Clarkson Potter, Potter Craft, Watson-Guptill, Broadway Books Spring 2010 Catalogue by The Recipe Club

table of contents clarkson potter 5 potter craft 21

watson-guptill 31

broadway books 47

agents 52

author/title index 53

ordering information 55

clarkson potter

www.ClarksonPotter.com

6 10 • CLARkSON • POT TER CRAFT POT TER

You knoW You WAnt it style—inspiration—conﬁdence Eric Daman, costume designer for Gossip Girl Foreword by Leighton Meester Emmy-winning costume designer Eric Daman (of the hit show Gossip Girl) presents a guide for women to learn the basics of style, get inspired, and then break the rules with humor and originality. As the head costume designer for Gossip Girl and an Emmywinning designer for Sex & the City, Daman knows how to turn characters into icons through their clothes. Now, he shows how any reader, no matter her fashion background or lack thereof, can create looks that are showstopping, beautiful, yet practical for real life. After teaching the reader style, shape, and silhouette basics, Daman frees her to make her look her own—mixing and matching, and adding signature pieces. With absolutely no sense of snobbery but with a ton of charm, he teaches women how they can use inspiration from the world around them to look and feel gorgeous— and unique—every day. Self-Help—Fashion (SEL000000) 8 x 10; 208 pages; 200-300 full-color photographs 978-0-307-46458-3 $29.99 hardcover (Canada: $37.99) On sale 12/29/2009 British: Endeavor Agency, Inc. Translation: Endeavor Agency, Inc. First Serial: Crown

ERIC DAMAN is the costume designer for Gossip Girl and previously won an Emmy for his work on Sex & the City. He is the creative director of Charlotte Russe, one of the biggest mall-based fashion stores in the country. LEIGHTON MEESTER plays Blair Waldorf, the “Queen B” of Gossip Girl. She has been featured on the cover or in the pages of hundreds of fashion magazines.

National Publicity National Review and Feature Attention Author Events National Radio Campaign Online Promotion • Advertising at fashion and gossip websites • Major outreach to Gossip Girl fan websites and groups • Targeted social network advertising Cross-Promotion with Charlotte Russe Cross-Promotion on CWTV.com Promotional Materials Availalble Blow-Ups Available Upon Request

www.ClarksonPotter.com

250 recipes for easy, delicious meals All day long From the kitchens of Martha Stewart Living For fans of Everyday Food: Great Food Fast and readers of Martha Stewart’s Everyday Food magazine comes an indispensable book of easy recipes that can be made in a snap. In this follow-up to the bestselling Everyday Food: Great Food Fast, you will find 250 recipes (each accompanied by a beautiful picture) for breakfast, lunch, dinner, and in between. With special attention to quick-cooking dishes, vegetarian main courses, easyto-assemble recipes that use what’s on hand, and, of course, everyone’s favorites—burgers, pizza, and pasta—Everyday Food: Fresh, Fast, Flavorful is brimming with repertoire builders. Here, too, are great time and budget savers that “stretch” one meal into two or more, such as a roast chicken that is used to make chicken curry one night, gumbo the next. Cooking (CKB000000) 73/8 x 91/4; 384 pages; 250 full-color photographs ISBN/EAN: 978-0-307-40510-4 $24.99 paper with flaps (Canada: $29.99) On sale 2/23/2010 All rights: Crown

EVERYDAY FOOD MAGAZINE is published by Martha Stewart Living Omnimedia ten times a year and is a companion to the successful PBS series of the same name. Martha Stewart is the author of dozens of bestselling books on cooking, entertaining, gardening, weddings, and decorating. She is the host of The Martha Stewart Show, the successful daily syndicated television show.

National Publicity National Television Appearances National Radio Campaign Advertising Everyday Food Online Promotion • Major online advertising at USAToday.com and iVillage.com • New York Times online campaign (Mother’s Day) • Advertising on food websites and on women’s blog hive • Cross-promotion at MarthaStewart.com • Feature in Potter Recipe Club newsletter • Blogger Outreach P.O.P 12-Copy Floor Display 12-Copy Mixed Floor Display 978-0-307-59191-3 978-0-307-59192-0 $299.88 (Canada: $359.88) $299.88 (Canada: $359.88) Blow-Ups Available Upon Request

ALSO AVAILABLE Everyday Food: Great Food Fast 978-0-307-35416-7 $24.95 paper with flaps (Canada: $30.00)

www.ClarksonPotter.com

7 • CLARkSON POT TER

eVerYdAY Food: FresH, FAst, FlAVorFul

8 10 • CLARkSON • POT TER CRAFT POT TER

GiAdA’s Home cookinG Family recipes from italy and california Giada De Laurentiis Bestselling author and Food Network star Giada De Laurentiis shares her favorite Italian dishes—from those inspired by her generations-old family recipes to more modern ones—all of which capture her signature fresh, healthy, simple style.

Photo © Jonelle Weaver

In this new book, Giada shares her fresh spins on Old World favorites, such as Bucatini All’Amatriciana with Spicy Smoked Mozzarella Meatballs, as well as newer recipes that combine the freshness of California cuisine with Italian flavors from her youth, like Arugula Salad with Grilled Fruit and Panettone Croutons. Complete with gorgeous food and family photography, Giada’s Home Cooking is a beautiful collection of Giada’s elegant recipes for simple and healthy dishes, rooted in her love of Italy and America. GIADA DE LAURENTIIS attended the Cordon Bleu in Paris, and then worked in a variety of Los Angeles restaurants before starting her own catering company, GDL Foods. Giada is the author of the New York Times bestsellers Everyday Italian, Giada’s Family Dinners, Everyday Pasta, and Giada’s Kitchen and the host of four extremely popular Food Network shows, Everyday Italian, Behind the Bash, Giada’s Weekend Getaways, and the new Giada at Home. Giada’s Home Cooking is her fifth book.

Cooking (CKB000000) 77/16 x 91/2; 240 pages; 75 full-color photographs ISBN/EAN: 978-0-307-45101-9 $35.00 hardcover (Canada: $43.00) ON SALE 4/6/2010 All rights: Crown

National Publicity National Television Appearances 10-City Author Tour Online Promotion • Major advertising at USAToday.com, iVillage.com, FoodNetwork.com and People.com • New York Times online campaign (Mother’s Day) • Targeted social network advertising • Cross-promotion at GiadaDeLaurentiis.com • Feature in Potter Recipe Club newsletter Blow-Ups Available Upon Request

ALSO BY GIADA DE LAURENTIIS

Everyday Italian 978-1-4000-5258-5 $32.50 hardcover (CAN: $37.95)

Everday Pasta 978-0-307-34658-2 $32.50 hardcover (CAN: $39.95)

Giada’s Family Dinners 978-0-307-23827-6 $32.50 hardcover (CAN: $43.00)

Giada’s kitchen 978-0-307-34659-9 $32.50 hardcover (CAN: $37.00)

www.ClarksonPotter.com

recipes and stories to share Trisha Yearwood For fans of Trisha Yearwood’s New York Times bestseller, Georgia Cooking in an Oklahoma Kitchen; for family get-togethers, circles of friends, summer picnics, Super Bowl parties, gatherings of all sizes, and devotees of Trisha’s music and Southern warmth.

Photo © Russ Harrington

Trisha now turns her attention to everyday and special occasions involving friends and family—suppers, potlucks, girls’ nights in, the Fourth of July, and other festivities that require crowd-pleasing fare. She shares more personal anecdotes, time-tested recipes developed with her mother Gwen and sister Beth, and photographs from her own gatherings. Readers will find Southern cooking at its finest with one-pot dishes, pastas, salads, refreshments, desserts, and much more.

Cooking (CKB000000) 77/16 x 10; 224 pages; 100 full-color photographs ISBN/EAN: 978-0-307-46523-8 $29.99 hardcover (Canada: $37.99) ON SALE 4/13/2010

TRISHA YEARWOOD has recorded nine #1 songs and twelve albums, has won back-to-back Country Music Association Female Vocalist of the Year awards, and has three Grammys. Cooking for Family and Friends is Trisha’s second cookbook. Her first book, the bestseller Georgia Cooking in an Oklahoma Kitchen, received widespread media attention including Redbook (cover), Country Living, Good Morning America, The View, and The Rachael Ray Show. Trisha is married to mega-superstar Garth Brooks.

All rights: Crown

National Publicity National Television Appearances National Radio campaign National Satellite Tour 8-City Author Tour Online Promotion • Cross-promotion at TrishaYearwood.com • E-blast to fanbase • Feature in Potter Recipe Club newsletter Tie-in with Music Promotion Blow-Ups Available Upon Request

ALSO BY TRISHA YEARWOOD Georgia Cooking in an Oklahoma kitchen 978-0-307-38137-8 $29.95 hardcover (Canada: $34.00)

www.ClarksonPotter.com

9 • CLARkSON POT TER

cookinG For FAmilY And Friends

1010• clarkson • POT TER CRAFT potter

American Heart Association Complete Guide to Women’s Heart Health The Go Red For Women Way to Long Life and Vitality American Heart Association The #1 authority on cardiovascular health and the force behind the Go Red For Women campaign presents their first ever, authoritative guide to heart health for women at every age. The AHA provides all the information women need in any decade of their lives. First walking women through the basics of general cardiovascular health and how women’s hearts differ from men’s, the AHA then provides vital advice on age-specific variables such as drinking, oral contraceptives, pregnancy, weight gain, hormone therapy, menopause, and aging. Crucial, concrete guidance on diet, exercise, working with healthcare providers, and testing for and treating heart conditions will help women extend their longevity and greatly improve their quality of life.

Health—Diseases—Heart Health/Health & Fitness—Women’s (HEA039080/HEA024000) 61/8 x 91/4; 304 pages 978-0-307-45060-9 $26.00 hardcover (Canada: $32.00) ON SALE 12/29/2009

THE AMERICAN HEART ASSOCIATION is the nation’s premier authority on heart health. Its bestselling library of cookbooks and guides includes The New American Heart Association Cookbook, 7th Edition; American Heart Association No-Fad Diet; American Heart Association Low-Salt Cookbook, 3rd Edition; American Heart Association Low-Calorie Cookbook; and American Heart Association Quick & Easy Cookbook. For more information, visit www.americanheart.org.

British: American Heart Association Translation: American Heart Association First Serial: Crown

National Publicity Cross-Promotion with American Heart Association Online Promotion • New York Times online campaign • Advertising on Prevention.com • Blogger outreach • Feature in Potter Recipe Club newsletter • Feature in Read it Forward newsletter

ALSO BY THE AMERICAN HEART ASSOCIATION

Cross-Promotion with Go Red For Women Campaign Promotional Materials Available for AHA Use at Events and Conferences Buzz Mailing to Major Women’s Organizations, Medical Groups and Political Big Mouths American Heart Association Healthy Family Meals 978-0-307-45059-3 $35.00 hardcover (Canada: $40.00)

www.ClarksonPotter.com

American Heart Association Low-Salt Cookbook, 3rd Edition 978-1-4000-9762-3 $15.95 paper (Canada: $21.00)

American Heart Association Meals in Minutes Cookbook 978-0-609-80977-8 $15.95 paper (Canada: $23.95)

American Heart Association Low-Fat, Low-Cholesterol Cookbook, 4th edition Delicious Recipes to Help Lower Your Cholesterol American Heart Association From America’s most trusted authority on heart-healthy eating, this revised paperback edition of the classic cookbook features the latest medical information on saturated fat and cholesterol, as well as more than 50 tasty new recipes that put readers on the path to better health and a longer, better life. In its bestselling library of cookbooks, which have sold more than 4 million copies, AHA has shown that not only is eating right for health necessary, but that healthy food doesn’t have to be dull and tasteless. AHA Low-Fat, Low-Cholesterol Cookbook, 4th Edition is a treasure trove of more than 200 easy-to-prepare dishes, from tempting appetizers to luscious desserts.

