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a new chap ter...
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By Taylor Lieberstein
ustin Peay State University has partnered with national retailer Barnes and Noble to open a new bookstore complete with an extensive selection of used, digital and new textbooks, plus textbook rental and price-match programs as well as a user-friendly app that ensures every student convenience and success.
APSU is Tennessee’s fastest-growing state University. The University’s strategic plan calls for enrollment to reach 15,000 students by the year 2025. Each of these students have a different set of circumstances and needs. Textbook operations have changed dramatically in the last few years and this new partnership brings the University in-line with national bookstore best practices. In today’s digital age expectations around personalization extend far beyond the learning
experience, consumers are constantly aided by technology. Their campus bookstore is no exception. And while most college students are digital natives there are still a large market that prefers offline shopping options. According to Barnes & Noble College’s Future of Retail: Path to Purchase study, 89 percent of students still want to shop in store for a variety of things. They want the option to physically touch and try merchandise as well as face-to-face customer service. The new Ann Ross bookstore accommodates both. While the recent upgrade is primarily due to the evolving bookstore marketplace, it hopes to achieve a second goal, bridging the gap between APSU and the Clarksville community. After years of being hidden away inside of campus, Austin Peay State University’s Ann Ross Bookstore now has a more prominent home at the corner of College and Fourth streets in downtown Clarksville. The move provides the bookstore a much better retail presence for both the campus community and the public. This also allows for a more optimal retail layout, a café that offers a variety of food and Starbucks drinks, and a better parking situation for both visitors and students. The campus bookstore is open to the public, selling best sellers, children’s books, trade books, bargain books, office supplies as well as Austin Peay apparel.
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Barnes & Noble College has helped many schools establish the campus store as a hub of activity, supplementing core campus locations like academic buildings, dorms, and student unions. Students choose the campus bookstore for group projects, job interviews and coffee breaks. When they buy apparel for sporting events and snacks to fuel all-night study sessions, it cements the bookstore as an important part of their academic and social life. The relationship between students and the bookstore translates into a deeper connection over time, as alumni visit the
