Bonne Vie Brand Manual

bonne vie

e l c o m e

1.0 brand universe

1.1 mission and vision

The essence of the Bonne Vie brand is how the world sees, talks about, and experiences Bonne Vie. Our public image is the sum of all impressions made in the media, advertising, wayfinding, stationery, web, social media, video, animation, and all other communications. A strong identity captures the essence of an organization’s purpose. A well-branded institution projects a unified character that effectively reinforces its various activities. Use this guide to inform what we do and say, express how we look and speak, and, most importantly, remember why we do it.

our mission is to provide a refreshing experience for the whole mind, body, and soul of every visitor above soely a place to stay or visit.

our vision is to offer healthy living practices and relaxation to those desiring a break away from fast paced life and routine.

1.2 inspiration and concepts

The Bonne Vie spirit is expressed through its attention to the quality of life. The environment of Bonne Vie encourages healthy living and wellness, which aims to promote a high-quality future.

We draw our inspiration through imagining a warm, welcome place for people to come rest- for both our local Parisians and fellow world travelers. We provide a concious atmosphere of intention and care to our visitors. We invite our guests to feel at home, away from home.

Bonne Vie is a brand that balances flexibility and consistency with quality, lightness and attention to detail. It knows that all that is truly unique requires a combination of inspiration and refinement. It is a creative, yet careful approach, capable of writing an exciting and unique story.

1.3 brand essence

The first step in the creative process was to open our eyes to what was around us- the people, places, images, colors, sensations... this wealth of inspiration became the focal point of a photographic immersion, deepening our knowledge of Bonne Vie. These concepts emerged at the pinnacle of who we are, what we stand for and what we promised to deliver.

Bonne Vie acknowledges the vitality of taking care of ourselves. This is our responsibility, yet there is often not enough space in our everyday lives for it. Yet, it is essential to take care of our innerselves as well as our bodies in order to attend to other areas of our life and those around us. When we think of this, we think of taking care of the light within us. Our internal light’s radiance is fuel to everything else in life.

We take this philosophy and have made it the core of our brand. “Bonne Vie” in French translates to “the good life.” Our brand aims to emphasize our light’s radiance contributing to that “good life.”

A source of light we all know well is the sun. When we pay close attention to the sun and its patterns, there is beauty and serenity as we watch it rise and fall from the earth. Taking the visual of a sun rising and falling and the tranquility of those moments are what we imagine within our brand’s image.

As a brand as as a hotel, our mission is to reflect that in the way we present ourselves as a brand on the outside, and mirror that in the way we provide for our visitors. We desire to make the space for our visitors that we all are missing in our everyday lives to take a break and take care of ourselves.

1.4

hos pitality

2.0 brand identity elements

business logo

A brand is more than just a logo. And a logo is more than just a mark or symbol. A logo must work with other design elements to seamlessly adapt across colors, dimensions, and uses. This is called a logo identity system. Bonne Vie has created a logo system that is flexible enough to be broken apart or used in totality, depending on the design need.

logo

2.1 primary logo

Our logo must have space to breathe, with rules concerning spacing and margins. It should not be cramped or overshadowed by other visual distractions. The logo clear space equals the CAP height of letter “X” around all edges of the logo, which should be free from other graphics and interference.

logotype

bon n e vi e bon n e vi e

signature

when needed.

*The Bonne Vie logo and signature may only be used in our gold and tan primary colors, and black and white

To maintain the integrity of the primary lockup in print, a minimum width of 1.5 inches has been set. The height should be proportional.

To maintain the integrity of the primary lockup in digital, a minimum width of 108 pixels has been set. The height should be proportional.

size parameters

The Bonne Vie logo may be resized as necessary. However, it should follow these minimum size requirements to ensure that it is still readable, even when scaled to smaller dimensions.

logo

2.2 secondary logo

Our logo must have space to breathe, with rules concerning spacing and margins. It should not be cramped or overshadowed by other visual distractions. The logo clear space equals the CAP height of letter “X” around all edges of the logo, which should be free from other graphics and interference.

logotype

signature

*The Bonne Vie logo and signature may only be used in our gold and tan primary colors, and black and white when needed.

To maintain the integrity of the primary lockup in print, a minimum width of 1.5 inches has been set. The height should be proportional.

To maintain the integrity of the primary lockup in digital, a minimum width of 108 pixels has been set. The height should be proportional.

size parameters

The Bonne Vie logo may be resized as necessary. However, it should follow these minimum size requirements to ensure that it is still readable, even when scaled to smaller dimensions.

2.3 primary colors

2.4 secondary colors

Two standardized fonts have been chosen for the Bonne Vie brand identity. They are to be used in all printed and online communications. Each of the typefaces was seleced for its visual compatibility with the hotel and for its ability to convey a personality that is consistent with our brand story. Only use the weights and styles shown on this page.

primary typeface secondary typeface

never...

1. substitute type in the logo.

2. alter the colors in the logo outside of the designated logo colors.

3. put other words or phrases inside the logo.

4. tilt the logo.

5. distort the shape of the logo.

6. alter the proportions of the logo in any way.

7. add elements inside or over the logo.

8. rearrange the elements of the logo, unless there is a special usage

The consistent and correct application of the Bonne Vie signature is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the restaurant signature.

2.6 unacceptable logo uses

2.7 image library

3.0 selected identity applications

3.1 business stationary

tote bags

hotel shampoo & soap

3.2 print ephemera

door hanger

hotel bath robes

3.3 digital media

signage

hotel transportation vehicle

4.0 contact information