Portfolio Graphic Design 2018-early 2022 by Clarissa Laurencia

2018 - Early 2022

Hi!

Education 2017 - 2021

Pelita Harapan Univesity

I’m

Visual Communication Design - Graphic Design 2014 - 2017

Perguruan Buddhi Senior High School Science

Clarissa Laurencia Graphic Designer (Fresh Graduate)

I’m a fresh graduate from School of Design Pelita Harapan University, majored Visual Communication Design, seeking opportunities that can utilize the skill I posses. I’m adaptable, organized, and detailed person who can work in team or individually. 1 Jun 1999

Tangerang, Indonesia

Language

Organization Experience Nov 2020

Presenter KOMA DKV 2020

Represent final project about disability life through a deaf girl perspective. Aug 2018

Drawing Exploration Committee

One of Visual Communication Design’s Event which exhibit students painting.

Skills

Indonesia

English

Abilities

Contact coratcoret_sa

behance.net/laurenciaclarissa

laurenciaclarissa@gmail.com

issuu.com/clarissalaurencia

linkedin.com/in/clarissa-laurencia

Drawing

Photography

Painting/Watercolor

Video Editing

Digital Illustration

Motion Graphic

Experience Apr 2021 - August 2021

Corporate Communication PT Perusahaan Pengelola Aset (Persero)

Internship at the only national assets management company in Indonesia, PT Perusahaan Pengelola Aset (Persero), that has tons of exciting projects. Collaborate with senior to develop internal bulletin and Company Profile according to brand guidelines. Develop digital illustration assets for social media needs. Brainstorming, designing, and create motion graphic for Ramadhan Greeting Card. Visual design works, such as creating delightful concepts and exploring design for social media needs, create layouts for company merchandise, creating prototype for website launch and mock-ups for company mock-ups. Create short motion graphic for social media needs and Internal Meeting. Animate presentation slides about Covid prevention and Internal Appreciation into short motion graphic in Townhall Meeting. Work with creative and strategy team to compelling, edit, and retouching short video, footage, into content asset built for one of Indonesia Observance Day. Edit, retouching, and inserting back sound for social media video and turn into a social media output including: LinkedIn post, Instagram, and YouTube. Create motion graphic and layouts for social media feeds. Collaborate with Division Head, Group Head, Unit Head, and senior to contribute relevant ideas and feedback to vendors for developing website design. Help to establish visual tone for website design abide to brand guideline of PT PPA (Persero) and SOEs color guide. Work closely with Division Head, Group Head, Unit Head, and senior to ensure PT PPA (Persero) brand guidelines are maintained across all in website design. May 2020 - Aug 2020

Graphic Designer Kanoo Studio

Collaborate with Art Director to explore, designing, and develop logo for florist re-branding, and auto components spare parts brand (brakes).

Creating Illustration assets for F&B brand, and raincoat brand. Brainstorm, illustrate and designing greeting cards for Ice-Cream Brand in various style. Compelling, retouch, and edit short clips into content asset built for social media needs. Working with quality of video and static imagery, from a collection of photography to short stop motion video and turning them into content assets built for Instagram post. Collaborate with social media team to develop social media including: Instagram feeds, Instagram stories. Work on multiple projects at the same time while taking initiative to get approval from Art Directors before submitting final artwork to clients. Assist with everyday projects progress and work closely with Art Director and social media team on daily basis. Jan 2020 - Apr 2020

Assistant Lecturer Pelita Harapan University

Assisting in 2nd Main Studio (Branding). Collaborate with lecturer to assisting students for creating and develop their branding assignment.

Aug 2019

Liaison Ofﬁcer Pelita Harapan University

Accompanying high school student for a tour of the campus, seminars, where the students can learn and understand more about UPH.

Achievement 2019

First Place Favourite Winner Boundless Creativity

First place favourite winner packaging design competition in Boundless Creativity by Konika Minolta.

ISBN & Copyright

Elegum Reportbook & Packaging Design, one of my university project registered ISBN and had Copyright. See on Issuu: issuu.com/aksa.dkv/docs/clarissa_20laurencia_isbn_20elegum_20no_20bleed_01

Let’s Dive Deeper! What’s On in this Portfolio?

We gonna see “the story”, and the recipe behind the design. This Portfolio includes selected works from 2018 to early 2022.

01. UD.Horass 02. PT. Adhi Trengginas 90 Group 03. Rempah Pulau 04. PT Perusahaan Pengelola Aset (Persero) 05. Installation Art of Saraswati 06. Book Profile 07. Dibalik Topeng 08. Ciak Cai 09. Elegum 10. Pucuk Club 11. Jolita Flower Studio 12. Kopi Anko 13. Pesca Gelato Bar 14. Sarasa 15. Nutrigrain 16. Holly Jolly Alley 17. Trick or Treat Barkery 18. Light of Hope 19. Food for Today 20. BTS “Portfolio”

early 2022 - UD.Horass

50 & 22g

UD.Horass

Packaging Design

Key Message: Batak, Simple, Nature, Organic

White Pepper Ground

UD.Horass, as we known ‘Horas’ identical with Batak, and this bussiness from North Sumatra, and dominated by Batak. I designed their packaging for white pepper ground in various sizes and 2 alternative colors for each size. I designed 2 alternative colors such as solid color and gradient color. Let’s take a look!

early 2022 - UD.Horass

The sizes

They used kraft brown paper ziplock (foodgrade) for 22g, 50g, 180g, & 200g. My client tells me that they would to give extra 10% on 20g size, that’s why I put “Extra 10%” on their 20g packaging. Hereby the prototype (Mockup) for ziplock packaging.

