Kitty Ferreira – don’t throw away your pomegranate or onion skins, wear them! For immediate release Tuesday 6th August 2013, London UK
Officially launching this September 2013, womenswear designer Valerie Goode for Kitty Ferreira is an ethical and sustainable boutique brand producing an elegant collection made from upcyled fabrics and luxury silks, eco- dyed by hand with pomegranate and onion skins. Kitty Ferreira sources exclusively in the UK. Valerie is keen on supporting UK manufacturing and having zero carbon footprint. The womenswear brand merges the use of ethical values with high end finishing, providing a delicate and sophisticated collection perfect for the spring and summer of 2014. “Ethical fashion has never looked so exciting, so wearable. I like the idea that each piece can easily slot into your existing wardrobe, dressed up or down for work and play. That is the beauty, that it is not obviously ethical or made in a sustainable way; she (the customer) is quietly confident after all. I like to think that fashion can transcend an era, style, but tell a story based on values.” Valerie is of Caribbean descent, and believes in embracing her culture though the Kitty Ferreira brand; the name is derived from her grandmother. “My grandmother had a mini farm in her yard. With a cockerel, hens and small pigs. My parents when they came to this country, brought that self-sufficiency with them, growing herbs, fruits and vegetables in our garden. Living in a city, owning a garden is seen as a luxury so naturally less and less people know and understand the value of growing their own produce. It seemed fitting I infuse food with this collection; naming a couple of pieces after herbs we use in daily cooking e.g. Saffron Shirt, Cinnamon Shirt” Trained at the London College of fashion , Valerie has worked for several suppliers to mid market retailers across multi-products also with Product Development experience at Burberry, and as a Senior Designer based in China. “Upcycling is a little more eco friendly than recycling. It’s about turning waste fabrics or end of lines into new products of better quality and environmental impact. Essentially these fabrics have been saved from entering landfills. We are looking at implementing a holistic ‘cradle to cradle ‘ approach and working with food outlets and supermarkets to utilise their fruit and veg waste.” Kitty Ferreira clothing will soon be located in deluxe boutiques all around London.
POMONION COAT Item code: 1034 This Delicious trans-seasonal coat is hand dyed in London using pomegranate and onion skins, featuring 2 side patch pockets. Superior garment quality with French seaming throughout. 100% silk organza. Lined with undyed silk organza. Dry Clean Only Made in London RRP ÂŁ350
DELICE DRESS Item code: 1036 A versatile number made from lightweight, upcycled British wool featuring hand-dyed silk sleeves and cut away waistband. Perfectly positioned side pleats flatters any shape. Can be worn equally as well for office-2-evening and just about any occasion. You’ll get plenty of wears out of this. 100% wool. Sleeves: 100% silk. Lining: 100% silk Dry Clean only Made in London RRP £250
PETAL DRESS Item code: 1013 Pretty upcycled dress, featuring wrap over V- neck and gathered side seam. 100% silk sleeves. 100% polyester. Sleeves: 100% silk chiffon. Lining 100% acetate Handwash cool. Dry Clean Made in London RRP ÂŁ180
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POMONION SHIRT Item code: 1057 Simple collarless shirt in a stunning hard to find colourway. It’s yellow, gold with a hint of green...depending on which way the sun is facing... Superior garment quality with French seaming throughout. Hand dyed in London using pomegranate and onion skins. 100% silk Dry clean only Made in London RRP £180
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Each piece made from our hand dyed silks creates this beautiful, unique print which varies slightly for every garment, creating a very real air of exclusivity and individuality for the end customer. � Valerie Goode
TWICE SHY SKIRT Item code: 1059 This versatile skirt can be worn either way depending on your mood. Again plenty of wears out of this one. Made from upcycled British wool 100% wool. Lining: 100% acetate Dry clean only Made in London RRP ÂŁ160
SPICE SHIRT Item code: 1046 Exclusive collarless shirt with a trimmed concealed button stand, softly curved back yoke and signature pocket flaps Superior garment quality with French seaming throughout Made from upcycled and hand dyed 100% silk Fabric 1: 100% silk georgette. Fabric 2: 100% silk organza Dry clean only Made in London RRP ÂŁ140
ZEPHANIAH TROUSER Item code: 1039 Beautifully tailored trouser wears well as a dress and casual pant, featuring side vents. Made from a lightweight upcycled British wool, sourced in the UK 100% wool Dry clean only Made in London RRP ÂŁ180
CINNAMON SHIRT Item code: 1058 Sheer shirt with concealed button stand, softly curved back yoke and signature pocket flaps Superior garment quality with French seaming throughout. Made from upcycled 100% silk, sourced in the UK. Handwash in cool soapy water. Dry Clean 100% silk Made in London RRP ÂŁ120
POMONION TROUSER Item code: 1042 This is a seriously cool pair of silk trousers, featuring shorts lining, pressed seams and pockets front and back. Hand dyed in London using pomegranate and onion skins. Also worn with Saffron Shirt 1016 100% silk. Lining (shorts): 100% silk Dry clean only Made in London RRP ÂŁ220
SAFFRON SHIRT Item code: 1016 Clean, collarless shirt with concealed button stand, softly curved back yoke and signature pocket flaps Superior garment quality with French seaming throughout Made from upcycled 100% silk, sourced in the UK. Handwash in cool soapy water. Dry clean 100% silk Made in London RRP ÂŁ120
LACE SHORT Item code: 1060 Cute dressing shorts featuring side pockets and concealed side opening. Made from an upcycled, beautifully embroidered lace, sourced in the UK. Embroidered polyester lace. Lining: 100% acetate Made in London RRP ÂŁ125
DOLLY SHIRT Item code: 1057 Entry price point shirt, featuring signature pocket flap. Made from upcycled polyester, sourced in the UK. French seamed throughout 100% polyester Machine wash cool. Dry clean Made in London RRP ÂŁ90
PETAL SKIRT Item code: 1009 Pretty soft separate featuring below the knee styling. Made from an upcycled applique material sourced in the UK. 100% polyester Machine wash cool. Dry Clean Made in London RRP ÂŁ120
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The value in upcycling has been practiced by our grandmothers long before it became a fashionable term. � Valerie Goode
BACKLESS JUMPER Item code: 1010 Sultry backless jumper featuring front yoke and back tie. Made from upcycled viscose jersey, sourced in UK. Also worn with Lace Short 1060 100% viscose jersey Machine wash cool. Hand wash cool. Dry Clean Made in London RRP ÂŁ115
Ethical. Elegant. Sustainable. Sexy Where are your values?
LACE SKIRT Item code: 1060 Made from an upcycled, beautifully embroidered lace, sourced in the UK. Embroidered polyester lace. Lining: 100% acetate Made in London RRP ÂŁ130
Model: Valerie Goode Photography: Belle Studio
For more information contact: Valerie Goode (designer) +44 (0)7801.794884 studio@kittyferreira.co.uk
www.kittyferreira.co.uk Twitter: @KittyFerreiraUK Facebook: KittyFerreiraUK Instagram: KittyFerreiraUK Pinterest: KittyFerreiraUK Youtube: KittyFerreiraUK