MEASUREMENTS: TITLE BODY
ROBOTO REGULAR 25.979 PT / 29.226 PT UNIVERS LT STD 55 ROMAN 8 PT / 9 PT
Roboto Roboto has been designed by Christian Robertson and developed by Google as the system font for its mobile operating system Android. The entire font family has been lisenced under the Apache lisence. Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types. 1
Roboto
Lato Regular
Roboto Regular
I Swallowed the Whale Before It Could Swallow Me I swallowed the whale before it could swallow me. It’s sitting in my belly now, asleep with one eye open and watchful. When the whale is awake, it swims around in my stomach until it’s aligned with my esophagus and blows white froth up into my throat. I spit out salt water in meetings. When I rock my son to sleep, the whale’s low song overpowers my lullaby. I know the whale is angry with me. - LEZI YTIRHIH XLI REXYVEP SVHIV - HSRƅX ORS[ LS[ XS Ƽ\ MX
Typography Roboto Regular 16 pt
Typography Lato Regular 16.7 pt
USAGE / CHARACTER
classic, clean, easygoing, interior design, wedding WHY THEY GO WELL TOGETHER
Typeface Lora is a well-balanced contemporary serif with roots in calligraphy, combine with rounded and clean typeface.
MEASUREMENTS:
12.814 PT - LEADING 14.416 PT 8 PT - LEADING 9 PT
HEADING BODY
2
Roboto
Minion Pro Bold
School Run
force children buggy bags through front door walk fast walk faster break into jog point out dog shit are we late QYQ RS MXƅW ƼRI NYWX LEZIRƅX KSX XMQI XS WTEVI TEWXI SR Roboto smile thank God for little green men catch whiff of B.O. Regular curse new deodorant point out dog shit morning good morning hey there hello hi okay love see you at three thirty have a good day kiss air vacated at warp speed watch son get consumed by large green rectangular building breathe away lump in throat remember daughter fumble for rusk retrace steps traipse faeces through house.
Typography Roboto Regular 16 pt
Typography Minion Pro Bold 19 pt
USAGE / CHARACTER
Traditional, classic, WHY THEY GO WELL TOGETHER
A combination of neutral medium contrast between serif and sans serif typeface.
MEASUREMENTS:
16.218 PT - LEADING 18.245 PT 8 PT - LEADING 9 PT
HEADING BODY
3
Roboto
Playfair Display Bold
My Future Depends On It
- [EW [LIR [I PIJX 6SQERME -X [EW 'IEY̋IWcu just came to power. At the airport they searched our Roboto luggage and peered into our bodies. On the plane people Regular WLEVIH XLIMV LYQMPMEXMRK I\TIVMIRGIW [MXL IEGL SXLIV while dismantling their shoes and loosening their teeth to uncover hidden treasures. My mother and I rolled our eyes in utter disbelief just as we did down below when customs people were reaching inside our bodies.
Typography Roboto Regular 16 pt
Typography Playfair Display 16.5 pt
USAGE / CHARACTER
Traditional, classic, elegance, vintage, modern, bold, stylish, extravagant, femine, fashion blog, magazine WHY THEY GO WELL TOGETHER
A combination between transitional typeface and sans serif fonts, where they are used for body text, a medium contrast between bold and thick strokes. MEASUREMENTS:
14.416 PT - LEADING 16.218 PT 8 PT - LEADING 9 PT
HEADING BODY
4
Roboto
Didot
Great Composers of the American Popular Song
A window opens on a forest: trees, moonlight, a path. You’ve been here before: the knot in a pine becomes a Roboto long-lost face, the veil of leaves a scarf of blue silk. You Regular WXEVXPI E ƽSGO SJ FMVHW MRXS ƽMKLX ERH XLIMV GVMIW IGLS E song playing in a tiny room wreathed in cigarette smoke. Through the window, the man at the piano sees a large house in a small town, his grandmother’s tulips, the fall of his sister’s hair. At the word song his eyes meet yours and LMW ƼRKIVW TEYWI SR XLI OI]W FMVHW SZIV E WXEVPMX GER]SR
Typography
Typography
Roboto Regular 16 pt
Didot 19.7 pt
USAGE / CHARACTER
modern, old-style, construction WHY THEY GO WELL TOGETHER
A high-contrast typeface combined with thin and thick strokes, applied serif and sans serif typeface.
MEASUREMENTS:
14.416 PT - LEADING 16.218 PT 8 PT - LEADING 9 PT
HEADING BODY
5
Roboto
Bitter Reguar
What Do You Need
It was very long ago. Very long indeed, that a young boy and girl very much like you walked into this story. They were looking for the girl’s father. The boy was her long Roboto time friend trying to help. What do you need? All you need Regular to do is ask, and everything will come right into your open awaiting arms. It’s very hard, very hard indeed to picture what you REALLY need. Most people ask for what they want, but can’t get by themselves. Things that are almost impossible, but, nothing is impossible.
