOSET & HANGER
TYPE A _ SINGLE ROOM
29 21"
M6 LUGGAGE RACK
M6 LUGGAGE RACK
AFF 6'-0"
5'-6" AFF
M6 36"X36" TABLE
• Stay on schedule • Hitting your target opening dates • Financial arrangement completed
6"
TV PANEL
78"
M6 PLATFORM BED
6'-6"
Buying: Full Service Purchasing • Within budget • Timely and accurate • Verify all orders • Extreme value for everyone
Commitment: Meeting your contract dates
center of ns
6'-3" laminate
2'-10"
With customer expectations rising, our new designs are sure to please. Take the first step by joining the team with confidence. Our Franchise Renovation team will provide valuable support to you as your location becomes the first choice for all budget conscience travelers in your area.
4'-6"
M6 PLATFORM BED
LONG TV PANEL
• Coaching and sample rooms • Real time problem resolution • Diagnostic and predictive analysis • Coordination of materials delivered
tel
M6 NS
Field Services: Technical expertise and Oversight
vinyl
M6 BOOTH BASE
vinyl
M6 BOOTH BASE & M6 36"x36" table
• The Easy Way: understanding the steps • Making plans for success • Reliable and predictable • Existing conditions analytics • The “how” we do it
2'-8" AFF
outlet/ switch high
NEW M6 TOWEL BAR
4'-1112"
Quality favors the prepared room Making the most of our investment It’s not what we did, but how we did Feedback
NEW M6 TOWEL CUBBY
NEW M6 TOWEL BAR
AFF 6'-0"
• • • •
Planning: We’ll help you get started 6'-4" AFF
Validation: How did we do?
M6 CLOSET & HANGER
The Renovation Process
Brand: Motel 6 Guide for franchise partners explaining the renovation process Tri-fold, center wheel spins
A1.1
Meticulous attention to light, functionality, and aesthetics are part of the planning aspects that we pay close attention to when reviewing and delivering our services to you. Let our established procedures and knowledge help you achieve our common goals. The above drawings are examples of the deliverables that our services team will provide, a unique and innovative experience for our franchise partners.
Susan CJ Laird - Portfolio page 17 of 20
Catalogs/Brochures/Programs
cj
Brand: Motel 6 Press Kit
Motel 6 Brand Facts
Chief Executive Officer Chief Operating Officer / President Chief Financial Officer EVP Franchise & Procurement Sr. Vice President - Franchise Network Locations
Oliver Poirot Jim Amorosia Didier Bosc Bernard Rudler Dean Savas 1,100
Geography: With 1,100 locations throughout the United States and Canada, you’ll find a conveniently located Motel 6 almost anywhere you travel. We’ve recently added new properties in Memphis, Baltimore, Santa Fe and other great destinations. History of Motel 6: In 1962, Motel 6 developed a unique concept where travelers could find consistent, quality economy lodging at the lowest price of any national brand. The price of the original Motel 6 room was $6 (as reflected in the brand name), emphasizing the low-price concept. In 1990, Motel 6 was acquired by an investor group led by Accor. Motel 6 is now the largest company-owned and operated economy lodging chain in the United States.
Brand: Motel 6 Conversion guide to help franchise partners convert their properties to Motel 6.
The Phoenix Prototype
When converting to Motel 6 we provide you with ongoing assistance to make sure the finished product has a contemporary look and is cost effective. As an owner-operator we realize every property is different. We evaluate each property’s renovation requirements individually and provide ongoing personalized renovation assistance.
Reinventing economy lodging.
The all new Motel 6 - modern styling and functionality still the lowest price of any national chain.
IDENTITÉ
PANTON E
N dossier : 2006267E Date : 13/02/07
The Motel 6 Phoenix Protoype implements an all new exterior, spacious lobby, a 24-hour food and beverage marketplace and a fresh, clean modernized style, both inside and out.
