INTRODUCING
Get Noticed Get Remembered Get Business Get More Profit Putting You On The Map! Sales Solution for UK Hoteliers
Your Membership Information Pack Contains…. • Classic Britain Background • Our Groups & Leisure Departments • Classic Britain Membership Options – What’s Included: – Web Only – Promotional Partner (Leisure) – Promotional Partner (Groups & Leisure)
• Our Key Business Times • Success Stories & Testimonials • Contact Details for More Information
ABOUT CLASSIC BRITAIN • Established in 1996 • We offer marketing & distribution for both Groups & Leisure Business • Represent 220+ hotels throughout the UK • Members report for every £1 spent, £66 is generated, giving excellent return on investment.
GROUPS • We operate over 1000 groups a year into member hotels • 14% growth in 2011 • 2012 Advance Bookings well up on 2011 • Deal with 200 operators across the UK and beyond. • Dedicated team to support your group requirements. • Highly successful and sought after groups brochure out now for 2013 tours.
LEISURE BUSINESS • Leisure web bookings up 287% since 2008 • 85% Bookings made online • Over 2000 unique visitors to site per day (4000+ during key campaign times) • March 2012 up 56% on last year. • 165,000 quality mail database • E-Mail database – 45,000, great readership rates! • Key booking months are – October, March, February and April.
SPLIT OF LEISURE BUSINESS BY MONTH DEC 4%
NOV 8%
JAN 5%
OCT 14%
FEB 11%
MAR 13%
SEP 8% APR 11% AUG 8%
JUL 8%
JUN 5%
MAY 5%
WHAT WE CAN OFFER YOU… • 3 Levels of Membership: – Web Partner – Full Promotional Partner (Leisure) – Full Promotional Partner (Groups & Leisure) – A variety of options to suit your marketing and distribution needs!
WEB MEMBER • • • •
Full page entry on classicbritain.com Access to Extranet to manage bookings Links to all main Channel Management companies Access to “Instant Offers” for filling late availability • Promotion of Special Interest Packages • Option to participate in additional marketing promotions.
SAMPLE WEB PAGE
FULL PROMOTIONAL PARTNER ( Leisure ) • All the benefits of Web Partner level PLUS • Inclusion in bi-annual Mail-shot • Stand Alone Coverage on e-blast to 45,000 past bookers • Access to sponsored adverts in high circulation papers. • Entry into printed “Hotel Book” • Free participation in Newspaper promotions
FULL PROMOTIONAL PARTNER (Groups & Leisure) • All the benefits of FPP (Leisure) PLUS • Entry into our highly sought after Groups Brochure • Promotion of out-of-season packages through leaflet distribution/email blasts and telesales campaigns • Representation at key trade events – (BoBI, Expo, WTM etc)
• One month free Skyscraper advert on classicbritain.com
MEMBERSHIP OPTIONS TO SUIT YOU! We offer a variety of membership options to suit your needs and budget. We can also tailor make proposals for groups of hotels with different requirements. Please contact us for full details of our membership tiers and associated costs. claire@classicbritain.com
01357 529 129 Members report for every ÂŁ1 invested with Classic Britain they see an average return of ÂŁ66!
SUCCESS STORIES • Fairmont St Andrews • Number One Distributor within weeks of coming on board with Classic Britain
• November Campaign Press – Off Peak Promotion • 1200 Bookings generated from 1 newspaper feature which cost the hotels nothing to participate in.
• Indigo Hotel – Press Campaign • Over 60 bookings from one advert costing hotel £125
• Dunblane Hydro – Groups Business • Turnaround in mainly leisure business to providing same level of groups business
• TV Campaign • Internet Traffic increased by 69% over this time.
TESTIMONIALS ure ur leis ain) o f o t en rit velop m m (Classic B kend e d e h t ee the “With ood w ed on i g l a e r g e cularly club w in developin were specta e we ist esults and coverag s R to ass . t e k ent ice mar break ful. T he serv em complim s th succes eve through rough Best th hi can ac rage we get ve burgh the co .” l, Edin e t o H or rn ’s Man Weste – King r Paul Alistai
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“We have seen our business grow alongside Classic Britain and have developed a close working relationship with their friendly team. Classic is able to target troughs in your business through promotional “pushes”. We also benefit from coach parties which keeps us ticking over through the winter months.” Mary McPherson, Isles Of Glencoe Hotel
“Fairmo nt St An drews ha with C la s been d ssic Brit elighted ain Hote T hey hav to work ls o ver the e been p last year articular business . ly g into our quieter m ood in driving T heir we bsite rep onths an resentat d dip da opportun io tes. n of the ity to pro r esort an mote ou to their c d r various lie special o audience nts has enabled ffers us w T heir tea e were previously to reach a new m unable t o tap in t and we lo are always very o. h elpful to ok forwa r d d to con them in e a l w ith taining t the year s to com o work w e.” ith Graeme Dawson , Fairmo nt Hotel, St Andre ws
Providing: Effective Low-Cost High Profile Sales Solution for UK Hoteliers