Aid to Artisans began in 1976, and became active and effective in bringing artisans to market in the 1980s, with programs called the Market Link and the Market Readiness Program. The Honduras Project was ATA’s first large-scale project and the proving ground for its practical methods. It’s a long way from there, the highlands of Honduras, to here, the trade shows of New York, Los Angeles, Dallas and Atlanta, but ATA has become a trusted guide on that complicated journey.