Typography
Typography
Roboto Regular 16 pt
Bitter Regular
USAGE / CHARACTER
Bold, modern, creative, travel, food, lifestyle= WHY THEY GO WELL TOGETHER
A contemporary slab serif typeface perfect for travel, food and lifestyle blogs. Roboto condensed is a complementary to the slab serif font
MEASUREMENTS:
16.218 PT - LEADING 18.245 PT 8 PT - LEADING 9 PT
HEADING BODY
6
Roboto
Archivo Black
I Swallowed the Whale Before It Could Swallow Me
Roboto Regular
I swallowed the whale before it could swallow me. It’s sitting in my belly now, asleep with one eye open and watchful. When the whale is awake, it swims around in my stomach until it’s aligned with my esophagus and blows white froth up into my throat. I spit out salt water in meetings. When I rock my son to sleep, the whale’s low song overpowers my lullaby. I know the whale is angry with me. - LEZI YTIRHIH XLI REXYVEP SVHIV - HSRƅX ORS[ LS[ XS Ƽ\ MX
Typography Roboto Regular 16 pt
Typography Archivo Black 16 pt
USAGE / CHARACTER
Bold, web design, print, resume, sport, elegant, neutural WHY THEY GO WELL TOGETHER
An elegant high-contrast typeface that shares similar proportion with a neutral low-contrast typeface
MEASUREMENTS:
12.814 PT - LEADING 14.416 PT 8 PT - LEADING 9 PT
HEADING BODY
7
Roboto
Raleway Regular
The Bard And The Giggle Tree
0SSO EX ]SYV FEVI ƽIWL] SEXQIEP ERH [SRHIV [L] XLI KSEX WXMPP WLMZIVW EX XLI XST SJ XLI QSYRXEMR 7SQIXMQIW XVIIW PIEZI QSVI Roboto XLER VEOIW ERH WSVI FEGO EKSR] 4PIEWYVI LMHIW MR LIV WXYQT] Con- FEVO ;SSJ [SSJ ERH QEOI QI FEH 4PIEWI VIQIQFIV ]SYV QMRH densed MW Q] NIPP] ERH XSHE] - WIIO TIERYX FYXXIV GSQTER] SV HMH ]SY JSVKIX XLI SEXQIEP EPVIEH] WMPP]# )RH PEXIV FYX RS[ HVYQW QMRKPI MR GSWQMG GEHIRGI FIGEYWI XSHE] [I IWGETI ;I IWGETI 8LI FEXXPI JSV XSHE] RIZIV FVEZIW E ZMGXSV 8LI EJXIVQEXL EP[E]W QEOIW QI [SRHIV ;LEX MW XLI KMKKPI XVII PSSOMRK EX RS[#
8]TSKVETL] Roboto Regular 16 pt
Typography Raleway Regular 16,5 pt
USAGE / CHARACTER
Modern, clean, crisp, graphic design, interior design WHY THEY GO WELL TOGETHER
Raleway is an elegant sans-serif typeface family intended for headings and other large size usage, paired with a condensed sans-serif font. Suitable for graphic designers and interior designers
MEASUREMENTS:
14.416 PT - LEADING 16.218 PT 8 PT - LEADING 9 PT
HEADING BODY
8
Roboto
Museo Sans
The Toy Maker And The Bird.
Once upon a horse there was a mule. Odd enough the back of his leg there was a bird of prey named Burt. The Roboto bird who ruled Estonia, informed the king that toys were Regular no joke. Thus the king sent the royal toymaker to help. Helga, the royal consort was upset that her toymaker was on his way to the Estonia. This mission was dangerous but XLI XS]QEOIV HMHRX ƽMRGL XLIVIJSVI LI WEZIH XLI XS]W ERH the mule. Once this occurred he proclaimed happiness for all Estonians and lived among the mules forever.
Typography Roboto Regular 16 pt
Typography Museo Sans 16.7 pt
USAGE / CHARACTER
Technology, friendly, clean WHY THEY GO WELL TOGETHER
A combination of rounded sans-serif font paired with a light and clean slab font.
MEASUREMENTS: HEADING14.416 PT BODY
9
- LEADING 16.218 PT 8 PT - LEADING 9 PT Roboto
Yanone Kaffeesazt Once upon a time there was an ice-cream cone and a girl licked it then the scoop of ice cream fell off of it and then Roboto a bunch of dogs like 50 or 60 of them came and ate the Regular ice cream that’s on the ground and then the girl screamed and now here’s a bio of her. She had little red piggy tails and a bunch of red freckles and she’s cute and the dogs were really droolly and the girl was 6 years old.
Completely Random And Horrible
Typography
Typography
Roboto Regular 16 pt
Yanone Kaffeesazt 16,7 pt
USAGE / CHARACTER
dining, feminine, elegant, invitation, informal= WHY THEY GO WELL TOGETHER
A combination of a neutral high contrast between condensed and regular sans serif typeface, both of them had similarity; sans serif typeface.
