Destinations Show, London - post show report 2013

Brightwater Holidays

Visit www.DestinationsShow.com Thank you to our partner

Show sponsors

Roger Price

“An excellent show with high numbers of quality visitors.�

Vital Statistics

Show Advertising and Promotion Companies exhibiting at The Times presents Destinations: The Holiday & Travel Show benefited from an extensive marketing campaign, which was extended and enhanced in 2013 to cover even more media channels than ever before. Here is a breakdown of the Destinations marketing campaign.

Display advertising The Times The Sunday Times Sunday Times Travel magazine Wanderlust Lonely Planet Traveller

Songlines Wexas GoCruise Nat Geo Traveller

Mailers and Inserts In addition to the direct mailing sent to 50,000 Destinations database we also promote the show to thousands of key consumers through inserts in: Wanderlust Lonely Planet Traveller Nat Geo Traveller Sunday Times Travel magazine

Songlines GoCruise Wexas

Dedicated Solas emails to third party subscribers In addition to the 70,000+ Destinations email database we also send dedicated emails to the subscribers of: Footprint GoCruise Kuoni No.1 Traveller Responsible Travel Saga Holidays

SEE Tickets Stanfords Times + Tourism Concern Wanderlust Wexas

Show PR The PR for Destinations is assigned to Four BGB, who liaise with leading publications to maximise the shows exposure outside of the Destinations show spend. Here is a breakdown of The Destinations Show PR campaign Broadcast BBC Radio Oxford Secklow Sounds (Milton Keynes) Print/Nationals Publication The Sun Live (Mail on Sunday) Metro Greenwich Time Stylist Guide (The Guardian) The Sunday Express City A. M. Press Association

Online Wanderlust Watch My Wallet Essential Travel Wanderlust Toursmart Born To Be A Tourist Metro Online The Londoneer LondonTown Time Out View London The Lady The Cultural Voyager Time Out John Guinn Travel Show Evening Standard Online My Travel Wallet My Asian Planet

CD Traveller The List LondonTown Media Wisdom Travel With Kat Quirky Little Planet Trade Publication LTH Hotels Breaking Travel News Travelbite Travel Weekly Travel.Weekly.co.uk Field Marketing and Brand Experience The Marketing Blog Incentive Travel Focus on Travel News

Clarion Events – Destinations London Clarion Events – Destinations London

Sunday Express Guide – Guardian supplement

nts – Destinations London

Mail on Sunday, Live 3 February 2013

27 January 2013

2013

Guardian

Sunday Express

Mail on Sunday

What the customers say...

I was astounded at the quality of visitors to both shows. The guests who visited the Go2Tanzania stand had a genuine interest in the destinations we promote and we have taken bookings from the show which is excellent Go2Tanzania We have exhibited at the show for many years now and are very pleased with the exposure that we get both at the show and with additional promotional opportunities. The organisers are very proactive.

Keytel

We have exhibited at Destinations London for many years, but the numbers and quality of visitor at this year’s event was perhaps the best we’ve seen. The show allows us to use our specialist, first-hand knowledge of 20 years to perfectly profile the unique diversity that a holiday in Seychelles can offer to this well-informed and welltravelled audience.

Owen Davies, Commercial Director, Elite Vacations – Seychelles

The show was a real success and had a good quality of customers who were interested in the travel industry. We were really pleased with the amount there was to be involved in and a great show to be at.

Dragoman A well put on show with a really varied range of exhibitors - high quality visitors. We will be back.

Cruise America & Canada RV Rentals

Visitor Feedback I would not book my holiday without the advice I get at the Destinations show.

An extremely versatile show that gives you great ideas about travel and everything else around it.

For someone who loves travel the show is great fun!

You have expert advice on any trips / holidays you may be considering at your fingertips & end up adding places to your list that you haven’t considered! It’s informative & fun! Can’t wait for next year’s show!!

Loved it, pure travel inspiration!

The best travel show by far - I never miss it!

As a frequent traveller, this is my essential show every year.

We came looking for inspiration, found it, and are now looking forward to our adventure in a Country we had never considered visiting.

A wonderful few hours browsing the world!

It’s a wonderful and informative Show. Love everything about it and wouldn’t want to miss it.

Great show for inspiration. Thoroughly recommended.

Inspirational and informative, the show achieves the difficult mix of making the world both bigger yet more accessible.

The Times presents Destinations: The Holiday & Travel Show inspires me to travel to places I’ve only dream’t of!

Very good selection of exhibitors. You would be hard pushed not to find something of interest.

Destinations Survey Results The Times presents Destinations: The Holiday & Travel Show commissions a survey to both exhibitors and visitors. Here’s a snap shot of the results...

Exhibitor Survey Results

f respondents rated the show as o 100% Excellent/ Good

of respondents felt their show objectives

of respondents felt the quality of show

92% were met

of exhibitors generated sales as a direct 75% result of exhibiting at Destinations of exhibitors have already booked or

98% plan to book for Destinations 2014

92% visitors were good/ excellent

Visitor Survey Results

of respondents came to the show to

79% book a holiday

of respondents definitely will attend

88% or are very likely to attend the next Destinations Show

of respondents plan to book a holiday

73% as a direct result of attending the show

of respondents will spend over ÂŁ8000 per 35% couple on a holiday in the next 12 months

of respondents only attend Destinations 61% and no other travel show

Whether you're a tourist board, airline, operator or hotelier, Destinations is the most cost-effective way to create real response from your target market. It is the ideal opportunity to meet customers, sell travel products and build your brand.

BOOK EARLY TO: Guarantee prime stand positions Get inclusion in the monthly offers e-newsletter sent to 70,000 travellers Get maximum coverage from our PR & marketing campaign Give your brand an opportunity to influence the buying decisions of an audience who will spend over ÂŁ118 million on travel in the next 12 months Rob Debenham Head of Sales Email: rob.debenham@clarionevents.com Tel: +44 (0) 20 7384 8129

Chris Cutler Sales Manager Email: chris.cutler@clarionevents.com Tel: +44 (0) 20 7384 8127

www.DestinationsShow.com