N: Validation DA/DC
ACCOR
Validation Client
Newly designed rooms with comfortable and contemporary furnishings, wood-effect flooring, 32”
Typical flat screen TVs and stylish bathrooms are compact and Conversion easy to maintain. And our new design features advanced energyPlans efficiences for reduced energy costs. Room When building the Motel 6 Phoenix Prototype, our flexible design lets
Lowest Price of Any National ChainTM
you configure your property in a shape that conforms to your site. Our prototype is designed with construction costs and profitable operations in mind. Whether you build a prototype or convert an existing hotel, we will help you design your future with Motel 6.
Prototype Room Plans
Prototype Building Elevations Franchise with the World’s Largest Owner-Operator of Economy Hotels offer youyou assistance fromworking the timerelationship you start planning your propertyoperator. until youIn fact, over With AccorOur youfee-based get more services than a franchise, get a strong with an experienced open the door.would recommend us to other trusted entrepreneurs. As an owner operator, Accor understands the 98% of our franchisees importance of ongoing support and is dedicated to bringing you personal service, ongoing training, marketing and advertising Design Construction Weand provide prototypical flexible layouts and sizes,operator preliminary support. With twelve&major hotel brands over 4,100 hotels drawings worldwide,for Accor is the largest owner of hotels in the sketchesexperience. and construction support. We workthe with you, yourofarchitects and your contractors to to make world withsite unparalleled At Accor we understand importance your investment and what you need thatCall every complete project on time and specifications. your hotel ensure a success. us effort today is formade moreto details aboutyour building or renovating yourwithin own Motel 6. 1-888-842-2942 • motel6.com • accor-na.com Training We offer comprehensive franchise training prior to opening and throughout the life of your franchise. © 2010 All rights reserved. Accor Franchising North America, LLC. 4001 International Parkway, Carrollton, Texas 75007. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. 4/10
Susan CJ Laird - Portfolio page 18 of 20
Become an American Icon At Motel 6, our commitment to guests is the same as the day we opened: no frills, just a clean comfortable room at the lowest price of any national chain. Your Motel 6 property will enjoy immediate recognition with a name famous for creating the concept of economy lodging more than 45 years ago. Of course, we have changed with the times. Our contemporary prototype design includes interior corridors, wireless internet access, and unique, modern decor - an all new look, but the same low price. And, we’re with you all the way.
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00
18
31
43
100
83
00
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CRM Panels & Inserts
cj
Brand: Zales & Gordon’s Jewelers Statement Inserts
Brand: Peoples Jewellers & Mappins Statement Inserts
Susan CJ Laird - Portfolio page 19 of 20
Store Signage
cj Brand: Zales/Peoples/Mappins/Gordon’s/Zales Outlet Counter Cards
LIMITED TIME OFFER!
2998
$
Will Be $99
Lab-created white sapphire in motion pendant in sterling silver. While quantities last.
FOUR DAYS ONLY: SEPTEMBER 18-21 Prices shown reflect additional savings. Cannot be combined with any other offer or coupon. Intermediate markdowns may have been taken. Merchandise enlarged to show detail and may not always be exactly as pictured. Typographic errors subject to correction. While quantities last. See Jewelry Consultant for details.
C-ZO-CC03-15
Brand: Zales/Peoples/Mappins/Gordon’s/Zales Outlet Store Front Signs
Susan CJ Laird - Portfolio page 20 of 20
cj
Programs/Convention Motel 6 50th Anniversary Convention
Event Program
wElcomE To laS vEgaS
wElcomE To laS vEgaS
ENTERTaINmENT oPTIoNS
BUSINESS ETIQUETTE We hope your experience at the Motel 6 and Studio 6 2012 Convention and Motel 6 50th Anniversary Celebration is positive and rewarding. Over the next few days, we encourage you to get involved, exchange ideas, thoughts and business cards with as many people as possible. Be on time for all sessions, engage in discussions and ask questions – you are certain to receive valuable information to share with your team.
