www.frameboxx.in
ISSUE 1 . DECEMBER 2007
Frameboxx Animation | Visual Effects Launched
“Frameboxx will rule” 1 1 2 2 3 4
Frameboxx launched in Chandigarh Already 11 & growing!
Experts Speak
Hello frameboxx
Let’s do it!
XX factor
“Frameboxx will rule” said its cofounder and director Mr Naveen Gupta, as he along with his cofounderand director Mr Rajesh Turakhia formallylaunched their newest baby, Frameboxx at the launch bash in Hotel Taj Chandigarh, on 8th of December. Seven years back when I started the former brand, I was nervous, said Rajesh Turakhia, “but now with more than 100 talented people like you with me in this new venture, I am confident that we shall make ti a great brand.” The ‘city beautiful’ was painted yellow with uniquely stylised logo greeted the commuters on every round-about of the city roads. And equally excited were 120 plus faculty and staff members of 11 centres from across the country who flew in to join in the celebrations. To support the new brand, a team of internationally-known animation studios and production houses were also represented in the celebrations, including Mr Yunus
the students’ work, and I remarked that indeed the revolution in animation education has started since that showed that how, both Naveen and Rajesh, understood the intricacies of the animation business and were able to train students who squarely met the industry needs.” “I am sure now Frameboxx is going to redefine animation education in the country,” added Arun, “and this is the change in the animation industry we are looking forward to at the moment.”
Bukhari (Art.Ery Animation), Mr. Nicholas Camecho(Zoo Group India), Mr. C.B. Arun Kumar of Pixion, Mr. Rohit Vaid of Contiloe Films, and Mr. Sesha Prasad of Rhythm and Hues. “Our industry is proud of both Naveen and Rajesh,” said Mr. Yunus Bukhari. “The success of any such venture in our industry depends on
Already 11 and growing!
the intelligence and creativity of the people involved which both Naveen and Rajesh have in abundance, who will make Frameboxx a great success.” C.B. Arun Kumar of Pixion speaking on the occasion recalled his first visit to Chandigarh as a judge for the animation competition and was surprised to see the quality of
Sesha Prasad of Rhythm and Hues complimenting the entire team of Frameboxx for showing their solidarity with Naveen and Rajesh which would make this brand a success. “Both Naveen and Rajesh are brand builders and visionaries who know how to work with people which can be seen here with the trust and credibility they enjoy from the people like you,” remarked Anand Gurnani, CEO and Managing Editor of Animation Xpress.com.
Frameboxx is not a mere brand...but a mission to deliver excellence at every step.
10 more centres in next 3 months! Frameboxx has the unique distinction of starting this new educational venture simultaneously from 11 centres in the country. Frameboxx promoters have invested in 11 centres including 7 in Delhi & NCR, 2 in Bangalore, and one each in Chandigarh and Ludhiana, for a simultaneous launch. Another 10 centres would be in place in next three months, at Mumbai, Pune, Hyderabad, Indore, etc., said Rajesh Turakhia These would be company owned centres and after that the franchise model shall be adopted, informed Rajesh speaking to the media at the press conference.
In a year’s time we shall be able to have pan-India presence with about 50 centres and at least 10 overseas, added Naveen Gupta. And even before the day was over and the evening launch party was on, the deal for two overseas centres of Frameboxx were in place, one each in Colombo and Kathmandu. “We are overwhelmed by the support and trust bestowed in us by our business partners and do assure that together we shall make Frameboxx a strong brand in the field of animation,” added Naveen Gupta.
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Experts Speak Virtual animation to revolutionise education
Hello Frameboxxers!
Yunus Bukhari Art.Ery Animation Thirteen-fourteen years ago we could not find the right talent for our animation projects, but gradually the situation has changed and we are able to get the best animators from our young population. The revolution in digital technology however has yet to take routes in the country since there is so much work to be done in the fields of agriculture, defense, infrastructure that could really speed up the developmental process. More significantly the use of digital technology and animation, the virtual classrooms shall revolutionise the education sector in the country.
India is an important part... Sesha Prasad Rhythm & Hues Rhythem & Hues operates out of Los Angeles and entered India six years back with studios in Mumbai and Hyderabad, and we are engaged in creating visual effects for various national and international movies. India has become a very important part of our international operations because of the availability of good talent from within the country.