Cooking—Low Fat (CKB051000) 61/8 x 91/8; 384 pages; 30 line drawings 978-0-307-58755-8 $17.00 paper (Canada: $21.00) ON SALE 4/6/2010 British: American Heart Association Translation: American Heart Association First Serial: Crown Pub History: A Clarkson Potter Hardcover (Fall 2008)

THE AMERICAN HEART ASSOCIATION is the nation’s premier authority on heart health. Its bestselling library of cookbooks and guides includes American Heart Association Healthy Family Meals; The New American Heart Association Cookbook, 7th Edition; American Heart Association No-Fad Diet; American Heart Association Low-Salt Cookbook, 3rd Edition; American Heart Association Meals in Minutes; American Heart Association Low-Calorie Cookbook; and American Heart Association Quick & Easy Cookbook. National Publicity Cross-Promotion with the American Heart Association Online Promotion • New York Times online campaign • Advertising on Prevention.com Materials available for AHA use at events and conferences

American Heart Association No-Fad Diet 978-0-307-34742-8 $15.95 paper (Canada: $19.95)

The New American Heart Association Cookbook, 7th Edition 978-0-307-35205-7 $19.95 paper (Canada: $24.95)

American Heart Association Quick & Easy Cookbook 978-0-609-80862-7 $15.95 paper (Canada: $23.95)

www.ClarksonPotter.com

American Heart Association Low-Calorie Cookbook 978-0-8129-2855-6 $15.95 paper (Canada: $22.95)

11 • clarkson potter

New in Paperback!

1210 • CLARkSON • POT TER CRAFT POT TER

GroW GreAt Grub organic Food from small spaces Gayla Trail For the burgeoning audience of gardeners who want to grow their own food, even with space constraints, this is the essential, encouraging, hip guide from an urban gardening expert. Generations X and Y want it all: to live in the city and eat fresh, organic, affordable produce. Sales of vegetable and herb seeds and plants were up by 40 percent from 2007 to 2008, as homegrowing, container gardening, canning, and preserving are having a major resurgence. Gayla Trail, urban gardening advocate and founder of YouGrowGirl.com, provides readers all the advice they need to get started, maintain, and enjoy the fruits (and vegetables!) of their efforts, including: • Determining the limitations of a space and how to overcome them • Details on edible plants • Storing and preserving advice • Recipes and lifestyle projects for crafty green thumbs

Gardening—Vegetables (GAR025000) 77/16 x 9; 208 pages; 100 full-color photographs ISBN/EAN: 978-0-307-45201-6 $19.99 paper (Canada: $24.99) On sale 2/2/2010 All rights: Crown

National Publicity Online Promotion • Advertising on food and gardening websites • Cross-promotion on author’s website, YouGrowGirl.com • Outreach to food, gardening, design, and craft bloggers

GAYLA TRAIL is the creator of the thriving online community YouGrowGirl.com. She is a regular contributor to magazines and frequently speaks on urban gardening, ecology, and community. Her work as a writer and photographer has appeared in the New York Times, Newsweek, ReadyMade, Domino, Budget Living, Sierra Club Magazine, Gardening Life, LA Times, Life, and more. She is the author of You Grow Girl: The Groundbreaking Guide to Gardening.

Promotional Materials Available for Author’s Ongoing Garden Events

www.ClarksonPotter.com

better Home cooking Bruce Bromberg, Eric Bromberg and Melissa Clark The Blue Ribbon restaurants by brothers Bruce and Eric Bromberg are known for their fantastic American comfort food, which they now share with home cooks everywhere in Bromberg Bros. Blue Ribbon Cookbook. After seventeen successful years, the brothers behind the ninerestaurant Blue Ribbon phenomenon provide the secrets to exceptional American fare, from a casual weeknight meal of Classic Herb-Roasted Chicken with Lemon and Sage to Baked Blintz Souﬄé with Brown Sugar Bananas, perfect for brunch. Whether familiar with the restaurants or not, readers will find instant favorites in these recipes for honest, excellent home cooking and will benefit from the brothers’ cooking tips that can help elevate dishes to the next level.

Cooking (CKB000000) 77/16 x 91/2; 256 pages; 75 full-color photographs 978-0-307-40794-8 $35.00 hardcover (Canada: $43.00) On sale 3/30/2010 All rights: Janis A. Donnaud & Associates

BRUCE AND ERIC BROMBERG were born in New Jersey and got their start as chefs by attending culinary school at the Cordon Bleu in Paris. They teamed up in 1992 to open Blue Ribbon in New York City. An immediate success, the restaurant has since spawned eight additional locations. In 2007, they launched a line of 100 percent all-natural, breading-free chicken nuggets called The Bromberg Bros. Blue Ribbon Naked Nuggets, which are sold nationwide.

National Publicity National Television Appearances Online Promotion • Advertising on the Gawker network • Advertising on food sites • Cross-promotion at BlueRibbonRestaurants.com • Blogger outreach • Feature in Potter Recipe Club newsletter Materials Available for Promotion at Restaurant Locations Potential Cross-Promotion with Author’s Vendor Partners

www.ClarksonPotter.com

13 • CLARkSON POT TER

bromberG bros. blue ribbon cookbook

1410• clarkson • POT TER CRAFT potter

The Conscious Kitchen The New Way to Shop for and Cook Food— to Protect the Earth, Safeguard Your Health, and Maximize Flavor Alexandra Zissu A practical guide to help home cooks make healthy, eco-friendly choices in the kitchen. The Conscious Kitchen is the definitive guide to rethinking the kitchen and cooking by focusing on what’s best for personal health and balancing it with what’s best for the environment, all while keeping what’s appetizing and delicious at the fore. Through interviews with the world’s best-known chefs, cooking school instructors, food scientists, farmers, and others, Zissu sorts through various food issues (local, organic, sustainable, etc.) to give readers the information they need to choose what works for their family. The Conscious Kitchen is the ultimate handbook for anyone—from home cooks to professionals—looking to make smart, green choices in the kitchen.

Cooking/Nature—Environmental Conservation & Preservation (CKB000000/NAT011000) 53/16 x 8; 224 pages Isbn/ean: 978-0-307-46140-7 $13.99 paper (Canada: $17.99) On sale 3/2/2010 All rights: Crown

National Publicity Regional Satellite Radio Tour Online Promotion • Advertising on food websites • Cross-promotion on author’s websites, AlexandraZissu.com and GreenProofing.net • Feature in Potter Recipe Club newsletter • Foodie and Green Blogger outreach Potential Random House Green Committee Event Outreach to Food Policy and Food/Farm Advocacy Groups Buzz Mailing to Farmers’ Markets

ALEXANDRA ZISSU is a writer and blogger known for her stories about food, chefs, motherhood, and green living. The success of her first book, The Complete Organic Pregnancy, led her to cowrite two blogs: “Ask an Organic Mom” for TheDailyGreen.com and “Green Mums” for CookieMag.com. She often contributes stories on environmental topics to The Green Guide, Plenty, and Cookie, as well as many other publications.

Rejiggering how you approach food and gather your groceries may sound like a chore. But it does not have to be. It’s empowering to know that every good choice we make as shoppers keeps harmful chemicals out of the earth and our bodies. Every dollar we spend sends a message to the powers that be that consumers want better food. And never ever forget that besides the underlying crucial environmental and health issues, the whole point of maintaining an eco kitchen is pleasure—and taste! I’m talking first-of-the-season sweet peas, cherry tomatoes off the vine, fresh-picked raspberries—delicious. If you look at this eco-changing or shifting of shopping methods as a decision to seek and eat only the besttasting ingredients available, rather than focus on how it may be a somewhat abstract effort to save the earth, it will never feel like a chore.

www.ClarksonPotter.com

designing Welcoming spaces for outdoor living Paula S. Wallace A celebration of the porch as a canvas for creative design, a joyful gathering place, and a welcome respite for a relaxed pause. In Perfect Porches, Savannah College of Art and Design president Paula Wallace presents the most stunning and varied collection of porches ever to be assembled. Locations range from San Francisco, California, to Palm Beach, Florida, and from Lexington, Kentucky, to Bridgewater, Vermont. Some are becolumned old beauties, others are modern marvels; all reflect their owners’ unique desires and sensibilities, and crystallize what “home” means to them. President and cofounder of the Savannah College of Art and Design PAULA S. WALLACE received Elle Décor’s first-ever Vision Award for her work fostering young design talent. Under her leadership, the college has earned awards from many organizations, including the National Trust for Historic Preservation, the Art Deco Societies of America, the American Institute of Architects, the International Downtown Association, and the Historic Savannah Foundation. Wallace is the coauthor of A House in the South and the author of seven children’s books. She lives in Savannah, Georgia, with her family. House & Home (HOM000000) 77/16 x 10; 224 pages; 200 full-color photographs 978-0-307-46024-0 $35.00 hardcover (Canada: $43.00) On sale 3/2/2010 All rights: Crown

National Publicity National Print Attention Online Promotion • Advertising on home and design websites • Blogger outreach Buzz Mailing to Booksellers

www.ClarksonPotter.com

15 • CLARkSON POT TER

perFect porcHes

1610 • CLARkSON • POT TER CRAFT POT TER

tHe sono bAkinG compAnY cookbook the best sweet and savory recipes for every occasion John Barricelli; Foreword by Martha Stewart For fans of PBS’s Everyday Baking from Everyday Food and home bakers seeking one easy-to-follow reference for all their sweet and savory baking needs, from breakfast breads to beautiful party cakes. John Barricelli, owner of the SoNo Baking Company & Café in South Norwalk, Connecticut, presents 125 recipes for sweet and savory breads and baked goods, with a focus on techniques and finishing skills to produce beautiful, bakery-quality results at home. In The SoNo Baking Company Cookbook, John presents a comprehensive and inviting cookbook with easy-to-follow directions. It will empower novices and advanced bakers to revamp their baking repertoires and create new variations on old favorites.

Cooking—Baking (CKB004000) 77/16 x 91/2; 288 pages; 100 full-color photographs 978-0-307-44945-0 $35.00 hardcover (Canada: $43.00) On sale 3/9/2010 All rights: Crown

National Publicity

A third-generation baker, JOHN BARRICELLI graduated from the Culinary Institute of America and worked at River Café, Le Bernardin, and the Four Seasons Restaurant. He owned and ran Cousin John’s Café and Bakery in Brooklyn for ten years. John worked at Martha Stewart Living Omnimedia, becoming a featured chef on Everyday Food, and in 2008 he became host of the spin-off Everyday Baking from Everday Food. In 2005, John opened the SoNo Baking Company and Café in South Norwalk, Connecticut. The New York Times called it “superb,” and SoNo has become a destination for foodies across the Northeast.

National Television Appearances Advertising Local CT Transit Advertising Online Promotion • Cross-promotion at SonoBaking.com • E-blast to author’s fan database • Feature in Potter Recipe Club newsletter • Outreach to food bloggers Promotional Materials Available Blow-Ups Available Upon Request

www.ClarksonPotter.com

beautiful designs for irresistible cakes and cookies Peggy Porschen Turn any gathering into an occasion with stunning cakes and cookies decorated using the easy techniques and fabulous designs in this lovely book. Peggy Porschen, diva of cake design, is back with more than 40 decorating projects for creating fabulous cakes, mini cakes, and cookies. With a full introduction to cake and cookie baking, construction of layered cakes, making frosting and ganache, and the basics of decoratively piping icing, you’ll have all the information you need to confidently tackle decorating projects in your own home kitchen. Try out designs such as Little Black Dress cookies, Hydrangea mini cakes, and Couture Hatbox large cakes. Simply Spectacular Cakes is the ideal handbook for making the cakes and cookies of your wildest imagination a reality.