Finally, as you enjoy the planned events and the many attractions in Las Vegas, remember that you are representing Motel 6 and Studio 6. By exercising common sense and displaying professional behavior at all times, you can positively represent our brand’s legacy and the bright future ahead.
caSUal DININg oPTIoNS On Tuesday night, October 2nd, you will have a free evening. Below are some casual dining options in, and near, the MGM Grand:
After dinner, enjoy some of the local entertainment for little or no cost. Bellagio Fountains - FREE More than a thousand fountains at the Bellagio dance to music ranging from Pavarotti to Sinatra. Treasure Island Sirens of TI Show - FREE Sexy sirens battle a band of renegade male pirates in Siren’s Cove. Experience music, energy, dance, temptation, danger, excitement, sensuality & seduction. Imperial Palace Automobile Collections - $8.95 The World’s Largest Classic Car Showroom! The Auto Collections at the Imperial Palace is the auto enthusiast’s dream. Featuring 250 classic cars that span more than a century, every single one is available for purchase - from a mere $20,000 to pricey $3 million.
MOTEL 6/STUDIO 6 SCHEDULE
FRANCHISE SCHEDULE
MGM Stage Deli - $10/person average – The Stage Deli serves mouth-watering pastrami, corned beef, turkey and brisket sandwiches, plus New York deli classics like matzo ball soup, kosher hot dogs, lox and bagels. WEDNESDAY, OCTOBER 3RD crafted from ‘wichcraft - $10-15/person average – Sink your teeth into sandwiches artisanal breads, slow-roasted meats,Sseasonal and premium 7:00 AM -produce 8:30 AM Breakfast cheeses. 9:00 AM - 9:45 AM Training Tropicana South Beach Food Court - $10/person average –GROUP When itI comes to Las VegasThrough dining, Driving Revenue choice is everything. Whether it’s a scoop, a slice or a sip,E-Distribution you’ll find an array and Salesof eateries designed to cater to your every craving. Offering pizza, burgers, deli and GROUP 2 Pricing Strategy Mexican cuisine options. GROUP 3
2012 MOTEL 6/STUDIO 6 CONVENTION
Best Practices
GROUP 4 Using Medallia to Drive Performance Hooters Casino Mad Onion - $10/person average – The Mad Onion Fine5Food & Spirits takes roundGROUP Utilizing Smith Travel as a Resource the-clock dining to delectable new levels. Looking for a meal that won’t break the 6 FOLS Administration and Pricing budget? Try their $9.95 prime rib that’s availableGROUP 24/7. Everything on our menu - 10:45 AM$9.99. Training is priced just right - starting at $4.99,10:00 with AM nothing over GROUP I
Pricing Strategy
New York-New York GROUP 2 Best Practices NYP - $10-15/person average – Get your slice on at New York Pizzeria! At NYP, the GROUP 3 Using Medallia to Drive Performance slices are cut big from each and every 18” gourmet signature pizza oven-baked to perfection. GROUP 4 Utilizing Smith Travel as a Resource Village Eateries - $10/person average – Stroll through street-lit, treeGROUPa5brownstone, FOLS Administration and Pricing lined Greenwich Village and experience sidewalk dining in all its charming glory! GROUP 6 Driving Revenue Through Serving juicy quarter-pound burgers, Philly steaks, Sirrico’s Pizza, Ben & Jerry’s ice E-Distribution and Sales cream, espresso, fresh fruit drinks, and more.
OCTOBER 2012 MGM GRAND, LAS VEGAS
11:00 AM - 11:45 AM
Fremont Experience - FREE The Fremont Street Experience will have you dancing TUESDAY, OCTOBER 2NDsound system. in the street with its $70 million light canopy and 540,000-watt Room 101
Mirage
Room 204 Volcano - FREE
2:00 PM
Registration
2:00 PM -
5:30 PM
General Session and Drum Café
new audio/visual spectacle.
