Color Trends _ AW 2016 _ Children Fashion Brand Bé

C o l o r Tr e n d s A W 2 01 6 -

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Digital Immersion AW 2016 With children spending more and more time faced with digital world, the online behavior of a this new generation of digital natives inspires themes that challenge the boudaries between digital and real, between conscious and unconscious.

Think about digital world requires imagination to traduce illusion effects and movements into colors, details, patterns and materials that allow children to feel part of an immaterial and non stable reality.

Unencumbered by technological and information barriers, children are more exposed to new aesthetics, which differ from those old references, guided by the simplicity of primary colors and obvious drawings.

Digital Immersion proposes a color palette capable to reflect liquid experiences, unexpected senses, movement and translucent effects formulated from digital art influence.

Harmonies A W 2 01 6 -