Prototype

net weight 180 & 200g

early 2022 - UD.Horass

Prototype

net weight 80g

early 2022 - UD.Horass

White pepper I illustrated white pepper as a pattern of the packaging, which represent their products.

ulos batak UD.Horass, as we known ‘Horas’ identical with Batak, and this bussiness from North Sumatra which dominated by Batak. Ulos represents Batak. Ulos from Batak Toba identicaly with line.

Logo

brand name product

The Recipe Color Palette

Of all the elements of design, color is the one that most directly affects human emotion. On packaging design, especially for Food and Beverage products, some colors can stimulate passionately hungry.

Name of UD. Horass product is “Merica Bubuk (white pepper ground)”.

Ingredient They used 100% pure white pepper.

Produced by Include name and address of home industry, lisence number, expired date, production code, dand net weight.

Red Spice

Maroon

White

#aa1917

#671413

#ffffff

Red represent as spicy, and strong. UD.Horass’s white pepper ground was spicy and strong flavor, because their used 100% raw pepper.

Beside spicy, red and maroon symbolized as apetite, bold, and energy.

White color represent pure, and also as neutral color.

Typography

Clattering Gotham Book

a b c d ef g h i j k l m n op q r ﬆ u v w xy z ABCDEFGHIJKLMNOP QRSTUVWXYZ 012345 6789

abcdefghijklmnopqrstuvwxy z ABCDEFGHIJKLMNOPQRS TUVWXYZ 0123456789

2021 - PT ATSP

PT ADHI TRENGGINAS SEMBILAN PULUH GROUP Logo Design Key Message: Construction, Diamond, Growth, Police, 90 Group

Key Message Visualization

Shield Police

Diamond Mining, Gold

Building Construction

Growth

90 Group

PT Adhi Trengginas Sembilan Puluh Group PT Adhi Trengginas Sembilan Puluh Group “PT ATSP” have the vision to build and empower Papua by assembling cooperation with several investors and professionals experienced within their fields, such as the fields of Construction, Coal Mining, Shipping, Law, and other fields. Source: Company Profile PT Adhi Trengginas Sembilan Puluh Group 2021

ADHI TRENGGINAS SEMBILAN PULUH GROUP

collaterals

ADHI TRENGGINAS SEMBILAN PULUH GROUP

ADHI TRENGGINAS SEMBILAN PULUH GROUP ADHI TRENGGINAS SEMBILAN PULUH GROUP

PT ADHI TRENGGINAS SEMBILAN PULUH GROUP

ADHI TRENGGINAS SEMBILAN PULUH GROUP ADHI TRENGGINAS SEMBILAN PULUH GROUP

PT ADHI TRENGGINAS SEMBILAN PULUH GROUP

2021 - PT ATSP

Construction Bold, and strong shape represents as construction, and also symbolized strong company, and professionalism.

ADHI TRENGGINAS SEMBILAN PULUH GROUP

Diamond Diamond formed by combine a building & diamond, and represents mining.

Police A shield are formed by all elements which represents a police.

ADHI TRENGGINAS SEMBILAN PULUH GROUP

Growth 3 diamond visualized as a blooming flowers represents growth. Negative space between buildings and diamond configurated upward movement and also represents as growth.

ADHI TRENGGINAS SEMBILAN PULUH GROUP

90 ‘90’ represents the name of the company. 90 visualized as invinite.

ADHI TRENGGINAS SEMBILAN PULUH GROUP

ADHI TRENGGINAS SEMBILAN PULUH GROUP blooming

upward movement

2021 - PT ATSP

The Recipe Color Palette

DARK CARCOAL

GOLD

White

#2C2C2C

#bc9a65

#ffffff White is a neutral color, bright, and representy purity.

Charcoal color not too dark as black and not too light, Dark Charcoal represent strong, bold, sturdy, and professional.

Typography

Avenir

Avenir is one of Geometric Sans Serif font that have high readability, clean, and simple.

Black

abcdefghijklnopqr stuvwxyz ABCDE FGHIJKLMNOPQ RSTUVWXYZ 012 3456789

Light abcdefghijklnopqr stuvwxyz ABCDE FGHIJKLMNOPQ RSTUVWXYZ 012 3456789

2021 - Rempah Pulau

REMPAH PULAU Logo & Packaging Design

Logo

Keyword: Eco-friendly, eye catching, simple

Rempah Pulau

Indonesia had a tons of herbs and spices, and most of Indonesian food use spice for their flavor more tasteful. Rempah Pulau is a herbs & spices brand that sells spices, especially white pepper.