Cooking—Cakes (CKB014000) 81/2 x 101/2; 144 pages; 120 full-color photographs 978-0-307-46455-2 $30.00 hardcover (Canada: $37.00) On sale 4/13/2010 British: Quadrille Publishing Translation: Quadrille Publishing First Serial: Crown

PEGGY PORSCHEN began her career as a pastry chef at London’s Lanesborough Hotel. Quickly developing a highly individualized style, she started her own business and began making cakes and cookies for celebrity events, movie premieres, parties for stars like Gwyneth Paltrow and Tracy Chapman, and corporate parties for companies like Puma and Chanel. She also supplies Fortnum & Mason with a collection of cookies, specialty confections, and wedding cakes.

National Publicity Online Promotion • Advertising on food and baking websites and blogs • Advertising at Craftster.org • Feature in Potter Recipe Club newsletter • Blogger outreach Outreach to Cooking and Baking Schools

ALSO BY PEGGY PORSCHEN Pretty Party Cakes 978-0-307-33707-8 $30.00 hardcover (Canada: $42.00)

www.ClarksonPotter.com

17 • CLARkSON POT TER

simplY spectAculAr cAkes

1810 • CLARkSON • POT TER CRAFT POT TER

liVinG WitH WHAt You loVe decorating with Family photos, cherished Heirlooms, and collectibles Monica Rich kosann Personalize your home by incorporating family photographs and heirlooms into every room’s design. There is no better way to own your space than by showcasing your photographs and keepsakes. As a professional portrait photographer and the designer of a successful line of keepsake jewelry, Monica Rich Kosann knows the value, aesthetically and emotionally, of keeping happy memories at the forefront of our lives. In Living with What You Love, she demonstrates how to beautifully blend precious belongings into your home’s decor—regardless of whether you live in a 14-room house with the wall space of a photography gallery or a one-room abode with an inch of free countertop. The book shows how people live with their family treasures, by incorporating photos, memorabilia, and keepsakes on their walls, tabletops, hallways, kitchens, libraries, and more. Throughout the book, sidebars feature more hardworking information on topics such as preserving photographs, restoring vintage frames, and photographing children. Living with What You Love is a gorgeous, thoughtful, and helpful guide for reenvisioning your cherished memories and bringing them out of storage boxes and scrapbooks and into the open to have as a daily part of your life.

House & Home—Decorating (HOM003000) 77/16 x 91/2; 192 pages; 200-250 full-color photographs 978-0-307-46132-2 $30.00 hardcover (Canada: $37.00) On sale 4/20/2010 All rights: Crown

MONICA RICH kOSANN is a nationally recognized fine-art portrait photographer and jewelry designer. She has worked with many prominent families, such as the Tisches, the Speyers, and the Hiltons, and celebrities, such as Jennifer Lopez, Halle Berry, Eva Longoria, and Madonna. Her line of jewelry is sold in fine retailers across the United States, including Bergdorf Goodman, Barneys, and Neiman Marcus.

National Publicity National Print Attention Online Promotion • Cross-promotion on author’s website, MonicaRichKosann.com Buzz Postcard Mailing to Both National and Independent Retailers Who Carry Author’s Jewelry Line

www.ClarksonPotter.com

The Whimsical Bakehouse Fun-to-Make Cakes That Taste as Good as They Look Kaye Hansen and Liv Hansen Foreword by Meredith Vieira The Cake Bible meets Dr. Seuss in this delightfully original guide to baking and decorating, uniquely eye-catching celebration of cakes.

Cooking—Baking—Cakes (CKB014000) 77/16 x 10; 160 pages; 75 full-color photographs 978-0-307-58754-1 $17.00 paper (Canada: $21.00) On sale 1/26/2010 All rights: Crown

National Publicity National Print Attention Local Events out of New York National Radio Campaign

Three neon-bright layers of cake, tilted at a jaunty angle; a Jackson Pollock–inspired cheesecake spattered with chocolate, caramel, and peanut butter icing; a starry night cake— these are only a few examples of the unfettered creativity at work at the Riviera Bakehouse. Kaye and Liv believe that a cake should taste as good as it looks, so they skip esoteric (and inedible) decorations in favor of amusing designs and fabulous flavors that are easy to make and delicious to eat. With time-tested tips and complete information on everything from mixing colors to adjusting pan sizes, The Whimsical Bakehouse is the ultimate guide to creating delicious, showstopping confections that are completely original. KAYE HANSEN is a self-taught baker and the owner of the Riviera Bakehouse in Westchester. LIV HANSEN was trained as a painter before turning her eye for color and composition to buttercream and melted chocolate. The bakery has been featured in the New York Times, and the Hansens have appeared on the Today show, Food Network, The Early Show and The View. Both Kaye and Liv reside in Rockland County. Pub History: A Clarkson Potter Hardcover (Summer 2002)

ALSO BY KAYE HANSEN AND LIV HANSEN

Online Promotion • Advertising on food and baking websites • Potter Recipe Club Feature • Blogger outreach

Christmas Cookies from the Whimsical Bakehouse 978-1-4000-8058-8 $16.95 hardcover (Canada: $24.95)

www.ClarksonPotter.com

Little Cakes from the Whimsical Bakehouse 978-0-307-38282-5 $24.95 hardcover (Canada: $27.95)

19 • clarkson potter

New in Paperback!

20 • clarkson potter

Rachael Ray’s Book of Ten Rachael Ray Foreword by John Cusimano For the millions of Americans who can’t get enough of Rachael Ray’s signature, efficient approach to everyday cooking. From the queen of 30-minute meals comes a treasure trove compendium of quick, easy, and economical recipes. With all of her favorite recipes in one place and a new feature of Rach’s lists of 10, Rachael will have even the busiest home cooks turning out flavorful meals each and every day. There are more than 300 recipes—including thirty top ten lists of recipes—that have pleased Rachael’s loyal following and her very own family for years. Photo Credit: Jim Wright

RACHAEL RAY is a best-selling cookbook author and the host of Food Network’s popular 30-Minute Meals, Tasty Travels, and Rachael’s Vacation as well as her syndicated show, Rachael Ray. She is also the founder of Yum-O!, a charitable organization dedicated to helping parents and children develop a healthy relationship with food, and Rachael’s Rescue, which funds programs that help animals in need. This is her sixteenth cookbook.

Cooking—American (CKB002000) 73/8 x 91/8; 400 pages; 2 16-page full-color inserts 978-0-307-38320-4 $20.00 paper (Canada: $24.95) ON SALE 11/3/2009 British: William Morris Agency First Serial: Crown Translation: William Morris Agency

ALSO BY RACHAEL RAY

National Publicity National Morning Shows National Nighttime Talk Shows Promotion on Rachael Ray Show and in Everyday with Rachael Ray Magazine Radio Tour Author Interviews out of New York P.O.P. 8-Copy Floor Display 978-0-307-59194-4 $160.00 (Canada: $199.60)

Rachael Ray’s Big Orange Book 978-0-307-38319-8 $24.95 paper with flaps (CAN: $27.95)

Rachael Ray 365: No Repeats 978-1-4000-8254-4 $19.95 paper with flaps (CAN: $22.95)

Rachael Ray: Just in Time 978-0-307-38318-1 $19.95 paper with flaps (CAN: $25.95)

Rachael Ray Express Lane Meals 978-1-4000-8255-1 $18.95 paper with flaps (CAN: $24.95)

Rachael Ray’s 30-Minute Get Real Meals 978-1-4000-8253-7 $19.95 paper with flaps (CAN: $26.95)

Yum-O! The Family Cookbook 978-0-307-40726-9 $22.50 hardcover (CAN: $25.50)

16-Copy Floor Display 978-0-307-58765-7 $320.00 (Canada: $399.20)

Rachael Ray 2, 4, 6, 8 978-1-4000-8256-8 $19.95 paper with flaps (CAN: $26.95)

www.ClarksonPotter.com

potter craft

www.PotterCraft.com

neW in pAperbAck! mAson-diXon knittinG the curious knitter’s Guide: stories, patterns, Advice, opinions, Questions, Answers, Jokes, and pictures created for knitters everywhere Who share the Give ‘em Hell spirit of Just picking up the needles and making stuﬀ 22 • POT TER CRAFT

kay Gardiner and Ann Shayne This is a book for the thousands of knitting fans who log on to masondixonknitting.com daily, and for an even larger audience who find the practical advice, real-life knitting instruction, and irreverent humor of kay Gardiner and Ann Shayne simply irresistible.

Crafts & Hobbies—Knitting (CRA015000) 81/2 x 107/8; 160 pages; 100 full-color photographs and 15 full-color illustrations 978-0-307-58645-2 $22.99 paper (Canada: $27.99) On sale 2/9/2010 All rights: Crown

National Publicity Online Promotion • Advertising on Top Knitting Websites and Blogs • Feature in Crafternews.com • Mother’s Day ecard • Cross-promotion on author’s website masondixonknitting.com

An enthusiastic, inspirational, and humorous celebration of the knitting lifestyle through narrative, instruction, and 30 patterns, to guide knitters of all ages to tap into their own creative genius—all from the Car Talk of the knitting world, the authors of the wildly popular knitting blog, masondixonknitting.com. Inside, knitters learn everything from the practical to the whimsical; it’s the go-to book whether they want to make a mitered square blanket (not as hard as it seems), get their kid knitting (quick projects help), or just find “must-knit TV.” kAY GARDINER learned to knit as a child but put aside her needles for twenty years to obtain a law degree from Columbia, become an Assistant United States Attorney in Manhattan, and start a family. Lucky for us, she turned to knitting with a vengeance. After stints in the New York publishing world, ANN SHAYNE returned to her hometown of Nashville to edit BookPage. She has since chosen to devote her time to her family—and knitting. Pub History: A Potter Craft Hardcover (Spring 2006) ISBN: 978-0-307-23605-0

Promotion at The National NeedleArts Association and the Craft & Hobby Association Trade Shows

ALSO BY THESE AUTHORS Mason-Dixon knitting Outside the Lines 978-0-307-38170-5 $29.95 hardcover (Canada: $34.00)

www.PotterCraft.com

mArtHA steWArt’s encYclopediA oF seWinG And FAbric crAFts basic techniques and 150 inspired ideas for sewing, embroidery, Appliqué, Quilting, dyeing, and printing The Editors of Martha Stewart Living Magazine

More than 1.9 million Americans read Martha Stewart Living and just as many tune in to her daily syndicated television show. Add the 35 million home sewers and it’s easy to imagine the eager line at craft stores and bookstores alike for a book full of sewing techniques and inspiration from the one and only Martha. Crafts & Hobbies—Needlework (CRA022000) 81/2 x 107/8; 416 pages; 800 full-color photographs and 100-150 black-&-white illustrations 978-0-307-45058-6 $35.00 hardcover (Canada: $43.00) On sale 3/30/2010

Just as big and exhaustive as Martha’s first craft encyclopedia, but with a focus that appeals to one of the fastest-growing segments of the craft market, Martha Stewart’s Encyclopedia of Sewing and Fabric Crafts contains every technique the home sewer needs, as well as over 100 projects (including no-sew projects). And, it’s all organized perfectly and presented beautifully. MARTHA STEWART LIVING MAGAZINE was first published in 1990. Over the years, more than three dozen books have been published by the magazine’s editors. MARTHA STEWART is the author of dozens of bestselling books on cooking, entertaining, gardening, weddings, and decorating, including the New York Times bestseller Martha Stewart’s Encyclopedia of Crafts. She is the host of The Martha Stewart Show, the successful daily syndicated television show.

