For three generations,
MasterTag has served the horticulture industry exclusively since 1949, when Lou
1949 Ludwig "Lou" Schmidt started Master Products Company with the purpose of making small injection molded plastic parts. His first product was a line of fishing bobbers, called Master Float, which he designed.
Schmidt designed the first plastic horticultural label for greenhouse growers.
1950
A line of plastic horticultural labels for greenhouse growers was introduced to replace wood labels, at the suggestion of Harry Weesies of Weesies Greenhouse.
Now, we’re helping a
new generation of horticulture customers with labeling
1956
By rebuilding old equipment himself, Mr. Schmidt was able to print plant variety names on the labels.
and merchandising products that respond to the challenges of today’s industry.
1963
Master Products Company developed a label with a full color picture of the plant. Family member Richard K. "Dick" Hughes joined the company as Master Products became one of the first producers of full, four-color process printing on plastic.
Just like many of our customers, MasterTag
has been owned by the same family since it was founded. We believe that good customer relationships are the
1977 1979
greatest strength of our company.
The horticulture industry remains our primary focus. We are driven by the same
1989 2000
Current owner Richard K. "Rick" Hughes joined the company and brought the total employment up to six people. This year, a new plastic sheet extrusion process was implemented. The picture label line was redesigned to better match customers' needs and was named the Master Tag. This change also sparked a company name change from Master Products Company to simply, "MasterTag." MasterTag started creating bar coded labels in order to assist retailers in increasing speed and accuracy at the checkout register. A new headquarters building was constructed to help facilitate office and production operations.
combination of practicality and creativity that led Lou Schmidt to create the first plastic horticultural label.
Today
Today, MasterTag offers managed inventory services, merchandising programs, creative new label designs and sustainable options to best serve an ever changing marketplace. 1
a commitment to change. a commitment to our customers. It has been said that people like change, but nobody likes to be changed. The greenhouse industry has certainly gone through change since my grandfather produced the first plastic plant tags 58 years ago. We have seen a change from wood stakes that were difficult to write on to high quality labels and merchandising signage. The rate of change has increased recently in our industry like every other, and where appropriate for our customers, we have tried to be leaders of that change. Yet, we have stayed true to the core principles that have guided us to help make our customer more successful, make MasterTag an enjoyable place for our employees to work and make a fair and honest profit. Additionally, we have sought to be positive contributors to our community and environment. I am thankful as a family business we continue to grow and succeed as a result of your loyalty. We are blessed to have a staff of talented and dynamic employees dedicated to continuing your success. I invite you to review our products frequently and evaluate how you may be able to use these new ideas to further your business and to share in our commitment to our industry and its people. From our family to yours, I offer a sincere wish for your success and an enthusiastic hope for our continued relationship.
Rick Hughes, President
2
social and environmental responsibility The MasterTag promise is a continual focus on improving quality in the marketplace, the workplace, the environment and the community. MARKETPLACE: We will adhere to the highest ethical standards, knowing that the quality of our products and the dedication of our employees build trust and strengthen relationships. We will serve our customers through innovation, superb service and a commitment to assisting them in growing their business and our mutual profitability. WORKPLACE: We will treat each other with dignity, fairness and respect. We will foster an inclusive environment that encourages all employees to develop and perform to their fullest potential. MasterTag will be a place where everyone’s ideas and contributions are valued, and where responsibility and accountability are encouraged and rewarded. ENVIRONMENT: We will continue to conduct our business in ways that protect and preserve the environment. We will integrate principles of sustainability into our business decisions, processes and products. COMMUNITY: We will seek to improve the quality of life through locally relevant initiatives in our community.
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MasterTag estimates we will use almost 1 million pounds of recycled plastic that could otherwise end up in a landfill. This means less use of petroleum based raw material resources that must be extracted from the earth to produce. Can I order this new sustainable label in other MasterTag standard shapes like the ones I currently use? Since the substrates are key differentiating elements for a an environmental statement or new program, the materials are available on the evo stake, DN1320, and the classic Master Tag only, at this time.
I currently buy a custom shape. Can I have this custom shape made of the sustainable material? Yes, this can be done within the specification of use. Custom shape non-locking stake labels can be made from the Recycled/Recyclable material. However, there is currently not a sustainable option for locking labels.
I currently buy a custom design on a MasterTag standard shape like a DN1241. Can you put this design onto the new substrate? Yes, we can place your custom design onto the new substrate as long as it is printed on the new shape introduced for sustainable labels. Where is the raw material produced? West Michigan
4
EVO
™
contact MasterTag for other sustainable label solutions
an evolution in horticulture labeling from custom to stock, we have a sustainable solution
RECYCLED/RECYCLABLE Stake Labels The plastic used in the production of this product is 100% consumer recyclable in many community recycling programs. It provides growers, retailers and consumers an opportunity to participate in sustainable actions by ensuring that material is put back into the production stream, reducing the need for raw material resources. How much of this product is made from recycled material? We have engineered the material to be a balance of new and recycled material. The proportion is selected for this application to utilize as much recycled material as possible while maintaining the label’s functional performance.
ENVOY™
MIX
Are there any special requirements to recycle these labels myself? Dispose in any local recycle program that handles recyclable plastic.
Because of the use of recycled material, will I notice any difference in the quality or finish of my labels? They are fully tested to provide no change in quality or performance.
Will the score strength change? No, it will not. We have adjusted our manufacturing processes to allow us to provide the quality you have learned to expect from our products.
Why is the back of this label a different color than it used to be? The back is the visible part of the recycled material used in these more earth friendly tags.
Should I expect a change in my tagging efficiencies? No, the tagging machine performance should remain at the level of efficiency you have come to expect from our products.
Do you offer any of your stock labels in this recycled/recyclable material? Yes, the Master Tag shape is now produced on this recycled content completely.
