February Growl

Page 1

The

Growl

Bettendorf High School Vol. 48 Issue 4 Friday, February 3, 2012

Shoes can change world By Christian Hahn Staff Reporter

In 2006, Blake Mycoskie took a trip to Argentina where he found extreme poverty, poor health conditions, and children walking without shoes. There, he was inspired to develop the latest fashion trend, Shoes for Tomorrow, better known as TOMS. Mycoskie set out to not only sell shoes, but to donate a pair for every pair bought. The TOMS website boasts, “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” Within the first six months of operation, TOMS became an instant hit, and was able to give away 10,000 pairs of shoes. By the end of the second year, TOMS Shoes had distributed 150,000 pairs to impoverished children, and in September of 2010, TOMS gave their one millionth pair of shoes to a child in need. According to the company’s website, TOMS ships shoes using the One for One concept to more than 20 countries including Argentina, Ethiopia, Guatemala, Haiti, Rwanda, South Africa, and the United States. TOMS offers customers the Classics, which are inspired by a shoe native to Argentina, the alpargata. Maddie GlanzGuessford sports Cordones.

TOMS shoes come in a variety of colors and designs. (Photos by Christian Hahn)

The Classics were the original concept for Mycoskie, and they appear to be most popular. Lately, Cordones have become more popular and can be worn with or without laces. A more sneaker-like shoe, Botas offer coverage up to the ankle and are a warmer alternative to the Classics and Cordones. Classics, Cordones, and Botas are offered in men and women’s styles. For men, TOMS designed the Stitchouts which look like a “manlier” version of the Classics. The latest for men are the Cords, which are corduroy versions of the Classics. TOMS has developed the Wedge and Wrap Boot for women. TOMS also offers women Glitters, which are glittery versions of the Classics. Women may also purchase Cords. The latest and most exciting news for TOMS fans is that they will be releasing Ballet Flats this spring. Vegan alternatives are also available for purchase on the TOMS website. Last year, TOMS Eyewear was launched, which also boasts a similar idea; “With every pair you purchase, TOMS will help give sight to a person in need. One for One.” With every pair of TOMS glasses purchased, TOMS will provide a means of medical treatment, prescription glasses, or

sight-saving surgery to someone in need. Their operations are starting in Cambodia, Nepal, and Tibet, and they plan on reaching more countries in need. TOMS gives people so much room for creativity, whether through eyewear or unique shoes. Shoes for Tomorrow offers a plethora of different patterns and colors to choose from. Whether it’s the Classic, the Cordone, or the Wedge, each allows freedom of expression while giving back to the nations in need. Shoes for Tomorrow are very comfortable, lightweight, and are, overall, a feel good shoe. People wear TOMS because they’re so incredibly comfortable by including arch support. They wear them because they’re trendy. Customers look for a lot of choices in style and color, and TOMS offers just that. But the greatest reason people wear TOMS is the One for One movement. Everyone loves to receive and give back. That’s the beauty and pure simplicity of karma. What more can one do? Joining a TOMS Campus Club is always an option. Next year, Kelsi Wolever and Ali Grampp, juniors and TOMS fanatics, plan on starting a TOMS Club at the school that would be open to anyone. “TOMS Club would raise awareness about TOMS and how they help those in other countries by giving

them shoes. It would put the One for One movement on display,” Wolever said. Grampp and Wolever believe TOMS Club would be a good extracurricular because it would get students involved with other people in the school and would raise awareness about the good cause. They also feel as though the club could bring the school together with events like Style Your Sole, a TOMS sponsored event that allows participants to customize their own blank canvas TOMS. “TOMS Club would be about helping others, not so much through community service, but by enthusing over a fashion trend that is also helping those less fortunate. TOMS is a great organization that is helping to start a worldwide movement,” Wolever said. “We’re more united as people in the world because of TOMS.” One may assist in the One for One movement and change the world by showing an interest in TOMS Club, hosting a Style Your Sole party, or by simply making a purchase on toms.com or ordering Shoes for Tomorrow through Journey’s or Zumiez at Northpark Mall.

Wolever and Grampp show off their TOMS flag and shoes before homecoming.


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