2021 - Rempah Pulau

Herbs & Spice A whole logo symbolized as spice on woven bamboo tray, which logotype as a spice. Tray Traditional market of Indonesia usually used woven bamboo tray to place their herbs & spice. Those figure (on the left) represents a woven bamboo tray.

Herbs & Spice I used script font represents friendly, flexibility, and simple

Figure Crown and Tray A whole figure (crown and tray) symbolized as satisfaction, best quality, and good service from Rempah Pulau to their customers.

Crown One of their vision is becoming the largest herbs and spices brand in the Indonesia. A crown formed by Bunga Lawang as a symbolized of herbs & spice.

2021 - Rempah Pulau

Nature

Pepper

Pestle and mortar stone

Typography in ‘R’ of ‘Rempah’, and ‘P’ of ‘Pulau’ shows leaf represents as eco-friendly, and nature.

Negative space formed in ‘p’ of ‘Rempah’ shows pepper represents Rempah Pulau main products.

On ‘h’, there’s pestle and mortar visualization thats usually used by moms, grandma, etc for grinding the spices.

2021 - Rempah Pulau

The Recipe Color Palette

Rempah Pulau logo have primary and secondary colors. Primary colors will use for any media, but if there’s media limitation, we can use secondary colors.

Primary Color

maroon #741eoe Maroon represents strenght, bold, and creativity

Secondary Color

Mustard #d79e52 Tertiary color, by mixing yellow and orange can stimulate passionately hungry, also yellow known as the most eye-cathing color.

Green

Cream

white

#21351b

#feebd7

#ffffff

Green represents natural, fresh, and eco-friendly.

Cream is the one of bright color that represents neutral, and simplicity.

White color represent pure, and also as neutral color.

main logo for tosca backround

2021 - Rempah Pulau

REMPAH PULAU Logo & Packaging Design

Packaging Design

Keyword: Simple, authentic

Rempah Pulau Packaging Design

9.5 cm

Rempah Pulau’s white pepper ground have 2 variants based from their origin, Sulawesi and Bangka. White pepper ground from Sulawesi dominated with green color, and the special one, Bangka dominated with red and gold.

13 cm 6.5 cm

2D Composition

2021 - Rempah Pulau

Back

Front

2021 - Rempah Pulau

Tongkonan Indonesia known as Indonesian Archipelago, that have a tons of ethnicity, religion, race, and inter-group. Toraja is the one of Indonesian ethnic-group from South Sulawesi. Tongkonan, a traditional house of Torajan. One of Rempah Pulau pepper was from Sulawesi, that’s why I visualized Tongkonan as representation of South Sulawesi.

INGREDIENTS Rempah Pulau white pepper ground contain 100% pure pepper.

barcode Exp Date & production code

2021 - Rempah Pulau

Logo brand name product

PEPPER KEY POINT

net weight

PRICE

Rempah Pulau wants a simple illustration that can represent their product. That’s why I illustrated the pepper simply outline and shading to represent simplicity.

Produced by Include name and address of home industry, lisence number, expired date, and production code.

2021 - Rempah Pulau

The Recipe Color Palette

GREEN TOSCA

MUSTARD

White

BLACK

#1c6954

#d69d4c

#ffffff

#000000

White is a neutral color, bright, and represent purity.

Black is a neutral color, represent professionalism.

Green represents natural, fresh, and eco-friendly.

Tertiary color, by mixing yellow and orange can stimulate passionately hungry, also yellow known as the most eye-cathing color.

Typography

Roboto

Medium

Regular

abcdefghijklmnopqrstu vwxyz ABCDEFGHIJKL MNOPQRSTUVWXYZ 0123456789

fusena sans caprica sans abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWYZ 0123456789

abcdefghijklmnopqrstu vwxyz ABCDEFGHIJKL MNOPQRSTUVWXYZ

2021 - Rempah Pulau

Back

Front

2021 - Rempah Pulau

INGREDIENTS Rempah Pulau white pepper ground contain 100% pure pepper.

PEPPER Rempah Pulau wants a simple illustration that can represent their product. That’s why I illustrated the pepper simply outline and shading to represent simplicity.

barcode Exp Date & production code

2021 - Rempah Pulau

Logo brand name product bangka KEY POINT

Lengkuas island is one of the most popular islands in Bangka Belitung Province. It has an icon, which is an old lighthouse. Also Batu Satam Monument is an icon of Tanjung Pandan City, Belitung.

net weight Produced by Include name and address of home industry, lisence number, expired date, and production code.

2021 - Rempah Pulau

The Recipe Color Palette

maroon

metalic gold

#811f14 Color psychology for food and beverages, especially for food products says that red can stimulate passionately hungry. Also Maroon represents bold and strong.

White

#b89555 Gold known as the one of luxury and exclusive color. Gold can be used for limited edition products.

BLACK

#ffffff

#000000

White is a neutral color, bright, and represent purity.

Black is a neutral color, represent professionalism.