MEASUREMENTS: HEADING16.218 PT BODY
- LEADING 18.246 PT 8 PT - LEADING 9 PT 10
Roboto
MEASUREMENTS: TITLE BODY
MONTSERRAT REGULAR 25.979 PT / 29.226 PT UNIVERS LT STD 55 ROMAN 8 PT / 9 PT
Montserrat Montserrat is a geometric sans-serif typeface designed by Julieta Ulanovsky in 2011, inspired by posters and signage from her historical Buenos Aires neighborhood of the same name. It is rather close in spirit to Gotham and Proxima Nova, but has its own individual appearance—more informal,less extended and more idiosyncratic. It is provided in a total of nine dierent weights, withupright and italic shapes. 11
Montserrat
Cormorant Bold
Empty-Bellied Spontaneity
Spontaneity should never be initiated after prolonged periods of starvation. The problem with Mont- empty-bellied spontaneity is there’s simply no serrat room for thoughts when all you can think about is Regular bacon and burgers. This digression leads to blind rage usually followed by a stabbing. This proves the original saying, “A stabbing goes further than a steak.”
Typography
Typography
Montserrat Regular 16 pt
Cormorant Garamond 21.5 pt
USAGE / CHARACTER
modern, clean, casual, classic WHY THEY GO WELL TOGETHER
Two typefaces that based on geometric shape, one has neutral character, and the other has strong character
MEASUREMENTS: HEADING18.246 PT BODY
- LEADING 20.526 PT 8 PT - LEADING 9 PT 12
Montserrat
Cardo Bold
Not in the Caves of Nickeldime
It boggles my mind that poor Ickbert survived the great balloon explosion of 1993. It was the most Mont- explosive balloon explosion of the decade, and serrat XƬǸƫƺȸɎ ˢƺɯ ɀǼȒɯǼɵ ȒɖɎ ɎȒɯƏȸƳɀ Ɏǝƺ ɀɖȵƺȸȇȒɮƏ ǣȇ Regular Ə ƫǼƏɿƺ Ȓǔ ƫƏǼǼȒȒȇ ǼɖɀɎ ƏȇƳ ǔȒȒǼǣɀǝ ˢƏǣǼǣȇǕ Ȓǔ Ǽǣȅƫɀِ Rǣɀ ǝƏǣȸ ǼǣɎ Ȓȇ ˡȸƺ ɯǝƺȇ ǝƺ ƫȸƺƺɿƺƳ ƫɵ Ɏǝƺ ɎȒɯȇ ȒǣǼ ȸƺˡȇƺȸɵ ƏȇƳ ǝǣɀ ˡƺȸɵ ǼȒƬǸɀ ƫȸɖɀǝƺƳ ƏǕƏǣȇɀɎ Ə ƬǣȸƬɖɀ elephant that was inexplicably covered in petroleum jello and aftershave. How fortunate.
Typography
Typography
Montserrat Regular 16 pt
Cardo Bold 19 pt
USAGE / CHARACTER
fashion, magazine, classy, subtle WHY THEY GO WELL TOGETHER
Sans serif with small x-height combined with neutral geometric typeface.
MEASUREMENTS: HEADING12.814 PT BODY
13
- LEADING 14.416 PT 8 PT - LEADING 9 PT Montserrat
PT Serif Bold
The House On The Hill
ɀ Ɏǝƺ ˢȒȒƳɯƏɎƺȸɀ ȸƺƬƺƳƺƳً ÁǝȒȅȵɀȒȇ ƺȇɎƺȸƺƳ Mont- what used to be his home. The structure had once serrat stood proud at the top of the hill. Now it was in Regular shambles, the storm having carried it off its foundations and depositing it several hundred yards away.
Typography Montserrat Regular 16 pt
Typography PT Serif Bold 17 pt
USAGE / CHARACTER
food, drink, article, blog WHY THEY GO WELL TOGETHER
A combination of a oldstyle typeface with a geometric typeface, Medium contrast between serif and sans serif.
MEASUREMENTS: HEADING12.814 PT BODY
- LEADING 14.416 PT 8 PT - LEADING 9 PT 14
Montserrat
Bodoni Bold
Summer Days
Joseph peered out his bedroom window, the sumMont- ȅƺȸ ɀɖȇ ƫƺƏɎǣȇǕ Ȓȇ ǝǣɀ ȒǼƳ ɎǣȸƺƳ ǔƏƬƺِ Ɏ ȇǣȇƺɎɵٮˡɮƺً serrat he didn’t care. He enjoyed watching the children Regular play hopscotch, giggling and waiting for the bells of the ice cream truck. Every time, the girls would drop their chalk and run to the sound. In the backǕȸȒɖȇƳ ƫǣȸƳɀ ˢƺɯ ǔȸȒȅ Ɏȸƺƺ ɎȒ Ɏȸƺƺِ hȒɀƺȵǝ ȸƺȅƺȅbered those summer days as if it were yesterday.
Typography
Typography
Montserrar Regular 16 pt
Bodoni 21 pt
USAGE / CHARACTER
modern, classy, advertising, posters WHY THEY GO WELL TOGETHER
A combination of high-contrast between bold and thick strokes, serifs and sans serifs
MEASUREMENTS: HEADING18.246 PT BODY
15
- LEADING 20.526 PT 8 PT - LEADING 9 PT Montserrat
Domine Bold
The Other Side Of Obsession
Nothing was as he remembered. Not the walk, with Mont- Ɏǝƺ ƬǝǣȵȵƺƳ ƏȇƳ ɖȇƺɮƺȇ ˢƏǕɀɎȒȇƺɀً ȇȒȸ Ɏǝƺ ƳɖɀɎɵً serrat desiccated garden, nor the house itself. The two Regular decades had ravaged the property and Stephen immediately regretted its purchase. The Packards had long since moved on to a much more modern estate. It seemed he was still trying to catch up in a race only he knew they were running.