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stock items ■ order online now at www.mastertag.com
hanging basket collar™ Hanging basket collars are versatile and can be customized to fit any basket product. Easily attached at planting or shipping for flexibility in application. It is utility patented for its unique design which no other labeling company offers. MasterTag Shape #DN1137 Actual size 5.7”W x 6.19”H. Order stock in increments of 100 per variety. Product description and available varieties can be found in the MasterTag Product Lister.
premium hanging™ basket label The Premium Hanging Basket labels are equipped with a proven die-cut star design that easily slides over plant hangers. They are made of durable material that is guaranteed to hold up under the stress of greenhouse conditions. MasterTag Shape #HB102 Shown actual size 2”W x 4.5”H. Order stock in increments of 100 per variety. Product description, available varieties and unprinted labels can be found in the MasterTag Product Lister.
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stock items ■ order online now at www.mastertag.com
specialty annuals on Mid-XL™ Locking Labels For your vegetative specialty annual labeling needs, choose the convenience of the Mid-XL™ locking label. This tag draws consumers to your 4” potted annuals and easily works with most locking pots. MasterTag Shape #MT492 Shown actual size 1.7”W x 4.7”H. Order stock in increments of 50 per variety. Product description and available varieties can be found in the MasterTag Product Lister.
master tag® labels The classic Master Tag is an affordable solution for your labeling needs. In stock and ready to go, these popular labels are suitable for automatic tagging machines and perfect for use in greenhouse production. An extensive selection of varieties available as stock for annuals, vegetables, herbs, perennials, ornamental grasses, flowering pot plants, foliage and ferns. MasterTag Shape #MT Shown actual size 1”W x 4”H. Order stock in increments of 100 per variety. Product description, available varieties and unprinted labels can be found in the MasterTag Product Lister.
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stock items ■ order online now at www.mastertag.com
quick tag™ labels The Quick Tag is an affordable solution for your labeling needs. In stock and ready to go, these popular labels are suitable for automatic tagging machines and perfect for use in greenhouse production. Printed Quick Tags are available in 4” white only. An extensive selection of varieties available as stock for annuals, vegetables, herbs, perennials, ornamental grasses, flowering pot plants, foliage and ferns. MasterTag Shape #QT Shown actual size 0.625”W x 4”H. Order stock in increments of 100 per variety. Product description, available varieties and unprinted labels can be found in the MasterTag Product Lister.
garden leaders on Mid-XL™ Locking Labels Exclusive vegetable and herb selection from Grimes Horticulture. MasterTag Shape #MT492 Shown actual size 1.7”W x 4.7”H. Order stock in increments of 50 per variety. Product description and available varieties can be found in the MasterTag Product Lister.
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stock items ■ order online now at www.mastertag.com
tasteful harvest™ Extensive listing of the top selling vegetables and herbs. Colorful and coordinated POP creates a display that gets noticed. Easy to implement in any retail setting MasterTag Shape #MT492 Actual size 1.7”W x 4.7”H. MasterTag Shape #CD711 Actual size 11”W x 7”H. Available varieties can be found in the MasterTag Product Lister.
MT492 Mid-XL Locking Label
CD711 Display Card
Bench Tape (4” x 100’ w/ 24” repeat)
9
stock items ■ order online now at www.mastertag.com
gardener’s XL tags The Gardener’s XL stake tag includes a large, dramatic size, edge to edge printing, and gloss coating for brighter graphics. To draw attention to your quality products, choose to excel with Gardener’s XL. MasterTag Shape #DN1241 Shown actual size 1.95”W x 6”H. Order stock in increments of 25 per variety. Product description, available varieties and specialty merchandising varieties can be found in the MasterTag Product Lister.
native plants on Mid-XL™ Locking Labels Native plants offer new options to the gardener looking for alternatives to the ordinary selection of garden plants. Ever growing in demand, native plants offer the gardener an opportunity to grow species that are resistant to pests and disease. MasterTag offers the only selection of native plant labels that are in stock and ready to order. MasterTag Shape #MT492 Shown actual size 1.7”W x 4.7”H. Order stock in increments of 50 per variety. Product description and available varieties can be found in the MasterTag Product Lister.
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stock items ■ order online now at www.mastertag.com
premium MT® labels The Premium MT™ is an affordable solution for your labeling needs. In stock and ready to go, these popular labels are perfect for use in greenhouse production. An extensive selection of varieties available as stock for annuals, vegetables, herbs, perennials, ornamental grasses, flowering pot plants, foliage and ferns. MasterTag Shape #MT505 Shown actual size 1.375”W x 5.375”H. Order stock in increments of 100 per variety. Product description, available varieties and unprinted labels can be found in the MasterTag Product Lister.
poinsettia push-on label Large color photo shows red, pink, and white brachts. Push-on design is perfectly suited for Poinsettias! MasterTag Shape #HB302 Shown actual size 2”W x 4.37”H. Product description can be found in the MasterTag Product Lister.
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stock items ■ order online now at www.mastertag.com
enchanted night™ Capture the magic of an evening garden. Promotes the use of any white flower to be put in a location that will result in a glowing, moonlit garden. It is extremely flexible and easy to implement. Enchanted Night offers a unique opportunity to support a popular and growing trend in gardening. MasterTag Shape #CD2820 Actual size 20”W x 28”H. MasterTag Shape #DN1241 Actual size 1.95”W x 6”H. Program can be found in the MasterTag Product Lister.
DN1241 1.95” x 6”
GX009750
CD2820 Poster
12
4” Bench Tape
stock items ■ order online now at www.mastertag.com
patio pronto™ container system Patio Pronto™ MT4006 label and container sold together. Program can be found in the MasterTag Product Lister. Mini Marquee
(DN1205) is also available.
GROWERS CAN EXPERIENCE...
IT’S EASY TO PRODUCE!
Quick turn crop time.
Patio Pronto uses less space on the greenhouse bench than a traditional flat.
Wholesale pricing higher than a hanging basket or a flat of annuals.
Annual plugs can easily be used for quick turns.
A new product that clearly addresses today’s garden consumer needs.