Room 106
Room 104 Venetian
7:00 AM - 8:30 AM
Breakfast
12:00 PM - 1:30 PM Lunch Room 201 New York-New York 1:30 PM 2:15 PM Training Roller Coaster – $14 The Roller Coaster will lift you up 203 feet, drop you down 144 Room 109 GROUP I experience Benefits 101 feet and leave you coasting at 67 mph. This Las Vegas ride simulates a jet Room 106 fighter’s barrel roll while taking you on the famous “heartline” twist. 101 GROUP 2 Benefits Room 104 GROUP 3 Fostering Career Development GROUP 4
Room 101
GROUP 5
Training Best Practices
Room 201
Using Medallia to Drive Performance
Room 109
Utilizing Smith Travel as a Resource
Room 106
Grand Ballroom Foyer Grand Ballroom Grand Ballroom Foyer
WEDNESDAY, OCTOBER 3RD
8:30ride AM reveals - 12:00 all PMthe charm, OZ Training - Generaland Managers Gondola Ride - $16 A relaxing gondola excitement OZ Too Training passion that is Venice.
Room 204
GROUP 2
GROUP 6 2:30 PM -
3:15 PM GROUP I
Fostering Career Development Technical Services Technical Services
Grand Ballroom Grand Ballroom Vista Ballroom 208-210 Grand Ballroom Room 101 Room 104 Room 201 Room 204 Room 106 Room 109
Training Fostering Career Development
Room 104
GROUP 2
GROUP 5
Driving Revenue Through E-Distribution and Sales
Room 101
GROUP 4
Technical Services
Room 109
Pricing Strategy
Room 204
GROUP 5
Benefits 101
Room 101
Lunch
Grand Ballroom
GROUP 6
Benefits 101
Room 104
1:30 PM
FOLS Administration and Pricing
GROUP 3
Fostering Career Development
Room 201
GROUP 6 1:00 PM - 4:00 PM
Technical Services
Room 204 Room 106
Trade Show
Grand Ballroom
1:30 PM -
5:30 PM
Experts @ 6
Vista Ballroom 206-208
GROUP I
Technical Services
7:30 PM -
8:00 PM
50th Anniversary Reception
Marquee Patio
GROUP 2
Technical Services
50th Anniversary Gala Dinner
Marquee Ballroom
GROUP 3
Benefits 101
Room 101
GROUP 4
Benefits 101
Room 104
Thank you for attending the 2012 Motel 6/Studio 6 Convention
SMITH
7:00 AM -
Known the world over for its iconic Strip-front feature, The Mirage
5:30 Dead PM - drummer 6:30 PM Mickey Welcome Reception Room 201 has joined forces with legendary Grateful Hart, Indian tabla sensation Zakir Hussain and Fountains of Bellagio design firm WET, to create an allRoom 109
GROUP 3
8:00 PM - 10:30 PM
JOHN
CONFERENCE CENTER
Grand Ballroom Fremont
GROUP I
GROUP 4
12:00 PM -
Caesar’s Palace Forum Shops - FREE The Forum Shops at Caesar’s Palace is Las Vegas’ premier retail, dining and entertainment destination, featuring more than 160 boutiques & shops, magical statues and ornate ALL fountains. EVENTS TAKE PLACE AT THE MGM GRAND
3:30 PM -
4:15 PM
Training Room 106 Room 109
GROUP 5
Fostering Career Development
Room 201
GROUP 6
Fostering Career Development
Room 204
Name Badge
MOTEL 6 LOS ANGELES
50 YEARS AND THE LIGHT’S STILL ON.
THE LIGHT’S STILL ON.
Powerpoint Presentation Email Invitation
Susan CJ Laird - Portfolio page 21 of 20
cj Brand: Barcana eBlasts
Susan CJ Laird - Portfolio page 22 of 20
Digital Assets
Digital Assets
cj
Brand: Motel 6 Third Party and Motel6.com web banners
Susan CJ Laird - Portfolio page 23 of 20
cj Brand: Soitel Luxury Brands Novotel Hotels Third Party and sofitel.com web banners
Brand: Motel 6 Email communications
Susan CJ Laird - Portfolio page 24 of 20
DIgital Assets
Websites
cj
Brand: Novotel Hotels Website for employee training
Brand: Novotel Hotels Website for General Manager training 6 7 4
3
5
1 2
Toma un curso 1. Busca cursos de capacitación disponibles en la sección “Mi capacitación”. 2. Para iniciar un curso oprime el botón “Iniciar”. 3. Busca el grado de avance de tu curso oprimiendo el botón “estatus”.