Typography

Roboto Medium

Regular

abcdefghijklmnopqrstu vwxyz ABCDEFGHIJKL MNOPQRSTUVWXYZ 0123456789

fusena sans caprica sans abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWYZ 0123456789

abcdefghijklmnopqrstu vwxyz ABCDEFGHIJKL MNOPQRSTUVWXYZ

2021 - Rempah Pulau

Rempah Pulau Packaging Design Corrugated box

Front & Back black and white

Left and Right

main color

2021 - Rempah Pulau

Structure

14,5 cm 14,5 cm

16 cm

40 cm

26 cm

14,5 cm 14,5 cm

16 cm

40 cm

26 cm

2021 - PT PPA (Persero)

pt perusahaan pengelola aset (persero) Company Profile, Motion Graphic, Social Media, Video Editing, etc.

PT Perusahaan Pengelola Aset (Persero)

PT Perusahaan Pengelola Aset (Persero) “PT PPA”, one and only state-owned asset management company with specialization in SOE restructuring and revitalization, investment activities, SOEs asset management activities, and advisory.

Source: Company Profile PT Perusahaan Pengelola Aset (Persero) 2021

Company Proﬁle

Keyword: Corporate, Simple, Professional

Company profile of PT PPA 2021 dominated with blue and navy colors as SOEs color guide. Designed with clean, and simple layout, PT PPA’s company profile used gradient color to avoid much negative space. Typography combination serif (PT serif) with sans-serif (Avenir) create more readability and emphasis. For title, sub-head used PT serif, and for body text using Avenir. Avenir is a geometric sans-serif font that have high readability. PT Serif can give a strong emphasis because they have a bold serif. Even though was a serif font, PT serif also have readability.

2021 - PT PPA (Persero)

Social Media

Keyword: Clean, Simple

I designed PT PPA social mostly for Instagram feeds & stories, and for Linked In, I edited videos about one of Indonesian Observances days, Harbuknas (National Book Day).

2021 - PT PPA (Persero)

Observances Day I designed Indonesian Observances Day for PT PPA’s Instagram feeds and stories. The design refers to the keyword; simple and clean. PT PPA’s feeds designed by turns, navy and white-grey, as color guide of SOEs.

2021 - PT PPA (Persero)

Instagram Stories Some of Indonesian Observances Day content are designed to be uploaded on Feeds, and some of them on stories. Not only for feeds, PT PPA Instagram stories designed by turns too. I designed for PT PPA’s Instagram not only about Observance days, but there’s some content about goverment regulation about Covid-19,

2021 - PT PPA (Persero)

LinkedIn Videos In commemoration of National Book Day (Harbuknas) and National Education Day, PT PPA creating videos by interviewing some scholarship representative from Social and Environmental Responsibility’s program. This video uploaded for PT PPA social media such as, Instagram feeds, LinkedIn, and YouTube.

2021 - PT PPA (Persero)

Motion Graphic I create short animation using Adobe After Effects. I create motion graphic for Marhaban ya Ramadan card, Covid-19 Prevention, Yearly Appreciation, and PPID content. For more motion graphic portfolio scan here.

Scan Me

2021 - PT PPA (Persero)

Video Editing I edited some videos for social media needs, internal greeting, etc. For more and watch the videos, scan below.

Scan Me

2021 - PT PPA (Persero)

Company Merchandise

2021 - PT PPA (Persero)

Poster & Banner I Designed poster, banner, and Instagram story for “Say No To Bribery” content. Refers to keyword clean and simple, I illustrate the action of bribery with flat illustration, looks like a silhouette.

2021 - SSGDS

Visualization Novel Illustration Installation (Thesis)

Installation Art by A. A. Navis

Graphic design is a process of visual communication which is text, images, and forms. The visuals displayed aim to convey information that is conveyed properly and correctly. In general, a message can be informed through verb, as delivery of disability issues that are formed through literature. However, humans will be easier to understand if there is a visual. Text visualization, works where text and visuals go hand in hand so the message conveyed can be more easily understood by the audience. To inform a messages or information can be influenced by the medium of speech. Such as installation, in general in the form of three dimension which is closely related to the relationship between the audience and the work. In installation, there are interaction by audiens which indirectly they will feel the emotion. By choosing the issue of disability, to be expected that it can provide a different view or perspective in living a life, namely through the perspective of a deaf girl.

Saraswati Si Gadis Dalam Sunyi by A. A. Navis

Saraswati Si Gadis Dalam Sunyi “SSGDS” written by A. A. Navis. It’s tells a story of a deaf girl named Saraswati who has a lot of trials of life. On SSGDS, A. A. Navis used first person point of view when he wrote the story, it seems like Saraswati communicate directly to the audiens. I divide into 5 sequence for visualization the stories. Prolog, tells about bad stigma of person with disabilities. First panel, tells about she lost her family at the same time. Second panel tells about deaf girl gets discrimination by her surrounding. Third panel tells about Saraswati starts learning alphabets. The final panel, Epilog, tells about Saraswati start a new journey of her life. Each panel will have a huge books figure represents as Saraswati behavioral. She loves read a book, and always write her feeling through her note book. After she knows about alphabet, she always send a letter to her brother. Watch 3D installation videos by scan below.

Scan Me

2021 - SSGDS

Prolog In Prolog, I visualized Saraswati was isolated on a squash confinement and many eye stares to her. A squash symbolize as a bad habit of Saraswati surrounding. They always underestimate and discriminate disabilities.