All rights: Crown

National Publicity National Television Appearances Advertising Martha Stewart Living Online Promotion • Advertising on iVillage.com • Advertising on top craft and sewing websites and key craft blogs • Cross-promotion on MarthaStewartCrafts.com & MarthaStewart.com including advertising and eblasts • Feature in Crafternews.com • Feature in Potter Recipe Club newsletter • Targeted search advertising Cross-Promotion with Ek Success Major Craft Group and Bookseller Outreach

Promotion at The National NeedleArts Association and The Crafts & Hobby Association Trade Shows

4 embroidery | tools and materials

tools and materials

how to embroider | embroidery

how to embroider

ALSO AVAILABLE

An embroiderer’s tools include: 1 dressmaker’s carbon paper for print-

ing a temporary design on fabric

2 iron-on transfers for printing a tem-

Martha Stewart’s Encyclopedia of Crafts 978-0-307-45057-9 $35.00 hardcover (Canada: $40.00) porary design on fabric

3 embroidery hoop for holding fabric

in place while you stitch

4 silk thread—similar in weight to

floss—for higher sheen

5 Wool yarn for canvas and other

heavy fabrics

6 cotton embroidery thread, often

5 2

called floss, the most common and versatile thread

7 linen thread, for a matte, nubby ef-

fect

8 a hot-iron transfer pencil, for draw-

ing a design onto tracing paper, then ironing it onto fabric

9 a disappearing-ink marker for draw-

ing directly onto fabric

10 embroidery scissors for snipping

8 9

very close to the fabric for the tidiest results;

11 embroidery needles—fine, sharp nee-

dles for fine cloth; larger, bluntended needles for canvas.

10 11

A hoop keeps fabric taut for clean stitches TK.

1. Make sure your hands are clean before you handle fabric or thread. Transfer your selected design onto right side of fabric using one of the methods described on page TK.

www.PotterCraft.com

4. Don’t knot the ends of the floss, or it will leave marks. Instead, secure floss with a few tiny backstitches (see page TK), or pull it through at least 1 inch of the floating threads of already existing stitches. Clip the ends

23 • POT TER CRAFT

Whether you just bought your first sewing machine or have been sewing for years, this is a must-have book. It captures not only Martha Stewart’s unsurpassed crafting expertise, but also her breathtaking style and design sense.

Felt me A smile Heart-made projects to make and Give Toyoko Sugiwaka

24 • POT TER CRAFT

This quirky and cute new craft book will appeal to the many fans of the Japanese crafting aesthetic. Felt Me a Smile is a whimsical guide to creating 16 simple, useful, and practically irresistible animal-themed projects using felting, embroidery, crochet, and fabric-painting techniques. The stepby-step photographs and clearly written instruction help ensure each project is achievable for crafters of all levels and interests. The amusing and charming projects include baby booties, a wolf in removable sheep’s clothing, felted birdhouses, matching mother and puppy draft protectors, bunny ring holders, and a kissing dove bowl.

Crafts & Hobbies—Needlework (CRA022000) 7 x 81/4; 120 pages; 280 full-color photographs and illustrations 978-0-307-58649-0 $14.99 paper with flaps (Canada: $18.99) On sale 3/2/2010

TOYOkO SUGIWAkA was born in Osaka, Japan, and studied graphic design at the Osaka College of Design. In 1993 she moved to Australia as the art director for a printing company before becoming a freelance graphic designer. Sugiwaka received training in felting techniques from internationally renowned South Australian artist, felter, and dyer India Flint, with whom she co-wrote Handmade Style: Felt.

British: Murdoch Books Translation: Murdoch Books First Serial: Crown

National Publicity Online Promotion • Advertising on key craft websites and blogs • Feature in Crafternews.com • Craft blogger outreach Promotion at The National NeedleArts Association and The Craft & Hobby Association Trade Shows

www.PotterCraft.com

built bY WendY dresses

the sew u Guide to making a Girl’s best Frock

Wendy Mullin

From the founder of the Built by Wendy clothing line and the author of the popular Sew U book series comes Built By Wendy Dresses, the book every twenty- and thirty-something with a sewing machine has been waiting for. BACK

SHEATH FRONT

2" 7"

Crafts & Hobbies—Sewing (CRA035000) 8 x 8; 208 pages; 200 full-color illustrations and 32-color pattern sheets 978-0-307-46133-9 $27.50 paper over board, concealed wire-o (Canada: $34.00) On sale 3/2/2010 4"

All rights: Crown

National Publicity

National Print Attention Online Promotion • Advertising on sewing and key craft websites • Cross-promotion on author’s website, builtbywendy.com • Feature in Crafternews.com • Craft and sewing blogger outreach

WENDY MULLIN founded Built by Wendy, a NYC–based line of women’s and men’s clothing and accessories, in 1991. In addition to designing her collections and running her retail business, Wendy authored Sew U and Sew U: Home Stretch; designed a line of sewing patterns for Simplicity; and worked on many collaborations, including a specialty denim collection for Wrangler Jeans. SHEATH SLEEVE

Promotion at the National NeedleArts Association and the Craft & Hobby Association Trade Shows

www.PotterCraft.com

25 • POT TER CRAFT

Downtown designer Wendy Mullin offers up a sewing handbook with 25 fully customizable variations of her favorite dress silhouettes, complete with three full-sized patterns from her own line (alone a $45 value). No matter what the situation or occasion, Wendy guides readers through the process of fitting, customizing, and sewing just the right dress, from the perfect little black dress to a breezy summer tunic. She explains how to assess your shape and provides suggestions about which silhouettes will flatter the most. Wendy inspires readers to be their own designers as she shows how simple adjustments such as adding a collar, changing a sleeve, or switching fabrics can lead to endless sewing possibilities.

SHEATH

toe-up socks For eVerY bodY Adventurous lace, cables, and colorwork from Wendy knits Wendy D. Johnson In the follow-up to her highly successful Socks from the Toe Up, lifelong knitter Wendy D. Johnson, creator of the popular blog Wendyknits, gives sock knitters just what they want—more intermediate and advanced designs for the entire family. From complex cable socks to lacy anklets, Toe-Up Socks for Every Body features 21 sock patterns for men, women, and children. 26 • POT TER CRAFT

Socks just might be the perfect knitting project: They are quick, portable, and make great gifts. Wendy’s approach to knitting socks from the toe up rather than the more conventional top down, saves yarn, avoids grafting, and always ensures a perfect fit. Packed with written instructions, charts, and expert advice on choosing the right needles for lacework, cabling without a cable needle, and knitting stripes in the round, Toe-Up Socks for Every Body will satisfy any sock knitter’s need for gorgeous designs, while providing a solid refresher on toe-up sock knitting for those beginning their very first pair. Crafts & Hobbies—Knitting (CRA015000) 77/16 x 10; 144 pages; 50-75 full-color photographs and 30 2-color illustrations 978-0-307-46385-2 $22.99 paper with flaps (Canada: $27.99) On sale 3/23/2010 All rights: Crown

WENDY D. JOHNSON is a lifelong knitter and creator of WendyKnits.com, one of the most popular knitting blogs. She has been featured in many major knitting magazines and has created designs and taught classes for Knit Happens, the celebrated yarn shop in Alexandria, Virginia. She is the author of Wendy Knits and Socks from the Toe Up.

National Publicity Online Promotion • Advertising on top knitting websites and key craft blogs • Cross-promotion on author’s website, WendyKnits.com • Feature in Crafternews.com • Craft blogger outreach • Targeted search advertising Promotional Materials Available for Author’s Classes and Craft Show Appearances Promotion at The National NeedleArts Association and The Craft and Hobby Trade Shows Outreach to Sock Clubs

ALSO BY WENDY D. JOHNSON Socks from the Toe Up 978-0-307-44944-3 $22.95 paper (Canada: $25.95)

www.PotterCraft.com

color knittinG bAsics essential techniques, perfect palettes, and Fresh designs Melissa Leapman Tens of thousands of knitters have attended Melissa Leapman’s classes and bought her previous books because she simplifies even the most complex material into manageable lessons (and chapters). This book is for her many fans and any knitter interested in not only color, but the how-to behind colorwork.

In Color Knitting Basics, Melissa shares her extensive colorwork knowledge for the first time—she includes color fundamentals, plenty of techniques, 10 original projects, and 70 stitch patterns. Crafts & Hobbies—Knitting (CRA015000) 77/16 x 9; 160 pages; 180 full-color photographs and 200 full-color illustrations 978-0-307-44942-9 $22.99 paper with flaps (Canada: $27.99) On sale 4/27/2010

MELISSA LEAPMAN is a widely published knitwear designer, whose patterns have appeared in every premier needlework publication in the country, including Vogue Knitting, Knitter’s, McCall’s, Family Circle, Better Homes and Gardens, and Interweave Knits. She has been a featured guest on DIY’s Knitty Gritty, Lifetime TV’s Handmade by Design, and HGTV’s Sew Much More.

All rights: Crown

ALSO BY MELISSA LEAPMAN

National Publicity Tie-in with the author’s travel schedule Online Promotion • Advertising on top knitting websites and key craft blogs • Feature on Crafternews.com • Craft blogger outreach Promotional Materials Available for Author’s Classes and Craft Show Appearances Promotion at The National NeedleArts Association and The Crafts & Hobby Association Trade Shows

Cables Untangled 978-1-4000-9745-6 $32.50 hardcover (CAN: $44.00) Potter Craft

Hot knits 978-0-8230-2338-7 $19.95 paper (CAN: $24.95) Watson-Guptill

ALSO BY NANCY ALDEN

www.PotterCraft.com

Continuous Cables 978-0-307-34687-2 $32.50 hardcover (CAN: $37.95) Potter Craft

Melissa Leapman’s knitting Beyond Scarves 978-0-8230-2614-2 $19.95 paper (CAN: $24.95) Watson-Guptill

27 • POT TER CRAFT

Knitters call themselves crafters rather than artists, and they do so with pride. However, the lack of formal art training eventually catches up with them when they start to get creative and pick their own colors. Melissa’s authority and expertise make this a book that even experienced knitters will turn to time and time again.

crocHet For beArs to WeAr more than 20 perfect projects for Your Favorite teddies and Friends Amy O’Neill Houck

28 • POT TER CRAFT

Crochet for Bears to Wear provides easy-to-follow instructions for the perfect—and perfectly tailored—outfit for every toy. Crocheters of every level will adore these fun teddy fashions.

Crafts & Hobbies—Crocheting (CRA004000) 85/8 x 85/8; 96 pages; 25-50 full-color photographs and 15-20 black-&-white illustrations 978-0-307-46212-1 $16.99 paper (Canada: $21.99) ON SALE 4/13/2010 All rights: Crown

National Publicity Online Promotion • Advertising and Promotion on top craft websites and key teddy bear blogs • Cross-promotion on author’s website, TheHookandI.com • Feature in Crafternews.com • Outreach to craft and teddy bear bloggers

Meet Pearl, Eddy, and Joey, the most fashionable teddy bears in Alaska. Crochet for Bears to Wear, the follow-up to Knits for Bears to Wear, features more than 20 of their favorite clothes and accessories, including sweaters, hats, party wear, and a varsity jacket. With instructions on how to measure and size, each of the adorable designs in this book can be custom fit for any toy. Filled with photographs of teddy bears at play and quick crochet patterns, Crochet for Bears to Wear is an irresistible guide to keeping all your favorite toys in style. Writer and designer AMY O’NEILL HOUCk is known for her stylish patterns, attention to detail, and knack for fun-to-make crochet constructions. She produces a popular line of patterns, and her crochet designs have been featured in numerous books and on the covers of the most popular crochet magazines: Crochet Today and Interweave Crochet. Her blog, thehookandi.com, receives more than 10,000 unique visitors per month.