Aprende tus funciones actuales futuros
Enlaces útiles 4. La sección “Buscar capacitación” te permite buscar en el catálogo de cursos. 5. Busca materiales útiles en la sección “banco de datos” 6. Encuentra textos de ayuda del sitio en la barra de búsqueda
Crece
en tu puesto actual
Herramientas gerenciales 7. Revisa la sección “Enlaces rápidos para gerentes” donde podrás ver la capacitación de tu equipo, elaborar reportes y ver el tablero de control de actividades de capacitación de tu equipo.
Desarróllate
para desempeñar cargos
Susan CJ Laird - Portfolio page 25 of 20
cj Brand: Sofitel Luxury Hotels Brand website
Brand: Ibis Hotels Brand website
Susan CJ Laird - Portfolio page 26 of 20
Websites
Miscellaneous
cj
Brand: Sofitel Luxury Hotels Food & Beverage Advertisements
California-inspired French cuisine in a contemporary atmosphere. 223 Twin Dolphin Drive - Redwood City, CA 94065 • Phone: (650) 508 7126 • Fax: (650) 598 0459 @SofitelSanFrancisco •
@SofitelSF • www.sofitelsfdining.com
liquid chef competition june 18th 5-8pm
Do you fancy yourself a connoisseur of fine, fresh cocktails? Join us at bay bar on Thursday, June 18 for our “Liquid Chef” competition; with KISS FM and KKSF Radio, bay bar will be transformed into the ultimate cocktail lounge as Michael Erickson leads Peninsula bartenders and amateurs into the competition of temptation. For more information contact Julien at julien.labays@accor.com.
223 Twin Dolphin Dr. 650.598.9000
Susan CJ Laird - Portfolio page 27 of 20
Miscellaneous
cj Brand: Sofitel Luxury Hotels Postcard Advertisements Executive 30 Minute Lunch 4-courses served on the same plate
Soup Selection Signature Appetizer Main Course Mini Pastries $17*
Gaby Restaurant and Bar Daily 12:00pm - 2:30pm More information on www. gabynyrestaurant.com Great food and service without compromising business schedules
Romance210x105_FR+GB_FR+GB 04/01/12 15:12 Page1
Romance
MAGNIFIQUE
Susan CJ Laird - Portfolio page 28 of 20
Miscellaneous
cj
Brand: Novotel Hotels Children’s Placemat
Brand: Sofitel Luxury Hotels Children’s Placemat
Bon appétit avec Le Petit Prince Bon appétit with Le Petit Prince
Labyrinthe Maze
Jeu n°1: retrouve les sept erreurs
Jeu n°2 : La nuit que trouve t-on dans le ciel ? Game 2: At night, what do we find in the sky ?
stars
la lune moon
des nuages clouds
le soleil sun
des hiboux owls
Answers: Game1 : double reverse on the sleeves, a star less on the shoulder, no collar, belt buckle, square sword, short cape, low boots. / Game 2: moon and stars
des étoiles
Le Petit Prince TM © Succession Antoine de Saint-Exupéry 2011. Retrouvez d’autres jeux avec le Petit Prince sur www.lepetitprince.com/jeux
Game 1 : spot seven differences
Susan CJ Laird - Portfolio page 29 of 20
Réponses : Jeu n°1 : double revers aux manches, une étoile en moins sur l’épaule, pas de col, une boucle à la ceinture, épée carrée, cape courte, bottes basses. / Jeu n°2 : des étoiles et la lune
Miscellaneous
cj Brand: G6 Hospitality Posters
STEP
1
SAFETY/SECURITY
MEDIA/PRESS
STEP
800.392.6677
888.242.7980
2
WH EN D O I USE TH E SAFETY/ SECU RITY H OTLI N E?
WH EN D O I USE TH E M ED IA / PRESS H OTLI N E?
To report any safety and security issues, such as crime, property damage and/or shut down, guest injury or fatality, or any other issues threatening safet or operations.
