Montecillo | Palos | Panlaqui | Penequito | Provido
USP Dessert + Snack in one, Ice cream + Sandwich in One, Classic/Nostalgic
Big Idea “ Best of Both Worlds “ The product will have a brand name of: “Jack and Jill : Presto Funwich” that will be positioned as an item with dual characteristic--- having the best of both worlds. The ice cream can be fun for both primary and secondary market, reflecting the semimodernized vintage style visuals and look of the branding while highlighting the fun combination of wafer chocolate cookie and ice cream and the fun ice cream sandwich that is a snack and dessert in one.
4PS Product - Presto Funwich Ice Cream Sandwich Price - 35php Place - Supermarkets across Metro Manila Promotion - TVC, Newspaper ads, Print ads, Celebrity Endorsers
SWOT S - The price of the product is cheaper than its local and imported competitors W - presto funwich being absent in the market for a period of time results in poor brand awareness O - brand recall. Presto funwich having a good reputation from the 90s gives it an opportunity in the market. T - competitors who have a established a place in the market. The generation who are not aware of Presto sandwich might opt for known brands
Product Placement Product placement is the inclusion of a branded product in media, usually without explicit reference to the product. The product is most commonly featured in movies and tv shows. For Presto Funwich, since it was available in stores in the 90’s, the effective product placement is in the movies and tv shows that features famous actors and actresses in the 90s and also on famous or mainstream tv shows nowadays. For example, celebrities like Gabby Concepcion, Sharon Cuneta, Robin Padilla, and others who were famous in the 90s and until today. The product placement in movies is designed to increase awareness, in this case, to raise target market awareness of Presto Funwich and to also inform the consumers that the product is back.
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Ad Placement – Convenience Stores
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