Promotion at The National NeedleArts Association and The Crafts & Hobby Association Trade Shows Buzz Mailing to Teddy Bear Enthusiasts

ALSO BY AMY O’NEILL HOUCk knits for Bears to Wear 978-0-307-40661-3 $19.95 paper (Canada: $22.95)

www.PotterCraft.com

cRocheT lAce innovATions 20 dazzling designs in broomstick, hairpin, Tunisian, classic, and exploded lace Doris Chan Popular crochet designer Doris Chan reinterprets classic lace techniques and gives them fresh new life in these 20 gorgeous fashion-forward designs.

Craft s & Hobbies—Crocheting (CRA04000) 81/2 x 107/8; 144 pages; 50 full-color photographs and 72 two-color illustrations 978-0-307-46382-1 $21.99 paper with fl aps (Canada: $26.99) On sale 4/13/2010

DORiS CHAN crocheted quietly for decades, but in 2002 one of her crocheted shawls appeared on the Lion Brand website and she became a renowned designer almost overnight. Since then, her work has appeared in Family Circle Easy Knitting, Crochet Fantasy, Crochet!, Interweave Knits, Leisure Arts, and various books and booklets, including Stacy Charles’ Superior Crochet 2009. She is an active member of the Crochet Guild of America.

All rights: Crown

National Publicity Online Promotion • Advertising on top crochet and craft websites • Cross-promotion on author’s website, doriseverydaycrochet.blogspot.com • Feature in Craft ernews.com • Outreach to crochet and craft bloggers Promotional Materials Available for Author’s Classes and Craft Show Appearances Promotion at The National NeedleArts Association and The Crafts & Hobby Association Trade Shows

ALSO BY DORiS CHAN

Amazing Crochet Lace 978-0-307-33975-1 $21.95 paper (Canada: $29.95)

Everyday Crochet 978-0-307-35373-3 $21.95 paper (Canada: $27.95)

www.PotterCraft.com

29 • POT TER CRAFT

Doris Chan gives crocheters, looking to expand their repertoire, step-by-step technique instruction on hairpin lace, broomstick lace, and Tunisian crochet, and includes a valuable section on making alterations and choosing shaping options that are best for your body. Providing sizes from XS to 3 XL, she ensures that each of her designs will look good on any body shape. More than just a book of amazing patt erns, Crochet Lace Innovations is a master class on fl att ering and form-conscious garment design.

The ART oF GiFT WRAPPinG 50 innovative ideas using organic, unique, and uncommon Materials Wanda Wen

30 • POT TER CRAFT

Become a wrap star. With just a few minutes of thought, a little practice, and minimal materials, readers will be able to re-create the high-style look of professionally wrapped presents. Gift wrapping expert Wanda Wen believes that the way a present is wrapped is as much a part of the gift as what you give. In The Art of Gift Wrapping, she invites readers to creatively use organic, luxurious, and even common household materials to dress any present so it will be long remembered. By mastering just a few of her basic techniques and design principles, anyone can transform a simply wrapped gift into something unique and special with these 50 projects.

Craft s & Hobbies—Papercraft s (CRAO25000) 77/16 x 9; 144 pages; 150–200 full-color photographs 978-0-307-40847-1 $24.99 paper over board (Canada: $29.99) On sale 4/6/2010

WANDA WEN is the founder and creative director of Soolip, a paperie business she started 12 years ago out of a lifelong passion for lett er writing and the paper arts. Soolip now has three charming boutiques along Melrose Avenue in the heart of Los Angeles’ design district. Wen and Soolip have been featured in Martha Stewart Weddings, Travel & Leisure, Vogue, InStyle, Elle, and Elle Decoration.

British: Foundry Media, LLC Translation: Foundry Media, LLC First Serial: Crown

National Publicity Author Events out of Los Angeles Online Promotion • Cross-promotion on author’s website, soolip.com • Feature in Craft ernews.com • Outreach to wedding and style sites and bloggers • Targeted search advertising Promotion at The National NeedleArts Association and The Craft and Hobby Trade Shows

www.PotterCraft.com

watsonguptill Amphoto Books, Billboard Books, and Watson-Guptill Books

www.Watson-Guptill.com

The Weekend Novelist Rewrites the Novel A Step-by-Step Guide to Perfecting Your Work Robert J. Ray This book, a follow-up to the author’s bestselling The Weekend Novelist, is a guide for novelists of all levels to revising and reworking a first draft of their novels. The Weekend Novelist Rewrites the Novel is Robert J. Ray’s followup to the backlist bestseller The Weekend Novelist, which guides writers to completing a solid first draft of a novel using a practical, proven 52-weekend program. This book offers a similar guide to revising and perfecting that first draft, with lessons focusing on plot and subplot revisions and overall story structure.

32 • watson-guptill

ROBERT J. RAY is the author of eight novels, including the acclaimed Matt Murdock Mystery series, and has also written several practical writing guides, including The Weekend Novelist and The Weekend Novelist Writes a Mystery. A resident of Seattle, Washington, he runs writing workshops and formerly taught writing for the University of Washington’s School of Distance Learning. He is also a member of Pacific Northwest Writers Association. Language Arts—Composition & Creative Writing 51/2 x 81/4; 272 pages; 22 black-&-white graphics 978-0-8230-8443-2 $16.99 paper (Canada: $21.99) On sale 2/16/2010 British: Lorella Belli Literary Agency Translation: Lorella Belli Literary Agency First Serial: Crown

National Publicity Author Events in Seattle Online Promotion Writer’s blogger outreach Academic Marketing to Writers Workshops and Classes

ALSO BY ROBERT J. RAY The Weekend Novelist 978-0-8230-8450-0 $17.95 paper (Canada: $21.00)

www.Watson-Guptill.com

MAnGA FoR The beGinneR chibis everything You need to start drawing the supercute characters of Japanese comics Christopher Hart For the legions of manga fans who can’t get enough of the cutest type of manga character—the chibi. Chris Hart’s follow-up to his bestselling Manga for the Beginner shows readers step-by-step exactly how to draw the many kinds of beloved chibi characters, ranging from the adorable chibi minipeople and animals to the harmless and hilarious litt le bad guys.

Art—Drawing (ART010000) 81/2 x 10; 192 pages; 25 full-color and 500 black-&-white illustrations 978-0-8230-1488-0 $21.99 paper (Canada: $26.99) On sale 3/23/2010

CHRiSTOPHER HART is the world’s bestselling author of drawing and cartooning books. His books have set the standard for art instruction, both nationally and internationally, and are in print in eighteen languages. Renowned for up-to-the-minute content and easy-to-follow steps, Hart’s books have become staples for a new generation of aspiring artists and professionals, and they have been selected by the American Library Association for special notice.

All rights: Crown

National Publicity

33 • WATSON-guPTiLL

Online Promotion • Advertising on ICV2.com • Outreach to manga websites and bloggers • Cross-promotion on author’s website, ChrisHartBooks.com Promotion at Comic-Con in New York and San Diego

ALSO BY CHRiSTOPHER HART Manga for the Beginner 978-0-8230-3083-5 $21.95 paper (CAN: $25.95)

Manga Mania Chibi and Furry Characters 978-0-8230-2977-8 $19.95 paper (CAN: $24.95)

www.Watson-Guptill.com

New in Paperback! What They’ll Never Tell You About the Music Business The Myths, the Secrets, the Lies (& A Few Truths) Peter M. Thall This is a must-have music industry reference not only for aspiring songwriters, performing artists, and record producers but also for record company executives, business managers, agents, and attorneys. From a specialist in entertainment and copyright law comes the paperback edition of the bestselling and highly lauded industry guide to the music business that covers issues of copyright law, royalties, contract provisions, the changes brought on by satellite radio, the Internet, music licensing, and more. Packed with real-world ideas and tips, this book is the essential guide to help songwriters, musicians, executives, lawyers, and managers understand the music business and travel its shark-infested waters safely and confidently.

Music—Business Aspects (MUS004000) 6 x 9; 352 pages 978-0-8230-0708-0 $19.99 paper (Canada: $24.99) On sale 1/12/2010

34 •

All rights: Crown

National Publicity Online Promotion Cross-promotion with billboard.com

PETER M. THALL is a veteran of more than 40 years of practicing law, who has represented many of the world’s greatest artists, from Simon & Garfunkel and Barry Manilow to ABBA and Pat Benatar. He is a frequent contributor to trade magazines such as Billboard and Broadcasting and has appeared on news programs as an expert on copyright law and the First Amendment. He promotes the book on his law office website: www.thallentlaw.com. Pub History: Billboard Books (Spring 2007) ISBN: 978-0-8230-8445-6

Academic Marketing to Music Schools Promotional Materials Available for Author’s Classes

www.Watson-Guptill.com

The Musician’s Guide to Licensing Music How to Get Your Music into Film, TV, Advertising, Digital Media & Beyond Darren Wilsey with Daylle Deanna Schwartz This book on music licensing is a must-have for musicians and composers of all musical genres who want to tap into the hottest new income streams and opportunities for exposure offered by music licensing. In today’s ever-evolving music industry, music licensing provides more musicians with greater opportunities for commerical exposure and increased cash flow, whether they’re unknown artists or big-label stars. The authors, two music industry insiders, cover the range of technologies used, opportunities available, and pitfalls to avoid for musicians trying to break in and/or take full advantage of the music licensing scene. DARREN WILSEY is an award-winning composer, songwriter, music producer, and music supervisor, who has written, produced, and mixed music for an illustrious list of movie soundtracks, advertisements, and network television, including Third Watch, Sex & the City, The Hills, and Queer as Folk. His co-author is DAYLLE DEANNA SCHWARTZ, a respected music industry insider, author, and educator, who ran her own record label for five years.

ALSO BY DAYLLE DEANNA SCHWARTZ

All rights: Crown

National Publicity Author Events out of Los Angeles and NYC Online Promotion Cross-promotion with billboard.com Academic Marketing to Music Schools Promotional Materials Available for Author’s Workshops and Trade Show Appearances

I Don’t Need a Record Deal! 978-0-8230-7948-3 $19.95 paper (CAN: $24.95)

www.Watson-Guptill.com

The Real Deal 978-0-8230-8405-0 $19.95 paper (CAN: $24.95)

Start and Run Your Own Record Label, Third Edition 978-0-8230-8463-0 $21.95 paper (CAN: $26.00)

35 •

Music—Business Aspects (mus004000) 6 x 9; 304 pages 978-0-8230-1487-3 $19.99 paper (Canada: $24.99) On sale 2/16/2010

PhoTo TRekkinG A Traveling Photographer’s Guide to capturing Moments Around the World Nick Onken Aspiring travel photographers and travel enthusiasts get a behindthe-scenes look at professional travel photography with this insider’s guide to planning a successful photo trip.

Photography—Travel 101/2 x 9; 160 pages; 170 full-color photographs 978-0-8174-3280-5 $24.99 paper (Canada: $29.99) On sale 3/16/2010 All rights: Crown

Professional travel photographer Nick Onken shares experience and advice in this inspiring guide to the industry. From an overview of “who hires,” to the many logistical decisions behind a successful trip, gear considerations, techniques on the road, and more, Photo Trekking is for young photographers aspiring to enter the travel genre, pros seeking a second career, or anyone wishing to capture places and peoples around the world. NiCk ONkEN has traveled the world to produce stunning images for such clients as Nike, Bank of America, and Lamborghini, as well as for nonprofi t organizations and publications. His work has been published in Marie Claire, Seventeen, French Cosmopolitan, Smart Money, and elsewhere. Nick can be found at www.nickonken.com.