2021 - SSGDS

Panel 1 - Losing Family At the same time, Saraswati tells her time was stopped. Her family was died in car addient. In this panel, I illustrate the clock was crack represents Saraswati feels, 2 trees different value of colors symbolized as 2 realm, and hangging clock symbolized as their memories.

Panel 2 - Discrimination After she left Jakarta, and move to her hometown, she gets verbal discrimination. As we know, some of person with disability, deaf, use sign language for communicate. Saraswati knows that sign language many used as a joke by a normal people. While she was in front of the house, 2 man moved his hand and use sign language for a joke.

2021 - SSGDS

Panel 3 - Learning Alphabet Her nephew willing to teach her an alphabet and read a books. Saraswati firstly know the alphabet, then a word, a sentence, until she can wrote a letter. 2 gloomy candles symbolized as the bad past of her will melt and disapear.

2021 - SSGDS

Epilog - New Life The final panel tells that Saraswati can communicate fluently through the words she wrote. She also able to sew a clothes.

Surrealism All illustration refers to surrealism art because the novels used many figure of speech.

2020 - Book Proﬁle

book profile Illustration, Layouting

Self Book Proﬁle

In the self book profile tells about “what do you see yourself in 5 years”. Start with short introduction, and the vision & mission, goals, and strategy of 5 years later. I designed refers to keyword fun, playful, and simple. Organic lines represents as the keywords. This book profile is illustration-based that related with the content inside. I want to create a playful, fun, easygoing, and flexible. We learn in design theory, create some design must be flexible, simple, eyecatching, and easy to memorized.

2020 - Book Proﬁle

The Recipe Color Palette

I always seems happy, and ‘not run out of energy’ person. I choose this 3 colors as simple, playful, and fun. Beside playful and fun, I choose maroon as strong, and bold. As a designer, we have to create inovative day by day.

maroon

mustard

navy blue

#562317

#f7a51d

#1b1834

Maroon represents as brave, bold, strong, and solid.

navy blue represents as creative, structure, and innovative.

Typography

Timothy Regular

Din

bold

abcdefghijklmnopqrstuv wxyz ABCDEFGHIJKLMNOPQ RSTUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxy z ABCDEFGHIJKLMNOPQRS TUVWXYZ 0123456789

2020 - Dibalik Topeng

dibalik topeng Typography

Dibalik Topeng by Dolﬁ Inda Suri Dibalik Topeng was shown by Teater Keliling in Galeri Indonesia Kaya, Jakarta Pusat, on 17 June 2017. This show tells about two circle whose have different perspective about the meaning of life, they’re the sibling, the domineering with the grumpy, and the coward with the stupid. One day, the grumpy that rude and stubborn connected with the coward. Something the two of them had never felt before amaze them and they accept each other, that called love. But, this feeling was opposed by their other siblings whos don’t understand all of this feeling. In the end, there’s war between “love” and “hate”. The shows was staged with Betawi vibes and various cultures in Jakarta. This shows used dialect and language of Betawi that can attract attention from the audience.

2020 - Ciak Cai

fast but healthy Packaging Design Layout, Logo Motion Graphic

Ciak Cai

Ciak Cai is one of my Univ’s project that sells healthy food. This projects was done by a team, including me. On this project, I do layouting for packaging, and simple motion graphic for the logo. The illustrations assets was illustrated by my team mate. Ciak Cai perfectly for workers that not have much time for breakfast. Ciak Cai basically a fast food with healthy concept.

2020 - Ciak Cai

Ciak Cai

Ciak Cai is a ricebox brand which sells chinese food with low calorie concept. Chinese food is more healthier because of their food processing. Most of chinese food are steamed, boiled, saute, etc. So Ciak Cai didn’t sells any fried foods that can cause fats and colesterols. Ciak Cai’s food use less salt and no MSG. Although Ciak Cai was less salt and no MSG, the flavour still perfectly tasty, because we used Indonesian’s spices, and imported chinese’s spices.

2020 - Ciak Cai

Ciak Cai

“Ciak Cai” in hokkien means eats veggie or eats healthy food. As we know, principles of design logo is simple, memorable, timeless, versatile, and appropriate, “Ciak Cai” words was simple, easy to pronounce, and memorable. The tagline “Taste like home” refers to chinese food’s taste similars and healthy like home-cooked food, mother’s cuisine. Watch Ciak Cai short motion grapic logo by scan QR code below.

Scan Me

2019 - Elegum

Elegum

Logo, Mascot, Packaging Design, Merchandise, Social Media, Poster, Infographic, Promotional Design

Elegum

Elegum sells Indonesian traditional snack called “Kuping Gajah” (Elephant’s Ear), because the shape similar like elephant’s ear. This snacks identically with swirl line. Elegum taken from the word “ELEphant” and “sorGUM”. Elegum sells kuping gajah snack with healthier concept. They used sorgum flour, corn milk, and egg-replacer (isolated soy protein & cornstarch). They used sorgum flour as a replacement of flour, corn milk as natural sweeteners, and egg-replacer safe for they who had egg allergy. Corn milk contains rich in fiber, high in protein, highly nutrious including protein, antioxsidants, and vitamins. Using corn milk as natural sweeteners also to lower blood sugar. This snack is good for healthy because they contains less-gluten, low calorie that easy to digest.

