HYPERGEN Trend X NEVER OK BUT SURVIVING ANYWAY Collection

FA LL 2 0 1 5 C O L L E C T I O N

BY CLA RIC E WO N G

Ă?NDICE

6 5 COLLECTION

3

INSPIRATIONS

4 DETAILS

ATTITUDE CONCEPT

12 RESEARCH

LOOKBOOK

1 Research

2 Concept

3 Inspiration

4 Details

5 Lookbook

6 Collection

Gen-Y Traits Self Actualization

Timeline 4 Stages

Colour Board

Prints

Behind the Scenes

Technical & Details

Defining Hyper Generation

Attitude

Mood Board

Textile

Campaign

Silhouettes

Collection Plan

H Y P ER G EN ER AT IO N

D EFIN IN G

01.

RESE AR

CH

03 GEN

01 HYPER

overactive pumped

02 HYPE

selfpromotion exposure

“ During this period of time, the hyper generation are on a journey of self-identity. What they aspire to be or what they want the world to perceive them as.”

youths generationY

(refer to Maslow’s table)

1

SELFACTUALIZ ATI O N

04 SELF ACTUALIZ ATI O N

ESTEEM

SOCIAL

SAFETY

PHYSIOLOGICAL

selfpromotion exposure

CONNEC TING THE DOTS ...

GEN. Y TRAITS

Gen. Y also known as Millennials or Generation Me are the cohorts born from 1977-1994.

They are more focused on materialistic values and less concerned about helping the larger community as compared to Gen. X. They are open minded, more supportive of equal rights and can be described as confident, self-expressive and receptive to new ideas and ways of living.

SELF ACTUALIZATION

It is the realization/fulfillment of one’s talent and portentialities, especially considered as a drive or need present in everyone. This concept was brought to prominence by Maslow’s hierachy of needs as its final level of psychological development that can be achieved when all basic and mental needs are fulfilled and the actualization of the full personal potential takes place. It can be seen as a similar concept to self exploration/ self discovery.

C O N C EP T X AT T IT UD E 2

“I owe no expla nations for my flaws.

I don’t have to justify my insecurities.

I am growing.

Let me live.”

“I WANTED TO SHOW A TRANSITION OF A TYPICAL GENER ATION-YOUNG ADULT AND THE PHASES THEY GO THROUG DURING A SMALL SPAN OF YEARS. I SEGREGATED THE TR ANSITION INTO 4 PHASES.”

2

PHASE 1: ADOLESCENCE

PHASE 3: DYSFUNCT

Innocence and Naive attitude to Life.

Pure and simple edgy fashion style.

On a journey to maturity.

Trying out new things.

Adventurous, Quirky.

TIMELINE

S E L F AC T UA L I Z AT I O N

PHASE 2: INSURGENT

P H A S E 4 : M AT U R I T Y

Innocence Lost. Rebellion Found.

Tomboyish style. Defiant attitude.

Not in the sense of mature mindset whereas in being comfortable in your own skin and identity.

3

“He liked her with long hair, so she cut it short”

Overview: To portray the attitude and spunkiness reflective to the direction of my collection. I was inspired by youths of this generation (Y).

I was inspired by juvenile teens with a ‘I don’t care’ attitude. Which reflects their fashion choices. I wanted to show the transition of their mindset and growing process.

3

“He liked her with long hair, so she cut it short”

To show the transition of phases in my collection, the colours play an important role in its transition.

For the 2nd phase, the colours get more stronger and ‘in your phase’ like the red and electric blue.

I wanted to show a pure, playful, innocent side to the 1st phase (Adolescence).

Phase 3, is dysfunct and its a strong play of all the colours blended together. Its is over the top.

Phase 4, is more tone down, and more focused on colours which defines who they are in the maturity phase.