National Publicity Online Promotion • Advertising on Fodors.com • Cross-promotion on author’s website, nickonken.com • Photography and travel blogger outreach Academic Marketing to Photography Schools

36 • AMPHOTO BOOkS

Promotion at PhotoPlus Show

www.Watson-Guptill.com

cReATive nATuRe & ouTdooR PhoToGRAPhY, Revised ediTion Brenda Tharp By popular demand, this much-loved guide to “waking up” your creative vision is now updated for the digital world, with inspiring advice for taking stronger, more compelling nature photographs and 150 all-new images. Amateur photographers who want to take their nature and outdoor images from “okay” to “wow” will love this new edition of Creative Nature & Outdoor Photography, which updates the author’s critically acclaimed approach to creative composition with a new focus on digital photography, including stunning, all-new imagery.

Photography—Nature & Wildlife (PHO013000) 81/2 x 11; 160 pages; 200 full-color photographs 978-0-8174-3961-3 $25.99 paper (Canada: $32.99) On sale 2/23/2010

BRENDA THARP is an award-winning photographer, writer, and teacher specializing in location, nature, and travel photography. Her images have been featured in numerous magazines, and she teaches at photography schools throughout the United States, including Maine Media Workshops, Santa Fe Photographic Workshops, the Rocky Mountain School of Photography, Point Reyes Field Seminars, and Bett erPhoto.com.

All rights: Crown

37 • AMPHOTO BOOkS

National Publicity Online Promotion • Cross-promotion on author’s website, BrendaTharp.com • Targeted search advertising Academic Marketing to Photography Departments and Schools Promotion at PhotoPlus Show

www.Watson-Guptill.com

diGiTAl ART RevoluTion creating Fine Art with Photoshop Scott Ligon The essential guide to creating original digital artwork that takes Photoshop beyond the technical and into the creative realm, for artists at all skill levels. In this book, digital artist and arts educator Scott Ligon demonstrates the varied and amazing creative potential of digital art, all from a truly “fi ne art” perspective. While geared toward Photoshop beginners in early chapters, the book builds on presented concepts and off ers techniques and projects of increasing complexity. Includes the inspiring work of a wide array of digital artists.

Art—Digital & Video (ART046000) 81/2 x 107/8; 256 pages; 400 full-color illustrations 978-0-8230-9536-0 $29.99 paper (Canada: $37.99) On sale 3/9/2010

SCOTT LigON is an award-wining digital artist who frequently lectures on the subjects of creativity, fi lmmaking, and digital art, and the coordinator for the digital foundation curriculum at the Cleveland Institute of Art. He is also the author/director of the short fi lm Escape Velocity, winner of “Best Experimental Film” at the USA Film Festival in Dallas, which has played in theaters and festivals all over the world.

38 • WATSON-guPTiLL

All rights: Crown

National Publicity Author Events in Cleveland Online Promotion Cross-promotion on author’s website, ligon-art.com Academic Marketing to Art Schools Promotional Materials Available for Author’s Classes Promotion at the College Art Association Show

www.Watson-Guptill.com

PoRTRAiT PAinTinG ATelieR old Master Techniques and contemporary Applications Suzanne Brooker Foreword by Domenic Cretara For serious beginners to professional artists who are seeking indepth understanding of the old masters’s unparalleled approach to paint application. Portrait Painting Atelier provides serious artists with a course of instruction that demonstrates in step-by-step detail the old masters’ technique of layering paint over a toned-ground surface, a process that builds from the transparent dark areas to the more densely painted lights. In this method, the tone of the ground serves to unify the overall painting as well as optically infl uencing the thinly applied layers of pigment, creating the eff ect of a beautiful glow that illuminates the skin tones and achieves a soft blending of color tones. Art—Techniques (ART028000) 9 x 11; 208 pages; 195 full-color and 25 black-&-white illustrations 978-0-8230-9927-6 $35.00 hardcover (Canada: $43.00) On sale 3/9/2010 All rights: Crown

SuZANNE BROOkER received her BFA at the California Institute of the Arts in 1979, att ended by invitation the Whitney Museum Independent Study program in New York City, and pursued her drawing and painting studies at the School of Visual Arts. Brooker has an MFA from California State University at Long Beach. She has taught drawing and painting at the Gage Academy of Art in Seatt tle, Washington since 1999. 39 • WATSON-guPTiLL

National Publicity Author Events in Seattle Advertising The Art Bulletin Academic Marketing to Art Schools Promotion at the National Arts Material Trade Association and College Art Association Trade Shows

ALSO AVAiLABLE

Classical Painting Atelier Juliett e Aristides 978-0-8230-0658-8 $35.00 hardcover (CAN: $40.00)

www.Watson-Guptill.com

Classical Drawing Atelier Juliett e Aristides 978-0-8230-0657-1 $29.95 hardcover (CAN: $36.95)

FAiRies ART sTudio everything You need to create Your own Magical Fairy World David Riché Art by Yishan Li Appeals to a broad demographic of fairy art enthusiasts, from the beginner who is new to digital art templates and their creative potential to the more advanced artist seeking unlimited opportunities for creativity and inspiration. Fairies are vibrant fi gures in folklore and our imaginations and have populated the world’s greatest works of art. Fairies Art Studio shows fairy lovers how to give free rein to their imagination and create and customize their own fairy characters and their magical worlds. Accompanying the book is a CD that contains hundreds of templates of fairy characters, poses, accessories, backgrounds, and props that can be assembled easily by mixing and matching Photoshop layered fi les. Art—Techniques (ART028000) 81/4 x 91/4; 128 pages; 150 illustrations 978-0-8230-1643-3 $24.99 paper over board with CD (Canada: $29.99) On sale 3/2/2010 British: Ilex Press Translation: Ilex Press First Serial: Crown

DAViD RiCHÉ is the founder of the leading fairy website, fairiesworld.com, and the author of Watercolor Fairies (Watson-Guptill 2004). YiSHAN Li’s artwork has been published in the US, Uk, France, Germany, and Switzerland. She draws the monthly strip, The Adventures of CG! for CosmoGirl! She is also the author/ artist for Shoujo Art Studio (Watson-Guptill 2009) and artist for 500 Manga Characters (Collins Design 2007).

ALSO BY DAViD RiCHÉ

40 • WATSON-guPTiLL

National Publicity

ALSO BY YiSHAN Li

Online Promotion • Advertising on ICV2.com • Cross-promotion on author’s websites, fairiesworld.com and fairyartist.com • Outreach to fairy blogger sites Promotion at Comic Con in New York and San Diego

Watercolor Fairies David Riché and Anna Franklin 978-0-8230-5640-8 $24.95 paper (Canada: $31.00)

www.Watson-Guptill.com

Shoujo Art Studio 978-0-8230-9973-3 $25.99 hardcover with CD (Canada: $32.00)

sheRRi hAAb JeWelRY insPiRATions Techniques and designs from the Artist’s studio Sherri Haab An inside look at what inspires jewelry-making expert and bestselling how-to author Sherri Haab, for jewelry crafters who want great projects and step-by-step instruction for a variety of popular mediums. In Sherri Haab Jewelry Inspirations, jewelry designer, instructor, and author Sherri Haab invites jewelry craft ers into her home studio to learn all about what inspires her to create her fresh, charming designs, all while providing her signature comprehensive instruction on a variety of popular techniques. The book begins with an introductory section, “In the Studio,” which off ers guidance on how to cultivate ideas and provides an overview of essential techniques. Sherri then shares her personal archives, collections, and reminiscences in fi ve chapters that each off er two sources of inspiration in 25 new projects.

Craft s & Hobbies—Jewelry (014000) 81/2 x 107/8; 160 pages; 300 full-color photos 978-0-8230-9901-6 $22.99 paper with fl aps (Canada: $27.99 On sale 3/16/2010

SHERRi HAAB is an award-winning author, illustrator, and product designer of how-to books and magazine articles for kids and adults, with more than 20 titles to her credit. Her bestselling adult books for Watson-Guptill include The Art of Metal Clay, Beaded Macramé Jewelry, and The Art of Resin Jewelry. In addition to writing books, Sherri gives craft ing seminars throughout the US and abroad.

All rights: Crown

ALSO BY SHERRi HAAB

Author Events out of Salt Lake City Online Promotion • Advertising on top craft websites • Cross-promotion on author’s website, SherriHaab.com • Craft blogger outreach • Feature in Craft ernews.com Promotional Materials Available for Author’s Classes and Craft Show Appearances

The Art of Metal Clay 978-0-8230-0367-9 $21.95 paper (CAN: $26.95)

The Art of Resin Jewelry 978-0-8230-0344-0 $21.95 paper (CAN: $24.95)

Promotion at the Craft & Hobby Association Trade Show

www.Watson-Guptill.com

Beaded Macramé Jewelry 978-0-8230-2952-5 $12.95 paper (CAN: $15.95)

Felt, Fabric, and Fiber Jewelry 978-0-8230-9909-2 $19.95 paper (CAN: $23.95)

41 • WATSON-guPTiLL

National Publicity

one bAll kniTs GiFTs 20 stylish designs Made with a single ball, skein, hank, or spool Fatema, khadija, and Hajera Habibur-Rahman For knitters, from advanced beginner to advanced, looking for stylish gift ideas that all use one ball, hank, or skein of yarn. From the authors of One Ball Knits Accessories and One Ball Knits Purses, One Ball Knits Gifts presents 20 fresh, modern designs for home decor items and personal accessories, all requiring just one ball, hank, or skein of yarn. From cozy felted slippers to fun baby toys, from a striped table runner to a ruﬄ ed tea cozy, each patt ern features the kinds of details seen on stylish designer goods: prett y embroidery, leather touches, and unique embellishments. FATEMA, kHADiJA, and HAJERA HABiBuR-RAHMAN are accomplished knitwear designers and the authors of One Ball Knits Purses and One Ball Knits Accessories. In addition to creating patt erns for several leading American yarn companies, their designs have appeared in many knitt ing publications, including Knitting Digest magazine, and on the knitt ing website knitnet. Craft s & Hobbies—knitt ing (CRA015000) 71/4 x 91/4; 128 pages; 100 full-color & 25 black-&-white illustrations 978-0-8230-3324-9 $18.99 paper (Canada: $23.99) On sale 4/20/2010

42 • WATSON-guPTiLL

All rights: Crown

National Publicity National Print Attention Online Promotion • Craft blogger outreach • Feature in Craft ernews.com Buzz Mailing to knitting Stores Promotion at The National NeedleArts Association and the Craft & Hobby Association Trade Shows

ALSO BY THESE AuTHORS

One Ball knits Accessories One Ball knits Purses 978-0-8230-3322-5 978-0-8230-3323-2 $18.95 paper (CAN: $22.00) $18.95 paper (CAN: $22.00)

www.Watson-Guptill.com

The sock kniTTeR’s WoRkshoP everything knitters need to knit socks beautifully Ewa Jostes Stephanie van der Linden An extensively illustrated, step-by-step survey that includes all the information that knitters need to knit socks with confidence— and achieve beautiful results. In this book, expert sock knitt ers and designers Ewa Jostes and Stephanie van der Linden guide readers through the process of knitt ing socks, starting with overviews of materials and tools, the essentials of sock knitt ing, and how to determine which design elements are best suited to insteps and heels of various widths. knitt ers can mix and match from among many diff erent styles of cast-ons, curff s, heels, and toes to create their own unique designs that fi t just right. The book also includes information on knitt ing socks from the toe up and on circular needles; 15 patt erns, from cute socks for kids to elegant lace socks; and helpful tables for sizing and yarn choices.

Craft s & Hobbies—knitt ing (CRA015000) 81/4 x 11; 128 pages; 250 full-color Illustrations 978-0-8230-8553-8 $19.99 paper (Canada: $24.99) On sale 4/20/2010

EWA JOSTES and STEPHANiE VAN DER LiNDEN are experienced knitt ers and teachers of sock-knitt ing techniques, and are co-authors of several books on the subject. Both Ewa’s and Stephanie’s work can be seen on Ravelry, and Stephanie is a contributor to the Internet knitt ing magazine www.twistcollective.com.