2019 - Elegum

Logo

Keyword: Healthy, playful, fun, colorful, organic, modern

Elegum

Elegum also called as healthy snacks because they easy to digest, good for your intestines. Related to their benefits, forms of the logo refers to intestines characteristic forms, that is continous. As we know intestines had an organic shape with circle shape, that’s why I designed the logo with an organic lines and continous. ‘E’ at the beginning of the word “Elegum” visualized as elephant’s trunk represent as the name of the snack “kuping gajah”. Elegum is a project collaborating with Food Technology’s event called Food Explore. Food Technology made the healthy food, and Design departements designed the brands.

lemon

mix berries

2019 - Elegum

Mascot

Keyword: Elephant, Expresive, playful, fun, eye-catching

Elegum had mascot called “El”. Name “El” taken from the word “ELephant”. Elegum is a playful snack brand, so I illustrated the maskot. The mascot had a different expression and gesture in every flavour, and events. El was a expressive mascot represent as a happiness, smiley, and laughter of a teenager while they’re together, and also to attract attention from the audiens.

pandan

lemon

Non-event

mix berries

2019 - Elegum

pandan

lemon

chinese new year edition

mix berries

2019 - Elegum

Packaging Design

Keyword: Playful, fun, organic, colorful

Primary Retail Packaging

Primary retail packaging was a main package for the products that usually sells at the supermarket. Elegum is a kuping gajah snack that needs safety packaging in order to the product not break easily. Elegum’s primary packaging basically used some alumunium pouch inside the craft paper tube. This cause craft paper tube didn’t impermeable yet, so the snacks will be not cruncy anymore. In this package, will include Logo, visual identity, MUI logo, BPOM number, SoD (School of Design) logo, FaST (Faculty of Science and Technology) logo, nutrition facts, ingredients, barcode, product development & designer, expired date, flavour, flavour benefits, and unique selling point. They will be 3 flavours, such as pandan, lemon, and mix berries.

2019 - Elegum

Secondary Retail Packaging Secondary retail packaging was a second package for the products which can be outer layer protector, family pack, or big pack, and quantitatively more bigger than primary packaging. Elegum’s secondary package still related to primary package that used cardbox as a medium, however this secondary package is quadrilateral. This quadrilateral will include 4 primary retail package inside. In this package, will include Logo, visual identity, MUI logo, BPOM number, SoD (School of Design) logo, FaST (Faculty of Science and Technology) logo, nutrition facts, ingredients, barcode, product development & designer, expired date, flavour, flavour benefits, and unique selling point. They will be 3 flavours, such as pandan, lemon, and mix berries.

2019 - Elegum

inside

2019 - Elegum

Seasonal Packaging

Seasonal events can be the main attraction for consumers because of the 'limited edition'. Seasonal package visualized with adding some elements or assets according to the theme of the season. In this case, we also must do unity with the original or non-seasonal edition. One of seasonal events that Elegum made, is for Chinese New Year edition. Chinese New Year identically with red and yellow colors, and also elements visual that quite complex. Chinese New Year's visuals can take on elements such as zodiac, tradition, accesories mandatory, etc.

original

CNy edition

2019 - Elegum

primary retail packaging

secondary retail packaging

2019 - Elegum

CNY Red Envelope

secondary packaging structure

2019 - Elegum

Point of Purchase

Elegum’s Point of Purchase (PoP) used Medium-density fiberboard as main materials aims to sturdy. In a reason of primary retail packaging formed as a tube, I designed the PoP “easy to pick” concept. The primary packaging will placed horizontally and will continous rolling if someone take the product one by one. This PoP can be one flavour only, or 3 flavours at a time.

2019 - Elegum

Poster

A brands will promote, or giving their information about brand products, also attracting consumers, not only through display, and packaging, however could be through a poster, social media, etc. With attractive visuals such as infographic, can be more attract consumers. This poster will be a infographic about “how to make Elegum”.

2019 - Elegum

Instagram Ads

Instagram have a lot of features that can support out digital marketing or promotion. For Elegum, I used “swipe up” features for directing consumers to our target marketing. That can directed to profile, or even to e-commerce. We also can used ads to promote our brands.

2019 - Elegum

Instagram

Nowdays, many people search any information, shopping through Instagram. In Instagram, Elegum provide information such as promotion, bazaar, new flavour, FAQ, etc. Not only tells about the flavours, promotion, Elegum also want to interact with the consumer through games. Also we can make a giveaway.

2019 - Elegum

elegum.id 123

posts

elegum.id

88k

followers

123

following

posts

elegum.id

88k

followers

123

following

posts

88k

followers

Kuping Gajah Elegum

Can’t resist the twist! Cemilan kuping gajah less-gluten, get now by click link below

www.elegum.com

pandan

lemon

mix berries

games

Q&A

pandan

lemon

mix berries

games

Q&A

pandan

lemon

mix berries

games

following

Q&A

2020 - Pucuk Club

Pucuk club Logo Design Keyword: Simple, strong, stocks, caterpillar

Pucuk Club

Pucuk Club is a community focused on investation discussion which cover trading stock and cryptocurrency. In Bahasa Indonesia “Pucuk” could be mean as rise up, going up, increase, that refers to profit growth. Logogram formed by a caterpillar and candlestick.