Quality of animators is critical factor C.B. Arun Kumar Pixion Pixion is one of the three largest companies in the country today engaged in post-production and rendering visual effects in films and television commercials. We are now setting up new 500-seat studio in Chennai where we shall be needing at least 1000 animators. There are exciting opportunities for the youngsters but quality of animators is the most critical factor for us.
Animation is about telling a story well Rohit Vaid Contiloe Films Contiloe Films is planning to produce at least 13-14 films primarily animated, in the next 3-4 years time. The latest production under completion is “Maha Yodha Rama” which is due for release soon which would be fun to watch as itis a contemporary rendition of the great epic. For us CG or visual effects is the way to tell a story well.
India is a Big Market. The fun’s just begun Nicholas Camecho Zoo Group India India has some of the finest animators in the world. The quality of animation coming out of Indian studios keeps getting better everyday. At Zoo Films, we’ve relied heavily on bright shining Indian animation talent who’ve produced some of our best work which has gone on to get nominated at prestigious international awards. I see a bright future for the young talented students of animation.
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Welcome aboard! Frameboxx has formally been launched and now it is time for all of us to pull up our socks and get ready to work real hard. The biggest challenge for all of us is to remain steadfast in our commitment to excellence in whatever we do, and be able to create a perfect ecosystem that can address the needs of the industry squarely. That requires consistently updating the curricula, interacting with the working professionals and the end-users so as to remain in touch with the changes impacting the industry, and the new technological up gradation which is driving our industry. We have lived up to the expectations of the industry in imparting the best training to our students, who now have a backing of the most respected and world-class animation studios to look forward to, to have their internships. And to our young animators, our request is that you will have to dedicate yourself to learn the art and skills of being the best artists since it is your creativity that is going to drive the trends in every possible field that could catapult India into a great incredible India. The extra ‘x’ in the name of our company denotes the next generation i.e. You. And at the same time, it also denotes the ‘x’ factor that each one of you are bestowed with. All you need is to look within, discover yourself, and give your best. Frameboxx itself denotes the opportunity for you to think “out of the box”, to think creatively, and create CG ‘frames’ that can, in the words of Rohit Vaid, “tell a story well”... after all “every frame counts”. So, go ahead...let’s just do it!
Rajesh Turakhia
Naveen Gupta
Founder Director
Founder Director
Let’s do it!
Frameboxxers put the dance floor ablaze at Taj Chandigarh as they get set to affire the world of animation and CG Frameboxxers at the launch party, which bore the total Panjabi ambiance enlivened by typical Panjabi dance and music. While Navneet wielded the mike to begin the evening’s proceedings, we discovered many Frameboxxers who ruled the stage every now and then with their performance. There was no stopping them...and everyone lived up to the spirit of Frameboxx.
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The wizards with the factor Reno K. Subramaniam Sachin Bhatnagar Tajinderjeet Singh Deepak Dhawan D. Sathyaprakash Farooq Ahmed Mir
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The count is 12 Frameboxx captures Indore
Frameboxx has signed up with Mr. Abhay Jain, a well known entrepreneur in the education domain of Indore. A BE in Computer Sciences, Abhay Jain belongs to a reputed industrialist family of Indore, but instead of joining the family business, decided to enter into training in English speaking. “I had encountered many difficulties in understanding English curricula during my engineering and found it to be a wide-spread problem amongst the students,” he says. Though he cleared his GRE with great score for further studies in USA, he decided against his family wishes, to stay back and help the youngsters and empower them by teaching them spoken English. Later Abhay added more divisions to cater to the needs of the society in accountancy, computer graphics, web designing, hardware training etc. “Animation is the growing field and my joining the Frameboxx would help me open up many new opportunities for the youngsters of Madhya Pradesh in making it big in their career in good studios,” he quips. We compliment Abhay Jain and ensure all success to his enterprise where he is totally committed to empowering the youngsters of his state.
Editorial Team Editorial Advisor Rajesh Turakhia Naveen Gupta
Edited, Designed and Printed by Core Communications Pvt Ltd., 3366, Sector 32D, Chandigarh www.corepr.com on behalf of Frameboxx Animation & Visual Effects. Printed at Chandika Press Pvt Ltd, 126, Industrial Area, Phase 1, Chandigarh
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GreenBoxx2 Certificate course for those who wish to learn Autodesk 3ds max, and also includes Autodesk Mudbox, Photoshop, Adobe AfterEffects and Adobe Premiere.