from Clarity Connect, Inc.
Sell more plants with customized Plants Galore
We have the industry’s leading online plant library with more than 12,500+ plant varieties including genus overview cards with fantastic photography and cultural information to sell the plants at retail. We are constantly adding plants to our library to meet customer requests and to incorporate the never ending introduction of new varieties. Check out GardenCenterMarketing.com/plants to see the full list of plants that are available.
Modifiable Bench Cards
Create personalized bench cards in 5 easy steps:
1 2
Find the Plant
Detailed search functionality makes it easy for you to find a specific variety or a genus overview
‘Localize’ the existing plant info
If desired, modify bullet points, characteristics, height, spread, hardiness zone, etc. and add an optional size and price
Abelia Height: 24 - 28 Inches · Spread: 36 - 48 Inches · Hardiness Zone(s): 6-9
Rich gold and green foliage and red stems Dainty white flowers emerge in spring No pruning is required to maintain its compact habit
j i % 8 $ l Full Sun
3
Save it to your library
4
Select your preferred card template
5
Golden Anniversary™
Your modified signs are available at any time from your secure account
Full Shade
Great Foliage
Low Maintenance
Award Winning
Attracts Hummingbirds
Shrub
1 Gallon
$19.99
Choose from multiple designs (both portrait and landscape options) and standard sizes (11” x 7”, 7” x 5” & 8.5” x 11”). Many of the card templates include your garden center logo
Print it yourself or order online.
Download a print quality PDF to print yourself, or ordered cards typically ship within one business day. See all of your pricing options at www.GardenCenterMarketing.com/CardPricing
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plant signs and labels. Perennial
Coneflower-Orange
• Soft orange petals surround brilliant deep orange cones • Heavily branched and overlapping petals • A low-maintenance winner!
• Stunning tangerine-orange blooms • Sweet orange-tea fragrance • Attracts butterflies
Echinacea Big Sky™ Harvest Moon
Modifiable Pot Labels Height: 24 - 29 Inches Spread: 18 - 19 Inches
SKU: 123456
6" · $9.99
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Quickly create pot labels from the plants in your saved library. You can Perennial match the color scheme of your plant bench cards or create your own Coneflower custom colors. Echinacea 'Secret Lust' • Double flowers with red orange disc flowers • Contrasting light pink rays add flair! • Infinate uses for all summer to frost color
If you like, you can include a SKU and the bar code will be automatically created for each label. Height: 18 - 24 Inches SKU: 76893
Spread: 28 - 36 Inches
Gallon · $9.99
Matching Bench jlhb9x Perennial
Height: 18 - 24 Inches Spread: 28 - 36 Inches
j h 9 l b x Fragrant
Blooms all Season
jlhb9x
Attracts Hummingbirds
Attracts Butterflies
Average Water
Gallon
Height: 18 - 24 Inches Spread: 28 - 36 Inches Hardiness Zone: 4-9
Height: 2 - 4 Feet Spread: 18 - 24 Inches
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SKU: A4567B
1 Quart · $3.99
Perennial
Mac 'n' Cheese
Echinacea / Coneflower • Brilliant yellow, long-lasting flowers • Blooms all season • Great cut flower
Height: 24 - 28 Inches Spread: 20 - 24 Inches
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3 Gallon · $19.99
Perennial
Coneflower
Mac 'n' Cheese
Double flowers with red orange Echinacea 'Secret Lust' disc flowers • Double flowers with red orange disc Contrasting light pink flowers rays add flair! • Contrasting light pink rays add flair! • Infinate uses Infinate uses for all summer to for all summer to frost color frost color
Full Sun
Echinacea 'Orange Meadowbrite™'
Card & Pot Label
Coneflower Echinacea 'Secret Lust'
Perennial
Coneflower
$9.99
Modifiable Hang Tags
Echinacea / Coneflower • Brilliant yellow, long-lasting flowers • Blooms all season • Great cut flower
Height: 24 - 28 Inches Spread: 20 - 24 Inches SKU: 76893
Gallon · $9.99
2wdx9j
3 Gallon · $19.99
Optional barcode help with inventory and check out.
