Chakai Teas
Mission Every Tea Has a Story Chakai Teas was created with the intention of bringing high quality teas to people around the world. Tea has been a part of most cultures for thousands of years and every family and variety has a story behind it. “Chakai� is a tea gathering where everyone is welcome. Chakai Teas works directly with farmers to ensure quality and freshness of teas. The company will function as brick and mortar tea houses that perform different tea ceremonies to provide tea as well as education.
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Brand Tradition meets Modernism Chakai Teas’ brand focuses on bringing together history and clean modern design. Clean lines and crisp textures mirror the minimalist beauty of full leaf tea. Colors are inspired by traditional Chinese and Japanese watercolor and printwork.
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Inspiration
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Logo SpEcifications The logo for Chakai Teas draws on the ancient dragon imagery of Chinese culture. The shape and position are reminiscent of the older style but the linework is modern. Font style was chosen to mirror the shape and height of the dragon.
CHAKAi Teas
Logo Dimensions 2"
Preferred Minimum Size 1 1/2�
CHAKAi Teas
2 1/2" CHAKAi Teas
1/2"
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Logo Yay's
CHAKAi Teas
CHAKAi Teas
Changing the dragon to black is also okay in case of no color options
This is the standard logo that is always usable if there is any discretion
CHAKAi Teas
CHAKAi Teas
Dark shades of grey are okay as long as they are used on a light background
Outline versions/ hand painted style that mimic Chinese characters are okay on plain white backgrounds
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Logo Nay's
CHAKAi Teas
CHAKAi Teas
Do not rotate either the dragon or the lettering
Do not change the color to anything that has not been specified
CHAKAi Teas
CHAKAi Teas
Do not alter the proportions
Do not have both a stroke and a fill on the dragon
CHAKAi Teas CHAKAi Teas
Do not move the lettering
Do not place the logo on dark backgrounds/patterened backgrounds
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LetterHead Colors: Red 791300, Black Paper: Off-Grey
Format: 8.5” x 11” Margins: .5”
CHAKAi Teas
Dear Whomever,
Columbia College Chicago is an undergraduate and graduate institution whose principal commitment is to provide a comprehensive educational opportunity in the arts, communications, and public information within a context of enlightened liberal education. Columbia’s intent is to educate students who will communicate creatively and shape the public’s perceptions of issues and events and who will author the culture of their times. Columbia is an urban institution whose students reflect the economic, racial, cultural, and educational diversity of contemporary America. Columbia conducts education in close relationship to a vital urban reality and serves an important civic purpose by active engagement in the life and culture of the city of Chicago. Columbia College Chicago is an undergraduate and graduate institution whose principal commitment is to provide a comprehensive educational opportunity in the arts, communications, and public information within a context of enlightened liberal education. Columbia’s intent is to educate students who will communicate creatively and shape the public’s perceptions of issues and events and who will author the culture of their times. Columbia is an urban institution whose students reflect the economic, racial, cultural, and educational diversity of contemporary America. Columbia conducts education in close relationship to a vital urban reality and serves an important civic purpose by active engagement in the life and culture of the city of Chicago. Sincerely, Claire Tschampel CEO Chakai Teas
600 South Michigan Avenue ~ Chicago, IL 60605 ~ chakaiteas.com ~ 3156055523
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Business Cards Format 3.5” x 2” Color Red 791300, Black
Text Align Centered
Front
Teas
CHAKAi Grey stroke is to display full size of cardstock, will not be printed on cards.
Portland Black 15 pt
Back
Claire Tschampel The Way of Tea
CEO and Founder 600 S Michigan Ave. Chicago IL 314-707-XXX
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Portland Black 12 pt Baskerville Regular 9.5 PT
Typography The combination of Portland and Baskerville, a sans serif and serif font creates a distinction between the logo and the content. This draws more attention to the logo and the clean lines of the dragon. Portland Regular abcdefghijklmnopqrstuvwxyz 123456789 !@#$%& Portland Bold abcdefghijklmnopqrstuvwxyz 123456789 !@#$%& Baskerville Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%& Baskerville Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%&
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Promotion
Sample Tea Boxes
CHAKAi Teas
Jasmine Phoenix Pearls
CHAKAi Teas
CHAKAi Teas
Ti Kuan Yin
Silver Needle
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CHAKAi Teas
English Breakfast