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ALSDE Update - Enhancing Educational Connectivity
Alabama State Department of Education’s 2024 Communication Initiatives
Dr. Eric Mackey, Alabama State Superintendent of Education
One of the most frustrating aspects of working for the Alabama State Department of Education (ALSDE) is the fact that there are so many remarkable people doing so much incredible work to benefit children… but not enough people know about it!
In fact, I am taken aback on a regular basis when attending meetings in one of the 24 divisions that make up the ALSDE and hear details about the innovative, intensive efforts being undertaken to provide Alabama children with the best education possible… every child, every chance, every day.
So, one of our missions in the ever-evolving landscape of education is to make sure we have effective communication that reaches the masses. Recognizing this, the Alabama State Department of Education has embarked on a series of initiatives aimed at improving communications with school systems across the state and fostering a stronger connection with the public.
Among the diverse tools employed, our monthly Alabama Education News (AEN) newsletter, press releases, video snippets, State Board member personality profiles, and a recently launched podcast, “Alabama Education News, The Podcast” stand out as key components of our comprehensive communication strategy to reach even more people concerned with public education in Alabama.
At the heart of the Alabama State Department of Education’s communication efforts is our monthly newsletter, Alabama Education News (AEN) that serves as a bridge between the ALSDE and educators statewide. This newsletter acts as a consolidated source of information, sharing updates on policy changes, educational resources, and important announcements. By providing a centralized platform for disseminating information, the department ensures that teachers are well-informed, fostering a sense of unity and collaboration across the state.
The newsletter goes beyond mere updates; it also highlights success stories, innovative teaching practices, and celebrates achievements within the education community. To build a more personal connection with educators and the public, the AEN will soon feature State Board member personality profiles. These profiles go beyond the professional and political realm, offering insights into the personalities, backgrounds, and passions of the individuals shaping education policies across Alabama.
A recent addition to the Alabama State Department of Education’s communication toolkit is, “Alabama Education News – The Podcast.” Using the familiar name of the newsletter, this audio/video platform will provide yet another avenue for sharing information, featuring interviews, discussions, and in-depth explorations of key educational topics. The podcast format allows for a more conversational and accessible approach to disseminating information.
AEN the Podcast, will not only covers current events and updates but also delve into broader educational trends, challenges, and innovations. By tapping into the popularity of podcasts, the department reaches a diverse audience that includes educators, parents, and those interested in the state of education in Alabama.
Marketing Campaign for Teachers: Continued Efforts to Attract and Retain Educators
Over the next year, the public will notice a very intentional and intensive marketing campaign aimed at recruiting and retaining the best and brightest as teachers in Alabama. From the young people who are trying to decide what career path to embark upon, to the seasoned professional who might be considering teaching as a second career, the ALSDE is steadfast in their efforts to bring attention to all of the benefits and advantages of being a teacher in Alabama. Through new online marketing that takes advantage of algorithms and social media to more traditional forms of marketing using television, radio, billboards, and others medium, the ALSDE is focused on letting the public know about the benefits and advantages of the world’s greatest profession – teaching.
In-Studio Television Appearances: Utilizing TV Throughout the State
Despite the influx of social media, traditional television remains the primary medium used to cut through clutter and deliver messages. The ALSDE has brokered an arrangement with major broadcast television affiliates throughout the state to begin a series of monthly spots aimed at keeping the public informed and abreast of education news that impacts parents, students, and educators, statewide. Monthly, the State Superintendent of Education, and other education leaders, will participate in, in-studio conversations with news anchors and producers to discuss the topics and concerns that are on the hearts and minds of stakeholders across Alabama. The in-studio appearances will be shared with other media outlets statewide to allow for broad, geographically expansive coverage.
Press Releases: Timely and Transparent Communication
In addition to the monthly newsletter, the ALSDE utilizes press releases as a tool for timely and transparent communication with the media. Press releases are deployed to address critical matters, such as policy changes, emergency announcements, or noteworthy achievements. This approach ensures that information reaches the public swiftly, maintaining transparency and building trust.
These press releases cater to the wider public audience, including parents, stakeholders, and the media. By adopting a proactive stance in communication, the department effectively addresses concerns, disseminates essential information, and reinforces its commitment to transparency and accountability.
In the pursuit of a more connected and informed educational community, ALSDE has implemented a multifaceted communication strategy with each component playing a crucial role in fostering transparency, collaboration, and engagement. These efforts reflect a commitment to keeping educators and the public well-informed, recognizing their contributions, and building a shared narrative of success and progress in Alabama’s education system. As the department continues to innovate and adapt to changing communication landscapes, the result is a more connected and empowered educational community that is poised for future success.