The return per square foot can well exceed a flat of 4” pots of annuals taking the same amount of space. Can be a new item as a late spring, quick turn follow-up to the initial May shipments.
RETAILERS WILL NOTICE... It’s the ultimate “Do it for Me” item in the garden center. It’s easy for consumers to make a selection for a finished patio container. A higher markup item that meets the needs of today’s garden consumer.
MT4006 Label Dual Stake 4.50” x 4.45”
Container Top Outside Diameter = 10” Top Inside Diameter = 9.687˝ Height = 3.50˝
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stock items ■ order online now at www.mastertag.com
serenity herb™ “Custom look” stock herb selections. Poster is part of a kit which includes cards. Cards can be purchased separately.Program and available varieties can be found in the MasterTag Product Lister. MasterTag Shape #CD711 Actual size 11”W x 7”H. MasterTag Shape #MT492 Actual size 1.7”W x 4.7”H.
XL™ designer series posters and cards Your plants will get noticed in any retail setting with the XL display cards and posters. These beautiful photographic products provide the consumer with a visual of a plant in peak bloom or foliage and gives them plenty of helpful care information.Program and available varieties can be found in the MasterTag Product Lister. MasterTag Shape #CD1108 Actual size 11”W x 8.25”H. MasterTag Shape #MT492 Actual size 17”W x 25”H.
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stock items ■ order online now at www.mastertag.com
specialty merchandising labels Gardener’s XL™ and Mid XL locking labels support popular breeder programs. Available varieties can be found in the MasterTag Product Lister. MasterTag Shape #DN1241 Actual size 1.95”W x 6”H. Bleed available. MasterTag Shape #MT492 Actual size 1.7”W x 4.7”H. Bleed available.
gloeckner labels Gardener’s XL and Mid XL Locking labels support Gloeckner’s celosia and campanula programs. Available varieties can be found in the MasterTag Product Lister. MasterTag Shape #DN1241 Actual size 1.95”W x 6”H. Bleed available. MasterTag Shape #MT492 Actual size 1.7”W x 4.7”H. Bleed available. 15
stock items ■ order online now at www.mastertag.com
ornamental millet 'purple majesty' AAS winner, Ornamental Millet, can be effectively merchandised with the help of this card. Product can be found in the MasterTag Product Lister. MasterTag Shape #CD1108 Actual size 11”W x 8.25”H. Bleed available.
halloween fright fest MasterTag Shape #CD711 Actual size 11”W x 7”H. Bleed available.
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patio planter™ labels The tall dimensions of the Patio Planter makes your varieties noticeable in the retail marketplace. This label promotes the spontaneous purchase of plants for decks and patios. Available varieties can be found in the MasterTag Product Lister. MasterTag Shape #MT702 Actual size 2”W x 7.5”H. Bleed not available.
stock items ■ order online now at www.mastertag.com
XL™ poster hanger Poster Hanger - Triad The triad allows you to display three posters at once, providing exposure from several angles. Hanger can be found in the MasterTag Product Lister.
Poster Hanger - Single Mount The single mount will hold one poster or two back to back. Hanger can be found in the MasterTag Product Lister.
corrugated poster holder - “H” stand This stand holds posters made of ridged corrugated material. Great for holding posters within the retail display. Holder can be found in the MasterTag Product Lister.
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stock items â– order online now at www.mastertag.com
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PATIO CONTAINERS The uniqueness of the Urban Gardener Patio Container is centered around the patented plastic clips that secure the trellis or cage to the pot, allowing for easy handling. Easy handling for the grower and consumer. Fill a niche for "small space" patio or urban gardening. Light, durable pots have the look of terra cotta without the weight or breakability. Has a high-end consumer appeal with matching label program. Consumer support website at: www.urban-gardener.net
37” Tomato Cage Planter
25” Tomato Cage Planter
Decorative Trellis
Sold as a complete set of cage or trellis, pot and custom designed label. It’s easy to order this innovative package by contacting MasterTag at 1-800-253-0439. www.mastertag.com Tomato Cage tall, patent#D569,302
Tomato Cage Short, patent#D568,061
AUTUMN PLANTERS 2 styles and sizes available
Complete the package with coordinating labels.
Jack Harvest
Can be used as an indoor decorative container or an outdoor planter. Available with or without Jack-o-lantern face. Reusable for the consumer to plant again next year. Fun design on a custom or standard shape label. Made from enviroblend- a unique combination of bamboo fiber, wood material and recycled plastic. SUGGESTED USE: Use with many fall plants such as orange mums, purple asters or black pansies. Drop in either an 8” or 10” pan or shallow container and ship to the retailer. Urban Gardener is a registered trademark of Hubie Grown, LLC. Urban Gardener Patio Containers are protected under patents: (D569, 302), (D569, 304), (D569, 303). Other US and international patents pending. ©2009 Hubie Grown LLC
For more information, contact MasterTag at 1-800-253-0439. www.mastertag.com 20
MasterTag label shapes
pg. 24
pg. 29
at a glance pg. 29
These label shapes can be designed with custom graphics and text to create a distinct label program. For more information on how we can help you in designing a custom standard shape label, contact MasterTag at 1-800-253-0439.
pg. 29
pg. 23
pg. 29
pg. 25 pg. 22
pg. 22
pg. 22 pg. 28
pg. 33
pg. 35
pg. 30
pg. 33
pg. 25
pg. 32
pg. 34
pg. 23
pg. 39
pg. 30
pg. 31
pg. 36
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pg. 36
pg. 23
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pg. 34
21
MasterTag label shapes
premium hanging basket label The Premium Hanging Basket labels are equipped with a proven die-cut star design that easily slides over plant hangers. They are made of durable material that is guaranteed to hold up under stress of greenhouse conditions. MasterTag Shape #HB102 Shown actual size 2”W x 4.5”H Bleed not available.
large push-on™ hanging basket label Push-on design is perfectly suited for Poinsettias! MasterTag Shape #HB302 Shown actual size 2”W x 4.37”H Bleed not available.