Typography Montserrat Regular 16 pt
Typography Domine Bold 15.5 pt
USAGE / CHARACTER
modern, clean, simple=== WHY THEY GO WELL TOGETHER
Combination between tall x-height and geometric typeface bring in medium contrast.
MEASUREMENTS: HEADING12.814 PT BODY
- LEADING 14.416 PT 8 PT - LEADING 9 PT 16
Montserrat
Karla Bold
The Holiday Season
It’s my favorite time of year, holiday season on the Mont- coast. The weather is nice, the days are long, and serrat everyone is happy. The tourists are everywhere. Regular Children, grandchildren, dogs; they’re all waiting in lines at the jewelry shops, the coffee shops, and the gift shops. Especially standing in lines at the ice cream shop where I work every day. Flashing their cash around once and a while, but mostly credit cards. So carefree and careless.
Typography Montserrat Regular 16 pt
Typography Karla Bold 17.5 pt
USAGE / CHARACTER
travel, holiday, agency, design, portofolio WHY THEY GO WELL TOGETHER
Two combination sans serif, medium contrast between bold and regular typeface.
MEASUREMENTS: HEADING14.416 PT BODY
17
- LEADING 16.218 PT 8 PT - LEADING 9 PT Montserrat
Roboto Bold
Big Shoes To Fill
I cleaned out Dad’s closet yesterday. There were Mont- two things I couldn’t box up: his work shirts and his serrat two pairs of Red Wing boots. He couldn’t rememRegular ber birthdays or anniversaries, but he remembered Ɏǝƺ ƳƏɎƺ Ȓȇ ɯǝǣƬǝ ǝƺټƳ ƫȒɖǕǝɎ ǝǣɀ ˡȸɀɎ ȵƏǣȸِ X remember it too—April 16, the day after Tax Day. What does a child do with her dad’s favorite boots?
Typography Montserrat Regular 16 pt
Typography Roboto Bold 16 pt
USAGE / CHARACTER
fashion, elegant, classic=== WHY THEY GO WELL TOGETHER
It’s a Slab Serif and has extreme stem weight, big serifs and packs a punch for headings.
MEASUREMENTS: HEADING12.814 PT BODY
- LEADING 14.416 PT 8 PT - LEADING 9 PT 18
Montserrat
Kollektif Bold
A Guiding Hand
En route to work, I turned right to leave my yard Mont- ɯǝƺȇ Ə ˡȸȅ ǝƏȇƳ ȸƺɀɎȸƏǣȇƺƳ ȅɵ ȸǣǕǝɎ ɀǝȒɖǼƳƺȸً serrat shoving me left. No one else was present. I followed Regular Ə ǼȒȇǕƺȸ ȸȒɖɎƺ ɎȒ Ə ɎȸƏǔˡƬ ǼǣǕǝɎ ǣȇɎƺȸɀƺƬɎǣȒȇ Ȓȇ nǣȇƬȒǼȇ RǣǕǝɯƏɵً ɯǝƺȸƺ ɎȸƏǔˡƬ ɯƏɀ ȇȒɎ ȅȒɮǣȇǕً ƏȇƳ headed for my work site. At the end of the workday, I returned home and learned of the accident that morning only minutes after 8:00.
Typography
Typography
Montserrat Regular 16 pt
Kollektif Bold 17 pt
USAGE / CHARACTER
structure, geometric, Industrial WHY THEY GO WELL TOGETHER
Two typefaces that based on geometric shape, has low-contrast, and clean.
MEASUREMENTS: HEADING16.218 PT BODY
19
- LEADING 18.246 PT 8 PT - LEADING 9 PT Montserrat
Hind Bold
CLEAR EYES, FULL HEARTS
Every day, upon picking up my 11-year-old son from Mont- school, I would ask, “How was your day?” For years, serrat X ǕȒɎ Ɏǝƺ ɀƏȅƺ ȸƺɀȵȒȇɀƺ٪ٹIǣȇƺً ˡȇƺٺ٪ɯǣɎǝ ȇȒ Regular eye contact. His autism, it seemed, was going to deprive me of the normal chitchat parents unconsciously relish. One early spring afternoon, I asked the question, expecting the same answer. “How was your day?” My son replied, “Good, good.”
Typography Montserrat Regular 16 pt
Typography
Hind Bold 16.7 pt
USAGE / CHARACTER
construction, clear, modern WHY THEY GO WELL TOGETHER
Two typeface combination well with both sans serif, and have clear characteristic.
MEASUREMENTS: HEADING12.814 PT BODY
- LEADING 14.416 PT 8 PT - LEADING 9 PT 20
Montserrat
MEASUREMENTS: TITLE BODY
OSWALD 25.979 PT / 29.226 PT UNIVERS LT STD 55 ROMAN 8 PT / 9 PT
Oswald Oswald by Vernon Adams is a reworking of the classic style historically represented by the ‘Alternate Gothic’ sans serif typefaces. The characters of Oswald have been re-drawn and reformed to better fit the pixel grid of standard digital screens. Oswald is designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.