Generate your own custom hang tags in seconds. Modify with your logo, size, price and optional bar code. You can match the color scheme of your plant bench cards or create your own custom colors.
Better signage improves your customers’ experience while increasing sales.
24� x 36� Material
To see all designs and to order, check out: GardenCenterMarketing.com/24x36
Single Sided
Double Sided
Coroplast
$26.50
$42.70
Vinyl
$25.70
$57.60
48� x 12� Material
To see all designs and to order, check out: GardenCenterMarketing.com/48x12
Single Sided
Double Sided
Coroplast
$16.50
$26.20
Vinyl
$17.20
$38.40
Hardgood Signs
Sell more hardgoods with durable, waterproof, UV resistant signs printed on 5ml plastic. Upload product information via Excel or manually enter the information. Add product images when relevant and customize the template colors to meet your needs.
Customize the template colors to meet your needs.
Waterproof and UV Resistant
All of our sign material; LaserTag for Bench Cards and Hang Tags, LaserLabel for Pot Labels and Coroplast and Vinyl are all 100% water proof and are extremely UV resistant. The following signs were installed on March 17, 2012 in Raleigh, NC facing southwest in full sun.
111 Days
141 Days
162 Days
190 Days
Sign Holders
We offer a broad range of sign holders including galvanized steel (painted and non-painted), plastic, vinyl and wood. Check out GardenCenterMarketing.com/SignHolders for more information.
Installation Ideas
There are a number of great ways to install our garden center signage. To see additional installation images and videos check out GardenCenterMarketing.com/Install
Flying Feather Banners
The size, color and motion of the Flying Feather Banners catch the eye from quite a distance. Use them to capture drivers’ attention by putting them roadside or to help customers navigate your garden center by placing them in strategic locations.
Single sided banners allow light through and the design is reversed on the back side of the banner.
SINGLE Sided w/Poles and: 13.5’
37”
DOUBLE Sided w/Poles and:
Height
Ground Stake
Cross Base
Ground Stake
Cross Base
10.2’
$125.00
$141.00
$176.00
$192.00
13.5’
$136.00
$152.00
$191.00
$207.00
10.2’
21”
Additional Stock Designs
Check out GardenCenterMarketing.com/FlyingBanners for more information, including additional designs, photos and assembly and care instructions.
A-Frame Popups
Utilize this sign for quick & easy communication that leaves a lasting impression. • • • • •
Sets Up in Seconds Great Indoors and Out Double Sided for Greater Visibility Only $70 (Includes Carrying Case and 4 Stakes) Dimensions: 47” x 27.5” (120 cm x 70 cm)
Custom Designs Available Design time is $75 per hour and most designs take an hour or less!
Check out GardenCenterMarketing.com/A-Frame for more information, including additional designs, photos and assembly instructions.
Websites and Social Media
Improve your online and mobile presence with easy-to-use technology We make it easy Non-technical people can easily use the Clarity Console tools to manage website content. In fact, our websites are so easy to update, you won’t have trouble keeping your site up to date, even in the craziness of Spring. We also make it easy for you to choose Clarity Connect to build your new website, because we have: 1. Relevant, Industry Experience We have horticulture customers from coastto-coast and leverage our collective experience over hundreds of sites for your benefit. 2. Quick Implementations QuickSites™ can be up and running in a day or two while more involved sites will take longer, however since we have developed multiple garden center specific solutions, our implementations are typically much quicker and more effective than others. 3. Cost-effective Tools We understand garden centers’ financial constraints and cash flow issues and have priced our solutions appropriately. 4. Scalable Technology From small garden centers in low population areas to high-volume, multi-location garden centers, we have the right solution. Start with only what you need, and add functionality over time.
Garden Center Specific Solutions The right tool makes every job easier. We have over 40 different website content management tools developed for a specific ‘job’. This ensures your website updates are done quickly and easily. Some of the more frequently used tools used by garden centers include: � Photo Gallery Manager � Plant Database Manager � Calendar of Events Editor � Product Database Manager (for non-green goods) � Slide Show Editor � Plant Calculator � Online Gift Card Sales � Gardening Activities Editor � Mulch and Stone Calculator � Online Coupon Creator Check out clarity-connect.com/tools for a complete list of all of our solutions.