Candlestick Logogram formed between caterpillar and candlestick. A caterpillar symbolize as persistent, active, and energetic. A caterpillar will climb at the top of leaf, represents as the candlestick will go uptrend. Thats why the founder wanted visual of caterpillar in their logogram.

3JE

“3JE” is the owner of Pucuk Club that have 3 persons with initial “J”, and 1 person with initial “E”. They wanted to have a simple and constantly unity with Pucuk Club logo. 3JE logo formed by combining letter “3”, “J”, and “E”. I used closure and law of prägnanz to designed the logo.

Uptrend As we know, stocks or even cryptocurrency sometimes will uptrend or even downtrend, but the founder (also all of us) wanted to be uptrend as always. In their Instagram, will giving their analysts about stocks and inform the best way to trading or invest on stocks.

Happiness The founder wanted their audience to be always happy and smile. Their want Pucuk Club could be one of the audience trustworthy platforms about stocks and happiness. They will give the best advise and information about stocks and cryptocurrency.

Going Up Pucuk Club is a community, a platform, in social media that audience can discuss about stock, or cryptocurrency. They will analysts as best as they can, then they will inform to their social media. The negative space of logotype form into a stock graph represents as a trading, stock, and cryptocurrency.

2020 - Jolita Flower Studio

Jolita Flower studio Logo Design Key Message: Purple, Ancient Greek, blooms

Key Message Visualization

Cyclamen Graecum

Ancient Greek nation flower, symbolized ‘circle’

Hand Gesture Blooms

Purple

Jolita

2020 - Jolita Flower Studio

Jolita Flower Studio Keyword: Organic, modern

“Jolita”, Ancient Greek origin. Composed two elements, ‘Violet, purple’ and ‘flower, blossom, bloom, peak, brightness, brilliance’, so “Jolita” means ‘Purple Flower’. The owner wanted anti-mainstream alignment such as vertical or horizontal, and used organic font. She also want to have flower in their logo. Key point: purple, Ancient Greek, blooms

2020 - Jolita Flower Studio

Cyclamen Graecum Ancient Greek nation flower, symbolized ‘circle’

“

”

“ Hand Gesture Hand gesture symbolized as blooms.

”

2020 - Jolita Flower Studio

Key Message Visualization

Cyclamen Graecum

Ancient Greek nation flower, symbolized ‘circle’

J “J” Jolita

Purple

Jolita

2020 - Kopi Anko

kopi Anko Social Media Design Kopi Anko

Kopi Anko is one of Indonesian coffee store with minimalist concept design. I do the social media design for Instagram.

2020 - Pesca Gelato Bar

Pesca gelato bar Greeting Card Pesca Gelato Bar

Pesca gelato bar sells gelato, ice cream cakes, and mochi ice-cream based in Indonesia.

2020 - Pesca Gelato Bar

Pesca Gelato Bar

Greeting cards for Chinese New Year, Eid Mubarak, Season’s Greetings, Congratulation, and Happy Birthday events. Pesca wanted to have a simple digital illustration according to the concept.

2020 - Sarasa

Sarasa

Illustration, Short Video Editing, Social Media

Sarasa

Sarasa is a cathering that sells Indonesian foods. I illustrate for social media needs with “work from home” concept, stop motion video, and Instagram design. Watch stop motion video by scan below.

Scan Me

2019 - Nutrigrain

Nutrigrain Short Video Editing

Nutrigrain

Nutrigrain™ sells 100% pure wheat germ no artificials no preservatives to give your health a boost. Each nutrigrain™ wheat germ embodies an abundance of energy, fiber, protein and complex carbohydrates which is essential for daily activities and healthy body functioning. I edited short video for Instagram needs. I do color correcting refers to their color branding. Watch and see by scan below. Source: Nutrigrain.co.id

Scan Me

2020 - Holly Jolly

Holly Jolly

Logo Design

Keyword: Colorful, fun, modern, organic, playful

Holly Jolly Alley

Holly Jolly Alley is a small business that sells custom gifts. For now, they sells custom notebook / journal, graduation gift such as custom 3D illustration and acrylic. Refers to keyword colorful, fun, modern, organic, playful, the logotype visualized as a confetti, symbolized as a gift.

De Fleur by Holly Jolly

De fleur sells custom flower arrangement, dried flower, snack box, and soap flower. They don’t used fresh flower because they want the customers can keep the gift and they reminisced about the memories.

2019 - Trick or Treat

Trick or treat Packaging Label

Trick or Treat

Trick or Treat is a pet shop that sells food for dogs and cats. I designed their food label for fish cartilage in 3 sizes, small, medium, and large.