21
Oswald
Oswald Bold
The Christmas Cheer Brigade
Adobe Caslon Pro Regular
Every year, for reasons of geography and religious practice, children all over the world are ignored during Christmas. Certain men and women, let’s call them the Christmas Cheer Brigade, are determined to see to it these children never miss out on Christmas ever again.
Typography Oswald Regular 16 pt
Typography
Adobe Caslon Pro Regular 22pt
USAGE / CHARACTER
stylish, modern, old style, newspaper WHY THEY GO WELL TOGETHER
A combination of a high contrast between condensed and regular typeface. Using sans serif as a heading looked better with serif typeface.
MEASUREMENTS: HEADING18.246 PT PT BODY
- LEADING 20.526 PT 8 PT - LEADING 9 PT 22
Oswald
Oswald Bold
The Special Works Unit
Jurgen was chosen at a young age to join the special works unit. Gara- This was considered an extreme honor. Only the strongest, most mond durable children were selected. His parents received a large stipend as a reward, and his primary school held a celebratory send-off in his honor. On the one hand, as a future member of the special works unit he was already receiving special privileges.
Typography Oswald Regular 16 pt
Typography Garamond Regular 24 pt
USAGE / CHARACTER
classic, classy, old-style, books cover WHY THEY GO WELL TOGETHER
A typeface with a sans serif condensed character combined with a typeface with a serif character.
MEASUREMENTS: HEADING16.218 PT BODY
- LEADING 18.246 PT 8 PT - LEADING 9 PT
23
Oswald
Oswald Bold
Life Is Important
Although the time seemed right, all external forces were Georgia indicating that it was the wrong decision. It was raining, I Regular JRW D ÀDW WLUH DOO WKH OLJKWV ZHUH UHG , HYHQ UDQ RXW RI JDV LI \RX FDQ EHOLHYH LW , KDG VSHQW DOO PRQWK ZRUNLQJ WZR MREV ± XVXDOO\ DERXW KRXUV D ZHHN $V \RX FDQ LPDJLQH WKLV GRHVQ¶W OHDYH PXFK WLPH IRU H[WUD FXUULFXODU DFWLYLWLHV $QG GHVSLWH KRZ PXFK , KDG EHHQ ZRUNLQJ , GLGQ¶W KDYH PXFK PRQH\ )LQDOO\ , KDG WKH GD\ Rɣ DQG , ZDV GHWHUmined to get some groceries.
Typography Oswald Regular 16 pt
7\SRJUDSK\ Georgia Regular 19 pt
USAGE / CHARACTER
crisp, clean, modern, old style, web design, newspaper, blogs, resume, portofolio WHY THEY GO WELL TOGETHER
A typeface with a strong and bold character combined with a typeface with a very legible serif font.
MEASUREMENTS: HEADING18.246 PT PT BODY
- LEADING 20.526 PT 8 PT - LEADING 9 PT 24
Oswald
Oswald Bold
Sour Milk
The milk was sour today, but I didn’t have any cereal so it didn’t matter. I left without eating and decided to stop at Wal- the store. I only had $1.50 so I had to choose between cofbaum fee and something to eat. Coffee won. Coffee always wins. Regular On the way out the door I tripped and dropped my coffee as I was falling down. Someone had lost a 5 dollar bill and it was laying in the puddle of coffee. I picked up the empty cup along with the wet 5 dollar bill and went back inside. I bought a blueberry muffin.
Typography Oswald Regular 16 pt
Typography Walbaum Regular 20.5 pt
USAGE / CHARACTER
structure, web design, book, newspaper, sophisticated, elegance, stylish WHY THEY GO WELL TOGETHER
A modern serifs combined have an often very dramatic contrast between thick and thin.
MEASUREMENTS: HEADING18.246 PT PT BODY
25
- LEADING 20.526 PT 8 PT - LEADING 9 PT Oswald
Oswald Bold
Buenos Aires
I live in a building on the corner of Piedras shaded by a Patua large tree, the muchachos gather beneath it to practice One their lines. There are three doormen, only one of whom Regular I ever understand. Short, stout, middle aged they sit in plastic white chairs in the lobby listening to the radio, or stand outside leaning against the brick wall, smoking lazily waiting for the heat to subside they mark my coming and goings. Sometimes they open the elevator for me.
Typography Oswald Regular 16 pt
Typography Patua One Regular 18.5 pt
USAGE / CHARACTER
smooth, WHY THEY GO WELL TOGETHER
A medium-contrast serif typeface combined with a low-contrast sans-serif typeface, both have bold character.
MEASUREMENTS:
20.526 PT - LEADING 23.092 PT 8 PT - LEADING 9 PT
HEADING BODY
26
Oswald
Oswald Bold Akzidenz Grotesk BQ Light
Happy Birthday I never even looked. You’d think in all the years I’ve been at it, I would have checked the box, but no. I mean, I’m hardly to blame, one assumes in my profession that there’s a standard. I still can’t help but feel a bit responsible for what happened. I still hear the screams, at night when I’m alone. It was a tragedy, what that boy did, barely a hair on his chin, no idea what he was doing. The next time I make balloon animals, I’ll have to make sure the kid didn’t get the balloons from his parents’ bedroom.