Pirate Black Pantone 19-4305 TPX

Pearl Pantone 12-1304 TPX

Dazzling Blue Pantone 18-3949 TPX

Marshmallow Pantone 11-4300 TPX

Tomato Puree Pantone 18-1661 TPX

Peacoat Pantone 19-3920 TPX

3

7

TEXTILE

MESH 100% COTTON

NEOPRENE

TX

TX

4

TX

100% POLYESTER

TX

TX

LAMBSKIN

TX

75% COTTON/ 25% LYCRA

100% COTTON

TX

TX

56 LAMBSKIN

10

COTTON/JERSEY TWILL DENIM

COTTON TWILL DENIM

11

2

NEOPRENE/JERSEY 100% POLYESTER

NEOPRENE

TX

9

TX

100% POLYESTER

100% POLYESTER

100% COTTON

TX

1

NEOPRENE/ JERSEY

8 COTTON GABARDINE

POLYESTER BONDED 100% POLYESTER

12 SAMPLE

TX

PRINT : ALLOVER

HEY!

WHAT’CHA LOOKING AT?

32 X 48 CM

PRINT : PLACEMENT

21 X 30 CM

PRINT : PLACEMENT

21 X 34 CM

5

THE COL LEC TION

“I STARTED MY DESIGNS FROM A INNOCENT STANDPOINT I WANTED IT TO NOT ONLY PORTRAY INNOCENCE AND NAIVIETY BUT ALSO THE POTENTIAL TO BECOME SOMETHING..

BAD.”

STRANGERS. FRIENDS. BEST FRIENDS. LOVERS. STRANGERS.

“I HAD CHOOSEN THE PATH OF THE BLACK SHEEP RATHER THAN THAT OF THE UNICORNS AND PUPPIES.”

REBELLION IS WHEN YOU LOOK SOCIETY IN THE FACE AND SAY I UNDERSTAND WHO YOU WANT ME TO BE, BUT I’M GOING TO SHOW YOU WHO I ACTUALLY AM.

“Where should I go?”

-Alice. “That depends on where you want to end up.” - The Cheshire Cat.”

I always felt these quotes relatable to teenage angst. We’re all trying to find our place in the world, in ourselves, and I wanted to tell the story of a bunch of misfits, trying to find a place in these world.

THESE ARE THE PIECES OF MY YOUTH, THE SMALL SECRETS AND THE NOT-SO-GREAT EXPECTATIONS THAT DEFINED MY COMING OF AGE.

LK01 ADOLESCENCE

sweatdress with lego-mutton sleeves inneoprene

PRINT PROPOSALS

TECHNICALS

Dart, to decrease elbow volume and increase volume at the sleeves.

TX03

Hand Painted Print Patched Sleeves

TX11

LOK2 INSURGENT

deep V-neck, low waist yoke, peplum dress

FAB RIC SAMPLES

TECHNICALS

black denim jeans, adjustable hem MESH + NEOPRENE TX1

TX1

Buttons to allow the hem to lengthen or shorthen

LK03 DYSFUNCT

meshed denim sleeveless jumpsuit with low hip belt

FAB RIC SAMPLES

TECHNICALS

base: TX 9 mesh: TX 7

Pocket

TX1

Coin Pocket

LK04 PRIMED

oversized rain coat with functional pockets and hood red jersey t-shirt

black denim pants with mesh patchwork

FAB RIC SAMPLES

TECHNICALS

Flap pocket with leather trim

TX8

Pocket

TX6

TX10

TX7

LK05 SK8ER

bomber jacket with patched cut line and mesh pocket plain white tshirt

white drop crotch denim khaki shorts

FAB RIC SAMPLES

TECHNICALS

TX4 Pocket Opening

TX1

TX5

TX9

LK07

LK06

Assymetrical Dress with cut out detail at waistline. Pleated panel attachment on the skirt.

Voluminious sleeve.

