A visitor guide is an essential resource, highlighting the key attractions and features of a destination, offering valuable assistance to tourists.
Currently, a visitor guide is one of the most frequently requested resources through My Clarence Valley (MCV), accounting for 60% of brochure orders.
This initiative represents an additional promotional avenue through MCV, complementing the free promotional services we offer, such as listings on our website and promoting through our social media channels and newsletters.
The existing 52 Discoveries booklet does not include business promotions. The new Visitor Guide will replace this booklet, providing businesses with an enhanced opportunity to promote themselves and attract visitor spending.
The fee for inclusion in the Visitor Guide will contribute to covering the costs of printing and distribution, which are currently funded by MCV.
Inspire Travel
Showcase why the Clarence Valley is a must visit destination.
62% of domestic spend (NSW) is spent in regional locations.
13.3m Visitors to Mid/North Coast last year.
$6 1b spent last year
We wa
Pro
Offer c visitors
Prom
Suppo local b Stats s They a out and Holiday with YO
The What!!!
Local Businesses:
Advertisements and listings of local businesses, including services and shops. Opportunities for businesses to connect with visitors.
Attractions and Activities:
Detailed information on popular visitor attractions, landmarks, experiences, and points of interest.
Accommodation:
Listings of hotels, motels, bed and breakfasts, and other lodging options.
Dining:
Cuisine options, dining experiences, and local specialties.
Maps and Directions:
Directions to key locations and attractions.
Major Festivals and Events:
Promotion of local events, festivals, and cultural activities.
Travel Tips:
Practical advice for travelling in the Clarence Valley
The Where?
Printed Copies
My Clarence Valley Visitor
Information Outlets & Hubs
Local Businesses, including hotel, motels and caravan parks increasing reach Visitor Centres throughout NSW & South East QLD inc airports
Northern Rivers visitor hot spots
Available at events and in MCV goody bags
Mailed at request to visitors
Available on myclarencevalley.com.au, reaching over 115,ooo unique users annually
Sent in automatic DM and Email responses to visitor requests Promoted in MCV newsletter to our subscribers.
Promoted through My Clarence Valley social media channels, with a reach of over 55,000 followers
More exposure to Visit NSW and other tourism shareholders for increased brand/name recognition.
INCREASED VISIBILITY:
TARGETED
Your business will be seen by thousands of visitors and tourism operators such as travel and tour guides and influential tourist organisations such as Destination NSW Each guide has the potential to circulate among many hands and be viewed by numerous visitors through accommodation welcome packages
Reach curre who are in t looking for and attracti potential vis looking for destination competitive
ADVERTISING PACKAGES TO SUIT ALL BUSINESSES AND ALL BUDGETS.
Starting from $100- $5000
Directory
1/4 page
1/2 page
Full page
Editorials
DIRECTORY $100
List your business in the Clarence Valley Directory. Details included: Business Name, address, website and phone number. No logo needed. No design needed. No hassle!
QUARTER
PAGE
$1,000
Limited spots
Formatted to the style of the guide by our designer
184mm W x 64mm H
50-60 word description supplied by you
1 hi-resolution image to be supplied by you (images must be supplied in electronic format at a minimum of 300 pixels per inch. All images must be supplied in JPEG or PNG format at over 2MB file size)
logo to be supplied by you (preferred format EPS)
4 lines of contact details including social media handle
Additional listing in the business directory included
HALF PAGE
$1,750
Limited spots
Formatted to the style of the guide by our designer
184mm W x 130mm H
150-160 word description supplied by you
1-3 hi-res images (images must be supplied in electronic format at a minimum of 300 pixels per inch. All images must be supplied in JPEG or PNG format at over 2MB file size) logo to be supplied by you (preferred format EPS)
4 lines of contact details including social media handle
Additional listing in the business directory included
HALF PAGE
$2,000
Limited Spots
Your own finished artwork
184mm W x 130mm H
Half page for you to supply your completed print-ready advertisement artwork in PDF format (CMYK) with a 3mm bleed and all text converted to outline Additional listing in the business directory included
FULL PAGE (A4)
$3,000
Limited spots
Your own finished artwork
210mm W x 297mm H
Full page for your to supply your completed print-ready advertisement artwork in PDF format (CMYK) with a 3mm bleed and all text converted to outline Additional listing in the business directory included
FULL PAGE (A4)
EDITORIAL
$2,500 limited spots
210mm W x 297mm H
Up to 4 images on full page story
Business description (160 words), business name, logo and contact details
Opportunity to collaborate with other businesses and purchase together - for example “Brewery Trail through the Clarence Valley” MCV team will assist with the content
FULL PAGE (A4) ADVERTISEMENT
Only ONE space available for each Your own finished artwork
BACK COVER - $5,000
INSIDE BACK COVER - $4,000
INSIDE FRONT COVER - $5,000
Dates for your diary!
Applications open 30th August
Applications close 4th October
Final artwork deadline 11th October.
Payment deadline 18th October
Estimated Delivery and out in the world by December school holidays.
Local delivery/Pick up options available ongoing.
To secure your place in the Visitor’s Guide please complete this online form