22
small push-on™ hanging basket label MasterTag Shape #HB300 Shown actual size 1.44”W x 3.19”H Bleed not available.
MasterTag label shapes
nursery hanging card Developed as a standard nursery hang tag. Applying the elastic string is a post-printing step. Also used on large pot perennials when attached to the rim of the pot using a hog ring or Denison garment gun. MasterTag Shape #CD343 Shown actual size 3”W x 6”H Bleed available.
small nursery hanging card A smaller alternative nursery label to the CD343. MasterTag Shape #DN1233 Shown actual size 2”W x 4.38”H Bleed available.
oval hang label MasterTag Shape #DN1152 Shown actual size 2.75”W x 2.10”H Bleed available.
MasterTag Shape #DN1186 actual size 5”W x 5”H Bleed available.
23
MasterTag label shapes
mini marquee™ label A label designed for plant products when the typical stake labels just won’t be easily seen. Full bleed provides great design possibilities. Great for use with pot plants, foliage, patio planters, large perennials, etc. MasterTag Shape #DN1205 Shown actual size 2.65”W x 3.688”H Bleed available.
folding marquee™ label MasterTag Shape #DN1232 Shown actual size 5.3”W x 3.69”H Bleed available.
small folded card MasterTag Shape #DN1151 Shown actual size 4”W x 2”H Bleed available.
24
MasterTag label shapes
marquee™ labels
MasterTag Shape #DN1263 (shown left) Shown actual size 3.688”W x 5.5”H Bleed available. Applying the elastic string is a post-printing step. Can be used on large pots when attached to the rim of the pot using a hog ring or Denison garment gun or with a label stick MasterTag Shape #HB2416 (shown below) Shown actual size 3.688”W x 5.5”H Bleed available. Locks to the pot and hangs below the pot rim away from flowers and foliage. Can also be used with a label stick.
hang label MasterTag Shape #DN1321 Shown actual size 2.71”W x 3.88”H Bleed available.
25
MasterTag label shapes
plain bin label hang label Commonly used with a label stick or attached to the pot with a dennison gun. MasterTag Shape #HB345 Shown actual size 3”W x 4.75”H Bleed available.
pot dangler Hangs down below the pot rim for convenient consumer viewing. MasterTag Shape #OP2130 Shown actual size 3.5”W x 10.27”H Bleed available.
26
MasterTag Shape #DN1135 Shown actual size 1.25”W x 3.95”H Bleed not available. Can be found in the MasterTag Product Lister as an unprinted label.
nursery strip label MasterTag Shape #DN1136 Shown actual size .78”W x 9.93”H. Bleed not available. Can be found in the MasterTag Product Lister as an unprinted label.
MasterTag label shapes
MasterTag Shape #DN1175 Shown actual size 3”W x 4.8”H Bleed available.
MasterTag Shape #DN1413 Shown actual size 3.5”W x 14.344”H Bleed available.
mini dangler Easy to attach to any basket wire. Arches away from the basket for easy viewing. A good economical choice. MasterTag Shape #DN1239 Shown actual size 2.38”W x 6.5”H Bleed available.
27
MasterTag label shapes
hanging basket collar™ scalloped patent # US 7,036,253 B2
Simply slips over any 3 wire hanging basket. Large visible area for image and text. Stays above the plant canopy for easy viewing. MasterTag Shape #OP2126 Actual size is 10”W x 5.62”H Bleed available.
hanging basket collar™ lobed patent # US 7,036,253 B2 Hanging basket collars are versatile and can be customized to fit any basket product. Easily attaches at planting or shipping for flexibility in application. It is utility patented for its unique design which no other labeling company offers. MasterTag Shape #DN1137 (stock, shown below right) Shown actual size 5.7”W x 6.19”H Bleed available. .
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MasterTag label shapes
quick tag™ & master tag® The Quick Tag is an affordable solution for your labeling needs. In stock and ready to go, these popular labels are suitable for automatic tagging machines and perfect for use in greenhouse production. Printed Quick Tags™ are available in 4” white only. The Master Tag® is an affordable solution for your labeling needs. In stock and ready to go, these popular labels are suitable for automatic tagging machines and perfect for use in greenhouse production.
Master Tag™
Quick Tag™
MasterTag Shape #MT and QT (both are stock) Quick Tag shown actual size: .625”W x 4”H Master Tag shown actual size: 1”W x 4”H Bleed not available.
premium master tag® The Premium MT® is an affordable solution for your labeling needs. In stock and ready to go, these popular labels are perfect for use in greenhouse production. MasterTag Shape #MT505 Shown actual size: 1.375”W x 5.375”H Bleed not available.
flowerview label Full bleed offers great design opportunities. Use with quart size perennials, low price gallon perennials, and 4” premium vegetative. MasterTag Shape #MT5152 Shown actual size: 1.416”W x 5.875”H Bleed available.
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MasterTag label shapes
master tag XL™
master tag mid XL™
MasterTag Shape #MT440 Shown actual size: 1.3”W x 3.99”H Bleed not available.
MasterTag Shape #MT695 Shown actual size: 1.28”W x 6”H Bleed not available.
MasterTag Shape #MT474 Shown actual size: 1.7”W x 4.7”H Bleed not available.
master tag premium XL™ MasterTag Shape #MT557 Shown actual size: 2.125”W x 5.93”H Bleed not available.
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MasterTag label shapes
evo™ stake label gardener’s XL stake label Developed for one gallon and larger perennials. Very extensive in-stock perennial listing. Is often used for premium annuals in 5” and larger pots. Full bleed for eye-catching photography aesthetics. MasterTag Shape #DN1241 Shown actual size: 1.95”W x 6”H Bleed available.
MasterTag Shape #DN1147 Shown actual size: 2.125”W x 8.9”H Bleed available.