•
Be • • • •
prepared with the following information: A short description of what has occured (a fire, a robbery, etc.) Your name, property location name and property number Telephone number where you can be reached Whether media are on-site as a result of a safety/security issue
A representative from the safety/security hotline will provide you with a case number and forward the information you provide to the appropriate channels for immediate attention.
• •
When the press are on-site requesting an interview, asking to film or photograph the property, or seeking any information When the press wants you to comment on an occurance When the media wants to speak with a company spokesperson
If media is on property, a representative from the Public Relations Departmenet will contact you immediately. If an interview is requested, a representative from the media/press hotline will forward the information you provide to a company spokesperson to ensure a speedy response time to press inquiries.
SEGURIDAD
PASO
1
PRENSA
PASO
2
800.392.6677
888.242.7980
¿CUAN D O USO LA LÍ N EA D E SEG U RI DAD?
¿CUAN D O USO LA LÍ N EA D E PRENSA?
Para reportar cualquier caso de seguridad como un crimen, daño a la propiedad, fatalidad o herida de un huésped o cualquier otro problema de seguridad.
•
Esté preparado con la siguiente información: • Una descripción breve de lo que ha ocurrido (un fuego, robo, etc.) • Su nombre, la localidad de su propiedad y el numero de la propiedad • Número de teléfono donde se puede encontrar • Si se encuentra un miembro de la prensa en la propiedad a resulto del caso de seguridad
• •
Cuando un miembro de la prensa se encuentre en la propiedad solicitando una entrevista, tratando de filmar o fotografiar a la propiedad o solicitando cualquier otra clase de información Cuando un miembro de la prensa le pida un comentario sobre el caso de seguridad Cuando un miembro de la prensa le pida hablar con un representante de la compañía
December 10-14
Si un miembro de la prensa se encuentra en su propiedad, un representante del departamento de relaciones públicas le llamara inmediatamente. Si se ha solicitado una entrevista, un representante de la línea de prensa mandara su información a un representante del departamento de relaciones públicas para asegurar una respuesta rápida a cualquier pregunta de la prensa.
GUEST
?S
GUEST RELATIONS
800.557.3435
WHEN DO I USE THE GUEST RELATIONS HOTLINE? You should make every effort to resolve guest issues at the property. If you are unable to do so at the property level, either contact your Area Manager, in private, to help resolve the issue or refer guests to the guest relations hotline.
?
S del HUÉSPED
RELACIONES DE HUÉSPED
800.557.3435
¿CUANDO USO LA LINEA DE RELACIONES DE HUESPED? Debe tratar de resolver asuntos de sus huéspedes en su propiedad. Si no es posible resolver el caso al nivel de la propiedad, llame a su gerente de área en privado para resolver el caso o puede referir al huésped a la línea de relaciones de huésped.
HOTLINE NUMBERS AVAILABLE 24 HOURS
Ronald McDonald House Charities® Drive
LÍNEAS DIRECTAS DISPONIBLES A LAS 24 HORAS
Schedule of Events Monday, Dec. 10
Payroll Deduction Campaign Kickoff
• Donate to RMHC with a one-time donation or take a little out of each paycheck in 2013.