Typography Oswald Regular 16 pt
Typography Akzidenz-Grotesk BQ Light 19.5 pt
USAGE / CHARACTER
modern, clear, simple, neutral, book WHY THEY GO WELL TOGETHER
A combination of high contrast between anatomy of x -height; a tall x-height and small x-height.
MEASUREMENTS: HEADING12.814 PT BODY
27
- LEADING 14.416 PT 8 PT - LEADING 9 PT Oswald
Oswald Bold
Hiroshima’s Children
Albert Einstein woke from a dream of dogs ripping at Univers DEO ŃAOD 4EPD PDA IKKJ O CDKOPHU LDKPKJO OPNA=IEJC 55 through the blinds, he sat in his bed and rubbed his Regular HACO %A HKKGA@ =P PDA B=@A@ LE?PQNA KB /KKOARAHP KJ PDA JECDPOP=J@ DEO +K>AH -A=?A -NEVA =J@ PDKQCDP =>KQP PDA ?DEH@NAJ KB %ENKODEI=ġ EJ PDA H=PA OQIIAN DA=P SEPD PDA OKQJ@ KB PDA =EN?N=BP @NKJEJC KRANDA=@ @E@ PDAU HKKG PK PDAEN GEIKJKA@ IKPDANO =J@ =OG SDU
Typography Oswald Regular 16 pt
1ULKCN=LDU Univers 55 Regular 18.5 pt
USAGE / CHARACTER
modern, simplicity, neutrality, resume, adventure WHY THEY GO WELL TOGETHER
A combination of a classically neutral typeface withhigh contrast between condensed and regular typeface.
MEASUREMENTS: HEADING18.246 PT PT BODY
- LEADING 20.526 PT 8 PT - LEADING 9 PT 28
Oswald
Oswald Bold
Jack’s Walk
Jack walked down the sidewalk on his way to work like Quick- he had done every weekday for twenty years. From sand ľŃơ ƖśóŃŦ ǎľŃƭĞ ľŲƵơĞ ƭŲ ľŃơ ƖśóŃŦ ďƙŲǎŦ ŲǤĐĞȴ ŦŲƭľŃŦķ Regular ƙĞóśśǔ ĐľóŦķĞėȪ ĞǓĐĞƖƭ ľŃŤ ķĞƭƭŃŦķ ơśŲǎĞƙȯ ďŲƵƭ ƭŲ ǎóśŘ ƭľƙŲƵķľ ƭľĞ ŲǤĐĞ ėŲŲƙȪ ó ƭľŲƵķľƭ ľŃƭ fóĐŘȪ óŦė ľĞ ơŤŃśĞėȯ ¾Ųėóǔ ľĞ ǎŲƵśė ĐľóŦķĞ ľŃơ ƙŲƵƭŃŦĞȯ ±Ų ľĞ ėŃė ŦŲƭ ǎóśŘ ŃŦƭŲ ƭľĞ ŲǤĐĞȴ ľĞ ďŲóƙėĞė ƭľĞ ďƵơ óƭ ƭľĞ ĐŲƙŦĞƙȯ PĞ ǎĞŦƭ ƭŲ ƭľĞ óŃƙƖŲƙƭȪ óŦė ŦĞǍĞƙ śŲŲŘĞė ďóĐŘȯ
Typography Oswald Regular 16 pt
¾ǔƖŲķƙóƖľǔ Quicksand Regular 18 pt
USAGE / CHARACTER
subcribtion, relaxion, clear WHY THEY GO WELL TOGETHER
A combination of classically neutral typeface would be great.
MEASUREMENTS: HEADING16.218 PT BODY
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- LEADING 18.246 PT 8 PT - LEADING 9 PT Oswald
Oswald Bold
The Fall of Autumn
The lost boy sleeps peacefully under a blanket of autumn Fontin leaves. The search party’s cries do not wake him, nor do Sans the searchers see him, though they pass within four feet Regular of where he sleeps. The maple tree, which covered the sleeping boy with leaves to protect him from the cold, has inadvertently hidden him from his would-be rescuers. The maple wishes it could call out to the searchers, or wake the boy, but, being a tree, it can do nothing to repair its mistake.
Typography Oswald Regular 16 pt
Typography Fontin Sans Regular 18.5 pt
USAGE / CHARACTER
fashion, retail, WHY THEY GO WELL TOGETHER
A combination of a medium contrast between loose spacing and tight spacing, but both of them have tall x-height. Fontin Sans makes an ideal partner for it.
MEASUREMENTS:
14.416 PT - LEADING 16.218PT 8 PT - LEADING 9 PT
HEADING BODY
30
Oswald
USAGE EXAMPLE Roboto
MEASUREMENTS: UNIVERS LT STD 65 BOLD 25.979 PT
31
Example Roboto
How to Make a Living on the Internet And exactly how much you can expect to earn per follower, subscriber, or sponsored post August 25th. Two twentysomethings enter a ring to settle their differences with a good SPH JEWLMSRIH ƼWXƼKLX 2SVQEPP] a public brawl like this might become a spectacle. This year, it made history. If you’re under the age of 25, you may recognize this event as Logan Paul vs. KSI, an amateur FS\MRK FSYX FIX[IIR X[S SJ =SY8YFIƅW FMKKIWX WXEVW 8LI ƼKLX garnered over a million viewers on YouTube’s pay-per-view platform and 21,000 live spectators at the Manchester Arena, making MX XLI JSYVXL QSWX [EXGLIH FS\ing match ever.