The plastic used in the production of this product is 100% consumer recyclable in many community recycling programs. It provides growers, retailers and consumers an opportunity to participate in sustainable actions by enduring that material is put back into the production stream, reducing the need for raw material resources. MasterTag Shape #DN1320 Shown actual size 2.045”W x 6.11”H Bleed available.
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MasterTag label shapes
ClipToPot™ label Clips onto the rim of most vacformed containers. Good for a locking solution on pots without a locking slot. MasterTag Shape #MT5151 Shown actual size 1.97”W x 5.91”H Bleed available.
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x-large XL™ master tag® MasterTag Shape #MT5149 Shown actual size: 2.62”W x 7”H Bleed available.
MasterTag label shapes
patio planter™ label The tall dimensions of the Patio Planter makes your varieties noticeable in the retail market place. This label promotes the spontaneous purchase of plants for decks and patios. MasterTag Shape #MT702 Shown actual size: 2”W x 7.5”H Bleed not available.
cell label Inserts into a wide range of cell packs. Commonly used in Europe. A good no-locking alternative to the MT378, Billboard Label. MasterTag Shape #MT4006 Shown actual size: 4.507”W x 4.458”H Bleed not available. .
propagation labels MasterTag Shape #DN1115 Shown actual size: 1.25”W x 12”H Bleed not available.
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MasterTag label shapes
mid XL™ locking label Offers full bleed for high impact designs. MT492 stock line (specialty annuals) is primarily a line of non patented or generic vegetative items that are popular. MasterTag Shape #MT492 Shown actual size: 1.7”W x 4.7”H Bleed available.
gardener XL™ locking label The Gardener’s XL™ locking label includes a large, dramatic size, bleed printing, and gloss coating for brighter graphics. The locking stake works with most locking pots, or simply as a stake tag. To draw attention to your quality products, choose to excel with Gardener’s XL. MasterTag Shape #MT598 Shown actual size: 2.12”W x 5.73”H Bleed available.
billboard label Large area for images and text. Inserts into a locking flat or pot. Good alternative to the MT598. Can be used above or below the pot rim. MasterTag Shape #MT378 Shown actual size: 3.88”W x 3.96”H Bleed available. Order custom in increments of 2,000 per variety.
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MasterTag label shapes
display cards MasterTag Shape #CD711 Shown at 52% Actual size: 11”W x 7”H Bleed available.
MasterTag Shape #CD1108 Shown at 52% Actual size: 11”W x 8.25”H Bleed available.
Product description, available varieties and unprinted labels found in the MasterTag Product Lister.
Product description, available varieties and unprinted labels found in the MasterTag Product Lister.
CD711 CD1108
poster
MasterTag Shape #CD1725 Not shown. Actual size: 25”W x 17.5”H Bleed available.
window box™ MasterTag Shape #DN1156 Actual size: BOX - 14.437”W x 16.016”H HANDLE -1.03”W x 22”H Bleed available.
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MasterTag label shapes
stay lock & sure lock handle The most universal handles in the industry! Successfully tested with many commonly used trays. Maintains it’s arched shape for easy handling. Easy to insert. Quick to assemble. Locks in securely. Won’t fall out.
Stay Lock Handle
Sure Lock Handle
Stay Lock Handle Shape #DN1240 Shown at 42% Actual size: 1”W x 18”H Bleed not available. Sure Lock Handle Shape #OP2160 Shown at 42% Actual size: 1.25”W x 18”H Bleed available.
Handle Talker view after folded
handle talker The Handle Talker™ offers a unique design that is different from all others in the market. Get products noticed and increase sales with eye catching, tray handle design that faces the customer at retail with more room for photos, graphics and care information than the traditional handle. Easy to pick up and carry. MasterTag Shape #OP3732 Shown at 92% & 46% Actual size: 3.823”W x 15.89”H Bleed available. Order custom in increments of 2,500 per variety.
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MasterTag label shapes
MasterTag Shape #DN1149 Shown actual size: 2.84”W x 5.86”H Bleed available.
MasterTag Shape #DN1183 Shown actual size: 3.1”W x 7.63”H Bleed not available.
MasterTag Shape #MT4038 Shown actual size: 2.28”W x 4.33”H Bleed available.
MasterTag Shape #MT5164 Shown actual size: 2.125”W x 5.257”H Bleed available.
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anatomy of a label MasterTag’s market research confirms the importance and order of plant label information desired by consumers and growers. PLANT TYPE: Consumers say that knowing whether a plant is an annual, perennial, herb or vegetable is the most important information on a label.
ENNIAL R E P SUN TO PART SHADE
Black-Eyed Susan 'Goldsturm' BLOOM TIME
PLANTING LOCATION: Next to plant type, gardeners want to know where they should place their plants for optimum success. COMMON NAME/VARIETY NAME: Most consumers refer to plants by their common name. Many times, a specific variety is desired or will be referenced in future purchases.
Rudbeckia fulgida var. sullivantii
BLOOM PERIOD: Bloom period is an important part in helping gardeners make decisions on what plants to buy. PHOTOGRAPHY: Large, high quality
BOTANICAL NAME: Latin names are important to growers and can be of interest to some gardeners. They are the most accurate method for plant identification. 38
A0000-000
excellent reference for future purchases.
000.000 000.0000
photographs inspire consumers and provide
RECYCLE SYMBOL: By understanding recycling requirements of different plastics, consumers can make informed decisions on being sustainable. MASTERTAG LOGO: This is the symbol of the highest quality label available in the market today. P Pr PVP C Unauthorized Propagation Prohibited www.bloomsofbressingham.com
PATENT NOTIFICATION: Breeders must protect their intellectual property by indicating patent protection on their unique varieties.
!
Caution text here Spanish caution text here
WEBSITE URLS: Consumers are interested in knowing more about a plant than a label can provide. Web addresses help direct them to
Bloom Time / Temporado de florecimiento Bloomtime text here Spanish bloomtime text here
enhanced information and images.
