GUIDELINES FOR ROTARY CLUBS Rtn. C.J. Singh . District 3080 Public Image Coordinator 2011-12
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Share your club’s activities with the World!
How to work with media Rotary places great emphasis on Rotary’s public image, and media plays a significant role in reporting the humanitarian work being done by the Rotarians in their respective clubs. It is very essential that the Rotary club leaders ensure that they work with the media and keep them informed about their club’s activities and achievements. Given below are some broad guidelines for the clubs to follow.
Public Relations Committee •
Involve members who would like to selflessly work towards maintenance of Rotary’s public image and strengthening it through an effective media management.
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PR Committee must update oneself on information about Rotary, District & Club projects/programs
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Prepare one page highlighting major projects of the Club for sharing with media
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Upload information on the club’s website
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Prepare key statements for each of the projects
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Maintain a photo bank of all club projects for sharing with the media
Do’s and Don’ts •
The Club President is the spokesperson of the Club. Quote him/her in the news release drafts.
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The project incharge may also be quoted
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The contact details of Club President and Club PR Chair should be given at the end of the release
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During the function, do indicate to the Photo Journalists, the complete names and designation of the people sitting on the dais to avoid mis-spelling
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Get all news release material checked from the club president and/or other knowledgeable persons including past president and/or the project incharge for accuracy of the facts
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Upload the news releases of the club on to the website for later access
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Share the news release of club’s activities through club’s blog or social media.
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