Between ticket sales and sponsorship deals, rough estimates put the pair walking away [MXL QMPPMSR IEGL 2SX FEH JSV two dudes who, to anyone outside the YouTube bubble, seem to have come out of nowhere. Of course, it’s actually taken ]IEVW SJ HIHMGEXMSR JSV XLIWI MRƽYencers to make an event like this possible. Logan Paul has been making online videos for the past 14 years; KSI for the past decade. Deep down, we all want to be MRƽYIRGIVWŽƂŽXLSYKL WSGMEP QIdia has watered down the word’s meaning, it still taps into something universal. We want people to listen to us and respect us.
MEASUREMENTS:
ARCHIVO BLACK 18.248 PT / 20.526 PT LATO 8 PT / 9 PT BODY ROBOTO REGULAR 8 PT / 9 PT TITLE
SUBHEAD
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Example roboto
Stop Viewing Work as ‘Trading Time for Money’ Instead, think like an entrepreneur
Trading your time for money is a bad plan This view of work is problematic for two reasons: • Inherent to the transactional nature of this arrangement is the idea that you’d rather be doing something else with your time. • =SY EVIRƅX KIXXMRK ER]XLMRK MR I\GLERKI JSV ]SYV [SVO FI]SRH E paycheck. For most of my life, I viewed work as something you had to do. I HSRƅX XLMRO EHYPXW I\TPMGMXP] XSPH QI XLMW FYX XLIMV EGXMSRW WTSOI ZSPumes. My parents (who, to be clear, gave me just about the best childLSSH MQEKMREFPI [SVOIH I\XVIQIP] LEVH ERH RIZIV GSQTPEMRIHŽƂŽFYX they never said much about enjoying their work either. My father endured a lengthy commute for most of his career so my sister and I could live in a nice house and attend a good school. Most days, he left JSV [SVO FIJSVI XLI WYR GEQI YT ERH LI HMHRƅX I\EGXP] HS GEVX[LIIPW out the door.
MEASUREMENTS:
PLAYFAIR DISPLAY 20.526 PT / 23.092 PT RALEWAY REGULAR 8 PT / 9 PT BODY ROBOTO REGULAR 8 PT / 9 PT
TITLE
SUBHEAD
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Example Roboto
USAGE EXAMPLE Montserrat
MEASUREMENTS: UNIVERS LT STD 65 BOLD 25.979 PT
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Example Montserrat
How This Anti-Aging Scientist Turns His Findings Into a Lifestyle “I practice what I discover”
ΤȲʟȲ ȉʟȲ ɴȉɷ˘ ˒ȉ˘ʦ ʰʁ ɫɔˑȲ ȉ ɏȲȉɫʰɏ˘ ɫɔɅȲे ΤȲ EȲȉɫʰɏ $ɔȉʟɔȲʦ ɔʦ ȉ ˒ȲȲɦɫ˘ ʦȲʟɔȲʦ ȉȥʁʹʰ ʰɏȲ ɏȉȥɔʰʦ ʰɏȉʰ ɦȲȲʜ ɷʁʰȉȥɫȲ ʜȲʁʜɫȲ ɫɔˑɔɷɆ ˒Ȳɫɫे David Sinclair is one of the world’s renowned longevity reɀƺƏȸƬǝƺȸɀِ Rƺ ƫƺǼǣƺɮƺɀ ɎǝƏɎ Ȓȇƺ ƳƏɵږ٪ږɀȒȒȇƺȸ ȸƏɎǝƺȸ ɎǝƏȇ ǼƏɎƺȸږ٪ږɀƬǣƺȇɎǣɀɎɀ ɯǣǼǼ ƫƺ ƏƫǼƺ ɎȒ ɎȸƺƏɎ ƏȇƳ ƺɮƺȇ ȸƺɮƺȸɀƺ ƏǕǣȇǕِ Rƺټɀ spent the bulk of his career researching the pathways that control aging in the body. Sinclair, a geneticist and professor at Harvard Medical School, has helped identify the role of molecules that are poɎƺȇɎǣƏǼǼɵ ǣȅȵȒȸɎƏȇɎ ǔȒȸ ǼȒȇǕƺɮǣɎɵً ǣȇƬǼɖƳǣȇǕ ȸƺɀɮƺȸƏɎȸȒǼږ٪ږǔȒɖȇƳ ǣȇ ɀȅƏǼǼ ƬȒȇƬƺȇɎȸƏɎǣȒȇɀ ǣȇ Ɏǝƺ ɀǸǣȇ Ȓǔ ǕȸƏȵƺɀږ٪ږƏȇƳ ȇǣƬȒɎǣȇamide adenine dinucleotide (NAD), a compound found naturally in the body that declines as we age but may be replenished through supplements.