Light / Luz Plant light text here Spanish plant light text here
best serve their diverse customer base. It
Height / Altura 00-00" (00-00cm) Space / Espacio 00-00" (00-00cm)
Water / Riego Water text here Spanish water text here Perennial / Perenne
BILINGUAL/MULTILINGUAL TEXT: Many retailers request multilingual text in order to broadens the appeal and accessibility of garden plants. ICONS: When icons are accompanied by simple text and pointer words, it enhances communication within a limited space area. REVERSE TEXT: Most consumers indicate that they prefer reverse text on the label. It allows them to see the information on the back without removing the label from the pot. 39
EXPERIENCE THE MASTERTAG DIFFERENCE Superior sheet fed offset printing means better registration, higher resolution and more durability when compared to the labels of our competitors.
SUPERIOR SCORE STRENGTH MEANS... Reduced use of plastic contributing to a sustainable production process, and saving money on raw materials. Stronger labels that are easier to hand stick, and fewer misses in automatic taggers.
[
• Tested daily to ensure consistent performance standards.
UV inks and coatings that won't fade when exposed to sun or chemicals - consistently representing your brand with a high quality look that drives retail sell-through. High-volume current technology die-cutting means accurate shapes and registration of each label.
SUPERIOR LEAN FLOW PRINTING MEANS... No over ship or over invoicing of labels. Unlike print industry standards, MasterTag will not ship or invoice for more than was ordered, reducing the costs of freight, handling, storage and obsolescence. A unique drying process speeds printing, thus enhancing our ability to deliver labels when needed.
MASTERTAG DNA Family-owned and operated since 1949, serving the horticultural industry exclusively. Fastest production in the industry because of our Lean Manufacturing Process. No wasted effort means we get printing jobs through and out to customers quickly. Best on-time performance in the industry. Custom invoicing, packing slips, order confirmations and packaging to suit your needs.
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MASTERTAG SUSTAINABILITY Plastics that are easy for growers to recycle. Plastics that are easy for consumers to recycle. All scrap plastic is recycled back into the system, closing the loop and using less raw material.
MasterTag Idea Gallery A spark of inspiration
The genius of innovation
Our creative application
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HB102 ■ HB300 ■ HB302 ■ see pg. 22 for shape information
MASTERTAG Montague, MI ©2004
A00
00 0. 00 0 A00 00 -00 0
000.000 A0000-000
.000 000
00-0 00
6
FULL SUN
Fiber
for
Basket Combo
sid e
Id
ea l
ut Inside & O
add a bright touch to your landscape
Ranunculus
A 00
PHALAENOPSIS
Chrysanthemum
Simply the Best Living essentials Perfect for home or office Treat yourself or a friend
42
ANNUAL
PA R T I A L S U N / S H A D E
0 000 0
00 00-0 A00
A 00
00 00 0
0-00 A00 0
.000
000
0 .0 0 00 0
.000
000
0
Common
BROMELIAD
CD343 ■ DN1152 ■ DN1233 ■ see pg. 23 for shape information
color autumn
GOLDEN RUBY Barberry Berbris Height.20-25' (6-7.5m) Spread: 15-20' (4.5-6m)
Shape: Rounded, low
Foliage: Deep burgundy red center, yellow margin
summer color
Sene cio 'Kilimanjaro'
sprin g co lor
A0000-000 000.000
Mophead Hydrangea Hydrangea macrophylla 'Forever Pink'
Today is the day when bold kites fly, When cumulus clouds roar across the sky, When robins return, when children cheer, When light rain beckons spring to appear. Today is th eday when azaleas bloom, Which children pick to fill the room, Today is the day when grass is green, When leaves burst forth for spring to be seen. Robert McCracken
43
DN1151 ■ DN1205 ■ DN1232 ■ see pg. 24 for shape information
www.plantorders.com
1.28 QT (1.21L)
0
00000 00009
A 0 0 0 0 -0 0 0
PARLOR PALM
PREFERS LOW LIGHT
44
000.000
0 Grown by: Plant Marketing, LLC Mt. Dora, FL 32757
Garden Mum
DN1263 ■ DN1321 ■ HB2416 ■ see pg. 25 for shape information
YAMAGAMI’S NURSERY INTRODUCES
Silicon Valley Diamond
™
Sun to Part Shade
ROSA HYBRID
PERENNIAL FULL SUN 6+ hours of direct sunlight.
Black-Eyed Susan 'Goldsturm' BLOOM TIME
SUMMER
45
HB345 ■ OP2130 ■ see pg. 26 for shape information A0000-000 000.000
CIA:
Zone 10-11 Protect from frost. Proteja de temperaturas congeladas.
PERENNIAL
– COMES BACK EVERY YEAR
Plantain Lily 'Patriot'
www.hortcoutureplants.com
PART SHADE TO SHADE
rt Couture o H ...h ... high fas ash hion plants
PARIS 46
itiies of of Fashi ashioon Cit
DN1137 ■ DN1239 ■ see pg. 27 & 28 for shape information ■ shown at 80%
us
nth
ect ra
Pl patent # US 7,036,253 B2
LIGHT/LUZ:
Full Sun Sol Directo
patent # US 7,036,253 B2
A0 00 000 0
A0 00 000 0
WATER/RIEGO:
Keep soil evenly moist. Mantenga la tierra uniformemente húmeda.