4 3 • WATSON-guPTiLL

British: Crown Translation: Claudia Bohme Rights & Literary Agency First Serial: Crown

National Publicity Online Promotion • Advertising on top knitt ing websites and key craft blogs • Craft blogger outreach Promotion at The National NeedleArts Association and the Craft & Hobby Association Trade Shows

www.Watson-Guptill.com

sculPTinG The FiGuRe in clAY An Artistic and Technical Journey to understanding the creative and dynamic Forces in Figurative sculpture Peter Rubino Targeted at beginning to intermediate artists seeking the fundamentals of figurative sculpture. Sculpting the Figure in Clay is an all-inclusive volume that lays out an easy-to-follow step-by-step method of blocking out the plane structure and anatomy of the posed fi gure. Author Peter Rubino’s unique approach utilizes a geometric system consisting of blocks, simple shapes, and guidelines, which instructs students in a new and instinctive sculptural style.

Art—Techniques (CRA028000) 81/2 x 107/8; 192 pages; 475 black-&-white illustrations 978-0-8230-9924-5 $32.50 paper (Canada: $39.95) On sale 4/20/2010

44 • WATSON-guPTiLL

All rights: Crown

PETER RuBiNO is the author of The Portrait in Clay. He has achieved wide acclaim with his portrait busts and fi gures in action of famous sports fi gures —Babe Ruth, Michael Jordan, Mickey Mantle, Lou Gehrig, Ty Cobb, and Wayne Gretsky, to name a few. A dedicated instructor, Rubino began teaching sculpture more than 25 years ago, fi rst at the Brooklyn Museum Art School, the Haber School of Sculpture on Long Island, N.Y., and the National Academy School of Fine Art in NYC. He now conducts sculpture workshops internationally and is a featured instructor at the Loveland Academy of Fine Arts in Colorado, the Scott sdale Artist School in Arizona, and the Robert and Mary Montgomery Armory Art Center in West Palm Beach, Florida.

National Publicity Advertising The Art Bulletin Academic Marketing to Art Schools Promotional Materials Available for Author’s Classes Promotion at the National Art Materials Trade Association and College Art Association Trade Shows

ALSO BY PETER RuBiNO

The Portrait in Clay 978-0-8230-4102-2 $24.95 paper (Canada: $31.00)

www.Watson-Guptill.com

beTTeRPhoTo bAsics The Absolute beginner’s Guide to Taking Photos like the Pros Jim Miotke For the first time, Jim Miotke, the popular expert behind BetterPhoto.com, offers his friendly approach and coveted advice to beginners, with this introduction to photography packed with tips, techniques, and tons of inspiration to help new shooters take better photos right away with any camera. Anyone can take bett er photos. From simple techniques like getting closer to your subject, turning off your fl ash, and locking your auto-focus, to tips on 20 popular photo projects (photographing sunsets, fl owers, people, and more), “secrets” from the pros, cool creative techniques, and much more—all illustrated with stunning color photos—this book will inspire and instruct today’s budding photographers.

Photography—Technique (PHO018000) 71/2 x 81/2; 240 pages; 200 full-color photographs 978-0-8174-0531-1 $21.99 paper (Canada: $26.99) On sale 4/27/2010

JiM MiOTkE is a professional photographer and the founder and president of Bett erPhoto.com, an online resource for photographers. He is author of The BetterPhoto Guide to Digital Photography, The BetterPhoto Guide to Digital Nature Photography, and The BetterPhoto Guide to Photographing Children. He can be found at www.bett erphoto.com and htt p://bett erphotojim.com.

All rights: Crown

National Publicity Author Events out of Seattle

4 5 • AMPHOTO BOOkS

Online Promotion • Cross-promotion on author’s website, Bett erPhoto.com • Outreach to mommy bloggers • Outreach to photography bloggers • Targeted search advertising Promotion at PhotoPlus Show

ALSO BY JiM MiOTkE The BetterPhoto guide to Digital Photography 978-0-8174-3552-3 $24.95 paper (Canada: $29.95)

The BetterPhoto guide to Digital Nature Photography 978-0-8174-3553-0 $24.95 paper (Canada: $31.00)

The Betterphoto guide to Photographing Children 978-0-8174-2448-0 $24.95 paper (Canada: $27.95)

www.Watson-Guptill.com

eXPeRiMenTAl dRAWinG, 30Th AnniveRsARY ediTion creative exercises illustrated by old and new Masters Robert kaupelis This classic collection of inventive and stimulating drawing projects is designed to help beginning to serious artists develop their own creativity and discover their own way to draw. Based on the author’s renowned drawing course at New York University, Experimental Drawing is about the experience of drawing, seeing and understanding drawing, and about the possibilities of extending traditional concepts concerning the parameters of drawing.

Art—Drawing 81/4 x 11; 192 pages; 200 black-and-white illustrations 978-0-8230-1622-8 $22.99 paper (Canada: $27.99) On sale 1/12/2010

ROBERT kAuPELiS was Professor of Art and Art Education at New York University for three decades. His paintings have won acclaim in more than 50 one-man exhibitions. He was cited by Herbert Livesey in The Professors as one of the outstanding teachers of art in the nation and an entire chapter in the book was devoted to his career. kaupelis has conducted workshops from Alaska to Florida.

46 • WATSON-guPTiLL

All rights: Crown

National Publicity National Print Attention The Art Bulletin Academic Marketing to Art Schools Promotion at National Arts Materials Trade Association and College Art Association Trade Shows

www.Watson-Guptill.com

broadway books

www.BroadwayBooks.com

I Can’t Believe it’s not fattening! Over 150 Ridiculously Easy Recipes for the Super Busy Devin Alexander From the Biggest Loser’s chef: simple, delicious recipes you can whip up in a flash that taste like your favorite decadent foods but are so healthy and lo-cal that they’re perfect for dieters.

Cooking—Quick & Easy (ckb070000) 73/8 x 91/4; 240 pages; 45 full-color photographs ISBN/EAN: 978-0-7679-3157-1 $19.99 paper (Canada: $24.99) On Sale 3/9/2010 All rights: Crown

National Publicity National Television Appearances Author Interviews out New York City, Los Angeles, and Philadelphia Tie-in with Author’s Appearance/Speaking Schedule Online Promotion • Outreach to diet and healthy living blogs and websites • Promotion with Tastebook and other recipe share sites • Targeted social network advertising • Targeted search advertising

Let’s face it, as Americans we want what we want and we want it NOW! We all say that we want to eat healthy, but so many people think they don’t have time to cook. Well Devin Alexander, author of The Most Decadent Diet Ever and the New York Times bestsellers The Biggest Loser Cookbook and The Biggest Loser Family Cookbook, is here to show us just how fun and easy cooking can be. I Can’t Believe It’s Not Fattening! reveals the secrets to making decadent food that is healthy, delicious, and quick and easy to prepare, with 150 recipes that don’t look, seem, or taste like “diet food.” DEVIN ALEXANDER is the author of The Most Decadent Diet Ever and Fast Food Fix, and the coauthor of the New York Times bestsellers The Biggest Loser Cookbook and The Biggest Loser Family Cookbook. A mediagenic professionally trained chef, she ran her own catering business in Hollywood and has worked as a personal chef for celebrities such as Reba McEntire. She was a contributing food editor and cooking expert for Women’s Health magazine and is featured continually on their website in the “Ask the Experts” section. Other articles by her have appeared in magazines such as Prevention and Men’s Health, and she has appeared on Good Morning America, The View, and other national television shows. Devin has been the chef on the hit reality TV show The Biggest Loser, and had her own show on the Discovery Health Channel, Healthy Decadence with Devin Alexander.

ALSO BY DEVIN ALEXANDER

Sweepstakes to Win Author’s Branded Cookware Products

10 48• •POT Broadway TER CRAFT

The Most Decadent Diet Ever! 978-0-7679-2881-6 $19.95 paper (Canada: $22.95)

www.BroadwayBooks.com

Gold Medal Abs and More Five Weeks to an Olympic Body Dara Torres Five-time Olympian and forty-plus mom Dara Torres shares her fitness secrets for staying in jaw-droppingly fabulous shape—at any age. Olympic champion Dara Torres shows it’s never too late to be in spectacular shape—even in your forties and beyond! This is an accessible, inspiring fitness book, containing all the workout secrets and stretches that have enabled Torres to compete with— and beat—athletes half her age, for women at all fitness levels. Perfectly timed for swimsuit season, Torres’s media appeal will guarantee a high profile for this highly anticipated book.

DARA TORRES has set three world records and has brought home twelve Olympic medals, including four golds. She is the first swimmer from the United States to compete in five Olympics: 1984, 1988, 1992, 2000, and 2008. Most recently, she won three silver medals in the Beijing Olympic Games in the 50 meter freestyle, 4•100 medley relay, and 4•100 freestyle relay. She lives in Florida.

Health & Fitness (hea000000) 73/8 x 91/4; 240 pages ; 60-100 black-&-white photographs ISBN/EAN: 978-0-7679-3194-6 $25.99 hardcover (Canada: $32.99) On sale 4/13/2010

ALSO BY DARA TORRES

All rights: Crown

National Publicity National Television Appearances Radio Satellite Tour Author Interviews out of FL, NYC, and LA

Age Is Just a Number 978-0-7679-3191-5 $14.99 paper (Canada: $18.99) Available march 2010

Online Promotion • Viral video campaign • Targeted social network advertising and promotion • Outreach to fitness, dieting, women’s interest, and mommy blogs • Promotion in The Beat @ Broadway Books e-newsletter

49 • broadway

Cross-Promotion with the Author’s Sponsors, Including Speedo, Got Milk, and the PTA

www.BroadwayBooks.com

seAsonAl FRuiT desseRTs From orchard, Farm, and Market Deborah Madison Deborah Madison’s most important cookbook since Vegetarian Cooking for Everyone. Deborah Madison at last does for fruits what she did for vegetables in Vegetarian Cooking for Everyone in a gorgeous, generous collection of recipes that includes a wealth of information on unusual varieties, where to buy them, and how to serve them. DEBORAH MADiSON, founding chef of Greens Restaurant in San Francisco, is the award-winning author of nine cookbooks, inlcuding The Greens Cookbook (her fi rst), Vegetarian Cooking for Everyone, and her latest, Vegetable Soups from Deborah Madison’s Kitchen. She has received the M.F.k. Fisher Mid-Career Award, the International Association of Culinary Professionals’ Julia Child Cookbook of the Year Award, and three James Beard Awards. In addition to writing on food and farming for such magazines as Gourmet, Saveur, Orion, and the blog Culinate.com, she has long been active in Slow Food and other groups involved in local food issues. She was a manager of her local farmers’ market in Santa Fe and served as a board member of the same market for twelve years.

Cooking—Desserts (CkB024000) 77/16 x 91/2; 304 pages; 60 full-color photographs ISBN/EAN: 978-0-7679-1629-5 $32.50 hardcover (Canada: $39.95) On Sale 4/27/2010 All rights: Crown

National Publicity Food Radio Campaign National & Regional NPR Campaign Author Events and interviews out of Santa Fe and Albuquerque, NM Online Promotion • Promotion with Tastebook.com: video, recipes, newslett er features, contests and more • Promotion on author’s website, DeborahMadison.com • Outreach to food, cooking, recipe websites and blogs • Seasonal recipe promotion with farmers’ market websites Buzz Mailings to Food Noisemakers

10 50• •POT BROADWAY TER CRAFT

Extensive Promotions and Mailings to Farmers’ Markets

ALSO BY DEBORAH MADiSON

Vegetarian Cooking for Everyone 978-0-7679-2747-5 $40.00 hardcover (Canada: $50.00)

Vegetable Soups from Deborah Madison’ kitchen 978-0-7679-1628-8 $19.95 paper (Canada: $27.95)

www.BroadwayBooks.com

agents, rights, & ordering information

ALSO BY NANCY ALDEN

agents The Agency Group, Ltd.