Two Birds, One Stone If you create plant bench cards with GardenCenterMarketing.com you can display those plant records, plus additional information on a website built by Clarity Connect, Inc.
Is your site mobile friendly? If not, it certainly should be, and we can help. Mobile browsing and searching is increasing dramatically. In fact, 78% of smart phone owners use the device while in the store.
Build it and they will come? Not necessarily. A good website with great content is the foundation in building traffic to your site and sales in your garden center. However, there are other components to help improve your online presence and market share, and we can help you with it all. 1. Search Engine Optimization (SEO) Who uses the Yellow Pages® anymore? Many people rely exclusively on their phones and computers to search for products and services. Focused SEO helps your business be found. 2. Pay-Per-Click Ad Campaigns Even with great SEO, there are times when the most cost effective way to build sales is through a Pay-Per-Click (PPC) ad campaign. 3. Google Analytics Analysis Just like you change your retail floor layout if it’s not working, you should change your site content and/or structure if the website isn’t working. Google Analytics gives you all the data you need for this ongoing activity. If you don’t have the time or desire to do the analysis, we can help. 4. Social Media You may be thinking, what a waste of time. On a personal basis, that may be true, for you but as a retail business, you need a quality, regularly-updated, social presence. We can help determine and implement your social marketing plan.
Custom Banner Design
Not only do we offer affordable custom design work, we can also have a wide variety of additional materials to print on, including mesh, car magnets, wall vinyl and of course Coroplast and vinyl.
Printed on Coroplast, but it looks like a chalkboard.
8’ x 3’ mesh banner for a local high school soccer team.
24” x 60” vinyl banner for Regan Nursery.
16’ x 4’ vinyl banner vinyl banner mounted on metal frame. Our design rate is $75 per hour. You will be pleasantly surprised at quickly we can come up with a creative, compelling design for you. Give us a call, (919) 577-9901, to discuss your custom design needs.
Horticulture Events
HorticultureEvents.com is the cost effective way for garden centers to have RSVPs and/or registrations and payments for their events. If you have a website produced by Clarity Connect, those events can also display on your site with the actual registration being completed on HorticultureEvents.com.
Name Badges You can easily print out name badges for your attendees on standard Avery® labels, or you can download your attendees into an Excel file.
Postcards that Work
Direct mail is not dead. With the proper design, distribution list and call to action or offer, direct mail can still be a cost-effective part of your overall marketing plan. We specialize in ‘punch-out’ postcards, but also produce standard postcards regularly for our customers. Check out GardenCenterMarketing.com/postcards for more information.
$20 $20Off Off a $75 order
or $10 aoff$75 a $50order order Expires June 2013 or $10 off 15, a $50 order Cannot Expires be combined with other June 15,offers. 2013
Cannot be combined with other offers.
Free Herb Herb orFree Veggie or Veggie With any plant purchase
value purchase With $3.99 any plant Expires June 2013 $3.9915, value Expires June 15, 2013
Cannot be combined with other offers.
Cannot be combined with other offers.
Your local, family-owned garden center Unmatched selection, quality and service Your local, family-owned garden center Unmatched selection, quality and service 4902 96th Ave, Zeeland, MI | (616) 875-6355
Schedule a Spring Pickup! Reserve Your Plants Online Today at
4902 96th Ave, Zeeland, MI | (616) 875-6355
www.gardencrossings.com/gardencenter Schedule a Spring Pickup! Reserve Your Plants Online Today at www.gardencrossings.com/gardencenter
Two offers increase the value of a single postcard. These illustrate the punch out on the front and the back.
from Clarity Connect formerly
Clarity Connect, Inc. 128 Raleigh Street Holly Springs, NC 27540 GardenCenterMarketing.com | clarity-connect.com support@gardencentermarketing.com (919) 577-9901 ďż˝ fax: (919) 746-7347