12-16" (30-40cm)
HEIGHT/ALTURA:
na Mo endeHrybrid8 5 o s Lavnthu PP13,8 ance t trast
a g ctr US ele con orPle palila ir of oms eds, b a blo s b Ple n a n e et, dds rpl hte am inn a g pu Brig . sit ctio rikin iage. atios dolor empor im e l p t se St ol en ing g. n f and ipsumusmod a. Ut ulnn ttin ree es stu or se ark g porch Lorem do ei aliqu itation do s i Th outdo inst d ders, t . . . it, sed agna exerc ommo a c m d tex el any ely ag res ing lore stru x ea tes, atu ipisic et do uis no uip e e nic f e q d rria h nis r a bor m, q t ali t. aa Spa sectetu t ut la venia nisi u sequa brillo tios. con Dá y pa con didun inim boris t ci d m co la tex orches e r a am a p l sh c ordes, i n b Spa
A0000-000 000000.0000
A0000-000 000000.0000
A0000-000 000000.0000
A0000-000 000000.0000
For more information visit us at www.planpeddler.com
ANNUAL
HARDY/ZONA deRESISTEN-
0000000000000.000
0000000000000.000
Full Sun
CALIBRACHOA
Common ‘Variety’ 47
A0 0 0 0 -0 0 0 00.0 0 00
DN1136 ■ OP2126 ■ see pg. 27 & 28 for shape information ■ shown at 80%
A 0 00 0 - 00 0 000.000 000.000
et
:K
er
at W
Pr
k r as you olor et t B c sk s e g e nc ing ba b s. in er nha add est the ket ur ow e y b p, as yo ss Fl kets es b the stru ur b es e le ts is s c gn d o iv ir n y m iu g ba spa esi Pin fill ity g equ pla alit em erin ing To d cted s, to ual at r and g qu . Pr iv e s q th oil tin n. st o ow r l t. el o or s Fl oo res e s atm eri ant of s -las as r be td te w pe up pl e ng l se fo . s r ic lo l ou in e, y st a l d r bl an ’s ie ho a oi an ssi pe rup alth r c ou joy ula m n o t g y po r s he u y e l nl re y. Eu ind et . O ive t to e la ve ssfu P sk ng g e liz isp il e i re rti d o ba r to sk e st s Fe at re ba : w u ep rom ds. d s e t f in ec w ot e Fe
48
7,036,2 t # US Paten
53 B2
MT ■ MT505 ■ MT5152 ■ see pg. 29 for shape information
Purple Haze
Lavender 'hidcote'
Collection
herb Sun to Part Shade
A0000-000 000.000 000.000
Echinacea
Pineapple Plant Ananas comosus
Purple Coneflower 1 Gal (3.7L)
Grown By: Northland Farms West Olive, MI 49460
A 00 00 -00 0 00 0. 00 0 00 0. 00 0
A0000-000 000.000 000.000
49
MT440 ■ MT474 ■ MT557 ■ see pg. 30 for shape information
HERB PEPPERMINT Mentha x piperita
0
00000 00080
0
Baja Breeze
000. 000 A 0 0 0 0 -0 0 0
A0000-000
000.000
A0000-000
000.000
50
000.000
000.000
000.000
DN1241 ■ DN1320 ■ see pg. 31 for shape information
■
shown at 84%
51
MT5151 ■ MT5149 ■ see pg. 32 for shape information
■
shown at 84% & 71%
PERE NNIAL
Sun
SAXIFRAGA 'FLOWER CARPET' WHEN THE TEMPA-
Snowy River wattle Acacia boormanii
to Part Shade COREOPSIS
A Premium Perennial
TURES RISE, THIS HEAT TOLERANT
LANTANA IS JUST STARTING TO WARM UP!
Visit us at arboretum.ucdavis.edu for more information.
00000 A0000-000
000.000
52
'Sweet Dreams'
MT702 ■ MT4006 ■ see pg. 33 for shape information
■
shown at 84%
I’d rather have roses on my table than diamonds round my neck. - Emma Goldman
TM
Impatiens
Terrazza™ Voila
A0 000 -00 0 00 0. 000
FlowerPower™ Silver Purple Osteospermum
A0 000 -00 0 00 0. 000
53
MT378 ■ MT492 ■ MT598 ■ see pg. 34 for shape information
DELPHI
'Variety'
NIUM
PERENNIAL/PERENNE Comes back every year
'Pacific Giants Mix'
SUN/SOL
BEGONIA
Dragon Wing® Red
000.000 A0000-000 000.000
000.000 A0000-000 000.000
000.000 A0000-000 000.000
54
00 0. 00 0 A0 0 0 0- 0 00 00 0. 00 0
custom labels
55
custom labels
56
merchandising theory WHAT SHOULD BE CONSIDERED WHEN DECIDING TO ENGAGE IN A MERCHANDISING PROGRAM? Establishing an identity with your customers and a value to the consumer is your challenge. These messages must be strong and simple. There should be no doubt as to what you are about and what is the value of your product.
point where the consumer is standing with their money in their hands and ready to make a decision. The ‘package’ is becoming the key marketing communications tool.
SO, WHAT IS THE ALTERNATIVE TO BRANDING? Effective merchandising. Or, in other words, focus on displays and packaging.
LINK YOUR MESSAGE
A well designed display, set in the right place and providing the right message, can be more effective than establishing a brand.
Defining who you are is the first step in establishing yourself in the mind of your customer.
Displays and packages can be the answer to brand.
Strong messages, when exposed to over time and linked to a source will create an identity.
BUT… The value of a given product and the decision to buy it is largely at the point of sale. This prompts the question…Do we brand or do we merchandise?
As many as 3/4 of people who shop at displays are influenced on what product to purchase.
MERCHANDISED DISPLAYS…WHERE DOES ONE START? Begin the spark of your imagination!
TO BRAND OR NOT TO BRAND? What to do is only limited by our inspiration and creativity.
The decision to brand is largely based on a few factors. The ideas are actually limitless. Frequency of shopper’s exposure to your product. Length of time you will commit to your brand.
Creativity doesn’t happen in a vacuum. So, here, in this catalog, are some concepts to get you thinking.
The demographics of your target market. The varying levels of consumer loyalty within your target.
FOUR KEY WAYS THAT DISPLAYS DIRECTLY IMPACT PURCHASE BEHAVIOR Helps shoppers notice sales and specials.
Financial and human resources employed will also be a determining factor as to whether branding is the right decision.
Helps shoppers to find products.
Before you decide to brand, consider this:
Reminds them to buy products.