MEASUREMENTS:
BODONI MT BOLD 18.246 PT / 20.526 PT RALEWAY REGULAR 8 PT / 9 PT BODY MONTSERRAT REGULAR 8 PT / 9 PT
TITLE
SUBHEAD
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Example Montserrat
How a blood test could save veterans’ brains This Sunday was Veterans Day, a time to honor those who have ɀƺǼˢƺɀɀǼɵ ɀƺȸɮƺƳ our country. While our veterans are front and center on this day, they have been missing from a critical conversation over the past couple of years. By this point, most people have heard of CTE (chronic traumatic encephalopathy). The issue came to
light prominently ǼǣǕǝɎږ ږǔȒȸ ƏɎǝǼƺɎƺɀِ last year following We revere our atha study from the letes and need to CTE Center at Bos- protect them. But ton University that what about our nafound 110 out of ɎǣȒȇټɀ ǝƺȸȒƺɀ ږɎǝƺ zIn ƫȸƏǣȇɀ ǝƏƳ real stars on the CTE. This put the ˡƺǼƳ Ȓɖȸ ɮƺɎƺȸƏȇɀّ disease in the spotWhy is a blood test more effective for detecting and treating head trauma in our soldiers? Head CT scans are used in about four million traumatic brain injury evaluations per year, but unfortunately, the CT scan delivers a large amount of radiation to the patient. In fact, a typical CT scan of the head delivers up to 200 times more radiation than a chest x-ray.
MEASUREMENTS:
KARLA BOLD 20.526 PT / 23.092 PT PT SERIF BOLD 8 PT / 9 PT BODY MONTSERRAT REGULAR 8 PT / 9 PT TITLE
SUBTITLE
36
Example Oswald
USAGE EXAMPLE Oswald
MEASUREMENTS: UNIVERS LT STD 65 BOLD 25.979 PT
37
Example Oswald
What you can’t see can hurt you You can’t see nasty microscopic air pollutants in your home, but what if you could? "JCEJAANO BNKI PDA 2JERANOEPU KB 2P=D O 0?DKKH KB KILQPEJC ?KJ@Q?PA@ = OPQ@U PK @APANIEJA EB DKIAKSJANO SKQH@ ?D=JCA PDA S=U PDAU HERA EB PDAU ?KQH@ REOQ=HEVA PDA =EN MQ=HEPU EJ PDAEN DKQOA &P PQNJO KQP PDAEN >AD=REKN ?D=JCAO = HKP 1DAEN OPQ@U S=O LQ>HEODA@ PDEO IKJPD EJ PDA -NK?AA@EJCO KB PDA * KJ &JPAN=?PERA *K>EHA 4A=N=>HA =J@ 2>EMQEPKQO 1A?DJKHKCEAO 1DA L=LAN =HOK EO >AEJC LNAOAJPA@ ,?P EJ 0EJC=LKNA @QNEJC PDA ļ * &JPANJ=PEKJ=H 'KEJP KJBANAJ?A KJ -ANR=OERA =J@ 2>EMQEPKQO KILQPEJC ļ1DA E@A= >ADEJ@ PDEO OPQ@U S=O PK DAHL LAKLHA QJ@ANOP=J@ OKIAPDEJC =>KQP PDEO EJREOE>HA =EN MQ=HEPU EJ PDAEN DKIA O=UO 2JERANOEPU KB 2P=D 0?DKKH KB KILQPEJC =OOEOP=JP LNKBAOOKN '=OKJ 4EAOA ĠLE?PQNA@ QLLAN HABP SDK S=O = HA=@ =QPDKN KB PDA L=LAN =HKJC SEPD 2 0?DKKH KB KILQPEJC @K?PKN=H OPQ@AJP 'EIIU *KKNA ĠLE?PQNA@ NECDP =J@ 0?DKKH KB KILQPEJC =OOK?E=PA LNKBAOOKN *ENE=D *AUAN
MEASUREMENTS:
OSWALD BOLD 23.092 PT / 25.979 PT PATUA ONE REGULAR 10.125 PT / 11.391 PT BODY UNIVERS 55 REGULAR 8 PT / 9 PT 38
TITLE
SUBHEAD
Example roboto
What You Need to Know about Street Medicine Movement and Homeless Healthcare A large challenge for many people experiencing homelessness is accessing healthcare. Often, these individuals use the emergency room when the health problem is already advanced. This leads to undue morbidity and strains the limited resources of care providers.
Rapid Growth of Street Medicine Jim Withers, MD, is often regarded as the father of the street medicine movement. In the early 1990s, while on faculty at Mercy Hospital in Pittsburgh, he realized he wanted to reach out to provide health care services for homeless people in his community. He partnered with a formerly homeless man he knew, Mike Sallows, who, for six years, had been helping homeless people on the streets of Pittsburgh. To fit in, Withers dressed like a homeless person rather than a doctor. Thus he began a nighttime journey with Sallows to camp sites under bridges, in parks and on the streets. By exhibiting care, understanding and compassion to people experiencing homelessness, he broke through barriers and created connections and trust. He delivered early interventions, from wound care to basic treatments for skin conditions. MEASUREMENTS:
OSWALD BOLD 20.526 PT / 23.092 PT 10.125 PT / 11.391 PT BODY AKZIDENZ-GROTESK BQ LIGHT 8 PT / 9 PT TITLE
SUBTITLE WALBAUM
39
Example Oswald