2019 - Light of Hope

kindergarten branding Logo, Visual Element, Graphic Standard Manual, Company Profile

Light of Hope

Light of Hope is an International Kindergarten that provides holistic, moral formation, transformational learning rooted in Proverbs 1:3, equipping with more than knowledge, skills, and care for nature programs.

2019 - Light of Hope

Logo

Keyword: Playful, fun, organic, modern, nature

Light of Hope

Light of Hope have 1 main logo, and 3 secondary logos, aims flexibility to some production/printing media. Logo of Light of Hope refers to the keypoint playful, joy, and holistic. By choosing keywords nature related with main learning program, caring to nature, the logo formed into an organic and modern forms.

main logo

secondary logo

2019 - Light of Hope

Dove A Dove in Logogram represents as holistic; After Jesus was baptized, just as he was coming up out of the water, the heavens opened and he saw the Spirit of God descending like a dove and coming on him. And just as Jesus was coming up out of the water, he saw the heavens splitting apart and the Spirit descending on him like a dove. and the Holy Spirit descended on him in bodily form like a dove. And a voice came from heaven, “You are my one dear Son; in you I take great delight.” Then John testified, “I saw the Spirit descending like a dove from heaven, and it remained on him (Matt 3:16, Mark 1:10, Luke 3:22, John 1:32).

Montesory Wooden Toys A Logotype formed onto element of design, dots, which refers to kids toys and playground.

2019 - Light of Hope

Organic Forms Applied one of Gestalt principle, Law of Prägnanz, perceiving complex things as simplistic forms in order to recognize the environment easily. A dove formed by an organic forms in order to create dynamic.

Children Playground and Montessori Toys

Dove’s Wings 6 organic forms in wings represents as Ligh of Hope is the sixth sub-brand of Pelita Harapan Foundation

Dove’s Body The body symbolized as Proverbs 1:3.

Alphabet “i” on word “Light” arranged on “L” in order to minimize the negative space. Also aimed to create harmonies, and rhythm. Logotype designed with dots inside refers to detailed children playground and montessori toy. This reflected to the keyword playful and also this represent as the brand; a kindergarten.

2019 - Light of Hope

main color

One Color

One color logo, white, only used for black and darker background. One color logo in order to create contrast and readability. One color application for logo only allowed for logotype with byline. The application of main color logo could apply for all configuration except only logogram. One color logo usually used for printed merchandise such as apron, stamp, and building platform.

secondary color

2019 - Light of Hope

Monochrome

Monochrome color only used for limited media production.

2019 - Light of Hope

Visual Element

Full configuration

Keyword: Playful, fun, organic, modern, nature

Pattern

Pattern is a flexible visual element that can be used for any media. Light of Hope’s pattern have some various color background. This pattern can be used full configuration or even in one row only. Not allowed to change the configuration, composition, forms, or even the colors.

croping into 2 row

only using 1 row

2019 - Light of Hope

Merchandise & Promotion media

business card

event or promotion about nature

teacher

formal event

head, bod, boc, ceo

learning promotion

staff internal

2019 - Light of Hope

Graphic Standard Manual

Keyword: Playful, fun, organic, modern, nature

GSM

Graphic Standard Manual (GSM) contains the philosophy of the brands, logo, pattern, the rules, do and don’t, photography parameter & subject matter, media promotion, collaterals, etc. Basically GSM more like a recipe in cooking field. Read full Graphic Standard Manual by scan below.

Scan Me

2019 - Light of Hope

Company Proﬁle

Keyword: Playful, fun, organic, modern, nature

Company Proﬁle

Company profile contains kinedrgarten backrgound, vision & mission, about Light of Hope, facilities, and learning programs.

2018 - Food for Today

Redesign Food for today Layouting, Illustration

Food For Today

Food for Today is a books that tells about healthy food. This is one of my University project, and may include a photo from googles. This is not a commercial used. Food for Today designed not too much text than the design before, and add some illustration that visualized the contents. Read and see more by scan below.

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Behind The Scene

Behind The Scene Portfolio 2018 - early 2022

2018 - Early 2022

Behind The Scene

question tag

2017 - Early 2022

As a graphic designer, the visuals displayed aim to convey information that is conveyed properly and correctly. For example, logo, every logo has their philosophy. Not only logo, every design, have their phylosophy. Thats always be asking, “why the forms looks like this?”, “why the you used this colors”

The Recipe Color Palette

Yelow Inﬁnite Infinite represent as a creative ideas.

White

#f8b511

#000000

#ffffff

Yellow represent cheerful

Black represent professionalism, and bold.

White color as neutral color.

Typography

2017 - Early 2022

heavitas Go forward Keep moving forward and always be motivated.

2017 - Early 2022

Black

Avenir Light Avenir Black

abcdefghijklmnopqrstu vwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

abcdefghijklmnopqrstuvwxy z ABCDEFGHIJKLMNOPQRS TUVWXYZ 0123456789 abcdefghijklmnopqrstuvwxy z ABCDEFGHIJKLMNOPQRS TUVWXYZ 0123456789

Thank you Contact coratcoret_sa

behance.net/laurenciaclarissa

laurenciaclarissa@gmail.com

issuu.com/clarissalaurencia

linkedin.com/in/clarissa-laurencia