A positive influence

Green Harvest Product Manager Dean Cottey (left) explains the JAGUAR chopping system and ease of access for servicing and changing blades. All the influencers who drove the new TORION 1511P were impressed by its power and performance.

Norfolk farmer Olly Roberts has 103,000 subscribers to his ‘Olly’s Farm’ YouTube channel.

At the end of April, CLAAS UK held its first major ‘CLAAS in Grass’ working event based at the new Customer Experience Centre adjacent to the CLAAS headquarters. Over two days, farmers and contractors from around the UK were able to see working demonstrations of the complete range of CLAAS Green Line harvest machinery and tractors. This was followed by a special third ‘Influencers’ day to which a number of YouTube influencers from the UK and Ireland were invited. The day included the working demonstration plus the opportunity to try out the latest TORION 1511P and SCORPION 736 in the loading area. In addition, they were given a full site tour of the new CLAAS UK headquarters, including the Technoparcs, the CLAAS Academy and Parts Centre. Between them, ‘Olly Blogs Agricontract Farmer’, ‘Olly’s Farm’, ‘Lord Muck’ and ‘George Sanders’ from the UK, and ‘Farmer Phil’ from Ireland, have nearly 370,000 subscribers to their YouTube channels.

The day proved a great success and resulted in a considerable amount of coverage and comment on the influencers social media channels.