BBC Music Audio Statistics

MEDIA

MAGAZINE

INFORMATION 2014 THE WORLD’S BEST SELLING CLASSICAL MUSIC MAGAZINE

Total Subscriptions

29,131

Total Circulation*

40,827 Readership‡

234,000 unique website visitors last month

67,369

†

Sources: *ABC January – December 2013 ‡NRS April 2012 – March 2013 †Google Analytics 28 April to 28 May 2014

Experiencing music in its highest quality

THE WORLD’S BEST SELLING CLASSICAL MUSIC MAGAZINE

MAGAZINE

Our reader

 Total subscriptions 29,131  Total circulation 40,827*  Readership 234,000‡  67,369† unique website visitors last month  62% male 38% female  33% 15–24; 33% 25–44; 33% 35+  82,000 are on social economic bracket of 7 or above

BBC Music readers are an affluent, discerning demographic that are obsessive about their music and its quality

Contact Richard: Richard.Sawyer@immediate.co.uk 0117 3148841

 A 5th of readers pay more attention to advertising than any other content  82,000 are in the top 30% of the Socioeconomic Status (SES)

Systems

 Our readers are 546% more likely than average to buy home cinema with internet radio  Our readers are 444% more likely than the average person to buy a surround system every 2 years  49,000 readers bought new hi-fi system in the last 12 months  40,000 bought digital radio in the last 12 months  62,000 bought MP3 player in the last 12 months

Headphones

 63,000 readers bought headphones in the last 12 months  Our readers are 245% more likely than average to spend £200–£300 on headphones  Our readers are 288% more likely than average to buy wireless headphones

Listening

 Our readers are 877% more likely to listen to Classic FM 6 days a week  Our readers are 667% more likely than average to listen to 5 hours of Classic FM a day  In total they spent £3,744,000 on CDs in the last 12 months

Sources: *ABC January –December 2013; ‡NRS April 2012 – March 2013; †Google Analytics 28 April to 28 May 2013; Others TGI April 2012 – March 2013