EVENT PLANNING QUESTIONS TO ASK YOUR POTENTIAL CLIENTS You can’t run a successful event planning business without customers, so you need to impress every prospect that comes your way.
01: WHAT IS THE PROJECTED DATE AND LOCATION FOR YOUR EVENT? This is perhaps the most basic of questions but it is important for your client to provide a direct answer. It can be a bad sign if you sense a lot of indecision or conflict with this topic. Now of course some clients will need your help with choosing a venue, but they really should have at least a couple places in mind.
02: HOW MANY GUESTS WILL ATTEND THE EVENT? The difference in cost between 200 and 500 attendees is massive, so if a prospective client gives you a wide ranging count then they likely have not done any research on costs. In this case you’ll immediately want to proceed with the next question on the list.
03: WHAT IS YOUR BUDGET PER PERSON? Replies with blanket numbers like $5,000 or $20,000 are too distant from the guest experience. Whatever number your client uses to represent their budget, you should break it down into a per person rate so that both of you can see what you really have to work with.
04: WHAT ARE 3 MUST-HAVE ELEMENTS FOR YOUR EVENT? After you know more about the budget, it is then time to figure out if it is large enough to meet your client’s expectations. Imagine your client wants a particular celebrity to perform at their event, yet they have no idea how much of the cost or whether that person is even available.
05: WHAT ARE 3 THINGS YOU DON’T WANT AT YOUR EVENT? Adding the negative connotation can add significant insight for the planner. Say for example that the client is adamantly against serving chicken for dinner. A repercussion of this would be an increase in food costs. Understanding how a “nono list” affects the big picture is a critical skill in assessing client compatibility.
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