Tuesday, Dec. 11
Holiday Sweater Day and Contest
• Dig through your closet, raid your grandma’s attic or create your own festive holiday wear! • Team members vote with loose change for their favorites - all proceeds to RMHC • Prizes for Best Homemade, Most Whimsical, Most Outrageous, Team and People’s Choice
Wednesday, Dec. 12
Silent Auction in the University Rooms from 11am - 2pm
• Bid on fabulous items and experiences such as golfing with Jim and Jeff, boxing with Sergio, movie tickets, artwork, furniture and department baskets. • Payment can be cash or check - all proceeds to RMHC • Check presentation and Ronald McDonald appearance at 3:30pm
Thursday, Dec. 13
Pop Tab Collection and Volunteering at Ronald McDonald House Dallas
• Do you have a cup, jar, bowl or drawer full of pop tabs saved? Today’s the day to bring them to the lobby. A group of volunteers will deliver them to Ronald McDonald House Dallas for recycling. • Volunteering for Bingo Night at Ronald McDonald House Dallas – 7-8:30pm
Friday, Dec. 14
Bake Sale in University A from 11am - 2pm
• Treat yourself to some delicious homemade goodies • Sweater contest winners announced
To donate, volunteer or get more information, contact: G6 Communications Department
What We can do for you F r e e o F c h ar g e rack cards rack cards are a great way to advertise your property. these cards can be used in your lobby, at local Welcome centers and Visitor’s Bureaus. you can take them on sales blitz’s as a leave behind. you can put them at sports and entertainment venues, educational institutions and hospitals in your area. there is no coSt to you for the design work on the rack cards. We will go through a proofing process until you are happy with the card. We can then send it to our printer or forward the print files to a printer of your choice. Just contact us and More in your room, less on your bill™
we will be happy to send you the order form and
East Brunswick
pricing from our printer.
New Jersey
East Brunswick New Jersey
contact us today to take advantage of this great selling tool!
Extend Your Stay, Not Your Budget® When you need comfortable, yet affordable lodging for extended stays, Studio 6 provides a real value. You get more in your room, not on your bill and there are no hidden charges. E NJoY th ESE AM E N iti ES:
• Low weekly rates • All dishes, cookware and utensils provided • Refrigerator and stove top • Microwave and coffee maker • Guest laundry facilities • Radio/alarm clock • WiFi* • Pets welcome* * nominal fee
staystudio6.com •
244 Rte 18 East Brunswick, NJ 08816 732-238-3330 From New Jersey Turnpike, take Exit 9 to SR 18, go south 1 mile. Follow signs for Edgeboro Road, turn right. Stay left through traffic signal across SR 18.
Convenient To: Rutgers University, Princeton University, Johnson & Johnson, Squibb Pharmaceutical, Meadowland Sports Complex, New York City, Newark International Airport
888-897-0202 staystudio6.com •
graphics@g6hospitality.com
Susan CJ Laird - Portfolio page 30 of 20
888-897-0202
Miscellaneous
cj
Brand: Motel 6 Flyers
GROUPS & SPECIAL SERVICES 5151 Blocks Booked in 2012 33% Block Conversion $5.8 Million in Revenue
Hours of Operation Monday - Friday 8am - 8pm EST Saturday 12 - 6pm EST
Brand: Motel 6 Lobby Poster
Problem: Making a guest wait while we try to contact you for approval can result in lost revenue. Solution: Take advantage of the Groups Department to avoid losing revenue and keep your front desk staff focused on guests checking in. Group Control: Contact Groups Department with your guidelines for group bookings. Program Features: • Reserve the group for your property. • E-mail confirmation letter to the guest and to the property. • Handle all communications to guest with regard to your group guidelines. • Reminder call to property when group is arriving. Special Event: • You tell us the rates and all policies for events in your area • Set up the special event. • Book guest reservations. • E-mail confirmation letters. Program Benefits • Consistency and quality in groups and special events booking by our professional group agents. • One stop shopping, book groups at multiple locations in one call. • We’re your partner, contact us about group questions. • No additional cost to you! Use ALL our services 100% free of charge! Contact Information 1-800-Light On (800-544-4866) or groupsales@motel6.com Cindy Wojcik—Supervisor of Groups and Special Services 1-614-601-4086 or cwojcik@g6hospitality.com
Morning Café.
Orange juice, scones, muffins, milk, egg sandwiches and more in our vending area
Brand: Motel 6/ Studio 6 Directories
Property Listings
Extend Your Stay, Not Your Budget®
staystudio6.com
888-897-0202 Susan CJ Laird - Portfolio page 31 of 20
Logos
cj Mick’s Mix Radio Listen 2 Reason
CE
E
E
X
CIPLES IN
OF
PR
MICK’S MIX RADIO Listen 2 Reason
LLEN
C
J
ester
Susan CJ Laird - Portfolio page 32 of 20
DESIGNS
M
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