65% of all purchases are IMPULSE buys made in the store.
Helps them to notice new products.
Your product has 1/6 of a second to get ‘noticed’ before the opportunity is lost.
Inspires them to use the products.
Displays motivate shoppers to make unplanned buys or purchase new items. Consumers buy 80% of what they pick up.
DISPLAYS PLAY A DIRECT SELLING ROLE
Brand establishment is achieved through frequent exposure over time.
They generate impulse/unplanned purchases.
When considering the question of branding, keep these facts in mind:
They reinforce planned behavior. They attract new purchasers.
A quarter of all consumers equate package appearance with quality of the product. Consumer products companies condition the consumer to look for packaging & display innovation. 50% of consumer brands don’t have advertising beyond the store level. The best possible advertising that you can have is right in the store at the 57
SO WHAT DO DISPLAYS NEED TO ACCOMPLISH THROUGH THEIR DESIGN?
Creative Services
Ease the shopping experience.
We can take your project from an idea all the way to retail implementation.
Be visually appealing.
MasterTag Creative Services offers graphic design on all labeling and packaging, logo design, web design, sales tools, brochures and more.
MasterTag has a dedicated staff of experienced graphic designers.
Display prices clearly. Be well stocked. Maintain or enhance product and the store’s identity/image.
WHY CONSIDER MASTERTAG? Because we can provide… Innovative Products Market Research Sales Support Proven Experience Creative Services Innovative Products MasterTag is committed to the consistent introduction of new products. This past year, 7 new merchandising products have been added to our line. More are coming! New, unique custom labeling can be designed just for your business.
Market Research Each year, MasterTag adds to its database of market information gained at retail intercept events.
WHAT SHOULD BE CONSIDERED AS YOU LOOK TOWARD A NEXT STEP IN DEVELOPING A PROGRAM? Determine what product offers you the best opportunity to demonstrate a value to the consumer. Identify the specific benefits a consumer would realize from using your product. (This can be a collection of products, that when put together, have a greater value defined by their use) As a secondary element, establish an identity that will be present on every program. (This can be an umbrella name that will ultimately surround all future programs that you will bring to market) Consider the containers the product will be grown in, as this can become a significant part of the package. Its value and impact can be affected by your choices. Establish a budget for POP. This will be determined by your desired margins and the selling price to the retailer. (Remember that added value programs should result in higher retail prices, higher margins and increased sell through. If they don’t, then don’t do them) Develop a timeline for implementation. (The design and development process can take more time than you think. You want to be ready at the critical points of presentation and implementation. MasterTag can help you with this)
Our research is targeted specifically toward the retail garden center shopper. It incorporates both mass merchant and independent shoppers buying preferences. It focuses on the impact of labeling, merchandising and branding within the green industry. MasterTag is a member of the In Store Marketing Institute and has access to consumer data from all products and industries.
Sales Support MasterTag can create sales support in the form of Sell Sheets, PowerPoint Presentations, Presentation Boards and Mock-Ups. We offer training to provide direction on the sales process. MasterTag will commit the resources to accompany customers on presentations to retailers.
Proven Experience MasterTag has designed and implemented more successful merchandising programs than anyone in the industry. Our experience is grounded in understanding the needs of retailers and growers and designing solutions that work for both. Our understanding of merchandising is broad in scope and incorporates the best practices of all consumer products offered at retail.
58
Look beyond the first program. Consider offering a seasonal rollout, sequential programs or special product offerings. Establish a way to measure the success of a program. This will help you understand its value and can be used to demonstrate to a retailer a reason to consider your program.
CONTACT MASTERTAG CREATIVE SERVICES This is the best and most important step you can take. Our Creative Services staff is ready and excited to brainstorm all of the possibilities in creating a custom merchandising program that will be successful for you. MasterTag takes all of the complication out of the process. From your spark of an idea right though to implementation at the retail, MasterTag will be your partner in your marketing and merchandising effort.
labels
a display for every budget
+
Layer multiple combinations of merchandising elements to create a display that fits any unique retail need.
bench tape
label
+ +
+
colored pot
poster
bench tape
+
colored pot
+
label
display card
+ +
label
+
bench tape
+
=
=
bench tape
colored pot
poster
=
= 59
key elements of an effective retail display COLORS At a distance of 20’ a high impact color palette gets consumer’s attention.
POSTERS At a distance of 12’ large posters can be read. The package contributes to the overall display.
SIGNAGE At a distance of 3’ signage can deliver a message about the product or inspire the consumer to use it.
LABELING At a distance of 1’ detailed labeling can inform the consumer on how the products can be used.
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Promote plants for both indoor and outdoor use
Make perennials easy to select 61
Educate consumers on the benefits and joy of adding color in all areas of their landscape
Make a display with impact. Promote your own uniqueness 62
Theme display helps promote the holiday
Promote the beauty of tropical plants in the home
Promote plants for both indoor and outdoor use
Promote the beauty of tropical plants in the home 64
Promote the many benefits of ground cover in the landscape
Capture trends and express style
65
Specialty category merchandising
Promote the seasonal benefit of pansies 66
Promote the beauty of tropical plants in the home with a nostalgic feel
Promote cold tolerant plants
67
Promote the trend of growing vegetables at home.
Promote vegetables with inspirational inuse images.
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welcome to mastertag.com MasterTag is pleased to provide you with the most technically advanced and user friendly label ordering website available today.
Orders can be sorted multiple ways for easy reference.
Flexible preference settings.
Offers multiple logins per company.
Easy to navigate.
If a session is interrupted, it will take you back to where you left off upon login. 69
best search capability of any website
Search by: Botanical Name, Tag Shape, Breeder, Classification, Item Number, Advanced Search
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your order history/reorder sheet online
NEW E R U T A FE
Easy to reorder by using your previous year’s season planner.
71
freight charges
Freight is estimated and billed on actual costs. Not as a percentage of the order dollar value.
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1.800.253.0439 â– www.mastertag.com