MEDIA
MAGAZINE
INFORMATION 2014 THE WORLD’S BEST SELLING CLASSICAL MUSIC MAGAZINE
Total Subscriptions
29,131
Total Circulation*
40,827 Readership‡
234,000 unique website visitors last month
67,369
†
Sources: *ABC January – December 2013 ‡NRS April 2012 – March 2013 †Google Analytics 28 April to 28 May 2014
Experiencing music in its highest quality
THE WORLD’S BEST SELLING CLASSICAL MUSIC MAGAZINE
MAGAZINE
Our reader
Total subscriptions 29,131 Total circulation 40,827* Readership 234,000‡ 67,369† unique website visitors last month 62% male 38% female 33% 15–24; 33% 25–44; 33% 35+ 82,000 are on social economic bracket of 7 or above
BBC Music readers are an affluent, discerning demographic that are obsessive about their music and its quality
Contact Richard: Richard.Sawyer@immediate.co.uk 0117 3148841
A 5th of readers pay more attention to advertising than any other content 82,000 are in the top 30% of the Socioeconomic Status (SES)
Systems
Our readers are 546% more likely than average to buy home cinema with internet radio Our readers are 444% more likely than the average person to buy a surround system every 2 years 49,000 readers bought new hi-fi system in the last 12 months 40,000 bought digital radio in the last 12 months 62,000 bought MP3 player in the last 12 months
Headphones
63,000 readers bought headphones in the last 12 months Our readers are 245% more likely than average to spend £200–£300 on headphones Our readers are 288% more likely than average to buy wireless headphones
Listening
Our readers are 877% more likely to listen to Classic FM 6 days a week Our readers are 667% more likely than average to listen to 5 hours of Classic FM a day In total they spent £3,744,000 on CDs in the last 12 months
Sources: *ABC January –December 2013; ‡NRS April 2012 – March 2013; †Google Analytics 28 April to 28 May 2013; Others TGI April 2012 – March 2013