Track pants with knee cut out. Red stripe details and side pockets

LK10

LK09

Turtleneck collar crop top, stud details, voluminious sleeve

High collar crop neoprene T-shirt

LK08

Voluminious neoprene, panel godet skirt

Avril sk8boi Tshirt, short and long sleeve combo with print

Round neck, long sleeves crop top with buckle details at the sleeve

Open-sesame dress, A-line with detachable panel

LK11

Voluminious neoprene, panel godet skirt

Oversized sleeveless jumpsuit, with allover print, and buckle details

LK13

LK12

Dress, transparent sleeve with peek-a-boo godet skirt

White jean with red trim at seams and cut out at the knee

LK15

Track dress with princess panel mesh detail

Straight cut dress with yoke hem, waisted belt

LK14

Basic straight cut black denim jeans

LK16

Denim jeans with patch work

Crop bomber jacket with cutlines

Futuristic top with shoulder harness

Multiple cutline skinny jeans with buckle details

LK17

Track pants with high waist ribs and side pocket

Rocker biker jacket with volume sleeve, large belt

Assymetrical panel skirt with mesh detail

LK18

Knee length red vest with drop shoulder belt

LK19

Basic denim jeans with knee patch

Futuristic dress with side shoulder opening and buckle details

Plain translucent long sleeve T-shirt

Basic straight cut denim jeans with white knee patch

LK22

LK21

Translucent peplum skirt dress with voluminious sleeves

LK20

High collar panel Top Red biker Vest Basic skinny jeans

Assymetrical peplum dress with long sleeves

Red track pants with all over prints and oversized pockets

LK23

Oversized duo-shirt with mesh detail and red trims

LK24

Baggy drop crotch jeans with black panel pockets and adjustable hem

Oversized snowboarding hoodie jumper

LK25

Snowboarding pants with panels and folded hem

LK29

Varsity bomber jacket with stud button detail

Basic duo tone panel, drop crotch shorts

LK30

LK28

Plumber jumpsuit with open draped knee

Oversized snowboarding hoodie jumper

Oversized baggy drop crotch jeans

Oversized jumper with mesh panels and statement print

Drop crotch mesh panel jeans with red trims

TX3 P2

TX1

LK07

TX3 P1

LK20

TX2

LK16

TX3 TX2

LK09

TX1

LK08

TX10

LK08

SKIRTS

LK22

TX1 TX10

LK17

TX10

LK09

TX3 TX1

LK18

P2,P3,P4 TX3 TX11

TX1 TX1

LK01

LK12

TX1 TX1

TX1 TX1

TX8 P2 TX3

LK10

LK15

TX10

LK20

TX6 P1

LK16

TX10 TX3

LK12

TX9

LK07

TX9

LK10

TX9

LK18

TX10

TX2 TX1 P3

LK06

TX1 TX3

LK15

TX1 TX3

LK19

TX1 TX3

LK18

TX1

LK11

TX1 P1 TX10

LK03

TX2 TX1

BOTTOMS

LK01

LK14

JUMPSUIT

TX1 TX1

LK17

DRESSES

LK09

TOPS

OUTERWEAR

WOMEN COLLECT/N PLAN

LK14

TX9 TX10

MEN COLLECT/N PLAN

TOPS LK25

LK04

LK05

FABRICS

TX10 TX9

TX8 TX6

LK24 LK23

LEGENDS

TX10 TX9

LK30

TX10 TX9

TX4 TX2

LK04

TX TX9 TX1

TX1

TX2

TX3

TX4

TX5

TX6

TX7

TX8

TX9

TX10

TX11

TX12

P1

TX1 P2

LK04

LK25

TX10 TX9

TX4 TX2

LK24

TX10 TX9

JUMPSUIT

LK05

TX2

LK29

LK30

LK29

TX8

TX8 TX6 P4

BOTTOMS

OUTERWEAR

P3

TX10

LK23

LK05

TX4 TX5

LK28

TX10

TX10 TX9 P4

DYSFUNCT AND NOW HOPEFULLY ACHIEVING SELF ACTUALIZATION.”

A RECOLLECTION OF MY ADOLESCENCE, INSURGENT,

IN A WAY THIS HAS BEEN A PERSONAL COLLECTION TO ME.

“ THANK YOU FOR TAKING THIS JOURNEY WITH ME.

CREDITS

- vslmag.com - supreme.com - sol-sol-street.tumblr.com - style.com - streetpeeper.com - kstreetstyle.tumblr.com - carolinedaily.com

Lookbook: Photographer/ Sarah-Mei Chan MUA/ Valentin Bacon