Brand Identity Guidelines
Clara Bonnet Marie Van Puyenbroeck
Table of Content Logo Design
4
Typography
8
10
Colours & Values
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Logo & Design
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Explanation Logo
Main Logo
It is important for this logo to have this texture as it hints towards Njoy’s vision on ageing and textures. We’ve explicitely chosen to stand out with an icon as a contrast to our competitive brands that have only their brand name as an icon with hardly any colours used. Alternative logo’s do not exist to position this icon strongly on its own. Resizing is allowed up until the minimum size. We do use the N seperately in collection finishings. The N and the orange provide a link to the main brand Nudie Jeans.
Minimum Size
Measurements The fuccia lines communicate the minimum space required around the icon in order to stand out. The blue area provides other graphic or textual to enter the zone if necessary. The black lines show the positioning of the brand name within the circle.
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Hangtag
Shopping Bag A recycled paper bag (that looks like a lunch bag) finished with clean minimal grips with our logo printed upon.
A textured front with the brand logo printed upon. The orange but clean back colour creates a little surprising effect.It shows the contrasts we work with. By saving these hangtags and returning 4 with your next purchase, we give a 10% discount and make it more sustainable.
This bag is not just a bag. Since our bags are eyecatching and practical, this is what the target group will take to work packed with the extra’s they carry around like their lunch. This provides visibility.
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Typography
Primary Typeface Useage Vidaloka Regular 123456789!@$%&*()-=+ ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz
Vidalokar Regular is used for headings, subtitles and other dominating headings. Typeface specifications: type size heading 1: 27pt type size heading 2: 25pt type size subtitle: 15 pt
Secondary Typeface Useage Courier New
Secondary typeface uses a variety of courier new styles and weights which is to be used for communication texts and explaination. Courier New Bold is used to distinguish keywords from texts
Courier New Bold
Typeface specifications
123456789!@$%&*()-=+ ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz
type size for every wording set 11pt
123456789!@$%&*()-=+ ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz
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T hight 115%
Colours & Values
CMYK C 1% M 51% Y 94% K 0%
RGB R 241 G 144 B 24
#f19018
CMYK C 90% M 69% Y 33% K 20%
RGB R 45 G 72 B 110
#2c486d
CMYK C 46% M 36% Y 36% K 16%
RGB R 138 G 139 B 139
#2c486d
CMYK C 0% M 0% Y 0% K 0%
RGB R 255 G 255 B 255
#ffffff
CMYK C 0% M 0% Y 0% K 100%
RGB R 0 G 0 B 0
#000000
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