1880 Century Park East, Suite 711 Los Angeles, CA 90067 Tel: 310-385-2800 carolinegreeven@theagencygroup.com

Allen O’Shea Literary Agency 615 Westover Road Stamford, CT 06902 Tel: 203-222-9004 Fax: 203-222-1149

Betsy Nolan Literary Agency

214 West 29th Street, Suite 1002 New York, NY 10001 Tel: 212-967-8200 Fax: 212-967-7292

Bob Mecoy/Creative Book Services 66 Grand Street, Suite 1 New York, NY 10013 Tel: 212-226-1936 mecoy@aol.com

Claudia Bohme Rights & Literary Agency

Goseriede 4 - Tiedthof (C) Hanover 30159 Germany Tel: 49 511 6008484 claudia.boehme@agency-boehme.com

The Creative Culture

52 • agents

72 Spring Street, Suite 304 New York, NY 10012 Tel: 212-680-3510

David Black Literary Agency

Mccormick & Williams LLC

Dystel & Goderich Literary Management

Murdoch Books UK Limited

156 Fifth Avenue, Suite 608 New York, NY 10010 Tel: 212-242-5080 Fax: 212-924-6609

One Union Square West, #904 New York, NY 10003 Tel: 212-627-9100 Fax: 212-627-9313

Endeavor Agency

152 West 57th Street, 25th Floor New York, NY 10019 Tel: 310-248-3075 Fax: 310-248-2020

Foundry Media, LLC

33 West 17th Street, 11th Floor New York, NY 10011 Tel: 212-929-5064

Janis A. Donnaud & Associates

525 Broadway, Suite 201 New York, NY 10012 Tel: 212-431-2664 Fax: 212-431-2667

Lorella Belli literary Agency 54 Hartford House 35 Tavistock Crescent Notting Hill, London W11 1AY UK Tel: +44 (0) 20 7727 8547 Fax: +44 (0) 870 787 4194 info@lorellabelliagency.com

37 West 20th Street, Suite 606 New York, NY 10011 Tel: 212-691-9726 pm@mccormickwilliams.com

Erico House, 6th Floor 93-99 Upper Richmond Road Putney London SW15 2TG UK Tel: +44 (0) 20 8785 5995 Fax: +44 (0) 20 8785 5985

Quadrille Publishing 5th Floor, Alhambra House 27-31 Charing Cross Road London WC2H OLS UK Tel: +44 (0)20 7839 7117 Fax: +44 (0)20 7839 7118

William Morris Agency 1325 Avenue of the Americas 16th Floor New York, NY 10019 Tel: 212-586-5100 Fax: 212-246-3583

Vigliano Associates, LTD 405 Park Avenue, Suite 1700 New York, NY 10022 Tel: 212-888-8525 Fax: 212-888-8550

author/title index Alexander, Devin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 American Heart Association . . . . . . . . . . . . . . . . . 10, 11

Everyday Food: Fresh, Fast, Flavorful . . . . . . . . . . . 7

American Heart Association Complete Guide to Women’s Heart Health . . . . . . . . . . . . . . . . . . . . 10

Experimental Drawing, 30th Anniversary Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

American Heart Association Low-Fat, Low-Cholesterol Cookbook, 4th edition . . . . . . . . 11

Fairies Art Studio * . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Art of Gift Wrapping, The . . . . . . . . . . . . . . . . . . . . 30 Barricelli, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 BetterPhoto Basics * . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Bromberg Bros. Blue Ribbon Cookbook . . . . . . . . . 13 Bromberg, Bruce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Bromberg, Eric . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Brooker, Suzanne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Built by Wendy Dresses . . . . . . . . . . . . . . . . . . . . . . . 25 Chan, Doris J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Clark, Melissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Color Knitting Basics . . . . . . . . . . . . . . . . . . . . . . . . . 27 Conscious Kitchen, The . . . . . . . . . . . . . . . . . . . . . . . 14 Cooking for with Friends and Family . . . . . . . . . . . . 9 Creative Nature & Outdoor Photography, Revised Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Cretara, Domenic . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Crochet for Bears to Wear * . . . . . . . . . . . . . . . . . . . 28 Crochet Lace Innovations . . . . . . . . . . . . . . . . . . . . . 29 Daman, Eric * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 De Laurentiis, Giada . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Gardiner, Kay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Giada’s Home Cooking . . . . . . . . . . . . . . . . . . . . . . . . 8 Gold Medal Abs and More . . . . . . . . . . . . . . . . . . . . 49 Grow Great Grub . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Haab, Sherri . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Habibur-Rahman, Fatema * . . . . . . . . . . . . . . . . . . . 42 Habibur-Rahman, Hajera * . . . . . . . . . . . . . . . . . . . . 42 Habibur-Rahman, Khadija * . . . . . . . . . . . . . . . . . . . 42 Hansen, Kaye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Hansen, Liv . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Hart, Christopher * . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Houck, Amy O’Neil * . . . . . . . . . . . . . . . . . . . . . . . . . 28 I Can’t Believe It’s Not Fattening! . . . . . . . . . . . . . . 48 Johnson, Wendy D. . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Jostes, Ewa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Kaupelis, Robert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Kosann, Monica Rich . . . . . . . . . . . . . . . . . . . . . . . . . . 18 53 • author/ title index

Digital Art Revolution . . . . . . . . . . . . . . . . . . . . . . . . . 38

Felt Me a Smile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

author/title index Leapman, Melissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Shayne, Ann . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Ligon, Scott . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Sherri Haab Jewelry Inspirations . . . . . . . . . . . . . . . 41

Living with What You Love . . . . . . . . . . . . . . . . . . . . 18

Simply Spectacular Cakes . . . . . . . . . . . . . . . . . . . . . 17 Sock Knitter’s Workshop, The . . . . . . . . . . . . . . . . . . 43

Madison, Deborah . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

SoNo Baking Company Cookbook, The . . . . . . . . 16

Manga for the Beginner Chibis * . . . . . . . . . . . . . . 33

Sugiwaka, Toyoko . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Martha Stewart Living . . . . . . . . . . . . . . . . . . . . . 7, 23 Martha Stewart’s Encyclopedia of Sewing and Fabric Crafts . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Mason-Dixon Knitting . . . . . . . . . . . . . . . . . . . . . . . . . 22 Meester, Leighton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Miotke, Jim * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Mullin, Wendy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Thall, Peter M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Tharp, Brenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Toe-Up Socks for Every Body . . . . . . . . . . . . . . . . . . 26 Torres, Dara . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Trail, Gayla . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Musician’s Guide to Licensing Music, The . . . . . . . 35

van der Linden, Stephanie . . . . . . . . . . . . . . . . . . . . 43

One Ball Knits Gifts * . . . . . . . . . . . . . . . . . . . . . . . . . 42

Wallace, Paula . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Onken, Nick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Perfect Porches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Weekend Novelist Rewrites the Novel, The . . . . . . 32 Wen, Wanda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Photo Trekking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

What They’ll Never Tell You About the Music Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Porschen, Peggy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Whimsical Bakehouse, The . . . . . . . . . . . . . . . . . . . . 19

Portrait Painting Atelier . . . . . . . . . . . . . . . . . . . . . . . 39

Wilsey, Darren . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Rachael Ray’s Book of Ten . . . . . . . . . . . . . . . . . . . . . 20

Yearwood, Trisha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Ray, Rachael. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

You Know You Want It * . . . . . . . . . . . . . . . . . . . . . . . . 6

Ray, Robert J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Riché, David * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Zissu, Alexandra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

54 • Author/ Title Index

Rubino, Peter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Schwartz, Daylle Deanna . . . . . . . . . . . . . . . . . . . . . . 35 Sculpting the Figure in Clay . . . . . . . . . . . . . . . . . . . 44 Seasonal Fruit Desserts . . . . . . . . . . . . . . . . . . . . . . . 50

* Books of interest to young readers

ordering information RETAIL FIELD REPRESENTATIVES Anne McGilvray & Company 312-321-0710 (Chicago) 952-932-7153 (Minnetonka) 214-638-4438 (Dallas)—main office KS, IL, IN, MO, MN, ND, SD, WI, N. KY, OH, W. PA, TX, OK, LA, AR

Established Accounts Order Department: Random House, Inc. Attn: Order Entry 400 Hahn Road Westminster, MD 21157 Phone: 800-733-3000 Fax: 800-659-2436

Titles, prices, and other contents of this catalog are subject to change without notice. All orders are subject to acceptance and availability and are F.O.B. Publisher’s shipping point. Orders will be filled at prices and on terms in effect on date of shipment.

Daughtry/Bernays, Inc. 404-522-1919 (Atlanta) GA, TN, FL, AL, S. KY, MS, NC, SC

For accounts wishing to be serviced by a field rep, call our Field Sales Department: Phone: 800-729-2960 Fax: 800-292-9071

All prices shown are Publisher’s suggested prices. Any reseller is free to charge whatever price he or she wishes for the products listed in this catalog.

International: Random House, Inc. International Division 1745 Broadway New York, NY 10019 Phone: 212-829-6703 Fax: 212-829-6700 international@randomhouse.com

Send orders to: Random House, Inc. 400 Hahn Road Westminster, MD 21157 Or call 1-800-733-3000

Krikorian Miller Associates 978-465-7377 ME, NH, VT, RI, CT, MA, NY (Zips 120–125/127–149) Lines by Alan Green 301-469-6177 E. PA, S. NJ, DE, MD, VA, DC Portfolio 718-797-2567, 212-685-7377 NY (Metro, Westchester, and Long Island) and NJ (excluding southern tip) Stephen Young & Associates 415-241-0556 (N. CA) 213-748-8814 (S. CA) CA, HI, NV, AZ, CO, WY, UT, NM, MT Ted Weinstein & The Company He Keeps 503-222-5105 OR, WA, AK, ID

International (for Watson-Guptill and Potter Craft only), United Kingdom & Europe: The Guild of Master Craftsmen 166 High Street Lewes, East Sussex BN7 1XU United Kingdom Tel +44 1273 488 005 Fax +44 1273 402 866 pubs@thegmcgroup.com www.gmcbooktrade.com Canadian Orders and Inquiries: Random House of Canada, Inc. Diversified Sales 2775 Mattheson Blvd. East Mississauga, ON L4W 4P4 Phone: 800-668-4247 Fax: 905-624-8091

Printed in the U.S.A. Copyright © 2009 by the Crown Publishing Group Visit CrownPublishing.com This catalog is printed with vegetable inks on 10% postconsumer recycled paper Front cover photograph © 2009 by Ben Fink from Cooking for with Family and Friends by Trisha Yearwood Design by Jennifer A. Reierson

55 • Ordering information

ORDERING INFORMATION New Accounts, Sales Representatives, and General Info.: Random House, Inc. Specialty Retail Division 1745 Broadway, M.D. 6-3 New York, NY 10019 Phone: 800-729-2960 Fax: 800-292-9071 specialmarkets@randomhouse.com

Customer Service and Credit Departments Phone: 800-726-0600

When ordering products, please use the Publisher’s ISBN. Crown Group ISBN prefixes (978-): 0-307, 0-517, 0-609, 0-676, 0-7615, 0-8129, 1-4000, 1-55958, 1-57805, 1-58065, 0-8230, and 0-8174.

Treat yourself.

978-0-307-46044-8 $24.99 paper with flaps (Canada: $29.99)

175 inspired ideas for everything from everyday cupcakes to festive showstoppers.