INTRODUCING
Get Noticed Get Remembered Get Business Get More Profit Sales Solution for UK Hoteliers
About Classic Britain Established in 1996 We offer marketing & distribution for both Groups & Leisure Business Represent 220+ hotels throughout the UK Members report for every £1 spent, £66 is generated, giving excellent return on investment.
GROUPS We operate over 1000 groups a year into member hotels 14% growth in 2011 2012 Advance Bookings well up on 2011 Deal with 200 operators across the UK and beyond. Dedicated team to support your group requirements. Highly successful and sought after groups brochure out now for 2013 tours.
LEISURE BUSINESS Leisure web bookings up 287% since 2008 85% Bookings made online Over 2000 unique visitors to site per day ( 4000+ during key campaign times) March 2012 up 56% on last year. 165,000 quality mail database E-Mail database – 45,000, great readership rates! Key booking months are October, March, February and April.
SPLIT OF LEISURE BUSINESS BY MONTH COMMISSION SPLIT BY MONTH
DEC 4%
NOV 8%
JAN 5% FEB 11%
OCT 14%
MAR 13%
SEP 8% APR 11% AUG 8% JUL 8%
JUN 5%
MAY 5%
WHAT WE CAN OFFER YOU… 3 Levels of Membership:
Web Partner Full Promotional Partner (Leisure) Full Promotional Partner (Groups & Leisure) A variety of options to suit your marketing and distribution needs!
WEB MEMBER
Full page entry on classicbritain.com Access to Extranet to manage bookings Links to all main Channel Management companies Access to “Instant Offers” for filling late availability Promotion of Special Interest Packages Option to participate in additional marketing promotions.
SAMPLE WEB PAGE
FULL PROMOTIONAL PARTNER ( Leisure ) All the benefits of Web Partner level PLUS Inclusion in bi-annual Mail-shot Access to solus e-blast to 45,000 past bookers Access to sponsored adverts in high circulation papers. Entry into printed “Hotel Book” Free participation in Newspaper promotions
FULL PROMOTIONAL PARTNER ( Groups & Leisure) All the benefits of FPP (Leisure) PLUS Entry into our highly sought after Groups Brochure Promotion of out-of-season packages through leaflet distribution/email blasts and telesales campaigns Representation at key trade events
(BoBI, Expo, WTM etc)
One month free Skyscraper advert on classicbritain.com
YOUR CONTRIBUTION WEB MEMBER Joining Fee: £NIL Annual Contribution: £95 Commissions (ex. VAT): Individuals: 15%
Groups: 10%
ASSOCIATE MEMBER
Joining Fee: £75 Annual Contribution: £395 Commissions (ex. VAT): Individuals: 15%
Groups: 10%
FULL MEMBER
Joining Fee: £100 Annual Contribution: £595 Commissions (ex. VAT): Individuals: 12.5%
Groups: 5%
SUCCESS STORIES Fairmont St Andrews
Number One Distributor within weeks of coming on board with Classic Britain
November Campaign Press – Off Peak Promotion
1200 Bookings generated from 1 newspaper feature which cost the hotels nothing to participate in.
Indigo Hotel – Press Campaign
Over 60 bookings from one advert costing hotel £125
Dunblane Hydro – Groups Business
Turnaround in mainly leisure business to providing same level of groups business
TV Campaign
Internet Traffic increased by 69% over this time.
CLASSIC BRITAIN Providing: Effective Low-Cost High Profile Sales Solution for UK Hoteliers